Manager, Digital UX

📍 Job Overview

Job Title: Manager, Digital UX

Company: Campbell's

Location: Camden, New Jersey, United States

Job Type: Full-Time

Category: Digital Experience Operations / User Experience Operations

Date Posted: September 10, 2025

Experience Level: 6+ Years

🚀 Role Summary

• Spearhead the enhancement of digital user experiences across Campbell's iconic brands, focusing on websites, email programs, and landing pages to drive engagement and conversion.

• Translate strategic business objectives and consumer insights into intuitive, data-informed digital interfaces that foster brand loyalty and improve customer journeys.

• Implement and manage test-and-learn strategies, including A/B and multivariate testing, to continuously optimize digital touchpoints for performance and user satisfaction.

• Collaborate cross-functionally with IT, content, media, and development teams to ensure seamless execution of digital initiatives, maintaining brand consistency and technical integrity.

• Leverage analytics tools and data interpretation to identify UX opportunities, inform personalization strategies, and report on key performance indicators (KPIs) for digital experiences.

📝 Enhancement Note: While the title is "Manager, Digital UX," the responsibilities outlined, such as supporting a Senior Manager and executing digital vision, suggest a role that is heavily focused on tactical execution and optimization within a broader digital strategy framework. The emphasis on web and email execution, SEO, and analytics integration points towards a strong operational component, aligning it with operations-focused roles.

📈 Primary Responsibilities

• Execute the enterprise digital UX vision across Campbell's diverse brand portfolio, ensuring alignment with brand guidelines and strategic goals for websites, email platforms, and landing pages.

• Translate business objectives and audience insights into tangible digital experiences, focusing on user-friendliness, consistency, and brand adherence.

• Lead the end-to-end execution and ongoing maintenance of brand web pages, email templates, and landing pages, from initial concept through launch and continuous optimization phases.

• Apply modular design systems and content frameworks to ensure scalability, consistency, and efficiency in digital asset creation and deployment.

• Define, implement, and analyze test-and-learn strategies, utilizing A/B and multivariate testing methodologies to drive measurable UX improvements and performance gains.

• Partner with analytics teams to review performance data, extract actionable UX insights, and inform data-driven decision-making for digital experience enhancements.

• Activate audience data strategies to enable personalized and relevant user experiences, enhancing engagement and conversion rates.

• Monitor and report on key UX performance indicators (KPIs), identifying trends and opportunities for optimization and strategic adjustments.

• Implement on-page and technical SEO best practices across all digital assets, including brand websites and email content, to improve organic visibility and search rankings.

• Coordinate with cross-functional teams, including IT, content creators, media specialists, PR, QA, developers, and designers, to align on goals, timelines, messaging, and technical requirements for digital projects.

• Ensure cohesive and consistent user experiences across all digital platforms, campaigns, and customer touchpoints.

• Stay abreast of the latest UX best practices, emerging digital tools, and evolving consumer digital behaviors to inform strategy and execution.

• Support pilot programs and the adoption of new tools that enhance UX efficiency, personalization capabilities, and AI-driven functionalities.

• Explore and evaluate emerging technologies and AI applications relevant to digital marketing and user experience enhancement.

📝 Enhancement Note: The responsibilities highlight a strong focus on the operational execution of digital strategies. The emphasis on translating business goals into digital assets, managing the lifecycle of web pages and emails, implementing testing, and collaborating with technical teams underscores the operational nature of this role, demanding proficiency in process management and digital asset lifecycle.

🎓 Skills & Qualifications

Education:

Experience:

• A minimum of 6 years of progressive experience in digital UX, web management, email marketing execution, or digital project management is essential for this role.

• Demonstrated experience in translating strategic visions into practical, high-performing digital experiences.

Required Skills:

• Digital UX Principles: Deep understanding of user-centered design, information architecture, user flows, and usability best practices.

• Web & Email Management: Proficiency in managing content management systems (CMS), email marketing platforms, and digital asset creation workflows.

• Design Systems & Modular Design: Strong knowledge of and ability to work with design systems, modular design principles, and content frameworks for consistency and scalability.

• Analytics & Data Interpretation: Experience with analytics tools (e.g., Google Analytics, Adobe Analytics), heatmapping tools, and A/B testing platforms; ability to interpret data and translate insights into actionable UX improvements.

• SEO Basics: Familiarity with on-page and technical Search Engine Optimization (SEO) principles and their application in digital content and website structure.

• Responsive Design: Understanding of responsive design principles to ensure optimal user experiences across various devices.

• Project Management: Excellent organizational, planning, and project management capabilities with a focus on timely and quality delivery.

• Collaboration & Communication: Strong collaborative mindset, with excellent verbal and written communication skills for effective stakeholder management and cross-functional teamwork.

• Solution-Oriented Mindset: Ability to approach challenges with a focus on finding practical and effective solutions.

• Portfolio Development: Proven ability to create and present a portfolio showcasing clear thinking and high-quality execution of digital UX projects.

Preferred Skills:

• AI-Driven Personalization: Experience with AI-driven personalization tools and technologies that enhance user engagement and relevance.

• Emerging UX Technologies: Familiarity with or interest in exploring emerging UX technologies and their application in digital marketing.

• Enterprise Digital Transformation: Exposure to or participation in large-scale, enterprise-level digital transformation initiatives.

• Accessibility Standards: Knowledge of web accessibility standards (e.g., WCAG) and inclusive design practices.

📝 Enhancement Note: The "Must Have" skills are directly aligned with the operational execution of digital experiences. The emphasis on CMS, email platforms, design systems, analytics, and project management highlights the need for candidates with strong operational capabilities in managing digital assets and campaigns.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Digital Experience Case Studies: Showcase at least 3-5 detailed case studies demonstrating the end-to-end process of digital experience creation or optimization, highlighting impact.

• UX Design Rationale: Clearly articulate the user-centered thinking, research, and design decisions behind each project, explaining how they addressed specific business or user needs.

• Data-Driven Optimization: Include examples of how data analytics, A/B testing, or user feedback were used to iterate and improve digital experiences, with measurable outcomes.

• Cross-Functional Collaboration Examples: Illustrate instances where collaboration with technical teams, content creators, or marketing stakeholders was crucial for project success.

• Technical Integration Awareness: Briefly mention how digital experiences were integrated with underlying technologies such as CMS, marketing automation, or analytics platforms.

Process Documentation:

• Workflow Design & Optimization: Provide documentation or examples of how you've mapped, analyzed, and optimized workflows for digital content creation, website updates, or email campaign deployment.

• Implementation & Automation Methods: Demonstrate understanding of processes for implementing digital assets, including experience with content management systems and any automation tools used to streamline deployment.

• Measurement & Performance Analysis: Detail processes for tracking digital experience performance, including defining KPIs, setting up analytics tracking, and reporting on results to stakeholders.

📝 Enhancement Note: For an operations-focused role in digital UX, a portfolio that clearly demonstrates process management, data-driven optimization, and successful execution of digital assets is crucial. The ability to articulate the "how" and "why" behind digital initiatives, alongside quantifiable results, will be key.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Health Coverage: Medical and dental insurance plans available.

• Income Protection: Short-term and long-term disability insurance, as well as Accidental Death & Dismemberment (AD&D) and life insurance for employees, families, and domestic partners.

• Retirement Savings: Eligible for matching 401(k) plan with immediate vesting upon enrollment.

• Time Off: Unlimited sick time, in addition to paid time off (PTO) and paid holidays.

• Wellness & Amenities (WHQ Location):

  • Free access to an on-site fitness center.
  • Access to on-site daycare facilities operated by Bright Horizons.
  • Discounts at the company store.

• Community Engagement: "Campbell's Cares" program matches employee donations and/or volunteer activities up to $1,500 annually.

• Employee Support: Access to various Employee Resource Groups (ERGs).

Working Hours:

• Standard working hours are expected to be 40 hours per week, typical for a full-time salaried position. While the role is based on-site, flexibility in daily scheduling may be available based on team needs and project demands.

📝 Enhancement Note: The salary range provided is a strong indicator of the experience level and responsibilities associated with this Manager-level role. The benefits package is quite comprehensive, offering significant perks beyond standard offerings, which can be a key differentiator for attracting talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage Manufacturing. Campbell's is a well-established leader in the consumer packaged goods (CPG) sector, known for its iconic brands and long history of connecting people through food.

Company Size: Campbell's is a large enterprise, employing thousands of individuals globally. This size implies a structured environment with established processes, opportunities for cross-functional collaboration, and potential for career advancement within a large organization.

Founded: Campbell's was founded in 1869, signifying a deep-rooted history and a legacy of innovation and brand building. This longevity suggests a stable company with evolving strategies to remain relevant in the market.

Team Structure:

• The Manager, Digital UX will report to a Senior Manager, Digital UX, indicating a hierarchical structure within the digital experience team.

• This role will involve close collaboration with various cross-functional teams, including IT, content, media, PR, QA, developers, and designers, requiring strong partnership and communication skills.

Methodology:

• Data-Driven Decision Making: The emphasis on analytics, A/B testing, and data interpretation points to a culture that values empirical evidence in shaping digital strategies and user experiences.

• Process Optimization: The need to translate business goals into seamless experiences and apply modular design systems suggests a focus on efficient and scalable processes for digital asset management and deployment.

• Innovation & Emerging Technologies: The company's interest in exploring emerging technologies and AI capabilities indicates a forward-thinking approach to digital engagement and a willingness to adopt new tools and methods.

Company Website: https://www.campbellsoupcompany.com/

📝 Enhancement Note: Campbell's heritage as a major CPG company means the digital experience team likely operates within a well-defined marketing and brand structure. The role's success will depend on navigating large organizational processes and collaborating effectively across diverse departments.

📈 Career & Growth Analysis

Operations Career Level: This position is classified as a Manager, indicating a mid-level management role within the operations or digital strategy function. It requires a blend of strategic understanding and hands-on execution, with responsibility for translating higher-level objectives into actionable digital experiences.

Reporting Structure: The role reports to a Senior Manager, Digital UX, suggesting a clear leadership pipeline and opportunities for mentorship from more experienced professionals within the digital UX domain.

Operations Impact: The Manager, Digital UX will directly influence how Campbell's iconic brands are perceived and interacted with online. By shaping user experiences, this role impacts customer engagement, conversion rates, brand loyalty, and ultimately, revenue generated through digital channels. The focus on data-driven optimization and personalization underscores the strategic importance of this role in driving business performance.

Growth Opportunities:

• Leadership Advancement: Potential to progress to a Senior Manager or Director role within Digital UX or a broader Digital Marketing/Brand Operations function.

• Specialization: Opportunity to deepen expertise in specific areas such as UX research, conversion rate optimization (CRO), personalization strategies, or AI applications in UX.

• Cross-Functional Exposure: Gain experience working with various departments, potentially leading to roles in Product Management, Digital Marketing Strategy, or Brand Management.

• Industry Exposure: Involvement in digital transformation initiatives and exposure to emerging technologies can enhance marketability and provide continuous learning opportunities.

📝 Enhancement Note: The Manager title suggests a solid foundation in digital UX execution, with the potential for leadership development. Growth opportunities will likely involve taking on more strategic ownership and managing larger, more complex digital initiatives or teams.

🌐 Work Environment

Office Type: This role is based on-site in Camden, New Jersey. Campbell's offers significant on-site amenities for employees at its headquarters, including a fitness center and on-site daycare, suggesting a focus on employee well-being and convenience.

Office Location(s): The primary location specified is Camden, New Jersey (USA - NJ - Camden), which is the company's headquarters.

Workspace Context:

• Collaborative Environment: The role requires extensive collaboration with various internal teams (IT, content, media, developers, designers) and potentially external vendors, indicating a dynamic and interactive work setting.

• Tools & Technology: Employees will have access to the necessary digital tools and technologies to perform their roles, likely including standard office productivity software, communication platforms, and specialized digital UX/marketing tools.

• Team Interaction: Opportunities to interact with peers, managers, and cross-functional colleagues will be frequent, fostering knowledge sharing and team cohesion.

Work Schedule:

• The standard work schedule is 40 hours per week. As an on-site role at a large corporation, adherence to core business hours is expected, though there may be some flexibility in daily start and end times depending on team needs and project deadlines.

📝 Enhancement Note: The emphasis on on-site work at headquarters, coupled with substantial employee amenities, suggests a company culture that values in-person collaboration and employee support. Candidates should be prepared for a traditional corporate office environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a recruiter screen to assess basic qualifications, experience, and cultural fit.

• Hiring Manager Interview: A deeper dive into experience, skills, and understanding of digital UX principles, with a focus on how the candidate's background aligns with the role's responsibilities.

• Cross-Functional/Team Interviews: Interviews with key stakeholders from IT, content, development, or design teams to evaluate collaboration skills, technical understanding, and ability to work effectively in a team environment.

• Portfolio Presentation/Case Study: A crucial stage where candidates will present their portfolio, showcasing specific projects, their process, data-driven insights, and quantifiable results. This is where operational execution and strategic thinking are assessed.

• Final Interview: Potentially with a more senior leader to assess strategic alignment, leadership potential, and overall fit within the company culture.

Portfolio Review Tips:

• Structure for Operations: Organize your portfolio to clearly demonstrate your process from problem identification to solution implementation and outcome measurement. Use a consistent case study format.

• Highlight Process & Efficiency: For each project, detail the steps taken, any process improvements implemented, and how efficiency was maintained or improved. Quantify where possible.

• Showcase Data & Impact: Present metrics and KPIs clearly. Explain how data informed your decisions and what the tangible business impact of your work was (e.g., increased conversion, reduced bounce rate, improved engagement).

• Demonstrate Collaboration: Include examples of how you partnered with developers, content strategists, or other stakeholders, highlighting communication and problem-solving during these collaborations.

• Tailor to Campbell's: Research Campbell's brands and their current digital presence. Be prepared to discuss how your skills and experience can contribute to their specific goals and challenges.

Challenge Preparation:

• UX Problem-Solving: Be ready for a hypothetical scenario where you might need to improve a specific digital experience for one of Campbell's brands. Outline your approach, data points you'd look for, and potential solutions.

• Process Mapping: You might be asked to map out a typical workflow for launching a new landing page or email campaign, identifying potential bottlenecks and optimization opportunities.

• Data Analysis Interpretation: Prepare to interpret sample analytics data and propose actionable UX recommendations based on the insights.

📝 Enhancement Note: The portfolio presentation is likely a critical component. Candidates should prepare to articulate not just the "what" but the "how" and "why" of their digital UX work, emphasizing process, data, and demonstrable outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• CMS Platforms: Experience with Content Management Systems (e.g., Adobe Experience Manager, Sitecore, WordPress, Drupal) is essential for web content execution and maintenance.

• Email Marketing Platforms: Familiarity with tools like Salesforce Marketing Cloud, Mailchimp, HubSpot, or similar platforms for email campaign execution and template management.

• Digital Project Management: Tools such as Asana, Jira, Trello, or Monday.com for managing project workflows, timelines, and task assignments.

Analytics & Reporting:

• Web Analytics: Proficiency with Google Analytics (GA4) for tracking website traffic, user behavior, and conversion metrics.

• A/B Testing Platforms: Experience with tools like Optimizely, Google Optimize, VWO, or Adobe Target for designing and analyzing experiments.

• Heatmapping & User Behavior Tools: Familiarity with tools like Hotjar or Crazy Egg for understanding user interaction on web pages.

• Data Visualization: Tools like Tableau or Power BI might be used, though direct experience may not be mandatory.

CRM & Automation:

• CRM Systems: While not directly a CRM role, understanding how digital experiences integrate with CRM data (e.g., Salesforce CRM) for personalization and customer journey mapping is beneficial.

• Marketing Automation Platforms: Knowledge of how to integrate with or leverage marketing automation tools for lead nurturing and campaign orchestration.

📝 Enhancement Note: Proficiency in a range of digital marketing and analytics tools is expected. The ability to connect digital UX execution with underlying platforms like CMS and email marketing tools is key to operational success.

👥 Team Culture & Values

Operations Values:

• Data-Driven Excellence: A commitment to using data and analytics to inform decisions, optimize performance, and demonstrate the impact of digital experiences.

• Customer-Centricity: Prioritizing the user experience and striving to create intuitive, engaging, and valuable interactions for consumers across digital touchpoints.

• Collaboration & Partnership: A strong belief in working closely with cross-functional teams, fostering open communication, and building successful partnerships to achieve shared goals.

• Efficiency & Scalability: A focus on implementing processes and utilizing tools that ensure consistent quality, scalability, and efficiency in digital asset creation and management.

• Continuous Improvement: An ongoing drive to learn, adapt, and innovate, embracing new technologies and best practices to enhance digital experiences and operational effectiveness.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless integration with IT, content, media, and design teams, emphasizing shared ownership and proactive communication.

• Process Review & Feedback: An environment where processes are regularly reviewed, and constructive feedback is exchanged to drive continuous improvement in digital execution.

• Knowledge Sharing: A culture that encourages sharing insights, best practices, and learnings across teams to elevate the collective understanding and performance in digital UX.

📝 Enhancement Note: The company's values likely emphasize a blend of traditional CPG brand stewardship with modern digital marketing practices. A candidate who can balance brand integrity with data-driven optimization and collaborative execution will fit well.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Heritage with Digital Innovation: Integrating the rich heritage of Campbell's brands with the fast-paced evolution of digital technologies and consumer expectations.

• Cross-Functional Alignment: Ensuring consistent UX and messaging across a diverse portfolio of brands, each with potentially different marketing strategies and stakeholders.

• Data Integration & Utilization: Effectively integrating data from various sources to gain a holistic view of user behavior and leverage it for personalized, data-driven experiences.

• Keeping Pace with Technology: Staying current with rapidly evolving digital UX tools, AI advancements, and consumer digital behaviors to maintain a competitive edge.

Learning & Development Opportunities:

• Operations Skill Advancement: Deepen expertise in digital operations, process management, and the lifecycle of digital assets within a large enterprise.

• Industry Conferences & Certifications: Opportunities to attend digital marketing, UX, and analytics conferences or pursue relevant certifications to enhance skills and knowledge.

• Mentorship & Leadership Development: Benefit from guidance from senior leaders within the Digital UX team and develop leadership capabilities through managing projects and collaborating across departments.

📝 Enhancement Note: The challenges presented are common in large, established companies navigating digital transformation. Growth opportunities will stem from tackling these challenges and leveraging the company's resources for continuous professional development.

💡 Interview Preparation

Strategy Questions:

• Digital UX Vision: "How would you approach translating Campbell's brand values and marketing objectives into a cohesive digital user experience strategy for our website portfolio?" (Focus on process, data points, and stakeholder engagement).

• Process Optimization: "Describe a time you identified a bottleneck in a digital content or asset deployment workflow. What steps did you take to optimize it, and what was the outcome?" (Highlight process mapping, implementation, and impact).

• Data Interpretation: "Given simulated website analytics data showing a drop in conversion rate on a key landing page, how would you analyze this, and what specific UX improvements would you recommend?" (Emphasize analytical process and actionable insights).

Company & Culture Questions:

• Brand Alignment: "How would you ensure that digital experiences for brands like Goldfish or Pepperidge Farm align with their unique brand identities while maintaining a consistent overall UX approach for Campbell's?" (Focus on brand understanding and strategic application).

• Team Collaboration: "Describe your experience working with IT, development, and content teams. How do you ensure effective collaboration and alignment on digital projects?" (Highlight communication strategies and cross-functional partnership).

• Measuring Impact: "How do you define and measure the success of digital user experiences? What KPIs are most important to you, and how do you report on them to stakeholders?" (Focus on metrics, ROI, and reporting clarity).

Portfolio Presentation Strategy:

• Start with the "Why": Clearly articulate the business problem or user need that each project addressed.

• Detail the "How": Walk through your process, from research and ideation to design, execution, testing, and optimization. Emphasize operational steps and decision-making.

• Showcase the "What" (Results): Present quantifiable outcomes and business impact. Use charts and graphs to illustrate key metrics and achievements.

• Highlight Collaboration: Briefly mention the roles of other team members and how your collaboration contributed to success.

• Concise Storytelling: Keep your presentation focused and impactful, allocating appropriate time for each project.

📝 Enhancement Note: Interview preparation should center on demonstrating a strong understanding of digital UX operations, data-driven decision-making, and effective cross-functional collaboration. Be ready to articulate processes and results clearly.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Campbell's careers portal.

• Portfolio Customization: Tailor your resume and cover letter to highlight your experience in digital UX execution, web/email management, and data-driven optimization, using keywords from the job description.

• Resume Optimization: Ensure your resume clearly outlines your 6+ years of experience, focusing on achievements and quantifiable results in digital project execution and UX improvement.

• Interview Preparation: Practice presenting your portfolio, focusing on your process, data analysis, and the operational steps you took to achieve successful digital outcomes. Prepare to discuss your approach to cross-functional collaboration.

• Company Research: Familiarize yourself with Campbell's brands, their current digital presence, and any recent news or initiatives related to digital transformation or customer experience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.