Lead Brand Designer

📍 Job Overview

Job Title: Lead Brand Designer

Company: OneSpan

Location: United States - Remote

Job Type: Full-time

Category: Marketing / Creative / Design

Date Posted: 2026-08-27

Experience Level: 5-10 years

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on evolving and modernizing the visual identity of a global technology company, OneSpan, specializing in digital identity and anti-fraud solutions.

• The Lead Brand Designer will be instrumental in building foundational design systems, templates, and self-service resources to ensure brand consistency and scalability across all customer touchpoints.

• This position requires a strategic thinker who can translate complex technical concepts into clear, compelling visual stories that support business growth and enhance brand perception.

• Collaboration is key, as the designer will partner with senior leadership and cross-functional teams including Corporate Marketing, Product Marketing, Sales, and Product.

📝 Enhancement Note: The job title "Lead Brand Designer" combined with the responsibilities of evolving a corporate brand, building design systems, and collaborating with senior leadership suggests a senior-level individual contributor role with significant strategic influence, rather than a direct management position. The emphasis on B2B technology and complex industries indicates a need for sophisticated design thinking beyond typical consumer-facing brands.

📈 Primary Responsibilities

• Evolve and strengthen OneSpan's visual identity to reflect innovation, expertise, and trust, ensuring a modern, cohesive, and differentiated brand presence.

• Develop and implement comprehensive design systems, brand guidelines, visual frameworks, and reusable creative assets to enable scalable and consistent brand execution.

• Create compelling visual experiences that support business objectives, including product launches, demand generation campaigns, sales enablement materials, and corporate communications.

• Translate complex technical concepts into clear, engaging visual stories that enhance customer understanding and strengthen brand communication across digital and traditional channels.

• Collaborate closely with stakeholders across Corporate Marketing, Product Marketing, Sales, Product, and senior leadership to align on brand strategy and creative execution.

• Partner with external creative agencies, freelancers, photographers, illustrators, and production vendors, providing direction and ensuring brand consistency.

• Champion design quality, craftsmanship, and consistency across all brand touchpoints, from web and social media to presentations and events.

• Contribute to a culture that values creativity, collaboration, and continuous improvement by sharing ideas and elevating the work around you.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic brand development (evolving identity, creating systems) and tactical execution (designing campaigns, presentations). The requirement to "translate complex technical concepts" into visuals is crucial for a B2B tech company like OneSpan, indicating a need for design acumen in explaining intricate solutions. The mention of "AI-assisted creative tools" suggests an expectation for modern workflow integration.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational background in Graphic Design, Visual Communications, Marketing, or a related field is implied by the experience requirements.

Experience:

• Approximately 7+ years of professional experience in graphic design, brand design, visual design, or marketing design.

• A minimum of 5 years of experience supporting B2B technology, enterprise software, cybersecurity, SaaS, financial services, or similarly complex industries.

• Demonstrated success in evolving and modernizing a corporate brand identity.

• Proven ability to translate complex technical concepts into clear, engaging visual stories that improve understanding and support business objectives.

• Experience building scalable design systems, brand guidelines, visual frameworks, templates, and reusable creative assets.

• Experience partnering directly with executive leadership, Product Marketing, Marketing, Communications, and Sales teams.

• Experience managing multiple high-priority initiatives while maintaining exceptional quality and attention to detail.

• Experience directing external creative agencies, freelancers, photographers, illustrators, and production vendors is preferred.

• Experience incorporating AI-assisted creative tools into design workflows is highly desirable. Required Skills:

• Exceptional creative eye and meticulous attention to detail.

• Deep understanding of modern B2B brand building, trust, engagement, and differentiation strategies.

• Strong command of design principles, craft, consistency, and quality.

• Ability to transform complexity into simple, compelling visual stories.

• Strategic mindset, viewing design as a critical business function.

• Proficiency in moving comfortably between strategic thinking and hands-on execution.

• Excellent collaboration and stakeholder management skills across diverse departments and organizational levels.

• Proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign; After Effects preferred).

• Expertise in Figma for UI/UX and collaborative design.

• Advanced proficiency in PowerPoint for executive presentations and sales enablement.

• Experience creating digital-first marketing assets.

• Familiarity with HTML/CSS and modern web design principles.

• Experience designing for a variety of mediums including web, email, social media, presentations, events, and video. Preferred Skills:

• Experience directing external creative agencies, freelancers, photographers, illustrators, and production vendors.

• Experience incorporating AI-assisted creative tools into design workflows.

• Experience working within Digital Asset Management (DAM) platforms and brand management systems.

📝 Enhancement Note: The experience requirements clearly indicate a senior-level candidate. The emphasis on B2B tech, cybersecurity, and SaaS aligns with OneSpan's industry. The "preferred" mention of AI-assisted tools is noteworthy, signaling a forward-thinking approach to design workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio is mandatory, showcasing excellence across a broad range of design applications relevant to a B2B technology company.

• Specific examples should demonstrate:

  • Brand Modernization: Case studies illustrating how you've evolved or strengthened a corporate brand, highlighting strategic thinking and execution.
  • Design Systems: Prototypes or examples of design systems, brand guidelines, visual frameworks, templates, or reusable creative assets you have built or significantly contributed to.
  • B2B Marketing & Sales Enablement: Campaigns, collateral, presentations, or digital assets designed for B2B audiences, demonstrating an understanding of lead generation, customer engagement, and sales support.
  • Complex Concept Visualization: Examples of how you've simplified complex technical or business concepts into clear, compelling visual stories.
  • Cross-Channel Consistency: Work demonstrating consistent application of brand identity across digital (web, email, social media) and traditional (print, events, presentations) channels.
  • Collaboration & Direction: Evidence of your ability to partner with stakeholders and direct external creative resources (if applicable).

Process Documentation:

• While not explicitly stated as a deliverable, the role implies the need to document and systematize design processes. This includes:

  • Developing clear workflows for creative requests and approvals.

  • Establishing guidelines for using design systems and templates.

  • Creating self-service resources for employees to access and utilize brand assets.

  • Documenting best practices for visual storytelling and brand consistency.

📝 Enhancement Note: For a senior design role focused on brand systems and strategy, the portfolio is paramount. It needs to go beyond just showcasing pretty pictures; it must demonstrate strategic thinking, system-building capabilities, and an understanding of how design drives business outcomes in a B2B context. Highlighting experience with design systems and the ability to simplify complex ideas will be critical.

💵 Compensation & Benefits

Salary Range:

• Based on the experience level (7+ years, with 5+ in specific industries) and the senior nature of the "Lead" title, along with the fully remote US-based nature, a competitive salary range is expected. For a Lead Brand Designer in the United States, a typical range could be $110,000 - $160,000 USD per year, depending on specific experience, location within the US (though remote, some companies adjust based on cost of living), and negotiation. Benefits:

• Comprehensive health, dental, and vision insurance.

• Retirement savings plan (e.g., 401(k) with company match).

• Paid time off (vacation, sick leave, holidays).

• Professional development opportunities, including training, conferences, and access to learning resources.

• Potential for performance-based bonuses or equity.

• Resources for remote work setup and support.

• Life and disability insurance. Working Hours:

• Standard full-time hours are expected, likely around 40 hours per week.

• While remote, flexibility may be offered, but the role requires significant collaboration, so availability during core business hours for OneSpan (likely EST/CST time zones given the US focus) will be important.

📝 Enhancement Note: Salary is an estimation based on industry benchmarks for senior-level design roles in the US. Benefits are standard for a company of OneSpan's likely size and industry. The emphasis on remote work suggests benefits tailored to supporting a distributed workforce.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Identity and Anti-Fraud Solutions (Technology, Cybersecurity, SaaS). OneSpan operates in a critical sector focused on security and trust in the digital realm. This implies a culture that values precision, reliability, and innovation.

Company Size: OneSpan is a publicly traded company (NASDAQ: OSPN) with a global presence, suggesting a mid-to-large enterprise size, likely with several hundred to a few thousand employees. This size typically means established processes but also opportunities for impact.

Founded: OneSpan was founded in 1991. This long history indicates stability and deep market experience, with a continuous evolution in its technology and offerings.

Team Structure:

• The Lead Brand Designer reports to the Director of Brand & Communications.

• This role will collaborate extensively with teams across Corporate Marketing, Product Marketing, Sales, and Product.

• The design function likely sits within the broader Marketing or Communications department, working closely with content creators, campaign managers, and product marketers. Methodology:

• The role emphasizes a data-driven approach to understanding brand impact and customer experience.

• Design work is expected to support specific business outcomes, indicating a focus on measurable results and ROI.

• The development of design systems and templates points to a methodology focused on efficiency, scalability, and empowering other teams through self-service tools.

• Collaboration is framed as a partnership, suggesting an iterative and feedback-driven approach to creative development.

Company Website: https://www.onespan.com/

📝 Enhancement Note: OneSpan's industry (cybersecurity, digital identity) suggests a need for design that conveys trust, professionalism, and technological sophistication. The company's established history implies a blend of legacy processes and a drive for modernization. The reporting structure indicates a clear line of communication and strategic alignment with brand leadership.

📈 Career & Growth Analysis

Operations Career Level: This is a "Lead" Brand Designer position, indicating a senior individual contributor role. It's positioned as a step beyond a standard Brand Designer, requiring more strategic input, system-building capabilities, and potentially influencing broader creative direction. It's a role where one can solidify expertise and become a go-to person for brand consistency and evolution.

Reporting Structure: The Lead Brand Designer reports to the Director of Brand & Communications. This provides direct access to leadership and a clear channel for strategic alignment and feedback. It's a position that allows for significant visibility into higher-level marketing and brand initiatives.

Operations Impact: The designer's work directly impacts how OneSpan is perceived by its target audience (B2B clients, partners, investors, employees). By elevating the brand's visual expression and ensuring consistency, the designer contributes to:

• Increased brand recognition and differentiation in a competitive market.

• Enhanced trust and credibility, crucial for cybersecurity and digital identity solutions.

• Improved effectiveness of marketing campaigns and sales efforts through compelling visuals.

• Greater internal alignment and efficiency through scalable design systems and templates.

• Ultimately, supporting business growth by strengthening the brand's market presence. Growth Opportunities:

• Strategic Influence: Opportunity to shape the future visual direction of a global technology brand and influence brand strategy.

• System Building: Lead the development and implementation of design systems, setting standards for creative excellence across the organization.

• Cross-Functional Leadership: Develop strong relationships and influence across multiple departments, acting as a brand advocate and subject matter expert.

• Skill Expansion: Potential to deepen expertise in areas like AI-assisted design tools, advanced B2B marketing design, and managing external creative vendors.

• Career Progression: Could lead to roles such as Senior Lead Brand Designer, Art Director, or Brand Director within OneSpan or similar organizations.

📝 Enhancement Note: The "Lead" title implies a significant step up from a general designer, focusing on strategic ownership and system development, which are key growth areas in modern design careers. The ability to influence across departments is a strong indicator of leadership potential.

🌐 Work Environment

Office Type: This is a "United States - Remote" position, indicating a fully remote work environment. This means the designer will work from their home office.

Office Location(s): While remote, the role is based in the "United States," suggesting candidates should be located within the US to align with time zones and potential legal/HR considerations. There are no specific office locations mentioned as being required for this role.

Workspace Context:

• Remote Collaboration: The work environment will heavily rely on digital collaboration tools (e.g., Slack, Teams, Zoom, Figma, project management software) for communication and asset sharing.

• Autonomy & Self-Management: Requires strong self-discipline, time management, and the ability to work independently without direct, constant supervision.

• Tools & Technology: Access to reliable internet, a suitable home office setup, and proficiency with the required design software are essential.

• Cross-Functional Interaction: While remote, there will be frequent virtual interactions with colleagues across various departments, requiring clear communication and engagement.

Work Schedule:

• Standard full-time (approximately 40 hours per week).

• While remote, candidates should be mindful of OneSpan's primary operating hours and time zones for effective collaboration. Some flexibility may be available, but responsiveness during business hours is crucial.

📝 Enhancement Note: The fully remote nature is a key characteristic. The emphasis on collaboration tools and self-management is critical for success in this environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of resume and portfolio by a recruiter or hiring manager to assess basic qualifications and alignment with the role.

• Portfolio Review & Discussion: A more in-depth session where the candidate presents their portfolio, discussing specific projects, their role, strategic thinking, design process, and outcomes. This is where they'll showcase their brand evolution and design system experience.

• Skills-Based Assessment/Case Study: Potentially a design challenge or a take-home assignment to evaluate problem-solving skills, creative approach, and ability to apply OneSpan's brand context. This might involve critiquing existing assets or proposing solutions for a given brief.

• Cross-Functional Interviews: Meetings with key stakeholders from Marketing, Product Marketing, Sales, or Product to assess collaboration style, communication skills, and understanding of business needs.

• Final Interview: With the Director of Brand & Communications or other senior leaders to discuss strategic fit, cultural alignment, and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best demonstrate your ability to evolve a brand, build design systems, and communicate complex B2B concepts. Prioritize projects that align with OneSpan's industry and challenges.

• Showcase the Process: For each project, clearly articulate the problem, your role, your strategic approach, the design process, and the results (quantifiable if possible). Use visuals to walk through your thinking.

• Highlight System Thinking: If you have experience building design systems, brand guidelines, or templates, dedicate specific slides or sections to showcase these. Explain the architecture, benefits, and implementation.

• B2B Relevance: Ensure your portfolio includes examples of work for B2B technology companies or complex industries, demonstrating an understanding of that specific audience and market.

• Presentation is Key: Practice your presentation. Be articulate, concise, and passionate. Be prepared to answer questions about your design choices, your collaboration style, and how you handle feedback.

• Address AI Integration: If you have experience with AI-assisted tools, be ready to discuss how you leverage them responsibly and effectively to enhance your workflow and creative output.

Challenge Preparation:

• Understand OneSpan's Brand: Research OneSpan's current brand, products, target audience, and competitive landscape. Identify areas where the brand could be strengthened or modernized.

• Design System Thinking: Be ready to discuss principles of good design systems, how to scale them, and potential challenges in implementation.

• B2B Communication: Practice articulating how design can simplify complex technical offerings and build trust in a B2B context.

• Stakeholder Management: Prepare examples of how you've collaborated with diverse stakeholders, managed feedback, and navigated differing opinions.

📝 Enhancement Note: The interview process for a senior design role will heavily rely on portfolio presentation and strategic discussion. Candidates should be prepared to not just show their work but explain the "why" and "how" behind it, with a strong emphasis on systems and B2B context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud:

  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • InDesign: For layout and print design, brochures, reports, and presentation templates.
  • After Effects (Preferred): For motion graphics, animated explainers, and dynamic digital assets.

• Figma: Essential for UI/UX design, collaborative prototyping, and building/maintaining design systems.

• Microsoft PowerPoint: Expert-level proficiency is required for creating executive presentations, sales decks, and other business communications. This is a critical tool for B2B sales and marketing.

Analytics & Reporting:

• While not a direct design tool, familiarity with how design impacts metrics (e.g., website conversion rates, engagement rates on social media, effectiveness of sales collateral) is important. Understanding analytics platforms like Google Analytics or similar tools could be beneficial for context. CRM & Automation:

• No direct CRM/automation tools are listed as primary design requirements, but familiarity with how marketing automation platforms (e.g., HubSpot, Marketo) and CRMs (e.g., Salesforce) are used to deliver marketing assets would be advantageous for understanding campaign context. Other Relevant Tools:

• DAM (Digital Asset Management) Platforms: Experience with DAM systems is preferred for managing and distributing brand assets.

• Brand Management Systems: Familiarity with tools that help maintain brand consistency across an organization.

• Project Management Tools: Proficiency with tools like Asana, Trello, Jira, or Monday.com is often necessary for managing creative workflows and deadlines.

• Collaboration Tools: Slack, Microsoft Teams, Google Workspace.

📝 Enhancement Note: The explicit mention of Adobe Creative Cloud, Figma, and PowerPoint highlights the core technical requirements. The "preferred" mention of After Effects and experience with DAM platforms indicates areas where candidates can stand out.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Quality: A deep commitment to producing high-quality, polished, and detail-oriented design work.

• Consistency & Cohesion: Prioritizing brand integrity and ensuring a unified visual experience across all touchpoints.

• Collaboration & Partnership: Valuing teamwork, open communication, and the ability to work effectively with diverse stakeholders.

• Innovation & Modernization: Embracing new design trends, technologies (like AI-assisted tools), and methodologies to keep the brand fresh and relevant.

• Business Acumen: Understanding that design serves business objectives and contributes to tangible outcomes like growth, trust, and engagement.

• Curiosity & Continuous Learning: An eagerness to understand complex subjects, explore new creative approaches, and stay current with industry best practices.

Collaboration Style:

• Proactive and Communicative: Actively engaging with stakeholders, seeking clarity, and providing regular updates on projects.

• Strategic Partner: Working alongside marketing, product, and sales teams to understand their needs and co-create solutions, rather than just acting as a service provider.

• Feedback Integration: Open to constructive criticism and skilled at incorporating feedback to improve designs.

• Empowering Others: Developing resources (templates, guidelines) that enable other teams to create on-brand materials effectively.

📝 Enhancement Note: The emphasis on B2B technology and the need to communicate complex ideas suggests a culture that values clarity, trust, and strategic thinking in its creative output. The "Lead" role implies influencing this culture through example and mentorship.

⚡ Challenges & Growth Opportunities

Challenges:

• Modernizing a Mature Brand: Evolving an established brand identity while maintaining recognition and trust for a B2B audience can be delicate. Balancing tradition with innovation is key.

• Simplifying Complexity: Translating sophisticated cybersecurity and digital identity solutions into easily digestible and compelling visual narratives for diverse audiences.

• Scalability of Design: Creating systems and assets that can be effectively used by a large organization with varying levels of design proficiency, ensuring brand consistency without stifling creativity.

• Remote Collaboration Dynamics: Maintaining strong team cohesion and creative synergy in a fully remote environment, relying heavily on digital communication.

• Balancing Strategy and Execution: Juggling high-level brand strategy and system design with the day-to-day demands of creating campaign assets and presentations.

Learning & Development Opportunities:

• Advanced B2B Design Strategy: Deepen understanding of how design impacts B2B sales cycles, customer acquisition, and retention in the cybersecurity/SaaS space.

• Design System Leadership: Gain experience leading the development and ongoing management of a comprehensive design system for a global brand.

• AI-Assisted Design Integration: Become proficient in leveraging emerging AI tools to enhance creative workflows, efficiency, and output quality.

• Cross-Functional Influence: Develop stronger skills in stakeholder management, strategic communication, and influencing without direct authority.

• Creative Direction: Potentially gain experience in directing external creative agencies and managing production vendors, honing leadership and project management skills.

📝 Enhancement Note: The challenges are directly tied to the role's responsibilities: brand evolution, complexity simplification, and system building. The growth opportunities are framed around leveraging these challenges for professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you successfully evolved or modernized a corporate brand. What was your strategic approach, and what were the key outcomes?" (Focus on process, impact, and B2B context.)

• "How would you approach building a design system for a company like OneSpan? What are the critical components, and how would you ensure its adoption across the organization?" (Demonstrate system thinking, scalability, and stakeholder buy-in.)

• "OneSpan's products are complex. How do you approach translating technical concepts into clear, compelling visual stories that resonate with business leaders and IT professionals?" (Showcase your visual storytelling and simplification skills.)

• "Describe your experience working with cross-functional teams (Marketing, Sales, Product). How do you ensure alignment and manage feedback from diverse stakeholders?" (Highlight collaboration and communication skills.)

• "How do you balance maintaining brand consistency with the need for creative flexibility and innovation?" (Address the core tension of brand management.) Company & Culture Questions:

• "Based on your research, what do you see as the biggest opportunities and challenges for OneSpan's brand today?" (Show you've done your homework and can think critically about the company.)

• "How do you see design contributing to OneSpan's mission of digital identity and anti-fraud solutions?" (Connect your passion for design to the company's core business.)

• "What is your preferred work style in a remote, collaborative environment?" (Assess your fit for a distributed team.)

• "How do you stay current with design trends and technologies, particularly in the B2B tech space?" (Demonstrate continuous learning.) Portfolio Presentation Strategy:

• Structure is Key: Organize your presentation logically, perhaps by theme (e.g., Brand Evolution, System Design, B2B Campaigns) or by project.

• Tell a Story: For each project, walk through the challenge, your role, your strategic thinking, the execution (show the work!), and the results. Quantify impact where possible.

• Highlight Systems: Dedicate specific time to showcase your design system work. Explain its components, architecture, and how it supports scalability and consistency.

• B2B Focus: Emphasize projects relevant to B2B technology, cybersecurity, or SaaS. Discuss how you tailored your approach for that audience.

• Be Ready for Critiques: Be prepared to discuss your choices and defend them, but also be open to discussing alternative approaches or how you might iterate further.

• Conciseness: Aim for 15-20 minutes of presentation, leaving ample time for Q&A.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the objectives, target audience, and constraints.

• Strategic Approach: Outline your plan before diving into execution. Think about the key messages and visual direction.

• Show Your Process: Even if it's a take-home, consider how you would present your thinking – mood boards, sketches, wireframes, iterations.

• Deliverables: Ensure your final output meets the specified format and quality standards.

📝 Enhancement Note: The interview preparation advice is tailored to a senior design role focused on brand strategy and systems in a B2B tech context. Emphasis is placed on strategic thinking, portfolio presentation, and understanding the company's specific industry.

📌 Application Steps

To apply for this Lead Brand Designer position:

• Submit your application through the provided link on the OneSpan careers page.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate brand modernization, design system development, B2B technology experience, and the ability to simplify complex concepts. Ensure it is easily navigable and visually polished.

• Resume Optimization: Update your resume to clearly articulate your 7+ years of experience, with specific emphasis on your 5+ years in B2B tech/SaaS/cybersecurity. Use keywords from the job description such as "Brand Design," "Visual Identity," "Design Systems," "B2B Marketing," and "Adobe Creative Cloud." Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on telling the story behind your work, your strategic thinking, and your collaborative approach. Prepare answers to common interview questions related to brand strategy, design systems, and B2B challenges.

• Company Research: Thoroughly research OneSpan's current brand, products, mission, and target market. Understand their position in the cybersecurity and digital identity space. This will enable you to ask insightful questions and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---