Motion & Graphic Designer (Remote Mexico)

📍 Job Overview

Job Title: Motion & Graphic Designer (Remote Mexico)

Company: Directive

Location: Ciudad de México, Mexico

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-05-04

Experience Level: Mid-Level

Remote Status: Fully Remote

🚀 Role Summary

• Design and implement high-impact visual assets for performance-driven advertising campaigns across channels like LinkedIn, Meta, and YouTube, directly influencing digital marketing KPIs.

• Produce engaging motion graphics and short-form video content optimized for social media platforms, ensuring maximum engagement and conversion.

• Collaborate closely with cross-functional teams, including media buyers and content strategists, to align creative output with audience insights and campaign objectives.

• Utilize data analytics and CRO tools to inform design decisions, conduct A/B testing, and continuously iterate on creative to optimize performance.

• Maintain brand consistency while adapting creative strategies for diverse audience segments and platform-specific requirements within a fast-paced agency environment.

📝 Enhancement Note: This role, while titled "Motion & Graphic Designer," has a strong emphasis on the "operations" aspect of creative, specifically within the context of performance marketing and Conversion Rate Optimization (CRO). The responsibilities and qualifications clearly indicate a need for a designer who can translate data insights into effective creative assets that drive measurable business outcomes, a core function of Revenue and Marketing Operations.

📈 Primary Responsibilities

• Craft compelling static and dynamic design assets, including ad sets and landing page elements, that are data-informed to improve digital marketing Key Performance Indicators (KPIs).

• Produce motion graphics and edit short-form video cutdowns, optimizing them for social media advertising platforms such as LinkedIn, Instagram, and YouTube, considering platform specifications and audience attention spans.

• Collaborate with media and content teams to ensure motion creative aligns seamlessly with audience insights, campaign goals, and overall GTM strategy.

• Maintain rigorous brand consistency across all static, motion, and video assets while demonstrating creative flexibility to cater to different audience segments and platform nuances.

• Partner with internal and client teams to deeply understand business objectives, target audiences, and leverage data points for the creation of effective A/B tests and data-driven design iterations.

• Design and implement A/B tests and other optimization experiments using Conversion Rate Optimization (CRO) tools like Optimizely, Unbounce, and/or Crazyegg to validate creative hypotheses.

• Conduct user research, usability testing, and analyze heat mapping data to gather actionable insights and validate design decisions, contributing to a robust user experience.

• Continuously iterate and refine designs based on qualitative feedback, quantitative data insights, and A/B testing outcomes, embodying a culture of continuous improvement.

• Manage multiple design projects concurrently, maintaining clear communication with project management and internal stakeholders regarding project status, feedback incorporation, and requirement fulfillment.

• Stay abreast of industry trends, best practices, and emerging technologies in CRO, user experience design, and performance marketing, with a particular focus on AI and automation's role in enhancing marketing operations.

📝 Enhancement Note: The responsibilities highlight a strong need for data-driven design and iterative optimization, which are hallmarks of effective Revenue Operations and Marketing Operations functions. The emphasis on A/B testing, CRO tools, and user research suggests the candidate will be integral to the continuous improvement loop within the marketing and sales funnel.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field, or equivalent practical experience, is typically expected for roles with this level of responsibility in a professional agency setting.

Experience:

• 1-3 years of professional experience in graphic design, with a significant focus on performance-driven creative and Conversion Rate Optimization (CRO).

Required Skills:

• Expertise in the Adobe Creative Suite, including proficiency in Figma, Photoshop, Illustrator, and InDesign.

• Foundational skills in basic video editing and motion graphics creation using Adobe Premiere Pro, After Effects, or comparable software.

• Demonstrated knowledge and practical execution of performance marketing metrics, including A/B Testing, CRO Analytics, and Heatmapping.

• Proven ability to design effectively for performance-driven marketing campaigns.

• Excellent communication and collaboration skills, with a proven track record of working effectively within cross-functional teams and with external stakeholders.

Preferred Skills:

• Experience with CRO platforms such as Optimizely, Unbounce, or Crazyegg.

• Familiarity with user research methodologies and usability testing practices.

• Understanding of B2B SaaS, enterprise technology, or commerce brand marketing strategies.

• Experience in editing existing video assets into high-performing ad units tailored to specific platform requirements.

📝 Enhancement Note: The emphasis on specific CRO tools and performance marketing metrics suggests that candidates with a background in revenue operations or marketing operations support roles, who have transitioned into creative execution, would be particularly well-suited. The requirement for data-driven design and iteration aligns strongly with operational efficiency goals.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 3-5 case studies demonstrating direct impact on digital marketing KPIs through creative design and optimization.

• Specific examples of static ad creative, landing page designs, and motion graphics/short-form videos developed for performance marketing campaigns.

• Evidence of A/B testing and iteration within design projects, highlighting the process of hypothesis, execution, and outcome analysis.

• Visual representation of how designs were adapted for different platforms (e.g., LinkedIn, Meta, YouTube) and audience segments.

Process Documentation:

• Ability to articulate the design process from brief to final asset, including discovery, ideation, execution, testing, and iteration phases.

• Documentation of A/B testing methodologies applied to creative assets, detailing the hypothesis, variables, and success metrics.

• Examples of how brand guidelines were maintained while adapting creative for specific campaign objectives and platform constraints.

• Case studies that illustrate collaboration with media, content, or analytics teams to achieve campaign goals.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating operational impact and data-driven decision-making. Candidates should focus on showcasing their ability to not just create visually appealing assets, but to prove their effectiveness through measurable results, a critical aspect for any operations-focused role.

💵 Compensation & Benefits

Salary Range: For a Motion & Graphic Designer with 1-3 years of experience in Mexico, particularly in a competitive remote role with a US-based company, the estimated salary range would typically fall between MXN 25,000 to MXN 45,000 per month, depending on specific experience, portfolio strength, and negotiation. This translates to an approximate annual range of MXN 300,000 to MXN 540,000.

Benefits:

• Set living wage at Directive.

• Comprehensive Medical, Dental, and Vision insurance plans for employees and dependents (100% employer-paid for employee, 50% for dependents).

• Disability and Life Insurance coverage.

• Robust Mental Health Support: Access to certified therapists via Spring Health and a Headspace membership.

• Physical Wellness Support: Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, and a complimentary One Medical membership for primary and virtual care.

• Generous Time Off: Unlimited Paid Time Off (with a mandatory 2-week minimum), Paid Company Holidays, Birthday Off, End of Year Recharge (December 24 - January 1), and Paid Parental Leave.

• Financial Security: Traditional and Roth 401(k) with a 3% company match.

• Performance Bonus: Annual bonus based on tenure, with increasing total amounts over time.

Working Hours: Standard full-time hours, estimated at 40 hours per week, with flexibility inherent to a remote-first role. The emphasis is on delivering results and meeting project deadlines rather than strict adherence to a specific hourly schedule, allowing for efficient workflow management.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for remote creative roles in Mexico, considering the company's US-based operations and the provided benefits package, which is highly competitive. The benefits listed are extensive and indicate a strong focus on employee well-being, which is a significant draw for operations professionals seeking a supportive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing Consultancy, specializing in B2B SaaS, enterprise technology, industrial, and commerce brands. Directive focuses on revenue-first marketing, building visual systems that perform under pressure from performance channels and complex professional services positioning.

Company Size: While not explicitly stated for Directive, given the comprehensive benefits and structured roles, it suggests a mid-sized to large agency environment (50-500+ employees), which typically allows for specialized roles and clear career paths.

Founded: Founded with a mission to serve B2B SaaS and technology brands, Directive has established itself as a performance-driven consultancy. The company's ethos is rooted in achieving tangible business outcomes through strategic marketing, implying a culture that values data, results, and continuous improvement.

Team Structure:

• The design team likely operates within a specialized unit, potentially part of a broader Marketing or Creative Operations department.

• This role will report to a Creative Lead or Design Manager, with direct collaboration expected across Media Buying, Content Strategy, Project Management, and Client Success teams.

Methodology:

• Data Analysis & Insights: Heavy reliance on performance data, A/B testing results, and user research to drive creative decisions.

• Workflow Optimization: Implementing efficient design processes to support rapid iteration and A/B testing cycles.

• Automation & Efficiency: Encouraging the adoption of AI and automation tools to enhance creative production and campaign management.

Company Website: https://directiveconsulting.com/

📝 Enhancement Note: Directive's focus on "revenue-first" marketing and "performance channels" indicates a strong operational mindset within its creative department. The culture likely values analytical thinking, measurable impact, and close alignment between creative output and business goals, which is a key characteristic of successful GTM operations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level designer (1-3 years experience), offering a crucial stepping stone for individuals looking to specialize in performance marketing creative and CRO. It provides hands-on experience in a results-oriented environment, which is invaluable for career progression within revenue and marketing operations.

Reporting Structure: The designer will likely report to a Creative Director or a Head of Design, with strong collaborative ties to Media Managers, Account Managers, and potentially Data Analysts or CRO Specialists. This structure ensures creative work is aligned with strategic marketing objectives and client needs.

Operations Impact: The role's impact is directly tied to improving key digital marketing KPIs, such as conversion rates, click-through rates, and ultimately, client revenue. By designing assets that perform better in A/B tests, the designer contributes significantly to the efficiency and effectiveness of client campaigns, directly influencing the company's revenue generation.

Growth Opportunities:

• Specialization: Deepen expertise in performance marketing creative, CRO, motion graphics, and video editing for advertising.

• Skill Development: Gain advanced proficiency in CRO tools, user research methodologies, and potentially AI-driven design tools.

• Leadership Potential: Progress to a Senior Designer role, leading projects, mentoring junior designers, or specializing in specific platforms or creative types. Opportunities may also exist to transition into roles with more strategic oversight in creative operations or campaign management.

📝 Enhancement Note: The growth path clearly emphasizes specialization within performance marketing and CRO, aligning with the operational focus of driving measurable results. This type of role can serve as a gateway to more strategic operations roles where creative execution meets data analysis.

🌐 Work Environment

Office Type: This is a fully remote position, offering flexibility to work from anywhere within Mexico. While the company has offices in Irvine, California, this specific role is designated for remote operation.

Office Location(s): While the role is remote in Mexico, Directive has physical offices in Irvine, California. The company operates globally, with established businesses in Canada, the UK, and Australia, suggesting a distributed and international work environment.

Workspace Context:

• Primary collaboration occurs through virtual meetings (Zoom) and instant messaging (Slack), fostering a digitally connected team environment.

• Employees are expected to operate a laptop computer (PC or Mac provided), utilize various computer software platforms, and other standard office productivity tools.

• The role requires the ability to remain stationary for extended periods, observe and interpret communication, and maintain reliable internet access for seamless remote work.

• A professional background is required for virtual meetings, ensuring a polished and professional image during client and team interactions.

Work Schedule: A standard 40-hour work week is anticipated, with flexibility to manage tasks and deadlines effectively in a remote setting. The focus is on output and achieving campaign objectives, allowing for efficient time management and workflow planning.

📝 Enhancement Note: The remote-first nature and reliance on virtual collaboration tools are typical of modern operations teams that prioritize flexibility and global talent acquisition. The requirements for reliable internet and professional setup are standard for roles that heavily involve client interaction and data analysis.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements, with a particular focus on performance-driven creative examples.

• Technical/Creative Interview: A discussion with a hiring manager or creative lead to delve into your design process, experience with performance marketing, CRO tools, and motion graphics capabilities. Expect a deep dive into your portfolio.

• Skills Assessment/Challenge: Potentially a small design challenge or a case study presentation focused on optimizing an existing ad creative or designing a new one based on provided data and objectives.

• Team/Cultural Fit Interview: An opportunity to meet with potential team members to assess collaboration style, communication skills, and alignment with Directive's "People First" and revenue-first values.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the objective, your role, the creative solutions implemented, and the measurable results (e.g., % increase in CTR, % decrease in CPA, conversion rate improvements). Use specific numbers and data points.

• Showcase Process: Include a brief overview of your design process for key projects, highlighting how you incorporated data, user insights, and A/B testing.

• Platform Adaptation: Demonstrate how you've tailored creative for different social media platforms (LinkedIn, Meta, YouTube, TikTok) and their specific requirements.

• Motion Graphics & Video: Include high-quality examples of your motion graphics and video editing work, explaining their purpose within a campaign.

• Clarity and Conciseness: Ensure your portfolio is well-organized, easy to navigate, and highlights your strongest work relevant to performance marketing and CRO.

Challenge Preparation:

• Understand the Brief: Carefully read and understand the objectives, target audience, and constraints of any design challenge.

• Data-Driven Approach: If data is provided, use it to inform your design decisions. If not, articulate how you would gather and use data to optimize your design.

• Justify Decisions: Be prepared to explain why you made specific design choices, linking them back to performance goals and user behavior.

• Platform Awareness: Show awareness of how your design will perform on the specified digital channels.

📝 Enhancement Note: The interview and portfolio review process heavily emphasizes the operational aspects of design – its measurable impact and data-driven nature. Candidates should prepare to discuss their contributions to revenue generation and marketing efficiency through their creative work.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma, Adobe Photoshop, Adobe Illustrator, Adobe InDesign.

• Motion Graphics & Video Editing: Adobe Premiere Pro, Adobe After Effects, or similar tools.

• Prototyping & Collaboration: Figma is often used for collaborative design and prototyping.

Analytics & Reporting:

• CRO Platforms: Optimizely, Unbounce, Crazyegg (or similar A/B testing and website optimization tools).

• Web Analytics: Google Analytics, Adobe Analytics (for understanding user behavior and campaign performance).

• Heatmapping & User Behavior Tools: Tools like Crazyegg, Hotjar, or FullStory for analyzing user interactions.

CRM & Automation:

• While not directly a CRM role, understanding how creative assets integrate with marketing automation platforms and CRM systems to track lead flow and customer journeys would be beneficial.

• Familiarity with platforms like HubSpot, Marketo, or Salesforce Marketing Cloud could be advantageous for understanding the broader GTM ecosystem.

📝 Enhancement Note: Proficiency in specific CRO and analytics tools is critical. This indicates a need for a designer who understands the operational workflow of testing and optimization, not just the creative execution. The integration aspect suggests awareness of how creative fits into the larger revenue operations funnel.

👥 Team Culture & Values

Operations Values:

• Revenue-First: A core value driving all marketing efforts, meaning creative output is directly measured by its contribution to client revenue and business growth.

• People First: A commitment to employee well-being, fostering a supportive and inclusive work environment. This translates to strong benefits and a focus on work-life balance.

• Data-Driven: Decisions are informed by performance metrics, A/B testing results, and user insights, rather than solely by subjective aesthetic preferences.

• Efficiency & Optimization: A continuous drive to improve processes, workflows, and creative performance to achieve better outcomes with fewer resources.

Collaboration Style:

• Cross-functional Integration: Close collaboration with media, content, analytics, and account teams is essential for aligning creative with strategic objectives and ensuring campaign success.

• Feedback Culture: Openness to constructive feedback from peers and stakeholders to refine designs and improve outcomes.

• Knowledge Sharing: A proactive approach to sharing insights, best practices, and learnings, particularly regarding performance marketing creative and CRO strategies.

📝 Enhancement Note: The emphasis on "Revenue-First" and "Data-Driven" values strongly aligns with the core principles of Revenue Operations. This role requires a mindset that prioritizes measurable business impact and operational efficiency in all creative endeavors.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge will be to create visually compelling assets that also meet stringent performance metrics and conversion goals.

• Rapid Iteration Cycles: Adapting quickly to new data, feedback, and campaign adjustments to continuously test and optimize creative.

• Platform Nuances: Staying current with the ever-evolving requirements, best practices, and creative trends across multiple social media platforms.

• Data Interpretation: Effectively translating complex performance data and user research findings into actionable design improvements.

Learning & Development Opportunities:

• Advanced CRO & UX Training: Opportunities to deepen expertise in Conversion Rate Optimization techniques, user research methodologies, and UX principles.

• Performance Marketing Specialization: Access to training and resources focused on advanced performance marketing strategies and creative best practices for various platforms.

• AI & Automation Exploration: Encouragement and resources to explore how AI and automation tools can enhance creative workflows and campaign effectiveness.

• Mentorship: Potential for mentorship from senior creative leads or operations professionals within the organization.

📝 Enhancement Note: The challenges presented are inherently operational, focusing on efficiency, data utilization, and continuous improvement. The growth opportunities are geared towards developing specialized skills within the performance marketing and operations domain.

💡 Interview Preparation

Strategy Questions:

• "Describe a time when your creative design directly led to a significant improvement in a digital marketing KPI. What was the KPI, what did you design, and what were the results?" (Focus on quantifiable impact and your process.)

• "How do you approach A/B testing for creative assets? Walk us through a hypothetical scenario where you would design variations for a LinkedIn ad." (Demonstrate understanding of hypothesis generation, variable isolation, and success metrics.)

Company & Culture Questions:

• "Directive is known for its revenue-first approach. How does this philosophy influence your design process?" (Connect your work to business outcomes and revenue generation.)

• "Describe your experience working with cross-functional teams like media buyers or content strategists. How do you ensure effective collaboration?" (Highlight communication and teamwork skills.)

Portfolio Presentation Strategy:

• Storytelling with Data: For each case study, clearly articulate the problem, your solution, and the measurable impact. Use visuals to support your narrative.

• Highlight Process: Briefly explain your methodology for each project, emphasizing data-informed decisions and iterative improvements.

• Showcase Versatility: Be ready to discuss examples of static, motion, and video creative, and how you adapted them for different platforms.

• Focus on CRO: Emphasize projects where your design directly contributed to conversion rate optimization and other key performance metrics.

• Engage and Discuss: Be prepared for questions and engage in a dialogue about your work, demonstrating your thought process and problem-solving skills.

📝 Enhancement Note: Interview preparation should focus on demonstrating an understanding of how design serves business objectives, particularly revenue. Candidates must be able to articulate their process, quantify their impact, and showcase their ability to collaborate within an operational framework.

📌 Application Steps

To apply for this operations-focused creative position:

• Submit your application through the provided link on Ashby.

• Operations Portfolio Customization: Tailor your portfolio to prominently feature case studies demonstrating your impact on digital marketing KPIs, A/B testing results, and CRO initiatives. Prioritize examples that showcase data-driven design decisions and measurable outcomes.

• Resume Optimization: Highlight keywords and responsibilities related to performance marketing, CRO, motion graphics, video editing, and specific tools (Adobe Creative Suite, Figma, Optimizely, etc.). Quantify your achievements with specific metrics wherever possible.

• Interview Preparation: Practice articulating your design process, especially how you use data and user insights to drive creative optimization. Prepare to discuss your experience with A/B testing, video editing for ads, and how your work contributes to revenue goals.

• Company Research: Familiarize yourself with Directive's "revenue-first" approach and "People First" values. Understand their client base (B2B SaaS, enterprise technology) and how creative services support these industries.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---