Marketing Designer (SaaS focus) (f/m/d)

📍 Job Overview

Job Title: Marketing Designer (SaaS focus) (f/m/d)

Company: TrustYou

Location: Cluj-Napoca, Romania

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: June 10, 2026

Experience Level: Junior to Mid-Level (1-3+ years)

Remote Status: Remote-First (with option for on-site in Cluj-Napoca)

🚀 Role Summary

• Drive conversion optimization through the design of critical web pages, templates, and sales enablement materials for a B2B SaaS product.

• Spearhead short-form video production, including storyboarding and editing, to enhance marketing campaigns and customer engagement.

• Champion the refinement and expansion of the TrustYou brand system within Figma, focusing on component libraries and design tokens for consistent global application.

• Actively integrate and leverage AI design tools (e.g., Claude, Gemini, Midjourney) to automate routine tasks, thereby increasing design velocity and enabling focus on strategic and creative initiatives.

• Collaborate closely with the Head of Marketing, Technical SEO, and Web Marketers to support new website launches and ongoing digital marketing efforts.

📝 Enhancement Note: This role is positioned as a junior-to-mid level opportunity with a strong emphasis on "trajectory, systems thinking, and AI fluency." This suggests the company is prioritizing candidates with high potential, a methodical approach to design, and a proactive stance on adopting new technologies, rather than extensive agency experience. The focus on conversion design and BOFU (Bottom of Funnel) materials indicates a direct link to revenue generation and sales support.

📈 Primary Responsibilities

• Design and develop conversion-critical web pages and templates, including BOFU sales pages, pricing structures, and demo flows, with a measurable impact on conversion rates.

• Create and produce a range of sales enablement materials such as battle cards, one-pagers, decks, and pitch materials that effectively translate messaging into compelling visual hierarchies.

• Lead the end-to-end production of short-form video content for marketing, encompassing storyboarding, editing, and creative direction to support various campaign objectives.

• Maintain, extend, and evolve the TrustYou brand system in Figma, meticulously managing component libraries, design tokens, and reusable templates to ensure brand consistency across all touchpoints.

• Proactively utilize AI design tools (Claude, Gemini, Midjourney, etc.) to automate repetitive design tasks, such as image generation, asset creation, and initial concept development, thereby enhancing efficiency and creative output.

• Support the outbound marketing team by designing creatives for paid advertising campaigns and outbound outreach efforts.

• Develop and manage collateral for EMEA events, including banners, booth materials, and event-specific one-pagers, ensuring alignment with brand guidelines and event objectives.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design thinking and hands-on execution. The emphasis on "measurable conversion wins" and "sales enablement" directly ties the designer's output to tangible business outcomes, a key characteristic of roles within a GTM (Go-To-Market) or Revenue Operations context. The requirement to support EMEA events suggests a need for adaptability and potentially some project management of design assets for specific initiatives.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Digital Media, UX/UI Design, or a related field is highly recommended. Emphasis will be placed on demonstrable skills and practical experience over formal education.

Experience: 1-3+ years of dedicated experience in B2B SaaS design, with a proven understanding of the industry's aesthetic vocabulary (clean, conversion-driven, data-credible) rather than consumer-product styling.

Required Skills:

• Figma Proficiency: Strong, hands-on fluency in Figma, including advanced use of component libraries, design tokens, and applying systems thinking principles.

• UX & Conversion Design: Demonstrated experience in designing landing pages, BOFU sales pages, pricing pages, and demo flows, with a track record of achieving measurable conversion improvements.

• Sales Enablement Design: Ability to translate complex messaging and value propositions into clear, visually impactful sales collateral.

• Short-Form Video Production: Proficient in video editing software (e.g., Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro) and experienced in storyboarding and producing engaging short-form video content.

• AI Design Tool Fluency: Active and non-negotiable proficiency with AI design tools like Claude, Gemini, and Midjourney, integrated into daily workflows for task automation and creative enhancement.

• Brand System Management: Experience in maintaining and extending design systems, ensuring consistency and scalability.

• English Communication: Excellent written and verbal communication skills in English.

Preferred Skills:

• Motion Graphics/Animation: Basic proficiency in After Effects or Lottie for creating animated elements and micro-interactions.

• Print & Event Collateral: Experience designing for print materials and event-specific assets.

• Hospitality Industry Exposure: Familiarity with the hospitality sector, which may provide context for TrustYou's customer base.

📝 Enhancement Note: The explicit requirement for AI design tool fluency is a significant differentiator. Candidates should be prepared to discuss specific AI tools they use, how they integrate them into their workflow, and the impact on their design process and output. The "systems thinker" and "ships fast iterations" attributes point towards a lean, agile design approach often found in fast-growing SaaS companies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• B2B SaaS Focus: Showcase projects specifically within the B2B SaaS landscape, demonstrating an understanding of its unique design principles and conversion goals.

• Conversion Wins: Include case studies or examples that clearly articulate measurable improvements in conversion rates, user engagement, or sales cycle acceleration directly attributable to your design work.

• Systematic Design: Highlight examples of building and utilizing component libraries, design tokens, and reusable templates within Figma, emphasizing scalability and efficiency.

• AI Integration: Demonstrate how AI tools were incorporated into your design process, showcasing automation of tasks and creative problem-solving.

• Sales Enablement Examples: Present a selection of sales enablement materials designed to support B2B sales efforts.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your process for taking a design from concept to execution, including how you gather requirements, iterate based on feedback, and ensure alignment with business objectives.

• Implementation & Automation: Detail how you leverage tools and systems (including AI) to implement designs efficiently and automate repetitive tasks.

• Measurement & Analysis: Outline how you track the performance of your designs, particularly in areas of conversion and engagement, and how you use data to inform future design iterations.

📝 Enhancement Note: The portfolio requirements strongly emphasize a results-oriented approach. Candidates should prepare to articulate the "why" behind their design decisions and quantify the impact of their work using metrics. The inclusion of AI integration as a portfolio element is crucial for this role.

💵 Compensation & Benefits

Salary Range: Given the junior-to-mid level experience (1-3+ years), location (Cluj-Napoca, Romania), and the focus on specialized skills like AI design integration, a competitive salary range for a Marketing Designer in this region would typically fall between €20,000 - €35,000 annually. This estimate is based on industry benchmarks for similar roles in Eastern European tech hubs, factoring in the demand for SaaS and AI-proficient designers.

Benefits:

• Global & Diverse Team: Opportunity to work within a collaborative, multicultural, and inclusive international environment.

• Flexibility: Flexible working hours to support a healthy work-life balance, allowing for personalized scheduling.

• Remote-First Environment: A culture and infrastructure designed to support remote work effectively, offering location independence.

• Career Development: Access to ongoing professional growth opportunities, including training programs and personalized coaching.

• Learning Time: Six dedicated paid days per year specifically for learning and professional development, encouraging continuous skill enhancement.

• Culture & Social: Regular team events (both virtual and in-person) to foster connection and team cohesion, plus location-based social benefits.

Working Hours: The standard working hours are approximately 40 hours per week. The company offers flexibility in scheduling these hours to accommodate different time zones and personal preferences, aligning with a remote-first culture.

📝 Enhancement Note: The salary estimate is based on publicly available data for similar roles in Romania and the broader Eastern European tech market, adjusted for the specific skill set (SaaS, AI fluency, conversion design). The benefits package emphasizes professional growth and work-life balance, which are attractive to operations and creative professionals seeking long-term career development.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the B2B SaaS sector, specifically focusing on guest feedback and reputation management solutions for the hospitality industry. This context means the design work will directly support sales and marketing efforts aimed at hotels, travel agencies, and other hospitality businesses.

Company Size: TrustYou is a medium-sized company (exact employee count not provided, but likely between 50-250 employees based on typical SaaS growth stages). This size often allows for a balance between structured processes and agile decision-making, with opportunities for individual impact.

Founded: TrustYou was founded in 2008. This history suggests a company with established market presence and experience, likely having navigated various market shifts and technological advancements, which can influence its operational maturity and embrace of new tools like AI.

Team Structure:

• The Marketing team is likely structured to cover various facets of GTM strategy, including digital marketing, content, product marketing, and creative operations.

• This role reports directly to the Head of Marketing, indicating a senior point of contact for strategic direction and performance feedback.

• Close partnerships are expected with the Technical SEO + Web Marketer, suggesting a collaborative approach to website development, optimization, and content integration. Methodology:

• Data-Driven Design: The emphasis on "conversion design," "measurable wins," and "data-credible" aesthetics points to a methodology that relies on data analytics to inform and validate design decisions.

• Systems Thinking: The requirement for building "reusable kits" and maintaining brand systems implies a structured approach to design that prioritizes consistency, scalability, and efficiency.

• Agile Iteration: The preference for "fast iterations" and "5 x 80% versions" over a single perfect one highlights an agile development methodology, common in SaaS environments, where rapid deployment and learning are valued.

Company Website: https://trustyou.com

📝 Enhancement Note: The company's focus on hospitality and its history in the SaaS space suggest a need for designers who can understand specific industry pain points and translate them into visually compelling solutions that drive business outcomes. The emphasis on AI integration is a forward-looking aspect of their culture.

📈 Career & Growth Analysis

Operations Career Level: This is a Junior-to-Mid Level Marketing Designer role. It offers significant growth potential, moving beyond execution to potentially lead design initiatives, refine design systems further, and take on more strategic responsibilities within the marketing function. The focus on "trajectory" and "systems thinking" suggests a path toward becoming a senior designer or design lead who can manage complex projects and mentor others.

Reporting Structure: Reporting directly to the Head of Marketing provides high visibility and direct access to senior leadership. This structure allows for clear guidance and feedback, facilitating rapid learning and alignment with marketing objectives.

Operations Impact: The role has a direct impact on revenue generation through conversion optimization of key web pages and sales enablement materials. The design output directly supports sales efforts and influences customer acquisition and retention strategies. The integration of AI also positions the role as an innovator within the operations and marketing functions.

Growth Opportunities:

• Design Leadership: Progress to a Senior Marketing Designer or Design Lead role, taking ownership of larger design projects and potentially managing junior designers or freelancers.

• Specialization: Develop deeper expertise in areas such as UX/UI for SaaS, advanced AI-driven design workflows, or motion graphics.

• Cross-Functional Expertise: Gain broader experience in web marketing, technical SEO, and GTM strategies through close collaboration with other marketing and sales teams.

• Process Improvement: Contribute to the evolution of TrustYou's design processes and brand system, becoming a key stakeholder in maintaining brand integrity and operational efficiency.

📝 Enhancement Note: The emphasis on "trajectory" and "systems thinking" strongly suggests that TrustYou is looking for individuals who can grow with the company and take on increasing responsibility. This role is not just about executing tasks but about contributing to the strategic development of the marketing design function.

🌐 Work Environment

Office Type: TrustYou operates on a "Remote-First" model, meaning remote work is the primary mode of operation. While there is an office in Cluj-Napoca, Romania, the company is structured to support and integrate remote employees seamlessly.

Office Location(s): The primary office mentioned is in Cluj-Napoca, Romania. This location serves as a hub for employees who may prefer or be located nearby, but it does not limit the hiring pool to this specific city.

Workspace Context:

• Collaborative Environment: Despite being remote-first, the culture emphasizes collaboration, with regular team events and strong communication channels designed to foster connection among team members, regardless of location.

• Tools & Technology: Employees are expected to be proficient with industry-standard design tools like Figma and have access to AI design tools. The company likely provides necessary software licenses and potentially stipends for home office setup.

• Team Interaction: Opportunities for interaction with the broader marketing and sales teams will occur through virtual meetings, project collaboration platforms, and scheduled team events.

Work Schedule: The company offers flexible working hours, allowing employees to shape their work-life balance. This flexibility is crucial for remote employees, enabling them to manage their time effectively across different time zones and personal commitments, while still ensuring coverage and collaboration within core working periods.

📝 Enhancement Note: The "Remote-First" approach combined with "Flexible Working Hours" indicates a modern, trust-based work environment that values autonomy and results over strict adherence to a traditional 9-to-5 schedule. This is highly appealing for operations professionals who often need to manage complex workflows and deadlines.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess basic qualifications and alignment with the role's core requirements, especially regarding B2B SaaS experience and AI tool usage.

• Skills Assessment/Portfolio Review: A deeper dive into your portfolio, focusing on specific examples of conversion design, sales enablement materials, and brand system work. You may be asked to present key projects and discuss your process, including the role of AI and how you measured success.

• Technical/Creative Challenge: Potentially a design challenge or case study related to a specific marketing or conversion problem TrustYou faces. This will assess your problem-solving skills, design thinking, and ability to apply AI tools under simulated conditions.

• Team/Cultural Fit Interviews: Meetings with the Head of Marketing and potentially other team members to evaluate your communication style, systems thinking approach, collaboration skills, and enthusiasm for AI.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the objective, your role, the process, the tools used (especially AI), and most importantly, the measurable results (e.g., conversion rate uplift, engagement increase, time saved through automation).

• Showcase Systems Thinking: Demonstrate your ability to build and maintain design systems, component libraries, and design tokens in Figma. Explain how these systems contribute to efficiency and consistency.

• Highlight AI Integration: Dedicate a section or specific projects to showcase how you leverage AI tools (Claude, Gemini, Midjourney, etc.) in your workflow. Explain the specific tasks automated and the benefits achieved.

• B2B SaaS Relevance: Ensure your portfolio prominently features B2B SaaS projects, showcasing an understanding of the industry's aesthetic and conversion-focused design needs.

• Conciseness and Clarity: Present your work clearly and concisely. Focus on quality over quantity, selecting your strongest and most relevant projects.

Challenge Preparation:

• Understand TrustYou's Business: Research TrustYou's products, target audience (hospitality industry), and market position. Understand their current website and marketing materials.

• AI Tool Proficiency: Be ready to discuss your experience with AI design tools in detail, including specific prompts, workflows, and outcomes.

• Conversion Optimization Principles: Brush up on key principles of UX and conversion rate optimization (CRO) relevant to SaaS websites and sales funnels.

• Systems Design: Be prepared to discuss how you would approach building or extending a design system for a SaaS product.

📝 Enhancement Note: The interview process is designed to assess not only design skills but also a strategic mindset, problem-solving abilities, and a forward-thinking approach to technology. Candidates must be ready to articulate their value proposition in terms of business impact and technological adaptability.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI/UX, component libraries, design tokens, and brand system management. Advanced proficiency is expected.

• AI Design Tools:

  • Claude / Gemini: For text-based design assistance, content generation, and potentially code snippets.
  • Midjourney / Stable Diffusion / DALL-E: For AI image generation, concept exploration, and asset creation.
  • Other AI Assistants: Be prepared to discuss any other AI tools used for task automation in design.

• Adobe Creative Suite (Premiere Pro / DaVinci Resolve): For video editing and short-form video production. Basic proficiency in After Effects or Lottie for motion graphics is a plus.

Analytics & Reporting:

• While not directly a design tool, understanding how to interpret data from analytics platforms (e.g., Google Analytics, Hotjar, or similar SaaS analytics tools) will be crucial for demonstrating conversion wins. Designers are expected to collaborate with web marketers to understand performance metrics. CRM & Automation:

• Primarily for understanding sales enablement needs and campaign contexts. Familiarity with how design assets are used within CRM systems or marketing automation platforms (e.g., HubSpot, Marketo) is beneficial.

📝 Enhancement Note: The technology stack heavily emphasizes Figma and a broad range of AI design tools. Candidates should be adept at integrating these tools into a cohesive workflow that maximizes efficiency and creative output.

👥 Team Culture & Values

Operations Values:

• Systems Thinking: A commitment to building scalable, consistent, and efficient design systems rather than isolated, one-off pieces. This applies to design assets, brand guidelines, and workflows.

• Data-Driven Decision Making: Valuing measurable outcomes and using data to inform design choices and demonstrate impact, particularly in conversion optimization.

• Agile & Iterative: Embracing a fast-paced environment that prioritizes rapid iteration, learning, and continuous improvement over perfection in isolation.

• AI Fluency & Innovation: Proactively exploring and integrating new AI technologies as collaborators and force multipliers in the design process, demonstrating a forward-thinking mindset.

• Cross-Functional Collaboration: Working seamlessly with marketing, sales, and web development teams to achieve shared GTM objectives.

Collaboration Style:

• Direct & Efficient: Expect a collaborative style that is focused on clear communication and achieving objectives quickly, common in remote-first, fast-paced SaaS companies.

• Feedback-Oriented: Openness to giving and receiving constructive feedback to drive iterative improvements in design and processes.

• Proactive Communication: Regularly sharing progress, insights, and potential challenges to ensure alignment across teams.

• Knowledge Sharing: Encouraging the sharing of best practices, new tool discoveries (especially AI), and creative approaches within the team.

📝 Enhancement Note: The company's values are strongly aligned with modern operational excellence in the SaaS industry: efficiency, data-informed strategy, adaptability, and leveraging technology. Candidates should demonstrate how their personal values and work style align with these principles.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI Automation with Creativity: Effectively leveraging AI for efficiency without sacrificing original creative thought or unique brand expression.

• Measuring Design Impact: Clearly attributing conversion wins and business value to specific design initiatives, especially in a remote setting.

• Maintaining Brand Consistency: Ensuring brand integrity across a wide range of digital and potentially physical assets as the company scales and adopts new tools.

• Adapting to Rapid AI Evolution: Staying current with the fast-paced advancements in AI design tools and integrating them effectively into workflows.

Learning & Development Opportunities:

• AI Design Specialization: Deepen expertise in prompt engineering, AI-powered workflows, and emerging AI design technologies.

• Conversion Rate Optimization (CRO) Mastery: Become a go-to expert for designing high-converting digital assets for SaaS products.

• Brand System Leadership: Grow into a role responsible for the strategic development and governance of TrustYou's brand system.

• Cross-Functional Exposure: Gain a comprehensive understanding of the entire GTM funnel by working closely with sales, marketing, and web teams.

📝 Enhancement Note: The challenges presented are common in innovative tech environments and offer significant opportunities for skill development and career advancement. The company's explicit mention of "trajectory" and "growth" indicates a commitment to supporting employees in overcoming these challenges and seizing growth opportunities.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools to significantly improve your design workflow or the outcome of a project. What was the challenge, your approach, and the result?" (Focus on specific examples with quantifiable impact).

• "How do you approach designing for conversion, particularly for BOFU (Bottom of Funnel) SaaS products? Walk us through your process for a hypothetical pricing page or demo request flow." (Demonstrate understanding of user psychology and conversion metrics).

• "Imagine you need to create a sales enablement deck for a new feature. How would you collaborate with the product marketing or sales team to ensure the design effectively communicates value and drives action?" (Highlight communication and cross-functional collaboration skills). Company & Culture Questions:

• "What interests you about TrustYou's focus on the hospitality industry and our B2B SaaS model?" (Showcase research and genuine interest).

• "Given our remote-first culture and emphasis on AI, how do you see yourself contributing to our team's success and adapting to our way of working?" (Address culture fit, remote work effectiveness, and AI enthusiasm).

• "How do you prioritize your design tasks when working on multiple projects with competing deadlines, especially in a fast-paced environment?" (Demonstrate organizational skills and ability to manage workload). Portfolio Presentation Strategy:

• AI Integration Spotlight: Begin by showcasing a project where AI played a significant role, detailing the specific tools, prompts, and benefits. This immediately addresses a key requirement.

• Conversion Case Studies: Present 2-3 strong examples of conversion-focused designs, clearly outlining the problem, your solution, and the measurable results. Use data visualizations where possible.

• Systems Design Examples: Briefly explain your approach to building and maintaining design systems in Figma, perhaps showing examples of your component libraries and design tokens.

• Concise Storytelling: For each project, tell a clear story: the objective, your role and process, the challenges, the solution, and the impact. Keep it focused and data-driven.

📝 Enhancement Note: Interview preparation should heavily emphasize the candidate's ability to articulate their experience with AI design tools and quantify the business impact of their design work. Demonstrating a systems thinking approach and a collaborative mindset will be critical.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on join.com.

• Portfolio Customization: Tailor your portfolio to highlight B2B SaaS projects, conversion design successes, and especially your practical experience and integration of AI design tools (Claude, Gemini, Midjourney, etc.). Showcase your Figma proficiency with component libraries and design tokens.

• Resume Optimization: Ensure your resume clearly states your years of experience in B2B SaaS design and explicitly lists your proficiency with required tools like Figma and AI design software. Quantify achievements where possible (e.g., "increased landing page conversion by X%").

• Prepare Your Narrative: Be ready to discuss your "trajectory," "systems thinking," and "AI fluency" in detail during interviews. Practice presenting your portfolio projects, focusing on the "why," the process, and the measurable impact.

• Company Research: Thoroughly research TrustYou, its market position in hospitality tech, its products, and its stated values. Understand their remote-first culture and commitment to AI integration.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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