Lead Graphic Designer/ Ilustrator

📍 Job Overview

Job Title: Lead Graphic Designer/Illustrator

Company: Fortis Games

Location: Remote - Hungary

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-05-21

Experience Level: 6+ Years

Remote Status: Fully Remote

🚀 Role Summary

• Lead the strategic visual direction and execution for marketing and user acquisition (UA) campaigns, focusing on player acquisition and engagement.

• Drive the creation of high-impact, performance-optimized visual assets across digital channels, including ads, social media, and store presence.

• Integrate generative AI tools into the design workflow to enhance ideation, production, and iteration, while establishing best practices for AI-driven creative development.

• Translate complex strategies, gameplay features, and player insights into compelling visual systems and scalable design solutions.

• Mentor and guide a team of designers, ensuring high standards of craft, brand alignment, and creative effectiveness for all marketing collateral.

📝 Enhancement Note: This role is categorized under Marketing Operations and Creative Operations due to its strong emphasis on performance marketing, user acquisition strategy, and the operationalization of creative processes, including the integration and management of new technologies like generative AI. The focus on driving visual quality for marketing efforts and leading other designers indicates a significant operational and leadership component beyond pure creative execution.

📈 Primary Responsibilities

• Spearhead the design and execution of high-quality, performance-driven visual assets for user acquisition campaigns, social media, and app store presence, setting benchmarks for creative craft and effectiveness.

• Translate creative strategy, core gameplay features, and deep player motivation insights into visually compelling directions and robust, scalable design systems.

• Conduct ongoing research into competitor creatives, market trends, player behavior, and platform-specific best practices, converting these insights into actionable creative opportunities and strategic recommendations.

• Define and lead creative exploration processes, generating multiple strong visual concepts and variations to support A/B testing frameworks and rapid campaign iteration cycles.

• Leverage performance data and creative insights to inform design decisions, proactively identifying opportunities for improved engagement, conversion rates, and overall campaign ROI.

• Establish and rigorously uphold visual quality standards across all creative outputs, ensuring unwavering consistency, clarity of message, and strong brand alignment with Fortis Games.

• Foster close collaboration with creative strategists, producers, and cross-functional marketing partners to ensure seamless alignment of creative direction with overarching business objectives and specific campaign goals.

• Provide clear, structured, and constructive feedback to internal designers and external creative partners, actively supporting their professional growth and elevating the overall output quality of the design team.

• Effectively balance competing demands of speed, quality, and volume across a multitude of concurrent initiatives, ensuring efficient workflows and timely delivery within a fast-paced, dynamic environment.

• Integrate generative AI tools into daily workflows, driving innovation in ideation, production processes, and creative iteration while significantly improving team efficiency and output.

• Proactively stay abreast of emerging creative formats, design tools, and relevant technologies, identifying and championing new approaches that can differentiate Fortis Games' campaigns in the market.

• Mentor and provide guidance to junior and mid-level designers, cultivating a team culture of ownership, collaborative problem-solving, and continuous professional improvement.

📝 Enhancement Note: The responsibilities listed go beyond typical graphic design tasks by incorporating strategic elements like market research, performance data analysis, A/B testing integration, and team leadership. The strong emphasis on "performance-driven" assets and "user acquisition" points towards a role deeply embedded within marketing operations, requiring a blend of creative excellence and analytical rigor. The explicit mention of integrating generative AI and shaping best practices highlights a forward-looking operational challenge.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, candidates are expected to possess a level of knowledge equivalent to a Bachelor's degree in Graphic Design, Fine Arts, or a related field, demonstrated through experience and portfolio.

Experience: Minimum of 6 years of progressive experience in graphic design, performance creative development, or marketing design roles, with a proven track record of leadership or significant ownership of creative output.

Required Skills:

• Demonstrated leadership in guiding creative output and mentoring design teams.

• Strong portfolio showcasing high-performing creative assets across diverse digital formats, including ads, store assets, social media campaigns, and web banners.

• Proven ability to translate strategic briefs, market insights, and performance data into effective visual directions and scalable design systems.

• Expertise in performance marketing principles, including creative testing methodologies, A/B testing frameworks, and conversion rate optimization (CRO) strategies.

• Excellent communication, organizational, and stakeholder management skills, with the ability