LATAM Internship Program - Experience Design (UX/UI) – AI & Salesforce

📍 Job Overview

Job Title: LATAM Internship Program - Experience Design (UX/UI) – AI & Salesforce

Company: Salesforce

Location: Bogota, Colombia

Job Type: PART_TIME, INTERN, TEMPORARY

Category: Experience Design (UX/UI) Operations

Date Posted: April 14, 2026

Experience Level: 0-2 Years

🚀 Role Summary

• This internship focuses on the intersection of Experience Design (UX/UI), Artificial Intelligence (AI), and the Salesforce ecosystem, emphasizing the development of digital experiences within a leading CRM platform.

• The role involves hands-on application of design principles, including Design Thinking, user journey mapping, and persona development, to solve real-world business challenges.

• Collaboration is key, with significant interaction expected across Product, Tech, and Business teams within an Agile development framework.

• A crucial aspect of this role is contributing to AI-powered solutions, specifically leveraging Salesforce's Agentforce capabilities to enhance user experiences and drive business value.

📝 Enhancement Note: While the title specifies UX/UI, the integration of AI and Salesforce CRM platforms indicates a leaning towards "Product Operations" or "GTM Operations" from a design perspective, focusing on how users interact with and derive value from sophisticated enterprise software. The "Experience Design" aspect, when combined with AI and Salesforce, suggests a need for understanding how to operationalize innovative user experiences within a complex, data-driven environment.

📈 Primary Responsibilities

• Support the end-to-end design of digital experiences for Salesforce products and features.

• Actively participate in Agile ceremonies and collaborate effectively with cross-functional Product, Tech, and Business teams.

• Apply Design Thinking methodologies to identify user needs and solve complex business problems.

• Develop wireframes, prototypes, and user interface designs utilizing industry-standard tools such as Figma and Stitch.

• Create detailed user journey maps, user personas, and document business processes to inform design decisions.

• Contribute to the development and integration of AI-powered solutions, specifically within the Agentforce framework.

• Assist in crafting compelling narratives and presentations to effectively communicate design concepts and project progress to stakeholders.

📝 Enhancement Note: The responsibilities highlight a blend of traditional UX/UI tasks with a forward-looking focus on AI integration and stakeholder communication, crucial for operationalizing design solutions within a large enterprise like Salesforce.

🎓 Skills & Qualifications

Education: A Bachelor's or Master's degree in Design (e.g., Graphic Design, Interaction Design, Human-Computer Interaction), Computer Science, or a related field is preferred. Candidates currently pursuing relevant degrees are encouraged to apply.

Experience: 0-2 years of experience in design-related roles, internships, or significant academic projects focusing on UX/UI design, product design, or digital experience development.

Required Skills:

• Strong interest in UX/UI design principles, methodologies, and best practices.

• Familiarity with Artificial Intelligence (AI) concepts and their application in digital products.

• Proficiency in Design Thinking frameworks for problem-solving.

• Experience or demonstrated ability in creating wireframes and prototypes using design tools like Figma.

• Understanding of user journey mapping and persona development techniques.

• Excellent written and verbal communication skills for stakeholder engagement and storytelling.

• Strong collaboration and teamwork abilities within a cross-functional environment.

• Analytical and investigative mindset with a capacity for problem-solving.

Preferred Skills:

• Experience with specific tools like Stitch for prototyping or design collaboration.

• Familiarity with Agile development methodologies and working in an Agile environment.

• Exposure to CRM platforms, particularly Salesforce.

• Basic understanding of AI applications within enterprise software (e.g., Agentforce).

• Ability to contribute to presentations and effectively articulate design rationale.

• A proactive approach to continuous learning and professional development.

📝 Enhancement Note: The requirements emphasize foundational design skills coupled with a keen interest in emerging technologies like AI and a specific interest in Salesforce's ecosystem, indicating a role geared towards future talent development within the company's core product strategy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 significant design projects that demonstrate the application of UX/UI principles, Design Thinking, and problem-solving.

• Include examples of user journey maps, personas, wireframes, and interactive prototypes.

• Highlight projects where user feedback or data analysis informed design iterations.

• Demonstrate an understanding of how designs translate into functional digital experiences, with an emphasis on user adoption and efficiency.

Process Documentation:

• Projects should ideally include documentation of the design process, from initial research and ideation to final design and iteration.

• Showcase how design decisions were aligned with business objectives and user needs.

• Include examples of collaborative processes, demonstrating interaction with cross-functional teams.

• If applicable, detail how AI concepts were integrated into the design process or final solution.

📝 Enhancement Note: Given the role's focus on both design and AI within an enterprise context, the portfolio should emphasize not just aesthetic design but also the strategic thinking, process rigor, and potential impact of design solutions. Demonstrating an understanding of how to operationalize designs within a larger system (like Salesforce) and how AI can enhance these operations will be critical.

💵 Compensation & Benefits

Salary Range: As an internship program, compensation will be competitive and commensurate with local market standards for UX/UI internships in Bogota, Colombia, and the specific level of experience targeted. Expected range: COP 2,000,000 - COP 3,500,000 per month, depending on candidate qualifications and the program's specific duration and scope.

Benefits:

• Paid Internship: Competitive monthly stipend.

• Mentorship: Direct guidance from experienced UX/UI designers and AI specialists.

• Learning & Development: Access to Salesforce's extensive training resources, including talent development courses.

• Job Shadowing: Opportunities to observe and learn from professionals across various departments.

• Networking: Exposure to a global network of Salesforce employees and fellow interns.

• Project Experience: Opportunity to work on impactful, real-world projects within a leading technology company.

• Potential for Future Opportunities: Successful interns may be considered for full-time roles upon program completion.

Working Hours: This is a part-time role, with an expected commitment of approximately 20-30 hours per week. Specific daily schedules will be arranged to accommodate academic commitments and team needs, aligning with standard business hours in Bogota (e.g., 9 AM - 3 PM local time) with flexibility.

📝 Enhancement Note: Salary estimate is based on research for similar internship roles in Bogota, Colombia, considering the tech industry and the specialized nature of UX/UI and AI. The benefits are drawn directly from the provided "Futureforce University Recruiting" program description and tailored to an internship context.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software & Technology, specifically focused on AI-powered CRM solutions. Salesforce is a global leader in cloud-based enterprise software, driving digital transformation for businesses worldwide.

Company Size: Salesforce is a large enterprise, employing over 70,000 individuals globally. This scale offers interns exposure to robust processes, diverse teams, and significant market impact.

Founded: Salesforce was founded in 1999 by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez. Its history is marked by continuous innovation, customer-centricity, and a commitment to its core values.

Team Structure:

• The intern will likely be part of a broader Product Design or Experience Design team, potentially embedded within a specific product group or the "Agentforce" initiative.

• This team operates within an Agile framework, fostering close collaboration with Product Managers, Software Engineers, AI Specialists, and Business Analysts.

Methodology:

• Data-Driven Design: Emphasis on using user data, analytics, and feedback to inform design decisions and measure impact.

• Agile Development: Iterative design and development cycles, with frequent collaboration and adaptation.

• Design Thinking: A human-centered approach to problem-solving, focusing on empathy, ideation, prototyping, and testing.

• AI Integration: A strategic focus on leveraging AI (Agentforce) to enhance user productivity, automate tasks, and provide intelligent insights within the CRM experience.

Company Website: https://www.salesforce.com/

📝 Enhancement Note: The company context highlights Salesforce's position as an industry leader in AI CRM, emphasizing its scale, innovative culture, and commitment to customer success. This provides a strong backdrop for understanding the operational context of an Experience Design intern role.

📈 Career & Growth Analysis

Operations Career Level: This role is an entry-level internship position, specifically designed for individuals at the beginning of their careers (0-2 years of experience). It serves as a foundational experience, providing exposure to professional design practices within a large technology organization.

Reporting Structure: The intern will report to a Design Manager or Lead UX Designer, with potential for mentorship from senior designers or AI specialists. This structure ensures guidance and support for skill development.

Operations Impact: While an intern role, the work directly impacts the "operations" of product development and user experience. By contributing to design, AI integration, and process mapping, the intern helps to operationalize innovative solutions that enhance user engagement and drive business outcomes for Salesforce customers. The role bridges the gap between conceptual design and practical application within the Salesforce ecosystem.

Growth Opportunities:

• Skill Specialization: Deepen expertise in UX/UI design, AI-driven design, and specific design tools (Figma, Stitch).

• Industry Exposure: Gain practical experience in the enterprise software and AI sectors, understanding market trends and customer needs.

• Cross-Functional Understanding: Develop a comprehensive view of how design, product management, engineering, and business strategy interrelate within a large tech company.

• Professional Network: Build connections with industry professionals and peers through mentorship and team collaboration.

• Career Pathing: Potential to transition into full-time UX Designer, Product Designer, or related roles within Salesforce, focusing on areas like CRM design, AI product development, or GTM operations support.

📝 Enhancement Note: This analysis frames the internship as a critical stepping stone, emphasizing the operational aspect of design within Salesforce and outlining clear pathways for skill development and career progression within the company and the broader tech industry.

🌐 Work Environment

Office Type: This role is listed as "TELECOMMUTE" with a primary location in Bogota, Colombia. However, the derived "Work Arrangement" is "Hybrid," suggesting a blend of remote work and potential in-office collaboration days. Salesforce typically offers flexible hybrid models.

Office Location(s): The primary designated location is Bogota, Colombia. Salesforce has a significant presence in major cities, and while this internship is tied to Bogota, collaboration might extend across LATAM or global teams.

Workspace Context:

• Collaborative Environment: The hybrid nature encourages both focused individual work (remote) and team synergy (in-office), fostering strong communication and idea exchange.

• Tools & Technology: Interns will have access to industry-standard design software (Figma, Stitch), project management tools, and internal Salesforce platforms, facilitating seamless workflow and collaboration.

• Team Interaction: Opportunities for regular team meetings, design critiques, brainstorming sessions, and informal interactions, promoting a supportive and engaging work atmosphere.

Work Schedule: The role is part-time, with approximately 20-30 hours per week. This flexibility is designed to accommodate academic schedules while ensuring meaningful contribution to team projects. Core working hours will likely align with local business needs in Bogota, with potential for some flexibility.

📝 Enhancement Note: The hybrid work arrangement and part-time nature suggest a need for self-discipline and strong time management skills, while the collaborative culture and access to tools are designed to facilitate effective remote and in-office teamwork.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and application, with a focus on your interest in UX/UI, AI, and Salesforce, as well as any relevant academic or project experience.

• Skills Assessment/Portfolio Review: This stage will likely involve a deeper dive into your portfolio. You may be asked to present specific projects, discuss your design process, and explain your rationale. Expect questions about your experience with Figma, user journey mapping, and how you approach problem-solving.

• Behavioral/Situational Interviews: Questions will assess your communication, collaboration, analytical thinking, and adaptability. Be prepared to discuss your motivations for applying, your interest in AI and Salesforce, and how you handle challenges.

• Team/Hiring Manager Interview: A final discussion to assess cultural fit, align on expectations, and answer any remaining questions.

Portfolio Review Tips:

• Curate Selectively: Choose 3-4 strong projects that best showcase your skills relevant to UX/UI, AI interest, and problem-solving.

• Tell a Story: For each project, clearly articulate the problem, your role, your process (Design Thinking, user research, ideation, prototyping), the solutions you developed, and the outcome or impact.

• Highlight AI/Complex Systems: If you have projects that touch upon AI, complex data, or enterprise systems, emphasize your understanding of these areas.

• Showcase Tools: Clearly state the tools used (Figma, Stitch, etc.) and demonstrate your proficiency.

• Quantify Impact (if possible): Even for academic projects, try to articulate the potential or actual impact of your design solutions.

Challenge Preparation:

• Design Principles: Brush up on core UX/UI principles, Design Thinking stages, and user-centered design best practices.

• AI Concepts: Understand basic AI applications in user interfaces and productivity tools. How can AI enhance user experience?

• Salesforce Context: Research Salesforce's mission, values, products (especially its AI offerings like Agentforce), and recent innovations. Understand the "AI CRM" concept.

• Problem-Solving: Be ready to tackle a hypothetical design challenge, demonstrating your analytical approach and creative thinking.

📝 Enhancement Note: This section provides actionable advice for candidates applying to this specific role, focusing on how to best present their qualifications and prepare for the interview process, emphasizing the unique blend of UX/UI, AI, and Salesforce.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: A primary tool for UI design, prototyping, and collaboration. Proficiency is highly expected.

• Stitch: Mentioned specifically, likely a Salesforce internal tool or a specialized prototyping/collaboration platform used by the design team. Familiarity with similar collaborative design platforms is beneficial.

• Prototyping Tools: General experience with prototyping software beyond Figma is a plus.

Analytics & Reporting:

• User Analytics Platforms: While not explicitly stated, understanding how to interpret user data from platforms like Google Analytics, Amplitude, or Salesforce's own analytics tools would be valuable for informing design decisions.

• Data Visualization Tools: Familiarity with tools that can present design impact or user behavior data.

CRM & Automation:

• Salesforce CRM: A strong understanding or at least a curiosity about the Salesforce platform is essential, given the role's context.

• AI/Machine Learning Platforms: Exposure to or understanding of how AI models are integrated into user-facing applications.

📝 Enhancement Note: The explicit mention of Figma and Stitch highlights key technical requirements. Understanding the broader Salesforce ecosystem and the role of AI in enterprise software is crucial, suggesting that familiarity with CRM concepts and data analysis tools will be advantageous.

👥 Team Culture & Values

Operations Values:

• Customer Success: A core Salesforce value, emphasizing a user-centric approach to design, ensuring solutions meet customer needs and drive value.

• Innovation: A commitment to exploring new technologies, particularly AI, and applying them to create cutting-edge experiences.

• Inclusion & Equality: Salesforce champions diversity and inclusion, fostering a workplace where all voices are heard and valued.

• Growth Mindset: Encouraging continuous learning, embracing challenges, and seeking opportunities for personal and professional development.

• Trust: Maintaining integrity and transparency in all interactions and designs, especially with customer data and AI applications.

Collaboration Style:

• Cross-Functional Integration: Design teams work closely with Product Management, Engineering, and Business teams, requiring strong communication and a collaborative spirit.

• Agile & Iterative: A fast-paced environment where feedback is regularly exchanged, and designs are iterated upon based on input.

• Knowledge Sharing: Encouraging an environment where team members share learnings, best practices, and support each other's growth.

📝 Enhancement Note: The values are drawn from Salesforce's known corporate culture, emphasizing how these translate into the day-to-day operations of a design team and the expectations for interns.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Academic and Professional Commitments: Managing part-time work hours alongside academic study requires excellent time management and prioritization skills.

• Navigating a Large Corporate Environment: Adapting to the processes, tools, and culture of a global enterprise like Salesforce can be challenging for new interns.

• Integrating AI into Design: Understanding and effectively applying AI concepts within user experience design requires continuous learning and experimentation.

• Translating Design Concepts into Production: Bridging the gap between conceptual design and the technical realities of software development within an Agile framework.

Learning & Development Opportunities:

• Formal Training: Access to Salesforce's comprehensive internal learning platforms and curated talent development courses.

• Mentorship Programs: Dedicated guidance from experienced professionals in UX/UI and AI.

• Industry Exposure: Gaining hands-on experience with cutting-edge technologies like AI and CRM platforms.

• Networking Events: Opportunities to connect with peers, mentors, and leaders across the organization.

• Project-Based Learning: Developing practical skills by contributing to real-world projects with tangible business impact.

📝 Enhancement Note: This section identifies potential hurdles for interns and frames them as opportunities for growth, directly linking them to the supportive learning environment Salesforce provides.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex problem you solved using design thinking. What was your process, and what was the outcome?" (Focus on process, problem-solving, and impact).

• "How do you approach user research and incorporate feedback into your designs?" (Demonstrate user-centricity and iterative design).

• "What are your thoughts on the role of AI in enhancing user experiences within enterprise software like CRM?" (Showcase interest in AI and ability to think critically about its application).

Company & Culture Questions:

• "Why are you interested in Salesforce and this specific internship program?" (Align your passion with Salesforce's mission and your career goals).

• "How do you handle collaboration with diverse teams (e.g., engineers, product managers)?" (Highlight your teamwork and communication skills).

Portfolio Presentation Strategy:

• Concise Storytelling: For each project, focus on the "why," "what," and "how." Clearly articulate the problem, your solution, and its impact.

• Visual Clarity: Ensure your prototypes and mockups are clean, well-organized, and easy to understand.

• Process Emphasis: Walk through your design process, highlighting your use of Design Thinking, user research, and iteration.

• AI Integration Discussion: If applicable, clearly explain how AI was considered or integrated into your design, even if it was a conceptual exploration.

• Enthusiasm & Curiosity: Convey your passion for design, AI, and your eagerness to learn and contribute.

📝 Enhancement Note: These questions and strategies are tailored to assess a candidate's suitability for a UX/UI internship at Salesforce, with a specific emphasis on AI and the company's core values and operational context.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Salesforce Careers portal link.

• Portfolio Customization: Tailor your resume and portfolio to highlight your experience with UX/UI design, Design Thinking, prototyping tools (especially Figma), and any projects demonstrating interest or application of AI concepts.

• Resume Optimization: Ensure your resume clearly articulates your academic background, relevant projects, and soft skills like communication, collaboration, and analytical thinking, using keywords from the job description.

• Interview Practice: Prepare to discuss your portfolio projects in detail, practice answering behavioral questions, and research Salesforce's AI initiatives and core values.

• Company Research: Familiarize yourself with Salesforce's "AI CRM" vision, Agentforce, and its commitment to customer success and innovation. Understand the company's culture and recent developments in AI.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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