POSM Graphic Designer (Retail & Trade Marketing)

📍 Job Overview

Job Title: POSM Graphic Designer (Retail & Trade Marketing)

Company: CNX

Location: Sofia, Bulgaria

Job Type: Full-time

Category: Marketing & Creative Operations

Date Posted: August 3, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (1 day per month in office)

🚀 Role Summary

• Design and execute compelling Point of Sale Materials (POSM) and retail marketing assets for EMEA markets, driving brand visibility and enhancing the in-store customer experience.

• Manage the complete artwork production lifecycle, ensuring technical accuracy, adherence to brand guidelines, and seamless collaboration with print vendors and internal stakeholders.

• Translate marketing and commercial objectives into impactful physical brand experiences through creative design solutions for retail displays, signage, and promotional materials.

• Maintain rigorous quality control and digital asset management for all creative output, ensuring consistency and compliance across diverse brand and market needs.

📝 Enhancement Note: This role sits within a Creative Marketing department, focusing on the tangible, physical touchpoints of brands within retail environments. While not a traditional "operations" role in the sense of CRM or sales process optimization, it requires a strong operational mindset for production management, vendor coordination, and asset lifecycle management, making it a key component of Go-To-Market (GTM) execution. The hybrid model with specific office days indicates a need for in-person collaboration and access to specific facilities or team interactions, common in GTM support roles.

📈 Primary Responsibilities

• Design, adapt, and produce a wide spectrum of retail and trade marketing materials, including Free Standing Display Units (FSDUs), Counter Display Units (CDUs), shelf wobblers, posters, and promotional signage.

• Develop production-ready artwork for diverse print and retail formats, meticulously ensuring correct dielines, bleeds, color profiles, resolution, and technical specifications are met.

• Collaborate closely with marketing, product, regulatory, legal, and commercial teams to ensure all creative outputs align with business objectives and brand strategy.

• Liaise directly with printers, manufacturers, and external suppliers to manage production workflows, troubleshoot issues, and ensure timely, high-quality delivery of POSM assets.

• Maintain organized digital asset management (DAM) systems, including artwork libraries, templates, and version control, to ensure brand consistency and efficient asset retrieval across EMEA markets.

📝 Enhancement Note: The emphasis on "adapt and produce" and "prepare accurate, production-ready artwork" highlights the operational execution aspect of this creative role. The responsibility for managing external suppliers and ensuring technical specifications are met is critical for GTM success, as it directly impacts the brand's physical presence and campaign effectiveness.

🎓 Skills & Qualifications

Education: Not specified, but a degree or certification in Graphic Design, Visual Communications, or a related field is typically expected.

Experience: 2-5 years of proven experience in designing POSM, retail marketing materials, and large-format print assets.

Required Skills:

• Advanced proficiency in Adobe Creative Cloud suite: InDesign, Illustrator, and Photoshop.

• Demonstrated experience in designing for retail environments and creating Point of Sale Materials (POSM).

• Strong understanding of print production processes, including artwork preparation, color management, and technical specifications for large-format printing.

• Proven ability to manage multiple projects concurrently, prioritize tasks, and meet tight deadlines in a fast-paced environment.

• Excellent organizational skills and meticulous attention to detail, ensuring accuracy in all design and production deliverables.

• Ability to interpret creative briefs, manage stakeholder feedback effectively, and adhere to established brand guidelines.

• Experience working with external print vendors, fabricators, and production partners.

• A strong portfolio showcasing relevant POSM, retail marketing, and print design work is mandatory. Preferred Skills:

• Experience within FMCG, beauty, wellness, consumer goods, or trade marketing sectors.

• Familiarity with retail activation, merchandising strategies, and shopper marketing principles.

• Experience supporting multiple international markets, particularly across the EMEA region.

• Understanding of packaging design, display production techniques, and retail execution processes.

• Experience using workflow management tools such as Asana, Monday.com, Jira, or similar project management software.

📝 Enhancement Note: The requirement for a portfolio is crucial for assessing practical design skills and production readiness. The preference for specific industry experience (FMCG, retail) and market exposure (EMEA) indicates the company's focus on candidates who can hit the ground running with relevant context, a common expectation for roles supporting complex GTM strategies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a track record in designing impactful POSM and retail marketing assets, including examples of FSDUs, CDUs, and promotional signage.

• Case studies or detailed project examples showcasing the design process from brief to final production-ready artwork, highlighting problem-solving and execution.

• Demonstration of understanding and application of print production best practices, including color management, bleed setup, and dieline integration.

• Examples of adapting designs across multiple brands or markets, illustrating flexibility and brand guideline adherence. Process Documentation:

• Demonstrate understanding of workflow management for creative projects, from briefing and concept development to final artwork delivery and supplier liaison.

• Evidence of systematic approach to artwork preparation, ensuring all technical specifications and quality checks are performed prior to file release.

• Familiarity with digital asset management (DAM) principles for organizing, versioning, and retrieving creative assets efficiently.

📝 Enhancement Note: For a creative role with a strong production component, the portfolio is the primary "process and systems" demonstration. It needs to showcase not just aesthetic talent but also the operational rigor required for successful GTM execution through physical marketing materials.

💵 Compensation & Benefits

Salary Range: Based on the experience level (2-5 years) and location (Sofia, Bulgaria), a competitive salary range for a Graphic Designer with specialized POSM and retail marketing experience would typically fall between BGN 2,500 - BGN 4,500 gross per month.

Benefits:

• Competitive base salary.

• Hybrid remote working model, with 1 day per month required in the Sofia office.

• Monthly transportation allowance.

• Monthly internet allowance.

• Bonus for significant life events.

• Additional medical plan, including health and dental care.

• Life and Disability insurance.

• Co-financed Sport Card for fitness and wellness.

• Discounts on a variety of goods and services.

• 5 additional paid days per year specifically for educational purposes, supporting professional development.

Working Hours: Standard full-time working hours, Monday to Friday, totaling approximately 40 hours per week.

📝 Enhancement Note: The salary range is estimated based on industry benchmarks for graphic designers in Sofia, Bulgaria, considering the specialized nature of POSM and retail marketing. The benefits package is comprehensive, particularly the educational days, which are valuable for continuous skill development crucial in the dynamic GTM and marketing operations space. The hybrid model with specific office days is a common GTM support arrangement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Business Process Outsourcing (BPO) / Customer Experience (CX) / Technology Services. CNX (formerly Concentrix) operates across a wide array of industries, providing services that often support client Go-To-Market (GTM) strategies, including marketing and creative functions.

Company Size: Large enterprise (over 10,000 employees globally). This scale implies robust processes, diverse opportunities, and a structured corporate environment.

Founded: 1973 (as a division of IBM, later becoming Concentrix). This long history suggests stability, established operational frameworks, and deep industry experience.

Team Structure:

• The role reports to an Associate Creative Director within the Creative Marketing department, indicating a hierarchical structure common in larger marketing organizations.

• This team likely collaborates extensively with Brand Management, Product Marketing, Commercial teams, and potentially external agencies or vendors supporting client GTM initiatives.

• The presence of an EMEA market focus suggests a regional team structure and the need for cross-cultural collaboration and understanding. Methodology:

• Emphasis on data-driven creative adaptation and localization for diverse EMEA markets.

• Structured approach to project management, ensuring timely delivery of assets aligned with commercial objectives.

• Utilizes a blend of in-house creative talent and external production partners to optimize efficiency and quality in POSM and retail marketing execution.

Company Website: https://www.concentrix.com/

📝 Enhancement Note: CNX's background as a large BPO provider means that while this role is creative, it's embedded within an organization that excels at operational execution and scaled delivery. This context is vital for candidates to understand the emphasis on process, efficiency, and cross-functional collaboration inherent in their operations.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level individual contributor role (2-5 years experience), focusing on specialized creative execution within a broader marketing operations framework. It’s a key position for translating GTM strategies into tangible retail experiences.

Reporting Structure: The role reports to an Associate Creative Director, with likely collaboration across Marketing, Product, Legal, and Commercial departments. This cross-functional interaction is typical for GTM support roles.

Operations Impact: The Graphic Designer's work directly impacts brand perception at the point of sale, influencing shopper behavior and sales performance. Effective POSM design and execution are critical components of a successful retail GTM strategy, contributing to revenue generation through enhanced product visibility and appeal.

Growth Opportunities:

• Specialization: Deepen expertise in POSM, retail display design, and large-format print production, becoming a subject matter expert within the EMEA region.

• Leadership: Progress to a Senior Graphic Designer or Art Director role, potentially leading smaller projects or mentoring junior designers.

• Cross-functional Mobility: Transition into roles within broader marketing operations, campaign management, or brand management, leveraging a strong understanding of GTM execution.

• Skill Development: Utilize the 5 additional educational days for courses in advanced design software, retail marketing trends, or project management methodologies.

📝 Enhancement Note: While not a direct "Revenue Operations" role, this position is integral to Go-To-Market (GTM) execution. Growth opportunities often involve mastering the operational aspects of creative delivery, understanding the business impact of design, and potentially moving into roles that manage more complex GTM campaigns or strategic brand initiatives.

🌐 Work Environment

Office Type: Hybrid model, with 1 day per month expected in the Sofia Advance Business Center office. This suggests a blend of remote flexibility and in-person collaboration for key meetings and team synchronization.

Office Location(s): BGR Sofia - Advance Business Center. This location is specified as the primary physical touchpoint for the role.

Workspace Context:

• The hybrid setup allows for focused individual work remotely, balanced with collaborative sessions in the Sofia office, likely involving team meetings, brainstorming, and stakeholder discussions.

• Access to necessary design software and potentially shared digital asset management systems is expected, whether working remotely or in the office.

• Opportunities for direct interaction with marketing and commercial teams will occur during designated office days, fostering a collaborative GTM environment.

Work Schedule: Standard full-time, Monday-Friday, approximately 40 hours per week. The hybrid model offers flexibility in remote workdays, while office days are typically standard business hours.

📝 Enhancement Note: The hybrid nature of this role is common for creative positions supporting global or regional GTM efforts, balancing the need for focused design work with essential in-person collaboration and team integration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess design skills, relevant experience (POSM, retail marketing), and technical proficiency (Adobe Creative Suite).

• Technical Interview: Discussion focused on design process, print production knowledge, artwork preparation, and problem-solving scenarios related to retail marketing execution. Candidates may be asked to walk through specific portfolio pieces.

• Creative/Manager Interview: Assessment of cultural fit, collaboration style, understanding of brand guidelines, and ability to manage stakeholder feedback. This may involve a discussion about campaign objectives and how design supports them.

• Final Interview (Potentially): With senior leadership or department head to confirm overall fit and alignment with company goals.

Portfolio Review Tips:

• Curate your portfolio to prominently feature POSM, retail displays, and large-format print projects. Clearly label each piece with the brand, market, and your specific role/contribution.

• For selected projects, prepare a brief narrative explaining the brief, your creative approach, the production challenges you faced, and how your design successfully met the business objectives (e.g., increased visibility, drove sales).

• Be ready to discuss your technical process for preparing files for print, including color profiles, bleed settings, and dieline integration.

• Showcase examples of how you've adapted designs for different markets or adhered strictly to brand guidelines. Challenge Preparation:

• Be prepared for a potential design exercise, which might involve adapting an existing asset or creating a concept for a specific retail scenario.

• Practice articulating your design choices and production rationale clearly and concisely.

• Understand how your creative output directly supports Go-To-Market strategies and commercial goals.

📝 Enhancement Note: The portfolio is paramount. Candidates should select work that directly aligns with the requirements (POSM, retail) and be ready to discuss the operational aspects of their creative process and its impact on GTM execution.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: InDesign, Illustrator, Photoshop (advanced proficiency required).

• Digital Asset Management (DAM) systems: Experience with organizing and managing creative assets is preferred.

• Workflow Management Tools: Asana, Monday.com, Jira, or similar project management platforms (preferred).

Analytics & Reporting: While not a direct analytics role, understanding how design impacts performance metrics (e.g., sales lift, campaign engagement) is beneficial.

CRM & Automation: Not directly applicable to this role.

📝 Enhancement Note: Proficiency in Adobe Creative Cloud is non-negotiable. Familiarity with project management and DAM tools is highly advantageous for efficient GTM execution and asset lifecycle management.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering high-quality, technically sound creative assets that meet stringent production standards.

• Brand Integrity: Upholding brand guidelines and ensuring consistent brand representation across all physical touchpoints.

• Collaboration & Partnership: Working effectively with internal teams and external vendors to achieve shared GTM objectives.

• Efficiency & Agility: Managing multiple projects and adapting to evolving market needs while maintaining deadlines and quality.

• Attention to Detail: A meticulous approach to design and artwork preparation to minimize errors and production risks.

Collaboration Style:

• Cross-functional integration with marketing, commercial, and product teams to align creative output with business strategy.

• Strong partnership with printers and manufacturers to ensure seamless production workflows.

• Open communication and feedback exchange to refine designs and resolve production challenges.

• Proactive sharing of best practices and learnings within the creative team.

📝 Enhancement Note: The emphasis on "excellence in execution," "efficiency," and "attention to detail" points towards a culture that values operational rigor within a creative context, typical for GTM support functions where timely and accurate delivery is critical.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Production Constraints: Designing visually appealing POSM while adhering to strict technical specifications and manufacturing limitations.

• Managing Multiple Brands & Markets: Adapting designs for diverse brand identities and localization requirements across the EMEA region, ensuring consistency.

• Tight Deadlines & High Volume: Delivering a consistent flow of high-quality creative assets under pressure, common in retail marketing cycles.

• Stakeholder Management: Effectively incorporating feedback from various departments (Marketing, Legal, Commercial) while maintaining design integrity.

Learning & Development Opportunities:

• Specialized POSM/Retail Design Training: Deepen expertise in structural design, materials, and in-store execution strategies.

• Print Production Advancements: Staying current with new printing technologies and sustainable material options.

• EMEA Market Insights: Gaining a deeper understanding of retail landscapes and consumer behavior across different European markets.

• Project Management Skills: Developing skills in managing complex creative projects and vendor relationships.

📝 Enhancement Note: The challenges and growth opportunities highlight the dual nature of the role: creative problem-solving combined with operational execution and continuous learning in a dynamic GTM environment.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a POSM brief from concept to final production-ready artwork. What are the key checkpoints?" (Focus on process, workflow, and quality control).

• "How do you ensure brand consistency when adapting designs for multiple EMEA markets? Can you provide an example?" (Focus on brand adherence, localization, and market understanding).

• "Walk me through a challenging POSM project from your portfolio. What were the production challenges, and how did you overcome them?" (Focus on problem-solving, technical knowledge, and impact). Company & Culture Questions:

• "What interests you about CNX and this specific role within our Creative Marketing team?" (Showcase research into CNX and understanding of the role's GTM relevance).

• "How do you handle constructive criticism or conflicting feedback from different stakeholders?" (Assess collaboration and adaptability).

• "How do you prioritize tasks when working on multiple projects with competing deadlines?" (Assess organizational and time management skills). Portfolio Presentation Strategy:

• Select 3-5 strong, relevant projects that showcase your POSM and retail design expertise.

• For each project, prepare a concise narrative: the objective, your role, the challenges, your creative solution, and the outcome/impact.

• Be ready to discuss the technical aspects of your artwork preparation and your experience with printers.

• Ensure your presentation is visually clean and professional, mirroring the quality you would deliver in your work.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also the operational discipline and GTM understanding required for successful execution in a large, global organization.

📌 Application Steps

To apply for this operations-adjacent creative position:

• Submit your application through the CNX careers portal.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your experience with POSM, retail marketing, large-format print production, and proficiency in Adobe Creative Cloud.

• Resume Optimization: Clearly list relevant skills and quantify achievements where possible (e.g., "Designed X number of POSM units that increased product visibility by Y%").

• Interview Preparation: Practice articulating your design process, production knowledge, and how your creative work supports Go-To-Market strategies. Be ready to present your portfolio confidently.

• Company Research: Understand CNX's business model, its role in supporting client GTM efforts, and the importance of creative execution in physical retail environments.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.