Manager, Digital & UX Design

📍 Job Overview

Job Title: Manager, Digital & UX Design

Company: Tory Burch

Location: New York, NY, United States

Job Type: Full time

Category: Digital & UX Design (within a GTM/Marketing Operations context)

Date Posted: 2026-08-24

Experience Level: 6+ years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping the digital and user experience (UX) for Tory Burch's e-commerce ecosystem, focusing on translating business and creative objectives into intuitive and engaging online customer journeys.

• The position requires a blend of strong visual design skills and deep UX/UI expertise to create high-fidelity mockups, wireframes, user flows, and interactive prototypes that align with brand vision and business goals.

• It involves supporting ongoing site enhancements, seasonal refreshes, and the development of new digital experiences, while also contributing to the evolution of the site's Interaction Design System (IDS).

• The Manager will collaborate extensively with cross-functional teams including Creative, Site Merchandising, Marketing, Product, and Development to ensure seamless execution of digital initiatives.

📝 Enhancement Note: While the title is "Manager, Digital & UX Design," this role is framed within the context of GTM (Go-To-Market) and Marketing Operations due to its direct impact on the e-commerce customer journey, conversion rates, and brand representation online. Operations professionals in this space focus on optimizing the digital touchpoints that drive revenue and customer engagement.

📈 Primary Responsibilities

• Design and oversee the creation of digital and UX experiences for site enhancements, e-commerce initiatives, and new seasonal digital campaigns.

• Develop high-quality visual mockups, detailed layouts, wireframes, comprehensive user flows, and interactive prototypes to visualize digital product direction.

• Translate complex business requirements and creative briefs into intuitive, engaging, and user-centered digital experiences that drive conversion and customer satisfaction.

• Craft UX/UI designs that effectively balance customer needs, established brand standards, and overarching business objectives.

• Contribute to the maintenance, evolution, and documentation of the site’s Interaction Design System (IDS) to ensure consistency and scalability.

• Lead the design process for site enhancements and new digital experiences from initial concept through final design delivery, incorporating feedback from stakeholders.

• Act as a key design liaison, partnering closely with Creative, Site Merchandising, Marketing, Product, and Development teams throughout the entire design lifecycle.

• Collaborate effectively with stakeholders to refine design concepts, iterate on solutions, and ensure alignment with both business and technical requirements.

• Present design concepts, mockups, prototypes, and strategic recommendations compellingly to cross-functional partners and senior leadership.

• Provide guidance, mentorship, and design direction to junior UX designers and external design resources, ensuring high-quality deliverables.

• Maintain a strong understanding of best practices and conduct competitive research to inform design decisions and ensure alignment with creative team objectives and brand goals.

• Stay abreast of emerging trends in digital design, UX/UI, e-commerce, and interaction design to continuously innovate and elevate the brand's digital presence.

📝 Enhancement Note: The primary responsibilities highlight a strong focus on process, collaboration, and iterative design, which are core tenets of operations roles. The emphasis on translating business needs into digital solutions and maintaining design systems aligns with operational efficiency and scalability principles.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Design, UX, Human-Computer Interaction, Graphic Design, or a related field is preferred. Experience:

• 6+ years of progressive experience in digital design, UX/UI design, product design, or e-commerce design, with a demonstrable track record of success.

• Proven experience designing impactful digital experiences specifically for e-commerce platforms, retail environments, fashion brands, or other consumer-facing businesses.

• Experience mentoring or managing designers, freelancers, or contract resources, demonstrating leadership and team development capabilities.

• Extensive experience working cross-functionally with diverse teams including Creative, Marketing, Merchandising, Product, Site Operations, and Development teams. Required Skills:

• Expert proficiency in Figma, including advanced features for design, prototyping, and collaboration.

• Strong portfolio demonstrating a comprehensive range of both visual digital design and UX/UI design capabilities, showcasing end-to-end project ownership.

• Deep understanding of user flows, wireframing techniques, interaction design principles, responsive design methodologies, and digital production processes.

• Exceptional presentation and communication skills, with the ability to articulate complex design decisions and strategic rationale clearly and persuasively.

• Meticulous attention to detail and an unwavering commitment to maintaining a high standard of design execution and quality.

• Demonstrated ability to balance competing priorities, including customer needs, brand vision, technical constraints, and critical business objectives.

• Proficiency in maintaining and evolving design systems and interaction design systems (IDS). Preferred Skills:

• Experience in the luxury fashion or retail sector.

• Familiarity with A/B testing and data-driven design optimization techniques.

• Knowledge of front-end development principles (HTML, CSS, JavaScript) to inform design feasibility.

• Experience with user research methodologies and usability testing.

📝 Enhancement Note: The requirements emphasize practical, hands-on design skills and experience with industry-standard tools like Figma, which are critical for operational execution in digital product development. The need for a strong portfolio and experience in cross-functional collaboration points to a role that requires both technical proficiency and strong process integration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio that clearly showcases a minimum of 6+ years of professional experience in digital design and UX/UI design, with a focus on e-commerce and retail.

• The portfolio must demonstrate a strong command of visual design principles applied to digital interfaces, alongside a deep understanding of UX/UI design methodologies.

• Evidence of end-to-end project ownership, from initial concept and user research through wireframing, prototyping, user flows, and final visual design, is essential.

• Specific case studies highlighting contributions to e-commerce platforms, demonstrating how designs addressed business objectives, customer needs, and brand vision.

• Examples of work that contributed to the creation, maintenance, or evolution of design systems or interaction design systems (IDS). Process Documentation:

• Demonstrable experience in translating business requirements and creative briefs into actionable design specifications and user flows.

• Ability to document and communicate design decisions, rationale, and proposed solutions effectively to technical and non-technical stakeholders.

• Examples of how design processes were adapted to meet technical constraints, project timelines, and evolving business needs within a collaborative environment.

• Experience in creating and maintaining design documentation, style guides, and user journey maps that support consistent execution across digital touchpoints.

📝 Enhancement Note: For operations roles, a portfolio is not just a collection of work but a testament to process, problem-solving, and impact. This section emphasizes the need to showcase a structured approach to design, an understanding of system thinking (IDS), and the ability to document and communicate processes clearly, all of which are critical for operational roles.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: $110,000 - $150,000 annually.

• Methodology: This estimate is based on industry benchmarks for Manager-level Digital & UX Design roles in New York City, considering the specified experience level (6+ years) and the luxury fashion industry context. Data sources include industry salary reports and compensation databases for similar roles in major metropolitan areas. The final offer will depend on the candidate's specific experience, qualifications, and location.

Benefits:

• Comprehensive health insurance plans (medical, dental, vision).

• Generous employee discount on Tory Burch products.

• Access to free executive coaching on-demand for professional development.

• Paid volunteer days to support community initiatives.

• Wellness programs and resources to support overall well-being.

• Financial security programs and resources.

• Opportunities for professional growth and skill development.

• Access to exclusive sample sales. Working Hours:

• Standard full-time position, typically 40 hours per week.

• The role is on-site in New York, NY, requiring consistent in-office presence.

• While standard hours apply, there may be occasional flexibility required to meet project deadlines or accommodate critical business needs, common in fast-paced retail environments.

📝 Enhancement Note: The salary range is an estimate based on market data for a Manager-level role in a high-cost-of-living area like New York City, with a specific focus on digital design and UX within the fashion industry. The benefits listed are directly from the provided text and highlight aspects valuable to professionals focused on career growth and well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: American Luxury Lifestyle Brand (Fashion/Retail)

Company Size: The provided data does not specify company size, but Tory Burch is a well-established global brand, suggesting a large organization with multiple departments and a significant employee base.

Founded: 2004, by Tory Burch, with a mission anchored in casual elegance and empowering women.

Team Structure:

• The role reports to the Senior Art Director, indicating a hierarchical structure within the Creative department.

• Collaboration is expected across key departments: Creative, Site Merchandising, Marketing, Product, and Development.

• The "Creative Services" team encompasses Public Relations & Communications, Editorial & Storytelling, Visual Merchandising, Creative Operations & Productions, Digital Studios, Digital Creative, and Branding & Photography, suggesting a broad and integrated creative function. Methodology:

• Data-Driven Design: While not explicitly stated, the emphasis on business goals, customer needs, and translating requirements implies a data-informed approach to design decisions.

• Iterative Design & Optimization: The responsibilities involve supporting site enhancements and new experiences, suggesting a continuous improvement mindset common in operations.

• Cross-functional Collaboration: The company emphasizes working collaboratively across departments to bring initiatives to life.

• Brand Consistency: Maintaining brand vision and standards across all digital touchpoints is a core operational principle.

Company Website: https://www.toryburch.com/

📝 Enhancement Note: Understanding Tory Burch as a luxury fashion brand provides context for the expected aesthetic quality, brand sensitivity, and customer focus. The collaborative and cross-functional nature of the "Creative Services" team highlights the operational importance of clear communication and process alignment.

📈 Career & Growth Analysis

Operations Career Level: This role is at a Manager level, signifying a mid-to-senior career stage. It involves not only individual contribution but also mentorship, guidance to junior designers and external resources, and presenting to leadership. This level requires strategic thinking, project management, and the ability to influence design direction.

Reporting Structure:

• Reports directly to the Senior Art Director, providing a clear line of mentorship and strategic alignment within the creative hierarchy.

• Requires extensive collaboration with peers and stakeholders in Merchandising, Marketing, Product, and Development, indicating a highly integrated operational workflow. Operations Impact:

• The Manager, Digital & UX Design has a direct impact on the company's e-commerce performance by optimizing the customer journey, enhancing user experience, and driving conversion rates.

• Their work directly influences brand perception online, customer engagement, and ultimately, revenue generation through the digital channel.

• By ensuring design consistency and adherence to brand standards, they contribute to operational efficiency and brand equity. Growth Opportunities:

• Leadership Advancement: Potential to advance to Senior Manager, Director of UX/Digital Design, or similar leadership roles within the Creative or Digital Product teams.

• Specialization: Opportunity to deepen expertise in specific areas like e-commerce UX, interaction design systems, or leading larger-scale digital transformation projects.

• Cross-functional Mobility: Potential to move into related roles within Digital Product Management, Creative Operations, or even GTM Strategy, leveraging a strong understanding of digital customer experience.

• Skill Development: Continuous learning through exposure to new design challenges, mentorship from senior leaders, and potentially access to industry conferences or training.

📝 Enhancement Note: This analysis frames the "Manager" title within an operations context, emphasizing the strategic impact, leadership responsibilities, and potential career pathways that are relevant to operations professionals seeking growth.

🌐 Work Environment

Office Type: The role is on-site in New York, NY, suggesting a traditional office-based work environment within a corporate setting.

Office Location(s): New York, NY, United States. This major metropolitan hub provides access to talent, industry events, and a vibrant professional network.

Workspace Context:

• Collaborative Environment: The company culture emphasizes collaboration ("There's no 'I' in Tory," "We show up for each other"), suggesting an open and interactive workspace designed to foster teamwork.

• Tools and Technology: Access to industry-standard design software (Figma), prototyping tools, and potentially project management and collaboration platforms will be essential for daily operations.

• Team Interaction: Opportunities for regular interaction with design colleagues, cross-functional partners, and leadership, facilitating knowledge sharing and efficient problem-solving.

Work Schedule:

• Standard full-time hours (approx. 40 hours/week) are expected.

• The on-site nature requires consistent physical presence, facilitating in-person collaboration and team cohesion, which is often crucial for operational alignment and rapid iteration.

📝 Enhancement Note: Describing the workspace context with an operations lens highlights how the physical environment supports collaboration, efficiency, and the effective use of technology critical for design operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Talent Acquisition will review applications and portfolios for basic qualifications and alignment with role requirements.

• Hiring Manager Interview: A discussion with the Senior Art Director to assess design philosophy, creative approach, and cultural fit.

• Portfolio Review & Presentation: A dedicated session where candidates present their portfolio, walking through key case studies, design rationale, and impact. This is a critical step to evaluate process, problem-solving, and communication skills.

• Cross-functional Interviews: Meetings with key stakeholders from Merchandising, Marketing, Product, or Development to assess collaboration capabilities and understanding of business needs.

• Final Interview: Potentially with a more senior leader (e.g., Creative Director) for final evaluation and alignment on strategic vision.

Portfolio Review Tips:

• Structure for Operations: Organize your portfolio with clear case studies that follow a logical flow: Problem/Objective -> Your Role/Process -> Solution -> Results/Impact.

• Quantify Impact: Whenever possible, use metrics (e.g., conversion rate improvements, engagement increases, task completion rates) to demonstrate the business value of your design solutions. For UX roles, focus on user-centric metrics.

• Showcase Figma Expertise: Highlight specific Figma features used for collaboration, prototyping, and design system management.

• Explain Your Process: Be prepared to articulate your thought process, how you approached challenges, and why you made specific design decisions. Emphasize iterative steps and how you incorporated feedback.

• Brand Alignment: Ensure your presented work reflects an understanding of brand aesthetics and how you applied them within the e-commerce context.

Challenge Preparation:

• Be prepared for a design exercise or a take-home assignment that may involve designing a specific feature, improving an existing user flow, or creating wireframes based on a brief.

• Focus on demonstrating your problem-solving approach, understanding of user needs, and ability to deliver a well-reasoned solution within a given timeframe.

• Practice presenting your work concisely and confidently, anticipating questions about your choices and potential trade-offs.

📝 Enhancement Note: This section provides actionable advice tailored to operations professionals, emphasizing how to present a portfolio and prepare for interviews in a way that highlights process, impact, and strategic thinking, crucial for these roles.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert proficiency is mandatory. This includes its capabilities for interface design, prototyping, component libraries, auto-layout, and collaborative workflows.

• Prototyping Tools: Experience with Figma's built-in prototyping features or other relevant tools (e.g., InVision, Adobe XD) to create interactive user flows and demonstrate user journeys.

• Design Systems: Experience in creating, maintaining, or utilizing design systems and interaction design systems (IDS) to ensure brand consistency and design scalability.

Analytics & Reporting:

• While not a primary tool for this role, an understanding of how design impacts key e-commerce metrics (conversion rates, bounce rates, time on site, AOV) is essential. Familiarity with analytics platforms (e.g., Google Analytics, Adobe Analytics) to interpret user behavior data is beneficial.

• Experience with A/B testing tools to validate design hypotheses and optimize user experiences. CRM & Automation:

• Not directly managed by this role, but an awareness of how digital design integrates with CRM and marketing automation platforms to deliver personalized customer experiences can be advantageous.

📝 Enhancement Note: This section explicitly lists the essential software and tools, with a focus on Figma and design systems, which are critical operational components for digital product design teams.

👥 Team Culture & Values

Operations Values:

• Adaptability: Embracing change and proactively adapting to evolving market trends and business needs ("We change before we have to").

• Entrepreneurial Spirit: Taking ownership and initiative in driving projects and solutions ("We own it").

• Collaboration: Working effectively across teams, valuing diverse perspectives, and fostering a sense of shared purpose ("There's no 'I' in Tory").

• Client & Brand Focus: Deep understanding of customer needs and brand identity, ensuring all design decisions serve both ("We put ourselves in Tory’s shoes").

• Integrity & Compassion: Acting with honesty, kindness, and empathy in all interactions.

• Excellence & Passion: Striving for high standards in work and demonstrating enthusiasm for the brand and projects.

Collaboration Style:

• Cross-functional Integration: Actively engaging with peers and stakeholders in Merchandising, Marketing, Product, and Development to ensure holistic project execution and alignment.

• Iterative Feedback Loops: Participating in design reviews and feedback sessions to refine solutions and ensure they meet diverse stakeholder requirements.

• Knowledge Sharing: Contributing to a culture where best practices, industry insights, and design learnings are shared openly within the creative and cross-functional teams.

📝 Enhancement Note: The "How We Work Together" and "#TeamTory Values" sections are interpreted through an operational lens, highlighting how these values translate into daily work practices, collaboration methods, and decision-making processes relevant to an operations-minded professional.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Competing Priorities: Effectively managing the demands of multiple stakeholders (Creative, Merchandising, Marketing, Product, Development) while adhering to brand standards and business goals.

• Translating Ambiguity: Converting broad creative briefs and business objectives into concrete, actionable design solutions.

• Maintaining Brand Integrity: Ensuring that all digital designs uphold the luxury aesthetic and brand vision of Tory Burch across a dynamic e-commerce landscape.

• Staying Ahead of Trends: Continuously evolving design practices and incorporating new technologies and UX patterns to maintain a competitive edge in the fast-paced digital retail space.

Learning & Development Opportunities:

• Deepening UX Expertise: Opportunities to refine skills in user research, information architecture, and interaction design within a luxury retail context.

• Design System Mastery: Gaining advanced proficiency in building and scaling design systems that drive efficiency and consistency across a global brand.

• Cross-functional Acumen: Developing a deeper understanding of e-commerce operations, merchandising strategies, and marketing initiatives through close collaboration.

• Leadership Mentorship: Receiving guidance from senior leadership within the creative department to hone strategic thinking and team management skills.

📝 Enhancement Note: This section identifies potential challenges and growth areas, framing them in a way that resonates with operations professionals by focusing on problem-solving, process improvement, and strategic development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting requirements from different departments (e.g., Marketing, Merchandising, Development) for a digital project. How did you manage it, and what was the outcome?" (Focus on process, negotiation, and stakeholder management).

• "Walk us through your process for designing a new feature for an e-commerce website, from initial brief to final handover. What tools and methodologies did you use?" (Highlight structured approach, Figma usage, and iterative design).

• "How do you approach maintaining brand consistency across a digital platform, especially when dealing with multiple content types and campaigns?" (Emphasize design systems, brand guidelines, and strategic application).

• "Tell us about a time your design significantly improved a key e-commerce metric (e.g., conversion rate, user engagement). How did you measure its success?" (Focus on data-driven design and quantifiable impact). Company & Culture Questions:

• "What appeals to you about Tory Burch as a brand, and how do you see your design philosophy aligning with our luxury positioning?" (Research brand values, aesthetic, and target audience).

• "How do you approach collaboration with non-design teams? Give an example of a successful cross-functional partnership." (Prepare examples of working with Merchandising, Marketing, or Development).

• "How do you stay current with digital design and UX trends, particularly within the fashion and retail industries?" (Demonstrate continuous learning and industry awareness). Portfolio Presentation Strategy:

• Curate Strategically: Select 3-4 of your strongest, most relevant projects that showcase your digital design and UX/UI skills, ideally with e-commerce or retail examples.

• Tell a Story: For each project, clearly articulate the problem, your specific role and process, the challenges faced, the design solutions implemented, and the measurable results or impact.

• Highlight Figma & Systems: Explicitly point out your use of Figma, design systems, and any prototyping or interaction design elements.

• Focus on Process: Emphasize your problem-solving methodology, how you iterated based on feedback, and how you translated business requirements into user-centric designs.

• Be Concise and Confident: Practice your presentation to ensure it's engaging, clear, and within the allotted time. Be prepared to answer in-depth questions about your work.

📝 Enhancement Note: This preparation guide translates common interview questions into operations-relevant themes, focusing on process, impact, and strategic thinking, with specific advice on portfolio presentation for such roles.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Tory Burch Careers portal.

• Portfolio Customization: Ensure your submitted portfolio is tailored to highlight your experience in e-commerce design, UX/UI, and proficiency with Figma. Include case studies that demonstrate your ability to translate business needs into effective digital experiences and showcase quantifiable results where possible.

• Resume Optimization: Update your resume to clearly articulate your 6+ years of experience, emphasizing keywords such as "Digital Design," "UX/UI," "E-commerce," "Figma," "Prototyping," "Design Systems," and "Cross-functional Collaboration." Quantify achievements whenever feasible.

• Interview Preparation: Thoroughly review the "Interview Preparation" section above. Practice articulating your design process, presenting your portfolio case studies, and preparing answers to strategy and culture-fit questions.

• Company Research: Deeply understand Tory Burch's brand, its luxury positioning, target audience, and recent digital initiatives. Familiarize yourself with their stated company values and culture to demonstrate genuine interest and alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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