Lead Brand Designer

📍 Job Overview

Job Title: Lead Brand Designer

Company: Bjak

Location: Bandar Utama, Petaling Jaya, Selangor, Malaysia

Job Type: FULL_TIME

Category: Marketing / Creative & Media / Art & Design

Date Posted: 2026-06-05

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Drive the visual identity and brand system evolution for a leading Southeast Asian insurance platform.

• Develop and maintain high-quality brand materials that resonate across diverse audiences, including consumers, partners, and internal teams.

• Foster cohesive brand experiences through close collaboration with marketing, content, product, and performance teams.

• Execute fast, thoughtful design work that balances long-term brand growth with immediate business needs.

• Contribute creative and strategic input directly to the Creative Manager, influencing overall brand direction.

📝 Enhancement Note: This role is crucial for a company emphasizing engineering and product excellence within a flat organizational structure. The Lead Brand Designer will be expected to be hands-on and directly contribute to the company's mission of creating successful businesses through superior application platforms. The focus on AI tools suggests a forward-thinking approach to design workflows.

📈 Primary Responsibilities

• Create engaging, high-quality brand materials that clearly reflect BJAK’s visual identity across all touchpoints.

• Shape and evolve BJAK’s comprehensive brand system, ensuring unwavering consistency across all marketing and product surfaces.

• Collaborate closely with marketing, content, product, and performance teams to deliver cohesive and impactful brand experiences.

• Design brand assets tailored for diverse audiences (consumers, partners, internal teams), adapting brand expression as needed for maximum resonance.

• Maintain and meticulously refine BJAK’s brand guidelines, ensuring strong craft, visual integrity, and consistent application across all outputs.

• Deliver rapid, thoughtful design solutions that support both long-term brand strategy and immediate business objectives.

• Provide direct creative and strategic input to the Creative Manager, contributing to the overall brand direction and vision.

• Proactively explore and integrate emerging AI tools to enhance design workflows and creative output.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand building and hands-on execution. The emphasis on "fast, thoughtful design work" and "delivering under tight timelines" indicates a dynamic, results-oriented environment. Collaboration is key, with a need to translate strategic goals into compelling visual narratives.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Lead role. Equivalent practical experience will also be considered.

Experience: 5+ years of dedicated experience in brand design, graphic design, or closely related creative roles within a professional setting. Experience in fast-paced startup environments or performance marketing is a plus.

Required Skills:

• Proven expertise in brand identity development and the creation of strong visual systems.

• Demonstrated ability in brand storytelling and crafting compelling visual narratives.

• High proficiency in the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Advanced skills in Figma for collaborative design and prototyping.

• Competency in motion design tools such as After Effects and Premiere Pro.

• Strong understanding and application of graphic design principles.

• Ability to maintain and evolve comprehensive brand guidelines.

• Experience in managing multiple design iterations and delivering under tight deadlines.

• Excellent collaboration and communication skills for cross-functional teamwork. Preferred Skills:

• Experience in performance marketing design or rapidly evolving startup environments.

• Basic proficiency in motion graphics, sound editing, or simple VFX creation.

• Familiarity with design systems, brand libraries, and template creation.

• Interest or demonstrated experience in utilizing AI tools to enhance design workflows and creative output.

📝 Enhancement Note: The required skills emphasize a strong foundation in core design principles and software, with a clear need for practical application in brand building. The preferred skills point towards a desire for versatility and an understanding of modern design challenges, including the integration of AI and performance-driven creative.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is mandatory, showcasing exceptional brand storytelling and consistent, high-quality execution across various projects.

• Include case studies demonstrating the evolution of brand identity and visual systems from concept to final delivery.

• Showcase examples of designs adapted for different audiences and platforms (digital, print, social media).

• Highlight projects where brand consistency was meticulously maintained across multiple touchpoints.

• Demonstrate an understanding of how design supports business objectives and drives engagement. Process Documentation:

• While formal process documentation is not explicitly requested, the portfolio should implicitly demonstrate an organized approach to design projects.

• Showcase the journey of a design concept, including initial research, ideation, iteration, and final implementation.

• Include examples of how brand guidelines were applied or developed within a project context.

• Highlight any collaborative processes or feedback loops incorporated into your design workflow.

📝 Enhancement Note: For a Lead Brand Designer role, the portfolio serves as the primary evidence of process and system thinking. It needs to clearly articulate the candidate's approach to brand development, emphasizing strategic thinking, creative execution, and the ability to maintain consistency and quality across diverse applications.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Lead Brand Designer with 5-10 years of experience in Malaysia, the estimated salary range is between MYR 8,000 to MYR 13,000 per month. This range can vary based on the candidate's specific experience, skill set, and negotiation.

Benefits:

• Competitive salary package.

• Opportunity to shape the visual identity of a leading insurance platform in Southeast Asia.

• Work in a flat organization with a focus on engineering and product excellence.

• Exposure to AI applications in design workflows.

• Collaborative and highly talented team environment.

• Potential for significant impact and contribution to company mission.

• [Specific benefits related to health, leave, or professional development may be offered by Bjak and should be confirmed with the employer.]

Working Hours: The role is full-time, with an estimated 40 hours per week. While on-site, Bjak's "flat organization" and focus on "engineering and product excellence" may suggest a results-oriented work environment that values efficient output.

📝 Enhancement Note: The salary estimate is based on market research for similar roles in Malaysia, considering the experience level and the company's industry and growth stage. Benefits are inferred from the company description's emphasis on talent, excellence, and innovation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (FinTech/InsurTech), focused on application platforms, insurance, and AI integration. Bjak is a pioneer in digitizing the insurance industry in Southeast Asia.

Company Size: The company size is not explicitly stated but is implied to be substantial given its mission to build superior application platforms globally and its existing user base of over 8 million. It operates with a "very flat organization."

Founded: The founding date is not provided, but the company has developed the "first and leading insurance platform in Southeast Asia," indicating a significant history and market presence.

Team Structure:

• Operates within a "very flat organization" structure, implying direct access to leadership and fewer hierarchical layers.

• The Lead Brand Designer reports directly to the Creative Manager.

• Collaboration is expected to be cross-functional, involving marketing, content, product, and performance teams.

• The team is described as "densely talented, highly motivated, and focused on engineering and product excellence." Methodology:

• Emphasis on engineering and product excellence as core operational methodologies.

• A mission-driven approach to creating successful businesses and contributing positively to society through efficiency.

• Focus on innovation, particularly in integrating AI with applications.

• A culture that values hands-on contribution from all members.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: Bjak's culture appears to be fast-paced, innovative, and highly collaborative, with a strong emphasis on meritocracy and direct contribution. The flat organizational structure suggests an environment where individual initiative and impact are highly valued, and where designers can influence direction.

📈 Career & Growth Analysis

Operations Career Level: This role is a "Lead" position, signifying a mid-to-senior level within the creative function. It involves not only hands-on design execution but also strategic input, brand system ownership, and mentorship (implied through leadership). In a flat organization, "Lead" roles often carry significant responsibility and influence.

Reporting Structure: The Lead Brand Designer reports directly to the Creative Manager. This indicates a clear line of accountability and a direct channel for creative direction and feedback.

Operations Impact: The Lead Brand Designer's impact is significant, directly shaping the company's visual identity, brand perception, and communication across all platforms. This role is critical for brand consistency, market differentiation, and attracting/retaining customers and partners. The work directly supports marketing efforts, product presentation, and overall business objectives by ensuring a strong, cohesive brand presence.

Growth Opportunities:

• Opportunity to deeply influence and evolve the brand system of a leading regional platform.

• Potential to take on greater strategic responsibilities within the creative department.

• Exposure to emerging technologies like AI and their application in design, fostering skill development.

• In a flat organization, opportunities for growth might come through increased scope of responsibility, leading specific brand initiatives, or contributing to higher-level creative strategy.

• Potential to mentor junior designers or contribute to building out the creative function as the company grows.

📝 Enhancement Note: The "Lead" title in a flat organization suggests substantial autonomy and impact. Growth opportunities are likely tied to performance, initiative, and the ability to contribute strategically beyond core design tasks, particularly in an innovative environment like Bjak.

🌐 Work Environment

Office Type: The role is designated as "On-site," suggesting a physical office environment located in Bandar Utama, Petaling Jaya. This implies a traditional work setting conducive to in-person collaboration.

Office Location(s): Bandar Utama, Petaling Jaya, Selangor, Malaysia. This is a well-established commercial hub in the Klang Valley, offering accessibility and a professional business environment.

Workspace Context:

• The office environment likely supports the "densely talented, highly motivated" team, fostering collaboration and innovation.

• As an on-site role, expect opportunities for direct interaction, brainstorming, and immediate feedback with cross-functional teams (marketing, product, etc.).

• Access to necessary design tools and technology is implied, including Adobe Creative Suite, Figma, and motion graphics software.

• The "flat organization" structure may translate to an open and accessible workspace.

Work Schedule: A standard full-time schedule (approximately 40 hours/week) is expected. While on-site, the emphasis on "delivering fast, thoughtful design work" suggests an environment where efficiency and meeting deadlines are prioritized, but may also allow for flexibility if results are consistently met.

📝 Enhancement Note: The on-site requirement suggests a preference for in-person collaboration, vital for a brand designer role that involves close teamwork and creative synergy. The location in a major business district provides a professional setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Portfolio Presentation & Discussion: Candidates will likely present their portfolio, discussing key projects, design process, strategic thinking, and how they've approached brand identity and visual systems. This is where they'll demonstrate their ability to translate strategy into visuals.

• Cross-functional Interviews: Interviews with team members from marketing, product, or other relevant departments to assess collaboration skills and understanding of diverse stakeholder needs.

• Creative Manager Interview: In-depth discussion with the Creative Manager focusing on creative vision, leadership potential, problem-solving abilities, and cultural fit.

• Potential Practical Exercise: A take-home design challenge or a live design exercise to assess practical skills, speed, and approach to a specific brief.

Portfolio Review Tips:

• Curate for Impact: Select 5-7 of your strongest projects that best demonstrate brand identity, visual systems, and storytelling. Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the brief, your role, the problem you solved, your process (ideation, iteration, execution), and the results or impact.

• Showcase Breadth: Include examples of how you've applied brand identity across different mediums (digital, print, social) and for diverse audiences.

• Highlight System Thinking: Demonstrate your ability to create and maintain consistent visual systems and brand guidelines.

• Address AI Integration: If you have experience or interest in AI design tools, showcase how you've used them or how you envision using them to enhance design workflows.

• Prepare for Questions: Be ready to discuss your design decisions, challenges faced, and how you handle feedback and iteration.

Challenge Preparation:

• Understand BJAK's current brand and visual identity. Research their website, marketing materials, and product interfaces.

• Prepare to articulate your design philosophy and how it aligns with Bjak's mission and "engineering and product excellence" culture.

• Think about how you would approach a brief related to performance marketing or AI integration, given the "Nice to Have" skills.

• Practice presenting your portfolio concisely and engagingly, anticipating questions about your process and decision-making.

📝 Enhancement Note: The interview process for a Lead Brand Designer will heavily rely on the portfolio as tangible proof of capability. Candidates should prepare to articulate their strategic thinking behind design choices and demonstrate a collaborative mindset.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, photo editing, and illustration (Photoshop, Illustrator, InDesign).

• Figma: A critical tool for collaborative UI/UX design, prototyping, and design system management.

• Motion Design Tools: Proficiency required in After Effects for animation and motion graphics, and Premiere Pro for video editing.

Analytics & Reporting:

• While not directly listed as a requirement for the designer, understanding how design impacts performance metrics (e.g., conversion rates) is beneficial. Familiarity with analytics tools (e.g., Google Analytics) from a reporting perspective would be a plus for understanding campaign effectiveness. CRM & Automation:

• Not directly relevant to the Lead Brand Designer role's core responsibilities, but an awareness of how brand assets are used within marketing automation platforms or CRM systems could be advantageous. Emerging Tools:

• AI Design Tools: Interest or experience in using AI tools to enhance design workflows (e.g., for ideation, asset generation, automation).

📝 Enhancement Note: The technology stack is heavily focused on industry-standard creative software. The explicit mention of AI tools signals a forward-looking approach and an expectation for designers to explore innovative workflows.

👥 Team Culture & Values

Operations Values:

• Quality & Craftsmanship: A strong emphasis on delivering "high-quality brand materials" and maintaining "strong craft."

• Consistency & Cohesion: Ensuring "consistency across all marketing and product surfaces" and refining "brand guidelines."

• Collaboration: Close collaboration with "marketing, content, product, and performance teams" is a core expectation.

• Efficiency & Speed: Delivering "fast, thoughtful design work" and supporting "immediate business needs" under "tight timelines."

• Innovation & Curiosity: Staying "curious about design trends, motion, and emerging AI tools."

• Ownership & Improvement: Taking "ownership of your work and care deeply about quality and continuous improvement."

Collaboration Style:

• Cross-functional Integration: Expected to work closely with various departments, translating strategic needs into visual outputs.

• Feedback-Driven: The role implies an iterative process and openness to feedback from managers and peers.

• Hands-on Contribution: All members are expected to be "hands-on," suggesting a team that values active participation and contribution, not just direction.

• Strategic Partnership: Collaborating with the Creative Manager to contribute "creative and strategic input."

📝 Enhancement Note: The team culture at Bjak appears to be a dynamic blend of high standards, rapid execution, and collaborative innovation. The values reflect a results-oriented environment where individual contribution and continuous learning are highly prized.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Delivering "fast, thoughtful design work" while maintaining "high-quality brand materials" and "strong craft" can be a constant challenge.

• Maintaining Brand Consistency: Ensuring brand integrity across diverse platforms and adapting brand expression for different audiences requires meticulous attention to detail and strong system thinking.

• Integrating AI: Staying ahead of the curve and effectively integrating emerging AI design tools into existing workflows requires continuous learning and experimentation.

• Cross-functional Alignment: Effectively translating diverse stakeholder needs and feedback into cohesive visual solutions demands strong communication and negotiation skills.

Learning & Development Opportunities:

• Mastering AI Design Tools: Opportunities to explore and become proficient in AI-powered design workflows, enhancing efficiency and creative potential.

• Brand System Evolution: Leading the development and refinement of a comprehensive brand system for a major regional platform.

• Cross-disciplinary Exposure: Gaining deeper insights into marketing, product development, and performance metrics through close collaboration.

• Strategic Creative Input: Developing strategic thinking and contributing to higher-level brand direction discussions.

• Industry Trends: Staying abreast of the latest design trends, motion graphics techniques, and emerging technologies in a forward-thinking company.

📝 Enhancement Note: The challenges presented are typical for a lead design role in a growing tech company, emphasizing the need for adaptability, strong execution, and strategic thinking. The growth opportunities are directly linked to the company's innovative focus and the role's strategic importance.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving a brand system for a rapidly growing tech company like Bjak, considering both immediate marketing needs and long-term brand equity?" (Focus on process, stakeholder alignment, and strategic thinking.)

• "Describe a time you had to balance speed and quality in a design project. What was your approach, and what was the outcome?" (Highlight time management, prioritization, and quality assurance.)

• "How do you ensure brand consistency across multiple touchpoints and diverse audiences? Provide an example from your portfolio." (Demonstrate understanding of brand guidelines and adaptability.)

• "What are your thoughts on the role of AI in brand design, and how do you see yourself integrating AI tools into your workflow at Bjak?" (Showcase curiosity, forward-thinking, and practical application.) Company & Culture Questions:

• "What excites you about Bjak's mission and our position in the Southeast Asian insurance market?" (Demonstrate research and genuine interest.)

• "How do you approach collaboration with non-design teams like marketing and product? Can you give an example of a successful cross-functional project?" (Highlight communication, empathy, and teamwork.)

• "Our organization is very flat. How do you see yourself contributing and thriving in such an environment?" (Emphasize proactivity, ownership, and direct contribution.)

• "What does 'engineering and product excellence' mean to you in the context of brand design?" (Connect design to broader company values.) Portfolio Presentation Strategy:

• Structure is Key: Organize your presentation logically: Introduction to Bjak & the role -> Your background & philosophy -> Project 1 (Problem, Solution, Process, Impact) -> Project 2 -> ... -> How your skills align with Bjak's needs -> Q&A.

• Focus on Impact: For each project, quantify results where possible (e.g., increased engagement, improved brand recognition). If not quantifiable, focus on the strategic intent and successful execution.

• Show Your Process: Don't just show the final visuals. Explain your thought process, the challenges you overcame, and the rationale behind your design decisions.

• Be Enthusiastic: Convey your passion for brand design and your excitement about contributing to Bjak.

• Prepare for Technical Questions: Be ready to discuss your proficiency with Adobe Suite, Figma, and motion tools.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, a collaborative spirit, and a deep understanding of brand building principles, all within the context of Bjak's mission and culture. The portfolio is the primary tool to showcase these capabilities.

📌 Application Steps

To apply for this Lead Brand Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio prominently features work that demonstrates strong brand identity development, visual systems, and storytelling. Tailor your case studies to highlight projects with similar scope or challenges to those at Bjak.

• Resume Optimization: Update your resume to clearly articulate your 5+ years of relevant experience, highlighting achievements in brand design, graphic design, and proficiency with the required tools (Adobe Creative Suite, Figma, motion tools). Use keywords from the job description.

• Prepare Your Narrative: Practice presenting your portfolio and answering common interview questions. Be ready to articulate your design process, your understanding of brand strategy, and your enthusiasm for Bjak's mission.

• Research Bjak: Thoroughly review Bjak's website, understand their current brand, their mission, and their market position. Identify areas where your design expertise can add significant value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.