LATAM Internship Program - Experience Design (UX/UI) – AI & Salesforce

📍 Job Overview

Job Title: LATAM Internship Program - Experience Design (UX/UI) – AI & Salesforce

Company: Salesforce

Location: Bogota, Colombia

Job Type: Intern, Temporary, Part-Time

Category: Experience Design (UX/UI), Product Design, Operations Technology

Date Posted: April 14, 2026

Experience Level: Entry Level (0-2 years)

Remote Status: Hybrid (Specific on-site days may vary, likely requiring some presence in the Bogota office)

🚀 Role Summary

• Support the end-to-end design of digital experiences within the Salesforce ecosystem, focusing on user-centric design principles.

• Collaborate with cross-functional teams (Product, Tech, Business) in an Agile development environment to deliver innovative solutions.

• Apply Design Thinking methodologies to solve complex, real-world business problems, translating user needs into intuitive interfaces.

• Develop prototypes and wireframes using industry-standard tools such as Figma and Stitch, visualizing user flows and interface concepts.

• Contribute to the creation of AI-powered solutions, leveraging Salesforce's Agentforce technology to enhance user experiences and business outcomes.

📝 Enhancement Note: While the core focus is UX/UI design, the integration of AI (Agentforce) and Salesforce platform knowledge indicates a strong need for an operations-minded individual who can understand how design impacts business processes and customer engagement within a large enterprise CRM context. This role bridges design with operational efficiency and technological innovation.

📈 Primary Responsibilities

• Support the design and development of user interfaces (UI) and user experiences (UX) for digital products and platforms.

• Collaborate within an Agile framework, participating in sprint planning, daily stand-ups, and retrospectives to ensure timely delivery of design assets.

• Conduct user research, map user journeys, and create user personas to deeply understand user needs and pain points.

• Translate design concepts into functional wireframes, mockups, and interactive prototypes using tools like Figma and Stitch.

• Assist in the integration of Artificial Intelligence (Agentforce) features into user experiences, ensuring seamless and valuable interactions.

• Prepare and deliver compelling presentations and storytelling to articulate design decisions and project outcomes to stakeholders.

• Contribute to the documentation of design processes, user flows, and system requirements for clarity and future reference.

• Analyze business processes and identify opportunities for design improvements that enhance operational efficiency and user satisfaction.

📝 Enhancement Note: The responsibilities emphasize a practical, hands-on approach to design within a structured business and technology environment. The inclusion of "business processes" and "operational efficiency" highlights the need for an intern who can connect design choices to tangible business impacts, a key trait for operations professionals.

🎓 Skills & Qualifications

Education: Pursuing a Bachelor's or Master's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field.

Experience: 0-2 years of experience in design, technology, or a related field, with prior internship experience being highly beneficial.

Required Skills:

• Strong interest and foundational knowledge in User Experience (UX) and User Interface (UI) design principles.

• Familiarity with Design Thinking methodologies and their application in problem-solving.

• Basic proficiency in design and prototyping tools such as Figma, Sketch, Adobe XD, or similar.

• Excellent communication and interpersonal skills, with the ability to articulate design ideas clearly.

• Demonstrated collaboration skills, with experience working effectively in team environments.

• An analytical and investigative mindset, capable of dissecting problems and seeking data-driven solutions.

• Eagerness to learn about Artificial Intelligence (AI) and its applications in technology.

Preferred Skills:

• Experience with user journey mapping, persona development, and wireframing.

• Familiarity with Agile development methodologies.

• Basic understanding of CRMs or enterprise software platforms like Salesforce.

• Exposure to AI concepts or tools, particularly in relation to user interfaces or business processes.

• Ability to contribute to storytelling and presentation development.

• Basic understanding of business processes and how technology can optimize them.

📝 Enhancement Note: The qualifications lean heavily on design fundamentals but also emphasize a forward-thinking interest in AI and digital transformation. For an operations-focused candidate, this translates to an ability to understand how design impacts workflow, efficiency, and the adoption of new technologies like AI within a business context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase of at least 1-2 UX/UI design projects that demonstrate problem-solving abilities.

• Examples of wireframes, user flows, and interactive prototypes created using design tools (e.g., Figma, Stitch).

• Documentation of the design process, including research, ideation, and iteration phases.

• Visualizations of user journeys or personas developed to understand target audiences.

Process Documentation:

• Evidence of understanding or applying Design Thinking principles in a project.

• Examples of how user feedback was incorporated into design iterations.

• Documentation of how design decisions were aligned with project goals or business requirements.

• Any case studies that illustrate the impact of design on user engagement or task completion.

📝 Enhancement Note: For an operations-focused candidate, framing portfolio projects to highlight process efficiency, user adoption, and how design contributes to smoother workflows will be crucial. Emphasize any instances where design choices led to measurable improvements in task completion or user satisfaction, aligning with operational metrics.

💵 Compensation & Benefits

Salary Range: As this is an internship position, compensation will be competitive and structured as a stipend or hourly wage. Based on industry standards for internships in Bogota, Colombia, and considering Salesforce's global compensation practices for interns, a typical range might be between COP 1,500,000 to COP 3,000,000 per month, depending on the exact duration, hours, and specific responsibilities.

Benefits:

• Mentorship Programs: Direct guidance from experienced professionals in UX/UI design and AI.

• Job Shadowing Opportunities: Gain insights into various roles and departments within Salesforce.

• Talent Development Courses: Access to learning resources to enhance technical and soft skills.

• Networking Events: Opportunities to connect with peers, leaders, and potential future employers.

• Hands-on Project Experience: Work on impactful projects within a leading technology company.

• Exposure to AI and Salesforce Platform: Gain practical knowledge of cutting-edge technologies.

Working Hours: This is a part-time, temporary position. The exact weekly hours will be specified, but typically for internships, this could range from 20-30 hours per week. The schedule will likely be flexible to accommodate academic commitments where possible, but may require consistent availability during core business hours for team collaboration.

📝 Enhancement Note: The salary estimate is based on general internship compensation benchmarks in Colombia and the general reputation of Salesforce for competitive intern packages. Actual compensation will be finalized by the hiring team. The benefits listed are directly from the provided text and are highly relevant for early-career professionals seeking structured development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software & Technology, CRM, Artificial Intelligence, Cloud Computing. Salesforce is a leader in AI-powered CRM, driving digital transformation for businesses globally.

Company Size: Salesforce is a large enterprise, with over 70,000 employees worldwide. This means interns will be part of a vast, global organization with structured processes and diverse teams.

Founded: Salesforce was founded in 1999. Its history is marked by innovation, customer-centricity, and a commitment to its core values, which foster a culture of growth and impact.

Team Structure:

• The intern will likely be part of the Futureforce University Recruiting program, specifically within a UX/UI design team that supports Product and Technology departments.

• They will report to a Design Manager or Senior Designer, with close collaboration with Product Managers, Engineers, and potentially Business Analysts.

Methodology:

• Agile Development: The team operates within an Agile framework, emphasizing iterative development, continuous feedback, and rapid adaptation to changing requirements.

• Design Thinking: A primary operational methodology for problem-solving, focusing on empathy, ideation, prototyping, and testing to ensure user-centered solutions.

• Data-Driven Insights: While the role is design-focused, there's an expectation to leverage data (user feedback, analytics) to inform design decisions and measure impact, aligning with operational efficiency goals.

Company Website: https://www.salesforce.com/

📝 Enhancement Note: Salesforce's culture is known for its "Trailblazer" mentality, encouraging innovation, collaboration, and a commitment to customer success and equality. For an intern, this means an environment that values proactive learning, teamwork, and contributing to meaningful projects, especially those that drive digital transformation and leverage AI.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-level internship role, specifically focused on Experience Design (UX/UI). It's designed for individuals early in their careers, providing foundational experience in a corporate technology environment. The role bridges design with the operational aspects of product development and AI integration.

Reporting Structure: The intern will report to a designated mentor or manager within the UX/UI design team. This structure provides direct guidance and oversight, ensuring learning objectives and project goals are met. Collaboration will extend to various product and technology teams, offering exposure to different operational functions.

Operations Impact: While direct operational responsibilities are limited due to the internship nature, the role contributes to operational impact by:

• Enhancing user experience, which can lead to increased user adoption and efficiency for Salesforce customers.

• Supporting the development of AI-powered features that aim to streamline business processes and improve decision-making.

Growth Opportunities:

• Skill Specialization: Deepen expertise in UX/UI design, AI-driven design, and specific design tools (Figma, Stitch).

• Platform Knowledge: Gain comprehensive understanding of the Salesforce platform and its ecosystem, a highly valuable skill in the CRM and business operations space.

• Cross-Functional Exposure: Learn about product management, software development, and business strategy through collaboration.

• Career Pathways: Potential for future full-time opportunities within Salesforce's Futureforce program or other design/operations roles upon successful completion of the internship.

• Industry Insights: Understand the intersection of AI, CRM, and digital transformation from a leading industry player.

📝 Enhancement Note: The growth opportunities highlight a clear path for interns to develop critical skills relevant to both design and operations technology roles. The emphasis on the Salesforce platform and AI integration positions this internship as a strong stepping stone for careers in operational technology, product management, or specialized design roles within enterprise software.

🌐 Work Environment

Office Type: This is a hybrid role. While specific days in the office may vary, interns are expected to be present in the Bogota office for collaboration, team meetings, and access to company resources. The environment is designed to foster collaboration and innovation.

Office Location(s): Bogota, Colombia. The specific office location will be provided upon confirmation, but it will be within the primary Salesforce operational hub in the city.

Workspace Context:

• Collaborative Spaces: Access to modern office spaces designed for teamwork, brainstorming, and project work.

• Technology Infrastructure: Equipped with the necessary hardware and software (including design tools) to perform job duties effectively.

• Team Interaction: Regular opportunities to interact with design teams, product managers, engineers, and other interns, fostering a strong sense of community and shared learning.

• Professional Setting: An environment that mirrors a professional corporate setting, encouraging punctuality, accountability, and professional conduct.

Work Schedule: The work schedule will be part-time (e.g., 20-30 hours per week) and temporary, aligning with the internship program duration. While flexibility may be offered to accommodate academic schedules, consistent availability during core business hours will be essential for effective collaboration with global teams and participation in Agile ceremonies.

📝 Enhancement Note: The hybrid nature of the role in Bogota implies a need for the intern to be comfortable with both remote work and in-office collaboration. For an operations-minded intern, understanding how the physical workspace and team interaction patterns influence productivity and project timelines is valuable.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and application, potentially including an AI-driven assessment of qualifications.

• Skills-Based Assessment/Case Study: You may be asked to complete a design challenge or present a portfolio piece that demonstrates your UX/UI skills, problem-solving approach, and understanding of Design Thinking. This is where your ability to articulate process and impact will be key.

• Behavioral Interviews: Interviews with hiring managers and team members to assess your cultural fit, communication skills, collaboration style, and interest in AI and the Salesforce platform. Expect questions about teamwork, problem-solving, and learning agility.

• Final Round: Potentially a discussion with a senior leader or a panel to finalize selection.

Portfolio Review Tips:

• Highlight Process, Not Just Output: Clearly explain your design thinking process, research methodologies, and iterative steps. For operations, this demonstrates your structured approach to problem-solving.

• Quantify Impact: If possible, include metrics or describe how your design contributed to user satisfaction, efficiency, or task completion. Even for internship projects, illustrating potential impact is valuable.

• Showcase Collaboration: Include examples of how you worked with others, received feedback, and integrated it into your designs.

• Tailor to the Role: Emphasize projects that involved digital experiences, problem-solving, and ideally, any exposure to AI or complex systems if applicable.

• Storytelling: Frame your projects as narratives: the problem, your approach, the solution, and the outcome.

Challenge Preparation:

• Understand Design Thinking: Be prepared to discuss how you apply its principles.

• Practice Tool Proficiency: Ensure you are comfortable with Figma or similar tools for any practical design tasks.

• Research Salesforce: Understand their mission, values, products, and recent AI initiatives (Agentforce).

• Prepare for AI Questions: Think about how AI can enhance user experiences and business operations.

• Articulate "Why": Be ready to explain your design choices and how they align with user needs and business objectives.

📝 Enhancement Note: The emphasis on portfolio review and design challenges underscores the practical nature of this role. For an operations candidate, framing design work through the lens of process improvement, efficiency, and user adoption will make their application stand out. Understanding how design impacts the operational flow of a business is a key differentiator.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: A widely used collaborative interface design tool for wireframing, prototyping, and UI design.

• Stitch: Likely an internal Salesforce tool or a specific platform component used for design or prototyping.

• Other Design Software: Adobe Creative Suite (Photoshop, Illustrator) may also be relevant.

Analytics & Reporting:

• User Feedback Tools: Platforms for collecting and analyzing user feedback (e.g., surveys, user testing results).

• Analytics Platforms: Internal tools for understanding user behavior on digital products, though direct access may be limited for interns.

CRM & Automation:

• Salesforce Platform: The core CRM system. Understanding its interface and basic functionalities will be beneficial.

• Agile Project Management Tools: Such as Jira or Asana, for managing tasks and workflows within the development lifecycle.

• Collaboration Tools: Slack, Microsoft Teams, or similar for internal communication.

📝 Enhancement Note: Proficiency in Figma is explicitly mentioned, making it a critical skill. Familiarity with CRM systems like Salesforce and an understanding of Agile project management tools indicate a need for an intern who can integrate design work into a broader operational and development context.

👥 Team Culture & Values

Operations Values:

• Customer Success: A core Salesforce value, meaning designs should ultimately contribute to positive customer outcomes and satisfaction.

• Innovation: Encouraging new ideas and approaches, particularly in the integration of AI and new technologies.

• Equality & Inclusion: A commitment to creating fair and accessible experiences for all users.

• Integrity: Maintaining trust through reliable products and ethical practices.

• Efficiency: A drive to streamline processes and deliver value effectively, which design plays a role in.

Collaboration Style:

• Cross-Functional Partnership: Designers work closely with Product Managers, Engineers, and Business teams, requiring strong communication and the ability to translate between different disciplines.

• Open Feedback Culture: Teams are encouraged to provide and receive constructive feedback to improve designs and processes.

• Agile Teamwork: Emphasis on shared responsibility and collective problem-solving within sprint cycles.

• Knowledge Sharing: Opportunities to learn from and contribute to a broader design community within Salesforce.

📝 Enhancement Note: The emphasis on customer success, innovation, and efficiency aligns strongly with the goals of any operations team. An intern who can demonstrate how their design work contributes to these values will be highly regarded.

⚡ Challenges & Growth Opportunities

Challenges:

• Integrating AI: Understanding and effectively designing for AI-powered features (Agentforce) can be complex, requiring learning new interaction paradigms.

• Balancing Design & Business Needs: Navigating the requirements of diverse stakeholders and aligning user needs with business objectives and technical constraints.

• Fast-Paced Agile Environment: Adapting quickly to changing priorities and iterative development cycles.

• Learning a Large Ecosystem: Familiarizing oneself with the vast Salesforce platform and its various components.

Learning & Development Opportunities:

• Foundational UX/UI Skills: Intensive practical experience in a professional design setting.

• AI in Design: Direct exposure to how AI is being integrated into enterprise software and design processes.

• Salesforce Ecosystem Mastery: Deep dive into the functionalities and architecture of the #1 AI CRM.

• Agile Methodologies: Hands-on experience with Agile project management and development workflows.

• Professional Networking: Building connections within Salesforce and the broader tech industry.

📝 Enhancement Note: The challenges and growth opportunities highlight the dynamic nature of working with advanced technologies like AI and large enterprise platforms. For an operations-minded individual, these challenges represent opportunities to develop skills in process optimization, technology adoption, and stakeholder management.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used Design Thinking to solve a problem. What was your process?" (Focus on empathy, ideation, prototyping, testing).

• "How would you approach designing a feature that uses AI to automate a common user task?" (Think about user trust, transparency, and value).

• "Walk me through a UX/UI project in your portfolio. What was the problem, your role, your process, and the outcome?" (Be ready to discuss your specific contributions and design rationale).

Company & Culture Questions:

• "Why are you interested in Salesforce and the Futureforce program?" (Connect your interests to Salesforce's mission, values, and technology).

• "What do you know about our AI initiatives, like Agentforce?" (Show you've done your research).

• "How do you stay updated on the latest UX/UI trends and AI advancements?" (Demonstrate continuous learning).

Portfolio Presentation Strategy:

• Concise Storytelling: For each project, clearly articulate the problem statement, your role, the design process, key decisions, and the final outcome or learnings.

• Visual Clarity: Ensure your visuals (wireframes, mockups, prototypes) are clean, easy to understand, and effectively communicate your design intent.

• Highlight Collaboration: If possible, show how you incorporated feedback from others or worked as part of a team.

• Focus on Impact: Even for academic or personal projects, explain the intended or actual impact on the user or business.

• Be Prepared for Questions: Anticipate questions about your design choices, challenges faced, and alternative solutions you considered.

📝 Enhancement Note: For an operations-focused candidate, framing portfolio projects and responses to strategy questions through the lens of efficiency, process improvement, and user adoption will be highly effective. Emphasize how design can simplify workflows and drive business value.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the Salesforce Futureforce Internship portal.

• Portfolio Customization: Curate your portfolio to highlight projects demonstrating problem-solving, user-centric design, and ideally, any exposure to technology, AI, or process optimization. Ensure clear documentation of your design process.

• Resume Optimization: Tailor your resume to emphasize relevant skills such as UX/UI design, Design Thinking, collaboration, communication, AI interest, and any experience with technology platforms or agile methodologies. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, explaining portfolio projects, and answering behavioral questions. Research Salesforce's AI strategy and its impact on customer success and business operations.

• Company Research: Deeply understand Salesforce's mission, values, and their commitment to AI and digital transformation. Be prepared to discuss how your design perspective can contribute to their operational goals and customer experience initiatives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.