Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Novi AMS

Location: Remote (United States-based)

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: May 21, 2026

Experience Level: Mid-Level (3-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the visual identity and user experience for Novi AMS's digital and print marketing materials, aligning with a category-leading brand strategy.

• Drive the end-to-end redesign of the company website, ensuring it effectively communicates platform capabilities, AI advancements, and value proposition to association clients.

• Develop and execute compelling marketing campaign visuals across web, email, and paid channels, in close partnership with the Marketing Director.

• Create impactful sales enablement collateral and event-specific graphics to enhance client engagement and brand presence at industry events.

• Evolve and maintain a robust brand system, ensuring consistency and quality across all communications and touchpoints.

📝 Enhancement Note: While the title is "Marketing Designer," the scope of responsibilities, particularly leading a website redesign, evolving a brand system, and creating sales enablement collateral, indicates a role with significant operational and strategic design responsibilities. This role will likely interface heavily with marketing operations, sales operations, and product marketing to ensure cohesive GTM execution. The emphasis on "showing up like the category leader" suggests a need for a designer who can translate strategic objectives into compelling visual narratives, a hallmark of strong GTM creative operations.

📈 Primary Responsibilities

• Website Redesign Leadership: Own the visual design and user experience for a complete website overhaul, collaborating with marketing and product teams to articulate the platform's value, AI capabilities, and target audience needs.

• Digital Campaign Design: Create visually engaging assets for web, email marketing campaigns, and paid advertising channels, ensuring brand consistency and campaign effectiveness.

• Sales Enablement Collateral: Design and produce essential sales materials such as pitch decks, one-pagers, case study layouts, and customer story visualizations to support the sales team's narrative.

• Event & Print Collateral: Develop comprehensive design solutions for events, including Novi Summit assets, trade show booth graphics, signage, promotional merchandise, and brochures.

• Brand System Evolution: Enhance and maintain the company's brand guidelines, including typography, color palettes, iconography, component libraries, and visual standards to ensure a unified brand presence.

• Cross-Functional Collaboration: Work closely with marketing, sales, product, and leadership teams to translate strategic briefs into polished, impactful creative solutions.

• Iterative Design & Performance Measurement: Employ a bias for action, shipping creative work, measuring its performance, and iterating based on data and feedback to optimize outcomes.

📝 Enhancement Note: The responsibility of "shipping work, measuring how it performs, and iterating" strongly suggests this role will be involved in the operational aspects of campaign execution and performance analysis, a key function within marketing operations. The designer will need to understand how their visual assets contribute to broader marketing and sales objectives, requiring collaboration with teams focused on conversion rates and ROI.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for mid-level design roles.

Experience: 3 to 5 years of dedicated design experience within a marketing context, either in-house or at an agency, with a proven track record of delivering high-quality visual assets.

Required Skills:

• Portfolio: A strong, demonstrable portfolio showcasing fundamental design principles across both digital and print mediums, with a clear point of view on brand development and visual storytelling.

• Digital Design Tools: Fluency in Figma for collaborative design workflows and prototyping.

• Adobe Creative Suite: Expert proficiency in Illustrator, InDesign, and Photoshop for vector graphics, layout, and image manipulation.

• Web Design Fundamentals: Solid understanding of responsive web layouts, user interface (UI) principles, and best practices for digital user experiences.

• Email Design: Experience designing effective and on-brand email campaigns optimized for various email clients.

• Print Production: Strong grasp of print production workflows, including pre-press preparation, color management, and working with print vendors.

• Brand System Contribution: Experience contributing to or directly owning the development and maintenance of a brand system, including style guides and component libraries.

• Self-Management: Proven ability to manage multiple projects, prioritize tasks, and deliver quality work independently with minimal oversight.

• Constructive Feedback: Aptitude for pushing back constructively on briefs and providing reasoned design recommendations.

• Remote Collaboration: Comfort and effectiveness working remotely within a small, collaborative team environment, emphasizing a "help-first" attitude.

Preferred Skills:

• B2B SaaS Design: Prior experience designing for Business-to-Business Software-as-a-Service companies.

• Association/Nonprofit Audience Design: Familiarity with the unique communication needs and aesthetics of association or nonprofit sectors.

• Email Marketing Platforms: Experience with platforms such as Mailchimp, Constant Contact, or HubSpot for campaign execution and template design.

• Basic HTML/CSS: Foundational knowledge of HTML and CSS for effective design handoff to engineering teams.

• Motion Graphics: Proficiency in After Effects for creating animated graphics, or experience with animation tools like Lottie or Rive for web animations.

• Event Design: Specific experience designing for trade shows, conferences, and corporate events, including large-format graphics and promotional materials.

📝 Enhancement Note: The emphasis on a "point of view on brand" and "brand system development" suggests that candidates should be prepared to discuss their strategic thinking behind design choices, not just execution. For operations roles, demonstrating an understanding of how design impacts lead generation, brand perception, and sales conversion will be critical.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Branding Case Studies: Showcase projects where you significantly contributed to or evolved a brand's visual identity, highlighting your strategic approach to brand expression.

• Website Redesign Examples: Include examples of website projects, ideally from conception to launch, demonstrating your ability to translate user needs and business objectives into effective web experiences. Detail your process for wireframing, prototyping, and final design.

• Campaign Performance Impact: Present marketing campaign examples (digital or print) where you can articulate the campaign's objectives and, if possible, demonstrate its performance outcomes or how your design contributed to engagement.

• Sales Collateral Effectiveness: Include examples of sales decks, brochures, or one-pagers, explaining how these materials were designed to support sales conversations and articulate value propositions.

• Brand System Documentation: If possible, share examples of brand guidelines, component libraries, or style guides you have developed or contributed to, showcasing your understanding of design system scalability and governance.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your design process from brief to final delivery, including how you gather requirements, conduct research, iterate on concepts, and collaborate with stakeholders.

• System Implementation & Handoff: Demonstrate your understanding of design handoff procedures for web development and print production, including the use of design systems and collaboration tools.

• Measurement & Performance Analysis: Articulate how you incorporate feedback and performance data into your design iterations, showing a data-informed approach to creative problem-solving.

📝 Enhancement Note: For a role like this, the portfolio is crucial. Candidates should be ready to walk through 2-3 key projects that highlight their website redesign, brand system development, and campaign design capabilities. For operations roles, demonstrating an understanding of how to structure these case studies to show clear ROI or impact metrics will be highly valued.

💵 Compensation & Benefits

Salary Range: $75,000 to $95,000 annually, commensurate with experience and qualifications.

Benefits:

• Health & Wellness: Comprehensive health, dental, and vision insurance plans.

• Financial Planning: Health Savings Account (HSA) and Flexible Spending Account (FSA) options.

• Time Off: Generous Paid Time Off (PTO) and flexible scheduling to promote work-life balance.

• Holidays: Paid corporate holidays.

• Retirement: 401K plan with a 3% company match.

• Insurance: Life insurance, short-term disability, and long-term disability coverage.

• Technology & Stipends: Company-provided computer, equipment, and software. Internet stipend to support remote work expenses.

Working Hours: This is a full-time position, typically requiring approximately 40 hours per week. Flexibility is offered within the remote work structure, allowing for adjustments to accommodate different time zones and personal schedules, provided core responsibilities are met and collaboration is maintained.

📝 Enhancement Note: The salary range of $75,000-$95,000 for a Marketing Designer with 3-5 years of experience in a remote US-based role is competitive and aligns with industry benchmarks for mid-level creative professionals. The comprehensive benefits package, particularly the tech provisions and internet stipend, are strong indicators of a company that supports its remote workforce effectively, which is a key consideration for operations professionals prioritizing infrastructure and productivity.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / Technology (specifically Association Management Software - AMS). Novi AMS provides a platform designed to help associations manage their members, events, and operations.

Company Size: The input data does not specify company size, but the structure of the team (small, collaborative) and the nature of a SaaS company suggest it's likely a growing mid-sized company, potentially between 50-250 employees.

Founded: Novi AMS has been a fully remote company for nearly 10 years, indicating a mature remote-first culture and established operational processes for distributed teams.

Team Structure:

• Marketing Team: This role reports to the Marketing Director and will work closely with them. The team is described as "small" and "collaborative."

• Cross-Functional Collaboration: The designer will collaborate with marketing, sales, product, and leadership teams, highlighting the importance of integrated GTM efforts.

• Remote-First Operations: The company has a decade of experience operating as a fully remote organization, suggesting well-defined communication channels, collaboration tools, and processes to support a distributed workforce.

Methodology:

• Data-Driven Design: The emphasis on "shipping work, measuring how it performs, and iterating" points to a data-informed approach to marketing and design.

• Agile & Iterative: The expectation to challenge, iterate, and elevate suggests a dynamic work environment that values continuous improvement.

• Customer-Centricity: The mission to "amplify change for associations" and the focus on understanding their needs indicates a customer-centric ethos.

Company Website: https://www.noviams.com/

📝 Enhancement Note: A decade-long remote-first culture is a significant indicator of operational maturity in managing distributed teams. For operations professionals, this suggests well-established communication protocols, reliance on collaboration tools, and a structured approach to project management, which are all critical for efficient GTM execution.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Marketing Designer. The scope of leading a website redesign and evolving a brand system suggests a significant level of autonomy and responsibility, moving beyond purely execution-based tasks into strategic creative leadership within the marketing function.

Reporting Structure: The Marketing Designer will report directly to the Marketing Director. This provides a clear line of communication and mentorship, allowing for direct alignment with marketing strategy and objectives.

Operations Impact: The designer's work will directly influence Novi AMS's brand perception, lead generation efforts, and sales team effectiveness. A successful website redesign and compelling marketing collateral are critical for attracting and converting association clients, directly impacting revenue growth and market positioning.

Growth Opportunities:

• Strategic Design Leadership: Potential to grow into a Senior Marketing Designer role or Art Director position, taking on more complex projects and potentially managing junior designers or external agencies.

• Brand Strategy Development: Opportunity to deepen involvement in brand strategy, contributing to the overall narrative and visual direction of the company.

• Cross-Functional Expertise: Gaining deeper insights into marketing operations, sales enablement processes, and product marketing through close collaboration.

• Technical Skill Expansion: The "nice to have" skills like HTML/CSS, motion graphics, and familiarity with specific email platforms offer clear pathways for technical skill development.

• Industry Specialization: Developing expertise in the association/nonprofit sector and B2B SaaS marketing design.

📝 Enhancement Note: For operations-minded candidates, this role offers a clear path to influence GTM strategy through design. The opportunity to measure the impact of their work on conversion rates and lead quality is a key growth area. The company's remote-first stance also suggests potential for career growth within a distributed leadership framework.

🌐 Work Environment

Office Type: Fully Remote. Novi AMS has been operating as a virtual company for nearly 10 years, indicating a well-established remote-first culture.

Office Location(s): Remote within the United States.

Workspace Context:

• Collaborative Digital Environment: Expect a highly collaborative digital workspace, relying heavily on communication platforms (like Slack or Teams), project management tools, and design collaboration software (Figma).

• Technology Infrastructure: The company provides necessary tech equipment and software, along with an internet stipend, ensuring a functional and productive remote workspace.

• Team Interaction: While remote, the culture emphasizes connection and collaboration, with opportunities to engage with a "diverse, inclusive team of dedicated, energetic, and FUN thought leaders."

Work Schedule: While a full-time, ~40-hour work week is expected, the company offers "schedule flexibility" and is "fully remote," allowing for adjustments to accommodate personal needs and time zone differences, provided core responsibilities and collaborative needs are met. This flexibility is crucial for operations roles that may require focused, uninterrupted work blocks.

📝 Enhancement Note: The "fully remote" nature and "schedule flexibility" are significant operational advantages. Candidates should consider how they manage their own remote work environment to maximize productivity and collaboration, aligning with the company's established remote operational practices.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of resume and portfolio by a recruiter or hiring manager to assess basic qualifications and creative fit.

• Design Challenge/Portfolio Review: A primary step will involve a deep dive into the candidate's portfolio. This may include a presentation of selected case studies, focusing on design process, problem-solving, and impact. A practical design challenge might be assigned to assess skills in real-time or under timed conditions.

• Hiring Manager Interview: A conversation with the Marketing Director to discuss experience, approach to design, collaboration style, and alignment with team goals.

• Team/Cross-Functional Interview: Potentially an interview with other marketing team members or individuals from sales or product to assess cultural fit and collaboration capabilities.

• Final Interview: May involve a senior leader to discuss company vision and long-term contributions.

Portfolio Review Tips:

• Curate for Relevance: Select 3-4 projects that best showcase your website redesign, brand system development, and digital/print campaign experience. Prioritize work that demonstrates strategic thinking and measurable impact.

• Showcase Process, Not Just Pixels: For each project, articulate the problem, your role, your design process (research, ideation, iteration), the tools used, and the final outcome. Quantify results where possible (e.g., increased conversion rates, improved engagement).

• Highlight Brand Evolution: If you have experience evolving a brand or contributing to a brand system, clearly demonstrate this. Explain your rationale for changes and how they align with business objectives.

• Tailor to Novi AMS: Research Novi AMS's current brand and website. Be prepared to discuss what you see as opportunities for improvement and how your skills align with their mission and target audience (associations).

• Prepare for Remote Collaboration Discussion: Be ready to talk about how you manage remote collaboration, communicate asynchronously, and maintain productivity in a distributed team.

Challenge Preparation:

• Website Redesign Simulation: Be prepared for a hypothetical website redesign task, focusing on user flow, key messaging, and visual hierarchy for an association management software.

• Brand System Application: A task might involve applying existing brand guidelines to new marketing materials or suggesting improvements to the brand system.

• Problem-Solving Scenarios: Anticipate questions about how you'd approach specific design challenges, such as creating compelling visuals for AI features or designing event collateral for a trade show. Focus on your process and strategic thinking.

📝 Enhancement Note: For operations roles, emphasizing how your design work supports GTM efficiency and effectiveness will be key. Be ready to discuss how you measure the success of your visual assets and how they contribute to lead generation, brand consistency, and sales enablement.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for collaborative design, prototyping, and building design systems. Proficiency is a requirement.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, and icons.
  • InDesign: For layout design of brochures, one-pagers, and print collateral.
  • Photoshop: For image editing, manipulation, and digital asset creation.

Web & Digital:

• Responsive Web Layouts: Understanding and implementation of designs that adapt to various screen sizes.

• Email Design: Experience in creating effective email templates for platforms like Mailchimp, Constant Contact, or HubSpot.

Potential "Nice to Have" Tools:

• HTML/CSS: Basic understanding for design handoff and collaboration with developers.

• Motion Graphics/Animation:

  • After Effects: For creating animated graphics and video elements.
  • Lottie/Rive: For implementing animations on web and mobile platforms.

Collaboration & Project Management: While not explicitly listed, expect to use tools like Slack, Zoom, Asana, Trello, or similar platforms for communication and project tracking in a remote environment.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. For operations professionals, understanding how these design tools integrate with marketing automation platforms (like HubSpot) and content management systems (CMS) for website deployment is a plus.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A focus on creating work that has a measurable impact on business objectives, particularly lead generation and brand perception.

• Collaboration & Support: A "help-first" attitude and a commitment to working collaboratively within a small, distributed team.

• Continuous Improvement: A culture that encourages challenging the status quo, iterating on ideas, and embracing feedback for ongoing enhancement.

• Professionalism & Autonomy: Valuing individuals who can self-manage, push back constructively, and deliver quality work independently.

• Fun & Energetic: The company culture is described as energetic and fun, with a desire to celebrate wins, fostering a positive and engaging work environment.

Collaboration Style:

• Remote-First & Asynchronous: Expect a collaboration style that is highly reliant on digital communication tools, with an understanding of asynchronous workflows to accommodate different schedules and time zones.

• Direct & Candid: The description mentions "collaborate candidly," suggesting an environment where open, honest feedback is encouraged.

• Cross-Functional Integration: The role requires active collaboration with multiple departments (marketing, sales, product, leadership), indicating a highly integrated approach to GTM strategy.

• Process-Oriented: The emphasis on iterating and measuring performance suggests a process-oriented approach to creative development and execution.

📝 Enhancement Note: The emphasis on "celebrating wins" and being "FUN" suggests a culture that balances hard work with team morale, which can be a positive factor for long-term engagement and operational effectiveness within a remote team.

⚡ Challenges & Growth Opportunities

Challenges:

• Website Redesign Complexity: Leading a comprehensive website redesign from scratch requires significant strategic thinking, project management, and stakeholder alignment.

• Brand Evolution in a Dynamic Market: Keeping pace with AI advancements and evolving market narratives while maintaining a consistent and compelling brand identity.

• Balancing Creative Vision with Business Needs: Effectively translating strategic marketing and sales objectives into visually impactful and functional design solutions.

• Remote Collaboration Dynamics: Ensuring seamless communication and collaboration across a distributed team, especially during critical project phases.

• Measuring Design Impact: Quantifying the ROI of design efforts, particularly for brand awareness and lead generation initiatives.

Learning & Development Opportunities:

• Strategic Brand Development: Deepen expertise in brand strategy, visual identity systems, and their application across all marketing touchpoints.

• B2B SaaS & Association Market Insights: Gain specialized knowledge in the unique design needs and communication strategies for the B2B SaaS and association sectors.

• Advanced Design Tools & Techniques: Opportunities to master new features in Figma, explore motion graphics (After Effects, Lottie), or gain basic HTML/CSS proficiency.

• Cross-Functional Project Management: Develop skills in managing complex projects involving multiple departments, enhancing project management and stakeholder communication abilities.

• Remote Leadership Potential: For individuals showing strong initiative and collaboration, opportunities to take on more leadership within the remote team structure may arise.

📝 Enhancement Note: For operations professionals, approaching these challenges with a focus on process improvement, efficiency, and measurable outcomes will be key to success and career advancement in this role.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for leading a website redesign from concept to launch. What are the key stages, and how do you ensure alignment with business goals and user needs?" (Focus on process, stakeholder management, and outcome-oriented thinking).

• "How do you approach evolving a brand system? Walk us through an example where you updated or created brand guidelines, and what was the impact?" (Highlight your understanding of brand consistency and strategic application).

• "Imagine we're launching a new AI feature for our AMS. How would you visually represent this complex technology to potential association clients who may not be tech-savvy?" (Demonstrate your ability to simplify complex ideas and tailor communication to specific audiences).

Company & Culture Questions:

• "What interests you about Novi AMS and our mission to serve associations?" (Research the company's mission, values, and target market).

• "How do you thrive in a fully remote work environment? Describe your strategies for staying productive and collaborating effectively with a distributed team." (Emphasize your self-management skills and communication approach).

Portfolio Presentation Strategy:

• Structure for Impact: For each case study, clearly define the problem, your role, your process, the creative solution, and the measurable results. Use a storytelling approach.

• Quantify Achievements: Whenever possible, use numbers to demonstrate the impact of your work (e.g., "increased website conversion rate by X%," "designed collateral for Y events resulting in Z leads").

• Focus on Strategic Thinking: Explain why you made certain design decisions, linking them back to business objectives and user needs.

• Demonstrate Tool Proficiency: Be ready to speak to your use of Figma and Adobe Creative Suite, highlighting any advanced techniques or workflows.

• Tailor to Novi AMS: Frame your examples to show how your skills directly address Novi AMS's needs, particularly regarding website redesign and brand evolution for the association market.

📝 Enhancement Note: For operations-minded candidates, be prepared to discuss how your design processes contribute to GTM efficiency. For example, how your organized design system reduces rework, or how clear sales collateral speeds up the sales cycle.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Core tool for UI/UX design, prototyping, and collaborative design system development. Essential.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • InDesign: For page layout, brochures, sales decks, and print materials.
  • Photoshop: For image editing, digital asset creation, and web graphics.

Web & Digital Marketing:

• Responsive Design Principles: Understanding of how to design for various screen sizes and devices.

• Email Marketing Platforms: Familiarity with platforms such as Mailchimp, Constant Contact, or HubSpot for designing and implementing email campaigns.

Potential "Nice to Have" Tools:

• HTML/CSS: Basic understanding for effective design handoff and collaboration with developers.

• Motion Graphics Software:

  • After Effects: For creating animated graphics and explainer videos.
  • Lottie/Rive: For implementing web animations efficiently.

Collaboration & Project Management: Expect to leverage tools such as Slack, Zoom, Asana, Trello, or similar platforms for team communication, project tracking, and workflow management in a remote setting.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is a baseline requirement. For individuals coming from operations backgrounds, highlighting any experience with the integration of design assets into marketing automation workflows or CMS platforms would be a significant advantage.

👥 Team Culture & Values

Operations Values:

• Impact-Oriented: A strong emphasis on producing work that demonstrably contributes to business objectives, such as lead generation, brand perception, and sales enablement.

• Collaborative & Supportive: A culture that fosters a "help-first" mentality, encouraging mutual support and teamwork within a small, distributed team.

• Growth & Iteration: A commitment to continuous improvement, embracing feedback, and iterating on designs and processes to achieve better outcomes.

• Autonomy & Accountability: Expectation of self-management, proactive problem-solving, and accountability for delivering high-quality work independently.

• Positive & Energetic: A workplace that values enthusiasm, celebrates successes (even with "bacon"), and fosters a fun, engaging atmosphere.

Collaboration Style:

• Remote-First & Asynchronous: Workflows are optimized for remote teams, relying heavily on digital communication channels and accommodating asynchronous communication.

• Candid Communication: Open and honest feedback is valued, enabling constructive dialogue and rapid problem-solving.

• Cross-Functional Integration: Active collaboration with marketing, sales, product, and leadership teams is standard, ensuring alignment across GTM functions.

• Process-Driven Creativity: Design execution is guided by clear processes, with an emphasis on data-informed iteration and performance measurement.

📝 Enhancement Note: The company's decade-long experience as a remote-first organization suggests a deeply ingrained culture of structured remote collaboration, which is a significant operational advantage for any GTM team.

⚡ Challenges & Growth Opportunities

Challenges:

• Website Redesign Scope: Leading a comprehensive website overhaul requires significant strategic planning, cross-functional alignment, and meticulous execution to meet evolving business and user needs.

• Dynamic Industry Landscape: Adapting visual communication to incorporate AI advancements and evolving market narratives while maintaining a consistent and impactful brand identity.

• Bridging Strategic Vision and Execution: Translating high-level marketing and sales objectives into practical, visually compelling, and user-friendly design solutions.

• Remote Team Cohesion: Maintaining effective communication, collaboration, and shared understanding across a geographically dispersed team.

• Demonstrating Design ROI: Developing robust methods for quantifying the business impact and return on investment of design initiatives, particularly in lead generation and brand equity.

Learning & Development Opportunities:

• Advanced Brand Strategy: Opportunity to deepen expertise in brand architecture, visual identity systems, and their strategic application across diverse marketing channels.

• B2B SaaS & Association Market Specialization: Cultivating specialized knowledge in the unique design considerations and communication strategies pertinent to the B2B SaaS and association sectors.

• Technical Skill Enhancement: Pathways to master advanced Figma features, explore motion graphics (After Effects, Lottie), or acquire foundational HTML/CSS skills for improved developer collaboration.

• Cross-Functional Project Leadership: Developing project management and stakeholder communication skills through active involvement in integrated GTM initiatives.

• Remote Leadership Development: Potential for growth into leadership roles within the remote team structure, guiding design strategy and team collaboration.

📝 Enhancement Note: For operations professionals, approaching these challenges with an emphasis on process optimization, efficiency gains, and measurable outcomes will be critical for demonstrating value and advancing career prospects in this role.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to leading a complete website redesign. What are the critical phases, how do you manage stakeholder input, and what metrics do you track to ensure success?" (Focus on process, stakeholder management, and outcome-driven design).

• "How have you contributed to or evolved a brand system? Walk us through a specific example, detailing your strategic rationale and the tangible impact of your work." (Highlight your understanding of brand governance and strategic application).

• "If tasked with designing visuals for a complex AI feature within our AMS, how would you simplify and communicate its value to a non-technical association audience?" (Assess your ability to translate technical concepts into clear, engaging visuals for a specific target market).

Company & Culture Questions:

• "What specifically about Novi AMS and our mission to empower associations resonates with you?" (Research the company's mission, values, and target market thoroughly).

• "As a fully remote designer, how do you ensure effective collaboration and maintain high productivity? Describe your personal remote work strategy." (Emphasize your self-discipline, communication skills, and familiarity with remote collaboration tools).

Portfolio Presentation Strategy:

• Curate for Relevance: Select 3-4 key projects that best showcase your website redesign, brand system development, and digital/print campaign expertise. Prioritize work that demonstrates strategic thinking and measurable results.

• Narrative Arc: For each project, structure your presentation to tell a story: the challenge, your role and process, the creative solution, and the impactful outcome.

• Quantify Impact: Whenever possible, use data and metrics to illustrate the success of your designs (e.g., "increased lead conversion by X%", "improved user engagement by Y%").

• Strategic Rationale: Be prepared to explain the why behind your design decisions, linking them directly to business objectives, user needs, and brand strategy.

• Tailor to Novi AMS: Frame your examples to demonstrate how your skills and experience directly address Novi AMS's current needs, particularly regarding website modernization and brand positioning within the association sector.

📝 Enhancement Note: For candidates with operations backgrounds, prepare to articulate how your design processes contribute to GTM efficiency. For instance, discuss how a well-structured design system streamlines asset creation for marketing campaigns or how clear sales collateral accelerates the sales cycle.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application via the provided link on Novi AMS's careers page.

• Portfolio Customization: Tailor your portfolio to highlight projects most relevant to website redesign, brand system development, and digital/print campaign creation. Ensure your case studies clearly articulate the problem, your process, your role, and the quantifiable impact of your design solutions.

• Resume Optimization: Update your resume to emphasize achievements and responsibilities related to marketing design, brand evolution, cross-functional collaboration, and proficiency in Figma and Adobe Creative Suite. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, strategic thinking, and problem-solving skills. Prepare to discuss your experience in remote collaboration and your understanding of Novi AMS's mission and target audience. Rehearse your portfolio walkthrough.

• Company Research: Thoroughly research Novi AMS, its products, its target market (associations), and its current brand presence. Understand their mission and values to articulate your alignment during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with Novi AMS before making application decisions.