Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Alternative Payments

Location: São Paulo, São Paulo, Brazil

Job Type: Full-time

Category: Marketing Operations / GTM Design

Date Posted: February 05, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive the visual strategy and execution for the entire marketing funnel, from paid media campaigns to account-based marketing (ABM) collateral, ensuring brand consistency and performance optimization.

• Develop and prototype web pages, primarily for conversion-focused landing pages supporting paid media and ABM initiatives, while also contributing to the new company website.

• Foster strong cross-functional collaboration with paid media, ABM, and global teams to ensure cohesive customer journeys and iterate on designs based on data and feedback.

• Take ownership of complex design projects, providing thought leadership, evaluating design quality, identifying areas for improvement, and mentoring junior designers.

• Contribute to broader marketing design needs, including organic content, lifecycle marketing, event collateral, and overall brand storytelling.

📝 Enhancement Note: While the title is "Marketing Designer," the responsibilities heavily lean into GTM (Go-To-Market) strategy and execution, particularly within the marketing funnel. This role requires a strong understanding of how design directly impacts lead generation, conversion rates, and customer acquisition within a B2B SaaS context. The emphasis on paid media, ABM, and funnel optimization suggests a crucial role in supporting revenue generation efforts through impactful visual communication.

📈 Primary Responsibilities

• Design and execute compelling visual assets for the entire marketing funnel, including digital advertisements, landing pages, email campaigns, gated content, and follow-up collateral, ensuring strict adherence to brand identity and performance objectives.

• Create interactive prototypes for web pages using Figma, with a primary focus on optimizing the user experience for conversion-focused landing pages across organic, paid media, and ABM channels.

• Partner closely with paid media and account-based marketing teams to guarantee seamless and cohesive funnel experiences, from initial ad engagement through to conversion and subsequent customer journey touchpoints.

• Collaborate effectively with a globally distributed, cross-functional team to iterate on design concepts, implement A/B testing strategies, and establish comprehensive design guidelines and standards.

• Lead complex design initiatives, demonstrating thought leadership by critically evaluating design quality, proactively identifying areas for improvement, and providing mentorship to junior design team members.

• Offer design thought leadership and strategic guidance across a wide spectrum of marketing needs, encompassing organic content creation, customer lifecycle marketing, event branding, and the development of essential marketing collateral.

📝 Enhancement Note: The responsibilities highlight a strategic role in influencing GTM performance through design. The emphasis on "performance goals," "A/B testing," and "cohesive funnel experiences" indicates that the designer will be expected to understand and contribute to measurable business outcomes, not just aesthetic appeal. The mention of "thought leadership" and "mentoring junior team members" suggests this role may have a senior or lead-like component, even if not explicitly stated as a management position.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Visual Communications, Marketing, or a related field is highly beneficial for understanding design principles and marketing strategy.

Experience: 3-4 years of professional experience specifically in marketing design, with a demonstrable track record of creating successful digital assets and optimizing marketing funnels.

Required Skills:

• Proven expertise in designing marketing funnel elements, including digital ads, landing pages, emails, and gated content, with a strong understanding of conversion rate optimization (CRO) principles.

• Proficiency in Figma for wireframing, prototyping, and collaborative design workflows.

• Strong command of Adobe Illustrator for vector-based design execution and asset creation.

• Experience supporting paid media and account-based marketing (ABM) strategies through visual design.

• Excellent communication skills to effectively collaborate with diverse, global, cross-functional teams, articulate design rationale, and provide constructive feedback.

• A proactive and creative problem-solving mindset, with the ability to independently drive projects and identify innovative design solutions.

Preferred Skills:

• Experience within B2B SaaS or technology startup environments, with a preference for FinTech.

• Familiarity with additional design tools and rapid iteration processes that enhance workflow efficiency.

• A track record of mentoring junior designers, leading design initiatives, or establishing best practices within a team.

• Experience with rapid prototyping and iteration cycles common in fast-paced tech environments.

• Understanding of visual storytelling techniques to create engaging and persuasive marketing narratives.

📝 Enhancement Note: The required skill set clearly points towards a designer who understands the commercial impact of their work. Proficiency in Figma and Adobe Illustrator are foundational, but the emphasis on funnel design, paid media, ABM, and CRO indicates a need for a designer who thinks strategically about user journeys and conversion. The "nice-to-haves" like B2B SaaS experience and mentoring abilities suggest the company is looking for someone who can not only execute but also contribute to the growth and maturity of their design function.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong understanding of marketing funnel design, from initial ad creative through to landing page conversion and subsequent customer engagement.

• Clear examples of landing page craft, demonstrating expertise in hierarchy, layout, inclusion of credibility signals, scannability, and effective visual storytelling.

• Demonstrations of design for paid media and ABM campaigns, highlighting how visual elements were strategically employed to meet campaign objectives.

• Evidence of rapid iteration and A/B testing in design, showing how designs were refined based on performance data.

Process Documentation:

• Showcase examples of how you have contributed to or established design guidelines and standards for marketing assets.

• Illustrate your process for prototyping web pages (e.g., using Figma) to test and refine user flows for conversion.

• Provide insights into your approach to designing for performance, including how you consider metrics and user behavior in your design decisions.

• Examples of how you have mentored or guided junior team members in design processes or quality evaluation.

📝 Enhancement Note: The portfolio requirements are highly specific and geared towards demonstrating practical application in a GTM context. Candidates must prove they understand the entire marketing funnel and can design for conversion. The emphasis on "how you think about funnel design and iteration" and "clear examples of landing page craft" means a standard graphic design portfolio won't suffice; it needs to be tailored to this specific role's objectives.

💵 Compensation & Benefits

Salary Range: $20,000 – $30,000 USD per year.

Benefits:

• Equity Opportunities: Potential to share in the company's growth and success through stock options or other equity grants.

• Unlimited PTO: Flexible time off policy, allowing employees to take time off as needed, emphasizing work-life balance.

• Yearly Learning & Development Stipend: An annual budget allocated for professional development, enabling continuous learning, skill enhancement, and career growth through courses, conferences, or certifications.

Working Hours: 40 hours per week, with flexibility typical of a remote, global team environment.

📝 Enhancement Note: The salary range provided is a total annual target compensation, which is typical for remote roles in emerging markets or for companies offering equity as a significant component of overall compensation. For a Marketing Designer role in Brazil, this range is competitive, especially when considering the additional benefits like equity and a dedicated learning stipend. The "Unlimited PTO" is a modern benefit that signals trust and emphasizes results over strict hours.

🎯 Team & Company Context

🏢 Company Culture

Industry: FinTech, specifically focused on revolutionizing accounts receivable processes for service-based businesses.

Company Size: As a scaling FinTech company, Alternative Payments is likely in a growth phase, implying a dynamic environment with opportunities for significant impact and rapid professional development. The exact size isn't specified, but "scaling" suggests anywhere from 50-250 employees, with potential for growth.

Founded: Not explicitly stated, but the context of a "scaling FinTech company" implies it's established enough to have a product-market fit and is now focused on growth and expansion.

Team Structure:

• The Marketing Designer will be part of the Marketing team, collaborating closely with Paid Media and Account-Based Marketing (ABM) specialists.

• There is a strong emphasis on global cross-functional collaboration, indicating interaction with teams across different regions and disciplines.

Methodology:

• Data-Driven Design: The company values A/B testing and performance goals, indicating that design decisions are informed by data and aimed at achieving measurable results.

• Agile & Iterative: The emphasis on rapid iteration and collaboration suggests an agile approach to marketing and design development.

• Innovation & Boldness: The company culture encourages challenging conventions and taking calculated risks to build better solutions.

Company Website: https://alternativepayments.io

📝 Enhancement Note: The company culture, as described, is typical of a modern, growth-stage tech company. The emphasis on "innovation," "impact," and "collaboration" aligns with the operational needs of a FinTech firm aiming to disrupt an established market. The global nature of the team is a key aspect for designers, requiring adaptability and strong communication skills across different cultural contexts.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Marketing Designer with potential for growth into a senior or lead design role. The responsibilities include complex design tasks and mentorship, indicating a step beyond junior execution.

Reporting Structure: The designer will likely report to a Marketing Lead, Head of Marketing, or a Design Manager, depending on the internal structure. They will collaborate closely with peers in Paid Media and ABM.

Operations Impact: As a Marketing Designer focused on the funnel, this role has a direct impact on lead generation, customer acquisition cost (CAC), and ultimately, revenue growth. By creating high-converting assets and cohesive customer journeys, the designer directly contributes to the company's sales pipeline and business objectives.

Growth Opportunities:

• Deepen Marketing Design Expertise: Specialize further in conversion-focused design, performance marketing visuals, and B2B SaaS marketing.

• Lead Design Initiatives: Take ownership of larger design projects, potentially leading the visual direction for new product launches or major campaigns.

• Mentorship & Team Development: Grow into a more senior role by mentoring junior designers, contributing to design system development, and helping to shape design best practices within the company.

• Expand Skillset: Explore adjacent areas such as UI design for marketing tools, basic animation for digital ads, or data visualization for reporting.

• Contribute to Design Systems: Play a key role in building and evolving the company's design system, ensuring scalability and consistency across all marketing touchpoints.

📝 Enhancement Note: The growth opportunities are framed around deepening expertise within marketing design and potentially taking on more leadership responsibilities. For operations professionals interested in GTM, this role offers a chance to see the direct impact of design on business metrics and to grow within a scaling company that values professional development.

🌐 Work Environment

Office Type: This is a fully remote position, allowing employees to work from their preferred location within Brazil.

Office Location(s): The role is remote within Brazil, with the primary derived location being São Paulo. This offers flexibility for candidates across the country.

Workspace Context:

• Remote Collaboration: The workspace will be virtual, heavily relying on digital collaboration tools like Figma, Slack, and video conferencing.

• Global Team Interaction: Opportunities to work with and learn from a diverse, international team, fostering a rich exchange of ideas and perspectives.

• Dynamic Startup Pace: The environment is described as fast-paced and dynamic, requiring adaptability and a proactive approach to work.

Work Schedule: A standard 40-hour work week is expected, but the remote nature of the role likely offers flexibility in terms of daily hours, provided deliverables are met and collaboration with global time zones is managed effectively.

📝 Enhancement Note: The fully remote nature of the role is a significant aspect. It implies a need for self-discipline, excellent asynchronous communication skills, and comfort with digital collaboration tools. The "dynamic and high-impact environments" mentioned in the "nice-to-haves" further reinforce the expectation of an energetic and fast-paced work setting, even in a remote capacity.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit your application with a link to your portfolio.

• Portfolio Review: The talent team will review portfolios, looking for specific criteria related to funnel design and iteration.

• Initial Screening: A preliminary conversation, likely with a member of the talent team, to assess fit and basic qualifications.

• Design Challenge/Case Study: Candidates will likely be asked to complete a design exercise or present a case study from their portfolio that demonstrates their approach to marketing funnel design and problem-solving.

• Interviews with Hiring Team: Discussions with the hiring manager and potentially cross-functional team members (e.g., Marketing Lead, Paid Media specialist) to evaluate skills, experience, and cultural fit.

• Final Interview/Offer: Potential final interview and offer extension.

Portfolio Review Tips:

• Highlight Funnel Mastery: Clearly showcase your understanding of the entire marketing funnel (ad → landing page → conversion → nurture). Use case studies that walk through your design process for specific funnel stages.

• Demonstrate Iterative Design: Provide examples where you've used A/B testing, user feedback, or performance data to iterate and improve designs. Show before-and-after examples if possible.

• Showcase Landing Page Craft: Detail your approach to layout, hierarchy, calls-to-action, credibility signals, and visual appeal on landing pages. Explain the strategic thinking behind your design choices.

• Tailor to B2B SaaS: If you have B2B SaaS or FinTech experience, ensure this is prominent. If not, draw parallels to similar industries where conversion and lead generation are critical.

• Visual Storytelling: Explain how your designs tell a compelling story and communicate value propositions effectively.

Challenge Preparation:

• Understand the Business Context: Research Alternative Payments, their product, target audience, and competitive landscape.

• Focus on Conversion: For any design challenge, prioritize elements that drive conversions and improve the user journey.

• Articulate Your Process: Be prepared to clearly explain your design process, decision-making rationale, and how you would measure success.

• Consider A/B Testing: Think about potential A/B tests you would run on your designs to optimize performance.

📝 Enhancement Note: The application process places a very strong emphasis on the portfolio. Candidates must go beyond simply showing pretty pictures; they need to demonstrate strategic thinking, an understanding of conversion metrics, and the ability to iterate based on data. The "What stands out to us" section in the job description is a direct guide to what the hiring team is looking for in a portfolio.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for prototyping, UI design, and collaborative workflows. Proficiency is a core requirement.

• Adobe Illustrator: Required for vector graphics, logo design, and creating scalable marketing assets.

Analytics & Reporting:

CRM & Automation:

• Understanding how marketing designs integrate with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms (e.g., Marketo, HubSpot) will be advantageous for creating effective lead capture mechanisms.

📝 Enhancement Note: The core tools are clearly defined as Figma and Adobe Illustrator. The mention of supporting paid media and ABM implies familiarity with the broader MarTech stack, even if direct hands-on experience with specific platforms isn't mandatory. A candidate who understands how their designs fit into the larger GTM technology ecosystem will have an advantage.

👥 Team Culture & Values

Operations Values:

• Transparency & Honesty: Open communication is valued, ensuring everyone understands company direction and performance.

• Resourcefulness: A bias for action, finding creative solutions, and making progress even when paths are unclear. This translates to an expectation of proactive problem-solving in design.

• Partnership: Emphasis on teamwork and collaboration to achieve shared goals, both internally and with external partners.

• Revolutionary & Boldness: Encouragement to challenge norms, take calculated risks, and drive innovation within FinTech.

• Accountability: Taking ownership of decisions and results, understanding how individual work impacts the team and business outcomes.

Collaboration Style:

• Cross-Functional Integration: The role requires active collaboration with marketing, sales, and potentially product teams across different regions.

• Feedback-Driven: Design iterations are expected based on data, A/B testing results, and feedback from various stakeholders.

• Mentorship & Knowledge Sharing: A culture that supports growth through mentorship and sharing best practices, particularly within the design function.

📝 Enhancement Note: The company values are strongly aligned with a growth-stage startup culture. They emphasize proactivity, collaboration, and a willingness to challenge the status quo. For a designer, this means being comfortable with ambiguity, contributing ideas beyond just visual execution, and actively seeking input from others to refine their work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: In a fast-paced environment, the challenge will be to produce high-quality, high-converting designs quickly and efficiently, often with tight deadlines.

• Global Collaboration: Effectively communicating and collaborating with a diverse, globally distributed team across different time zones and cultural nuances.

• Translating Business Goals into Visuals: Deeply understanding complex FinTech products and marketing objectives to translate them into compelling and effective visual communication.

• Evolving Design Standards: Contributing to the development and maintenance of a growing design system and brand guidelines in a rapidly scaling company.

Learning & Development Opportunities:

• Specialization in FinTech Marketing Design: Gain deep expertise in designing for a specific, high-growth industry.

• Exposure to High-Impact GTM Strategies: Work closely with experienced marketing professionals on paid media, ABM, and funnel optimization.

• Leadership Potential: Opportunities to mentor junior designers and potentially lead design initiatives as the company grows.

• Access to Learning Stipend: Utilize the yearly stipend for courses, certifications, or conferences to continuously enhance design skills and industry knowledge.

📝 Enhancement Note: The challenges are typical for a designer in a scaling tech startup, emphasizing adaptability and strategic thinking. The growth opportunities are significant, offering a clear path for career advancement within marketing operations and design, particularly for those interested in the FinTech sector and GTM strategies.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a marketing funnel from scratch, including how you'd approach A/B testing and iteration."

• "How do you ensure your designs effectively communicate complex product value propositions to a specific target audience in a B2B context?"

• "Walk us through a challenging marketing design project where you had to collaborate with cross-functional teams. What was your role, and what were the key outcomes?"

Company & Culture Questions:

• "Based on our company values, how would you approach a situation where you need to be resourceful to meet a tight deadline for a marketing asset?"

• "Describe your experience working with global teams. How do you ensure effective communication and collaboration across different regions?"

• "How do you see your role as a Marketing Designer contributing to Alternative Payments' mission of transforming accounts receivable processes?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenge, your process, the solution, and the measurable results (e.g., conversion rate lift, engagement improvement).

• Focus on Funnel Flow: Explicitly map out how your designs support the user journey through the marketing funnel. Use diagrams or annotations to illustrate this.

• Highlight Iteration: Showcase examples where your designs evolved based on data or feedback. Explain the learning gained from each iteration.

• Quantify Impact: Where possible, use metrics and data to demonstrate the effectiveness of your designs. If exact numbers aren't available, discuss the intended impact and how you would measure it.

• Emphasize Craft and Strategy: Balance aesthetic quality with strategic thinking. Explain why you made certain design choices and how they align with business goals.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating an understanding of GTM strategy and conversion-driven design. Candidates should be ready to articulate their process, justify their design decisions with data and business objectives, and showcase their ability to collaborate effectively in a remote, global setting.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link, ensuring your resume and portfolio are attached.

• Customize your resume to highlight experience in marketing design, funnel optimization, lead generation assets, and proficiency in Figma and Adobe Illustrator. Use ATS-friendly keywords from the job description.

• Curate your portfolio to prominently feature marketing funnel case studies, landing page design examples, and any work related to paid media or ABM. Emphasize your design process, iteration, and measurable results.

• Prepare to discuss your portfolio in detail, focusing on how your designs have directly contributed to business objectives and conversion rates. Be ready to articulate your strategic thinking behind each piece.

• Research Alternative Payments thoroughly to understand their product, market, and company values. Prepare thoughtful questions that demonstrate your engagement and interest in the role and the company's mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.