Manager, UX Content Strategy

📍 Job Overview

Job Title: Manager, UX Content Strategy

Company: Insulet Corporation

Location: Acton, Massachusetts, United States

Job Type: FULL_TIME

Category: UX Content Strategy / Design Operations

Date Posted: 2026-06-02T00:00:00

Experience Level: 10+ years

Remote Status: Hybrid

🚀 Role Summary

• Lead and mentor a team of four Content Strategists to elevate user experiences through impactful language and strategic content design.

• Drive the definition and execution of UX content strategy across core Omnipod 5 products, ensuring alignment with user needs, business objectives, and brand standards.

• Foster cross-functional collaboration with UX, Product, and Engineering leadership to influence product design and create cohesive, user-centered digital and mobile experiences.

• Develop and refine content systems, governance models, and best practices for voice, tone, terminology, and accessibility within a highly regulated industry.

📝 Enhancement Note: This role is positioned as a leadership opportunity within a specialized UX Center of Excellence, focusing on content strategy for a complex medical device. The emphasis on "Omnipod 5 products" and the "highly regulated industry" context (healthcare/medical devices) indicates a need for strategic thinking, process rigor, and a deep understanding of user experience within critical applications. The hybrid work arrangement suggests a balance between in-office collaboration and remote flexibility, typical for managerial roles.

📈 Primary Responsibilities

• Define and champion the overall UX content strategy for Insulet's Omnipod 5 product suite, translating complex user needs and business goals into clear, effective communication.

• Lead, mentor, and develop a team of four Content Strategists, setting high standards for craft, quality, and strategic impact in UX writing and content design.

• Drive consistency in voice, tone, terminology, and interaction patterns across the entire Omnipod product ecosystem, ensuring a unified and intuitive user journey.

• Collaborate closely with cross-functional partners including UX Design, Product Management, Engineering, Research, and Marketing to embed content strategy early and throughout the product development lifecycle.

• Support the refinement and implementation of Insulet's content systems, including tools, templates, voice/tone guidelines, standards, patterns, and terminology, ensuring scalability and efficiency.

• Champion best practices in accessibility and inclusive design, ensuring all content is usable and understandable by a diverse user base.

• Guide prioritization, resource allocation, and workflow optimization for the content strategy team to enhance delivery quality and team efficiency.

• Leverage user research, data analytics, and user feedback to inform content decisions and measure the effectiveness of content strategies.

📝 Enhancement Note: The responsibilities highlight a strategic leadership role that goes beyond traditional UX writing. It involves system-level thinking, process development, team management, and significant cross-functional influence. The mention of "Omnipod 5 products" and "content systems" implies a need for understanding how content integrates with product architecture and design systems.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree or higher in a relevant field such as Content Strategy, UX Design, Communications, English, or a related discipline. Experience:

• 7+ years of progressive experience in UX Writing, Content Strategy, Content Design, or a closely related field.

• 3+ years of demonstrated experience leading and managing content strategy or content design teams.

• Proven track record of delivering end-to-end content strategy for complex, mobile-based products or platforms.

• Experience working in or with highly regulated industries, such as healthcare, medical devices, or pharmaceuticals, is essential. Required Skills:

• Deep expertise in UX writing, content strategy principles, and information architecture.

• Strong understanding of content systems, governance models, and design system integrations.

• Proficiency in developing and applying content standards, patterns, and terminology.

• Experience with user research methodologies and leveraging data analytics to drive content decisions.

• Excellent cross-functional collaboration and stakeholder management skills.

• Proven ability to mentor and develop a team of creative professionals. Preferred Skills:

• Strong understanding of taxonomy and structured content principles.

• Familiarity with design and collaboration tools such as Figma and Jira.

• Experience with content management systems (CMS) and their integration into product workflows.

• Experience in the medical device or healthcare industry.

📝 Enhancement Note: The experience requirements emphasize a blend of hands-on content strategy expertise and leadership capability. The preference for candidates with experience in regulated industries is a critical differentiator for this role, suggesting a need for meticulousness, compliance awareness, and an understanding of user safety in product communication.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate strategic thinking by showcasing how content strategy was integrated into product development to solve user problems and achieve business goals.

• Provide examples of end-to-end content strategy deliverables for complex digital products, highlighting user journeys and interaction design.

• Showcase experience in developing and scaling content systems, including style guides, pattern libraries, and terminology databases.

• Include case studies that illustrate the impact of your content strategy on user experience, product adoption, or operational efficiency. Process Documentation:

• Document your approach to defining and executing UX content strategy within an agile development framework.

• Illustrate how you have established and maintained content governance, including processes for content creation, review, and approval.

• Provide examples of how you have used user research and data analytics to inform and iterate on content strategies.

• Detail your methods for ensuring content consistency, accessibility, and inclusive design across multiple product touchpoints.

📝 Enhancement Note: Given the leadership and strategic nature of this role, a portfolio should highlight not just excellent UX writing but also the candidate's ability to build and scale content practices, manage teams, and influence product direction. Demonstrating process thinking and system-level impact is crucial.

💵 Compensation & Benefits

Salary Range: $142,400.00 - $213,575.00 Annually

Benefits:

• Comprehensive medical, dental, and vision insurance plans.

• 401(k) retirement savings plan with a company match.

• Generous paid time off (PTO) for work-life balance.

• Access to employee wellness programs and initiatives.

Working Hours: 40 hours per week (standard full-time employment).

📝 Enhancement Note: The provided salary range is specific to U.S.-based positions and is competitive for a management-level role in the Boston metropolitan area, considering the specialized nature of UX content strategy and the medical device industry. The benefits package is robust, aligning with typical offerings for full-time employees at established corporations. The working hours are standard, but the hybrid arrangement offers flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Medical Device Manufacturing & Healthcare Technology. Insulet operates in a highly regulated sector, emphasizing patient safety, product efficacy, and compliance. This context shapes the company's approach to product development, communication, and quality assurance.

Company Size: Over 1,000 employees, indicating a well-established organization with significant resources and a structured corporate environment.

Founded: 2000, suggesting a company with a history of innovation and growth, having evolved from a startup to a publicly traded entity.

Team Structure:

• The UX Content Strategy team is part of a larger UX Center of Excellence, indicating a focus on specialized design disciplines and a commitment to user-centricity.

• This role leads a team of four Content Strategists, reporting into a higher level of UX or Product leadership.

• Cross-functional collaboration is a key aspect, with frequent interaction expected with Product Management, UX Design, Engineering, Research, and Marketing teams. Methodology:

• Data-Driven Decision Making: Emphasis on using user research, analytics, and performance metrics to inform content strategies and product improvements.

• Agile Product Development: Content strategy is embedded within the product development lifecycle, requiring adaptability and close integration with agile teams.

• User-Centricity: A core tenet, ensuring all content and design decisions prioritize the needs and experience of patients using Omnipod products.

• Process Optimization: Continuous refinement of content systems, governance, and workflows for efficiency and quality.

Company Website: https://www.insulet.com/

📝 Enhancement Note: The company's mission to "simplify life for people with insulin-requiring diabetes" and its focus on innovative technology like the Omnipod 5 system suggest a culture that values patient well-being, technological advancement, and a strong ethical compass, particularly given the healthcare context. The "UX Center of Excellence" implies a growing investment in design as a strategic differentiator.

📈 Career & Growth Analysis

Operations Career Level: Managerial. This role involves leading a specialized team, shaping strategic direction for content within product development, and contributing to the broader UX Center of Excellence. It represents a significant step from individual contributor to team leadership and strategic influence.

Reporting Structure: The Manager, UX Content Strategy will likely report to a Director or VP of UX, Design, or Product. They will manage a team of four Content Strategists.

Operations Impact: The role's impact is directly tied to the clarity, usability, and effectiveness of Insulet's digital products, particularly the Omnipod 5 system. By ensuring intuitive and accessible content, this role contributes to improved patient adherence, reduced support costs, enhanced user satisfaction, and ultimately, the company's mission. Strategic content initiatives can significantly influence product adoption and brand perception.

Growth Opportunities:

• Team Expansion and Development: Opportunity to grow the content strategy team and further develop its capabilities and specialization.

• Strategic Influence: Potential to influence broader product strategy and company-wide content standards and practices.

• Industry Expertise: Deepen expertise in UX content strategy within the specialized and highly regulated medical device industry.

• Leadership Development: Further develop leadership skills through managing a team, cross-functional collaboration, and contributing to organizational strategy.

📝 Enhancement Note: This role offers a clear path for career progression within UX leadership, particularly for those looking to specialize in a critical, growth-oriented industry. The emphasis on leading a team and influencing product strategy positions it as a key developmental role for aspiring senior leaders in UX operations and content.

🌐 Work Environment

Office Type: Hybrid. This role is designated as #LI-Hybrid, indicating a blend of in-office and remote work. The primary office location is Acton, Massachusetts.

Office Location(s): Acton, Massachusetts, and San Diego, California. The Acton office is the primary headquarters.

Workspace Context:

• The hybrid model allows for focused work remotely while providing opportunities for in-person collaboration, team building, and strategic discussions at the Acton office.

• The presence of a UX Center of Excellence suggests a collaborative environment with access to other design disciplines, researchers, and product teams.

• Access to relevant tools and technologies (Figma, Jira, CMS) is expected, supporting efficient workflow and digital collaboration.

Work Schedule: Standard 40-hour work week, with flexibility offered through the hybrid arrangement to manage work and personal commitments effectively.

📝 Enhancement Note: The hybrid work environment is a key aspect of this role, balancing the need for in-person strategic alignment and team cohesion with the flexibility of remote work. This setup is common for managerial positions requiring collaboration and individual focus.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Talent Acquisition will review applications and conduct an initial screening call to assess basic qualifications and interest.

• Hiring Manager Interview: A conversation with the hiring manager focusing on leadership experience, strategic approach to content, team management philosophy, and relevant industry experience.

• Team/Peer Interviews: Interviews with members of the UX team, Content Strategists, Product Managers, and potentially Engineering leads to assess collaboration style, technical acumen, and cultural fit.

• Portfolio Presentation: A dedicated session where candidates present their work, demonstrating their strategic thinking, process, impact, and leadership capabilities through case studies.

• Final Interview: May involve senior leadership to discuss overall fit, strategic vision, and long-term potential.

Portfolio Review Tips:

• Focus on Strategy, Not Just Execution: Highlight the "why" behind your content decisions, linking them to user needs and business objectives.

• Showcase Leadership: Include examples of how you’ve mentored, guided, or led teams, even if informally.

• Quantify Impact: Whenever possible, use metrics and data to demonstrate the success and ROI of your content strategies.

• Structure for Clarity: Organize your portfolio logically, perhaps by project type or strategic initiative, with clear explanations for each piece.

• Tailor to Insulet: Emphasize experience in regulated industries and showcase work that aligns with Insulet's mission and product context.

Challenge Preparation:

• Be prepared to discuss how you would approach building or refining a content system for a complex product like Omnipod 5.

• Anticipate questions about managing competing priorities, stakeholder alignment, and resolving content disagreements.

• Practice articulating your content strategy philosophy and how you measure success.

• Be ready to discuss your approach to accessibility and inclusive design in a regulated environment.

📝 Enhancement Note: The portfolio presentation is a critical component for this role. Candidates should prepare to articulate their strategic process, leadership approach, and the measurable impact of their work, particularly within the context of a regulated industry.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UX design collaboration, prototyping, and content integration within design workflows.

• Jira: Crucial for project management, tracking tasks, sprints, and collaborating with engineering and product teams.

• Content Management Systems (CMS): Familiarity with CMS platforms is important for managing and deploying content, though specific Insulet platforms may vary.

Analytics & Reporting:

• Experience with analytics platforms (e.g., Google Analytics, Adobe Analytics) is beneficial for understanding user behavior and content performance.

• Ability to interpret data to inform content strategy and measure effectiveness. CRM & Automation:

• While not a primary focus, understanding how UX content integrates with customer journeys managed through CRM systems can be advantageous.

• Familiarity with workflow automation principles, especially as they relate to content creation and delivery pipelines.

📝 Enhancement Note: Proficiency with standard UX design and project management tools like Figma and Jira is expected. Experience with content systems and analytics is key for demonstrating data-driven decision-making and the ability to manage content at scale.

👥 Team Culture & Values

Operations Values:

• Patient-Centricity: A core value, driving all decisions to improve the lives of people with diabetes. Operations professionals must align with this mission.

• Innovation: A commitment to developing cutting-edge technology like the Omnipod system.

• Quality & Compliance: Essential in the medical device industry, demanding meticulousness and adherence to standards.

• Collaboration: Working effectively across diverse teams to achieve common goals.

• Integrity: Upholding ethical standards in all aspects of business and product development.

Collaboration Style:

• Cross-functional Partnership: Emphasis on building strong working relationships with UX, Product, Engineering, and other departments.

• Data-Informed Dialogue: Discussions are often grounded in user research, data, and evidence.

• Constructive Feedback: A culture that encourages open, honest feedback to drive continuous improvement.

• Shared Ownership: Fostering a sense of collective responsibility for product success.

📝 Enhancement Note: The company's mission and the nature of its products heavily influence its culture. Candidates should demonstrate an understanding of and alignment with values like patient advocacy, innovation, and rigorous quality standards.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating a Regulated Industry: Balancing creative content solutions with strict regulatory requirements and compliance standards.

• Scaling Content Systems: Developing robust content systems and governance that can support a growing product portfolio and global reach.

• Cross-Functional Alignment: Ensuring consistent messaging and strategy across multiple product teams and departments with diverse priorities.

• Leading a Remote/Hybrid Team: Effectively managing, mentoring, and fostering collaboration within a distributed team environment.

Learning & Development Opportunities:

• Specialized Industry Knowledge: Gaining deep expertise in the medical device and diabetes technology sectors.

• Advanced Content Strategy: Opportunities to refine skills in information architecture, content modeling, and enterprise-level content operations.

• Leadership Acumen: Developing advanced leadership, strategic planning, and team-building capabilities.

• Industry Best Practices: Staying abreast of evolving trends in UX content strategy, accessibility, and inclusive design.

📝 Enhancement Note: The challenges inherent in a regulated industry and a hybrid work model present significant opportunities for professional growth and skill development in specialized areas of operations and leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to developing a content strategy for a critical medical device like the Omnipod 5. How would you balance user needs with regulatory constraints?"

• "How do you establish and maintain content governance and standards across multiple product teams and stakeholders?"

• "Walk us through a time you successfully mentored or led a team of content strategists. What were the key challenges and outcomes?"

• "How do you leverage user research and analytics to inform your content strategy and measure its impact?" Company & Culture Questions:

• "What interests you about Insulet's mission and the Omnipod product?"

• "How would you integrate Insulet's core values (patient-centricity, innovation, quality) into your team's work?"

• "Describe your ideal collaborative relationship with UX Design, Product Management, and Engineering." Portfolio Presentation Strategy:

• Structure: Begin with an overview of your leadership philosophy and your approach to content strategy. For each case study, clearly outline the problem, your strategic solution, your role (especially leadership aspects), the process you followed, and the measurable outcomes.

• Highlight Leadership: Emphasize decisions you made, how you guided your team, and how you influenced stakeholders.

• Showcase Systems Thinking: Demonstrate how your work contributes to scalable content solutions, not just isolated projects.

• Address Industry Context: Be prepared to discuss how your experience in regulated industries shaped your approach.

📝 Enhancement Note: Candidates should prepare to articulate strategic thinking, leadership experience, and a deep understanding of content's role in user experience, particularly within the nuances of a regulated industry. Demonstrating a structured approach to problem-solving and team management will be key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Insulet Careers site using the provided link.

• Tailor your resume: Highlight experience in UX content strategy, team leadership, and work within regulated industries. Quantify achievements and leadership impact where possible.

• Prepare your portfolio: Curate case studies that showcase strategic thinking, leadership, process development, and measurable outcomes. Ensure it aligns with the requirements for this role.

• Research Insulet: Familiarize yourself with the Omnipod 5 system, the company's mission, and its position in the medical device market. Understand the importance of content in patient-facing technology.

• Practice interview responses: Prepare to discuss your leadership style, strategic approach to content, and experience with cross-functional collaboration, referencing specific examples from your portfolio.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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