Marketing & Web Designer

📍 Job Overview

Job Title: Marketing & Web Designer

Company: GC AI

Location: San Mateo, California, United States / Canada (Remote)

Job Type: FULL_TIME

Category: Marketing Operations / Design

Date Posted: April 30, 2026

Experience Level: Mid-Level (5-7 years)

Remote Status: Remote/Hybrid

🚀 Role Summary

• Lead and execute design strategy across all marketing and sales touchpoints, ensuring a cohesive and impactful brand presence.

• Own and evolve the company's design system, establishing visual guardrails for scalable brand consistency.

• Manage and update the company website, balancing user experience, conversion optimization, and brand expression.

• Create compelling visual assets for demand generation campaigns, thought leadership content, and sales enablement materials.

• Collaborate cross-functionally with Marketing, Sales, Product, and Leadership teams to align design efforts with business objectives and revenue goals.

📝 Enhancement Note: This role is positioned as a key individual contributor responsible for the visual identity and execution across marketing and sales functions. The emphasis on "owning" the design system and website, coupled with direct collaboration with revenue-generating teams, indicates a strategic, hands-on position with significant impact on GTM effectiveness.

📈 Primary Responsibilities

• Drive the visual direction and execution for all marketing and sales channel materials, including website, social media, email campaigns, event collateral, and digital advertising.

• Develop, maintain, and scale the GC AI design system to ensure brand consistency, visual integrity, and efficient asset creation across all platforms and communications.

• Oversee the management and regular updates of the company website, focusing on enhancing user experience, improving conversion rates, and reinforcing brand messaging.

• Design and produce a wide range of visual assets, such as digital ads, presentation decks, social media graphics, and event materials, to support demand generation and thought leadership initiatives.

• Act as a primary design partner to Content, Demand Generation, Product Marketing, Sales, and Executive Leadership, ensuring design solutions directly support and drive revenue objectives.

• Create and standardize templates for various collateral types, including slide decks, one-pagers, and case studies, to enable scalable, high-quality output from all teams.

• Manage relationships and projects with external creative agencies, providing clear direction and feedback to ensure alignment with GC AI's brand and objectives.

📝 Enhancement Note: The responsibilities clearly define a dual role of strategic design leadership and hands-on execution. The focus on "owning" the design system and website, alongside direct support for "revenue goals" and "demand gen campaigns," highlights the critical link between design and GTM success. Experience with website content management systems (CMS) and a strategic approach to design for conversion are implied.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communication, Marketing, or a related field, or equivalent practical experience.

Experience: 5–7 years of dedicated design experience, with a strong emphasis on B2B software environments.

Required Skills:

• Proven expertise in developing and managing scalable design systems, ensuring brand consistency across diverse digital and print touchpoints.

• Strong command of web design principles, with hands-on experience managing and updating websites (experience with Sanity or similar CMS is essential).

• Demonstrated ability to balance high-level brand strategy and creative direction with meticulous executional detail.

• Advanced proficiency in design software (e.g., Adobe Creative Suite, Figma, Sketch) for creating a wide array of marketing and sales assets.

• Exceptional portfolio showcasing excellence in web design, digital marketing collateral, and B2B brand representation.

• Strong understanding of user experience (UX) principles and how they apply to web design and marketing materials for conversion optimization.

• Excellent collaboration and communication skills, with a proven track record of working effectively with cross-functional teams including Marketing, Sales, and Product.

Preferred Skills:

• Experience working with early-stage, Series A/B funded start-ups, understanding the unique demands and agility required.

• Familiarity with Framer for website development, with a strong preference for Sanity or similar modern CMS platforms.

• Bonus: Proficiency in motion graphics, video editing, or 3D design software.

• Previous experience within the AI or Legal Tech industries.

📝 Enhancement Note: The requirement for 5-7 years of experience in B2B software, coupled with specific tool mentions (Sanity, Framer) and the need for strong portfolio evidence, indicates a mid-level to senior individual contributor role. The emphasis on "extreme taste" suggests a company that values aesthetic quality and modern design sensibilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, demonstrating a strong track record of successful web design and marketing collateral creation within a B2B software context.

• Showcase specific examples of how you've developed and applied design systems, highlighting consistency and scalability across various projects.

• Include case studies or examples of website updates or redesigns, detailing your process, design decisions, and the impact on user experience or conversion rates.

• Provide evidence of your ability to create effective visual assets for demand generation campaigns, sales enablement materials, and brand storytelling.

Process Documentation:

• Be prepared to discuss your process for managing design projects from concept to completion, including brief intake, ideation, iteration, and final delivery.

• Articulate your approach to collaborating with stakeholders, gathering feedback, and incorporating revisions to ensure project alignment and satisfaction.

• Detail your experience with building and maintaining design systems, including documentation, style guides, and asset management strategies.

• Explain your methodology for website content updates, including considerations for SEO, user flow, and performance optimization.

📝 Enhancement Note: For a design-focused role that heavily influences GTM efforts, a robust portfolio is critical. The expectation is not just visual output, but also a demonstration of process, strategic thinking, and measurable impact, particularly concerning website performance and brand consistency.

💵 Compensation & Benefits

Salary Range:

For a Marketing & Web Designer with 5-7 years of experience in the B2B software space, located in the San Mateo, CA area or remote in Canada/USA, the estimated annual salary range is between $85,000 - $120,000 USD.

Estimated Salary Breakdown:

• San Mateo, CA (Hybrid): $95,000 - $120,000 USD. San Mateo is a high-cost-of-living area in the Bay Area, influencing compensation. The hybrid model might slightly adjust expectations compared to fully remote.

• Remote (USA): $85,000 - $110,000 USD. This range adjusts for a broader US market, potentially considering cost-of-living variations if not tied to a specific high-cost metro.

• Remote (Canada): $85,000 - $105,000 USD (equivalent). Compensation in Canada can vary significantly by province. This estimate uses a general USD equivalent, acknowledging potential currency exchange fluctuations and market differences.

Methodology: This estimate is based on industry benchmarks for B2B design roles with 5-7 years of experience, considering the specific skills required (web design, design systems, marketing collateral). Data was sourced from aggregated salary information for similar roles in the US and Canada, with adjustments for regional cost of living and the tech/startup sector.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Generous paid time off (PTO) and company holidays.

• 401(k) or equivalent retirement savings plan with potential company match.

• Opportunities for professional development, including courses, workshops, and conference attendance.

• Remote work stipend or home office setup allowance.

Working Hours:

Standard full-time work week, approximately 40 hours per week. The role offers flexibility, especially for remote employees, though core collaboration hours will be expected. For those near San Mateo or Provo offices, a hybrid schedule requires in-office presence on Mondays, Wednesdays, and Fridays.

📝 Enhancement Note: Salary ranges are estimates for a mid-level designer in the tech/startup space. Benefits are typical for full-time roles in the US/Canada, with added emphasis on remote work support and startup equity potential. The hybrid requirement for those near offices is a key detail for location-based compensation considerations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence (AI) / Legal Tech. GC AI operates at the intersection of AI and the legal technology sector, aiming to revolutionize how in-house legal teams operate. This niche often involves sophisticated, data-driven solutions requiring clear, credible visual communication.

Company Size: Early-stage (Series A/B start-up). This implies a dynamic, fast-paced environment where individuals can have a significant impact and wear multiple hats. It also means processes may be evolving, and adaptability is key.

Founded: Information not provided, but the mention of Series A/B funding suggests a relatively recent founding, likely within the last 5-8 years, focusing on rapid growth and market penetration.

Team Structure:

• The design function appears to be a central, integrated part of the Go-To-Market (GTM) strategy, working closely with Marketing, Sales, and Product Marketing.

• As a singular designer, this role likely reports into a Head of Marketing or a similar GTM leader, with direct collaboration across various departments.

Methodology:

• Data-Driven Design: The role requires supporting revenue goals, suggesting design decisions will be informed by data, user feedback, and campaign performance metrics.

• Agile Execution: Working within a startup environment necessitates a flexible and iterative approach to design, adapting quickly to changing priorities and market feedback.

• Brand Stewardship: A core methodology will be maintaining and evolving a consistent brand identity across all touchpoints, ensuring visual coherence and market credibility.

Company Website: gc.ai

📝 Enhancement Note: The company's focus on AI and Legal Tech suggests a need for sophisticated, trustworthy, and user-friendly design. As a startup, the culture is likely to be collaborative, fast-paced, and results-oriented, with significant opportunities for individual impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a key individual contributor, likely at a mid-to-senior level within the design function. It offers significant ownership and the opportunity to shape the visual identity of a growing company and a nascent category.

Reporting Structure: The designer will likely report to a leadership role within the Go-To-Market (GTM) team, such as the Head of Marketing or VP of Marketing. Direct collaboration with sales, product marketing, and content teams is expected.

Operations Impact: The designer's work will have a direct impact on GC AI's revenue by:

• Enhancing website conversion rates through improved user experience and design.

• Supporting demand generation campaigns with compelling visual assets that drive lead acquisition.

• Strengthening brand credibility and market perception, which influences customer trust and sales cycles.

Growth Opportunities:

• Specialization & Leadership: Opportunity to become the go-to expert for design within GC AI, potentially leading to future design team growth and management.

• Skill Expansion: Exposure to various GTM functions can lead to cross-functional skill development. Bonus skills like motion graphics or video editing can open new avenues.

• Strategic Influence: As the company scales, the designer will have increasing influence on brand strategy and product marketing initiatives, potentially moving into a more strategic design leadership role.

• Industry Expertise: Deepening knowledge in AI and Legal Tech can position the candidate as a valuable asset in a high-growth, niche market.

📝 Enhancement Note: This role offers substantial growth potential for an individual contributor who excels in a startup environment. The direct link to revenue and the opportunity to shape a brand's visual identity are significant career advantages.

🌐 Work Environment

Office Type: Hybrid for employees within ~50 miles of San Mateo, CA or Provo, UT offices. Remote-first for others. This indicates a commitment to flexibility while still valuing in-person collaboration for those geographically proximate.

Office Location(s): San Mateo, California and Provo, Utah (core office locations for hybrid employees). Remote work is available across the United States and Canada.

Workspace Context:

• Collaborative Environment: For hybrid employees, the office setting will likely foster in-person collaboration, brainstorming, and team building on designated days (Monday, Wednesday, Friday).

• Tools & Technology: Access to standard design software, project management tools, and communication platforms will be provided. The company is transitioning its website platform, offering an opportunity to influence the technology stack.

• Team Interaction: For remote employees, communication will be primarily digital via video conferencing, chat, and collaboration platforms. Regular virtual check-ins and team meetings will facilitate interaction.

Work Schedule: Standard full-time hours (approx. 40 hours/week) with flexibility. For hybrid employees, the schedule includes specific in-office days to maximize collaborative synergy. Remote employees have more autonomy in structuring their day, provided they meet project deadlines and attend necessary meetings.

📝 Enhancement Note: The hybrid model for specific locations suggests a deliberate effort to balance the benefits of remote work with the value of in-person interaction for key team members and strategic activities.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A brief call to assess basic qualifications, experience, and cultural fit, often with an HR representative or hiring manager.

2. Portfolio Review & Skills Assessment: A more in-depth discussion focused on your portfolio. This may involve presenting specific case studies, discussing your design process, and answering questions about your experience with design systems, web design, and marketing collateral. Expect questions about how you've supported revenue goals or business objectives through design.

3. Cross-Functional Interview: You may meet with key stakeholders from Marketing, Sales, or Product to assess your collaboration style, communication skills, and understanding of their needs.

4. Final Interview: Typically with senior leadership (e.g., Head of Marketing, CEO) to discuss strategic vision, cultural alignment, and overall fit for the company's growth trajectory.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest, most relevant projects that showcase your B2B design experience, design system work, and website management capabilities.

• Tell a Story: For each project, clearly articulate the problem, your role, your process, the solutions you implemented, and the measurable results or impact (e.g., improved conversion rates, enhanced brand consistency).

• Highlight Design Systems: Dedicate a section or clearly mark projects where you built or significantly contributed to a design system. Explain its structure, benefits, and how it was implemented.

• Showcase Website Work: Be prepared to walk through your website design process, including wireframing, UI design, content integration, and any CMS experience (Sanity, Framer).

• Tailor to GC AI: Briefly explain why your skills and experience are a strong match for GC AI's mission, industry (AI/Legal Tech), and startup environment.

Challenge Preparation:

• Be ready for potential design challenges, such as creating a quick ad concept, a social media graphic, or a slide deck element based on a prompt.

• Practice articulating your design rationale clearly and concisely, especially under time pressure.

• Prepare to discuss how you would approach a specific design problem for GC AI, demonstrating strategic thinking and problem-solving skills.

📝 Enhancement Note: The interview process emphasizes a deep dive into the portfolio and practical application of design skills relevant to GTM and revenue generation. Candidates should prepare to discuss their process and impact rigorously.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Web Content Management Systems (CMS): Sanity (preferred), Framer (current, transitioning), or similar modern web builders.

• Prototyping Tools: Figma, InVision, or similar for interactive mockups.

Analytics & Reporting:

• Web Analytics: Google Analytics (or similar) for website performance tracking.

• Marketing Automation Platforms: Experience with platforms like HubSpot, Marketo, or Pardot is beneficial for understanding campaign asset integration.

• CRM: Familiarity with Salesforce or similar CRM systems to understand how marketing assets integrate with sales processes.

CRM & Automation:

• Project Management: Tools like Asana, Trello, Jira, or Monday.com for managing design workflows and timelines.

• Collaboration & Communication: Slack, Microsoft Teams, Zoom for day-to-day team interaction and meetings.

📝 Enhancement Note: Proficiency with modern design tools and a strong understanding of web content management systems, particularly Sanity, are critical. Familiarity with analytics and marketing/sales platforms demonstrates an understanding of how design contributes to broader GTM metrics.

👥 Team Culture & Values

Operations Values:

• Excellence & Taste: A high standard for visual quality and a keen eye for detail are paramount, reflecting the company's pursuit of category leadership.

• Impact-Driven: Design decisions are expected to contribute directly to business objectives, particularly revenue generation and brand recognition.

• Collaboration & Partnership: A strong emphasis on working effectively with cross-functional teams, fostering open communication and mutual respect.

• Agility & Adaptability: The startup environment requires flexibility, a willingness to iterate, and the ability to adapt to changing priorities and market dynamics.

• Ownership & Initiative: Taking responsibility for design projects, proactively identifying opportunities, and driving solutions forward.

Collaboration Style:

• Integrated Design Partner: The designer is expected to be an active participant in GTM strategy discussions, not just an order-taker.

• Feedback-Oriented: A culture that encourages constructive feedback exchange to refine designs and improve outcomes.

• Proactive Communication: Regularly updating stakeholders on project progress, potential challenges, and design rationale.

• Cross-Pollination: Sharing design insights and best practices across departments to elevate the overall visual communication of the company.

📝 Enhancement Note: The culture emphasizes high performance, collaborative problem-solving, and a direct contribution to business outcomes, typical of successful startups aiming for rapid growth.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Competing Priorities: Juggling multiple design requests from various departments (Marketing, Sales, Product) with often tight deadlines.

• Establishing a New Brand Identity: For an early-stage company, developing and solidifying a brand's visual language can be complex and requires strategic vision.

• Scaling Design Systems: Ensuring design systems remain effective and manageable as the company and its product offerings grow.

• Remote Collaboration Dynamics: Effectively collaborating and building rapport with a distributed team, ensuring clear communication and alignment.

• Measuring Design Impact: Quantifying the ROI of design initiatives, especially in a B2B context where attribution can be nuanced.

Learning & Development Opportunities:

• Deep Dive into AI/Legal Tech: Gain specialized knowledge in a rapidly evolving and high-impact industry.

• Growth into Design Leadership: As the company scales, there's potential to build and manage a design team.

• Mastery of Modern Web Technologies: Expertise in platforms like Sanity and advanced design systems.

• Cross-Functional Exposure: Develop a broader understanding of GTM strategies by working closely with marketing, sales, and product teams.

• Strategic Brand Building: Contribute significantly to the visual identity of a category-defining company.

📝 Enhancement Note: The challenges are typical for a designer in a growing startup, offering significant opportunities for skill development and career advancement by overcoming them.

💡 Interview Preparation

Strategy Questions:

• "How would you approach building a design system from scratch for a company like GC AI?"

• "Describe your process for managing website updates to improve user experience and conversion rates. What metrics would you track?"

• "How do you ensure brand consistency across diverse marketing channels (e.g., social media, email, ads, collateral)?"

• "Walk me through a project where your design directly supported a revenue goal or sales objective. What was the outcome?"

Company & Culture Questions:

• "What excites you about GC AI's mission and the AI/Legal Tech space?"

• "How do you stay updated on design trends and best practices, particularly in the B2B software industry?"

• "Describe a time you collaborated with sales or marketing teams. What was your role, and how did you ensure alignment?"

• "What are your thoughts on the importance of 'extreme taste' in design for a company like ours?"

Portfolio Presentation Strategy:

• Start with Impact: Begin your presentation with your most impactful projects that align with GC AI's needs (B2B, web, marketing, design systems).

• Structure Your Case Studies: For each project, clearly state the objective, your specific contribution, your design process, key challenges, solutions implemented, and quantifiable results.

• Demonstrate Design System Thinking: Clearly explain the components of your design systems and how they facilitate consistency and efficiency.

• Showcase Web Design Expertise: Be ready to discuss your approach to UI/UX for websites, including navigation, calls-to-action, and content presentation.

• Explain Your Tools & Workflow: Briefly touch upon the tools and software you use and how your workflow supports efficient project delivery.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative excellence, strategic thinking, GTM alignment, and strong collaboration skills, backed by concrete portfolio examples.

📌 Application Steps

To apply for this Marketing & Web Designer position:

• Submit your application through the provided link on jobs.gem.com.

• Tailor Your Resume: Highlight experience in B2B software, design systems, web design, and marketing collateral creation. Quantify achievements wherever possible (e.g., "increased website conversion by X%" or "developed design system used across Y campaigns").

• Curate Your Portfolio: Select 3-5 of your strongest, most relevant projects that showcase your skills in web design, marketing asset creation, and design system management. Ensure it's easily accessible (e.g., via a link to your personal website or a PDF).

• Prepare Your Presentation: Practice walking through your portfolio, focusing on your process, problem-solving skills, and the impact of your design work, particularly concerning business goals.

• Research GC AI: Understand their current brand, website, and mission. Consider how your design expertise can contribute to their growth in the AI and Legal Tech space.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.