Performance Marketing Designer

📍 Job Overview

Job Title: Performance Marketing Designer

Company: Floowi (Client: AI-native marketing company)

Location: 100% Remote (LATAM only)

Job Type: Full-Time

Category: Marketing Operations / Creative Operations / Performance Marketing

Date Posted: 2026-08-05T19:42:27

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design and produce high-performing static and short-form video advertisements optimized for paid social media campaigns on platforms like Meta and TikTok.

• Translate AI-generated creative concepts into polished, conversion-focused marketing assets that resonate with US and European consumer audiences.

• Leverage proficiency in design tools such as Canva and CapCut to rapidly iterate and deliver production-ready creatives within a fast-paced, high-growth environment.

• Collaborate closely with internal teams and stakeholders, utilizing a proprietary platform for seamless communication and project management.

📝 Enhancement Note: This role is positioned at the intersection of creative design and performance marketing, emphasizing the conversion impact of visual assets rather than traditional brand aesthetics. The focus on AI-generated concepts and specific tools like Canva and CapCut indicates a need for adaptable designers who can work efficiently with emerging technologies and platforms common in modern paid advertising.

📈 Primary Responsibilities

• Conceptualize and execute visually compelling static image advertisements for paid social media channels.

• Develop engaging short-form video creatives, including animated graphics and dynamic video ads, for platforms such as Meta (Facebook/Instagram) and TikTok.

• Adapt and refine AI-generated creative ideas into production-ready assets that align with campaign objectives and performance metrics.

• Utilize Canva for efficient static design and rapid iteration of image-based ads.

• Employ CapCut for seamless editing and production of short-form video advertisements.

• Ensure all creative output is optimized for conversion, adhering to best practices for paid social advertising.

• Maintain consistent communication and project updates with the internal team via the company's internal platform.

• Produce a high volume of quality creative assets while adhering to strict turnaround times required in a growth-stage company.

📝 Enhancement Note: The responsibilities highlight a dual focus on creative execution and performance optimization. The emphasis on transforming AI concepts into "production-ready" assets suggests a need for designers who can take raw ideas and quickly polish them into effective advertising material, rather than solely originating concepts from scratch.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Digital Media, Marketing, or a related field is beneficial.

Experience: 2–3+ years of dedicated experience in performance marketing creative design or paid social advertising production. A demonstrated track record of producing live campaign work is essential.

Required Skills:

• Proven ability to create high-converting static and short-form video ads specifically for Meta (Facebook/Instagram) and TikTok platforms.

• Strong proficiency and hands-on experience with Canva for graphic design and image manipulation.

• Demonstrated expertise in CapCut for video editing, motion graphics, and short-form video production.

• Deep understanding of paid social media advertising principles and what drives conversion rates.

• Experience designing creatives for Direct-to-Consumer (DTC) or consumer brands targeting US or European markets.

• Ability to translate abstract or AI-generated concepts into tangible, polished marketing assets.

• Working proficiency in English (C1+ level) for effective communication within the remote team. Preferred Skills:

• Experience with Figma for collaborative design and prototyping.

• Familiarity with AI-assisted creative workflows and tools beyond concept generation.

• Understanding of A/B testing principles as applied to creative assets.

• Basic knowledge of video animation principles.

📝 Enhancement Note: The emphasis on Canva and CapCut, alongside Meta and TikTok, points to a need for practical, tool-specific skills rather than deep theoretical knowledge of broader design principles. The "portfolio showing authored, live-campaign work" requirement underscores the importance of practical, results-oriented experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 2-3 years of work, with a specific emphasis on performance marketing or paid social creatives.

• Evidence of live campaign work, demonstrating your contribution to ads that have been deployed and run on platforms like Meta and TikTok.

• Examples of static image ads and short-form video ads that have driven measurable results (e.g., clicks, conversions, engagement).

• Case studies or descriptions detailing how you transformed AI-generated concepts or initial briefs into final, polished marketing assets.

• Showcase of your proficiency in Canva and CapCut, with distinct examples of work created using these tools. Process Documentation:

• Ability to articulate your creative process from brief to final asset, highlighting efficiency and optimization steps.

• Understanding of how creative performance data informs subsequent design iterations and campaign adjustments.

• Familiarity with fast-paced iteration cycles common in performance marketing environments.

📝 Enhancement Note: The portfolio is critical for this role. It must clearly demonstrate practical application of design skills in a performance-driven context, with specific examples of work created for Meta and TikTok, and ideally, evidence of their effectiveness.

💵 Compensation & Benefits

Salary Range: Competitive salary paid in USD. While a specific range is not provided, for a Performance Marketing Designer with 2-5 years of experience in LATAM, targeting US time zones, typical ranges can vary significantly based on specific LATAM country, the depth of experience, and the client's budget. Based on industry benchmarks for remote roles supporting US markets from LATAM, a competitive range would likely fall between $30,000 - $55,000 USD annually.

Benefits:

• Competitive salary paid in USD, ensuring stability and purchasing power.

• Remote-first flexibility, allowing you to work from anywhere within LATAM.

• Opportunity to work with leading US companies and innovative marketing technologies.

• Exposure to AI-powered advertising strategies and a rapidly growing marketing landscape.

Working Hours: Full-time, with a schedule aligned to US time zones. This typically means flexibility in daily hours but requiring availability during core business hours in the United States (e.g., Eastern or Pacific Time).

📝 Enhancement Note: The salary estimate is based on common practices for remote talent sourcing from LATAM for US-based clients, considering the specified experience level and the nature of the role. The "aligned with US time zone" phrasing suggests a need for overlap, not necessarily a strict 9-to-5.

🎯 Team & Company Context

🏢 Company Culture

Industry: The client operates in the MarTech (Marketing Technology) industry, specifically focusing on AI-powered advertising for scaling consumer brands. Floowi itself provides remote talent solutions, connecting LATAM professionals with US companies.

Company Size: Floowi appears to be a growing talent solutions provider, while the client company is described as an "AI-native marketing company" that partners with "growing consumer brands," suggesting a dynamic, potentially fast-paced environment.

Founded: The founding date of Floowi is not specified, but its existence as a talent platform suggests a modern operational structure. The client's focus on AI implies a relatively recent establishment or significant technological evolution.

Team Structure:

• The role is with an AI-native marketing company, and you will collaborate closely with an internal team via a proprietary platform.

• This implies a potentially lean, agile team structure where clear communication and efficient workflow are paramount.

• As a Performance Marketing Designer, you'll likely work alongside performance marketers, campaign managers, and potentially AI specialists. Methodology:

• The client company's methodology centers on AI-powered advertising, combining AI-generated creative concepts with human refinement.

• This suggests a data-driven approach where AI identifies trends and concepts, and designers execute them effectively.

• The emphasis on "conversion-focused ads" indicates a performance-first methodology, where creative effectiveness is measured by campaign results.

Company Website: https://floowitalent.com/

📝 Enhancement Note: The core of the client's business is leveraging AI for marketing effectiveness. This means the designer must be comfortable working with AI-generated inputs and understanding how to optimize them for performance, a key differentiator from traditional creative roles.

📈 Career & Growth Analysis

Operations Career Level: This role is for an experienced individual contributor, specifically a designer focused on performance marketing. It's not a management role but requires a high degree of autonomy and expertise in specialized design tools and platforms.

Reporting Structure: You will collaborate closely with an internal team through a proprietary platform. The specific reporting manager is not detailed but would likely be a Marketing Manager, Creative Lead, or Head of Performance Marketing.

Operations Impact: The designer's work directly impacts campaign performance, lead generation, and customer acquisition for consumer brands. High-performing creatives are critical for scaling paid social advertising efforts, directly contributing to revenue growth for the client's partners.

Growth Opportunities:

• Specialization: Deepen expertise in performance marketing design for Meta and TikTok, becoming a go-to expert for AI-assisted creative production.

• Skill Expansion: Develop proficiency in additional design tools, AI creative tools, or analytics platforms that inform creative strategy.

• Cross-Functional Exposure: Gain insights into broader marketing strategies, campaign management, and client success within the MarTech space.

• Leadership Potential: For individuals who excel and demonstrate strategic thinking, opportunities may arise to mentor junior designers or lead specific creative initiatives within projects.

📝 Enhancement Note: Growth in this role is likely to be through deepening specialized skills in performance creative and AI integration, rather than a traditional hierarchical promotion.

🌐 Work Environment

Office Type: Fully remote, with the expectation to work from anywhere within LATAM.

Office Location(s): Not applicable, as the role is 100% remote. The company operates globally, with client operations in the US and Europe.

Workspace Context:

• A remote-first environment requires self-discipline, strong time management, and excellent communication skills.

• You will need a reliable internet connection and a suitable workspace to produce high-quality creative assets.

• Collaboration will be primarily digital, utilizing internal platforms and communication tools.

• The environment is described as "high-growth," suggesting a dynamic and potentially demanding atmosphere where adaptability is key.

Work Schedule: Full-time, aligned with US time zones. This means you'll need to be available during core US business hours for meetings and collaboration, though the specific daily schedule might offer some flexibility.

📝 Enhancement Note: The "aligned with US time zone" requirement is crucial for candidates to understand, as it impacts daily work patterns and availability for synchronous communication.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and experience with Canva, CapCut, Meta, and TikTok.

• Skills Assessment/Technical Test: Likely a practical design challenge or a request to create a sample ad based on a provided AI concept and brief, specifically using Canva and/or CapCut.

• Interview with Hiring Team: Discussion about your experience, approach to performance creative, understanding of conversion drivers, and how you handle AI-generated concepts. This may involve a deeper dive into your portfolio.

• Final Interview: Potentially with a senior member of the marketing or creative team to assess cultural fit and long-term potential.

Portfolio Review Tips:

• Highlight Performance: Clearly label and describe the performance aspects of your work. What was the objective? What were the results (if available)?

• Tool Proficiency: Ensure your portfolio includes distinct examples created using Canva and CapCut. If you have Figma work relevant to ad creation, include it as a plus.

• AI Integration: If possible, showcase any work where you've adapted or refined AI-generated concepts. Explain your process.

• Platform Specificity: Demonstrate understanding of Meta and TikTok ad formats, best practices, and creative nuances.

• Conversion Focus: Emphasize how your designs are geared towards driving specific actions (clicks, purchases, sign-ups).

Challenge Preparation:

• Be ready to receive a brief that includes an AI-generated concept and specific performance goals.

• Practice creating quick, impactful static and short-form video ads within a limited timeframe using Canva and CapCut.

• Prepare to articulate your design choices, explaining how they aim to drive conversions based on the brief and platform best practices.

📝 Enhancement Note: The emphasis on a practical skills test and portfolio review is paramount. Candidates should prioritize showcasing their ability to deliver effective, conversion-driven creatives using the specified tools.

🛠 Tools & Technology Stack

Primary Tools:

• Canva: Essential for creating high-performing static image ads and potentially simple animated graphics. Proficiency in its features for rapid asset creation and iteration is key.

• CapCut: Crucial for editing and producing short-form video ads, including adding text overlays, music, and basic motion graphics.

• Figma (Preferred): Useful for more complex design workflows, prototyping, and collaborative design efforts.

• AI-Assisted Creative Workflows: Familiarity with tools or processes that leverage AI for concept generation, ideation, or asset refinement.

Analytics & Reporting:

• While not a primary tool for this role, an understanding of how to interpret performance data from Meta Ads Manager, TikTok Ads Manager, or similar platforms is beneficial for optimizing creative output. CRM & Automation:

• Not directly relevant to this design role, but awareness of how marketing automation and CRM systems interact with advertising campaigns can provide context.

📝 Enhancement Note: The core tools are Canva and CapCut. Proficiency here is non-negotiable. Figma is a strong plus, indicating a more advanced design skill set.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong focus on achieving measurable results and driving conversions through creative execution.

• Agility & Speed: The ability to work quickly, iterate rapidly, and adapt to changing campaign needs in a high-growth environment.

• Innovation: Embracing AI and new technologies to enhance creative output and advertising effectiveness.

• Collaboration: Working effectively within a remote team, communicating clearly, and contributing to collective goals.

• Quality: Maintaining high standards for visual polish and production readiness, even under tight deadlines.

Collaboration Style:

• Primarily digital, asynchronous communication is likely supplemented by synchronous meetings during US business hours.

• Emphasis on clear briefs, feedback loops, and efficient project management through the proprietary internal platform.

• A culture that values direct contribution to campaign success and proactive problem-solving.

📝 Enhancement Note: The culture likely reflects a startup or fast-growing tech company ethos: dynamic, results-oriented, and technologically forward.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration: Constantly producing new creative assets under tight deadlines to meet campaign demands.

• AI Concept Interpretation: Effectively translating abstract or AI-generated concepts into compelling, conversion-focused ads.

• Platform Nuances: Staying updated with the ever-evolving best practices and creative requirements for Meta and TikTok.

• Remote Collaboration: Maintaining strong communication and integration within a distributed, globally-aligned team.

• Balancing Speed and Quality: Delivering high-quality creative work efficiently without sacrificing polish.

Learning & Development Opportunities:

• Advanced Tool Mastery: Deepening expertise in Canva, CapCut, and potentially exploring advanced features or plugins.

• Performance Creative Specialization: Becoming a go-to expert in designing ads that demonstrably drive conversions.

• AI Creative Tools: Gaining experience with emerging AI tools for creative generation and optimization.

• Cross-Platform Expertise: Expanding knowledge to other paid social platforms or ad formats.

• Understanding of DTC/Consumer Marketing: Gaining deeper insights into the strategies and consumer behaviors of the brands being served.

📝 Enhancement Note: The primary growth path is specialization within performance creative for paid social, leveraging AI and specific tools.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking an AI-generated creative concept and turning it into a high-performing ad for Meta or TikTok." (Focus on your workflow, tool usage, and optimization steps.)

• "How do you determine what makes a paid social ad 'convert,' and how does that influence your design decisions?" (Showcase your understanding of conversion drivers and CTA optimization.)

• "Walk us through a piece in your portfolio that you consider your best performance marketing creative. What was the objective, your approach, and the outcome?" (Be ready to articulate the 'why' behind your design choices.) Company & Culture Questions:

• "What interests you about working with AI-powered marketing solutions?" (Show enthusiasm for the client's core technology.)

• "How do you approach collaboration in a remote, US time-zone-aligned environment?" (Highlight your communication skills and reliability.)

• "What are your thoughts on the differences between designing for brand awareness versus performance conversion?" (Demonstrate your understanding of the role's specific focus.) Portfolio Presentation Strategy:

• Curate Ruthlessly: Select only your strongest, most relevant work for performance marketing on Meta and TikTok.

• Quantify When Possible: If you have any metrics or outcomes associated with your work, present them clearly.

• Explain Your Process: For each piece, briefly describe the brief, your creative process, the tools used (especially Canva/CapCut), and the intended outcome.

• Highlight AI Adaptation: If you have examples of adapting AI-generated concepts, make sure to point them out and explain your role.

• Be Ready for Live Exercises: Prepare to potentially create a quick asset on the spot.

📝 Enhancement Note: Interviews will heavily weigh practical skills and portfolio evidence. Be prepared to demonstrate your abilities and articulate your thought process clearly and concisely.

📌 Application Steps

To apply for this Performance Marketing Designer position:

• Submit your application through the provided link on the Floowi talent platform.

• Tailor your resume: Ensure it highlights keywords such as "Performance Marketing," "Paid Social," "Meta Ads," "TikTok Ads," "Canva," "CapCut," "Conversion-Focused," and "DTC." Quantify achievements where possible.

• Prepare your portfolio: Organize your strongest, most relevant work, ensuring clear examples of static and video ads created for Meta and TikTok using Canva and CapCut. Be ready to discuss the performance aspects of your work.

• Research the client: Understand the client's business model (AI-native marketing for consumer brands) and Floowi's role as a talent provider.

• Practice explaining your creative process: Be ready to articulate how you translate concepts into effective, conversion-driving ads, especially when working with AI-generated inputs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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