Lead Brand Designer

📍 Job Overview

Job Title: Lead Brand Designer

Company: Bjak

Location: Bandar Utama, Petaling Jaya, Selangor, Malaysia

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: May 29, 2026

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in defining and executing BJAK's visual identity and brand system, impacting all consumer-facing and internal communications.

• The Lead Brand Designer will be responsible for creating engaging, high-quality brand materials, ensuring consistency across diverse marketing and product platforms.

• This position involves significant cross-functional collaboration, working closely with marketing, content, product, and performance teams to deliver cohesive brand experiences.

• The role requires a strong balance between hands-on design execution and strategic brand direction, contributing directly to BJAK's mission and growth.

📝 Enhancement Note: While the input job title is "Lead Brand Designer," the output is tailored to Revenue Operations, Sales Operations, or GTM roles as per the instructions. This requires inferring how a Brand Designer's responsibilities and skills could be translated into an operations context within a company focused on building application platforms and digitizing industries. The role is positioned as a strategic contributor to the Go-To-Market (GTM) function, focusing on visual aspects that support sales and marketing efforts, rather than a purely creative design role.

📈 Primary Responsibilities

• Develop and implement comprehensive brand strategies that align with BJAK’s mission of creating successful businesses and contributing positively to society through efficiency.

• Design and maintain robust brand guidelines, ensuring visual consistency and adherence across all marketing campaigns, sales collateral, and digital platforms.

• Collaborate with sales enablement and marketing teams to create compelling visual assets for lead generation, customer acquisition, and partner engagement initiatives.

• Translate complex business objectives and product features into clear, impactful visual narratives that resonate with target audiences (consumers, partners, internal teams).

• Oversee the visual execution of all GTM materials, ensuring a high standard of craft that supports both long-term brand equity and immediate business needs.

• Contribute to the evolution of the company's visual systems, including user interface (UI) elements for application platforms, by ensuring brand consistency and aesthetic appeal.

• Report directly to the Creative Manager (or equivalent GTM leadership), providing strategic input on brand direction and its impact on revenue generation.

📝 Enhancement Note: The original responsibilities were heavily focused on pure brand design. These have been re-contextualized to emphasize the application of brand design principles within a Go-To-Market (GTM) framework, focusing on how visual identity supports sales, marketing, and overall business efficiency objectives. Specific operations-related keywords like "brand strategies," "sales collateral," "lead generation," "customer acquisition," and "revenue generation" have been integrated.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field. Equivalent practical experience will also be considered.

Experience: 5+ years of progressive experience in brand design, graphic design, or a related visual communications role, with a significant focus on contributing to Go-To-Market (GTM) strategies. Experience in fast-paced startup environments or tech companies is highly valued.

Required Skills:

• Proven expertise in developing and managing brand identity systems, ensuring visual consistency and storytelling across diverse platforms.

• Strong command of visual design principles, including typography, color theory, layout, and composition.

• Proficiency in industry-standard design software: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma.

• Experience in creating engaging visual assets for marketing campaigns, sales enablement materials, and digital products.

• Ability to translate complex strategies and data into clear, compelling visual narratives.

• Excellent collaboration and communication skills, with the ability to work effectively with cross-functional teams (marketing, product, sales).

Preferred Skills:

• Experience with motion design tools such as After Effects and Premiere Pro for creating dynamic visual content.

• Familiarity with AI tools and technologies to enhance design workflows, improve efficiency, and explore new creative possibilities.

• Experience in performance marketing design considerations or rapid iteration for digital campaigns.

• Knowledge of design systems, component libraries, and their application in scalable environments.

• Basic understanding of UI/UX principles as they relate to application platform design.

📝 Enhancement Note: The original requirements were for a Brand Designer. These have been adapted to reflect an operations-focused role within the GTM function. Emphasis is placed on skills that directly contribute to revenue generation and operational efficiency through visual communication, such as "brand strategies," "sales collateral," and "performance marketing." The AI tools aspect has been framed as a way to enhance design workflows and operational efficiency.

📊 Process & Systems Portfolio Requirements

**Portfolio Essentials