Lead Designer - Creative Design 4C

📍 Job Overview

Job Title: Lead Designer - Creative Design 4C

Company: BrightClaim (Genpact)

Location: Hyderabad, Telangana, India

Job Type: FULL_TIME

Category: Creative Design / GTM Operations Support

Date Posted: 2026-06-03

Experience Level: Mid-Senior Level (5-10 years implied)

Remote Status: On-site

🚀 Role Summary

• Lead creative design initiatives, ensuring alignment with business and brand objectives for Go-To-Market (GTM) strategies.

• Collaborate with cross-functional teams, including marketing, product, and digital, to translate complex requirements into innovative design solutions that support sales enablement and customer engagement.

• Develop and execute creative concepts, graphics, and layouts for branding, marketing campaigns, digital assets, and sales collateral, with a focus on impactful visual communication.

• Provide expert design feedback and creative guidance to junior team members, fostering skill development and maintaining high-quality output standards for operational efficiency.

• Manage project schedules and resources for design-related GTM activities, ensuring timely delivery of high-quality outputs that support revenue generation and brand consistency.

📝 Enhancement Note: While the primary focus is Creative Design, the role's collaboration with marketing, product, and digital, along with the emphasis on translating requirements into solutions for campaigns and assets, strongly suggests a GTM-aligned function. The mention of "sales enablement" and "customer engagement" further solidifies this, indicating a need for design to directly support commercial operations and revenue generation efforts. The "AI Gigafactory" and "agentic AI" context implies design will be integral to communicating and visualizing advanced technology solutions for business impact.

📈 Primary Responsibilities

• Spearhead the design direction for key creative projects, ensuring all visual outputs directly support business objectives and brand integrity.

• Partner closely with Marketing, Product Management, and Digital teams to translate strategic requirements into compelling and effective design solutions that enhance customer experience and sales effectiveness.

• Conceptualize, design, and produce a wide range of visual assets, including branding elements, marketing campaign materials, digital interfaces, and sales collateral.

• Offer constructive design critiques and mentorship to design team members, promoting continuous improvement in creative execution and adherence to design best practices.

• Conduct thorough reviews of design deliverables, ensuring they meet project specifications, brand guidelines, and quality standards before final deployment.

• Oversee the planning and execution of design project timelines and resource allocation, ensuring efficient workflow and on-time delivery of all creative assets.

• Proactively research and integrate emerging design trends, tools, and technologies to continuously elevate the creative output and maintain a competitive edge.

📝 Enhancement Note: The responsibilities are tailored to emphasize the GTM support aspect. This includes partnering with marketing and product, creating sales collateral, and ensuring design aligns with business objectives that ultimately drive revenue or customer acquisition.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Communication, Design, Graphic Design, Human-Computer Interaction (HCI), or Visual Communication.

• Professional certifications, such as Adobe Certified Expert (ACE), are highly valued, demonstrating advanced proficiency in design software. Experience:

• 5-10 years of progressive experience in creative design, with a proven track record of leading design projects and initiatives.

• Demonstrated experience working in a fast-paced, innovation-driven environment, ideally within a technology or consulting sector.

• Experience in translating business requirements into actionable design strategies for marketing, sales, or product initiatives. Required Skills:

• Adobe Creative Suite Proficiency: Expert-level command of Adobe Illustrator and Adobe Photoshop for graphic creation and manipulation.

• User Experience (UX) & User Interface (UI) Design: Strong understanding and practical application of UX/UI principles, including user research, wireframing, prototyping, and usability testing.

• Design Thinking: Ability to apply design thinking methodologies to solve complex business problems and drive innovative solutions.

• Customer Experience (CX) & Customer Journey Mapping: Experience in designing for optimal customer journeys and enhancing overall customer experience.

• Branding & Visual Identity: Proven ability to develop and maintain strong brand identities and ensure visual consistency across all touchpoints.

• Collaboration & Communication: Excellent interpersonal and communication skills, with the ability to effectively collaborate with diverse, cross-functional teams and articulate design rationale.

• Project Management Fundamentals: Ability to manage design project timelines, resources, and deliverables effectively.

Preferred Skills:

• Adobe Experience Manager (AEM): Familiarity with AEM for content management and digital experience delivery.

• Inclusive Design: Experience in creating accessible and inclusive design solutions that cater to a diverse user base.

• Graphic Design Principles: Deep understanding of typography, color theory, layout, and composition.

• Digital Asset Creation: Proficiency in creating graphics for web, mobile, social media, and digital advertising.

📝 Enhancement Note: The "Required Skills" section has been expanded to include core design competencies and explicitly mention "Branding & Visual Identity" and "Project Management Fundamentals" which are crucial for a lead role in GTM. "AEM" and "Inclusive Design" are added as preferred skills based on industry trends and the company's stated focus on innovation and broad impact. The experience level is inferred from "Lead Designer" and the breadth of responsibilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of creative design projects, with a strong emphasis on GTM-related work (e.g., marketing campaigns, sales collateral, digital assets for product launches).

• Detailed case studies demonstrating the design process from concept to execution, highlighting problem-solving approaches and design rationale.

• Visual evidence of impact, such as improved engagement metrics, conversion rates, or brand perception achieved through design solutions.

• Examples of collaborative work, illustrating successful partnerships with marketing, product, and other stakeholders.

• Demonstrations of proficiency with key design tools and technologies, especially Adobe Creative Suite. Process Documentation:

• Examples of workflow documentation for design projects, outlining stages from brief to final delivery.

• Case studies detailing how design thinking and UX/UI methodologies were applied to solve specific business challenges.

• Documentation of how design assets were managed, versioned, and deployed for marketing campaigns or sales enablement.

• Evidence of iterative design processes, including feedback loops and revisions based on stakeholder input or user testing.

📝 Enhancement Note: This section is tailored to a design leadership role supporting GTM. It emphasizes the need for a portfolio that not only showcases creative talent but also demonstrates the ability to drive business outcomes through design, the application of structured design processes, and collaboration.

💵 Compensation & Benefits

Salary Range:

• For a Lead Designer role with 5-10 years of experience in Hyderabad, India, the estimated annual salary range is ₹12,00,000 to ₹25,00,000. This range accounts for the seniority of the position, the specific skill set required (including advanced Adobe Suite and UX/UI expertise), and the cost of living in Hyderabad. The lower end reflects entry into a lead role, while the higher end represents extensive experience and proven impact. Benefits:

• Mentorship: Access to guidance from experienced design leaders and subject matter experts.

• World-class Learning Opportunities: Opportunities for professional development, including courses, workshops, and access to industry conferences to stay abreast of design trends and technologies.

• Comprehensive Health Insurance: Medical, dental, and vision coverage for employees and eligible dependents.

• Retirement Savings Plans: Company-sponsored provident fund or similar retirement savings schemes.

• Paid Time Off: Generous annual leave, sick leave, and public holidays.

• Employee Assistance Program (EAP): Confidential counseling and support services for personal and professional challenges.

• Performance Bonuses: Potential for bonuses based on individual and company performance.

Working Hours:

• Standard full-time working hours, approximately 40 hours per week.

• The role specifies "Flex Time (India)," indicating a degree of flexibility in daily start and end times, provided core business hours and project deadlines are met, which is common for creative roles requiring deep focus.

📝 Enhancement Note: Salary range is estimated based on typical Lead Designer compensation in Hyderabad, India, for a company of Genpact's size and industry. Benefits are curated from the provided "Why join Genpact?" section and supplemented with standard corporate benefits expected in India.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Services & Consulting, with a strong focus on Digital Transformation and AI solutions. Genpact operates within a competitive landscape, providing services that help global enterprises optimize processes and leverage advanced technologies for growth.

Company Size: Large Enterprise (Genpact employs over 140,000 people globally). This scale offers stability, extensive resources, and opportunities for diverse project involvement. For operations professionals, it means exposure to complex, multi-faceted projects and established processes, alongside potential for bureaucracy.

Founded: Genpact was founded in 1997. With decades of experience, the company has a deep understanding of business process management and has evolved significantly to embrace AI and digital innovation, positioning itself as a leader in transformation services.

Team Structure:

• Design Team: Likely part of a larger Marketing, Digital, or dedicated Creative Services department. The team will comprise designers with various specializations (e.g., UX/UI, graphic design, motion graphics).

• Reporting Structure: As a Lead Designer, this role likely reports to a Design Manager, Creative Director, or Head of Marketing/Digital. They will manage and guide junior designers and specialists.

• Cross-functional Collaboration: The role is inherently cross-functional, requiring close collaboration with Marketing, Product Development, Sales Enablement, Digital Transformation teams, and potentially client-facing units. This ensures design efforts are integrated with overall GTM and business strategies.

Methodology:

• Data-Driven Design: Emphasis on using data, customer insights, and performance metrics to inform design decisions and measure impact.

• Agile & Iterative Processes: Likely employs agile methodologies for project management, allowing for flexibility, rapid prototyping, and continuous improvement in design solutions.

• Innovation Focus: Strong emphasis on leveraging AI and cutting-edge technologies ("AI Gigafactory," "agentic AI") to develop transformative solutions. This means design will be instrumental in visualizing and communicating these advanced concepts.

Company Website: https://www.genpact.com/

📝 Enhancement Note: This section elaborates on Genpact's context, emphasizing its scale, industry leadership in AI and digital transformation, and how this influences the design function within a GTM framework. The "Methodology" section highlights how Genpact's core values and technological focus will shape the design approach.

📈 Career & Growth Analysis

Operations Career Level: This is a "Lead" position, indicating a mid-to-senior level. It requires not only strong individual design skills but also the ability to guide, mentor, and manage design projects and team members. The focus is on driving design strategy and ensuring its effective execution within GTM initiatives.

Reporting Structure: The Lead Designer will report to a higher-level design or marketing executive. They will be responsible for mentoring and guiding junior designers, ensuring consistency and quality across the team's output. The role requires influencing design direction and strategy within their domain.

Operations Impact: This role directly impacts GTM operations by creating compelling visual assets that drive brand perception, support marketing campaigns, enable sales efforts, and enhance customer engagement. Effective design contributes to lead generation, conversion rates, and overall revenue growth by making complex solutions understandable and appealing. The "AI Gigafactory" context suggests design will be critical in communicating the value proposition of advanced AI solutions.

Growth Opportunities:

• Leadership Progression: Potential to advance into a Design Manager, Creative Director, or Head of Design role, with increased strategic responsibility and team management.

• Specialization Advancement: Opportunity to deepen expertise in specific areas like UX/UI for AI products, advanced digital marketing design, or visual storytelling for complex technology solutions.

• Cross-functional Mobility: Possibility to move into related GTM roles, such as Product Marketing, Digital Strategy, or Brand Management, leveraging design expertise.

• Continuous Learning: Access to Genpact's extensive learning resources, certifications, and industry exposure to stay at the forefront of design and technology trends.

📝 Enhancement Note: This analysis focuses on the career trajectory for a design lead within a GTM context at a large enterprise like Genpact. It connects the role's impact to business outcomes and highlights specific growth pathways relevant to operations and GTM functions.

🌐 Work Environment

Office Type: The role is designated as "Office" and "On-site" in Hyderabad, India. This suggests a traditional office setting designed to foster collaboration and teamwork.

Office Location(s): The specific address is 1401-G-India: 14-45, Uppal, STPI, Hyderabad. This location likely situates Genpact within a business or technology park, offering access to amenities and a professional environment.

Workspace Context:

• Collaborative Environment: The office setting is expected to facilitate spontaneous interactions, brainstorming sessions, and team meetings, crucial for creative ideation and problem-solving.

• Tools & Technology: Access to standard office infrastructure, high-performance workstations, and potentially specialized design software and hardware. The company's focus on AI and digital solutions implies a modern and well-equipped technology environment.

• Team Interaction: Opportunities for regular face-to-face interaction with design team members, cross-functional colleagues, and potentially leadership, fostering a strong sense of team cohesion and shared purpose.

Work Schedule:

• Standard full-time commitment with "Flex Time (India)" flexibility. This allows designers some autonomy in structuring their workday, enabling them to optimize for periods of deep concentration or collaborative work, as needed for creative processes.

📝 Enhancement Note: This section details the physical work environment, emphasizing the collaborative and technology-rich aspects expected at a company like Genpact, and how the "Flex Time" policy supports the creative workflow.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Talent Acquisition will review applications and resumes, focusing on alignment with educational background, required skills, and experience level.

• Technical/Portfolio Review: A portfolio review is critical. Candidates will be asked to present their work, discuss their design process, and articulate how their designs have driven business outcomes. Expect questions about specific projects, challenges faced, and solutions implemented.

• Hiring Manager Interview: Deeper dive into experience, leadership capabilities, team collaboration, and understanding of GTM strategies. Questions will assess problem-solving skills and strategic thinking.

• Cross-functional/Team Interview: Interaction with key stakeholders from marketing, product, or sales teams to assess collaboration style, communication effectiveness, and ability to integrate design into broader business objectives.

• Final Interview: Potentially with a senior leader to discuss cultural fit, long-term vision, and overall suitability for the role and company.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent your capabilities as a Lead Designer, with a focus on GTM impact, AI-related concepts, or complex problem-solving.

• Tell a Story: For each project, articulate the business challenge, your role, the design process, key decisions, and measurable results. Quantify impact whenever possible (e.g., "increased conversion by X%").

• Highlight Leadership: Showcase projects where you led a team, mentored junior designers, or influenced design strategy.

• Showcase Tool Proficiency: Be prepared to discuss your proficiency with Adobe Creative Suite and any other relevant tools.

• Adapt to Genpact's Context: Understand Genpact's focus on AI, digital transformation, and agentic solutions, and try to include relevant examples or discuss how you would approach designing for such technologies.

Challenge Preparation:

• Design Exercise: Be prepared for a design challenge, which might involve solving a hypothetical GTM problem, creating a concept for a new AI product interface, or refining an existing marketing asset.

• Presentation Skills: Practice presenting your work concisely and persuasively. Focus on your thought process and the strategic rationale behind your design choices.

• Stakeholder Communication: Be ready to discuss how you would communicate design concepts and gather feedback from non-design stakeholders.

📝 Enhancement Note: This section provides a structured approach to preparing for the interview process, emphasizing the portfolio's role in demonstrating leadership and GTM impact, aligning with Genpact's innovative focus.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency expected in Adobe Illustrator and Adobe Photoshop for graphic creation, manipulation, and asset production.

• Adobe Experience Manager (AEM): Familiarity or experience with AEM is a plus for managing digital content and experiences, particularly relevant for web and digital marketing assets.

• Design & Prototyping Tools: Experience with tools like Figma, Sketch, Adobe XD, or InVision for wireframing, prototyping, and collaboration.

Analytics & Reporting:

• Understanding of how design impacts key metrics (e.g., conversion rates, engagement, click-through rates). Familiarity with analytics platforms (e.g., Google Analytics, Adobe Analytics) to interpret performance data related to digital assets.

• Experience in using data to inform design iterations and demonstrate ROI. CRM & Automation (Indirect Relevance):

• While not a direct CRM role, understanding how design assets are used within CRM platforms or marketing automation tools (e.g., email templates, landing pages) can be beneficial for ensuring seamless integration and effectiveness.

📝 Enhancement Note: This section focuses on the core design tools essential for the role, with specific mention of Adobe Suite. It also includes related technologies that enhance the design's effectiveness within a GTM context.

👥 Team Culture & Values

Operations Values (Genpact's Core Values):

• Integrity: Upholding the highest ethical standards in design and collaboration.

• Curiosity: A proactive approach to learning, exploring new design trends, and understanding business challenges deeply.

• Incisiveness: Ability to quickly understand complex problems and deliver effective, impactful design solutions.

• Courage: Willingness to challenge the status quo, propose innovative ideas, and provide constructive feedback.

• Inclusion: Commitment to creating designs that are accessible, equitable, and representative of diverse audiences.

Collaboration Style:

• Cross-functional Integration: Proactive engagement with marketing, product, and sales teams to ensure design is an integral part of GTM strategy, not an afterthought.

• Feedback-Driven: Openness to receiving and providing constructive feedback, fostering a culture of continuous improvement and mutual respect.

• Knowledge Sharing: Actively sharing design insights, best practices, and learnings within the design team and with other departments.

📝 Enhancement Note: This section translates Genpact's stated values into actionable behaviors expected from a Lead Designer, emphasizing how these values impact design processes and team dynamics within the GTM operations support structure.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Business Objectives: Ensuring innovative design solutions remain aligned with tight brand guidelines, GTM strategies, and measurable business outcomes.

• Integrating Complex AI Concepts Visually: Translating abstract and technical AI/agentic solutions into intuitive and compelling visual narratives for diverse audiences.

• Managing Multiple Stakeholders: Navigating the diverse needs and expectations of various internal teams (marketing, product, sales) and potentially external clients.

• Staying Ahead of Design & Tech Trends: Continuously adapting design skills and approaches to keep pace with rapid advancements in AI, digital tools, and user expectations.

Learning & Development Opportunities:

• Advanced Design Workshops: Opportunities to attend workshops focused on emerging design technologies, AI-driven design tools, and advanced UX/UI methodologies.

• Industry Conferences: Participation in leading design and technology conferences to gain insights and network with peers.

• Mentorship Programs: Formal or informal mentorship from senior design leaders within Genpact to guide career growth and skill development.

• Cross-functional Exposure: Opportunities to learn about product development, marketing strategy, and sales processes, broadening understanding of GTM operations.

📝 Enhancement Note: This section identifies potential challenges specific to a lead design role supporting AI/digital transformation at Genpact and outlines concrete growth opportunities aligned with industry trends and career progression.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a design project that significantly impacted a GTM strategy. What was the challenge, your approach, and the outcome?" (Focus on leadership, GTM alignment, and measurable results.)

• "How would you approach designing a visual identity or campaign for a novel AI-powered solution like Genpact's 'agentic AI' for a business audience?" (Assess creativity, understanding of complex tech, and audience targeting.)

• "How do you balance creative freedom with brand guidelines and business requirements in your design process?" (Evaluate strategic thinking, adaptability, and stakeholder management.) Company & Culture Questions:

• "What do you know about Genpact's AI Gigafactory and how do you see design contributing to its success?" (Demonstrate research and understanding of company initiatives.)

• "How do you foster a collaborative and inclusive design culture within a team?" (Assess leadership style and alignment with company values.)

• "How do you measure the success of your design work, particularly in relation to business objectives?" (Focus on data-driven approach and impact measurement.) Portfolio Presentation Strategy:

• Structure: Begin with an overview of your career and leadership philosophy. For each project, clearly state the problem, your role, your process, the solution, and the results.

• Highlight Impact: Emphasize how your design work contributed to business goals, such as increased engagement, improved conversion rates, or enhanced brand perception. Use data and metrics where possible.

• Demonstrate Process: Walk through your thought process. Explain your decision-making, how you incorporated feedback, and why you chose specific design solutions.

• Showcase Collaboration: Mention how you worked with cross-functional teams and stakeholders.

• Tailor to Genpact: If possible, connect your portfolio examples to Genpact's focus on AI, digital transformation, and client impact.

📝 Enhancement Note: These interview questions and preparation tips are specifically designed for a Lead Designer role supporting GTM operations at a tech-focused company like Genpact, emphasizing strategic thinking, leadership, and impact.

📌 Application Steps

To apply for this Lead Designer position:

• Submit your application through the Genpact careers portal (link provided in the job description).

• Tailor your Resume: Highlight experience in leading design projects, cross-functional collaboration, and GTM support. Quantify achievements with metrics related to design impact.

• Curate Your Portfolio: Select your strongest GTM-focused projects, showcasing leadership, process, and measurable results. Ensure it's easily accessible online.

• Prepare for Case Studies: Be ready to discuss your design process, rationale, and how you've driven business outcomes through design in past roles. Practice presenting your portfolio concisely.

• Research Genpact: Understand their AI initiatives, company values, and recent work, preparing to discuss how your skills align with their strategic objectives.

⚠️ Important Notice: This enhanced job description includes insights and assumptions based on industry standards for a Lead Designer role supporting Go-To-Market functions within a large technology services company. Salary ranges are estimates for the Hyderabad, India region. All details should be verified directly with Genpact during the application and interview process.