Lead Brand Designer

📍 Job Overview

Job Title: Lead Brand Designer

Company: Bjak

Location: France

Job Type: FULL_TIME

Category: Brand Design / Creative Operations

Date Posted: 2026-08-04T00:00:00

Experience Level: 5-10 years

Remote Status: Remote Solely

🚀 Role Summary

• Design and maintain high-quality brand materials that consistently reflect BJAK’s visual identity and brand system across all platforms and marketing efforts.

• Drive the evolution of BJAK’s brand system, ensuring a cohesive and impactful brand experience for consumers, partners, and internal teams.

• Collaborate closely with cross-functional teams, including marketing, content, product, and performance, to deliver integrated brand strategies and compelling visual narratives.

• Balance hands-on design execution with strategic input to support both long-term brand growth and immediate business needs, reporting directly to the Creative Manager.

📝 Enhancement Note: This role is positioned as a "Lead Brand Designer," implying a significant level of ownership and strategic contribution beyond typical execution. The responsibilities highlight the need to shape and evolve the brand system, indicating a strategic component to the design work, not just tactical execution. The reporting structure to the Creative Manager further reinforces this leadership aspect within the creative function.

📈 Primary Responsibilities

• Create engaging, high-quality brand assets and materials that clearly articulate BJAK’s visual identity and brand narrative.

• Shape, evolve, and maintain BJAK’s comprehensive brand system, ensuring visual consistency and brand integrity across all marketing, product, and communication surfaces.

• Foster strong cross-functional collaboration with marketing, content, product, and performance teams to deliver cohesive and impactful brand experiences.

• Design for diverse audiences (consumers, partners, internal teams), adapting brand expression and communication strategies to resonate with each segment.

• Maintain and refine BJAK’s brand guidelines, upholding high standards of craft and consistency in all creative outputs.

• Deliver fast, thoughtful, and iterative design work that supports both long-term brand development and immediate business objectives.

• Contribute strategic and creative input to the overall brand direction, working in close partnership with the Creative Manager.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic brand system evolution and hands-on creative execution. The need to "shape and evolve BJAK's brand system" and "adapt brand expression as needed" points to a role that requires strategic thinking and proactive brand management, not just reactive design requests.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communication, Brand Design, or a related creative field is expected, demonstrated through a robust portfolio.

Experience: 5+ years of professional experience in brand design, graphic design, or similar creative roles, with a proven track record of developing and managing brand identities. Experience in fast-paced startup environments or performance marketing is highly desirable.

Required Skills:

• Proven expertise in brand storytelling and developing compelling visual narratives.

• Strong understanding and application of visual systems and brand architecture principles.

• High proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Advanced skills in Figma for collaborative design and prototyping.

• Proficiency in motion design tools such as After Effects and Premiere Pro for dynamic brand content.

• Ability to manage multiple design iterations and deliver high-quality work under tight deadlines.

• Excellent English communication skills for global team collaboration. Preferred Skills:

• Experience in performance marketing design, understanding of conversion-driven visuals.

• Basic motion graphics, sound editing, or simple VFX skills to enhance creative outputs.

• Experience working with and contributing to established design systems, templates, or brand libraries.

• Familiarity with AI tools to enhance design workflows and creative exploration.

• Experience in fast-paced startup environments.

📝 Enhancement Note: The required skills are heavily focused on core design execution and tool proficiency. The preferred skills indicate a desire for a candidate who can adapt to a dynamic environment and leverage emerging technologies like AI, suggesting a forward-thinking approach to brand design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio is paramount, demonstrating a clear progression of brand storytelling and consistent execution across various projects.

• Showcase examples of how you have shaped or evolved brand systems, including brand guidelines, visual identity development, and application across different touchpoints.

• Include case studies that highlight your ability to translate strategic objectives into compelling visual designs that achieved specific business goals (e.g., increased engagement, brand recognition).

• Evidence of high-quality craft, attention to detail, and aesthetic sensibility in all presented work.

• Examples of designing for diverse audiences and adapting brand expression accordingly. Process Documentation:

• Demonstrate a clear understanding of design workflows, from initial concept and brief interpretation to final asset delivery and iteration.

• Showcase experience in collaborating with cross-functional teams, illustrating how you integrate feedback and align creative output with broader marketing and product strategies.

• Provide examples of how you maintain consistency and quality control within a brand system, potentially through style guides, component libraries, or design system contributions.

• Illustrate your ability to work efficiently, manage multiple projects, and adapt to changing priorities within a fast-paced environment.

📝 Enhancement Note: The emphasis on a portfolio that demonstrates "brand storytelling," "visual systems," and "design for diverse audiences" suggests that a purely aesthetic showcase is insufficient. Candidates need to articulate the strategic thinking and process behind their work, linking design decisions to business outcomes.

💵 Compensation & Benefits

Salary Range: For a Lead Brand Designer with 5-10 years of experience in France, a competitive annual salary range is estimated between €60,000 - €85,000. This estimate is based on industry benchmarks for senior design roles in France, considering the cost of living, and the company's focus on hiring top talent within the region.

Benefits:

• Competitive salary commensurate with experience and regional market standards.

• Opportunity to work remotely within France, offering flexibility and work-life balance.

• Exposure to a fast-paced, innovative startup environment with a mission to redefine financial applications.

• Collaborative and international work environment with a diverse team of over 20 nationalities.

• Professional development opportunities, including exposure to emerging technologies like AI in design.

• Contribution to a leading insurance and financial platform in Southeast Asia, with potential for global impact.

Working Hours: While BJAK emphasizes passion over counting hours, a standard full-time commitment is expected, typically around 40 hours per week. The remote nature of the role offers flexibility in scheduling, allowing for efficient workflow management.

📝 Enhancement Note: As no salary was provided, an estimate has been generated based on typical compensation for a Lead Brand Designer role in France with the specified experience level and remote work arrangement. This estimate is derived from general industry data for senior creative roles in Western Europe.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (FinTech) and Insurance Technology (InsurTech), with a growing focus on broader financial services including spending, saving, investing, and travel.

Company Size: BJAK operates with a global team structure, indicating a mid-to-large size organization with distributed teams across offices and remote employees. The mention of "over 20 nationalities" suggests a significant, diverse workforce.

Founded: Established in 2019, BJAK is a relatively young company, indicating a fast-paced, agile, and growth-oriented culture characteristic of successful startups.

Team Structure:

• The design team likely operates within a broader Creative or Marketing department, reporting to a Creative Manager.

• Collaboration is expected to be highly cross-functional, involving close partnerships with marketing, content, product, and performance teams.

• The global and remote nature of the workforce suggests a culture that values asynchronous communication, clear documentation, and proactive engagement. Methodology:

• BJAK's mission ("smarter ways to plan, save and grow their money") implies a data-driven and customer-centric approach to product development and marketing.

• The emphasis on "building great next-generation products" suggests an iterative and innovative design methodology, embracing new technologies and user-centric design principles.

• The focus on "passion, not counting hours" points to a culture that values dedication, initiative, and a strong work ethic from its employees.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company description highlights a mission-driven, innovative, and global culture. The "passion over counting hours" ethos suggests a demanding yet rewarding environment where employees are driven by purpose and impact.

📈 Career & Growth Analysis

Operations Career Level: This role is at a senior or "Lead" level within the Brand Design function. It implies not only hands-on design expertise but also the ability to influence brand strategy, guide creative direction, and potentially mentor junior designers. The scope extends beyond individual contribution to shaping the brand's visual landscape.

Reporting Structure: The Lead Brand Designer reports directly to the Creative Manager. This indicates a clear line of reporting and an opportunity for mentorship and strategic alignment with a more senior creative leader. The role will also involve significant collaboration with other departments.

Operations Impact: As a Lead Brand Designer, the impact is directly tied to the company's ability to communicate its value proposition effectively and build a strong, recognizable brand. High-quality and consistent brand design is crucial for customer acquisition, retention, and overall market perception in the competitive FinTech/InsurTech space. The role directly supports marketing and product teams in achieving their objectives.

Growth Opportunities:

• Brand Strategy Leadership: Potential to grow into a Brand Director or Head of Brand role, taking on broader strategic ownership and team management.

• Specialization: Deepen expertise in areas like motion graphics, advanced AI design tools, or user experience (UX) design within a brand context.

• Cross-functional Expansion: Develop skills in performance marketing design, product marketing, or content strategy, leveraging the core brand design foundation.

• Team Mentorship: Opportunity to guide and mentor junior designers as the team grows.

📝 Enhancement Note: The "Lead" title and reporting structure to a Creative Manager suggest a growth path towards more strategic and potentially managerial roles within the creative department. The company's expansion into various financial services also presents opportunities for broad brand application.

🌐 Work Environment

Office Type: This is a fully remote role, offering the flexibility to work from any location within France. This setup is designed for individuals who thrive in independent work environments and value location independence.

Office Location(s): While the role is remote, the requirement for candidates to be based in France indicates a focus on serving the French market and potentially aligning with local regulatory or market nuances.

Workspace Context:

• Autonomy & Flexibility: The remote nature allows for self-directed work schedules, enabling employees to optimize their productivity and work-life balance.

• Digital Collaboration: Expect a strong reliance on digital collaboration tools for communication, project management, and design reviews.

• Global Team Interaction: Opportunities to connect with a diverse, international team, fostering a global perspective on design and business challenges.

Work Schedule: The role is full-time, with flexibility in daily scheduling. BJAK's culture values passion and results over strict adherence to hours, suggesting an environment where individuals manage their time effectively to meet project demands and contribute meaningfully.

📝 Enhancement Note: The remote-first nature of the role in France is a key differentiator. The company's global operations mean that while the individual workspace is independent, collaboration will be with a diverse, international team, requiring strong digital communication skills.

📄 Application & Portfolio Review Process

Interview Process:

• Online Assessment/Practical Task: Expect an initial assessment designed to gauge core design skills, problem-solving abilities, and understanding of brand principles. This might involve a small design challenge or a review of existing portfolio pieces against specific criteria.

• Role-Specific Interview: This interview will likely delve deeper into your experience with brand systems, cross-functional collaboration, and your approach to translating strategy into design. Be prepared to discuss specific projects from your portfolio in detail.

• CEO/Final Round: This final stage will assess cultural fit, strategic alignment with BJAK's mission and values, and overall potential contribution to the company's growth.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your brand design expertise, visual systems thinking, and ability to deliver high-quality, consistent work. Tailor your selection to highlight experience relevant to FinTech/InsurTech if possible.

• Showcase Process: For each project, clearly articulate the brief, your strategic approach, the design process, your specific contributions, and the measurable outcomes or impact. Use visual aids effectively.

• Highlight Brand Systems: Emphasize your understanding and application of brand guidelines, visual identity development, and how you ensure consistency across diverse touchpoints.

• Demonstrate Adaptability: Include examples that show your ability to design for different audiences and adapt brand expression as needed.

• Conciseness is Key: Ensure your portfolio is well-organized, easy to navigate, and presents information clearly and concisely.

Challenge Preparation:

• Understand BJAK: Research BJAK's mission, products, target audience, and current brand presence. Understand their position in the market and their expansion plans.

• Brand Consistency Focus: Prepare to discuss how you would ensure brand consistency across a rapidly growing product suite and diverse marketing channels.

• Strategic Thinking: Be ready to articulate how design contributes to business goals and how you would approach evolving a brand system to support new initiatives.

📝 Enhancement Note: The interview process is designed to be fast-paced. Candidates should be prepared for a practical assessment early on and focus their portfolio on demonstrating strategic brand thinking and execution, not just aesthetic appeal.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for high-fidelity design, image manipulation, and vector graphics (Photoshop, Illustrator, InDesign).

• Figma: Critical for collaborative design, prototyping, and building design systems, likely used for UI/UX elements and brand asset creation.

• Motion Design Tools: After Effects and Premiere Pro are required for creating dynamic brand content, animations, and video assets.

Analytics & Reporting: While not directly a designer's tool, understanding how to interpret analytics related to campaign performance and brand engagement will be beneficial for informing design decisions. Familiarity with tools used by marketing and performance teams (e.g., Google Analytics, social media analytics) is a plus.

CRM & Automation: Not directly applicable to the design role, but understanding how brand assets are deployed through marketing automation platforms or CRM systems could provide context.

Emerging Technologies:

• AI Tools: BJAK expresses interest in AI tools for design workflows. Candidates should be prepared to discuss their experience or curiosity with AI-powered design software and how it can enhance efficiency and creativity.

📝 Enhancement Note: The technology stack is heavily focused on creative production tools. The explicit mention of AI tools indicates a forward-looking company that values innovation and efficiency in its creative processes.

👥 Team Culture & Values

Operations Values:

• Passion & Drive: BJAK seeks individuals who are driven by their work and passionate about building next-generation products, rather than simply working hours.

• Quality & Craftsmanship: A deep care for quality and continuous improvement is expected, reflected in the high standards for brand execution.

• Innovation & Future-Focus: Staying curious about design trends, motion, and emerging technologies like AI is valued, indicating a culture that embraces progress.

• Collaboration & Ownership: Taking ownership of work and enjoying cross-functional collaboration are key to success in this distributed team environment.

• Accessibility & Impact: The core mission of making financial services accessible implies a value placed on user-centricity and broad impact.

Collaboration Style:

• Cross-functional Integration: The role requires close partnership with marketing, content, product, and performance teams, necessitating a collaborative and communicative approach.

• Remote-First Communication: Expect a culture that relies on clear, concise digital communication, with an emphasis on asynchronous updates and proactive engagement.

• Feedback & Iteration: A willingness to give and receive constructive feedback is essential for iterative design processes and continuous improvement.

📝 Enhancement Note: The company culture seems to foster a high-performance environment driven by passion and a commitment to innovation. The emphasis on "passion, not counting hours" suggests a team that is highly motivated and self-directed.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency at Scale: As BJAK expands its offerings and market presence, ensuring consistent brand application across diverse channels and new product lines will be a significant challenge.

• Balancing Long-Term Brand Growth with Short-Term Needs: The role requires delivering fast, thoughtful design work that supports both immediate business objectives and the long-term vision for the brand.

• Adapting to Evolving Design Technologies: Staying abreast of and effectively integrating new design tools, including AI, into workflows while maintaining quality.

• Cross-Cultural Communication: Effectively collaborating with a diverse, global team, which may involve navigating different communication styles and time zones.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in motion graphics, UI/UX design, and potentially other creative disciplines.

• AI in Design: Hands-on experience and learning in leveraging AI tools to enhance design workflows, efficiency, and creativity.

• Brand Strategy Influence: Growing influence on the overall brand direction and strategic initiatives within the company.

• Cross-functional Exposure: Gaining broader understanding of marketing, product development, and performance optimization through close collaboration.

📝 Enhancement Note: The challenges are typical for a growing company in a dynamic industry, especially one that emphasizes innovation. The growth opportunities are well-aligned with the senior nature of the role and the company's forward-thinking approach.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly evolved a brand system. What was your process, and what was the impact?" (Focus on strategic thinking, process, and measurable outcomes).

• "How do you balance the need for rapid design iteration in a fast-paced environment with maintaining high-quality brand consistency?" (Highlight efficiency, adaptability, and commitment to craft).

• "Given BJAK's mission, how would you approach designing brand assets for a new savings product that needs to appeal to both young professionals and more established investors?" (Demonstrate audience understanding, strategic adaptation, and brand storytelling). Company & Culture Questions:

• "What excites you about BJAK's mission and our expansion into new financial services?" (Showcase research and genuine interest).

• "How do you approach collaboration with non-design teams like marketing or product managers?" (Emphasize communication, empathy, and alignment).

• "How do you stay current with design trends and new technologies like AI?" (Highlight curiosity and continuous learning). Portfolio Presentation Strategy:

• Tell a Story: For each project, don't just show the final assets. Explain the problem, your thought process, the challenges you overcame, and the results.

• Quantify Impact: Whenever possible, use data to demonstrate the effectiveness of your designs (e.g., increased conversion rates, engagement metrics, brand recall improvements).

• Focus on Systems: Clearly illustrate your understanding of visual systems, brand guidelines, and how you ensure consistency. Showcase your Figma skills if relevant to system building.

• AI Integration: If you have examples of using AI in your workflow, be ready to discuss them and how they improved your process or outcome.

📝 Enhancement Note: The interview questions will likely assess both creative execution and strategic thinking. Candidates should prepare to discuss their portfolio with a focus on process, impact, and understanding of BJAK's business context.

📌 Application Steps

To apply for this Lead Brand Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Curate a digital portfolio that clearly showcases your strongest brand design projects, emphasizing visual systems, brand storytelling, and successful campaign execution. Tailor your selection to highlight relevant experience.

• Resume Optimization: Ensure your resume highlights your 5+ years of experience in brand and graphic design, specific tool proficiencies (Adobe Suite, Figma, motion tools), and any experience in FinTech or fast-paced startup environments. Use keywords like "Brand Identity," "Visual Systems," and "Cross-functional Collaboration."

• Interview Preparation: Practice articulating your design process, strategic thinking, and how your work aligns with BJAK's mission. Prepare to walk through your portfolio with a focus on impact and problem-solving.

• Company Research: Thoroughly research BJAK's mission, products, and recent activities. Understand their target markets and how the brand currently communicates. Be ready to discuss your vision for evolving their brand presence.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.