Marketing Designer, Growth

📍 Job Overview

Job Title: Marketing Designer, Growth

Company: Skillshare

Location: Brazil

Job Type: FULL_TIME

Category: Marketing Operations / Growth Marketing Design

Date Posted: 2026-07-31

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive growth and engagement through data-informed marketing design across various digital channels.

• Create high-converting visual assets for paid acquisition campaigns, landing pages, and email marketing.

• Collaborate cross-functionally with Growth Marketing, Product Marketing, and Design teams to execute experiments and optimize creative performance.

• Champion brand consistency and visual identity across all marketing touchpoints, ensuring alignment with product design.

• Utilize performance metrics and A/B testing results to continuously refine marketing creative and improve conversion efficiency.

📝 Enhancement Note: This role is explicitly focused on "Growth" and "Marketing Design," indicating a strong emphasis on performance metrics and data-driven creative. The requirement to "iterate with data" and "use performance metrics and experimentation results" positions this as a Growth Marketing Design role, closely aligned with revenue operations and sales enablement through creative optimization.

📈 Primary Responsibilities

• Design and iterate on high-converting landing pages and website elements for paid acquisition campaigns and CRO initiatives.

• Develop compelling visual creative for performance-driven advertising across platforms like Meta, Google Ads, and other acquisition channels.

• Craft engaging email marketing designs and templates to enhance member engagement, retention, and conversion for lifecycle marketing efforts.

• Collaborate with Brand and Creative teams to ensure consistent application of visual identity and brand voice across all marketing collateral.

• Partner with Product and Product Design teams to maintain brand and product consistency in marketing assets, ensuring alignment with user experience and overall design strategy.

• Produce a variety of marketing collateral, including social media posts, campaign-specific assets, and other promotional materials as needed.

• Work closely with marketers, designers, product managers, and engineers to bring marketing campaigns and growth experiments to life.

• Analyze performance metrics and A/B testing outcomes to inform creative decisions and optimize marketing assets for maximum impact.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and analytical application, typical of a growth-focused marketing design role. Emphasis on "high-converting," "performance-driven," and "iterate with data" points to a need for understanding marketing funnel dynamics and conversion rate optimization (CRO) principles within the design process.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design principles, visual communication, and digital marketing is expected.

Experience: 3–5+ years of experience in marketing design, graphic design, or performance creative roles.

Required Skills:

• Proven experience in marketing design, graphic design, or performance creative roles.

• Strong portfolio demonstrating successful marketing work across multiple digital channels, including landing pages, web pages, ads (Meta, Google), social media, and email campaigns.

• Proficiency in Figma for design, prototyping, and collaboration.

• Understanding of how design impacts key marketing performance metrics such as Click-Through Rate (CTR), conversion rate, and acquisition efficiency.

• Demonstrated ability to work effectively in a test-and-learn environment, embracing iteration and experimentation as core workflow components.

• Excellent collaborative skills, with experience working closely with growth marketers, product designers, and engineers.

• Strong attention to detail with a focus on visual craft and execution speed. Preferred Skills:

• Experience in consumer tech, subscription-based platforms, creator economy platforms, or educational products.

• Familiarity with A/B testing methodologies and conversion rate optimization (CRO) principles.

• Understanding of lifecycle marketing strategies and email marketing best practices.

• Experience with brand strategy and maintaining visual identity consistency across diverse marketing touchpoints.

📝 Enhancement Note: The emphasis on a "strong portfolio demonstrating marketing work across multiple channels" and understanding "how design influences marketing performance metrics" are critical for this role. This signals that candidates must not only be visually skilled but also understand the business impact of their creative output, a key trait for growth-oriented operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of marketing design projects across digital channels, including landing pages, ad creative, and email campaigns.

• Demonstrate a clear understanding of how design choices contributed to specific marketing objectives (e.g., increased CTR, higher conversion rates, improved engagement).

• Include case studies or project breakdowns that highlight the design process, iteration, and use of data or A/B testing results to inform creative decisions.

• Highlight experience with Figma as the primary design tool, showcasing complex layouts, interactive elements, or collaborative workflows. Process Documentation:

• Ability to articulate the design process for creating marketing assets, from brief to final execution and iteration.

• Demonstrate familiarity with agile or iterative design methodologies, particularly in a test-and-learn marketing environment.

• Showcase how performance data and experimentation feedback are integrated into the design and optimization workflow.

📝 Enhancement Note: The portfolio is paramount for this role, acting as a direct demonstration of the candidate's ability to execute on the core responsibilities. The "process documentation" aspect emphasizes the need for candidates to not only show the final output but also explain the methodology behind achieving positive results, particularly in relation to data and experimentation.

💵 Compensation & Benefits

Salary Range: Based on Skillshare's typical compensation for remote, mid-level design roles in emerging markets and the specified experience level (3-5 years), a competitive salary range in Brazil would likely fall between R$ 8,000 - R$ 15,000 per month, or an equivalent annual salary of approximately R$ 96,000 - R$ 180,000. This estimate considers the cost of living in Brazil, the demand for specialized marketing design skills, and Skillshare's global compensation philosophy which aims for competitive pay relative to local markets.

Benefits:

• Unlimited Paid Time Off (PTO) policy, encouraging work-life balance and personal well-being.

• Gender-neutral parental leave, supporting employees through significant life events.

• Anniversary sabbaticals, rewarding long-term commitment and providing extended breaks.

• Home office stipends, to help establish a productive and comfortable remote workspace.

• Personal wellness stipends, supporting physical and mental health initiatives.

• Learning stipends, for continuous professional development and skill enhancement.

• Creativity stipends, encouraging personal creative pursuits and inspiration.

Working Hours: The role is full-time, typically aligning with a standard 40-hour work week. While specific hours may be flexible to accommodate remote work across different time zones, core collaboration hours will likely be established for effective teamwork with global teams.

📝 Enhancement Note: Salary estimations are based on interpolating typical mid-level marketing designer salaries in Brazil with Skillshare's known compensation practices for remote roles, aiming for a range that reflects both local market conditions and the value of specialized growth marketing skills. The benefits listed are explicitly stated in the job description and are highly attractive for remote professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Learning / Education Technology (EdTech) / Subscription Services. Skillshare operates in a dynamic sector focused on democratizing creative and entrepreneurial education. This context means a strong emphasis on user growth, retention, and community engagement.

Company Size: Skillshare is a well-established scale-up, likely employing between 200-500 individuals. This size indicates a structured environment with established processes but still offers opportunities for individual impact and cross-functional visibility.

Founded: Skillshare was founded in 2014. This history suggests a mature company with a proven business model and a solid understanding of its market, while still maintaining a growth-oriented mindset.

Team Structure:

• The Marketing Designer will likely be part of a broader Marketing team, which may include specialists in Growth Marketing, Lifecycle Marketing, Content Marketing, and Brand.

• Collaboration will be frequent with Product Marketing, Product Design, and potentially Product Management and Engineering teams.

• The role reports into a Marketing leadership position, possibly a Head of Growth Marketing or Marketing Director. Methodology:

• Data-driven decision-making is a cornerstone, with a focus on metrics and experimentation to guide marketing strategies and creative development.

• Agile and iterative approaches are likely employed, allowing for rapid deployment and testing of marketing campaigns and creative assets.

• Cross-functional collaboration is essential, fostering a team