L4 Product (Strategy Specialist)

📍 Job Overview

Job Title: L4 Product (Strategy Specialist)

Company: TELUS

Location: Victoria, British Columbia, Canada

Job Type: Full-Time

Category: Product Management / Program Management (GTM Operations focus)

Date Posted: April 13, 2026

Experience Level: Mid-Level (3-5+ years)

Remote Status: On-site

🚀 Role Summary

• Drive the strategic execution of a major TV platform migration, ensuring seamless transition for millions of Canadian customers.

• Lead end-to-end product lifecycle management for system changes related to platform migration and data integrity initiatives within the Video Services division.

• Orchestrate complex, cross-functional workstreams, consolidating action plans and ensuring alignment across product, engineering, operations, and frontline teams.

• Champion data accuracy and system readiness through meticulous oversight of records cleanup initiatives, directly impacting migration success.

• Develop and deliver critical enablement programs to prepare product, engineering, and operations teams for migration readiness and new platform capabilities.

📝 Enhancement Note: While the title is "Product (Strategy Specialist)," the core responsibilities and required skills strongly indicate a blend of Product Management and Program Management, with a significant focus on operational execution and GTM (Go-To-Market) readiness for a large-scale system migration. This role requires deep collaboration with operations teams to ensure successful customer transitions.

📈 Primary Responsibilities

• Migration Leadership: Spearhead end-to-end system changes supporting the migration of existing TV customers to TELUS's newest TV platform, encompassing scoping, design, delivery, and post-launch stabilization.

• Business Requirements Definition: Translate high-level migration objectives and intricate operational needs into clear, actionable business and system requirements for engineering and delivery teams, ensuring alignment with GTM strategy.

• Records Cleanup Oversight: Proactively identify data integrity issues, define comprehensive cleanup strategies, and coordinate execution across various systems to guarantee migration readiness and data accuracy.

• Cross-Functional Program Management: Consolidate and meticulously manage cross-functional action plans, ensuring seamless alignment and coordinated efforts across product, engineering, operations, and frontline customer-facing teams.

• Workstream Governance: Govern multiple concurrent migration workstreams, diligently tracking milestones, identifying and mitigating risks, and managing dependencies with rigorous program management discipline.

• Enablement & Change Management: Design and deliver essential enablement materials, training sessions, and communication plans to facilitate smooth adoption of new platform capabilities and operational processes.

• Performance & Analytics: Define, track, and report on key migration KPIs, develop insightful dashboards, and provide regular executive-level reporting on progress, risks, and overall migration performance.

• Root Cause Analysis: Lead data-driven investigations into migration blockers and system issues, driving proactive resolution and fostering a culture of continuous improvement within the operations and product teams.

📝 Enhancement Note: The responsibilities highlight a deep involvement in operational readiness and execution for a GTM initiative. The role requires strong project/program management skills to coordinate diverse teams and ensure the operational success of the platform migration.

🎓 Skills & Qualifications

Education:

• Post-secondary degree in Engineering, Computer Science, Business Administration, Information Technology, or a related field.

Experience:

• 3-5+ years of experience in product management, program management, or a closely related strategic execution role within a telecommunications or technology environment.

• Demonstrated experience with TELUS Video products (Optik TV) or equivalent TV/video platform ecosystems is highly desirable.

• Proven ability to define and document complex business requirements for significant system changes, with a focus on operational impact.

• Strong program management skills, including extensive experience managing multiple concurrent workstreams and complex dependencies.

Required Skills:

• Product Management: Ability to define product strategy, roadmap, and requirements for system enhancements.

• Program Management: Expertise in planning, executing, and closing complex projects, managing scope, schedule, and resources.

• System Migration: Proven track record in managing the technical and operational aspects of platform migrations.

• Business Requirements Definition: Skill in translating business needs into detailed, actionable system and functional requirements.

• Data Integrity & Cleanup: Experience in identifying, assessing, and remediating data quality issues critical for system readiness.

• Cross-Functional Leadership: Ability to lead and influence diverse teams (product, engineering, operations, marketing, sales) without direct authority.

• Stakeholder Management: Excellent ability to manage relationships and communicate effectively with stakeholders at all levels, including senior leadership.

• Executive Presentation: Strong skills in preparing and delivering compelling presentations to executive audiences, conveying complex information clearly and concisely.

• Data-Driven Decision Making: Proficiency in leveraging data and analytics to inform decisions, track performance, and identify areas for improvement.

• Telecommunications Industry Knowledge: Familiarity with the operational landscape of a telecommunications provider.

Preferred Skills:

• PMP Certification: Demonstrates a strong foundation in program management methodologies and rigor.

• SAFe / Agile / Scrum Certifications: Experience in scaled agile frameworks and agile delivery practices is highly valued for efficient execution.

• CRM / BSS Systems: Understanding of customer-facing billing and service systems (e.g., Salesforce, Amdocs) is beneficial for data integrity and operational impact.

• Change Management: Proven ability to drive organizational adoption and manage the human element of technological change.

• Executive Storytelling: Exceptional ability to articulate complex initiatives, their impact, and strategic rationale to senior leadership.

• Risk Management: Proactive identification, assessment, and mitigation of program risks to ensure project success.

• Lean / Six Sigma: Familiarity with process improvement methodologies for optimizing operational workflows.

• TELUS Optik TV Knowledge: Deep, practical understanding of TELUS video products and its customer base provides a significant advantage.

• Data Migration Experience: Previous hands-on experience with large-scale data or platform migrations.

📝 Enhancement Note: The qualifications emphasize a strong blend of strategic product thinking and robust program/project management execution, with a clear requirement for understanding and managing operational aspects of a large-scale technical initiative impacting customers.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Migration Case Studies: Showcase examples of leading or significantly contributing to complex system migrations, detailing the scope, challenges, your role, and the measurable outcomes.

• Requirements Documentation: Provide samples of well-defined business and system requirements documents, demonstrating clarity, completeness, and alignment with strategic objectives.

• Program Management Artifacts: Include examples of project plans, risk registers, dependency maps, or cross-functional alignment documents that illustrate your program governance capabilities.

• Data Integrity Initiatives: Present instances where you identified and addressed data quality issues, outlining the strategy, execution, and impact on system performance or migration readiness.

• Performance Dashboards & Reporting: Demonstrate your ability to define KPIs, build insightful dashboards, and present performance reports, especially for complex projects or operational metrics.

Process Documentation:

• Workflow Design & Optimization: Highlight your experience in mapping current-state processes, identifying bottlenecks, and designing optimized future-state workflows for system migrations or operational improvements.

• Implementation & Automation Methods: Detail your approach to implementing new system capabilities or automating manual processes, focusing on efficiency gains and risk mitigation.

• Measurement & Performance Analysis: Showcase how you establish metrics, track performance against objectives, and conduct in-depth analysis to drive continuous improvement in operational processes.

📝 Enhancement Note: For a role focused on system migration and operational readiness, a portfolio demonstrating tangible project execution, problem-solving, and cross-functional coordination is crucial. Emphasis should be placed on process documentation that details how operational efficiency and data integrity were achieved.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Health & Wellness: Includes extended health benefits, dental, vision care, and potentially wellness programs.

• Retirement Savings: Access to a defined contribution pension plan or group RRSP with company matching.

• Employee Share Purchase Plan (ESPP): Opportunity to purchase TELUS shares at a discounted rate.

• Paid Time Off: Generous vacation days, personal days, and statutory holidays.

• Employee Discounts: Discounts on TELUS services (mobility, internet, TV).

• Professional Development: Support for ongoing learning, certifications (PMP, Agile), and career growth opportunities within TELUS.

• Life and Disability Insurance: Coverage for life insurance, short-term, and long-term disability.

Working Hours:

• Standard full-time hours are typically 40 hours per week. While the role is on-site, there may be flexibility in start and end times, subject to team and operational needs. Occasional evening or weekend work may be required during critical migration phases or for executive reporting deadlines.

📝 Enhancement Note: Salary estimate is based on general market data for Product/Program Managers in the Canadian telecommunications sector with 3-5 years of experience in British Columbia. Benefits are typical for a large Canadian corporation like TELUS.

🎯 Team & Company Context

🏢 Company Culture

Industry: Telecommunications, Technology, Media & Entertainment. TELUS is a leading Canadian telecommunications company providing a wide range of services including wireless, wireline, internet, TV, and security solutions.

Company Size: TELUS is a large enterprise, employing over 100,000 individuals globally. This size implies structured processes, significant resources, and opportunities for cross-functional collaboration across various departments.

Founded: TELUS was founded in 1990, with a long history of serving Canadians and evolving with technological advancements.

Team Structure:

• The role is within the Video Services team, specifically focused on Optik TV and next-generation TV platforms.

• This team operates within a product management ecosystem, collaborating closely with engineering, operations, marketing, and sales teams.

• The product manager will likely report into a Senior Product Manager, Director of Product, or a VP of Product within the Video Services or broader Consumer division.

Methodology:

• Data Analysis & Insights: The team emphasizes a data-driven approach, utilizing complex migration data to derive actionable insights for product and delivery decisions.

• Workflow Planning & Optimization: Focus on identifying system gaps, defining requirements, and designing scalable solutions to optimize the customer experience and operational efficiency.

• Automation & Efficiency Practices: Embraces technological solutions and process improvements to enhance service delivery and operational effectiveness, particularly crucial for large-scale migrations.

Company Website: https://www.telus.com/

📝 Enhancement Note: TELUS is known for its strong commitment to customer experience and community involvement ("TELUSadians"). The company culture often emphasizes innovation, collaboration, and a people-first approach, which will be relevant for understanding team dynamics and operational values.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level to senior Product Manager with a strong strategic and execution focus. It's a key contributor role within the product management lifecycle, specifically driving a critical GTM and system transformation initiative that has significant operational implications.

Reporting Structure: The role reports into a senior product leader within the Video Services division. The individual will be responsible for leading workstreams and influencing cross-functional teams, including those in operations, engineering, and frontline support.

Operations Impact: The success of this role directly impacts the operational efficiency of the TV platform migration, customer satisfaction during the transition, and the long-term scalability and reliability of TELUS's video services. It sits at the nexus of product strategy and operational execution.

Growth Opportunities:

• Specialization: Deepen expertise in product management for large-scale system migrations, GTM strategy, and telecommunications platforms.

• Leadership Advancement: Potential to move into Senior Product Manager roles, Product Director positions, or leadership roles within Program Management or Operations.

• Skill Development: Opportunities to hone skills in change management, executive communication, complex program governance, and data-driven decision-making.

• Cross-Functional Exposure: Gain broad exposure to various departments within TELUS, fostering a holistic understanding of the business.

• Industry Recognition: Contribute to a high-profile, industry-leading transformation that can enhance professional reputation.

📝 Enhancement Note: This role offers a significant opportunity for growth, particularly for individuals looking to specialize in GTM execution and operational transformation within the telecommunications sector. The experience gained from leading a major platform migration is highly valuable for career progression.

🌐 Work Environment

Office Type: The role is designated as On-site, indicating a preference for in-person collaboration, team engagement, and access to on-site resources.

Office Location(s): Victoria, British Columbia, Canada (specific office address V8X 1J9). This location suggests a dedicated TELUS office space equipped for collaborative work.

Workspace Context:

• Collaborative Environment: Expect a dynamic office setting designed to foster teamwork, brainstorming, and face-to-face interactions with colleagues from product, engineering, and operations.

• Operations Tools & Technology: Access to standard office technology, high-speed internet, and potentially specialized tools for project management, data analysis, and communication relevant to TELUS's infrastructure.

• Team Interaction: Frequent opportunities to engage with immediate team members, project stakeholders, and potentially participate in cross-functional meetings and workshops held within the office.

Work Schedule:

• A standard 40-hour work week is expected, with the possibility of flexible start/end times. However, the demanding nature of a platform migration may require extended hours or weekend work during critical phases. The on-site requirement ensures immediate availability for critical operational and team needs.

📝 Enhancement Note: The on-site requirement suggests a company culture that values in-person collaboration and team cohesion, which can be particularly beneficial for complex projects requiring constant communication and problem-solving among diverse teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Talent Acquisition will review applications for basic qualifications and experience.

• Hiring Manager Interview: A discussion focused on your background, experience with product/program management, system migrations, and understanding of the role's core responsibilities.

• Skills-Based Assessment/Case Study: You may be asked to complete a take-home assignment or participate in a live case study focusing on problem-solving, strategic thinking, defining requirements, or outlining a migration approach.

• Panel Interview: Meeting with key stakeholders from product management, engineering, and potentially operations teams to assess technical and functional fit, collaboration style, and strategic alignment.

• Executive Presentation: Potentially a final interview involving senior leadership where you might present a case study or discuss your strategic approach to a given challenge.

Portfolio Review Tips:

• Quantify Impact: For each project in your portfolio, clearly articulate the measurable outcomes (e.g., % reduction in migration errors, customer satisfaction scores, efficiency gains, timeline adherence).

• Showcase Process: Detail your role in defining requirements, managing workstreams, coordinating cross-functional teams, and ensuring data integrity. Use diagrams or flowcharts if helpful.

• Highlight Collaboration: Provide examples of how you effectively partnered with engineering, operations, and other stakeholders to achieve migration goals.

• Address Challenges: Be prepared to discuss the most significant challenges you faced in past migration projects and how you overcame them.

• Tailor to TELUS: Research TELUS's current initiatives and values, and frame your portfolio examples to demonstrate alignment with their strategic objectives and operational excellence.

Challenge Preparation:

• Migration Scenario: Be ready to outline a high-level plan for migrating a large customer base to a new platform, including key considerations for operations, data, and customer communication.

• Requirements Gathering: Practice translating vague business objectives into specific, actionable system requirements.

• Risk Assessment: Identify potential risks in a platform migration and propose mitigation strategies, focusing on operational impacts.

• Cross-Functional Alignment: Prepare to discuss scenarios where you had to align diverse teams with competing priorities for a common project goal.

📝 Enhancement Note: Given the role's focus on execution and operations, interviewers will likely probe deeply into your practical experience managing complex projects, your ability to define clear requirements, and your skill in coordinating diverse teams to achieve operational success.

🛠 Tools & Technology Stack

Primary Tools:

• Project Management Software: Proficiency with tools like Jira, Confluence, Asana, Microsoft Project, or similar for tracking tasks, managing backlogs, and documenting project progress.

• Collaboration Platforms: Expertise in using Microsoft Teams, Slack, or similar for real-time communication and team coordination.

• Documentation Tools: Experience with tools for creating and managing business requirements documents, process flows, and technical specifications (e.g., Confluence, Visio, Lucidchart).

Analytics & Reporting:

• Data Visualization Tools: Experience with Tableau, Power BI, or similar for building executive dashboards and performance reports.

• Spreadsheet Software: Advanced proficiency in Microsoft Excel or Google Sheets for data analysis, manipulation, and reporting.

CRM & Automation:

• CRM Systems: Familiarity with CRM platforms like Salesforce can be beneficial for understanding customer data and its impact on operations.

• BSS/OSS Systems: Knowledge of Business Support Systems (BSS) and Operations Support Systems (OSS) common in telecommunications for billing, provisioning, and service management is a strong asset.

📝 Enhancement Note: While specific TELUS internal tools are not listed, demonstrating proficiency with industry-standard project management, collaboration, and data analysis tools is crucial. Experience with telecommunications-specific BSS/OSS systems is a significant plus.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A strong commitment to delivering a seamless and positive customer experience, even during complex technical transitions.

• Data-Driven Excellence: Valuing data accuracy, robust analysis, and insights to guide decisions and measure success.

• Collaboration & Teamwork: Emphasizing the importance of working together across departments to achieve common goals, especially in large-scale projects.

• Accountability & Ownership: Taking responsibility for tasks, outcomes, and driving initiatives to completion with a focus on operational efficiency.

• Innovation & Continuous Improvement: Encouraging the adoption of new technologies and processes to enhance service delivery and operational performance.

Collaboration Style:

• Cross-Functional Integration: Expect a highly collaborative environment where seamless integration between product, engineering, and operations is paramount for successful migration execution.

• Process Review & Feedback: A culture that encourages open discussion, feedback exchange, and iterative refinement of processes and solutions.

• Knowledge Sharing: Practices that promote sharing best practices, lessons learned, and continuous learning across teams and projects.

📝 Enhancement Note: TELUS often highlights its "Living with Purpose" philosophy, which translates to a culture that values community impact, teamwork, and a commitment to excellence. Understanding how these values translate into operational practices will be key.

⚡ Challenges & Growth Opportunities

Challenges:

• Scale of Migration: Managing the complexities and risks associated with migrating a large, diverse customer base to a new platform.

• Data Integrity: Ensuring the accuracy and completeness of customer and service data across multiple legacy and new systems.

• Cross-Functional Alignment: Coordinating efforts and gaining buy-in from numerous teams with potentially competing priorities.

• Ambiguity Resolution: Navigating and resolving ambiguity inherent in large-scale transformation projects.

• Change Management: Driving adoption of new processes and technologies across operations and frontline teams.

Learning & Development Opportunities:

• Operations Skill Advancement: Gaining deep insights into the operational intricacies of a major telecommunications platform migration.

• Industry Certifications: Opportunities to pursue or leverage certifications such as PMP, SAFe, or Agile methodologies.

• Mentorship: Potential to learn from experienced product and program leaders within TELUS.

• Leadership Development: Developing stronger cross-functional leadership, stakeholder management, and executive communication skills.

📝 Enhancement Note: This role presents a significant challenge due to the scale and complexity of the migration. However, successfully navigating these challenges provides unparalleled growth opportunities in project execution, operational strategy, and leadership within the telecommunications industry.

💡 Interview Preparation

Strategy Questions:

• "Describe your experience leading a major system migration. What were the key operational considerations, and how did you ensure a smooth transition for end-users?" (Focus on process, data, and stakeholder alignment.)

• "How would you define the business requirements for a complex TV platform migration, ensuring all operational impacts are addressed?" (Emphasize your methodology for requirement gathering and validation.)

• "Walk me through a time you had to align multiple cross-functional teams (e.g., engineering, operations, marketing) on a critical project. What was your approach, and what were the results?" (Highlight collaboration and influence skills.)

Company & Culture Questions:

• "What do you know about TELUS Video Services and our commitment to customer experience?" (Research their current offerings and values.)

• "How do you see this role contributing to TELUS's overall strategy in the evolving media and entertainment landscape?" (Connect your responsibilities to broader company goals.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the problem, your solution/approach, the execution steps, and the quantifiable results.

• Focus on Operations: When discussing your projects, emphasize the operational aspects – how your work impacted processes, data, or team readiness.

• Quantify Everything: Use numbers and metrics to demonstrate the impact of your work (e.g., "reduced migration errors by 15%", "improved customer satisfaction by 10 points", "delivered project 2 weeks ahead of schedule").

• Be Ready for Deep Dives: Anticipate detailed questions about your role, decisions made, and challenges faced within each portfolio example.

📝 Enhancement Note: Prepare to discuss your experience in terms of operational impact, cross-functional leadership, and data-driven decision-making. Be ready to articulate your strategic approach and demonstrate how you translate complex requirements into executable plans.

📌 Application Steps

To apply for this Product (Strategy Specialist) position:

• Submit your application through the TELUS Careers portal via the provided URL.

• Resume Optimization: Tailor your resume to highlight experience in product management, program management, system migrations, telecommunications, and cross-functional leadership. Use keywords from the job description and emphasize quantifiable achievements.

• Portfolio Customization: Prepare a concise portfolio that showcases relevant case studies, focusing on your role in system migrations, requirement definition, data integrity, and operational readiness. Ensure it clearly demonstrates your impact and process.

• Interview Preparation: Thoroughly research TELUS, its Video Services division, and its values. Practice answering strategy and behavioral questions, focusing on your experience with complex projects and operational execution.

• Networking (Optional but Recommended): Consider reaching out to TELUS employees on LinkedIn in similar roles or within the Video Services team to gain insights into the team culture and specific challenges.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.