L3 Visual Designer

📍 Job Overview

Job Title: L3 Visual Designer Company: TELUS Location: Toronto, ON, Canada Job Type: Full-time Category: Creative & Design / Marketing Operations Date Posted: 2026-05-06 Experience Level: Mid-Level (2-5 years) Remote Status: On-site

🚀 Role Summary

• This role is focused on the creation of high-impact visual assets to support Go-To-Market (GTM) campaigns and strategic initiatives.
• The Visual Designer will translate campaign strategies into compelling, on-brand visual executions across various digital and marketing channels.
• Key responsibilities include designing engaging assets that communicate value, support product launches, and optimize for customer engagement and conversion.
• The position requires a strong understanding of visual design principles, brand systems, and the ability to collaborate effectively within a fast-paced marketing environment.

📝 Enhancement Note: While the job title is "Visual Designer," the description emphasizes "Go-To-Market campaigns," "eCommerce growth," and "conversion," strongly indicating a role within marketing operations or a design function deeply integrated with GTM strategy. The focus on digital channels and campaign execution places this role at the intersection of creative design and operational marketing execution.

📈 Primary Responsibilities

• Design and execute visually engaging digital and marketing assets that effectively communicate campaign messaging and value propositions.
• Develop creative assets optimized for performance across various channels, ensuring alignment with product launches and promotional activities.
• Consistently apply TELUS brand guidelines while contributing to the evolution of visual standards and best practices.
• Collaborate closely with designers, content writers, product managers, and content managers to ensure a cohesive and customer-first experience across all touchpoints.
• Manage multiple design projects concurrently, balancing speed and quality to meet tight deadlines and deliver strong creative output.
• Iterate on designs based on feedback, performance insights from A/B testing, and user testing results to continuously improve effectiveness.
• Stay abreast of the latest design trends, marketing strategies, and emerging technologies (including AI tools) to bring fresh, innovative ideas to campaign work.
• Maintain meticulous attention to detail across all design deliverables, ensuring accuracy and brand consistency.

📝 Enhancement Note: The responsibilities highlight a need for a designer who not only possesses strong creative skills but also understands the operational aspects of campaign execution, including performance optimization, brand consistency, and cross-functional collaboration within a marketing context.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communication, Marketing, or a related field is typically expected for a mid-level designer role, especially within a large organization like TELUS. Experience: 4+ years of experience in visual design, with a preference for experience in marketing or campaign environments.

Required Skills:

• Proven expertise in visual design across digital channels, demonstrated through a strong portfolio.
• High proficiency in design software, including Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Solid understanding of fundamental design principles: layout, typography, color theory, and visual hierarchy.
• Deep knowledge of brand systems and the ability to apply and evolve brand guidelines consistently.
• Excellent collaboration and communication skills, with the ability to articulate design decisions and work effectively with cross-functional teams.
• Adaptability and resilience in fast-paced environments with shifting priorities and tight timelines.

Preferred Skills:

• Familiarity with performance-driven creative strategies and the execution of A/B testing for design optimization.
• Skills in motion graphics or animation for dynamic digital content creation.
• Experience leveraging AI tools to enhance concepting, asset generation, or streamline design workflows.
• Understanding of accessibility best practices in visual design to ensure inclusive user experiences.

📝 Enhancement Note: The qualifications emphasize a blend of technical design skills, strategic marketing understanding (performance-driven creative, A/B testing), and collaborative abilities, aligning with the needs of a designer contributing to operational marketing efforts. The "nice to have" skills like AI and motion design suggest a forward-thinking department.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing high-quality visual design work, with a strong emphasis on digital campaign executions.
• Case studies demonstrating the application of design principles to achieve specific marketing objectives (e.g., increased engagement, conversion, brand awareness).
• Examples of work executed within established brand guidelines, illustrating adherence to brand systems.
• Visualizations of how designs have been iterated upon based on feedback, performance data, or testing outcomes.
• Demonstrations of proficiency with key design tools like Figma and Adobe Creative Suite through project examples.

Process Documentation:

• Examples of how visual assets were developed and integrated into broader Go-To-Market campaign workflows.
• Documentation of how design decisions were informed by performance metrics or A/B testing results.
• Evidence of collaboration processes with content writers, product managers, and other stakeholders.
• Showcase of how brand guidelines were applied and potentially contributed to their evolution.

📝 Enhancement Note: For a role like this, the portfolio is paramount. It needs to go beyond just aesthetics and demonstrate an understanding of how design contributes to operational marketing goals like campaign performance, customer engagement, and brand consistency. The inclusion of AI and accessibility suggests a need to see how candidates adapt to evolving design processes.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a L3 Visual Designer with 4+ years of experience in Toronto, ON, Canada, the estimated annual salary range is CAD $70,000 - $95,000. This estimate accounts for the mid-level experience, the specific location, and the operational focus of the role within a large telecommunications company like TELUS.

Benefits:

• Comprehensive health and dental insurance plans.
• Retirement savings plan (e.g., RRSP matching).
• Employee wellness programs and mental health support.
• Paid time off (vacation, personal days, holidays).
• Opportunities for professional development and training.
• Potential for employee discounts on TELUS services.
• Access to modern design tools and technology.

Working Hours: The role specifies 40 hours per week, typical for a full-time position. While the environment is described as fast-paced with shifting priorities, TELUS generally supports work-life balance, offering standard business hours with potential for some flexibility depending on project needs.

📝 Enhancement Note: The salary estimate is based on aggregated data from Canadian job boards and salary aggregators for similar roles in Toronto, considering experience level and industry. The benefits are typical for a large Canadian corporation like TELUS.

🎯 Team & Company Context

🏢 Company Culture

Industry: Telecommunications and technology. TELUS operates in a highly competitive and rapidly evolving market, demanding innovation and strong customer focus in all its operations, including marketing and design. Company Size: Large enterprise (TELUS is a major Canadian telecommunications company with tens of thousands of employees globally). This size implies structured processes, established brand governance, and opportunities for cross-departmental collaboration. Founded: TELUS was founded in 1990 (though its roots trace back to 1902). This long history suggests a stable organization with a mature operational framework, but also a drive for modernization and digital transformation.

Team Structure:

• The role is within the DOTComm team, focusing on omnichannel experiences and digital channels. This team likely comprises specialists in digital marketing, content strategy, UX/UI, and design.
• The Visual Designer will report into a design lead or a marketing manager within the DOTComm team.
• Close collaboration is expected with marketing operations, product management, content teams, and potentially other design functions across TELUS.

Methodology:

• The DOTComm team emphasizes a customer-first mindset, aiming to create seamless, personalized journeys.
• Processes likely involve agile methodologies for campaign development, data-driven decision-making, and continuous optimization of digital experiences.
• A focus on eCommerce growth and conversion implies a strong emphasis on performance metrics and ROI for creative initiatives.

Company Website: https://www.telus.com/

📝 Enhancement Note: The company context suggests a large, established organization undergoing significant digital transformation. The DOTComm team's focus on omnichannel and digital engagement implies a dynamic environment where design plays a critical operational role in achieving business objectives.

📈 Career & Growth Analysis

Operations Career Level: L3 Visual Designer signifies a mid-level individual contributor role. This level typically involves executing defined tasks with some autonomy, contributing to projects, and demonstrating growing expertise in specific design areas. It's a crucial step for developing specialized skills and project management capabilities within a larger operational framework. Reporting Structure: The Visual Designer will likely report to a Senior Visual Designer, Design Lead, or a Marketing Manager within the DOTComm team. This structure provides guidance and oversight while allowing for independent work on assigned projects. Operations Impact: This role directly impacts the operational effectiveness of Go-To-Market campaigns by creating compelling visuals that drive customer engagement, conversion, and eCommerce growth. High-quality, on-brand creative is essential for TELUS's ability to effectively reach and acquire customers, and retain existing ones through seamless digital experiences.

Growth Opportunities:

• Specialization: Develop deeper expertise in areas like performance-driven creative, motion design, AI-assisted design, or accessibility standards.
• Leadership: Progress to a Senior Visual Designer role, taking on more complex projects, mentoring junior designers, and potentially leading smaller creative initiatives.
• Cross-functional Exposure: Gain experience working with various marketing operations functions, product teams, and potentially other TELUS business units.
• Skill Development: Opportunities for training in new design software, emerging digital marketing trends, and advanced creative techniques.

📝 Enhancement Note: The L3 designation suggests a role with defined responsibilities and growth potential. The emphasis on GTM and conversion indicates that success in this role can lead to further opportunities in performance marketing design, strategic campaign development, or team leadership within the operations.

🌐 Work Environment

Office Type: The role is based in Toronto, ON, and is designated as "On-site." This suggests a traditional office environment where in-person collaboration is expected. TELUS offices are typically modern, professional, and equipped with the necessary technology. Office Location(s): The specific address provided is M5J 2V5 in Toronto, ON, which is in the downtown core, a well-connected and accessible business district.

Workspace Context:

• The workspace will likely be collaborative, fostering interaction with other designers, content specialists, and marketing professionals.
• Access to standard office technology, high-speed internet, and potentially specialized hardware for design work will be provided.
• The environment is described as fast-paced, indicating a dynamic and energetic atmosphere where quick turnarounds and adaptability are valued.

Work Schedule: Standard 40-hour work week, typical for full-time employees. While on-site, flexibility might be offered within business hours to accommodate project deadlines, but the core expectation is consistent presence and contribution during working hours.

📝 Enhancement Note: The on-site requirement in a major urban center like Toronto indicates a preference for in-person collaboration and team synergy. The fast-paced nature suggests an environment that requires proactive engagement and efficient time management within the structured office setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a recruiter will likely review applications and resumes, focusing on experience and portfolio relevance.
• Portfolio Review & Assessment: A key stage will involve presenting a portfolio. Candidates should be prepared to walk through selected projects, explaining their design process, strategic rationale, and the impact of their work. Expect questions about how they applied brand guidelines, collaborated with teams, and iterated on designs.
• Skills-Based Interview: Technical questions may assess proficiency in Figma, Adobe Creative Suite, and understanding of design principles. A practical design exercise or case study might be assigned to evaluate problem-solving skills, creative thinking, and ability to meet specific briefs under time constraints.
• Team/Manager Interview: This stage focuses on cultural fit, collaboration style, communication skills, and understanding of the DOTComm team's objectives. Questions about handling feedback, managing multiple projects, and staying updated with trends are likely.

Portfolio Review Tips:

• Curate Strategically: Select projects that best represent your skills in digital campaign design, brand system application, and performance-driven creative. Showcase variety but prioritize quality and relevance to TELUS's GTM efforts.
• Tell a Story: For each project, explain the brief, your role, the design process (including challenges and solutions), the tools used, and the measurable outcomes or impact. Quantify results whenever possible (e.g., increased click-through rates, conversion improvements).
• Highlight Collaboration: Include examples where you worked effectively with cross-functional teams (content, product, marketing operations) and how that collaboration led to better outcomes.
• Showcase Iteration: Demonstrate your ability to take feedback and performance data to refine designs. This shows adaptability and a commitment to optimization.
• Address AI/Accessibility (if applicable): If you have relevant experience, clearly present projects that utilize AI tools or adhere to accessibility best practices.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly analyze the requirements, target audience, and objectives.
• Time Management: Allocate your time effectively between concepting, designing, and preparing your presentation.
• Articulate Strategy: Be ready to explain the strategic thinking behind your design choices, not just the visual execution. How does your design solve the problem or meet the objective?
• TELUS Context: Research TELUS's current marketing campaigns, brand voice, and target audiences to tailor your approach.

📝 Enhancement Note: The interview process for a design role in a large corporation like TELUS will be rigorous, with a strong emphasis on portfolio quality and the candidate's ability to demonstrate how their design work directly supports operational marketing goals and business outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and component-based design systems. Proficiency is a must.
• Adobe Creative Suite: Including Photoshop for image manipulation, Illustrator for vector graphics, and potentially InDesign for layout if print or more complex collateral is involved.

Analytics & Reporting:

• Familiarity with performance metrics and how they inform design decisions. While not primarily an analyst role, understanding how to interpret data from tools like Google Analytics or internal TELUS marketing platforms is beneficial.
• Experience with A/B testing platforms or understanding how designs are tested for performance.

CRM & Automation:

• While less direct, an understanding of how visual assets are deployed through marketing automation platforms (e.g., for email campaigns) or integrated into CRM-driven customer journeys can be advantageous.

📝 Enhancement Note: The core technical requirements are Figma and Adobe Creative Suite. However, understanding the downstream impact of designs on performance metrics and marketing operations is a significant plus, indicating a need for a designer who thinks beyond the visual output.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A fundamental value driving the DOTComm team to create seamless and personalized customer journeys.
• Collaboration: Essential for working effectively across design, content, product, and marketing operations teams to achieve campaign goals.
• Innovation & Agility: The fast-paced environment demands continuous learning, adapting to new trends, and delivering creative solutions efficiently.
• Data-Driven Decision Making: Using performance insights and testing results to inform and optimize creative strategies.
• Brand Integrity: Upholding and evolving TELUS's brand standards across all visual communications.

Collaboration Style:

• Cross-functional Integration: The role requires active participation in team meetings, brainstorming sessions, and project reviews with diverse stakeholders.
• Feedback-Driven: An open culture for giving and receiving constructive feedback to improve designs and campaign effectiveness.
• Proactive Communication: Keeping team members informed of progress, potential roadblocks, and design rationale is critical in a fast-paced environment.

📝 Enhancement Note: The culture at TELUS, particularly within a digital and marketing-focused team like DOTComm, likely values a blend of creative excellence, operational efficiency, and strong teamwork. Candidates should demonstrate an ability to integrate seamlessly into a collaborative, results-oriented environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Consistently delivering high-quality, on-brand creative assets within tight project timelines.
• Adapting to Evolving Trends: Staying current with design software advancements, digital marketing strategies, and emerging technologies like AI.
• Managing Multiple Projects: Effectively prioritizing and managing workload across several concurrent campaigns with potentially competing deadlines.
• Translating Strategy into Visuals: Ensuring creative assets accurately reflect campaign objectives and effectively communicate complex value propositions to target audiences.

Learning & Development Opportunities:

• Advanced Design Software Training: Access to courses and workshops for Figma, Adobe Suite, and potentially new emerging design tools.
• Performance Marketing & CRO Workshops: Learning about data analytics, A/B testing methodologies, and conversion rate optimization to enhance design impact.
• Industry Conferences & Webinars: Opportunities to attend events focused on design, digital marketing, and telecommunications trends.
• Mentorship: Guidance from senior designers and marketing leaders within TELUS to foster career growth and skill development.

📝 Enhancement Note: The challenges presented are typical for a mid-level designer in a large, fast-moving organization. The growth opportunities are geared towards enhancing both core design skills and strategic marketing operational capabilities.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance tight deadlines with creative quality. How did you manage it?" (Assesses time management and prioritization)
• "Walk me through a campaign you designed. What was the objective, your role, and what were the results?" (Evaluates strategic thinking, process, and impact measurement)
• "How do you ensure your designs are on-brand and aligned with TELUS's visual identity?" (Tests understanding of brand systems and consistency)
• "How do you incorporate feedback from stakeholders or performance data into your design process?" (Demonstrates adaptability and data-driven approach)

Company & Culture Questions:

• "What do you know about TELUS's current marketing efforts or brand positioning?" (Assesses research and understanding of the company)
• "How do you approach collaboration with non-designers (e.g., product managers, content writers)?" (Evaluates teamwork and communication skills)
• "What are your thoughts on the future of visual design in digital marketing?" (Gauges industry awareness and forward-thinking)
• "How do you stay updated on design trends and new technologies like AI?" (Highlights commitment to continuous learning)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio to highlight GTM campaign work. Use clear headings for each project: Objective, Your Role, Process, Tools, Outcome/Impact.
• Narrative: Craft a compelling story for each piece. Explain the 'why' behind your design choices.
• Metrics: Quantify results whenever possible. Even estimations of impact are better than none.
• TELUS Alignment: When discussing your work, subtly connect it to TELUS's values (customer-centricity, innovation) or marketing goals (eCommerce growth, engagement).

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill, but also strategic thinking, operational awareness of marketing goals, and strong collaborative abilities. The portfolio is the primary tool to showcase these aspects.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the TELUS careers portal.
• Prepare a tailored resume: Highlight your 4+ years of visual design experience, specifically mentioning marketing campaigns, digital channels, and proficiency in Figma and Adobe Creative Suite. Quantify achievements where possible.
• Curate your portfolio: Ensure it clearly showcases high-quality visual design for digital marketing campaigns and demonstrates your understanding of brand systems and performance optimization. Select 3-5 strong, relevant projects.
• Research TELUS: Familiarize yourself with TELUS's brand, recent marketing campaigns, and the DOTComm team's objectives. Understand their customer-centric approach.
• Practice your presentation: Be ready to articulate your design process, strategic rationale, and the impact of your work during a portfolio review and potential design challenge.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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