Medior/Senior UX/UI Visual Designer - Medellin

📍 Job Overview

Job Title: Medior/Senior UX/UI Visual Designer

Company: Sana Commerce

Location: Medellín, Antioquia, Colombia

Job Type: Full-time

Category: Design Operations / Brand Operations

Date Posted: 2026-05-04

Experience Level: Medior/Senior (5-8+ years)

Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• This role is pivotal in elevating Sana Commerce's brand presence through world-class design, requiring a blend of strategic thinking and visual execution.

• Focuses on translating brand strategy into cohesive visual systems and high-fidelity UI designs for digital experiences, ensuring consistency across all touchpoints.

• Involves the critical task of building and maintaining a robust Figma-based design system to ensure scalability and brand integrity.

• Requires the creation of impactful creative assets for both digital marketing campaigns and physical collateral, demanding meticulous attention to detail and production standards.

• Emphasizes strong cross-functional collaboration with brand, marketing, and development teams to ensure seamless design implementation and adherence to brand guidelines.

📝 Enhancement Note: While the title is UX/UI Visual Designer, the core responsibilities lean heavily into visual and brand design execution, with a strong emphasis on design systems and cross-functional collaboration. This suggests a role that bridges the gap between pure UX research and pure UI implementation, focusing heavily on the visual expression of the brand across various platforms. The "Operations" aspect is derived from the systematic approach to brand execution, design system management, and cross-functional process integration.

📈 Primary Responsibilities

• Execute and evolve the visual brand identity across all digital platforms, content, and print materials, ensuring a cohesive brand narrative.

• Deliver high-fidelity UI designs for Sana Commerce's website and other digital interfaces, applying advanced principles of layout, typography, color theory, and motion to create engaging and conversion-optimized user experiences.

• Develop, manage, and maintain a comprehensive Figma-based design system, including components, design tokens (variables), reusable patterns, templates, and thorough documentation to ensure brand consistency and streamline design workflows across the organization.

• Design a wide array of digital marketing assets, such as landing pages, advertisements, social media graphics, infographics, reports, and campaign materials, prioritizing clarity, visual hierarchy, and strong brand alignment.

• Produce physical and analogue materials, including event collateral, signage, merchandise, and executive presentations, ensuring adherence to production standards and managing vendor-ready outputs for print.

• Collaborate closely with brand strategists, marketing teams, developers, and leadership to present design rationale, gather feedback, and ensure the high-quality implementation of visual designs and brand guidelines.

📝 Enhancement Note: The responsibilities highlight a strong need for systematic design thinking, particularly in building and maintaining the design system. This implies a need for process-oriented individuals who can manage complex libraries and ensure their adoption and adherence across diverse teams, a key aspect of operational efficiency in design.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communication, Interaction Design, or a related field is expected, demonstrated through a robust portfolio.

Experience: 5 to 8+ years of progressive experience in UI, Visual Design, and Brand Design, with a proven track record of executing high-end digital craftsmanship and significant brand-level creative work.

Required Skills:

• Expert proficiency in Figma, including advanced capabilities in component architecture, variants, auto-layout, variables/tokens, prototyping, and library documentation.

• Strong foundation in visual design principles: mastery of layout, composition, typography, color theory, visual hierarchy, and the application of digital motion cues.

• Proven experience in designing for both digital and analogue/print materials, with a solid understanding of production standards, prepress requirements, and effective vendor collaboration.

• Craft-driven mindset with exceptional attention to detail, demonstrating the ability to build scalable design systems rather than solely creating one-off assets.

• Excellent communication and presentation skills, with the ability to articulate design decisions clearly, collaborate effectively across diverse teams, and provide guidance to engineers and external partners.

Preferred Skills:

• Bonus skills in motion design tools such as After Effects.

• Basic understanding of photography principles.

• Familiarity with 3D design tools like Blender or Spline.

📝 Enhancement Note: The emphasis on Figma expertise, design system architecture, and production standards for print materials indicates a need for a designer who can manage the operational aspects of design implementation and consistency. This goes beyond pure creative output to include the systematic management of design assets and guidelines.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A compelling portfolio is mandatory, showcasing high-end digital craft, comprehensive brand-level execution, and a strong understanding of visual and UI design principles.

• Must include detailed case studies demonstrating the process of translating brand strategy into cohesive visual systems and high-fidelity UI designs.

• Evidence of experience in building and maintaining scalable design systems, including component libraries, tokens, and documentation, is highly desirable.

• Examples of digital marketing asset creation and experience with analogue/print material design, including production considerations, must be clearly presented.

Process Documentation:

• Candidates should be prepared to discuss their process for developing and maintaining design systems, highlighting methods for ensuring consistency, scalability, and adoption across teams.

• Expect to explain your approach to translating brand strategy into actionable visual guidelines and design components.

• Discussions may cover your workflow for designing digital marketing campaigns and physical collateral, including how you manage feedback and iterations.

• Ability to demonstrate how you ensure high-quality implementation of designs by developers and other partners will be assessed.

📝 Enhancement Note: The explicit requirement for a portfolio and the detailed breakdown of what it should contain underscore the operational aspect of this role. The portfolio isn't just a showcase of creative talent but a demonstration of the candidate's ability to manage design processes, systems, and cross-functional collaboration effectively.

💵 Compensation & Benefits

Salary Range: Based on the Medior/Senior experience level (5-8+ years) and the location in Medellín, Colombia, a competitive salary range for a UX/UI Visual Designer with these specialized skills can be estimated between COP 7,000,000 to COP 11,000,000 per month (approximately USD $1,800 - $2,800 USD per month, subject to exchange rates). This estimate considers the hybrid work arrangement and the specific technical requirements.

Benefits:

• Comprehensive health insurance coverage.

• Paid time off, including vacation days and public holidays.

• Opportunities for professional development, including access to training and workshops.

• Contribution to professional development funds or certifications.

• Potential for performance-based bonuses or incentives.

• Access to company-sponsored events and team-building activities.

• A collaborative and innovative work environment with opportunities for career advancement.

Working Hours: The standard working hours are approximately 40 hours per week, aligning with typical full-time employment. The role requires a hybrid presence, with 3 days expected in the Medellín office.

📝 Enhancement Note: The salary range is an estimation based on industry benchmarks for similar roles in Medellín, Colombia, considering the specified experience level and hybrid work model. It accounts for the cost of living and the demand for specialized design skills in the region. Conversions to USD are approximate and subject to fluctuation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sana Commerce operates within the Software as a Service (SaaS) sector, specifically focusing on e-commerce platforms tailored for manufacturers, distributors, and wholesalers. This B2B e-commerce focus means the company prioritizes robust, scalable, and relationship-fostering solutions. The company's commitment to an inclusive environment and recognizing its diverse workforce as a strength is a key cultural pillar.

Company Size: Sana Commerce is a fast-growing SaaS company, indicating a dynamic and evolving organizational structure. As a "fast-growing" company, it likely offers a blend of established processes and the agility to adapt quickly to market changes, providing ample opportunities for impact and career progression.

Founded: Founded in 2007, Sana Commerce has over a decade of experience in the e-commerce space. This history suggests a company that has navigated market shifts, refined its product, and built a solid foundation, while its continued growth indicates an innovative and forward-thinking approach.

Team Structure:

• The design team likely operates within a cross-functional structure, collaborating closely with brand strategists, marketing specialists, product managers, and software developers.

• Reporting lines are expected to be clear, with designers potentially reporting to a Design Lead or Head of Design, who in turn liaises with broader marketing and product leadership.

Methodology:

• Data Analysis and Insights: While this role is primarily design-focused, understanding data-driven decision-making is crucial. Designs for marketing assets and digital experiences should be informed by performance metrics and user insights to drive conversion and engagement.

• Workflow Planning and Optimization: The management of a Figma design system inherently involves workflow optimization, ensuring efficiency, consistency, and ease of use for all stakeholders.

• Automation and Efficiency Practices: Leveraging design systems and efficient workflows contributes to automation by reducing redundant design tasks and speeding up the production of creative assets.

Company Website: https://www.sana-commerce.com/

📝 Enhancement Note: The company description highlights "elevating our brand through world-class design" and "translating strategy with visual excellence." This positions design as a strategic function, not just an execution one, emphasizing its role in business success and customer relationships, which is crucial for operations-focused roles.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Medior/Senior level, indicating a need for an individual who can operate with a high degree of autonomy, manage complex design projects, and contribute strategically to the brand's visual identity. The emphasis on building and maintaining a design system suggests a pathway towards becoming a Design System Manager or a Senior Brand Designer with system ownership.

Reporting Structure: The designer will likely report to a Design Manager or Head of Design, who oversees the broader design function. Close collaboration with marketing, brand, and development teams is expected, requiring effective communication and integration within multiple project streams.

Operations Impact: The visual designer's impact is direct and significant on Sana Commerce's brand perception, customer acquisition, and customer experience. High-quality visual design and a consistent brand system enhance trust, improve conversion rates for marketing campaigns, and contribute to a professional and reliable brand image in the competitive B2B e-commerce SaaS market. The systematic management of design assets through a design system directly impacts operational efficiency for marketing and development teams.

Growth Opportunities:

• Operations Skill Advancement: Develop expertise in managing and scaling complex design systems, becoming a subject matter expert in design operations and brand governance.

• Skill Specialization: Deepen skills in specific areas such as motion design, advanced UI prototyping, or 3D visualization, contributing to more dynamic and engaging brand experiences.

• Leadership Potential: Progress into a Design Lead role, mentoring junior designers, managing project pipelines, and taking on greater strategic responsibility for the brand's visual direction.

• Cross-functional Expertise: Gain deeper insights into marketing strategies, product development lifecycles, and B2B e-commerce dynamics, enabling more integrated and effective design solutions.

📝 Enhancement Note: The "Operations Impact" section emphasizes how this design role contributes to operational efficiency through design systems and brand consistency, aligning it with core operations principles of standardization and optimization.

🌐 Work Environment

Office Type: The role is classified as Hybrid, requiring 3 days per week in the Medellín office. This suggests a structured office environment designed to foster collaboration, creativity, and team cohesion.

Office Location(s): The primary office location is Medellín, Antioquia, Colombia. This offers a central hub for in-person collaboration, team meetings, and access to office resources.

Workspace Context:

• The workspace is designed to encourage collaboration, with opportunities for direct interaction with colleagues from design, marketing, and development teams.

• Access to essential design tools and technology, including high-performance workstations and software licenses (Figma, Adobe Creative Suite), is expected.

• The environment likely supports a blend of focused individual work (e.g., designing, system building) and dynamic team-based brainstorming sessions.

Work Schedule: The standard work schedule is approximately 40 hours per week. The hybrid model allows for flexibility in balancing in-office collaboration with remote work, accommodating efficient workflow management and personal scheduling needs.

📝 Enhancement Note: The hybrid nature of the role implies a need for strong self-management and communication skills to ensure seamless collaboration between in-office and remote days, a common operational consideration in modern workplaces.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and mandatory portfolio to assess overall fit, experience, and alignment with the required skills.

• Portfolio Presentation/Review: A dedicated session where you will present your portfolio, discussing specific case studies, design processes, and how you've approached brand consistency and system design. Be prepared to elaborate on your Figma expertise and print production knowledge.

• Skills Assessment/Challenge: Potentially a practical design challenge or a discussion around hypothetical scenarios to evaluate problem-solving skills, design thinking, and approach to brand translation or system design.

• Cross-functional Interviews: Meetings with members of the brand, marketing, and development teams to assess collaboration style, communication effectiveness, and ability to integrate design into broader business objectives.

• Final Interview: Likely with a senior leader (e.g., Head of Design, Marketing Director) to discuss cultural fit, strategic thinking, and long-term career aspirations within Sana Commerce.

Portfolio Review Tips:

• Structure for Impact: Organize your portfolio logically, perhaps by project type (e.g., Brand Systems, Digital UI, Marketing Campaigns) or by case study depth.

• Showcase Process, Not Just Polish: For each project, detail your thought process, problem identification, design decisions, iterations, and the final outcome. Highlight your role and contributions.

• Emphasize System Design: Dedicate significant space to your experience with design systems. Showcase component examples, token usage, and the benefits your system brought to past organizations.

• Quantify Results: Wherever possible, include metrics that demonstrate the impact of your designs (e.g., conversion rate improvements, efficiency gains from design systems, brand consistency scores).

• Tailor to the Role: Ensure your portfolio prominently features work that aligns with Sana Commerce's B2B e-commerce context, visual brand execution, and digital/print asset creation.

Challenge Preparation:

• Understand the Brand: Research Sana Commerce's current branding, target audience, and market position.

• Prepare for Design System Questions: Be ready to discuss best practices for design system architecture, maintenance, and adoption.

• Practice Articulating Design Decisions: Prepare clear, concise explanations for your design choices, focusing on strategy, user needs, and brand alignment.

• Figma Mastery: Be prepared to discuss advanced Figma features and workflows.

📝 Enhancement Note: The emphasis on portfolio presentation and potential design challenges highlights the operational requirement for this role. Candidates must demonstrate not just creative talent but also their ability to systematically apply design principles and manage design assets effectively.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expected to be the primary tool for UI design, prototyping, and design system management. Expertise in its advanced features (components, variants, auto-layout, variables/tokens, collaboration) is critical.

• Adobe Photoshop: Essential for image editing, manipulation, and asset creation.

• Adobe Illustrator: Required for vector graphics, logos, icons, and detailed illustrations.

• Adobe InDesign: Necessary for creating print materials, brochures, reports, and other layout-heavy collateral.

Analytics & Reporting:

CRM & Automation:

Bonus Skills:

• After Effects: For motion graphics, animations, and dynamic digital assets.

• Photography Basics: For understanding image creation and editing requirements for collateral.

• 3D Tools (e.g., Blender/Spline): For potential future use in creating more advanced visual assets or interactive elements.

📝 Enhancement Note: The explicit mention of core tools and bonus skills provides a clear technical roadmap for candidates. The emphasis on Figma and its ecosystem highlights the operational need for standardized design tooling and systems.

👥 Team Culture & Values

Operations Values:

• Champions of Our League: This value translates to a commitment to delivering lasting success through high-quality design and a focus on long-term value, balancing quick wins with strategic brand building. Operations professionals are expected to contribute daily by improving processes and outcomes.

• Supercharge Our Customers: Designs should aim to empower customers by providing clear, efficient, and visually appealing interfaces and materials that support their B2B commerce success.

• Determined to Grow: A culture of continuous learning and improvement is paramount. Designers are encouraged to embrace challenges, seek feedback, and adapt to new design trends and technologies, driving operational excellence through personal development.

• Bold Together: Collaboration is key. This value emphasizes teamwork across diverse teams and time zones, encouraging designers to challenge the status quo, support colleagues, and achieve collective goals through effective communication and shared effort.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work seamlessly with brand, marketing, and development teams, fostering a collaborative environment where design is integrated into all stages of product and campaign development.

• Process Review Culture: An open feedback loop is encouraged, where designs and processes are regularly reviewed to identify areas for improvement and ensure alignment with business objectives.

• Knowledge Sharing: A culture of sharing best practices, design insights, and learnings from projects is likely fostered, contributing to the collective growth of the design function and overall operational efficiency.

📝 Enhancement Note: The "Operations Values" are directly tied to how individuals contribute to the company's success through their work processes and mindset, emphasizing efficiency, continuous improvement, and collaborative execution – all core to operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency Across Diverse Touchpoints: Ensuring a unified visual identity across digital marketing, website UI, print collateral, and future brand initiatives requires rigorous system management and communication.

• Balancing Creative Vision with Technical Constraints: Translating innovative design concepts into implementable solutions for web developers and print vendors while adhering to budgets and timelines.

• Scaling the Design System: As Sana Commerce grows, evolving and scaling the Figma design system to accommodate new features, products, and evolving brand needs will be an ongoing challenge.

• Staying Ahead of Design Trends: Continuously adapting to new design software capabilities, UI/UX best practices, and visual trends in the competitive B2B SaaS landscape.

Learning & Development Opportunities:

• Design System Mastery: Deepen expertise in the operational aspects of design systems, becoming a key resource for governance, maintenance, and expansion.

• Cross-functional Skill Enhancement: Gain a more profound understanding of marketing strategy, product development, and sales enablement through close collaboration, enhancing the ability to create more impactful designs.

• Industry Conferences and Certifications: Opportunities to attend design-focused events or pursue certifications in advanced design tools or methodologies to stay current and expand skill sets.

• Mentorship and Leadership Development: Potential to mentor junior designers, lead design initiatives, and develop leadership skills within the design team.

📝 Enhancement Note: The challenges and growth opportunities are framed around the operational aspects of design – system scalability, cross-functional integration, and continuous process improvement – aligning with the core tenets of revenue and sales operations roles.

💡 Interview Preparation

Strategy Questions:

• "How would you approach translating Sana Commerce's current brand strategy into a cohesive visual system for our website and marketing materials?" (Focus on process, system thinking, and brand alignment.)

• "Describe a time you built or significantly contributed to a design system. What were the key components, how did you manage its evolution, and what challenges did you overcome?" (Highlight system architecture, maintenance, and operational impact.)

Company & Culture Questions:

• "Based on our company values (Champions of Our League, Supercharge Our Customers, Determined to Grow, Bold Together), how do you see yourself contributing to our culture as a Visual Designer?" (Connect personal work style and values to Sana Commerce's ethos.)

• "How do you approach collaboration with developers and marketing teams? Can you provide an example of a successful cross-functional project?" (Showcase communication and integration skills critical for operations.)

Portfolio Presentation Strategy:

• Tell a Story: For each project, walk through the problem, your process, your specific contributions, the tools used, and the measurable outcomes.

• Highlight System Thinking: Clearly articulate your role in designing, building, or maintaining design systems, showcasing components, tokens, and documentation.

• Demonstrate Technical Proficiency: Be ready to discuss your mastery of Figma and other core design tools, including advanced features and workflows.

• Showcase Brand Execution: Emphasize your ability to translate brand strategy into impactful visual designs across various touchpoints, both digital and print.

• Be Prepared for Technical Questions: Anticipate questions about Figma best practices, design system architecture, and print production specifications.

📝 Enhancement Note: The interview questions are designed to probe the candidate's operational mindset, their ability to manage design systems systematically, and their collaborative approach, mirroring the skill sets required in operations roles.

📌 Application Steps

To apply for this Medior/Senior UX/UI Visual Designer position:

• Submit your application through the provided link on SmartRecruiters.

• Portfolio Customization: Ensure your portfolio is up-to-date, well-organized, and prominently features your strongest work in UI design, visual branding, and design system development. Tailor the presentation to highlight examples relevant to B2B e-commerce and SaaS environments.

• Resume Optimization: Update your resume to clearly articulate your 5-8+ years of experience, emphasizing your expertise in Figma, Adobe Creative Suite, design systems, and cross-functional collaboration. Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, system thinking, and how you've driven brand consistency and operational efficiency through design. Prepare to discuss specific case studies that showcase your problem-solving skills.

• Company Research: Familiarize yourself with Sana Commerce's products, target market, and company values. Understand how their brand is currently represented and identify areas where your design expertise can add value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.