Lead Brand Designer

📍 Job Overview

Job Title: Lead Brand Designer

Company: Bjak

Location: Zurich, Switzerland

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-04

Experience Level: 5-10 years

Remote Status: Remote OK (Must be based in Switzerland)

🚀 Role Summary

• Drive the creation and evolution of high-quality brand materials that embody BJAK’s visual identity and storytelling.

• Lead the development and maintenance of BJAK’s comprehensive brand system, ensuring visual consistency across all marketing and product touchpoints.

• Foster strong cross-functional collaboration with marketing, content, product, and performance teams to deliver unified brand experiences.

• Adapt and refine brand expression for diverse audiences, including consumers, partners, and internal stakeholders, maintaining brand integrity.

• Champion the refinement of BJAK’s brand guidelines, upholding exceptional craft and consistency in all design outputs.

• Deliver timely and impactful design solutions that balance long-term brand equity with immediate business objectives.

📝 Enhancement Note: This role is designated as a "Lead" position, implying a significant level of autonomy, strategic input, and potential mentorship responsibilities within the design function. The emphasis on evolving the brand system and contributing to overall brand direction suggests a strategic, rather than purely execution-focused, role.

📈 Primary Responsibilities

• Conceptualize and execute engaging, high-impact brand collateral, including digital assets, campaign visuals, and presentation materials, aligned with BJAK’s evolving visual identity.

• Develop and maintain a robust brand system, encompassing style guides, design templates, and asset libraries, to ensure brand consistency and scalability across all platforms.

• Collaborate with marketing and product teams to translate business objectives and campaign strategies into compelling visual narratives and cohesive brand experiences.

• Design and adapt brand messaging and visuals for various target audiences, ensuring resonance and effectiveness across consumer, partner, and internal communications.

• Proactively identify opportunities to enhance and refine BJAK’s brand guidelines, ensuring they are practical, comprehensive, and reflective of current design best practices.

• Manage multiple design projects simultaneously, balancing speed, quality, and strategic alignment to meet both immediate business needs and long-term brand-building goals.

• Provide creative and strategic input to the Creative Manager, contributing to the overall brand vision and direction of the organization.

📝 Enhancement Note: The responsibility of "Deliver fast, thoughtful design work that supports both long-term brand growth and immediate business needs" highlights a critical aspect of operations in a fast-paced environment. This implies a need for agility, efficient workflow management, and the ability to prioritize effectively.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong foundation in design principles is implied.

Experience: 5+ years of dedicated experience in brand design, graphic design, or a closely related creative field.

Required Skills:

• Demonstrated expertise in brand storytelling and the development of strong visual systems.

• Proven ability to translate strategic objectives into compelling visual designs.

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Expert-level skills in Figma for collaborative design and prototyping.

• Experience with motion design tools, specifically After Effects and Premiere Pro, for dynamic content creation.

• A robust portfolio showcasing a diverse range of brand storytelling, visual system development, and high-quality design execution.

• Strong understanding of brand guidelines and their practical application across various media.

• Excellent cross-functional collaboration skills, with the ability to work effectively with diverse teams.

• Ability to manage multiple projects, iterate quickly, and deliver under tight deadlines. Preferred Skills:

• Experience in performance marketing design, optimizing visuals for conversion and engagement.

• Previous work in fast-paced startup environments, demonstrating adaptability and agility.

• Basic proficiency in motion graphics, sound editing, or simple VFX.

• Experience with or a strong interest in leveraging AI tools to enhance design workflows and creative output.

• Familiarity with working with established design systems, templates, or brand libraries.

📝 Enhancement Note: The requirement for proficiency in both Adobe Creative Suite and Figma indicates a need for versatility in design tools, catering to both traditional graphic design outputs and modern collaborative UI/UX design workflows. The emphasis on AI tools suggests an employer looking for forward-thinking designers.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly articulates your approach to brand storytelling and visual system development.

• Examples demonstrating consistent application of brand identity across various marketing and product touchpoints.

• Case studies showcasing your ability to translate strategic objectives into impactful visual designs.

• Evidence of high-quality execution in both digital and print design, reflecting a strong craft.

• Demonstrations of your collaborative process, highlighting how you've worked with cross-functional teams. Process Documentation:

• Showcase instances where you have maintained and refined brand guidelines, detailing the process and impact.

• Provide examples of how you have managed design iterations and adapted to feedback within project timelines.

• Illustrate your workflow for delivering design solutions that meet both immediate business needs and long-term brand growth objectives.

• If applicable, include examples of how you've utilized or explored AI tools to streamline design processes or enhance creative output.

📝 Enhancement Note: For a "Lead" role, the portfolio should not just showcase finished work but also the candidate's strategic thinking, process, and ability to manage brand integrity. The inclusion of AI tools in the preferred skills suggests that demonstrating an understanding of how these tools can optimize design workflows will be advantageous.

💵 Compensation & Benefits

Salary Range: While not specified, for a Lead Brand Designer with 5-10 years of experience in Zurich, Switzerland, a competitive salary range would typically fall between CHF 100,000 and CHF 140,000 annually. This estimate is based on industry benchmarks for senior creative roles in a high-cost-of-living city like Zurich, considering the company's stated mission and global team presence.

Benefits:

• Opportunity to shape the visual identity of a leading insurance platform in Southeast Asia and a growing financial super-app.

• Work in a diverse, international environment with over 20 nationalities represented.

• Contribute to a mission-driven company focused on helping people get more from their money.

• Potential for exposure to cutting-edge design tools, including AI in creative workflows.

• Flexible remote work arrangement, allowing for a strong work-life balance.

• Be part of a passionate team that values innovation and building next-generation products.

Working Hours: The role is full-time, with an expected 40 hours per week. The company emphasizes working for passion rather than counting hours, suggesting a focus on results and impact over strict time adherence.

📝 Enhancement Note: Salary estimates for Zurich are based on data from reputable salary aggregators and industry reports for senior design roles in Switzerland. Benefits are inferred from the company's description, highlighting its global reach, mission, and emphasis on passionate work.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (FinTech), specifically focusing on insurance, savings, investing, and broader financial services.

Company Size: The description indicates a growing company with teams working around the world, suggesting a mid-to-large size, likely between 200-1000 employees, with a significant global footprint.

Founded: Started in 2019, BJAK is a relatively young but rapidly scaling company that has already established a leading position in its primary market.

Team Structure:

• The Lead Brand Designer reports directly to the Creative Manager, indicating a structured creative department.

• Collaboration is a key aspect, with frequent interaction expected across marketing, content, product, and performance teams.

• The company fosters a global team environment with diverse nationalities, suggesting an inclusive and internationally-minded culture. Methodology:

• Data-Driven Insights: While not explicitly stated for design, the company's mission implies a focus on understanding user needs and market trends to inform product and marketing strategies.

• Agile Execution: The emphasis on delivering "fast, thoughtful design work" and supporting "immediate business needs" points to an agile and responsive operational methodology.

• Innovation & Growth: BJAK is focused on building "next-generation products" and "redefining how everyone can get the best financial applications," indicating a culture of continuous innovation and ambitious growth.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company's origin story and expansion into various financial services suggest a dynamic and ambitious culture. The emphasis on building "next-generation products" implies a willingness to experiment and embrace new technologies, including AI in design.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Lead Brand Designer," signifying a senior-level position within the design function. It involves not only hands-on execution but also strategic input, brand system evolution, and potentially guiding the work of junior designers or collaborating closely with management on brand direction.

Reporting Structure: The Lead Brand Designer reports directly to the Creative Manager. This suggests a clear hierarchy within the creative department, with opportunities for mentorship and advancement towards higher creative leadership roles.

Operations Impact: The Brand Designer's work is crucial for BJAK's Go-To-Market (GTM) strategy. By creating consistent and engaging brand materials, they directly influence brand perception, customer acquisition, and retention across all financial products. Their role is integral to building trust and communicating the company's value proposition effectively to diverse audiences.

Growth Opportunities:

• Skill Specialization: Deepen expertise in brand strategy, visual systems, motion graphics, or AI-driven design workflows.

• Leadership Development: Progress into a Senior Brand Designer, Art Director, or Creative Manager role by demonstrating strategic leadership and mentorship capabilities.

• Cross-Functional Exposure: Gain experience in performance marketing design, product branding, and broader GTM campaign development.

• Industry Influence: Contribute to shaping the visual identity of a leading FinTech player in Southeast Asia, potentially influencing industry design standards.

📝 Enhancement Note: The "Lead" title strongly suggests a path towards management or senior individual contributor roles. The company's rapid growth and expansion into new financial services indicate a fertile ground for career advancement for high-performing individuals.

🌐 Work Environment

Office Type: This role is fully remote, with the requirement that candidates must be based in Switzerland. This offers significant flexibility in terms of work location within Switzerland.

Office Location(s): While the role is remote, the company has offices globally and is actively hiring for the Swiss market. The primary focus is on candidates residing within Switzerland.

Workspace Context:

• Remote Flexibility: Candidates can establish their own workspace within Switzerland, optimizing for productivity and personal preference.

• Digital Collaboration Tools: Expect to utilize advanced digital collaboration platforms (e.g., Slack, Zoom, Figma) to connect with global teams and maintain project momentum.

• Cross-Functional Interaction: Opportunities to collaborate with diverse teams worldwide, fostering a dynamic and inclusive virtual work environment.

• Focus on Results: The emphasis on passion and impact over strict hours suggests an environment that values autonomy and proactive contribution.

Work Schedule: Full-time, 40 hours per week, with flexibility expected in terms of managing workload and meeting project deadlines effectively.

📝 Enhancement Note: The remote nature of the role, coupled with the specific requirement of being based in Switzerland, indicates a need for strong self-discipline, excellent time management, and proactive communication skills. The company's global presence means that collaboration may occur across different time zones.

📄 Application & Portfolio Review Process

Interview Process:

• Stage 1: Online Assessment/Practical Task: Expect a design challenge or assessment designed to evaluate your core design skills, creative thinking, and ability to interpret briefs. This is a critical opportunity to showcase your craft and problem-solving approach.

• Stage 2: Role-Specific Interview: This interview will likely delve deeper into your experience, portfolio, and how your skills align with the responsibilities of a Lead Brand Designer. Be prepared to discuss your design process, strategic thinking, and experience with brand systems and cross-functional collaboration.

• Stage 3: CEO / Final Round: This final stage is an opportunity to meet with senior leadership, including the CEO. It will focus on cultural fit, strategic alignment with BJAK's mission, and your overall vision for brand development within the company.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your brand storytelling, visual system development, and cross-functional collaboration experience. Tailor your selection to the specific requirements of this Lead Brand Designer role.

• Showcase Your Process: For each project, clearly articulate the problem, your approach, the tools used, your specific contributions, and the quantifiable results or impact achieved. Visuals are key, but the narrative explaining your thought process is equally important.

• Highlight Consistency & Quality: Ensure your portfolio demonstrates a high level of craft and an understanding of maintaining brand consistency across diverse applications.

• Address AI Integration (If Applicable): If you have experience or interest in using AI tools for design, showcase a project where you explored or implemented them, explaining the benefits and workflow improvements.

Challenge Preparation:

• Understand the Brief: Carefully read and analyze any assessment or practical task brief. Ask clarifying questions if possible.

• Focus on Strategy: Demonstrate not just aesthetic skill but also strategic thinking. How does your design solution address the business objective?

• Time Management: Practice completing design tasks within a given timeframe, simulating the pressure of a real-world scenario.

• Presentation Readiness: Be prepared to present and defend your design choices clearly and concisely, articulating your rationale and answering questions effectively.

📝 Enhancement Note: The fast-paced interview process (1. Assessment, 2. Role Interview, 3. CEO Round) emphasizes efficiency and directness. A strong portfolio that clearly demonstrates strategic thinking and tangible results will be crucial for advancing through these stages.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for core graphic design, photo editing, and layout tasks (Photoshop, Illustrator, InDesign).

• Figma: Critical for collaborative UI/UX design, prototyping, and maintaining design systems, reflecting modern design workflows.

• Motion Design Tools: After Effects for animation and motion graphics, Premiere Pro for video editing, indicating a need for dynamic content creation capabilities.

Analytics & Reporting:

• While not explicitly listed for this role, a Lead Brand Designer would likely interact with analytics dashboards (e.g., Google Analytics, Mixpanel) to understand the performance of marketing campaigns and design assets, informing future creative decisions. CRM & Automation:

• Primarily for collaboration and project management, likely using tools like Slack for communication, Asana or Jira for task tracking, and potentially project management features within Figma or Adobe Creative Cloud.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, Figma, After Effects, and Premiere Pro defines the core technical requirements. The inclusion of AI tools as a preferred skill suggests that familiarity with emerging design technologies that integrate with or complement these core tools would be highly valued.

👥 Team Culture & Values

Operations Values:

• Passion-Driven Work: BJAK seeks individuals who are driven by their passion for building great products rather than simply counting hours, emphasizing dedication and intrinsic motivation.

• Quality & Craftsmanship: A strong emphasis on "strong craft" and delivering "high-quality brand materials" highlights a commitment to excellence in design execution.

• Continuous Improvement & Ownership: The "You’ll Thrive Here If You…" section points to a culture where individuals take ownership of their work and are committed to continuous learning and improvement.

• Innovation & Forward-Thinking: The company's mission to build "next-generation products" and its interest in "emerging AI tools" suggest a culture that embraces innovation and looks towards the future.

• Collaboration & Inclusivity: With teams from over 20 nationalities, BJAK likely values a collaborative and inclusive environment where diverse perspectives are welcomed.

Collaboration Style:

• Cross-Functional Integration: The role explicitly requires close collaboration with marketing, content, product, and performance teams, indicating a highly integrated approach to brand development.

• Feedback-Oriented: The need to "deliver fast, thoughtful design work" and the emphasis on continuous improvement suggest a culture that values constructive feedback and iterative design processes.

• Shared Vision: Working towards a common goal of "redefining how everyone can get the best financial applications" fosters a collaborative spirit focused on achieving ambitious organizational objectives.

📝 Enhancement Note: BJAK's culture appears to be a blend of startup agility, FinTech innovation, and a global perspective. The emphasis on passion, quality, and collaboration suggests a high-performing team environment where individuals are empowered to make a significant impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Vision with Performance Needs: The core challenge will be to maintain a strong, consistent brand identity while also creating designs that drive immediate business results (e.g., conversions, engagement) in a fast-paced environment.

• Evolving a Brand System: Continuously refining and expanding a brand system for a rapidly growing FinTech company across diverse product lines and markets requires strategic foresight and meticulous execution.

• Global Consistency: Ensuring brand consistency across different regions and cultural contexts, even within Switzerland, can be complex.

• Integrating New Technologies: Staying ahead of design trends and effectively integrating emerging tools like AI into existing workflows requires continuous learning and adaptation.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in areas like advanced motion graphics, complex brand system architecture, or specialized FinTech design.

• AI in Design: Hands-on experience and potential training in leveraging AI tools to enhance creative output, efficiency, and personalization in design.

• Strategic Brand Leadership: Develop skills in contributing to high-level brand strategy discussions and influencing the overall creative direction of the company.

• Cross-Disciplinary Experience: Gain insights into performance marketing, product development, and content strategy through close collaboration with these teams.

📝 Enhancement Note: The "Lead" title implies that candidates are expected to navigate complex challenges and drive solutions. The growth opportunities are directly linked to the company's forward-looking approach and its position in the dynamic FinTech sector.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving BJAK's brand system to accommodate new product offerings or market expansions?" - Preparation: Be ready to discuss your methodology for brand architecture, scalability, and maintaining consistency.

• "Describe a time you had to balance a strong brand vision with urgent performance marketing demands. What was your approach and the outcome?" - Preparation: Prepare a STAR method answer focusing on your problem-solving, prioritization, and collaboration skills.

• "How do you ensure brand consistency across diverse marketing channels and target audiences?" - Preparation: Discuss your experience with brand guidelines, asset management, and cross-functional communication strategies. Company & Culture Questions:

• "What excites you about BJAK's mission to help people get more from their money, and how do you see brand design supporting this?" - Preparation: Research BJAK's products and values. Connect your passion for design with their FinTech mission.

• "Given our diverse, global team, how do you approach collaborating with individuals from different backgrounds and time zones?" - Preparation: Highlight your experience with remote collaboration tools and your adaptability to different working styles.

• "How do you stay updated on design trends, particularly in areas like AI and motion graphics?" - Preparation: Be ready to discuss specific resources, blogs, or communities you follow and how you experiment with new tools. Portfolio Presentation Strategy:

• Tell a Story: For each project, guide the interviewer through the journey from problem to solution, emphasizing your strategic thinking and creative process.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased engagement, improved conversion rates, brand recall).

• Highlight Collaboration: Explicitly mention how you worked with other teams and incorporated their feedback to achieve the best outcome.

• Showcase Versatility: Ensure your presentation covers a range of your skills, from core graphic design to motion graphics and your approach to brand systems. If you have AI experience, weave that in where relevant.

📝 Enhancement Note: The interview process is designed to assess not only design talent but also strategic thinking, collaboration skills, and cultural alignment. A well-prepared candidate will connect their experience directly to BJAK's mission and operational needs.

📌 Application Steps

To apply for this Lead Brand Designer position:

• Submit your application through the provided link on jobs.ashbyhq.com.

• Portfolio Customization: Curate your portfolio to specifically highlight projects demonstrating brand storytelling, visual system development, cross-functional collaboration, and high-quality execution relevant to a FinTech environment.

• Resume Optimization: Tailor your resume to emphasize your 5+ years of experience in brand and graphic design, highlighting proficiency in required tools (Adobe Creative Suite, Figma, motion tools) and any experience with AI in design. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, strategic thinking, and problem-solving abilities. Prepare specific examples for behavioral questions and be ready to present your portfolio confidently.

• Company Research: Thoroughly research BJAK, its mission, products, and target markets. Understand how your role as Lead Brand Designer contributes to their success in the competitive FinTech landscape.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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