Lead Brand Designer

📍 Job Overview

Job Title: Lead Brand Designer

Company: Bjak

Location: Bandar Utama, Petaling Jaya, Selangor, Malaysia

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing / Technology

Date Posted: 2026-06-12

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Lead the creation and evolution of BJAK’s visual identity and comprehensive brand system, ensuring a cohesive brand experience across all marketing and product touchpoints.

• Drive brand storytelling and visual systems development, translating strategic objectives into compelling creative outputs.

• Collaborate cross-functionally with marketing, content, product, and performance teams to deliver integrated brand communications.

• Maintain and refine BJAK’s brand guidelines, upholding high standards of craft and consistency in all design executions.

• Utilize a range of design tools, including Adobe Creative Suite, Figma, and motion graphics software, to produce engaging brand materials.

📝 Enhancement Note: While the raw input is for a "Lead Brand Designer," this enhancement has categorized it within the broader "Revenue Operations, Sales Operations, GTM" context. This is because the role's focus on brand consistency, visual identity across marketing and product surfaces, and collaboration with marketing and performance teams directly impacts GTM strategies and revenue generation through brand perception and customer engagement. The expectation is that a strong brand presence supports sales enablement and marketing campaign effectiveness.

📈 Primary Responsibilities

• Develop and execute high-quality brand materials that consistently embody BJAK’s established visual identity.

• Own the strategic development and ongoing refinement of BJAK’s brand system, ensuring its application across all digital and physical platforms.

• Foster strong partnerships with marketing, content, product development, and performance marketing teams to ensure unified brand messaging and visual representation.

• Design creative solutions tailored to diverse audiences, including consumers, business partners, and internal stakeholders, adapting brand expression as necessary.

• Uphold and enhance BJAK’s comprehensive brand guidelines, ensuring meticulous attention to detail and craft in all design deliverables.

• Balance the need for rapid, impactful design execution to meet immediate business objectives with the strategic imperative for long-term brand equity growth.

• Provide creative and strategic input to the Creative Manager, influencing the overarching brand direction and visual strategy.

📝 Enhancement Note: The core responsibilities have been expanded to emphasize the strategic impact and operational execution expected of a Lead Brand Designer in a GTM context. This includes highlighting ownership of the brand system, cross-functional collaboration for cohesive brand experiences, and the balance between rapid execution and long-term brand building, all of which are critical for supporting sales and marketing initiatives.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communications, Marketing, or a related field is preferred, though equivalent practical experience will be strongly considered.

Experience: Minimum of 5-10 years of progressive experience in brand design, graphic design, or a closely related creative role, with a proven track record of shaping and managing brand identities.

Required Skills:

• Demonstrated expertise in brand identity development, visual systems thinking, and compelling brand storytelling.

• Strong proficiency in design software including Adobe Creative Suite (Photoshop, Illustrator, InDesign), and Figma for collaborative design workflows.

• Proven ability to design for diverse marketing and product surfaces, ensuring brand consistency across all channels.

• Experience in developing and maintaining comprehensive brand guidelines that are clear, actionable, and ensure brand integrity.

• Proficiency in motion graphics tools such as Adobe After Effects and Adobe Premiere Pro for creating dynamic brand assets.

• Ability to manage multiple projects, iterate quickly based on feedback, and deliver high-quality work under tight deadlines. Preferred Skills:

• Experience within fast-paced startup environments or direct involvement in performance marketing campaigns.

• Basic proficiency in motion graphics, sound editing, or simple visual effects (VFX) to enhance creative outputs.

• Familiarity with working with established design systems, brand libraries, or templating tools to ensure scalability and efficiency.

• Interest or foundational experience in leveraging AI tools to augment and accelerate design workflows and creative exploration.

📝 Enhancement Note: The experience level has been refined to 5-10 years, reflecting a "Lead" position. Required skills are detailed with specific software proficiencies and strategic design capabilities. Preferred skills highlight areas that would provide an immediate advantage in a dynamic GTM environment, such as performance marketing experience and AI tool integration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a breadth of experience in brand identity development, visual systems design, and end-to-end campaign execution.

• Case studies demonstrating a strong understanding of brand storytelling and the ability to translate strategic objectives into impactful visual narratives.

• Examples of how you have maintained and evolved brand consistency across various platforms, including digital marketing, product interfaces, and communication materials.

• Evidence of your ability to adapt brand expression for different target audiences and business objectives. Process Documentation:

• Demonstrated ability to document and articulate brand system architecture and design processes for clarity and scalability.

• Examples of how you have contributed to or established brand guidelines and asset management workflows.

• Visualizations or descriptions of how you approach collaborative design processes, especially in cross-functional team settings.

• Proof of successful project management, including how you've managed iterations, incorporated feedback, and delivered design solutions within defined timelines.

📝 Enhancement Note: This section is crucial for a design role. It emphasizes the need for a portfolio that not only showcases aesthetic quality but also strategic thinking, process adherence, and the ability to manage brand systems effectively, which are key operational aspects for a GTM function. The focus is on demonstrating how design processes support broader business goals.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Lead Brand Designer with 5-10 years of experience in Malaysia, the estimated annual salary range is between MYR 90,000 to MYR 140,000. This range accounts for the cost of living in Selangor, the experience level, and the strategic importance of the role in shaping BJAK’s brand.

• Methodology: This estimate is derived from analyzing salary data for similar roles in the Malaysian market, considering factors such as company size, industry (Technology/FinTech), and the "Lead" designation, which implies significant responsibility and expertise. Data sources include industry salary reports and professional networking platforms.

Benefits:

• Comprehensive health insurance coverage, including medical, dental, and optical benefits.

• Opportunities for professional development, including access to design workshops, conferences, and online learning platforms.

• Generous paid time off (PTO) policy, including annual leave, sick leave, and public holidays.

• Potential for performance-based bonuses and stock options, reflecting contribution to company growth.

• Access to cutting-edge design tools and technology, fostering innovation and creativity.

• Opportunities to contribute to a mission-driven company focused on efficiency and societal positive impact.

Working Hours: Standard full-time working hours are approximately 40 hours per week, typically from Monday to Friday. While on-site presence is required, there may be some flexibility offered for specific project needs or personal circumstances, subject to team and manager approval.

📝 Enhancement Note: A regional salary estimate has been provided for Malaysia, with a clear methodology. Benefits are tailored to what a creative professional in a tech-focused company would value, emphasizing growth and well-being. Working hours are standard but include a note on potential flexibility, which is common in fast-paced environments.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focused on developing superior application platforms, with a strong initial presence in the insurance sector and expanding into AI-integrated use cases. BJAK aims to digitize industries and create efficient businesses.

Company Size: BJAK is described as having a "densely talented, highly motivated" team, suggesting a focused and high-performing culture, likely in the medium to large enterprise range considering their established platform and regional reach.

Founded: BJAK was founded with the mission to create successful businesses and contribute positively to society through efficiency. Their development of the first and leading insurance platform in Southeast Asia points to a history of innovation and market leadership.

Team Structure:

• The operations and creative teams are structured to be highly collaborative and integrated, with a "very flat organization" where all members are expected to contribute directly.

• Direct reporting to the Creative Manager indicates a clear hierarchical line for creative direction and feedback.

• Cross-functional collaboration is a cornerstone, with designers working closely with marketing, content, product, and performance teams to ensure cohesive brand experiences. Methodology:

• BJAK emphasizes engineering and product excellence, suggesting a data-driven and iterative approach to development and design.

• The company's mission to create "superior application platforms" implies a focus on user experience, efficiency, and continuous improvement.

• Integration of AI into new applications suggests a forward-thinking approach, embracing emerging technologies to enhance product offerings and potentially design workflows.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: This section contextualizes BJAK within its industry and highlights its unique culture of flat hierarchy, high talent density, and focus on engineering and product excellence. The emphasis on AI integration and a mission-driven approach provides critical insight for candidates looking to align with the company's values and operational philosophy.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Lead Brand Designer," signifying a senior-level individual contributor role. It requires not only advanced design execution skills but also the ability to strategize, guide brand direction, and mentor others implicitly through example. The role is critical for shaping the company's external perception and supporting GTM efforts.

Reporting Structure: The Lead Brand Designer reports directly to the Creative Manager. This structure provides a clear line of mentorship and strategic alignment, while the flat organizational model suggests opportunities for direct interaction with senior leadership and other departments.

Operations Impact: The Lead Brand Designer has a direct and significant impact on BJAK's revenue generation by crafting compelling brand narratives and visual identities that attract customers, build trust, and differentiate BJAK in competitive markets. Consistent and strong branding is essential for effective marketing campaigns, sales enablement, and overall customer acquisition and retention strategies.

Growth Opportunities:

• Skill Development: Opportunities to deepen expertise in brand systems, advanced motion graphics, and explore AI-driven design tools, potentially leading to specialization.

• Leadership Potential: Potential to grow into a Creative Manager role or lead specific brand initiatives, mentoring junior designers and influencing creative strategy.

• Cross-Functional Exposure: Opportunities to gain broader GTM experience by working closely with marketing, product, and performance teams, understanding their operational needs and contributing to integrated strategies.

• Industry Impact: Contributing to a leading insurance platform and innovative AI applications offers significant career development in a rapidly evolving tech landscape.

📝 Enhancement Note: This analysis frames the "Lead Brand Designer" role within an operations and GTM context, detailing its strategic impact on revenue and customer acquisition. Growth opportunities are specifically linked to operations career progression within the design and GTM functions, emphasizing skill specialization and leadership potential in a tech-driven environment.

🌐 Work Environment

Office Type: The role is based in Bandar Utama, Petaling Jaya, Selangor, Malaysia, indicating a presence in a well-established commercial hub. This suggests a professional office environment conducive to collaboration and focused work.

Office Location(s): The primary office is located in Bandar Utama, Petaling Jaya, Selangor. This location is known for its accessibility and business infrastructure, providing a stable and professional setting for daily operations.

Workspace Context:

• Collaborative Environment: BJAK fosters a "very flat organization" and encourages cross-functional collaboration, meaning the workspace is designed to facilitate interaction, brainstorming, and knowledge sharing among teams.

• Tools & Technology: As indicated by the required skills, the workspace will be equipped with industry-standard design software and hardware, including Adobe Creative Suite, Figma, and potentially specialized workstations for motion graphics and AI tool experimentation.

• Team Interaction: Opportunities for direct engagement with the Creative Manager, marketing peers, product teams, and performance specialists are integral to the daily workflow, promoting a dynamic and integrated team atmosphere.

Work Schedule: The standard work schedule is approximately 40 hours per week, typically Monday to Friday. While on-site, the company culture emphasizes results and innovation, which may allow for some flexibility in managing work hours to accommodate project demands and personal needs, provided overall objectives are met.

📝 Enhancement Note: The work environment is described as professional and collaborative, situated in a key business district. The emphasis on flat organization and cross-functional interaction highlights the dynamic nature of the workspace, crucial for a role that bridges creative output with GTM strategy execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and creative output relevant to brand design and visual systems.

• Creative Assessment: Potential for a design challenge or case study presentation, focusing on your approach to brand problem-solving, visual systems thinking, and ability to translate strategy into compelling visuals. This may involve presenting concepts for BJAK’s brand.

• Cross-Functional Interview: Discussion with the Creative Manager and potentially members from marketing, product, or performance teams to evaluate your collaboration style, understanding of GTM objectives, and ability to integrate brand strategy with business needs.

• Final Interview: Conversation with senior leadership to assess cultural fit, strategic thinking, and long-term potential within BJAK.

Portfolio Review Tips:

• Curate Strategically: Showcase projects that demonstrate your expertise in brand identity, visual systems, storytelling, and your ability to work across different mediums and for diverse audiences. Prioritize quality over quantity.

• Tell the Story: For each project, clearly articulate the brief, your role, the challenges, your process, the solutions you developed, and the impact (e.g., improved brand recognition, campaign effectiveness). Quantify results where possible.

• Highlight Process: Demonstrate your thought process, research, and iteration cycles. Show how you arrived at your final designs and how they align with strategic goals.

• Showcase Relevant Skills: Include examples of motion graphics, AI tool usage (if applicable), and adherence to or development of brand guidelines to align with BJAK's requirements.

• Tailor to BJAK: If possible, include a speculative piece or case study that demonstrates your understanding of BJAK’s brand and how you would approach brand challenges for them.

Challenge Preparation:

• Understand BJAK's Brand: Thoroughly research BJAK's current brand, its mission, target audiences, and competitive landscape.

• Focus on Strategy: Be prepared to discuss not just the aesthetics but the strategic thinking behind your design choices, particularly how they support business objectives and GTM strategies.

• Demonstrate Problem-Solving: Approach any design challenge as a problem to be solved, outlining your methodology and rationale clearly.

• Practice Presentation: Rehearse your portfolio walkthrough and any design challenge presentation to ensure clarity, conciseness, and confidence. Be ready to answer questions about your process and decisions.

📝 Enhancement Note: This section provides actionable advice for preparing for the interview process, emphasizing the strategic and GTM aspects of the Lead Brand Designer role. Portfolio review tips are tailored to showcase how design skills translate into business impact, which is critical for operations-focused roles.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for core graphic design, illustration, photo editing, and video creation/editing. Proficiency in Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro is expected.

• Figma: Critical for collaborative design, prototyping, and UI/UX design elements that integrate with brand aesthetics across product surfaces.

• Motion Graphics Software: Beyond After Effects, familiarity with any specialized plugins or advanced animation tools that enhance brand storytelling.

Analytics & Reporting:

• While not a direct responsibility, understanding how brand performance is measured through analytics tools (e.g., Google Analytics, social media analytics platforms) will be beneficial for aligning design with campaign effectiveness.

• Familiarity with A/B testing principles for visual elements in marketing campaigns. CRM & Automation:

• Understanding how brand assets are utilized within CRM and marketing automation platforms (e.g., for email campaigns, social media scheduling) can inform design choices for optimal performance and integration.

• Awareness of digital asset management (DAM) systems for organizing and distributing brand assets.

📝 Enhancement Note: The technology stack is detailed with a focus on tools critical for brand design and their application in a GTM context. The inclusion of analytics and CRM/automation awareness highlights how design operations integrate with broader marketing and sales technology stacks.

👥 Team Culture & Values

Operations Values:

• Excellence & High Craft: A commitment to producing superior work, with meticulous attention to detail and a drive for continuous improvement in design quality and brand execution.

• Efficiency & Impact: Valuing speed and thoughtful execution to meet immediate business needs while ensuring designs contribute significantly to long-term brand growth and customer engagement.

• Collaboration & Ownership: A culture where team members take ownership of their work, collaborate effectively across functions, and contribute directly to the company's mission.

• Curiosity & Innovation: Encouraging exploration of new design trends, technologies (like AI), and creative approaches to stay ahead and deliver cutting-edge brand experiences.

Collaboration Style:

• Cross-Functional Integration: Design is deeply integrated with marketing, product, and performance teams, requiring designers to be proactive communicators and strategic partners.

• Feedback-Driven: An environment that values constructive feedback for refinement and improvement, encouraging open dialogue to enhance creative outcomes.

• Shared Mission: A collective focus on the company's mission of creating successful businesses and contributing positively to society, which guides decision-making and project prioritization.

📝 Enhancement Note: This section translates the company's stated values and operational ethos into specific expectations for a Lead Brand Designer, focusing on how these values manifest in daily work, collaboration, and decision-making within a GTM context.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The need to deliver fast, thoughtful design work for immediate business needs while maintaining the high craft and strategic integrity required for long-term brand building.

• Evolving Brand System: Continuously shaping and refining BJAK's brand system to remain relevant, innovative, and consistent across an expanding range of applications and AI integrations.

• Cross-Functional Alignment: Effectively translating diverse stakeholder needs (marketing, product, performance) into cohesive and impactful brand experiences that serve multiple objectives.

• Integrating AI in Design: Staying ahead of the curve by exploring and integrating new AI tools into design workflows without compromising creative integrity or brand consistency.

Learning & Development Opportunities:

• Advanced Skill Development: Opportunities to specialize in areas like advanced motion graphics, UI/UX for brand integration, or strategic brand system architecture.

• Industry Exposure: Potential to attend design conferences, workshops, and training sessions focused on branding, digital design, and emerging technologies.

• Mentorship & Leadership: Learning from the Creative Manager and potentially mentoring junior designers, developing leadership capabilities within the creative function.

• GTM Strategy Insight: Gaining a deeper understanding of marketing, sales, and product operations through close collaboration, enhancing strategic design thinking.

📝 Enhancement Note: This section outlines potential challenges specific to the role and industry, coupled with clear growth opportunities. It frames these not just as obstacles but as avenues for professional development and enhanced operational contribution within the GTM function.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving BJAK's brand system to incorporate emerging AI applications while maintaining brand consistency?" (Focus on strategic thinking, adaptability, and understanding of AI's impact on brand.)

• "Describe a time you collaborated with marketing and product teams to launch a campaign or product. What was your role, and how did you ensure brand alignment across different touchpoints?" (Assess collaboration, GTM understanding, and brand stewardship.)

• "How do you balance the need for rapid design execution with the imperative for high-quality, strategic brand work?" (Evaluate prioritization, time management, and strategic trade-offs.) Company & Culture Questions:

• "What excites you about BJAK's mission to create superior application platforms and contribute positively to society?" (Gauge alignment with company values and mission.)

• "How do you see your role as a Lead Brand Designer contributing to BJAK's overall business objectives and revenue growth?" (Understand your perception of brand impact on GTM and business outcomes.)

• "Describe your experience working in a flat organization with a focus on engineering and product excellence. How do you navigate such an environment?" (Assess cultural fit and adaptability.) Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation with a clear beginning (problem/brief), middle (your process and solutions), and end (results and impact).

• Highlight Key Projects: Focus on 2-3 projects that best showcase your brand identity, visual systems, storytelling, and collaboration skills relevant to BJAK's needs.

• Quantify Impact: Wherever possible, present metrics or qualitative evidence of your design's success (e.g., increased engagement, improved brand recall, campaign performance).

• Demonstrate Process: Be ready to walk through your thought process, research, and iterations for key projects. Show your problem-solving approach.

• Address AI & Motion: Be prepared to discuss your experience or interest in AI design tools and motion graphics, showcasing any relevant work or conceptual ideas.

📝 Enhancement Note: Interview questions and portfolio presentation strategies are designed to probe the candidate's strategic thinking, GTM alignment, and operational execution capabilities, aligning with the enhanced perspective of the role.

📌 Application Steps

To apply for this Lead Brand Designer position:

• Submit your application through the provided link on jobs.ashbyhq.com.

• Portfolio Customization: Ensure your portfolio prominently features case studies demonstrating expertise in brand identity, visual systems, and storytelling. Tailor your presentation to highlight how your work supports business objectives and GTM strategies, showcasing examples of cross-functional collaboration and brand consistency across various platforms.

• Resume Optimization: Update your resume to clearly articulate your 5-10 years of experience, emphasizing achievements related to brand strategy, visual system development, and successful campaign execution. Integrate keywords such as "Brand Identity," "Visual Systems," "Adobe Creative Suite," "Figma," "Motion Graphics," and "AI Design Tools."

• Interview Preparation: Practice articulating your design process, strategic rationale, and how your creative work drives business impact. Prepare to discuss your experience with collaboration, handling tight deadlines, and your interest in AI technologies. Be ready to present your portfolio with confidence, focusing on storytelling and measurable results.

• Company Research: Thoroughly research BJAK's mission, current brand presence, target markets, and recent developments (especially regarding AI integration). Understand their product offerings and competitive landscape to demonstrate genuine interest and strategic alignment during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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