#130513 - UX/UI Designer

📍 Job Overview

Job Title: #130513 - UX/UI Designer

Company: Lifted, an Upwork Company™

Location: Bogotá, Bogota D.C., Colombia

Job Type: Contract

Category: UX/UI Design / Product Design

Date Posted: 2026-08-25

Experience Level: 3+ Years (Mid-Level)

Remote Status: Remote Solely

🚀 Role Summary

• Lead end-to-end UX/UI design for complex digital product solutions, focusing on content platform environments and enterprise-level web properties.

• Drive large-scale rebranding and redesign initiatives, ensuring seamless integration with content management systems (CMS) and robust experimentation frameworks.

• Collaborate closely with Product, Engineering, and Marketing teams to translate intricate business and technical requirements into intuitive, scalable user experiences.

• Apply a data-driven approach, incorporating user research and A/B testing insights to inform design decisions and optimize web performance.

• Develop and maintain design language, patterns, and reusable components to ensure consistency across digital touchpoints.

📝 Enhancement Note: This role requires a strong blend of strategic UX/UI design expertise and practical application within a content-platform ecosystem. The emphasis on enterprise experience, large-scale redesigns, and CMS integration suggests a need for a candidate who can navigate complex technical and organizational landscapes.

📈 Primary Responsibilities

• Spearhead UX/UI design efforts for significant rebranding and redesign projects across multiple web properties and integrated systems.

• Partner with web and engineering teams to design, implement, and iterate on Content Management System (CMS) solutions that enhance content authoring and delivery capabilities.

• Translate complex business objectives and technical specifications into user-centered, scalable product experiences in close collaboration with Product and Engineering.

• Facilitate and contribute to A/B testing and experimentation programs by coordinating cross-functional efforts and embedding user feedback into design iterations.

• Integrate user research findings and direct user feedback systematically throughout all stages of the design lifecycle.

• Produce a range of design artifacts including sketches, wireframes, detailed process flows, user journeys, interactive prototypes, and final polished user interface designs.

• Adhere to and contribute to the evolution of established design languages, pattern libraries, and reusable UI components.

• Monitor and optimize web performance metrics, with a particular focus on areas impacted by content management, experimentation, and redesign initiatives.

• Clearly define and articulate information architecture, user workflows, and overarching processes that govern the user experience.

• Foster collaborative relationships across Product, Engineering, Marketing, and content strategy teams to support continuous development and deployment cycles.

• Effectively communicate design rationale, decisions, and technical/business requirement translations to diverse stakeholder groups.

📝 Enhancement Note: The responsibilities highlight a need for a proactive designer capable of leading significant initiatives, managing complex systems like CMS, and driving data-informed design decisions. The emphasis on communication and cross-functional collaboration is critical for success in this role.

🎓 Skills & Qualifications

Education: Bachelor's degree in Human-Computer Interaction, Information Design, Graphic Design, a related design discipline, or a behavioral science field.

Experience: 3+ years of professional experience in product user experience (UX) and user interface (UI) design, with a strong focus on digital product solutions.

Required Skills:

• Deep, demonstrated expertise in interaction design principles and application.

• Proven experience designing for or working with Content Management Systems (CMS) or comparable web infrastructure.

• Strong track record of managing complex projects involving multiple cross-functional teams and stakeholders.

• Solid understanding of experimentation frameworks and A/B testing methodologies in a digital product context.

• Experience coordinating and executing large-scale rebranding or redesign initiatives.

• Exceptional communication skills, with the ability to clearly translate technical and business requirements into design solutions and vice-versa.

• Familiarity with web development practices, including performance optimization considerations.

• Proficiency in industry-standard design and prototyping tools such as Sketch, Figma, or Cursor.

• A compelling design portfolio that showcases modern UIs and interactions for end-to-end product solutions. Preferred Skills:

• None explicitly listed.

📝 Enhancement Note: The qualifications emphasize a blend of theoretical knowledge (degree in HCI/Design/Behavioral Science) and practical, hands-on experience. The explicit mention of CMS, A/B testing, and large-scale redesigns points towards a need for a candidate who can handle complex, enterprise-level projects.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end product design case studies demonstrating your involvement from concept to launch, highlighting problem definition, user research, ideation, and final UI/UX solutions.

• Include examples of interaction design for complex web applications or content-driven platforms, detailing your design process and rationale.

• Present work related to CMS integration, redesign initiatives, or A/B testing outcomes, focusing on how your design decisions impacted user experience and business goals.

• Demonstrate proficiency in creating wireframes, user flows, prototypes, and polished UI designs using tools like Figma, Sketch, or Cursor.

• Highlight your ability to apply and extend design systems or pattern libraries consistently across projects. Process Documentation:

• Detail your approach to user research, including methodologies used (e.g., interviews, usability testing) and how insights were integrated into design iterations.

• Explain your process for translating business and technical requirements into actionable design specifications and user flows.

• Illustrate how you manage and collaborate on design projects within cross-functional teams, emphasizing communication and stakeholder management.

• Describe your experience with A/B testing and experimentation, including how you contribute to hypothesis generation, design variations, and analysis of results.

📝 Enhancement Note: For this role, the portfolio should heavily emphasize practical application in complex environments. Case studies demonstrating successful large-scale redesigns, CMS integrations, or data-driven design improvements through A/B testing will be highly valued.

💵 Compensation & Benefits

Salary Range: As this is a contract role through Upwork, compensation will be determined by the specific agreement between the contractor and Lifted. Based on the requirements for 3+ years of experience, enterprise-level work, and specialized skills in UX/UI, Figma/Sketch, CMS, and A/B testing in Latin America, a competitive hourly rate would typically range from $35 to $60 USD per hour.

Benefits:

• Contractual Engagement: Opportunity to work on a contract basis, offering flexibility.

• Global Remote Work: Work from an approved Latin America (LATAM) sourcing country (excluding Mexico).

• Full-Time Commitment: Opportunity for a consistent, full-time workload.

• US Central Time Coverage: Requirement to align with US Central Time business hours, fostering structured collaboration.

• Platform Access: Leverage Upwork's platform for contract management and payments.

Working Hours: Full-time commitment, requiring coverage during US Central Time business hours. This translates to approximately 40 hours per week, with potential for flexibility within those hours depending on project needs and team coordination.

📝 Enhancement Note: Salary estimation is based on typical freelance rates for experienced UX/UI designers in Latin America, considering the specialized skills and enterprise-level project demands. The absence of traditional employee benefits is common for contract roles, with compensation reflecting this.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Staffing & Solutions (Upwork Company) / Digital Product Development. Lifted operates within the broader Upwork ecosystem, focusing on connecting companies with skilled freelance talent for digital product solutions.

Company Size: Lifted, as part of Upwork, is part of a large, global organization. Upwork itself is a significant publicly traded company with thousands of employees and a vast network of freelancers. This implies access to extensive resources and a structured operational framework.

Founded: Upwork was founded in 2015 through the merger of Elance and oDesk. Lifted is a specialized service within this established company. This history suggests a mature understanding of the freelance and digital services market.

Team Structure:

• Cross-Functional Collaboration: You will work closely with Product Managers, Engineering teams (web and backend), Marketing specialists, and other content stakeholders.

• Project-Based Teams: Expect to be embedded in project-specific teams, collaborating with both internal Lifted/Upwork personnel and potentially other external freelancers.

• Remote-First Environment: The role is remote, necessitating strong asynchronous and synchronous communication skills across dispersed teams.

Methodology:

• Agile/Scrum: Likely to operate within an Agile development framework, involving iterative design cycles, sprint planning, and regular stand-ups.

• Data-Driven Design: Emphasis on A/B testing, user research, and performance metrics to guide design decisions.

• Design System Approach: Utilization of established design languages and reusable components for efficiency and consistency.

Company Website: https://www.go-lifted.com/ (associated with Upwork)

📝 Enhancement Note: Lifted leverages the robust infrastructure of Upwork, suggesting a professional and organized environment for contract engagements. The culture likely values autonomy, strong communication, and a results-oriented approach, typical of a remote, freelance-focused platform.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level UX/UI Designer role, requiring 3+ years of direct experience. It's positioned as a hands-on contributor leading design efforts for specific projects or initiatives within a larger product strategy.

Reporting Structure: You will likely report to a Design Lead, Product Manager, or a Project Manager within the Lifted/Upwork structure, depending on the specific project assignment. Collaboration will be extensive with Product and Engineering leads.

Operations Impact: As a UX/UI Designer, your impact is direct and critical. You will shape the user experience of digital products, influencing user engagement, conversion rates, content consumption, and overall user satisfaction. Your work on rebranding and redesign initiatives will directly affect brand perception and market competitiveness.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like enterprise CMS design, large-scale redesign strategy, or advanced experimentation design.

• Project Leadership: Potentially lead UX/UI efforts on more complex or strategic projects within the Lifted/Upwork portfolio.

• Skill Expansion: Gain exposure to diverse industries and product types through various contract assignments.

• Portfolio Enhancement: Build a robust portfolio with high-impact case studies from enterprise-level projects.

📝 Enhancement Note: While a contract role, growth is possible through skill development, taking on more challenging projects, and building a strong reputation within the Upwork/Lifted network. Long-term career progression might involve moving into Senior Designer roles, Design Lead positions, or specializing in UX research or product strategy.

🌐 Work Environment

Office Type: Fully Remote. This is a contract opportunity with no requirement to be present in a physical office.

Office Location(s): Remote, with the requirement that candidates must be located in an approved Latin America (LATAM) sourcing country (excluding Mexico). US Central Time coverage is mandatory.

Workspace Context:

• Autonomous Environment: You will manage your own workspace and schedule, requiring self-discipline and effective time management.

• Digital Collaboration Tools: Expect to heavily utilize digital tools for communication (e.g., Slack, Zoom), project management (e.g., Jira, Asana), and design collaboration (e.g., Figma, Miro).

• Cross-Functional Interaction: Regular virtual meetings and collaboration sessions with distributed teams.

Work Schedule: Full-time commitment, requiring coverage during US Central Time business hours. This implies a need for structured workdays that align with colleagues in different time zones, facilitating synchronous communication and collaboration.

📝 Enhancement Note: The remote, contract nature means the work environment is largely self-directed. Success hinges on strong self-management, effective digital communication, and the ability to collaborate asynchronously and synchronously with a distributed team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with a recruiter or hiring manager to assess basic qualifications, experience, and alignment with the role and contract terms.

• Portfolio Review & Technical Interview: A deep dive into your design portfolio. Expect to present 1-3 key case studies, explaining your process, design decisions, challenges, and outcomes. This may involve a live design exercise or a take-home challenge.

• Cross-Functional Interview: Discussion with Product Managers and/or Engineers to assess collaboration style, understanding of technical constraints, and ability to translate requirements.

• Final Interview: Potentially a final discussion with a senior stakeholder to confirm fit and discuss contract specifics.

Portfolio Review Tips:

• Curate Strategically: Select case studies that best demonstrate your experience with large-scale redesigns, CMS environments, A/B testing, and complex product solutions.

• Tell a Story: For each case study, clearly articulate the problem, your role, the process you followed, the solutions you designed, and the measurable impact (metrics, user feedback).

• Highlight Process: Show, don't just tell. Include wireframes, user flows, prototypes, and final UI mockups, explaining the rationale behind your design choices at each stage.

• Quantify Impact: Whenever possible, present data or results that demonstrate the success of your designs (e.g., improved conversion rates, reduced bounce rates, increased user satisfaction scores).

• Tailor to the Role: Emphasize aspects of your work that align with Lifted's focus on digital product solutions and enterprise needs.

Challenge Preparation:

• Design Exercise: Be prepared for a design challenge that might involve creating a wireframe, user flow, or a UI concept for a given problem statement within a time limit. Focus on demonstrating your problem-solving process.

• Case Study Presentation: Practice presenting your portfolio case studies concisely and engagingly, anticipating questions about your design decisions and project outcomes.

• Technical Acumen: Brush up on your understanding of CMS functionalities, A/B testing principles, and web performance optimization basics, as these are key requirements.

📝 Enhancement Note: The interview process will heavily scrutinize your portfolio. Candidates should be prepared to articulate their design process in detail, defend their decisions, and demonstrate how their work drives tangible business results, particularly in areas relevant to enterprise web properties and content management.

🛠 Tools & Technology Stack

Primary Tools:

• Interaction Design & Prototyping: Sketch, Figma, Cursor (Proficiency required in at least one, ideally Figma or Sketch).

• Wireframing & Flow: Tools integrated within Figma/Sketch, or dedicated tools like Balsamiq, Miro.

• Collaboration & Whiteboarding: Miro, Mural, or similar platforms for collaborative ideation and workflow mapping.

Analytics & Reporting:

• A/B Testing Platforms: Familiarity with platforms like Optimizely, Google Optimize, or internal experimentation tools.

• Web Analytics: Understanding of tools like Google Analytics for monitoring web performance and user behavior.

CRM & Automation:

• Content Management Systems (CMS): Experience working with or designing for CMS platforms (e.g., WordPress, Drupal, Adobe Experience Manager, custom enterprise solutions).

• Project Management: Familiarity with tools like Jira, Asana, Trello for task tracking and workflow management.

📝 Enhancement Note: Proficiency in Figma and/or Sketch is a non-negotiable requirement. Experience with CMS platforms and an understanding of A/B testing tools are also critical for success in this role, indicating the need for a designer who can operate within a technical and data-driven environment.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A core commitment to understanding and serving the needs of the end-user through thoughtful design.

• Data-Driven Decision Making: Valuing insights from user research, A/B testing, and performance metrics to inform design choices.

• Collaboration & Communication: Emphasis on clear, open communication and effective teamwork across diverse, distributed teams.

• Efficiency & Scalability: Designing solutions that are not only user-friendly but also technically sound, scalable, and maintainable.

• Adaptability & Continuous Improvement: Embracing iterative design processes and a commitment to ongoing learning and optimization.

Collaboration Style:

• Cross-Functional Partnership: Actively engaging with Product, Engineering, and Marketing to ensure alignment and shared understanding of project goals.

• Constructive Feedback: Participating in design critiques and providing/receiving feedback in a professional and productive manner.

• Asynchronous & Synchronous Communication: Balancing the need for real-time interaction with the realities of a remote, global team through clear documentation and timely responses.

• Knowledge Sharing: Willingness to share design knowledge, best practices, and lessons learned with team members.

📝 Enhancement Note: The culture likely promotes autonomy, accountability, and a strong sense of ownership over design outcomes. Success will depend on the candidate's ability to integrate into a remote, cross-functional team and contribute positively to a data-informed, user-focused design process.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration Complexity: Navigating communication nuances and maintaining strong collaborative bonds within a fully remote, international team.

• Large-Scale Project Management: Managing the scope, timelines, and stakeholder expectations for extensive rebranding and redesign initiatives.

• Technical Integration: Designing solutions that seamlessly integrate with complex CMS architectures and other web infrastructure.

• Balancing User Needs with Business/Technical Constraints: Finding optimal design solutions that satisfy user desires while adhering to technical limitations and business objectives.

• Data Interpretation: Effectively translating A/B test results and user research data into actionable design improvements.

Learning & Development Opportunities:

• Exposure to Enterprise-Level Projects: Gaining valuable experience working on complex digital products for established organizations.

• Advanced Design Tool Proficiency: Deepening skills in industry-leading tools like Figma, potentially exploring advanced features and plugins.

• Experimentation Design Expertise: Enhancing knowledge of A/B testing strategies, hypothesis generation, and data analysis for design optimization.

• Cross-Cultural Collaboration: Developing stronger skills in communicating and collaborating effectively with international teams.

• Portfolio Building: Opportunity to create high-impact case studies that can significantly advance career prospects.

📝 Enhancement Note: This role presents an opportunity to tackle significant design challenges in a professional, remote setting. The growth potential lies in mastering complex project execution, enhancing specialized design skills, and building a robust portfolio of enterprise-level work.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a large-scale rebranding or redesign initiative. What were the key challenges, and how did you overcome them?" (Focus on process, stakeholder management, and outcomes.)

• "How do you approach translating complex business and technical requirements into user-centered design solutions?" (Highlight your discovery, analysis, and ideation methods.)

• "Walk me through a specific A/B test you designed or supported. What was the hypothesis, your design contribution, and the impact of the results?" (Emphasize data-driven decision-making and measurable outcomes.)

• "How do you ensure consistency and scalability when applying design languages and patterns across multiple web properties?" (Discuss your experience with design systems and component-based design.) Company & Culture Questions:

• "What interests you about working with Lifted and Upwork, particularly in a contract capacity?" (Show understanding of the platform and your motivation for contract work.)

• "How do you adapt your design process for different types of stakeholders (e.g., engineers, marketers, product managers)?" (Demonstrate strong communication and collaboration skills.)

• "Describe your experience working in a remote, cross-functional team environment." (Highlight your self-management, communication tools, and collaboration strategies.) Portfolio Presentation Strategy:

• Structure Your Case Studies: For each case study, clearly define the Problem, Your Role, Process, Solution, and Results. Use visuals to support your narrative.

• Quantify Your Impact: Whenever possible, use numbers and data to demonstrate the success of your designs.

• Highlight Collaboration: Explain how you worked with engineers, PMs, and other stakeholders.

• Focus on Process: Show your thinking – wireframes, user flows, prototypes, and iterations. Explain why you made certain design choices.

• Be Ready for a Design Exercise: Practice a quick wireframing or prototyping exercise on a given prompt.

📝 Enhancement Note: Be prepared to demonstrate not just your design skills but also your strategic thinking, problem-solving abilities, and capacity for effective collaboration within a remote, enterprise context.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the provided link on SmartRecruiters.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that directly align with the job requirements: large-scale redesigns, CMS experience, A/B testing, and complex product solutions. Ensure each case study clearly outlines the problem, your process, your specific contributions, and measurable outcomes.

• Tailor Your Resume: Highlight your 3+ years of relevant UX/UI design experience, specifically mentioning your proficiency with tools like Figma/Sketch, experience with CMS, and involvement in A/B testing and rebranding initiatives. Use keywords from the job description.

• Prepare Your Presentation: Practice walking through your portfolio case studies concisely, focusing on your design process, decision-making rationale, and the impact of your work. Be ready to articulate how your skills meet the specific needs of Lifted.

• Research Lifted & Upwork: Understand Lifted's position within the Upwork ecosystem and their focus on digital product solutions. Familiarize yourself with Upwork's platform and contract engagement model.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.