Mgr, UX Market Analytics

📍 Job Overview

Job Title: Mgr, UX Market Analytics

Company: Volkswagen AG

Location: San Jose, California, United States

Job Type: Full-Time

Category: User Experience (UX) & Market Analytics (GTM/Product Operations Support)

Date Posted: July 28, 2026

Experience Level: 10+ Years

Remote Status: Fully On-Site

🚀 Role Summary

• Drive user experience (UX) excellence for autonomous driving technologies within the U.S. market through strategic benchmarking and market analysis.

• Lead comprehensive market research initiatives, encompassing both primary and secondary data collection, to inform product strategy and identify emerging trends in ADAS and HMI.

• Develop and implement sophisticated UX vision and mission statements for autonomous driving functions, setting measurable goals to enhance the customer journey.

• Foster cross-functional collaboration with engineering, design, product management, and marketing to translate customer insights into actionable product features and requirements.

📝 Enhancement Note: This role sits at the intersection of Product Operations, UX Research, and Market Intelligence, with a strong emphasis on driving product strategy for cutting-edge automotive technology. The "Mgr, UX Market Analytics" title, coupled with responsibilities in benchmarking, user experience strategy, and market research for autonomous driving, indicates a critical function that bridges customer understanding with product development and market positioning within the automotive sector. The focus on autonomous driving technologies suggests a forward-looking role within a company heavily invested in future mobility solutions.

📈 Primary Responsibilities

• Define and lead the benchmarking strategy specifically for user experience in autonomous driving technologies, analyzing competitor solutions and identifying best-in-class practices.

• Translate benchmarking insights into actionable ADAS (Advanced Driver-Assistance Systems) and HMI (Human-Machine Interface) requirements for product development teams.

• Develop sophisticated UX vision and mission statements for autonomous driving functions within the U.S. market, setting specific and measurable goals for holistic user experience improvement.

• Oversee the user-centered design process and enable an iterative development approach for autonomous driving interfaces, leading rapid HMI prototyping activities for quick reality checks.

• Lead primary and secondary market research projects to build a robust database for autonomous driving technologies, conducting qualitative and quantitative research to understand U.S. user needs and derive market-specific requirements.

• Conduct competitive analysis to identify strengths and weaknesses of competitors, deriving market opportunities and threats based on the competitive landscape.

• Develop Audi driving characteristics for autonomous driving solutions based on market-specific road scenarios and lead market trend analysis to identify technology trends and create future visions for ADAS_AD.

• Represent the Audi brand North America (NAR) in the field of ADAS in meetings and committees on board/top management levels, influencing strategic direction and priorities.

• Manage a team of 2 FTEs within the digital, connection, data, and product departments, ensuring alignment on strategic direction, priorities, and execution.

📝 Enhancement Note: The responsibilities clearly indicate a leadership role focused on translating market insights and competitive analysis into tangible product requirements and strategic direction for autonomous driving technologies. The emphasis on defining UX vision, overseeing user-centered design, and managing HMI prototyping highlights a deep involvement in the product development lifecycle from a user-centric perspective. The management of a small team and representation at higher levels underscores the managerial and strategic aspects of this position.

🎓 Skills & Qualifications

Education:

• Bachelor's Degree in Psychology, Market Research, Engineering, or Management.

• Master's/PhD is desired. Experience:

• 10+ years of experience in User Experience development with a focus on Human-Machine Interfaces.

• 10+ years of experience in market analytics, including qualitative and quantitative research.

• 10+ years of in-depth understanding of worldwide Volkswagen business and engineering processes.

• Extensive knowledge of internal OEM processes to drive decisions.

• Extensive knowledge of autonomous driving development (ADAS_AD).

• Proven experience with leading, mentoring, and guiding interdisciplinary HMI teams considering SW Engineering, Research, and Design input.

• Proven experience with HMI system design, translating HMI concepts into engineering requirements for SW development.

• Proven experience in user and market research to determine U.S. requirements.

• Experience with U.S. product strategy and product planning.

• Experience with industry development processes like SPICE and Scrum.

• Proven track record of acting effectively in an agile environment. Required Skills:

• Ability to demonstrate a prominent level of credibility with all tiers of internal and external stakeholders.

• Strong written, verbal, analytical, and presentation skills, with a customer-centric approach to innovation projects.

• Analytical, conceptual, creative, and strategic thinking skills.

• Strong leadership and presentation skills.

• Proven end-to-end strategic leadership, from conception to development (testing) and implementation.

• Savviness in the use of computers and software.

• Integration abilities to facilitate connection of people, processes, or systems.

• Influencing and negotiation skills.

• Problem-solving abilities.

• Resource management capabilities.

• Strong functional knowledge for assisted and piloted driving features.

• Knowledge of functional safety, safety in use, and product liability for ADAS_AD. Preferred Skills:

• German language skills (written & spoken).

• Experience working in an OEM environment.

• Experience working in a cross-functional environment.

📝 Enhancement Note: The extensive experience requirement (10+ years) across multiple disciplines (UX, Market Analytics, OEM Processes, ADAS/AD development) signifies a senior-level role demanding deep domain expertise and a proven track record in strategic product development within the automotive industry. The blend of technical understanding (HMI, SW Engineering, SPICE, Scrum) with analytical and leadership skills (market research, strategic leadership, stakeholder management) is critical for success.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase demonstrable impact from previous UX and market analytics projects, particularly in areas related to automotive technology, HMI, or advanced driver-assistance systems.

• Include case studies detailing the process of translating user needs and market insights into actionable product requirements and design specifications.

• Highlight experience in defining and executing benchmarking studies, including methodologies used