Marketing Designer for CRM

📍 Job Overview

Job Title: Marketing Designer for CRM

Company: SumUp

Location: Berlin, Germany

Job Type: Full-time

Category: Marketing Operations / CRM Design

Date Posted: 2026-08-04

Experience Level: Mid-Level (2-5 Years)

Remote Status: On-site

🚀 Role Summary

• This role is crucial for establishing and owning the end-to-end design process for CRM communications, impacting millions of small business owners globally.

• You will be instrumental in building and maintaining a robust design infrastructure, including Figma templates, components, and a comprehensive visual asset library.

• This position acts as a strategic, embedded design partner, moving away from a fragmented freelance model to a more cohesive and impactful design function.

• The role requires a proactive approach to design trends and continuous improvement of visual standards within the CRM ecosystem.

📝 Enhancement Note: This role is positioned within the "Engagement organisation" and focuses on "CRM design," indicating a strong connection to Marketing Operations and Customer Relationship Management, with a specific emphasis on visual execution for customer touchpoints. The "Onsit Role" designation and emphasis on building from scratch suggest a significant opportunity for shaping processes and establishing best practices within a growing function.

📈 Primary Responsibilities

• Own the complete design lifecycle for CRM communications, encompassing email, in-app messages, inbox notifications, promotional banners, and campaign landing pages.

• Develop and meticulously maintain CRM templates and components within Figma, ensuring adherence to brand guidelines and creating a navigable visual asset library for broader team use.

• Serve as the primary quality gate for visual assets, ensuring all CRM designs align with SumUp's brand identity before deployment for high-visibility campaigns like newsletters and brand initiatives.

• Foster close collaboration with CRM Content Managers and Strategists, translating creative briefs into compelling visual designs and managing a consistent weekly delivery cadence for multiple ongoing requests.

• Proactively research and propose innovative design improvements, staying abreast of current design trends to enhance SumUp's CRM design language and overall visual standards.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution and strategic infrastructure development. The emphasis on "owning the end-to-end design process" and "building and maintaining CRM templates" points towards a need for strong organizational skills and a systems-thinking approach, common in operations-focused design roles.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Graphic Design, Visual Communication, Marketing Design, or a related field is strongly implied by the role's responsibilities and required skills.

Experience: 2-5 years of demonstrated experience in marketing design, CRM design, or a closely related visual communication role. Proven ability to manage design projects from concept to completion within a fast-paced environment.

Required Skills:

• Proven portfolio showcasing a strong track record in designing marketing collateral across channels such as email, promotional banners, and landing pages.

• Advanced proficiency in Figma, specifically in creating and managing reusable components, interactive templates, and shared design libraries.

• Demonstrated ability to rigorously apply and maintain brand guidelines across diverse formats, with exceptional attention to detail and a commitment to design quality.

• Experience collaborating effectively with cross-functional teams, including content managers and strategists, to translate briefs into impactful visual designs under tight deadlines.

• Aptitude for working in a high-volume production environment, adept at managing multiple concurrent projects and maintaining consistent delivery standards. Preferred Skills:

• Familiarity with design systems principles and their application in large-scale marketing efforts.

• Experience with email marketing platforms and their design constraints.

• Understanding of user experience (UX) principles as they apply to customer communication design.

• Basic knowledge of HTML/CSS for email design considerations.

• Experience in the fintech industry or with similar B2B/SME-focused products.

📝 Enhancement Note: The requirements strongly emphasize practical design skills and collaboration within a marketing operations context. The explicit mention of Figma and "building and maintaining CRM templates" suggests that candidates with experience in creating scalable design assets and systems will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of case studies demonstrating end-to-end design ownership for marketing or communication campaigns (e.g., email series, promotional landing pages, in-app feature announcements).

• Clear examples of how brand guidelines were applied and adapted across different channels, showcasing consistency and attention to detail.

• Demonstrations of Figma proficiency, including examples of component creation, template development, and the use of shared libraries or design systems.

• Evidence of collaboration with non-design stakeholders, illustrating how briefs were interpreted and translated into successful visual outcomes.

• Examples that highlight the ability to manage high-volume design production and meet consistent delivery cycles. Process Documentation:

• Showcase of how you've contributed to or established design processes for recurring marketing communications, such as weekly newsletters or campaign rollouts.

• Examples of how you've organized and managed visual assets for ease of use by marketing or CRM teams.

• Documentation or explanation of how you ensure brand consistency and quality control in a distributed or high-volume design environment.

📝 Enhancement Note: For a role focused on building design infrastructure, the portfolio should not only display creative output but also demonstrate an understanding of process, scalability, and collaboration. Highlighting experience in creating reusable design elements and systems will be key.

💵 Compensation & Benefits

Salary Range: For a mid-level Marketing Designer with 2-5 years of experience in Berlin, Germany, the estimated annual salary range is typically between €45,000 and €60,000. This estimate is based on industry benchmarks for design roles in major German tech hubs and the specified experience level.

Benefits:

• Virtual Stock Option Programme: Opportunity to own a stake in SumUp's future success.

• Annual L&D Budget: €2,000 per year for professional development, including conferences and further education.

• Corporate Pension Scheme: SumUp matches up to 20% of employee contributions.

• Generous Time Off: 28 days of paid leave per year, plus public holidays and special leave days.

• Urban Sports Club Subsidy: Access to a wide range of sports and fitness facilities.

• Kita Placement Assistance: Support for finding childcare.

• Subsidised Office Lunches: Convenient and affordable meal options.

• Break4me Sabbatical: One month of paid sabbatical after three years of service.

• Referral Bonus: Rewards for successfully referring new talent to SumUp.

Working Hours: Standard full-time working hours (approximately 40 hours per week), with an office-first setup. Flexibility is often implied in design roles for meeting project deadlines, but the core hours will be within standard business operations.

📝 Enhancement Note: Salary estimation is based on general market data for Berlin for a mid-level designer role. The extensive benefits package indicates a strong focus on employee well-being and professional growth, which is attractive for long-term career development.

🎯 Team & Company Context

🏢 Company Culture

Industry: FinTech (Financial Technology). SumUp provides financial services and payment solutions for small businesses.

Company Size: Over 3,000 employees globally, indicating a large, established tech company with significant resources and a broad reach.

Founded: SumUp was founded in 2012. This indicates a company with a solid track record, having navigated the startup phase and scaled significantly.

Team Structure:

• The Embedded Marketing team is part of the broader "Engagement organisation," suggesting a focus on customer lifecycle management and retention.

• This specific role is described as an "embedded design partner," implying close integration with CRM Content Managers and Strategists, fostering a collaborative, project-driven environment.

• The move from a "fragmented freelance setup" to a "permanent, embedded design partner" signals a strategic investment in in-house design capabilities and a desire for greater ownership and consistency. Methodology:

• Design Infrastructure Focus: The team is responsible for the "design infrastructure" powering customer communications, emphasizing systematic approaches to design.

• Pace and Scale: Operations within this team are characterized by "working at pace" and "seeing your work reach a global audience," highlighting the need for efficient workflows and scalable design solutions.

• Collaboration & Delivery: The emphasis on "bringing briefs to life" and managing a "consistent weekly delivery cycle" points to agile project management and strong cross-functional teamwork.

Company Website: https://www.sumup.com/

📝 Enhancement Note: SumUp's culture appears to be a blend of startup agility and established corporate structure, common in successful FinTech companies. The emphasis on global reach and empowering small businesses provides a strong mission-driven context for the operations and design teams.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level (2-5 years) specialist within the Marketing/Engagement organization. It offers the opportunity to build and own a critical design function from its early stages, moving beyond execution to strategic infrastructure development.

Reporting Structure: The role is within the Embedded Marketing team, which is part of the Engagement organisation. The specific reporting line would likely be to a Design Lead, Marketing Manager, or Head of Engagement, with close daily collaboration with CRM Content Managers and Strategists.

Operations Impact: The work directly influences how millions of small business owners perceive and interact with SumUp. By ensuring consistent, high-quality visual communication across CRM channels, this role plays a vital part in customer engagement, retention, and brand perception, indirectly impacting revenue through improved customer loyalty and campaign effectiveness.

Growth Opportunities:

• Design Leadership: Opportunity to become a subject matter expert and potential lead for CRM design as the function matures.

• Process & System Building: Hands-on experience in establishing design processes, templates, and libraries from the ground up, a valuable skill for operations-focused design roles.

• Cross-functional Expertise: Deep collaboration with content and strategy teams provides exposure to broader marketing and engagement strategies.

• Industry Specialization: Developing deep expertise in FinTech marketing design and CRM communications.

• Learning & Development: Access to a €2,000 annual L&D budget for specialized training, conferences, or further education in design or marketing operations.

📝 Enhancement Note: This role offers a unique chance to shape a function. Growth will likely come from demonstrating ownership, implementing efficient design systems, and proving the impact of design on engagement metrics, aligning perfectly with operations career progression principles.

🌐 Work Environment

Office Type: Office-first setup in Berlin, Germany. This implies a collaborative, in-person work environment designed to foster teamwork and idea exchange.

Office Location(s): Berlin, Germany. This major European tech hub offers a vibrant ecosystem for professionals.

Workspace Context:

• Collaborative Hub: The office environment is designed for "SumUppers globally on large-scale fintech products," suggesting ample opportunities for cross-functional collaboration and networking.

• Tools & Technology: Access to industry-standard design tools like Figma will be essential, alongside potential internal communication and project management platforms.

• Team Interaction: Close daily interaction with CRM Content Managers, Strategists, and potentially other designers within the broader Engagement organization.

Work Schedule: Full-time, office-based in Berlin. While design roles often require flexibility for deadlines, the emphasis on an office-first setup suggests a structured work week within standard business hours, designed to facilitate real-time collaboration.

📝 Enhancement Note: The "office-first" approach in a global FinTech company like SumUp suggests a structured environment that prioritizes in-person collaboration, essential for building integrated design systems and fostering team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess suitability for the role, focusing on design skills, Figma proficiency, and relevant experience.

• Portfolio Presentation & Discussion: An opportunity to walk through your portfolio, highlighting key projects, your design process, and how you've applied brand guidelines and managed design systems. Be prepared to discuss your role in each project and the outcomes.

• Skills Assessment: Potentially a practical design exercise or a case study focusing on CRM design, brand application, or template creation, simulating real-world tasks.

• Team/Hiring Manager Interview: Discussion about your experience, collaborative approach, problem-solving skills, and cultural fit with the Embedded Marketing team and SumUp's values.

• Final Interview: May involve senior leadership to discuss strategic alignment and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your CRM design, template creation, and brand application skills. Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges you faced, your design process, the solutions you implemented (especially in Figma), and the impact or results (if quantifiable).

• Highlight Figma Expertise: Clearly demonstrate your ability to build and maintain components, templates, and libraries. Screenshots of your Figma files or interactive prototypes can be very effective.

• Showcase Brand Consistency: Include examples that explicitly demonstrate how you've translated and maintained brand guidelines across different CRM touchpoints.

• Demonstrate Collaboration: If possible, include projects where you worked closely with content writers or strategists, highlighting your ability to interpret briefs and manage feedback.

Challenge Preparation:

• Understand SumUp's Brand: Familiarize yourself with SumUp's current branding, website, and existing CRM communications to understand their visual language.

• CRM Design Principles: Refresh your knowledge of best practices for email design, in-app messaging, and responsive banner creation.

• Figma Skills: Be ready to demonstrate your Figma workflow, particularly around component states, auto layout, and library management.

• Process Thinking: Prepare to discuss how you would approach building a design system or template library for CRM, focusing on efficiency and scalability.

📝 Enhancement Note: The emphasis on building a design infrastructure means interviewers will likely assess not just creative output but also the candidate's systematic approach to design, their ability to create scalable assets, and their collaboration skills within a fast-paced marketing operations environment.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is explicitly mentioned as a core requirement and will be the primary tool for design creation, template building, and component management. Advanced proficiency is expected.

• Adobe Creative Suite (Photoshop, Illustrator): While Figma is primary, proficiency in these tools is often beneficial for asset preparation or more complex graphic creation.

Analytics & Reporting:

• While not a primary requirement for the designer, an understanding of how design impacts metrics tracked by CRM and marketing analytics tools (e.g., open rates, click-through rates, conversion rates) is valuable. Familiarity with tools like Google Analytics or internal SumUp analytics platforms could be a plus. CRM & Automation:

• CRM Platforms: Familiarity with how designs are implemented within CRM systems (e.g., Salesforce Marketing Cloud, Braze, Mailchimp, or similar) is advantageous, even if direct use is not required. Understanding their design capabilities and limitations is key.

• Email Service Providers (ESPs): Understanding the technical aspects of email deployment and design rendering across different ESPs.

📝 Enhancement Note: The focus is heavily on Figma. Candidates should be prepared to demonstrate deep expertise in this tool, especially concerning its capabilities for building design systems and scalable templates, which are core to operations efficiency.

👥 Team Culture & Values

**Operations