Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Lendable

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Marketing Operations / Creative Design

Date Posted: 2026-05-14

Experience Level: 4+ Years

Remote Status: Hybrid (3 days in-office)

🚀 Role Summary

• Drive creative excellence and scale marketing campaign output across various paid channels, focusing on the Zable brand and its D2C marketing investment.

• Maintain rigorous brand consistency and visual identity across all marketing collateral through effective brand stewardship and the development/maintenance of design systems.

• Leverage AI tools to enhance design workflow efficiency, speed, and quality, contributing to Lendable's position as a leader in fintech innovation.

• Collaborate closely with creative, growth, and product design teams to translate briefs into high-impact, shippable creative concepts that support user acquisition and growth metrics.

📝 Enhancement Note: This role sits at the intersection of creative design and performance marketing, with a strong emphasis on scaling creative output and leveraging technology (especially AI) to achieve growth objectives. The responsibilities lean heavily into marketing operations by ensuring brand consistency and efficient asset production for campaigns.

📈 Primary Responsibilities

• Scale creative output across paid social, performance marketing, and other digital channels to support Lendable's D2C marketing strategy and Zable brand initiatives.

• Produce a high volume of creative variations to support rigorous A/B testing and continuous learning frameworks, driving creative optimization for growth.

• Iterate on creative assets based on performance data, customer feedback, and insights from growth and analytics teams to maximize campaign effectiveness.

• Maintain unwavering visual consistency across all marketing materials, ensuring adherence to brand guidelines and regulatory requirements.

• Own the quality assurance (QA) process for creative assets, verifying elements like regulatory text, correct formats, and proper exports before launch.

• Build and maintain robust templates, design systems, and comprehensive asset libraries to streamline creative production and ensure brand integrity at scale.

• Collaborate closely with the Head of Creative, growth marketing managers, and product designers to conceptualize and execute innovative campaign ideas.

• Actively utilize and experiment with AI design tools to increase the speed, quality, and innovativeness of creative work.

• Contribute insightful ideas to the overall creative direction and experimental marketing initiatives, pushing the boundaries of brand expression.

📝 Enhancement Note: The responsibilities highlight a need for a designer who is not only creatively strong but also deeply understands performance marketing principles and is adept at working with data to inform creative decisions. The emphasis on scaling output and QA points towards a need for process-oriented thinking within a fast-paced marketing environment.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design, visual communications, or a related field is implied by the experience and portfolio requirements.

Experience: 4+ years of hands-on experience in a creative or brand designer role, with a preference for experience within consumer brands or leading creative agencies.

Required Skills:

• Proven experience as a creative or brand designer, demonstrated through a strong portfolio showcasing exceptional typographic, layout, and conceptual thinking skills.

• Proficiency in designing for performance and growth marketing initiatives, including paid social, performance marketing campaigns, and general social media creative.

• Exceptional attention to detail and the ability to consistently maintain brand consistency across a large volume of marketing materials.

• Comfort and confidence in working from creative briefs, transforming initial ideas into polished, shippable concepts.

• Demonstrable experience and fluency in utilizing AI tools within a design workflow to enhance productivity and creative output.

Preferred Skills:

• Proficiency in motion graphics and video editing, utilizing tools such as After Effects, Figma motion capabilities, or modern AI-powered motion tools.

• Experience contributing to significant rebranding efforts or the launch of new brands.

• Familiarity with and experience in applying creative testing frameworks to optimize campaign performance.

📝 Enhancement Note: The requirement for 4+ years of experience and a portfolio emphasizing conceptual thinking, not just template execution, suggests this role is for a mid-level to senior designer with a strategic understanding of design's role in business growth. The explicit mention of AI tools and creative testing frameworks indicates a forward-thinking and data-informed approach to design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly showcases strong typographic skills, sophisticated layout design capabilities, and robust conceptual thinking.

• Demonstrate experience in creating assets specifically for performance and growth marketing channels (e.g., paid social ads, landing page visuals) with evidence of their impact.

• Include examples of how you have maintained brand consistency across various marketing materials and campaigns, illustrating scalability.

• Present case studies or examples that highlight your ability to turn rough ideas or briefs into fully realized, effective creative executions.

Process Documentation:

• Examples of workflow design and optimization for creative production, particularly in scaling assets for paid channels and supporting A/B testing.

• Documentation or examples of implementing design systems, templates, and asset management strategies to ensure brand consistency and efficiency.

• Demonstrate how you have used performance data and feedback loops to iterate on creative designs and improve campaign outcomes.

• Evidence of your quality assurance processes for creative assets, ensuring accuracy in regulatory text, formats, and technical specifications.

📝 Enhancement Note: The emphasis on a portfolio that goes beyond execution to showcase conceptual thinking and performance orientation implies that candidates should be prepared to discuss the strategic rationale behind their design choices and their impact on business objectives. The inclusion of process documentation highlights the need for a structured approach to creative production and brand management.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Marketing Designer with 4+ years of experience in London, the estimated salary range for this role is £50,000 - £65,000 per annum. This estimate considers the company's unicorn status, the competitive fintech market, and the specific requirements for performance marketing and AI tool proficiency.

Benefits:

• Private Health Cover: Comprehensive support for physical and mental wellbeing.

• Retirement & Savings: Long-term financial planning through dedicated retirement savings plans.

• Employee Referral Programme: Opportunity to earn a competitive bonus by referring successful candidates.

• Complimentary Lunches: Provided on in-office days at select locations, prepared by in-house chefs.

• Sustainable Commuting: Access to cycle-to-work and electric vehicle salary sacrifice schemes in select locations.

• Flexible Working: A hybrid model requiring three days in the London office weekly, with opportunities for remote work and in-person connection.

• Socials & Connection: Regular events and opportunities for team building and social interaction.

Working Hours: Approximately 40 hours per week, with a flexible approach tailored to the role's demands and operational needs.

📝 Enhancement Note: The salary estimate is based on typical London market rates for similar roles in the tech/fintech sector, factoring in the specified experience level and the company's strong financial backing. The benefits package is robust, indicating a focus on employee wellbeing and financial security, with specific perks like in-house chefs and sustainability schemes adding to the overall value proposition.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech, specifically focused on consumer credit and savings products. Lendable is revolutionizing traditional financial services with technology.

Company Size: Over 700 employees, positioning it as a significant scale-up or "unicorn" company. This size suggests a dynamic environment with established processes but still retaining agility and growth potential.

Founded: Profitable since 2017, indicating a mature business model with a proven track record of success and financial stability.

Team Structure:

• The creative team is described as a "creative pod" within a larger marketing function that is being built out rapidly under a new CMO. This implies a collaborative, agile structure with clear leadership and a focus on rapid execution.

• This designer will report into the Head of Creative and work closely with growth marketing managers and product design teams, suggesting a highly cross-functional and integrated approach.

Methodology:

• Lendable emphasizes a data-driven approach, using machine learning and AI to improve processes and customer experiences. This role will involve using performance data to inform creative decisions and optimize campaigns.

• The company culture is built around taking ownership, resourcefulness, and building best-in-class technology, which extends to their marketing efforts.

• A focus on continuous improvement and experimentation is evident, particularly in the context of creative testing and AI adoption.

Company Website: https://www.lendable.co.uk/

📝 Enhancement Note: Lendable's culture appears to be a blend of startup agility and scale-up maturity. The emphasis on ownership, exceptional people, and technology (AI) suggests a high-performance environment where individuals are empowered to make a significant impact. The recent rebrand to Zable and increased D2C marketing investment signal a period of rapid growth and transformation.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level to senior Marketing Designer, with "4+ years" of experience being essential. It offers a significant opportunity to shape the visual identity and marketing output for a major rebrand (Zable) within a leading fintech company. The scope is broad, encompassing brand application, campaign creation, and performance-driven design optimization.

Reporting Structure: The designer will report directly to the Head of Creative and work closely with growth marketing managers and product design teams. This structure allows for direct mentorship from creative leadership and close collaboration with performance-focused teams.

Operations Impact: The role's direct impact is on driving customer acquisition and engagement through compelling creative assets. By producing best-in-class campaign work and optimizing creative for performance, this designer will directly contribute to key growth metrics, user acquisition targets, and the overall success of the Zable brand's D2C marketing efforts. The ability to scale creative output efficiently also contributes to marketing operations effectiveness and ROI.

Growth Opportunities:

• Specialization & Leadership: Opportunity to become a subject matter expert in performance creative and AI-driven design within the fintech space, potentially leading to senior design roles or creative lead positions as the marketing function scales.

• Skill Development: Exposure to advanced creative testing frameworks, cutting-edge AI design tools, motion graphics, and the intricacies of a major brand re-launch provides a rich learning environment.

• Cross-Functional Impact: Deep collaboration with growth and product teams offers insights into broader business strategy, user acquisition funnels, and product development, fostering a holistic understanding of business operations.

• Brand Building: The chance to significantly influence the visual identity and market perception of a rapidly growing fintech brand (Zable) during a critical growth phase.

📝 Enhancement Note: This role offers a compelling growth trajectory for a designer who is eager to blend creative artistry with commercial objectives. The company's rapid expansion and significant investment in marketing mean that high performers can expect accelerated career progression and opportunities to take on more responsibility.

🌐 Work Environment

Office Type: The company operates a hybrid work model. This means there will be a requirement to spend a specific number of days per week (three days) in the London office, fostering in-person collaboration and team cohesion.

Office Location(s): Primarily based in London, England, United Kingdom, with specific office details and amenities like in-house chefs and stocked kitchens available on in-office days.

Workspace Context:

• The London office environment is designed to foster collaboration, with opportunities for spontaneous interaction and team building.

• Access to necessary design tools and technology will be provided, with an expectation to integrate and leverage AI tools within the workflow.

• Frequent interaction with the Head of Creative, growth marketing teams, and product designers is expected, creating a dynamic and communicative workspace.

Work Schedule: The standard working hours are approximately 40 hours per week. The company promotes a flexible approach, but the hybrid model necessitates regular in-office presence for collaborative work and team engagement.

📝 Enhancement Note: The hybrid model is designed to balance the benefits of remote flexibility with the advantages of in-person collaboration, crucial for creative brainstorming and team synergy. The office environment is likely to be modern, well-equipped, and geared towards fostering a productive and engaging work experience for its employees.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Portfolio Review: The first step involves submitting an application along with a portfolio. Reviewers will assess the quality of your design work, conceptual thinking, and relevance to performance marketing.

• Creative Task/Challenge: Candidates may be given a design challenge related to performance marketing or brand application for Zable, requiring them to demonstrate their skills under timed conditions or as a take-home project. This will assess their ability to translate briefs into effective creative solutions.

• Interviews with Creative & Growth Teams: Expect interviews with the Head of Creative, potential peers, and members of the growth marketing team. These will focus on your design process, collaboration style, understanding of performance metrics, and how you've used AI in your work.

• Cultural Fit & Values Assessment: Discussions will likely delve into your fit with Lendable's values (growth-focused, versatile, collaborative, self-motivated, curious about AI) and your approach to problem-solving.

• Final Interview: Potentially with a senior leader or CMO, focusing on strategic thinking, impact, and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Showcase pieces that directly align with the job description – performance marketing campaigns, strong typography/layout, conceptual work, and examples of AI tool usage.

• Tell a Story: For each piece, clearly articulate the brief, your creative process, the challenges faced, the solutions implemented, and the measurable results or impact achieved (especially for performance-focused work).

• Demonstrate Versatility: Include examples that show your ability to balance brand purity with performance pragmatism.

• Highlight AI Integration: Clearly present how AI tools were used and the benefits they brought to the project (e.g., faster iteration, novel concepts, enhanced quality).

• Showcase Brand Consistency: Include examples of how you've applied brand guidelines or contributed to maintaining brand integrity across multiple assets.

• Consider a Design System Example: If you have experience building or contributing to design systems, include relevant examples.

Challenge Preparation:

• Understand the Brief: Carefully deconstruct any design challenge brief, identifying key objectives, target audience, and constraints.

• Focus on Performance: If it's a performance-focused challenge, think about conversion drivers, CTAs, and visual hierarchy that encourages action.

• Embrace AI: Be prepared to discuss how you would leverage AI tools to tackle the challenge efficiently and creatively.

• Structure Your Presentation: Be ready to present your work, explaining your rationale, process, and expected outcomes, much like you would present in your portfolio review.

📝 Enhancement Note: The interview process is designed to assess a designer's technical skills, strategic thinking, adaptability, and cultural fit. A strong portfolio that clearly articulates impact and process, combined with a demonstration of proficiency in performance marketing principles and AI tools, will be crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, layout, and image manipulation (e.g., Photoshop, Illustrator).

• Figma: Likely used for collaborative design, prototyping, and potentially UI/UX for marketing assets, and motion design.

• After Effects: Preferred for motion graphics and video editing, especially if motion skills are a strong plus.

• AI Design Tools: Explicitly mentioned as a requirement. This could include generative AI platforms for image creation, text-to-image tools, AI-powered editing assistants, or AI motion tools. Specific tools will vary but a general understanding and willingness to adopt are key.

Analytics & Reporting:

• While not directly a designer's tool, familiarity with analytics platforms (e.g., Google Analytics, platform-specific ad managers) to understand creative performance is beneficial.

CRM & Automation:

• Understanding how marketing assets are deployed through CRM or marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud, Braze) would be advantageous for context, though direct use is unlikely for this role.

• Experience with asset management systems or DAMs (Digital Asset Management) would be helpful for managing large volumes of creative.

📝 Enhancement Note: The technology stack emphasizes industry-standard design software alongside a strong emphasis on emerging AI tools. Proficiency in a collaborative design tool like Figma is likely critical, and experience with motion graphics software will be a significant advantage. The role requires not just the ability to use these tools but to integrate them into a high-volume, data-informed creative workflow.

👥 Team Culture & Values

Operations Values:

• Growth-Focused: The primary driver for creative output is to help customers solve problems and scale growth metrics through optimization. This means designs must be effective, not just aesthetically pleasing.

• Versatile: Ability to navigate between maintaining brand purity and adopting a pragmatic, performance-oriented approach to creative.

• Collaborative: Giving and taking constructive feedback well, working effectively with cross-functional teams, and contributing to a positive team dynamic.

• Self-Motivated: Taking initiative from a brief and driving projects to completion with minimal oversight, demonstrating resourcefulness.

• Curious about AI: An active interest in exploring and adopting AI technologies to enhance design processes and outcomes.

Collaboration Style:

• Cross-functional Integration: Close partnership with Head of Creative, growth marketing, and product design teams, requiring strong communication and shared understanding of objectives.

• Feedback Culture: An environment where constructive feedback is regularly exchanged to refine creative work and drive continuous improvement.

• Agile & Iterative: Working within a fast-paced "creative pod" that likely employs agile methodologies, emphasizing quick iteration cycles based on data and feedback.

• Knowledge Sharing: Openness to sharing insights, best practices, and learnings, particularly regarding AI tool usage and creative performance.

📝 Enhancement Note: Lendable's culture values individuals who are not only skilled designers but also strategic thinkers, proactive team players, and adaptable to new technologies. The emphasis on growth and data-driven decision-making means that creative professionals here are expected to contribute directly to business outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling Creative Output: The primary challenge will be to consistently produce a high volume of high-quality creative assets to support Lendable's aggressive D2C marketing investment and rebrand.

• Balancing Brand & Performance: Effectively translating brand identity and messaging into creative that also drives strong performance metrics across various paid channels requires a nuanced approach.

• AI Integration: Staying ahead of the curve with AI tools and integrating them seamlessly and ethically into a design workflow while maintaining quality and originality.

• Rapid Rebrand Execution: Contributing to and executing a major rebrand (Zable) across marketing touchpoints, ensuring consistency and impact during a critical company phase.

Learning & Development Opportunities:

• AI Expertise: Deepen expertise in leveraging cutting-edge AI tools for design, becoming a go-to person for AI-driven creative solutions.

• Performance Marketing Acumen: Gain significant experience in how creative impacts user acquisition and growth metrics, understanding the full funnel.

• Brand Building Experience: Contribute significantly to the visual identity and market presence of a rapidly growing fintech brand during a key stage of its evolution.

• Cross-Functional Exposure: Work closely with product design and growth teams, broadening understanding of business strategy and user-centric product development.

• Mentorship: Potential for mentorship from experienced creative leaders and growth strategists within a fast-growing company.

📝 Enhancement Note: The challenges presented are significant but come with substantial growth potential. This role is ideal for a designer who thrives in dynamic environments, enjoys problem-solving, and is eager to develop skills at the forefront of marketing technology and brand strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to scale creative output for a campaign. What was your process, and what tools did you use to manage it efficiently?" (Focus on process, tools, and efficiency.)

• "How do you balance maintaining brand integrity with the need for performance-driven creative in paid advertising?" (Demonstrate understanding of both brand and performance marketing.)

Company & Culture Questions:

• "What excites you about Lendable's mission and the Zable rebrand specifically?" (Research the company and brand strategy.)

• "How do you approach collaboration with growth marketers and product designers? Can you give an example of a successful cross-functional project?" (Highlight teamwork and communication skills.)

Portfolio Presentation Strategy:

• Structure for Impact: Begin with your strongest, most relevant pieces. For each project, clearly state the objective, your role, the problem you solved, your process (including AI usage), the creative solution, and the measurable results or impact.

• Quantify Achievements: Where possible, use numbers and data to demonstrate the effectiveness of your designs (e.g., "increased click-through rates by X%," "contributed to Y% growth in sign-ups").

• Explain Your 'Why': Articulate the strategic thinking behind your design choices. Why did you choose that typography? Why that color palette? How does it serve the campaign goal?

• Showcase AI Workflow: Be ready to demonstrate or explain how you integrated AI tools into your process and the specific benefits gained.

• Practice Your Narrative: Rehearse your presentation to ensure it's concise, engaging, and flows logically. Be prepared for follow-up questions.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, an understanding of performance marketing, and a proactive approach to new technologies like AI. Quantifiable results and clear articulation of process will be key differentiators.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on Ashby.

• Tailor your Resume: Optimize your resume to highlight experience with performance marketing design, brand consistency at scale, and proficiency with AI design tools. Use keywords from the job description.

• Curate Your Portfolio: Ensure your portfolio prominently features work that aligns with the requirements, especially examples of performance/growth marketing creative, strong typography/layout, conceptual thinking, and AI tool application. Be prepared to walk through your process and results.

• Research Lendable & Zable: Familiarize yourself with Lendable's mission, its recent rebrand to Zable, and its position in the fintech market. Understand their customer base and marketing objectives.

• Prepare for Design Challenges: Practice creating campaign-ready assets under time constraints and be ready to articulate your design decisions, focusing on how your creative drives performance and aligns with brand guidelines.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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