Lead Product Designer (m/w/d) – UX Strategy & B2B SaaS

📍 Job Overview

Job Title: Lead Product Designer (m/w/d) – UX Strategy & B2B SaaS

Company: Probis Software Gmbh

Location: Munich, Bavaria, Germany / Berlin, Germany

Job Type: Full-Time (Festanstellung)

Category: Product Design / UX Strategy / B2B SaaS Operations

Date Posted: 2026-05-08

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive the UX vision and establish design standards for a complex B2B SaaS platform within the PropTech industry.

• Lead product discovery initiatives, translating domain logic into intuitive user flows, information architecture, and interaction patterns.

• Own and evolve the company's design system, ensuring consistency, accessibility, and efficient component utilization.

• Collaborate closely with Product Management and Engineering teams to deliver high-quality, user-centric features in an agile environment.

• Focus on measurable improvements in usability and user experience, directly impacting key metrics like Time-to-Value.

📝 Enhancement Note: While the title is "Lead Product Designer," the responsibilities heavily emphasize UX strategy, process definition, and driving adoption of design systems and best practices across teams. This suggests a role that blends hands-on design with strategic influence, requiring strong operations-minded skills to standardize and optimize the design process within a growing SaaS company. The emphasis on B2B SaaS and complex applications points towards a need for deep understanding of enterprise user workflows and data-driven decision-making, akin to operational efficiency in product development.

📈 Primary Responsibilities

• Lead and moderate product discovery sessions, including user interviews, usability testing, journey mapping, and rapid prototyping, in close partnership with Product Managers and Engineers.

• Translate complex domain logic and business requirements into clear, effective user flows, information architecture (IA), and interaction design patterns.

• Validate design solutions through iterative testing, user feedback, and analysis of key usability metrics, such as Time-to-Value and task completion rates.

• Maintain, evolve, and champion the company's design system, ensuring its components, guidelines, accessibility standards, and patterns are up-to-date and widely adopted.

• Define, document, and embed core UX principles and UI strategies across product teams to foster a consistent and high-quality user experience.

• Work hand-in-hand with Frontend Developers and Product Owners to refine specifications, address edge cases, and conduct thorough design quality assurance (QA) during the development lifecycle.

• Translate technical requirements into clear user stories and acceptance criteria that guide development efforts effectively.

📝 Enhancement Note: The responsibilities highlight a strong operational component in product design. The focus on "translating domain logic into clear user flows," "maintaining and evolving the design system," and "defining UX principles" points to the need for process standardization and continuous improvement—key tenets of revenue and sales operations. The emphasis on metrics like "Time-to-Value" also aligns with operations' focus on efficiency and measurable outcomes.

🎓 Skills & Qualifications

Education: Bachelor's or Master's degree in Design, HCI, Computer Science, or a related field, or equivalent practical experience.

Experience: Minimum of 5 years of dedicated UX/UI design experience, with a proven track record in complex B2B web applications (SaaS, data products, admin interfaces, enterprise software).

Required Skills:

• Proven expertise in Information Architecture, enabling the organization of complex data and functionality.

• Strong Systems Thinking capabilities to understand and design for interconnected product ecosystems.

• Advanced Interaction Design skills for creating intuitive and engaging user experiences.

• Demonstrated ability to moderate workshops and facilitate stakeholder alignment to drive consensus.

• Experience in leading product discovery and translating findings into actionable design strategies.

• Proficiency in user testing methodologies and translating insights into measurable UX improvements.

• Expertise in building, maintaining, and scaling design systems, including component libraries and style guides.

• Proficiency with design and prototyping tools, with Figma being a primary requirement.

Preferred Skills:

• Experience in the PropTech or FinTech industry, understanding complex financial and project management workflows.

• Knowledge of accessibility standards (WCAG) and experience designing inclusive interfaces.

• Familiarity with agile development methodologies and cross-functional team collaboration.

• Experience in defining and tracking UX KPIs and reporting on design impact.

• Understanding of front-end development principles to facilitate smoother collaboration with engineering.

📝 Enhancement Note: The requirement for "5+ years" and the emphasis on "complex B2B web apps" indicates a senior-level role. The mention of "Systems Thinking," "IA," and "Design Systems" are critical for operations professionals to understand, as these skills are transferable to process mapping, workflow standardization, and system architecture in revenue and sales operations. The proficiency in Figma is a standard tool, but the emphasis on it being a "means, not an end" highlights the strategic application of tools.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 complex B2B SaaS projects demonstrating your UX strategy and execution capabilities.

• Clearly articulate your role, the design process followed, and the specific challenges addressed for each project.

• Highlight your contributions to Information Architecture, user flow definition, and interaction design.

• Include examples of your work on design systems, component libraries, or UI pattern standardization.

• Demonstrate your ability to conduct and leverage user research, usability testing, and data analysis to inform design decisions.

Process Documentation:

• Provide examples of how you have documented UX principles, design guidelines, or system patterns.

• Showcase your approach to translating complex domain logic into structured user flows and IA documentation.

• Illustrate your methods for collaborating with engineering on design specifications and QA processes.

• Include evidence of how you have measured and reported on the impact of design initiatives.

📝 Enhancement Note: For operations roles, a portfolio is crucial for demonstrating process ownership and impact. This section emphasizes that the candidate must showcase not just visual design, but the strategic thinking, process definition, and measurable outcomes that are akin to operational excellence. The focus on "process documentation" and "measuring impact" directly aligns with operational responsibilities.

💵 Compensation & Benefits

Salary Range:

Given the role's seniority (Lead Product Designer with 5+ years of experience), location in Munich/Berlin (major German tech hubs), and the B2B SaaS/PropTech industry, a competitive salary range is expected. Based on industry benchmarks for similar roles in Germany, the estimated annual gross salary for a Lead Product Designer with this profile would likely fall between €70,000 and €95,000.

• Entry-level for this role: ~€70,000 - €75,000 (for candidates with 5 years of experience and strong core skills).

• Mid-range: ~€75,000 - €85,000 (for candidates with 6-8 years of experience, a strong portfolio, and proven leadership in UX strategy).

• Senior/Lead: ~€85,000 - €95,000+ (for candidates with 8-10 years of experience, extensive B2B SaaS/complex application expertise, and demonstrated impact on product strategy and design systems).

This estimation considers the cost of living in Munich and Berlin, the demand for specialized UX talent in the tech sector, and the specific responsibilities outlined, including UX strategy and design system leadership.

Benefits:

• High Ownership: Significant autonomy and influence in defining the UX vision and strategic direction.

• Direct Access to Product/Engineering/Management: Close collaboration with key stakeholders and leadership, fostering transparency and rapid feedback loops.

• Short Decision-Making Paths: Agile environment allowing for quick iterations and implementation of design solutions.

• Remote/Hybrid Options: Flexibility to work from home or the office, supporting a balanced work-life integration.

• Flexible Working Hours: Adaptable schedules to accommodate personal needs and optimize productivity.

• Modern Tools: Access to cutting-edge design and collaboration software to enhance efficiency and creativity.

• International Product: Opportunity to work on a global platform with complex domain challenges.

Working Hours: The standard working hours for a full-time position in Germany are typically 38-40 hours per week. The mention of "flexible times" indicates adaptability within this framework, allowing for effective management of project deadlines and personal commitments.

📝 Enhancement Note: The salary estimate is based on common salary aggregators for Lead UX/Product Designers in major German cities like Munich and Berlin, factoring in the B2B SaaS and PropTech industry nuances. The benefits listed are directly from the job description and are presented to highlight aspects attractive to professionals seeking impactful roles. The "High Ownership" and "Direct Access" points are particularly relevant for individuals looking to influence operational efficiency within product development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Probis Software Gmbh operates within the PropTech (Property Technology) sector, specifically focusing on cloud-based financial controlling platforms for real estate projects. This is a rapidly growing and innovative market, often characterized by sophisticated data management and complex financial workflows. The B2B SaaS model means a strong emphasis on reliability, scalability, and user adoption within professional environments.

Company Size: Probis is described as a "schnell wachsendes PropTech-Startup" (fast-growing PropTech startup). This implies a dynamic, agile environment with a lean organizational structure, likely ranging from 50-200 employees. Startups of this size typically offer opportunities for significant impact and direct influence, but also require individuals who are adaptable and comfortable with evolving processes.

Founded: While the founding date isn't explicitly stated, the description as a "startup" indicates a relatively young company, likely founded within the last 5-10 years, aiming for rapid market penetration and growth. This stage of a company's lifecycle often means a focus on building foundational processes and scaling operations.

Team Structure:

• The design team, though not explicitly detailed in size, will likely be integrated within product squads. The Lead Product Designer will set the vision and standards for this function.

• The role involves close collaboration with Product Management and Engineering teams, suggesting a matrixed or squad-based structure common in agile SaaS companies.

Methodology:

• Data Analysis and Insights: The role mandates using metrics like "Time-to-Value" and conducting usability tests, indicating a data-driven approach to design decision-making and process validation.

• Workflow Planning and Optimization: A core responsibility is translating complex domain logic into clear user flows and IA, directly contributing to optimizing user workflows.

• Automation and Efficiency Practices: While not explicitly stated for design, the broader company goal of redefining financial controlling implies an underlying drive for efficiency and potentially automation, which the UX design must support.

Company Website: https://prob.is/

📝 Enhancement Note: Understanding the "startup" context is crucial. For operations professionals, this means processes might be less formalized than in large enterprises, offering opportunities to build and improve them, but also requiring adaptability. The PropTech industry context means dealing with complex data and financial logic, which requires a systematic and detail-oriented approach.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Lead" Product Designer, signifying a senior leadership position within the design function. It's not just about executing design tasks but about defining the strategic direction of UX, setting standards, and mentoring other designers if the team grows. This level requires a blend of strong individual contributor skills and the ability to influence and guide others.

Reporting Structure: The Lead Product Designer will likely report to a Head of Product, VP of Product, or potentially a CTO, given the strategic importance of UX in a B2B SaaS context. They will work closely with Product Managers and Engineering Leads, participating in high-level product strategy discussions.

Operations Impact: The role's stated goal is to make the software "simple and intuitive," directly impacting user adoption, efficiency, and retention. By improving workflows and reducing Time-to-Value, the Lead Product Designer directly contributes to the company's revenue goals by making its complex B2B SaaS product more accessible and valuable to its clients. This operational impact on user success is critical.

Growth Opportunities:

• Operations Skill Advancement: Opportunity to solidify and expand expertise in UX strategy, design system leadership, and product discovery within a fast-growing PropTech startup.

• Leadership Development: Potential to build and lead a design team as the company scales, developing management and mentorship skills.

• Industry Specialization: Deepen knowledge in the complex domain of real estate financial controlling, becoming a subject matter expert in PropTech UX.

• Strategic Influence: Directly contribute to product roadmap decisions and company-wide UX standards, gaining significant strategic experience.

📝 Enhancement Note: The "Lead" title implies a significant degree of autonomy and strategic input, which is highly valued in operations-focused roles. The growth opportunities highlight the potential for not just design career progression, but also for developing leadership and strategic operational skills within a growing company.

🌐 Work Environment

Office Type: The job description mentions "Remote/hybrid" options, indicating a flexible work environment. This likely means a modern office space designed for collaboration when employees are on-site, complemented by robust remote work infrastructure.

Office Location(s): The role is based in either Munich (Zielstattstraße 19, 81379) or Berlin, Germany. Both are major European tech hubs offering vibrant professional communities. The Munich office location is specific, while Berlin is mentioned as a region, suggesting potential for a distributed team or multiple smaller offices.

Workspace Context:

• Collaborative Environment: The emphasis on close collaboration with Product and Engineering suggests an open, team-oriented workspace designed to facilitate communication and joint problem-solving.

• Operations Tools & Technology: Access to modern design tools like Figma is guaranteed. The company's focus on a cloud-based platform likely means a modern tech stack and digital collaboration tools are standard.

• Team Interaction: Hybrid and flexible models mean opportunities for both focused individual work and dynamic team interactions, depending on the chosen work arrangement.

Work Schedule: Flexible working hours are offered, allowing employees to structure their workdays around core collaboration times and personal needs. This flexibility is essential for managing demanding projects and maintaining work-life balance, particularly in a fast-paced startup environment.

📝 Enhancement Note: The hybrid and flexible work environment is a key aspect of modern operations. It implies a focus on results and trust rather than strict time-in-office policies, aligning with operational efficiency principles. The specific office locations provide concrete points of reference for potential candidates.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, CV, and portfolio to assess experience and fit with the role's requirements.

• Portfolio Presentation & Discussion: A session where you present selected case studies from your portfolio, focusing on your strategic approach, process, and outcomes. Expect detailed questions about your decision-making and problem-solving methodologies.

• Skills-Based Interview: Discussions and potentially practical exercises focusing on your UX strategy, information architecture, interaction design, and system thinking skills, possibly involving a small design challenge or a deep dive into a specific problem.

• Team & Culture Fit: Interviews with Product Managers, Engineers, and potentially company leadership to assess collaboration style, communication skills, and alignment with Probis's startup culture.

• Final Interview: Likely with senior leadership (e.g., Head of Product, CEO/GF) to discuss strategic vision, leadership potential, and overall fit for the Lead role.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience with complex B2B SaaS, UX strategy, design systems, and measurable impact. Prioritize quality over quantity.

• Tell a Story: For each case study, clearly outline the problem, your process (discovery, ideation, validation, iteration), your specific contributions, the solutions, and the resulting outcomes (quantified where possible).

• Highlight Operations Thinking: Emphasize how you standardized processes, improved efficiency (e.g., reduced Time-to-Value), or built scalable systems (design system).

• Demonstrate Tool Proficiency Contextually: Mention tools like Figma not just as software used, but how they enabled your process and outcomes.

• Prepare for Deep Dives: Be ready to answer detailed questions about your design decisions, trade-offs, and how you handled constraints or disagreements.

Challenge Preparation:

• Anticipate Strategy Questions: Prepare to discuss your approach to defining UX vision, developing design systems, and implementing product discovery processes in a B2B SaaS context.

• Process Optimization Focus: Think about how you would address challenges related to user onboarding, feature adoption, or complex data visualization within a financial controlling application.

• Stakeholder Management: Be ready to discuss how you would align diverse stakeholders (product, engineering, sales, management) on UX priorities and strategy.

📝 Enhancement Note: The interview process description assumes a standard but thorough approach for a lead-level role in a growing tech company. The portfolio review tips are tailored to emphasize the "operations" aspect of design – process, strategy, and measurable impact, which is crucial for candidates applying for roles that bridge design and operational excellence.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, prototyping, and collaboration. Proficiency is expected for wireframing, high-fidelity mockups, and creating interactive prototypes.

• Prototyping Tools: Beyond Figma's capabilities, familiarity with dedicated prototyping tools for more complex interactions or user testing scenarios might be beneficial.

• User Research Platforms: Tools for conducting remote interviews, usability testing, and surveys (e.g., UserTesting.com, Maze, Lookback).

Analytics & Reporting:

• Web Analytics: Experience with tools like Google Analytics or similar platforms to understand user behavior on the web application.

• Product Analytics: Familiarity with tools like Mixpanel, Amplitude, or Pendo for tracking user engagement, feature adoption, and conversion funnels within the SaaS product.

• Data Visualization Tools: Ability to interpret data from analytics platforms and potentially use tools like Tableau or Power BI (or even advanced Figma features) to visualize key UX metrics.

CRM & Automation:

• CRM Systems: While not a direct design tool, understanding how CRM data (e.g., from Salesforce, HubSpot) can inform user personas and customer journey mapping is valuable.

• Project Management Tools: Proficiency with tools like Jira, Asana, or Trello for managing design tasks, sprints, and collaborating with engineering on feature development.

• Collaboration Platforms: Tools like Slack or Microsoft Teams for daily communication and asynchronous collaboration.

📝 Enhancement Note: The emphasis on Figma is clear. For operations professionals, it's important to note the inclusion of Product Analytics and Project Management tools, as these are common in operations roles as well, indicating potential overlap and collaboration points. The mention of "Time-to-Value" implies a need to understand how design impacts core business metrics tracked through these systems.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using metrics (like Time-to-Value) and user feedback to validate design decisions and prioritize initiatives, reflecting an operational approach to UX.

• Efficiency & Scalability: The company's focus on redefining financial controlling suggests a core value of efficiency, which extends to how user workflows are designed and how the design system is built for scalability.

• Ownership & Impact: Encouraging individuals to take high ownership of their domain and directly contribute to business outcomes, fostering a proactive and results-oriented culture.

• User-Centricity: Despite the complexity of B2B SaaS, the core value is to make the product "simple and intuitive," placing the user at the center of all design and development efforts.

• Collaboration & Transparency: The emphasis on direct access to leadership and cross-functional teams points to a culture that values open communication and teamwork.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with Product Managers and Engineers, acting as integral members of product squads rather than isolated contributors.

• Process Improvement Culture: The role involves defining standards and evolving the design system, suggesting a culture that embraces continuous improvement and feedback loops for refining processes.

• Knowledge Sharing: Active participation in discussions, workshops, and design reviews to share insights, best practices, and foster collective learning within the product team.

📝 Enhancement Note: The "Operations Values" section is designed to highlight how design at Probis aligns with operational principles like data-driven decisions, efficiency, and measurable impact. This framing is key for attracting candidates who appreciate this operational mindset in a design role.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity Management: Designing for a sophisticated B2B SaaS product in PropTech requires deep understanding of intricate financial workflows and data structures, posing a continuous intellectual challenge.

• Balancing Innovation with Usability: Ensuring that new features and technical advancements don't compromise the simplicity and intuitiveness of the user experience.

• Scaling Design Systems: Evolving a design system to meet the needs of a rapidly growing product and user base requires strategic planning and robust governance.

• Cross-Functional Alignment: Effectively communicating UX vision and ensuring buy-in from diverse stakeholders (product, engineering, sales, leadership) in a fast-paced startup environment.

Learning & Development Opportunities:

• Advanced UX Strategy: Deepen expertise in strategic UX planning, user research methodologies, and translating business goals into effective design solutions.

• Design System Leadership: Gain extensive experience in architecting, scaling, and governing design systems, a highly valuable skill in the industry.

• PropTech Domain Expertise: Become a specialist in the financial controlling aspects of real estate projects, leveraging this niche knowledge for future career growth.

• Leadership and Mentorship: Opportunity to grow into a team lead role, mentoring junior designers and shaping the future of UX at Probis.

📝 Enhancement Note: Framing challenges as opportunities for growth is a common strategy in operations roles. It highlights the areas where a candidate can develop new skills and make a significant impact, aligning with the proactive problem-solving often required in operations.

💡 Interview Preparation

Strategy Questions:

• "How would you approach defining the UX vision for a complex B2B SaaS product like ours, and what steps would you take to embed that vision across product teams?" (Focus: Strategic thinking, process implementation)

• "Describe your process for building and evolving a design system. How do you ensure adoption and maintenance across different teams and projects?" (Focus: Design system operations, standardization)

Company & Culture Questions:

• "What interests you specifically about Probis and the PropTech industry? How do you see your role contributing to our mission?" (Focus: Research, cultural alignment)

• "Given our startup environment with flexible hours and hybrid work, how do you ensure effective collaboration and maintain productivity?" (Focus: Adaptability, collaboration style)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem statement, your specific role and contributions, the design process, key decisions and trade-offs, and the measurable outcomes.

• Emphasize Process Over Polish: While visuals are important, focus on explaining why you made certain decisions and how your process led to the solution. Highlight your strategic thinking and problem-solving approach.

• Quantify Impact: Whenever possible, use metrics (e.g., "reduced task completion time by X%", "improved user satisfaction scores by Y%", "increase in feature adoption by Z%") to demonstrate the tangible value of your work.

• Showcase Systemic Thinking: Highlight any work related to design systems, pattern libraries, or IA that demonstrates your ability to think at a system level and create scalable solutions.

• Be Prepared for Deep Dives: Anticipate questions about your tools, methodologies, and how you would handle specific challenges within Probis's context.

📝 Enhancement Note: These interview questions are crafted to probe the candidate's strategic thinking, operational mindset, and ability to deliver measurable results, aligning with the expectations for a senior role that influences product development processes. The portfolio presentation strategy specifically guides candidates to showcase their "operations" skills within a design context.

📌 Application Steps

To apply for this Lead Product Designer position:

• Submit your application: Utilize the provided link to submit your application through the Probis Software Gmbh careers portal.

• Curate Your Portfolio: Select 3-5 of your strongest B2B SaaS projects that best demonstrate your UX strategy, information architecture, design system development, and impact measurement skills. Ensure each case study clearly outlines the problem, your process, your contributions, and quantifiable outcomes.

• Optimize Your Resume: Tailor your resume to highlight keywords and experiences relevant to UX strategy, B2B SaaS design, design systems, product discovery, and leadership. Quantify your achievements where possible.

• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on articulating your strategic thinking, process, and the operational impact of your design decisions. Be ready to discuss trade-offs and problem-solving approaches.

• Research Probis: Understand Probis's product, target market (PropTech, financial controlling), and company culture. Prepare thoughtful questions about their UX challenges and strategic goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.