Marketing Content Designer

📍 Job Overview

Job Title: Marketing Content Designer

Company: ReminderMedia

Location: Charlotte, United States

Job Type: FULL_TIME

Category: Marketing Operations / Creative Design

Date Posted: August 12, 2026

Experience Level: 2-5 years

Remote Status: Remote Solely

🚀 Role Summary

• This role is a hybrid of marketing strategy and hands-on design execution, requiring a deep understanding of performance marketing metrics and creative impact.

• You will be responsible for developing and optimizing top-of-funnel and paid-advertising creative, directly influencing lead generation and conversion rates.

• Building and maintaining direct relationships with financial and real estate partners is a key component, requiring strong communication and stakeholder management skills.

• The position emphasizes the innovative use of AI platforms to accelerate the entire creative lifecycle, from ideation to production, aligning with the company's AI-forward approach.

📝 Enhancement Note: This role is positioned as more than just a graphic designer; it's a strategic marketing partner who also possesses strong design capabilities. The emphasis on "thinking like a marketer" and understanding performance metrics like cost per lead and conversion is crucial for candidates. The inclusion of AI tools like Claude and Replit indicates a forward-thinking approach to creative production and workflow optimization, which is a significant differentiator.

📈 Primary Responsibilities

• Own the end-to-end development of top-of-funnel and paid-advertising creative for the core business, proactively generating new concepts rather than solely responding to requests.

• Continuously monitor and analyze creative performance metrics (e.g., click-through rates, engagement, cost per lead) and implement data-driven iterations to maintain a consistent pipeline of high-performing variants for A/B testing.

• Develop and manage brand and educational content specifically for the financial and insurance verticals, ensuring alignment with partner needs and market trends.

• Design co-marketing materials tailored for partners, fostering stronger relationships and collaborative growth initiatives.

• Cultivate and maintain direct, impactful relationships with financial and real estate partners, actively participating in partner calls and representing the marketing department's capabilities.

• Manage a partner promotion calendar, strategically identifying and filling content gaps with timely and relevant materials to maximize engagement and ROI.

• Support broader company-wide creative testing initiatives, including direct mail pieces (postcards, magazine covers) and new product launch assets (custom landing pages, localized product lines), as bandwidth permits.

• Design comprehensive marketing materials for conferences, encompassing samples, magazine covers, banners, booth graphics, and flyers to enhance brand visibility and lead capture.

• Leverage AI platforms such as Claude and Replit (with provided training) to significantly accelerate ideation, copywriting, and production workflows, enhancing efficiency and creative output.

📝 Enhancement Note: The responsibilities highlight a blend of strategic ownership and tactical execution. The emphasis on owning creative, tracking performance, and iterating based on data points to a results-oriented environment. The partner-facing responsibilities suggest a need for strong interpersonal skills and the ability to represent the company professionally. The mention of AI tools is a clear indicator of expected technological adoption.

🎓 Skills & Qualifications

Education:

• Associate's degree in a design-related field is required.

• A Bachelor's degree in Marketing, Communications, or a design-related field is preferred, indicating a desire for a well-rounded understanding of marketing principles. Experience:

• 2 to 4 years of experience in a design role, with a strong preference for experience in marketing, advertising, or performance and direct-response creative. This experience level suggests a need for foundational skills coupled with practical application in a results-driven environment. Required Skills:

• Demonstrated ability to think holistically as a marketer, understanding core concepts of sales funnels, lead generation strategies, and the direct impact of creative choices on key performance indicators such as cost per lead (CPL) and conversion rates.

• Advanced proficiency in Adobe Photoshop and Adobe InDesign, essential for high-quality graphic design and layout.

• Intermediate knowledge of Adobe Illustrator, crucial for vector graphics and versatile design applications.

• Solid understanding of print production requirements, including bleeds, trim specifications, and color profiles, necessary for producing effective direct mail and magazine assets.

• Confident and comfortable in partner-facing and stakeholder-facing interactions, capable of participating in calls, asking insightful questions, and articulating original perspectives.

• Willingness and aptitude to learn and adopt AI-assisted workflows; familiarity with AI tools like Claude, ChatGPT, Midjourney, or Replit is a significant plus. Preferred Skills:

• Experience with performance marketing analytics and reporting tools to track creative effectiveness.

• Portfolio demonstrating a track record of creating marketing assets that drive tangible business outcomes.

• Understanding of digital advertising platforms and creative best practices for paid social and search campaigns.

• Basic copywriting skills or experience working closely with copywriters to refine messaging.

📝 Enhancement Note: The required skills blend technical design expertise with strategic marketing acumen. The emphasis on performance metrics and partner-facing capabilities suggests this role is critical for driving revenue and nurturing client relationships. The explicit requirement for AI adoption points to a future-oriented approach and a need for adaptability.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing marketing work that demonstrably drives action and achieves measurable results.

• Focus on examples such as lead magnets, paid advertisements, or direct mail campaigns where the creative's impact on performance metrics (e.g., lead generation, conversion rates) can be clearly articulated.

• Evidence of performance results, beyond just visual polish, is a critical component for portfolio review.

• Showcase a variety of creative assets, including digital ads, direct mail pieces, and co-marketing materials, demonstrating versatility. Process Documentation:

• While not explicitly stated, candidates are expected to articulate their design and iteration processes, including how they approach concept development, feedback integration, and performance analysis.

• The ability to document workflows for AI-assisted content creation will be a significant advantage.

• Demonstrate a systematic approach to managing a promotion calendar and tracking the lifecycle of creative assets from concept to deployment and analysis.

📝 Enhancement Note: The portfolio requirement is heavily performance-oriented, moving beyond aesthetic appeal to focus on business impact. Candidates should prepare to discuss not just what they designed, but why and how it performed, using data to support their claims. The expectation for process documentation suggests a need for structured thinking and an ability to replicate successful workflows.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Marketing Content Designer with 2-5 years of experience in a remote, US-based role, and considering ReminderMedia's status as an Inc. 5000 fast-growing company, a competitive salary range is estimated between $60,000 and $85,000 annually.

• This estimate accounts for the hybrid nature of the role (design + marketing strategy), the required AI tool proficiency, and the responsibilities related to partner management.

• Specific compensation will be commensurate with experience and demonstrated performance capabilities. Benefits:

• Highly competitive compensation package, reflecting the value placed on this strategic role.

• World-class benefits package including comprehensive medical, dental, and vision insurance.

• 401(k) plan with a company match, supporting long-term financial planning.

• Provision of necessary equipment for effective remote work, ensuring productivity and convenience.

• Opportunities for professional development and growth within an AI-forward organization. Working Hours:

• Standard full-time working hours are expected, likely around 40 hours per week.

• The remote nature of the role offers flexibility in scheduling, provided that core business hours and team collaboration needs are met, and deadlines are consistently achieved.

📝 Enhancement Note: The salary range is an estimate based on market data for similar roles in the US. The benefits package is robust, aligning with the company's positioning as a desirable employer. The mention of remote equipment provision is a practical perk for remote employees.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing Services (specifically for small businesses)

Company Size: ReminderMedia is a recognized leader and an Inc. 5000 fast-growing company, indicating a dynamic, scalable, and ambitious business environment. The "Top Place to Work" recognition suggests a positive and employee-centric culture.

Founded: ReminderMedia was founded in 2004, providing a stable history of over two decades in the market, allowing for established processes and a strong client base.

Team Structure:

• The Marketing Content Designer will likely be part of a broader Marketing department, potentially working closely with advertising specialists, content strategists, and CRM/operations teams.

• Collaboration will be key, with direct interaction expected with the advertising team for paid creative and with vertical-specific teams (financial, insurance) for content.

• The role involves direct external interaction with financial and real estate partners, acting as a bridge between ReminderMedia's marketing capabilities and partner needs. Methodology:

• ReminderMedia operates with a client-centric approach, empowering small businesses to grow. This translates to a focus on delivering tangible value and measurable results.

• The company is explicitly "AI-forward," indicating a commitment to leveraging cutting-edge technology for efficiency, innovation, and enhanced creative output.

• Performance marketing is a core methodology, with an emphasis on tracking metrics, iterating on creative, and optimizing for lead generation and conversion.

Company Website: https://www.remindermedia.com/

📝 Enhancement Note: The company culture appears to be a blend of fast-paced growth, client focus, and technological innovation. The "Top Place to Work" status suggests a supportive environment, while the Inc. 5000 listing points to ambition and a drive for results. The AI-forward stance is a key differentiator.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor with significant ownership and strategic input, fitting into the mid-level experience bracket (2-5 years). It offers a unique blend of creative execution and marketing strategy, providing a strong foundation for future roles in performance marketing, creative leadership, or partner management.

Reporting Structure: The specific reporting structure is not detailed, but it's likely the Marketing Content Designer will report to a Marketing Manager or Director who oversees creative and performance marketing initiatives.

Operations Impact: The role has a direct impact on revenue generation through optimized paid advertising creative and effective partner co-marketing efforts. By improving lead quality and conversion rates, this position contributes directly to the company's growth objectives and client acquisition success.

Growth Opportunities:

• Specialization: Deepen expertise in performance marketing creative, AI-assisted design workflows, or specific vertical marketing (financial/insurance).

• Leadership: Potential to move into a Creative Lead or Marketing Manager role, overseeing strategy and execution for specific campaigns or verticals.

• Skill Development: Continuous learning in AI tools, advanced design techniques, and marketing analytics, supported by company training and resources.

• Cross-Functional Exposure: Gain valuable experience working with sales, product, and client success teams, understanding broader business operations.

📝 Enhancement Note: This role offers a compelling path for growth, especially for individuals who excel at the intersection of creative design and performance marketing. The emphasis on AI and partner management provides specialized skills that are highly valuable in today's market.

🌐 Work Environment

Office Type: Remote Solely. This means the employee will work exclusively from a home office, offering maximum flexibility in terms of location within the United States.

Office Location(s): While the role is remote, the derived location is Charlotte, North Carolina, United States. This might indicate a primary hub for the company or a preferred timezone for collaboration, though the role is fully remote.

Workspace Context:

• The company provides necessary equipment for remote work, ensuring a well-equipped home office setup.

• As a remote position, the workspace is self-managed, requiring discipline and effective time management.

• Collaboration will primarily occur through digital channels (e.g., Slack, email, video conferencing), necessitating strong virtual communication skills.

• The AI-forward culture suggests access to and integration of advanced digital tools for collaboration and productivity. Work Schedule:

• Standard full-time hours (approximately 40 hours per week) are expected.

• While remote, maintaining consistent availability during core business hours for team collaboration and partner interactions is important. Flexibility is implied, but performance and responsiveness are key.

📝 Enhancement Note: The fully remote nature of this role is a significant draw for candidates seeking work-life balance and location independence. The provision of equipment is a practical benefit, and the need for self-discipline in a remote setting should be highlighted.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements, with a strong emphasis on performance-driven creative.

• Hiring Manager Interview: A discussion about your experience, design philosophy, marketing understanding, and approach to AI tools and partner interactions. Be prepared to articulate your thought process.

• Skills Assessment/Creative Challenge: Potentially a practical exercise or case study focused on developing creative concepts for a specific marketing objective or analyzing the performance of existing creative.

• Team/Stakeholder Interview: An opportunity to meet with potential team members and possibly key partners to assess cultural fit, collaboration style, and communication skills.

• Final Interview: A concluding discussion with senior leadership to finalize the decision.

Portfolio Review Tips:

• Highlight Performance: For each piece in your portfolio, clearly articulate the objective, your role, the creative strategy, and most importantly, the measurable results (e.g., CPL reduction, conversion rate increase, lead volume). Use data and metrics to back up your claims.

• Showcase Process: Be ready to walk through your design process, from ideation and concept development to execution and iteration. Explain how you use tools like Photoshop, InDesign, and Illustrator.

• Demonstrate Marketing Acumen: Explain why you made certain design choices from a marketing perspective. How does the creative align with the target audience, the funnel stage, and the overall campaign goals?

• Include AI Integration: If possible, showcase projects where you've leveraged AI tools for ideation, copywriting assistance, or production acceleration. Explain the benefits and outcomes.

• Tailor to ReminderMedia: Research ReminderMedia's existing marketing materials, target industries (financial, insurance), and brand voice. Tailor your portfolio presentation to show how your skills align with their specific needs.

Challenge Preparation:

• Think Strategically: For any creative challenge, focus not just on the aesthetics but on the marketing strategy behind it. What problem are you solving? Who is the target audience? What is the desired outcome?

• AI Integration: Be prepared to discuss how you would leverage AI tools to brainstorm ideas, generate copy variations, or optimize creative elements within a given timeframe.

• Data-Driven Approach: If presented with performance data, be ready to analyze it and propose data-backed creative improvements.

• Concise Communication: Practice articulating your ideas clearly and concisely, as you'll likely have time constraints.

📝 Enhancement Note: The application process emphasizes a results-driven approach, with the portfolio serving as the primary evidence of a candidate's ability to drive marketing outcomes. Candidates should prepare to discuss their strategic thinking and data analysis skills, not just their design proficiency.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency in Photoshop and InDesign is mandatory. Intermediate knowledge of Illustrator is also required. These are the core tools for graphic design and layout.

• AI Platforms: Familiarity or willingness to learn and use platforms like Claude, ChatGPT, Midjourney, or Replit is essential. Training will be provided, indicating the company's commitment to integrating these tools. These will be used for ideation, copywriting, and accelerating production.

Analytics & Reporting:

• While not explicitly listed as required tools, the role requires tracking creative performance (clicks, engagement, cost per lead). Therefore, familiarity with analytics platforms (e.g., Google Analytics, platform-specific ad managers like Facebook Ads Manager, LinkedIn Ads Manager) and reporting dashboards would be highly beneficial. CRM & Automation:

• Understanding of how creative integrates with CRM systems and marketing automation platforms to drive lead nurturing and conversion is implicitly required, though specific tool proficiency is not listed as a primary requirement.

📝 Enhancement Note: The core technical requirements are heavily focused on the Adobe Creative Suite. The significant emphasis on AI tools (Claude, Replit) indicates a modern and forward-thinking approach to creative production and workflow optimization. Candidates should highlight any experience or eagerness to learn these AI technologies.

👥 Team Culture & Values

Operations Values:

• Client-Centricity: A core value is empowering small businesses, meaning the work produced should directly contribute to client growth and success.

• Innovation & AI Integration: The company is "AI-forward," valuing employees who embrace new technologies to improve efficiency and creative output.

• Performance-Driven: A strong focus on measurable results, such as lead generation and conversion rates, indicating that data and ROI are paramount.

• Collaboration: Working effectively within the marketing team and with external partners is crucial for success.

• Proactive Ownership: Taking initiative to develop new creative concepts and iterate on existing ones, rather than waiting for direction.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with the advertising team for paid creative and with vertical specialists for content.

• Partner Engagement: Building and maintaining direct relationships with financial and real estate partners, acting as a marketing representative.

• Feedback Loops: Expectation of providing and receiving feedback to continuously improve creative performance and partner materials.

• Virtual Communication: Proficiency in digital communication tools and practices is essential for a remote team environment.

📝 Enhancement Note: The company culture values both creativity and measurable results, with a strong emphasis on leveraging AI. The collaborative aspect extends both internally and externally with partners, requiring strong communication and relationship-building skills.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative and Performance: The primary challenge will be to create visually appealing designs that also meet stringent performance marketing goals and drive measurable business outcomes.

• AI Integration Learning Curve: Effectively integrating new AI tools into existing workflows and understanding their capabilities and limitations will require continuous learning and adaptation.

• Managing Partner Relationships: Building trust and delivering value to diverse financial and real estate partners requires strong interpersonal skills, clear communication, and the ability to tailor solutions.

• Pace of Innovation: Staying ahead of trends in both marketing creative and AI technology to ensure ReminderMedia remains an industry leader.

Learning & Development Opportunities:

• AI Tool Mastery: Extensive opportunity to become proficient in cutting-edge AI platforms for creative ideation, copywriting, and production acceleration.

• Performance Marketing Expertise: Deepen understanding of funnel optimization, A/B testing, and data-driven creative strategy.

• Vertical Marketing Specialization: Gain in-depth knowledge of marketing strategies for the financial and insurance sectors.

• Client Relationship Management: Develop skills in managing external partner relationships and co-marketing initiatives.

• Career Advancement: Potential pathways into creative leadership, performance marketing management, or partner success roles within the organization.

📝 Enhancement Note: The challenges presented are opportunities for significant professional growth. Mastering AI tools and demonstrating a direct impact on revenue are key development areas.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed marketing creative that significantly improved a key performance metric like cost per lead or conversion rate. What was your process, and what were the results?" (Focus on data and impact).

• "How would you approach using AI tools like Claude or Replit to brainstorm new ad concepts for a financial services client? Walk me through your process." (Demonstrate AI integration and strategic thinking).

• "Imagine you need to create co-marketing materials for a real estate partner. How would you ensure the content is relevant, engaging, and drives action for their target audience?" (Highlight partner-centric approach and marketing acumen). Company & Culture Questions:

• "What do you know about ReminderMedia and our approach to marketing for small businesses? How does your experience align with our 'AI-forward' philosophy?" (Show research and alignment).

• "This role involves direct interaction with partners. Describe your experience building and maintaining external stakeholder relationships and how you handle client feedback." (Assess communication and relationship skills).

• "How do you balance creative vision with the need for data-driven optimization in your design work?" (Evaluate ability to blend art and science). Portfolio Presentation Strategy:

• Structure for Impact: For each portfolio piece, use a clear narrative: Problem/Objective -> Your Solution/Creative -> Process (including AI if applicable) -> Results/Metrics.

• Quantify Everything: Use numbers, percentages, and specific metrics to demonstrate the performance of your work. If exact numbers aren't available, use strong qualitative descriptions of impact.

• Explain the 'Why': Articulate the strategic thinking behind your design choices. Why this color palette? Why this layout? How does it serve the marketing goal?

• Showcase AI Use: If you've used AI tools, explain how and why. Did it speed up ideation? Generate copy variations? Help with image creation? What was the tangible benefit?

• Be Ready for Questions: Anticipate questions about your process, your biggest challenges, and how you would approach specific scenarios relevant to ReminderMedia.

📝 Enhancement Note: Interview preparation should focus on showcasing a blend of creative talent, marketing strategic thinking, and a proactive, data-driven approach. Highlighting experience with AI tools and partner management will be crucial.

📌 Application Steps

To apply for this Marketing Content Designer position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Select 3-5 of your strongest pieces that best demonstrate your ability to create marketing content that drives action and delivers measurable results. Prioritize examples with clear performance data and any instances where you leveraged AI tools.

• Tailor Your Resume: Highlight keywords from the job description, such as "performance marketing," "lead generation," "conversion optimization," "paid advertising," "Adobe Photoshop/InDesign/Illustrator," and "AI tools (Claude, Replit)." Quantify your achievements wherever possible.

• Prepare Your Narrative: Practice explaining your portfolio pieces, focusing on the strategic thinking, design process, and quantifiable outcomes. Be ready to discuss how you would leverage AI tools in this role.

• Research ReminderMedia: Understand their business model, target industries (financial, insurance), and current marketing efforts. Prepare thoughtful questions about their culture, team, and the role's specific challenges.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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