Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Henry Schein

Location: Cernusco sul Naviglio, Milan, Italy

Job Type: Full time

Category: Marketing Operations / Creative Services

Date Posted: 2026-08-26

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the visual communication strategy for Henry Schein One Italia, transforming marketing objectives and brand identity into impactful, results-oriented creative content.

• Design and produce a wide array of marketing assets across digital and offline channels, ensuring brand consistency and user engagement throughout the customer journey.

• Develop engaging video and motion graphics content for product presentations, tutorials, customer testimonials, webinars, and social media campaigns.

• Collaborate closely with cross-functional teams, including Marketing, Product Management, Sales, and Customer Success, to translate business goals into compelling visual narratives.

• Drive the evolution of the brand's visual language by experimenting with new formats, tools, and AI-driven creative solutions to enhance content quality and efficiency.

📝 Enhancement Note: This role is positioned as a Marketing Designer, but the extensive responsibilities involving campaign asset creation, sales enablement materials, and data-driven optimization suggest a strong overlap with Marketing Operations and a need for strategic thinking beyond pure graphic design. The emphasis on omnichannel campaigns, marketing automation assets, and performance analysis indicates a requirement for understanding the operational aspects of marketing execution.

📈 Primary Responsibilities

• Translate marketing strategies, brand identity, and tone of voice into coherent, recognizable, and results-driven visual content for diverse audiences, including dental practices, clinics, industry professionals, and partners.

• Design and execute creative assets for omnichannel marketing campaigns, covering landing pages, marketing automation workflows, newsletters, DEMs, blog posts, social media content, awareness campaigns, lead generation initiatives, product marketing materials, and sales enablement collateral.

• Develop visually engaging materials for all primary digital and offline touchpoints, including website content, digital campaigns, social media graphics, sales presentations, brochures, product sheets, infographics, case studies, corporate materials, customer marketing initiatives, and new product launches.

• Produce video and motion graphics content for product presentations, demos, tutorials, customer testimonials, webinars, events, promotional videos, and social media formats like Reels and Shorts.

• Collaborate with Marketing, Product Management, Sales, Customer Success, Events teams, and external partners to transform business objectives into valuable content and ensure brand consistency and quality standards.

• Support the development of the corporate design system by updating graphic templates, brand guidelines, and asset libraries, while experimenting with new visual languages and AI-powered creative tools.

• Organize and prioritize creative projects, ensuring quality, consistency, and timely delivery in alignment with deadlines and objectives.

• Work with the Marketing team to analyze campaign performance data and continuously optimize creative assets based on insights and achieved results.

📝 Enhancement Note: The responsibilities emphasize a proactive and analytical approach to creative production. The requirement to analyze campaign performance and optimize assets based on data points directly to a Marketing Operations mindset, requiring the candidate to understand how design impacts conversion and engagement metrics.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field, or equivalent practical experience.

Experience: 2-5 years of professional experience in graphic design, with a strong focus on marketing and digital content creation.

Required Skills:

• Proven expertise in graphic design principles, visual communication, and brand identity development.

• Proficiency with the Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign, After Effects, Premiere Pro).

• Experience in creating engaging content for digital marketing channels, including social media, email marketing, and web.

• Ability to develop creative assets for omnichannel marketing campaigns.

• Strong understanding of user experience (UX) principles in digital design.

• Excellent visual storytelling skills to translate complex information into clear, compelling visuals.

• Ability to manage multiple projects simultaneously and meet tight deadlines.

• Strong communication and collaboration skills for effective cross-functional teamwork.

• Fluency in Italian is essential for this role. Preferred Skills:

• Experience with motion graphics and video editing software.

• Familiarity with AI-powered creative tools and their application in design workflows.

• Knowledge of design systems and their implementation.

• Experience in product marketing or sales enablement material creation.

• Basic understanding of data analysis and performance metrics related to marketing content.

• Experience in the healthcare or dental industry is a plus.

📝 Enhancement Note: The listed "Preferred Skills" like AI tools, data analysis, and product marketing experience, combined with the core responsibilities, suggest that candidates who can demonstrate a strategic, data-informed approach to design will be highly favored. This role demands more than just aesthetic talent; it requires an understanding of how design contributes to marketing and sales objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of creative work, with a strong emphasis on marketing campaigns, digital assets, and brand identity projects.

• Specific examples of visual content developed for omnichannel strategies, demonstrating an understanding of how design adapts across different platforms (web, social, email, print).

• Case studies or examples of how your designs have contributed to specific marketing objectives, such as lead generation, brand awareness, or sales enablement.

• Demonstrations of video and motion graphics capabilities, including examples of product demos, promotional videos, or social media clips.

• Visual documentation of experience with design systems, showing how you've maintained brand consistency and developed reusable design elements. Process Documentation:

• Examples of your creative process from brief to final asset, highlighting ideation, design execution, and feedback incorporation.

• Documentation of how you've collaborated with marketing teams to translate campaign briefs into effective visual solutions.

• Evidence of how you've used data or performance insights to iterate on and improve creative assets.

• Workflow examples demonstrating how you manage project timelines and deliverables efficiently.

📝 Enhancement Note: For a role with significant marketing operations overlap, the portfolio should not just showcase aesthetics but also strategic thinking. Candidates should be prepared to discuss the why behind their design choices, linking them to business objectives and demonstrating an understanding of the entire marketing execution lifecycle.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Marketing Designer with 2-5 years of experience in the Milan metropolitan area, the estimated annual gross salary range is between €30,000 and €45,000. This range accounts for the specific responsibilities, required skills, and the cost of living in the region.

Benefits:

• Comprehensive health insurance coverage.

• Generous paid time off and holiday allowance.

• Opportunities for professional development and continuous learning in design and marketing technologies.

• Access to employee assistance programs.

• Potential for hybrid work arrangements, offering flexibility between office and remote work.

• Employee discount programs on Henry Schein products and services.

• Pension plan contributions.

Working Hours: Standard full-time working hours are approximately 40 hours per week, with potential for hybrid flexibility as per company policy.

📝 Enhancement Note: The salary range is an estimate based on market research for similar roles in Milan, Italy, considering the specified experience level and the hybrid work arrangement. This estimate is derived from aggregate data from industry salary surveys and local employment cost indices.

🎯 Team & Company Context

🏢 Company Culture

Industry: Henry Schein operates within the global healthcare industry, specifically serving dental and medical professionals. Henry Schein One focuses on providing integrated technology solutions for dental practices, encompassing software, hardware, and services. This context implies a professional, client-focused, and technologically driven environment where clear and effective communication is paramount for customer acquisition and retention.

Company Size: Henry Schein is a large, publicly traded corporation (Fortune 500), with Henry Schein One operating as a significant division. This size suggests a structured organization with established processes, ample resources for professional development, and a broad scope of operations, offering opportunities for impactful work within a global framework.

Founded: Henry Schein was founded in 1932. This long history indicates a stable, established company with a deep understanding of its market and a proven track record of growth and adaptation. For a marketing designer, this means working with a well-defined brand legacy while contributing to its modern evolution.

Team Structure:

• The Marketing Designer will be part of the Henry Schein One Italia Marketing team, likely comprising marketing specialists, campaign managers, content creators, and digital marketing experts.

• The reporting structure is expected to be within the marketing department, potentially reporting to a Marketing Manager or Head of Marketing.

• Collaboration will be extensive, requiring close interaction with Sales, Product Management, Customer Success, and potentially IT or Operations teams to ensure alignment on messaging and visual representation of products and services. Methodology:

• Data-driven decision-making is implied, with a focus on analyzing marketing campaign performance to refine creative output.

• Agile or iterative approaches to content creation and campaign development may be utilized to respond quickly to market dynamics and customer feedback.

• Emphasis on cross-functional collaboration and clear communication to ensure all stakeholders are aligned on campaign goals and creative execution.

Company Website: https://www.henryschein.com/ (Global), https://www.henryscheinone.com/ (Henry Schein One)

📝 Enhancement Note: The company's focus on healthcare technology implies a need for clear, professional, and technically accurate visual communication. The role of a designer here is critical in making complex solutions accessible and appealing to dental professionals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level Marketing Designer. It requires a solid foundation in design principles and practical experience in applying them to marketing and sales contexts. The responsibilities extend beyond pure design execution to include strategic contribution to campaign effectiveness and brand evolution.

Reporting Structure: The Marketing Designer will likely report to a Marketing Manager or a similar leadership role within the Henry Schein One Italia marketing department. This structure provides guidance and strategic direction while allowing for significant creative autonomy.

Operations Impact: The Marketing Designer's work will have a direct impact on the success of marketing campaigns, lead generation efforts, sales enablement, and overall brand perception. By creating compelling visual content, the designer helps to attract new customers, engage existing ones, and support the sales team in closing deals. The ability to analyze performance data and optimize designs will further amplify this impact, contributing to measurable business outcomes.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas such as motion graphics, video production, UI/UX design for marketing platforms, or AI-driven creative tools.

• Leadership: Progress to a Senior Marketing Designer role, mentoring junior designers, leading creative projects, or taking on Art Director responsibilities.

• Cross-functional: Transition into broader marketing roles, such as Marketing Specialist, Campaign Manager, or Digital Marketing Manager, leveraging design expertise within a strategic marketing framework.

• Industry Expertise: Develop specialized knowledge within the healthcare technology sector, becoming a go-to expert for visual communication in this domain.

📝 Enhancement Note: The growth path for a Marketing Designer in a large organization like Henry Schein can be diverse, offering opportunities to specialize in creative disciplines or move into more strategic marketing operations roles, especially given the data-driven aspects of this position.

🌐 Work Environment

Office Type: This role is designated as Hybrid, indicating a blend of in-office and remote work. The in-office component will likely be at the Henry Schein One Italia office in Cernusco sul Naviglio, Milan. This setup aims to balance the benefits of in-person collaboration and team cohesion with the flexibility of remote work.

Office Location(s): The primary work location is Cernusco sul Naviglio, Milan, Italy. This area is part of the greater Milan metropolitan region, offering access to a vibrant business and cultural hub.

Workspace Context:

• The office environment is expected to be professional and collaborative, designed to foster teamwork and idea exchange among marketing professionals.

• Access to standard office technology, design software, and potentially shared creative resources would be expected.

• Opportunities for face-to-face interaction with marketing colleagues, sales teams, and other departments will be available during office days, facilitating effective communication and project alignment.

• For remote workdays, candidates will need a suitable home office setup to maintain productivity and connectivity.

Work Schedule: The standard work schedule is approximately 40 hours per week. The hybrid model allows for flexibility in how these hours are distributed between the office and remote locations, subject to team and company policies.

📝 Enhancement Note: The hybrid work arrangement suggests a modern workplace culture that values both collaboration and employee autonomy. Candidates should be prepared to work effectively in both structured office settings and independent remote environments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by the HR team and hiring manager to assess qualifications and creative fit.

• Creative Assessment/Portfolio Review: A dedicated session where you will present your portfolio, discuss your design process, and explain the strategic thinking behind your work. Be prepared to walk through specific examples of marketing campaigns, digital assets, and video projects.

• Technical/Skills Interview: This may involve a practical design exercise or questions testing your proficiency with design software (Adobe Creative Suite) and your understanding of marketing principles.

• Behavioral/Team Fit Interview: Questions assessing your collaboration style, problem-solving abilities, how you handle feedback, and your understanding of the company culture and values. You may meet with other members of the marketing team.

• Final Interview: Potentially with a senior leader in marketing or a relevant department head to discuss your overall fit and strategic alignment with the role and company objectives.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects. Prioritize work that showcases your experience in marketing campaigns, digital content, and brand identity, especially those with measurable results.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges, your creative process, the solutions you developed, and the outcomes or impact. Use data and metrics where possible.

• Highlight Versatility: Showcase your ability to work across different media (digital, print, video, motion graphics) and for various marketing objectives (awareness, lead gen, sales enablement).

• Demonstrate Process: Be ready to discuss your workflow, how you incorporate feedback, and how you ensure brand consistency.

• Tailor to Henry Schein: If possible, include a project that reflects an understanding of the healthcare or technology sector, or demonstrate how you would approach a challenge specific to their industry.

Challenge Preparation:

• Design Exercise: If a practical exercise is given, focus on understanding the brief thoroughly, managing your time effectively, and producing a polished deliverable that reflects your core skills.

• Problem-Solving: Be prepared to discuss how you would approach a hypothetical marketing design challenge, e.g., creating assets for a new product launch or redesigning a landing page for better conversion. Focus on your strategic thinking and process.

• Brand Alignment: Practice articulating how you would maintain and evolve brand consistency across diverse marketing materials.

📝 Enhancement Note: The interview process will heavily scrutinize both creative talent and strategic understanding. Candidates must be prepared to demonstrate how their design work directly supports business objectives and contributes to marketing operations efficiency.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, InDesign, and ideally After Effects for motion graphics and Premiere Pro for video editing.

• Design System Tools: Experience with tools or methodologies for managing and implementing design systems (e.g., Figma, Sketch, or internal documentation platforms).

• Prototyping/Wireframing Tools: Familiarity with tools like Figma, Sketch, Adobe XD for creating mockups and prototypes, especially for digital assets like landing pages.

Analytics & Reporting:

• Web Analytics: Basic understanding of Google Analytics or similar platforms to interpret website performance data for design optimization.

• Marketing Automation Platforms: Familiarity with platforms like Salesforce Marketing Cloud, HubSpot, or similar for understanding asset integration into campaigns.

• Social Media Analytics: Experience using built-in analytics on platforms like LinkedIn, Facebook, Instagram to gauge content performance.

CRM & Automation:

• CRM Systems: Awareness of how design assets are used within CRM systems for sales enablement (e.g., Salesforce).

• Project Management Tools: Proficiency with tools like Asana, Trello, Jira, or Monday.com for managing creative workflows and deadlines.

• Digital Asset Management (DAM): Experience with DAM systems for organizing, storing, and retrieving creative assets.

📝 Enhancement Note: While the core requirement is design software proficiency, a strong candidate will also demonstrate familiarity with tools used in marketing operations, analytics, and project management, highlighting their understanding of the broader marketing ecosystem.

👥 Team Culture & Values

Operations Values:

• Customer Focus: A commitment to understanding the needs of dental professionals and translating them into effective visual communication that supports customer acquisition and retention.

• Excellence & Quality: Maintaining high standards in design execution, ensuring brand consistency, and delivering polished, impactful creative assets.

• Innovation: Embracing new creative tools, technologies (including AI), and methodologies to enhance the quality and efficiency of content production.

• Collaboration: Working effectively in cross-functional teams, fostering open communication, and valuing diverse perspectives to achieve shared goals.

• Data-Driven Approach: Using performance insights to inform design decisions and continuously optimize creative output for better results.

Collaboration Style:

• Cross-functional Integration: Actively engaging with Marketing, Sales, Product, and Customer Success teams to ensure alignment and gather necessary insights for creative projects.

• Feedback & Iteration: Open to constructive criticism and willing to iterate on designs based on feedback from stakeholders and performance data.

• Knowledge Sharing: Contributing to a collaborative environment by sharing design best practices, insights, and creative ideas with the team.

📝 Enhancement Note: The culture likely values a balance between creative expression and business objectives, emphasizing how design serves strategic marketing and sales functions within the healthcare technology sector.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Maintaining a strong, recognizable brand identity while continuously exploring new creative approaches and AI tools to keep content fresh and engaging.

• Adapting to Evolving Digital Landscapes: Keeping pace with rapid changes in digital marketing channels, social media formats, and user expectations for visual content.

• Translating Technical Information: Effectively communicating complex dental technology solutions and product features through clear, compelling visuals for a professional audience.

• Managing Multiple Stakeholder Needs: Juggling creative requests and feedback from various departments (Marketing, Sales, Product) to deliver cohesive and effective visual assets.

Learning & Development Opportunities:

• Advanced Design & Motion Graphics Training: Access to courses or workshops to enhance skills in specialized areas like 3D rendering, advanced animation, or interactive design.

• AI in Creative Tools: Training on leveraging AI tools for design ideation, content generation, and workflow automation.

• Marketing Strategy & Analytics: Opportunities to deepen understanding of marketing campaign strategy, performance analytics, and conversion rate optimization (CRO) to better inform design decisions.

• Industry Trends: Staying updated on design trends, marketing best practices, and emerging technologies within the healthcare and technology sectors.

📝 Enhancement Note: The challenges presented are common in dynamic marketing environments and offer opportunities for professional growth. The company's commitment to innovation suggests a supportive environment for skill development in cutting-edge creative and operational areas.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a visual campaign for a new dental software launch, considering both digital and offline channels?" (Focus on your process, target audience, and how you'd ensure brand consistency.)

• "Describe a time you used data or user feedback to significantly improve a marketing asset. What was the outcome?" (Highlight your analytical skills and ability to iterate based on performance.)

• "How do you stay current with design trends, and how would you incorporate new technologies like AI into your workflow for Henry Schein One Italia?" (Showcase your proactivity and forward-thinking approach.) Company & Culture Questions:

• "What do you know about Henry Schein One's mission and its role in the dental technology industry?" (Demonstrate research and genuine interest.)

• "How would you ensure your designs align with Henry Schein's brand identity and values, especially when working with technical products?" (Focus on your understanding of brand guidelines and professional communication.)

• "Describe your ideal collaborative relationship with marketing and sales teams." (Emphasize teamwork, communication, and a results-oriented mindset.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the objective, your specific contribution, the challenges faced, your design process, the tools used, and the tangible results or impact.

• Quantify Success: Whenever possible, use metrics (e.g., increased engagement, lead generation uplift, improved conversion rates) to demonstrate the effectiveness of your designs.

• Showcase Versatility: Present a diverse range of work that highlights your skills in digital design, video/motion graphics, print collateral, and campaign assets.

• Explain Your 'Why': Be prepared to articulate the strategic rationale behind your design choices, linking them back to the client's or business's objectives.

• Be Ready for Feedback: Approach critiques constructively, showing your openness to improvement and adaptation.

📝 Enhancement Note: Interviewers will be looking for a candidate who is not only a skilled designer but also a strategic thinker capable of contributing to marketing operations by creating effective, data-informed visual assets.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on the Henry Schein careers portal.

• Portfolio Customization: Tailor your portfolio to highlight projects most relevant to marketing campaigns, digital content creation, and brand identity, especially showcasing any experience in the healthcare or technology sectors.

• Resume Optimization: Ensure your resume clearly articulates your 2-5 years of experience, proficiency with Adobe Creative Suite, and any experience with video, motion graphics, AI tools, or data-driven design optimization. Use keywords from the job description.

• Interview Preparation: Practice discussing your design process, articulating the strategic impact of your work, and preparing specific examples from your portfolio that demonstrate problem-solving and collaboration skills.

• Company Research: Familiarize yourself with Henry Schein One's products, services, and its position in the dental technology market. Understand their brand messaging and target audience to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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