Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Pixelmatters

Location: Porto, Portugal

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-11

Experience Level: 5-10 Years

Remote Status: Hybrid (Remote as default, Office as an option)

🚀 Role Summary

• Drive brand perception and marketing effectiveness through strategic visual design across digital and print mediums.

• Serve as a key connector between the Design and Marketing teams, ensuring cohesive brand messaging and campaign impact.

• Maintain and evolve the company's visual identity, acting as the Brand Guardian across all internal and external platforms.

• Manage external design vendors and freelancers to ensure high-quality output and brand consistency.

• Leverage a blend of creative skills and analytical thinking to translate complex concepts into compelling visual narratives.

📝 Enhancement Note: While the title is "Marketing Designer," the responsibilities strongly indicate a need for strong "Creative Operations" and "Brand Management" skills, particularly in managing external resources and ensuring brand consistency across diverse marketing initiatives. This role bridges the gap between creative execution and strategic marketing objectives.

📈 Primary Responsibilities

• Design compelling visual assets for marketing campaigns, including digital ads, social media graphics, website content, blog posts, and case studies.

• Develop and produce print materials for events, presentations, job fairs, and branded merchandise.

• Create engaging social media imagery and short-form video content to enhance online presence.

• Define, maintain, and evolve the brand's visual design language, including illustration, iconography, color palettes, and typography guidelines.

• Ensure consistent application of brand identity across all marketing materials and platforms, acting as the primary Brand Guardian.

• Manage relationships and projects with external vendors, agencies, and freelancers, overseeing quality control and timely delivery.

• Collaborate closely with marketing teams to understand campaign objectives and translate them into effective visual strategies.

• Contribute to the strategic development of marketing collateral by providing design insights and recommendations.

• Stay updated on design trends, emerging technologies (including AI tools), and best practices to continuously enhance visual output.

📝 Enhancement Note: The emphasis on managing external communications with vendors and partners, combined with the need to define and maintain brand guidelines, suggests this role involves a significant project management and vendor relations component within a creative operations framework.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Graphic Design, Multimedia Design, Marketing, or a related field is implied by the experience requirements.

Experience: Minimum of 5 years of professional experience as a Marketing Designer, Graphic Designer, Multimedia Designer, or in a closely related role.

Required Skills:

• Proven experience in digital design, print design, and brand identity development.

• Strong visual culture with exceptional attention to detail and a keen eye for composition, hierarchy, color, and typography.

• Ability to translate abstract concepts into clear, impactful visual assets that effectively convey marketing messages.

• Demonstrated skill in articulating design rationale and communicating conceptual ideas to stakeholders.

• Proficiency in developing and maintaining comprehensive brand design language and guidelines.

• Expertise in creating a wide range of marketing collateral for both digital and print applications.

• Adaptability and proficiency with current design tools, including Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Solid knowledge and practical experience in motion design, video editing, and Adobe After Effects.

• Excellent written and spoken English, alongside fluent Portuguese. Preferred Skills:

• Photography skills for content creation.

• Illustration capabilities for unique brand assets.

• Experience with 3D design tools such as Spline, Blender, or Cinema 4D for creating brand imagery and social content.

• Demonstrated experience integrating Artificial Intelligence (AI) tools into design workflows to boost efficiency and creativity.

📝 Enhancement Note: The preference for AI tool integration and 3D design skills indicates a forward-thinking company looking for a designer who can leverage cutting-edge technologies to enhance visual output and stay ahead of industry trends. This suggests a role that is not just about execution but also about innovation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 5 years of professional design work, with a strong emphasis on marketing campaigns and brand development.

• Demonstrations of how design concepts were translated into effective visual assets for diverse marketing objectives (digital, print, social media).

• Case studies detailing the process of developing and maintaining brand design language, including specific examples of brand guidelines, iconography, and typography.

• Examples of both digital and print collateral, highlighting versatility and adaptability to different mediums.

• Evidence of proficiency in core design tools (Figma, Adobe Creative Suite) and motion graphics (After Effects).

• If available, showcase projects involving 3D design or AI tool integration for content creation. Process Documentation:

• Portfolios should implicitly or explicitly demonstrate an understanding of design process workflows, from concept to final delivery.

• Ability to articulate the design process behind key projects, including research, ideation, iteration, and final execution.

• Clear presentation of how brand consistency was achieved and maintained across various projects.

📝 Enhancement Note: For a Marketing Designer role, the portfolio is paramount. It needs to go beyond just aesthetics and demonstrate strategic thinking, process understanding, and the ability to drive marketing objectives through design. Emphasizing case studies with clear project goals and outcomes will be crucial.

💵 Compensation & Benefits

Salary Range: €26,125 - €39,289 annually (gross). This range includes meal, vacation, and Christmas allowances.

Benefits:

• Quality-driven, inspiring, and collaborative work environment.

• Competitive salary.

• Health insurance.

• Meal allowance.

• Vacation allowance.

• Christmas allowance.

• Potential for Equity (implied by general company benefits, though not explicitly tied to this role in the provided data).

Working Hours: Approximately 40 hours per week, with a "Remote as default, Office as an option" policy.

📝 Enhancement Note: The salary range provided is for Portugal and reflects a mid-level to senior designer role. The inclusion of meal, vacation, and Christmas allowances is standard practice in Portugal and contributes to the total compensation package. The "Remote as default" policy offers significant flexibility, aligning with modern work trends.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Product Studio, Technology, Design Services. Pixelmatters operates within the tech industry, focusing on creating high-quality digital products for clients. This environment likely values innovation, collaboration, and a commitment to excellence.

Company Size: The provided data does not specify the exact size of Pixelmatters, but the description of a "team of strategists, designers, and engineers" suggests a mid-sized to growing company.

Founded: Not explicitly stated, but the company has a developed mission and vision, indicating established operations.

Team Structure:

• The Marketing Designer will likely be part of a broader Marketing or Creative team, working closely with designers, marketers, and potentially product teams.

• Collaboration is expected to be cross-functional, bridging design and marketing departments.

• Reporting likely to a Marketing Lead or Creative Director. Methodology:

• Pixelmatters emphasizes creating "top-quality digital products" with a focus on user experience.

• The company culture appears to foster strong relationships, both internally and with clients.

• A "Remote as default, Office as an option" policy suggests a trust-based, results-oriented work culture that values flexibility.

Company Website: https://www.pixelmatters.com

📝 Enhancement Note: The company's mission to "empower businesses to achieve their full potential by creating top-quality digital products" and its vision for a world where "great user experience is the norm" point to a company that values design excellence and strategic impact, making this role critical for external brand representation.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level Marketing Designer, requiring at least 5 years of experience. It offers a significant opportunity to influence brand perception and marketing strategy through design.

Reporting Structure: The designer will likely report to a Marketing Manager, Head of Marketing, or Creative Director, working collaboratively with other marketing specialists and designers.

Operations Impact: The Marketing Designer has a direct impact on Pixelmatters' brand perception, client acquisition, and employer branding by creating compelling visual narratives for all external communications. They are instrumental in translating the company's technical expertise and creative culture into engaging marketing materials.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like motion graphics, 3D design, or AI-driven creative workflows.

• Leadership: Potential to lead design projects, mentor junior designers, or evolve into a Creative Lead role.

• Strategic Input: Contribute more significantly to marketing strategy and brand development as experience with the company grows.

• Skill Enhancement: Opportunities to learn new tools and techniques, especially with the company's openness to AI and 3D technologies.

📝 Enhancement Note: This role offers a strong foundation for growth within a digital product studio. The emphasis on new technologies like AI and 3D suggests a dynamic environment where continuous learning and adaptation are encouraged, paving the way for advanced creative operations roles.

🌐 Work Environment

Office Type: Pixelmatters offers a hybrid work model with a "Remote as default, Office as an option" policy. They have a new office located in Porto's downtown, providing a physical space for collaboration and in-person work when desired.

Office Location(s): Porto, Portugal. The new downtown office is likely designed to be modern and conducive to collaboration.

Workspace Context:

• Flexibility: The hybrid model allows for personal choice in work location, promoting work-life balance.

• Collaboration: The Porto office serves as a hub for team members who prefer or need to work from a physical location, fostering spontaneous interactions and team cohesion.

• Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite) and potential for exploring new tools like 3D software and AI platforms.

Work Schedule: The standard working hours are around 40 per week, with flexibility inherent in the remote-first policy, allowing for efficient task management and integration with personal schedules.

📝 Enhancement Note: The "Remote as default" policy is a significant cultural indicator, suggesting a mature approach to work that prioritizes autonomy and results over physical presence. The availability of a new office in Porto provides a valuable option for those who benefit from or prefer an in-office environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application and portfolio to assess basic qualifications and creative style.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, explaining their design process, rationale, and the impact of their work on marketing objectives. Be prepared to discuss specific projects in detail.

• Skills Assessment: Potential practical design challenge or case study focused on creating marketing assets or solving a brand consistency problem. This may involve using Figma or Adobe Creative Suite.

• Behavioral & Cultural Fit Interview: Discussion on teamwork, problem-solving, communication skills (English and Portuguese fluency will be assessed), and alignment with Pixelmatters' values and collaborative environment.

• Final Interview: May involve meeting with senior leadership or the hiring manager to discuss role expectations and career aspirations.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent your skills in marketing design, brand identity, digital assets, and print collateral.

• Showcase Process: For each project, clearly articulate the problem, your approach, the tools used, your role, and the measurable results or impact.

• Highlight Brand Guardianship: Include examples where you've developed or maintained brand guidelines, ensuring visual consistency.

• Demonstrate Versatility: Include a mix of digital and print work, and if possible, motion graphics or video editing samples.

• Address "Nice-to-Haves": If you have experience with 3D tools or AI in design, make sure to highlight these.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate.

Challenge Preparation:

• Familiarize yourself with Pixelmatters' current branding and marketing efforts.

• Practice designing quick visual assets for hypothetical marketing campaigns or social media posts.

• Be ready to discuss how you would approach maintaining brand consistency across different platforms.

• Prepare to articulate your understanding of the connection between design and marketing effectiveness.

📝 Enhancement Note: The emphasis on "analytical, creative problem-solver" and "connector between Design and Marketing" means interviewers will be looking for a candidate who can not only create beautiful visuals but also understand and contribute to marketing strategy, demonstrating business acumen alongside creative talent.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • InDesign: For layout design of print materials like brochures, case studies, and presentations.

• Adobe After Effects: Crucial for motion graphics, animations, and video editing.

Analytics & Reporting: While not a primary responsibility, understanding how design impacts marketing metrics (e.g., engagement rates, conversion rates) is beneficial. Familiarity with analytics dashboards may be a plus.

CRM & Automation: Not directly applicable to the core design tasks, but understanding how marketing assets are deployed through CRM or marketing automation platforms could be advantageous.

Emerging Technologies (Preferred):

• 3D Design Software: Spline, Blender, Cinema 4D for advanced visual content.

• AI Design Tools: Experience integrating AI for efficiency and enhanced visual creation.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. The strong requirement for After Effects indicates a need for dynamic visual content. Experience with newer tools like Spline, Blender, and AI integration is a significant advantage, suggesting the company values innovation and staying at the forefront of design technology.

👥 Team Culture & Values

Operations Values:

• Quality-Driven: A commitment to producing "top-quality digital products" and design work.

• Collaborative: Fostering great relationships and working as a team player, connecting design and marketing.

• Empowerment: Empowering businesses through design and fostering individual potential.

• User-Centricity: Believing in great user experience as a standard.

• Efficiency & Innovation: Embracing new tools and methods (like AI) to maximize marketing efforts.

Collaboration Style:

• Cross-Functional Integration: Working closely with marketing teams to align design with campaign goals.

• Brand Stewardship: Acting as a Brand Guardian, ensuring consistency and clear communication of brand identity.

• External Partnership Management: Effectively managing relationships with vendors and freelancers.

• Open Communication: Likely encourages open dialogue, feedback, and sharing of ideas.

📝 Enhancement Note: The company's stated mission and vision highlight a dedication to excellence, user experience, and partnership. The "Remote as default" policy suggests a culture of trust, autonomy, and results-orientation, where team members are empowered to manage their work effectively.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Marketing Objectives: Ensuring design serves strategic marketing goals while maintaining creative integrity and brand consistency.

• Managing Multiple Stakeholders and Projects: Juggling design requests from various marketing initiatives and external partners effectively.

• Keeping Pace with Evolving Design Trends and Technologies: Continuously learning new tools and techniques, especially in areas like AI and 3D design.

• Remote Collaboration: Maintaining strong team connections and effective communication in a remote-first environment.

Learning & Development Opportunities:

• Advanced Tool Proficiency: Deepening skills in Figma, Adobe Creative Suite, After Effects, and exploring 3D/AI tools.

• Brand Strategy: Gaining deeper insights into brand development and strategic marketing.

• Project Management: Developing skills in managing external vendors and complex design projects.

• Cross-Functional Expertise: Understanding broader marketing strategies and how design contributes to them.

📝 Enhancement Note: This role presents an excellent opportunity for a designer who thrives in a dynamic environment, enjoys taking ownership of brand visuals, and is eager to explore innovative design technologies. The challenges are framed as opportunities for growth and skill development.

💡 Interview Preparation

Strategy Questions:

• "How would you approach creating a visual campaign for a new service offering from Pixelmatters, considering our brand identity and target audience?" (Focus on process, tools, and strategic alignment)

• "Describe a time you had to translate a complex technical concept into a simple, engaging visual asset. What was your process?" (Demonstrate conceptualization and communication skills)

• "How do you ensure brand consistency across diverse marketing channels, especially when working with external vendors?" (Highlight brand guardianship and vendor management) Company & Culture Questions:

• "What interests you about Pixelmatters' mission and vision, and how do you see your role contributing to them?" (Showcase research and alignment)

• "How do you approach collaboration within a remote-first or hybrid team environment?" (Address teamwork and communication)

• "How do you stay updated on the latest design trends and technologies, particularly in areas like AI and 3D design?" (Demonstrate continuous learning) Portfolio Presentation Strategy:

• Narrative is Key: Structure your portfolio presentation around compelling stories for each project, focusing on the problem, your solution, and the impact.

• Quantify Results: Wherever possible, use data or metrics to demonstrate the effectiveness of your designs (e.g., increased engagement, improved conversion rates).

• Showcase Process & Tools: Clearly explain your design thinking and the specific tools and techniques you used.

• Highlight Brand Guardianship: Dedicate specific examples to how you've managed brand identity and consistency.

• Enthusiasm for Innovation: Be ready to discuss your experience or interest in 3D design and AI tools.

📝 Enhancement Note: Expect questions that probe your understanding of how design directly supports business and marketing objectives. The company's emphasis on being a "connector" means they'll also assess your ability to communicate effectively with both creative and non-creative stakeholders.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on Ashby.

• Tailor Your Resume: Highlight experience in marketing design, brand identity, digital/print collateral creation, and proficiency with Figma, Adobe Creative Suite, and After Effects. Emphasize your 5+ years of experience and any experience with 3D or AI design tools.

• Curate Your Portfolio: Select your strongest marketing design projects, focusing on demonstrating your ability to create impactful visual assets, maintain brand consistency, and communicate design rationale. Prepare to walk through 2-3 key projects in detail.

• Prepare for a Design Challenge: Be ready to tackle a design exercise that tests your creative problem-solving, visual hierarchy, and tool proficiency.

• Research Pixelmatters: Understand their mission, vision, current work, and brand aesthetic. Prepare thoughtful questions about the role, team, and company culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.