Marketing Graphic Designer

📍 Job Overview

Job Title: Marketing Graphic Designer

Company: 7-Eleven

Location: Surrey, BC, Canada

Job Type: Full-time

Category: Marketing / Creative Operations

Date Posted: 2026-09-10

Experience Level: Mid-Level (4+ years)

Remote Status: Hybrid (with potential for fully remote)

🚀 Role Summary

• Design and execute visually compelling marketing collateral across print, digital, and in-store channels to drive retail sales and enhance brand engagement.

• Collaborate cross-functionally with marketing, brand, digital, and e-commerce teams to bring integrated campaigns to life.

• Maintain and evolve brand consistency through strategic application of visual systems, typography, and layout frameworks.

• Manage the Digital Asset Management (DAM) library, ensuring efficient organization and accessibility of creative assets.

• Adapt creative concepts for diverse audiences and touchpoints, with a focus on engaging Gen Z & Alpha demographics.

📝 Enhancement Note: While the title is "Marketing Graphic Designer," the responsibilities described, such as managing DAM, collaborating with integrated marketing teams, and focusing on retail sales growth, indicate a role deeply embedded within marketing operations, requiring a strong understanding of GTM strategies and brand execution within a retail context.

📈 Primary Responsibilities

• Develop and produce on-brand graphic art and visual assets for a wide array of marketing materials, including in-store signage, product packaging, merchandising displays, direct mail, email campaigns, brochures, digital advertisements, app and web assets, social media content, and motion/video graphics.

• Inject elements of "Fun" and highly engaging content into brand communications to foster emotional connections with target audiences.

• Collaborate closely with Brand, Store Experience, Digital, E-Commerce, Social Media, Loyalty, and Integrated Marketing teams to ensure cohesive campaign execution across all customer touchpoints.

• Support packaging and in-store program rollouts by adapting creative assets to various SKUs, formats, and regional specifications.

• Contribute to the continuous evolution of the 7-Eleven brand by refining templates, visual systems, iconography, typography, and layout frameworks.

• Organize, update, and maintain the Digital Asset Management (DAM) library, ensuring assets are correctly filed and easily retrievable for various teams.

• Manage multiple concurrent projects effectively, prioritizing tasks and meeting deadlines in a fast-paced retail environment.

• Consult with internal stakeholders to understand project objectives, gather requirements, provide creative recommendations, and ensure strategic alignment of all design solutions.

• Support photoshoots, image sourcing, retouching, and adaptation of photography and visual content as required.

• Ensure all creative output adheres to 7-Eleven brand standards, maintaining consistency while exploring innovative approaches within established guidelines.

• Participate actively in creative reviews, providing and receiving constructive feedback to foster continuous improvement in the quality of work produced by the team.

• Stay abreast of emerging technologies, design trends, retail marketing best practices, and the competitive landscape to consistently elevate the creative output.

📝 Enhancement Note: The emphasis on adapting creative for multiple SKUs, formats, and regional needs, alongside managing DAM and collaborating with diverse marketing functions, suggests a need for meticulous organizational skills and a process-oriented approach to asset management and campaign deployment, characteristic of a marketing operations function.

🎓 Skills & Qualifications

Education: Degree or diploma in Graphic Design, Visual Communication, or a relevant equivalent combination of education and experience.

Experience: Minimum of 4 years of professional design experience, preferably within a retail, Quick Service Restaurant (QSR), Consumer Packaged Goods (CPG), or agency environment.

Required Skills:

• Advanced proficiency in Adobe Creative Cloud suite, including InDesign, Illustrator, Photoshop, After Effects, and Premiere.

• Strong understanding and practical application of typography, color theory, layout principles, and composition.

• Proven ability to translate creative visions into tangible, high-quality design executions.

• Demonstrated passion and experience in crafting creative designs that forge emotional connections with target audiences.

• Expertise in producing accurate production-ready art files for both print and digital media, ensuring correct specifications, file setup, accessibility considerations, and rigorous quality control.

• Excellent organizational skills with the ability to manage multiple concurrent projects, prioritize effectively, and meet deadlines in a fast-paced, evolving retail environment.

• Strong communication and interpersonal skills, with the capacity to clearly articulate design rationale and collaborate effectively with cross-functional teams.

• Demonstrated ability to build and maintain positive working relationships and contribute to a team-first creative culture.

• Experience in adapting creative assets across multiple channels, including store, digital, social, email, packaging, and campaign materials. Preferred Skills:

• Experience in motion graphics and video editing.

• Familiarity with project management tools such as Adobe Workfront or similar platforms.

• Familiarity with digital asset management (DAM) tools.

• Solid working knowledge of Microsoft Office Suite.

• Ability to work with external agency partners to translate concepts into owned-channel formats.

📝 Enhancement Note: The requirement for 4+ years of experience, proficiency in advanced Adobe Creative Cloud tools, and the ability to manage multiple concurrent projects points towards a mid-level designer capable of independent work and contributing to strategic creative execution, aligning with a role that has operational responsibilities in asset delivery.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio showcasing expertise and skills across both print and digital media, with a particular emphasis on in-store signage and digital advertisements.

• Demonstrations of creative execution that translate strategic briefs into visually compelling and effective designs.

• Examples of how you've created emotional connections with audiences through design.

• Evidence of understanding and application of typography, color, layout, and composition principles.

• Case studies or examples illustrating the production of accurate, production-ready art files for both print and digital, highlighting quality control and specification adherence. Process Documentation:

• Examples of workflow processes for managing multiple concurrent projects, demonstrating prioritization and deadline management in a fast-paced environment.

• Documentation or case studies showing how you've collaborated with cross-functional teams (e.g., Marketing, Brand, Digital) to bring campaigns or initiatives to life.

• Evidence of contributing to brand evolution through refinement of templates, visual systems, iconography, or layout frameworks.

• Examples of managing or organizing digital assets, demonstrating understanding of Digital Asset Management (DAM) principles.

• Showcase of adapting creative assets across multiple channels (store, digital, social, email, packaging, campaign assets), highlighting flexibility and channel-specific considerations.

📝 Enhancement Note: The emphasis on a portfolio demonstrating practical application across various channels, including print and digital, and the specific mention of in-store signage and digital ads, suggests the hiring team will be looking for evidence of end-to-end campaign asset creation and deployment, which is a key function within marketing operations.

💵 Compensation & Benefits

Salary Range: $61,381 - $75,026 CAD annually

Hourly Equivalent: Approximately $31.48 - $38.48 CAD per hour (based on a 40-hour work week).

Benefits:

• Comprehensive benefits package for Canadian employees (details available via provided link).

• Potential for bonus, commission, or long-term incentive compensation, at the Company's sole discretion.

• Opportunities for professional development and skill enhancement.

• Access to a collaborative and dynamic work environment.

• Potential for flexible work arrangements, including hybrid and fully remote options for the right candidate.

Working Hours: Standard 40 hours per week, with potential for flexibility depending on project needs and work arrangement.

📝 Enhancement Note: The salary range provided is specific to Canada. The note about compensation being at the Company's sole discretion is standard for roles with variable compensation components. The hourly equivalent is calculated for context and to align with potential local regulations or candidate expectations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Convenience Retail / QSR (Quick Service Restaurant)

Company Size: Global leader with over 86,000 locations worldwide, indicating a large, established organization with extensive operational reach.

Founded: 7-Eleven was founded in 1927, signifying a long history of innovation and adaptation in the retail sector.

Team Structure:

• The role reports to the Creative Services Manager, indicating a structured creative department.

• Close collaboration is expected with various Marketing teams, including Brand, Store Experience, Digital, E-Commerce, Social Media, Loyalty, and Integrated Marketing.

• Cross-functional collaboration extends throughout the organization, suggesting a matrixed environment where influence and communication are key. Methodology:

• Focus on transforming briefs into eye-catching, on-brand designs across print, digital, in-store communications, campaigns, and packaging.

• Emphasis on creating culturally-relevant content that engages multiple audiences, particularly Gen Z & Alpha.

• Goal-oriented approach focused on driving store traffic, brand love, and retail sales growth.

• Commitment to maintaining brand consistency while pushing innovation within established guidelines.

• Collaborative feedback loops for continuous improvement of creative output.

Company Website: [7-Eleven Canada Website - Assumed based on context, actual URL not provided]

📝 Enhancement Note: The company's extensive global footprint and long history suggest a culture that values both established processes and continuous innovation. The focus on specific demographics (Gen Z & Alpha) and driving retail sales highlights a data-informed, results-oriented approach to marketing and creative operations.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Graphic Designer. This role is hands-on, requiring strong execution skills and the ability to manage multiple projects independently. It serves as a critical link between creative concept and final asset delivery, a key function in marketing operations.

Reporting Structure: Reports to the Creative Services Manager. This implies a clear hierarchy within the creative team, with opportunities to learn from a manager and potentially mentor junior designers in the future.

Operations Impact: The Graphic Designer's work directly impacts brand perception, customer engagement, and ultimately, retail sales. By creating compelling visuals for campaigns, in-store promotions, and digital platforms, this role contributes significantly to the GTM strategy and the overall customer experience.

Growth Opportunities:

• Operations Skill Advancement: Potential to deepen expertise in specific design areas (e.g., motion graphics, packaging design) or gain experience managing larger, more complex campaigns.

• Cross-Functional Exposure: Opportunity to learn about different facets of marketing and business operations through close collaboration with digital, e-commerce, loyalty, and brand teams.

• Brand Evolution Contribution: Chance to play a role in shaping the future visual identity of a globally recognized brand.

• Potential for Leadership: With demonstrated success and expanded responsibilities, opportunities for growth into senior design roles or specialized creative operations management could emerge.

📝 Enhancement Note: The role is positioned as a key executor within the marketing operations function, providing a solid foundation for understanding campaign lifecycle management and brand execution. Growth opportunities are tied to both design specialization and broader operational understanding.

🌐 Work Environment

Office Type: Hybrid work model for candidates based in Surrey, BC. Fully remote arrangements may be considered for the right candidate, indicating flexibility and a focus on results over strict location requirements.

Office Location(s): Primary office location is Surrey, BC, Canada. Other potential locations derived from locations_alt_raw include various provinces across Canada, suggesting a national scope for the role's impact or potential hiring flexibility.

Workspace Context:

• Collaborative environment with close interaction with marketing teams and internal stakeholders.

• Access to industry-standard design software and tools (Adobe Creative Cloud).

• Potential exposure to project management and DAM systems, enhancing operational workflow understanding.

• A fast-paced retail environment that demands adaptability and efficiency.

Work Schedule: Standard 40-hour work week, with adaptability expected for project timelines and deadlines. The hybrid model allows for a balance between in-office collaboration and remote work flexibility.

📝 Enhancement Note: The hybrid/remote flexibility is a significant factor for candidates seeking work-life balance, while the "fast-paced retail environment" implies a need for resilience and efficient workflow management, typical of operational roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of resume and portfolio to assess foundational skills and experience.

• Creative Assessment: A portfolio review will be crucial, where candidates will be expected to present their work, discuss their design rationale, and demonstrate their understanding of brand consistency and audience engagement.

• Skills-Based Interview: Discussions will likely focus on technical proficiency with Adobe Creative Cloud, experience with specific design types (print, digital, packaging), and ability to manage projects.

• Cross-functional Collaboration Interview: Candidates may be asked about their experience working with marketing teams, managing feedback, and contributing to integrated campaigns.

• Cultural Fit Interview: Assessment of ability to thrive in a fast-paced retail environment, contribute to a team-first culture, and demonstrate passion for the 7-Eleven brand.

Portfolio Review Tips:

• Curate Strategically: Showcase a range of projects that highlight your versatility across print, digital, and in-store applications. Prioritize work relevant to retail marketing and consumer engagement.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges faced, your creative process, the solutions implemented, and the measurable impact (if available).

• Highlight Key Skills: Ensure your portfolio visually demonstrates your expertise in typography, layout, color theory, and proficiency with Adobe Creative Cloud tools.

• Showcase Brand Adaptability: Include examples of how you've maintained brand consistency while also pushing creative boundaries.

• Prepare for Specifics: Be ready to discuss your experience with in-store signage, digital ads, packaging design, and any motion graphics or video editing work.

Challenge Preparation:

• Hypothetical Design Challenge: Be prepared for a potential design exercise where you might be asked to create a concept for a specific 7-Eleven promotion or adapt existing creative for a new channel.

• Process Questions: Anticipate questions about your workflow for managing projects, handling feedback, and ensuring quality control for production-ready files.

• Brand Immersion: Familiarize yourself with current 7-Eleven Canada marketing campaigns, in-store presence, and target audience. Understand their brand voice and visual identity.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenges indicates a strong focus on practical skills and the ability to execute within brand guidelines, a critical aspect for marketing operations roles responsible for campaign asset delivery.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud Suite: InDesign, Illustrator, Photoshop (essential).

• Adobe After Effects & Premiere: Highly desirable for motion graphics and video editing.

• Microsoft Office Suite: Solid working knowledge required for general business tasks.

Analytics & Reporting:

• While not explicitly listed as a requirement for the designer, understanding how design impacts metrics is beneficial. Familiarity with tools that report on digital ad performance or campaign engagement would be advantageous. CRM & Automation:

• Digital Asset Management (DAM) Tools: Familiarity is preferred; essential for organizing and distributing creative assets.

• Project Management Tools: Familiarity with Adobe Workfront or similar is an asset, indicating a need for organized workflow and task management.

📝 Enhancement Note: The specific mention of Adobe Creative Cloud, including After Effects and Premiere, highlights the technical requirements. The preference for project management and DAM tools points towards the operational aspects of managing creative workflows and assets within the marketing department.

👥 Team Culture & Values

Operations Values:

• "Activate Awesome": This company slogan suggests a culture that encourages proactive engagement, enthusiasm, and a drive to exceed expectations. For a designer, this translates to bringing energy and creativity to projects.

• Customer Obsession: A core value emphasized in the description, meaning designs should be created with the end consumer in mind, aiming to drive engagement and satisfaction.

• Innovation & Evolution: The company seeks to revolutionize convenience and is looking for designers who can help shape the "creative future," implying a value placed on fresh ideas and pushing boundaries.

• Collaboration & Teamwork: The role emphasizes working closely with multiple teams and contributing to a "team-first creative culture," highlighting the importance of effective communication and mutual support.

• Brand Consistency with Innovation: A balance between adhering to established brand standards and exploring new creative avenues is valued.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with diverse teams across marketing, digital, and brand, requiring strong communication and relationship-building skills.

• Feedback-Driven Improvement: The culture encourages participating in creative reviews, providing and receiving constructive feedback to enhance work quality.

• Proactive Communication: Given the fast-paced retail environment, clear and timely communication is essential for managing projects and stakeholder expectations.

📝 Enhancement Note: The company values align with a proactive, collaborative, and customer-centric approach, which are crucial for individuals in operational roles who need to execute effectively and integrate with broader business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: A common challenge in established brands; finding ways to keep creative fresh while adhering to strict brand guidelines requires strategic thinking and design acumen.

• Fast-Paced Retail Environment: Meeting tight deadlines and managing multiple projects simultaneously in a dynamic retail landscape requires strong time management and organizational skills.

• Engaging Diverse Audiences: Creating content that resonates with various demographics, especially Gen Z & Alpha, while maintaining a unified brand message.

• Adapting to Evolving Channels: Staying current with new digital platforms, social media trends, and in-store technologies to ensure creative remains relevant and effective.

Learning & Development Opportunities:

• Skill Specialization: Opportunity to deepen expertise in motion graphics, video editing, or packaging design through project exposure.

• Cross-Departmental Understanding: Gaining insights into broader marketing strategies, e-commerce operations, and brand management through collaboration.

• Brand Stewardship: Contributing to the evolution of a globally recognized brand, offering a unique growth path in brand development.

• Operational Process Improvement: Learning to optimize workflows for asset creation, management, and deployment within a large organization.

📝 Enhancement Note: The challenges highlight the need for adaptability and problem-solving skills, while the growth opportunities point towards developing both specialized creative skills and a broader understanding of marketing operations within a retail context.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance strict brand guidelines with a desire to create something innovative. How did you approach it?" (Focus on your process, problem-solving, and ability to deliver within constraints.)

• "How do you approach creating engaging content for specific demographics like Gen Z or Alpha?" (Prepare examples and discuss your understanding of audience segmentation.)

• "Walk us through your process for managing multiple design projects with competing deadlines." (Emphasize your organizational skills, prioritization methods, and communication strategies.)

• "How do you ensure your digital assets are optimized for various platforms (e.g., social media, web, app)?" (Discuss technical considerations and best practices for different channels.) Company & Culture Questions:

• "What excites you about the 7-Eleven brand and its potential for creative expression?" (Research current campaigns and show genuine interest.)

• "How do you contribute to a positive and collaborative team environment?" (Provide examples of teamwork and constructive feedback.)

• "Describe your experience working within a hybrid or remote work model. What are the keys to success?" (Highlight your self-discipline, communication, and ability to stay connected.)

• "How do you stay current with design trends and retail marketing best practices?" (Mention specific resources, publications, or learning methods.) Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio logically, perhaps by project type or by highlighting key skills.

• Tell the Story: For each selected piece, clearly articulate the brief, your role, the creative process, challenges, solutions, and any measurable results. Use the STAR method (Situation, Task, Action, Result) if applicable.

• Highlight Technical Proficiency: Be ready to discuss your use of Adobe Creative Cloud tools and explain specific technical decisions.

• Demonstrate Brand Understanding: Show how your work aligns with brand standards while also demonstrating creativity.

• Focus on Impact: If possible, quantify the impact of your designs (e.g., increased engagement, sales lift). If not, discuss the intended impact and strategic thinking behind the design.

📝 Enhancement Note: Preparing for these types of questions will help candidates demonstrate not only their design skills but also their strategic thinking, operational efficiency, and cultural fit, crucial for a role that bridges creative execution and marketing operations.

📌 Application Steps

To apply for this Marketing Graphic Designer position:

• Submit your application through the provided link on the 7-Eleven Careers portal.

• Portfolio Customization: Tailor your portfolio to highlight your strongest work in retail marketing, in-store signage, digital ads, and packaging design. Include case studies that demonstrate your process from brief to execution.

• Resume Optimization: Ensure your resume clearly outlines your 4+ years of experience, proficiency in Adobe Creative Cloud, and any experience with DAM or project management tools. Quantify achievements where possible.

• Prepare for Presentation: Practice walking through your portfolio, articulating your design rationale, and discussing your experience with cross-functional collaboration and project management.

• Company Research: Familiarize yourself with 7-Eleven Canada's current marketing initiatives, brand voice, and target audience. Understand their commitment to "activating awesome" and their innovative approach to convenience retail.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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