Junior Visual Designer

📍 Job Overview

Job Title: Junior Visual Designer
Company: 360 Staffing Limited
Location: Nairobi, Nairobi County, Kenya
Job Type: Full-time
Category: Marketing Operations / Creative Operations
Date Posted: 2026-05-13
Experience Level: Entry-Level to Mid-Level (2-5 Years)
Remote Status: On-site

🚀 Role Summary

• This role is pivotal in enhancing the visual identity and digital storytelling for Nomad Africa Travel, focusing on graphics, video, and social content creation.
• The Junior Visual Designer will leverage strong design fundamentals and emerging AI tools to innovate and accelerate content production for social media and digital campaigns.
• The position is responsible for translating extraordinary travel experiences into compelling visual assets that build brand affinity and drive bookings for a global audience.
• This is an opportunity for a creative individual early in their career to grow within the dynamic travel industry, shaping how a prominent African travel brand is presented online.

📝 Enhancement Note: While the title is "Junior Visual Designer," the requirement for "4+ years of relevant experience" suggests this role might be better suited for someone with 2-5 years of experience, aligning with a mid-level entry point rather than a true junior position. The emphasis on AI integration and strategic content creation indicates a need for proactive contribution beyond basic design execution.

📈 Primary Responsibilities

• Design compelling, on-brand graphics for daily social media posts across platforms like Instagram, LinkedIn, and Facebook, as well as for email newsletters and website banners.
• Collaborate closely with the Marketing Associate to visually execute the organic social media calendar, ensuring all assets align with messaging and publishing schedules.
• Produce digital assets for paid media campaigns and new itinerary launches, optimizing designs for conversion and engagement under the guidance of the Marketing Manager.
• Edit and format short-form video content (Reels, TikToks, YouTube Shorts) using existing footage, incorporating text overlays, transitions, and basic motion graphics for enhanced audience engagement.
• Source trending or brand-appropriate audio for video content and sync it effectively with visual cuts to maximize reach and impact.
• Actively utilize AI generation and editing tools (e.g., Adobe Firefly, Midjourney) for concept brainstorming, generating mockups, and accelerating production workflows.
• Assist in integrating AI tools into everyday design workflows, such as expanding image backgrounds or generating visual concepts for travel itineraries.
• Maintain and organize the internal library of raw and edited visual assets, ensuring easy accessibility for marketing and sales teams.
• Ensure all visual outputs strictly adhere to Nomad Africa Travel’s brand guidelines, maintaining a premium and cohesive aesthetic across all communication channels.

📝 Enhancement Note: The responsibilities highlight a blend of traditional graphic and video design with a strong emphasis on emerging AI technologies. This dual focus requires a candidate who is not only skilled in design software but also curious and adaptable to new creative tools and workflows. The role bridges creative execution with strategic marketing objectives, emphasizing content that drives engagement and conversions.

🎓 Skills & Qualifications

Education: Specific educational requirements are not detailed, but a degree or certification in Graphic Design, Visual Arts, Digital Media, Marketing, or a related field is typically expected for roles of this nature. Experience: 4+ years of relevant experience is required. Internships, freelance work, and a strong portfolio demonstrating practical application of design skills are highly valued.

Required Skills:

• Proficiency in Adobe Creative Cloud suite, specifically Photoshop, Illustrator, Premiere Pro, and After Effects.
• Experience with agile design and video editing tools such as Canva and CapCut.
• Demonstrated interest and practical experience in using generative AI tools for visual content creation, including prompt engineering.
• Deep understanding of social media platforms (Instagram, LinkedIn, Facebook, TikTok, YouTube Shorts), including their specific visual requirements, aspect ratios, and current trends.
• Proven ability to create engaging visual content that aligns with brand guidelines and drives audience interaction.
• Strong collaboration skills, with the ability to take creative direction and communicate effectively within a fast-moving team environment.
• High adaptability and the capacity to manage multiple projects and daily deadlines while maintaining meticulous attention to detail.
• Excellent visual storytelling abilities, with a keen eye for aesthetics and composition.

Preferred Skills:

• Experience in the travel industry or a related consumer-facing sector.
• Familiarity with motion graphics and animation principles beyond basic editing.
• Knowledge of digital marketing principles, including conversion optimization and campaign asset creation.
• Experience with asset management systems and best practices for organizing digital content.
• Proactive approach to learning and experimenting with new design tools and techniques, particularly in the AI space.

📝 Enhancement Note: The requirement for "4+ years of relevant experience" for a "Junior" role is notable. This suggests that candidates with 2-5 years of experience, possibly including significant internship or freelance work, will be considered. The emphasis on AI tools like Adobe Firefly and Midjourney, along with prompt engineering, indicates a forward-thinking approach to design and a need for candidates who are eager to explore and implement cutting-edge technologies in their workflow.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of visual design projects, including social media graphics, digital ad creatives, and basic motion graphics or edited video content.
• Clear examples demonstrating proficiency in Adobe Creative Cloud applications (Photoshop, Illustrator, Premiere Pro) and/or Canva/CapCut.
• Case studies or project examples that highlight the application of AI tools in the design process, illustrating concept generation, asset creation, or workflow acceleration.
• Demonstrations of understanding social media platform nuances, showcasing designs optimized for specific platforms and engagement metrics.
• Evidence of strong brand adherence and the ability to maintain a consistent visual identity across different project types.

Process Documentation:

• While formal process documentation is not explicitly required for the portfolio, candidates should be prepared to discuss their personal design workflow, from concept ideation and brief interpretation to final asset delivery.
• Be ready to articulate how they manage project timelines, incorporate feedback, and ensure quality control in their creative process.
• The ability to explain how they would integrate AI tools into their existing design processes to enhance efficiency and creativity is crucial.

📝 Enhancement Note: For this role, the portfolio is paramount. It should not only display technical proficiency but also creative thinking, adaptability with new technologies (especially AI), and an understanding of social media engagement dynamics. Candidates should be prepared to discuss specific projects, their role in them, the tools used, and the outcomes achieved, particularly how AI was leveraged.

💵 Compensation & Benefits

Salary Range: For a Junior Visual Designer role with 2-5 years of experience in Nairobi, Kenya, the estimated annual salary range is KES 1,200,000 - KES 1,800,000 (approximately USD 9,000 - USD 13,500). This estimate is based on industry benchmarks for creative roles in the region, considering the company's industry (travel/marketing) and the specific skills required, including AI proficiency.

Benefits:

• Opportunity to work with a dynamic and growing travel brand with a strong focus on visual storytelling.
• Access to a rich library of stunning African imagery and footage for creative projects.
• Hands-on experience with cutting-edge AI tools in a practical design and marketing context.
• Potential for creative input and shaping the visual presence of a significant travel brand.
• Opportunity for professional growth and skill development within the marketing and design field.
• Exposure to international marketing standards and practices within the travel industry.

Working Hours: The role is full-time, typically aligning with standard business hours in Nairobi, which is UTC+3. A 40-hour work week is expected, with potential for occasional flexibility depending on campaign deadlines or project requirements.

📝 Enhancement Note: The salary range is an estimate based on general market data for similar roles in Nairobi, Kenya, as specific details were not provided. Benefits listed are inferred from the role's nature and the company's industry, focusing on growth, learning, and creative opportunities. The emphasis on AI integration suggests a role that offers significant learning and development in a rapidly evolving field.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company, 360 Staffing Limited (operating as Nomad Africa Travel), is in the Travel and Tourism industry. This sector is highly visual, experience-driven, and dependent on compelling marketing to attract discerning global travelers. The role's focus on digital storytelling and visual appeal is critical for success. Company Size: While specific size data for 360 Staffing Limited isn't provided, Nomad Africa Travel operates as a distinct brand. Roles within such brands often imply a relatively focused marketing team within a larger staffing/recruitment organization, suggesting a dynamic and potentially fast-paced environment. Founded: Nomad Africa Travel's founding date isn't specified, but its focus on curated African travel experiences suggests a company with established expertise in the region, aiming to provide authentic and premium journeys.

Team Structure:

• The Junior Visual Designer reports to the Marketing Manager and works closely with a Marketing Associate. This indicates a small, collaborative marketing team structure where cross-functional support is essential.
• The role is integrated into the marketing function, directly supporting campaign execution and digital presence.
• Expectation of close collaboration with marketing colleagues to align visual content with messaging and strategic goals.

Methodology:

• Data-Driven Creativity: The role emphasizes using insights from social media trends and campaign performance to inform visual design choices, aiming to optimize for engagement and conversion.
• Agile Content Creation: The integration of AI tools suggests a methodology focused on accelerating content production and iterating quickly based on performance and emerging trends.
• Brand Consistency: A core methodology involves rigorously adhering to brand guidelines to maintain a premium and cohesive visual identity across all touchpoints.

Company Website: https://www.360recruit.org/ (Note: This appears to be the staffing agency's site; Nomad Africa Travel would have its own dedicated website, which is not provided but is implied by the job description.)

📝 Enhancement Note: The context of Nomad Africa Travel being part of 360 Staffing Limited is interesting. It implies that while 360 Staffing manages the recruitment, the operational role is deeply embedded within the Nomad Africa Travel brand. The emphasis on visual storytelling in the travel industry means this role is critical for brand perception and customer acquisition, requiring a blend of artistic skill and marketing acumen.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-level to early-mid-career position (2-5 years of experience). It's ideal for a designer looking to specialize in digital content creation, social media visuals, and video editing within a specific industry context. The integration of AI tools also offers a pathway into emerging creative technology roles. Reporting Structure: The Junior Visual Designer reports directly to the Marketing Manager and collaborates closely with the Marketing Associate. This structure allows for clear direction and mentorship while fostering a collaborative team dynamic. Operations Impact: The visual output of this role directly impacts brand perception, customer engagement, and ultimately, booking conversions. By creating compelling graphics and videos, the designer contributes significantly to Nomad Africa Travel's ability to attract and retain customers in a competitive global market.

Growth Opportunities:

• Skill Specialization: Develop advanced skills in AI-driven design, video production, motion graphics, and social media content strategy.
• Industry Expertise: Gain in-depth knowledge of the travel industry, specifically luxury and adventure tourism in Africa.
• Creative Leadership: Progress to a Senior Visual Designer or Art Director role, leading creative projects and potentially managing junior team members as the marketing team grows.
• Cross-functional Exposure: Work closely with marketing, sales, and potentially product teams to understand broader business objectives and how design contributes to them.
• AI Innovation: Become a subject matter expert in leveraging AI for creative workflows, a highly sought-after skill in the evolving design landscape.

📝 Enhancement Note: The "4+ years of experience" requirement alongside the "Junior" title suggests this role is for someone who has a solid foundation but is looking to solidify their expertise and grow within a specialized area. The opportunity to work with AI tools provides a distinct growth path beyond traditional design roles.

🌐 Work Environment

Office Type: The role is designated as "On-site," indicating a traditional office-based work environment. This suggests opportunities for direct collaboration, team interaction, and immersion in the company culture. Office Location(s): Nairobi, Kenya. This location places the designer in a major East African hub, offering a vibrant urban setting and access to a diverse talent pool.

Workspace Context:

• Collaborative Environment: Being on-site fosters direct interaction with the Marketing Manager and Associate, facilitating real-time feedback and collaborative brainstorming sessions.
• Creative Tools: Access to industry-standard design software (Adobe Creative Cloud) and potentially emerging AI tools is expected, supported by the company's investment in creative technology.
• Team Interaction: Daily interaction with marketing colleagues allows for a deeper understanding of campaign objectives and brand strategy, enabling more impactful visual contributions.

Work Schedule: A standard 40-hour work week is typical for full-time, on-site roles. While adherence to a schedule is expected, the fast-paced nature of social media and travel marketing may occasionally require flexibility to meet campaign deadlines or respond to time-sensitive opportunities.

📝 Enhancement Note: The on-site nature of the role is a key differentiator, emphasizing direct team collaboration and the potential for a strong company culture connection. For candidates seeking hands-on mentorship and a structured creative environment, this aspect is highly appealing.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of resumes and portfolios to assess qualifications, experience, and alignment with the role's creative and technical requirements.
• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing key projects, their creative process, and how they've leveraged design tools (including AI) to achieve objectives.
• Skills Assessment/Challenge: A practical design challenge focusing on creating social media assets or editing short-form video content, potentially incorporating AI elements, to evaluate on-the-spot skills and problem-solving abilities.
• Team/Manager Interview: Discussions with the Marketing Manager and potentially other team members to assess cultural fit, communication style, adaptability, and understanding of brand strategy.
• Final Interview: May involve a discussion on career aspirations, broader marketing understanding, and final alignment with company values.

Portfolio Review Tips:

• Curate Strategically: Showcase projects that directly align with the job description: social media graphics, video editing, and examples of AI integration.
• Highlight AI Proficiency: Clearly label and explain projects where AI tools were used. Detail the prompts, the tools, and the creative outcomes.
• Demonstrate Process: For each project, briefly explain your role, the problem you were solving, your design process, the tools utilized, and the results or impact.
• Showcase Versatility: Include a mix of static graphics, short videos, and potentially animated elements. Ensure designs are on-brand and visually appealing.
• Quantify Impact (if possible): If any of your previous work led to measurable results (e.g., increased engagement, click-through rates), highlight these achievements.
• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually polished. A PDF or a dedicated portfolio website is recommended.

Challenge Preparation:

• Understand the Brand: Research Nomad Africa Travel, its target audience, and its current visual identity.
• Social Media Savvy: Familiarize yourself with current visual trends on Instagram, TikTok, and other relevant platforms.
• AI Tool Readiness: Be ready to use AI tools (or simulate their use) to generate concepts or assets quickly. Practice prompt engineering for effective results.
• Time Management: Be prepared to work efficiently under a time constraint, prioritizing tasks to deliver a strong output.
• Clear Communication: Be ready to articulate your design choices and reasoning clearly and concisely.

📝 Enhancement Note: The emphasis on AI in the job description means candidates should be prepared to showcase and discuss their experience with AI tools prominently in their portfolio and during interviews. The "4+ years" experience for a "Junior" role suggests a focus on practical application and demonstrated ability over formal education alone.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential proficiency in Photoshop (graphic design, image manipulation), Illustrator (vector graphics, logos), Premiere Pro (video editing), and After Effects (motion graphics, animation).
• Canva & CapCut: Agile alternatives for graphic design and video editing, indicating a need for flexibility and speed in content creation.
• Generative AI Tools: Active use and exploration of tools like Adobe Firefly, Midjourney, or other specialized AI video tools for concept generation, asset creation, and workflow acceleration.

Analytics & Reporting:

• While not explicitly listed as primary tools for this role, understanding how to track the performance of visual content on social media and digital campaigns (e.g., engagement rates, click-through rates) is beneficial. Familiarity with social media analytics dashboards within platforms like Instagram, Facebook, or LinkedIn would be advantageous.

CRM & Automation:

• Not directly relevant to this design role, but an understanding of how marketing campaigns and visual assets integrate into broader digital marketing funnels might be helpful.

📝 Enhancement Note: The explicit mention of both Adobe Creative Cloud and agile alternatives like Canva/CapCut, alongside a strong emphasis on generative AI tools like Adobe Firefly and Midjourney, highlights the tech stack. Candidates must be proficient in professional design software while also demonstrating adaptability and a forward-thinking approach to AI integration.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push creative boundaries, experiment with new tools (especially AI), and develop fresh visual concepts.
• Brand Integrity: A commitment to upholding the premium aesthetic and brand guidelines of Nomad Africa Travel across all visual outputs.
• Collaboration & Communication: A willingness to work closely with marketing colleagues, take direction, and provide constructive feedback within a small, fast-paced team.
• Efficiency & Adaptability: The ability to manage multiple tasks, meet tight deadlines, and adapt quickly to changing priorities and new technologies.
• Passion for Travel: An underlying enthusiasm for travel and storytelling, specifically related to the African continent, to bring authenticity and passion to the visual content.

Collaboration Style:

• Integrated Teamwork: The role requires seamless collaboration with the Marketing Manager and Associate, working in tandem to execute the content calendar and campaign strategies.
• Feedback Loop: An environment where creative direction is given and received constructively, with an open exchange of ideas to refine visual assets.
• Agile Workflow: A dynamic approach to content creation, likely involving quick iterations and adjustments based on real-time feedback and performance data.

📝 Enhancement Note: The culture seems to value a blend of artistic talent, technical skill (including AI), and a proactive, collaborative spirit. The "small, fast-moving team" environment implies a need for individuals who are self-starters and comfortable working in a dynamic setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI and Human Creativity: Effectively integrating AI tools to enhance, rather than replace, human creativity and ensuring the final output remains authentic and on-brand.
• Rapidly Evolving AI Landscape: Staying current with the fast-paced advancements in generative AI tools and techniques and quickly adapting workflows to leverage new capabilities.
• Meeting High Volume Demand: Producing a consistent stream of high-quality visual content for multiple social media platforms and marketing campaigns under tight deadlines.
• Maintaining Brand Consistency: Ensuring a cohesive and premium visual identity across diverse content formats and platforms, especially when working with a variety of visual assets and potentially new AI-generated elements.
• Creative Bottlenecks: Overcoming creative blocks and finding innovative solutions to visual challenges, especially when working with potentially limited or repetitive source footage.

Learning & Development Opportunities:

• AI Design Specialization: Deepen expertise in prompt engineering and leveraging AI for advanced visual design and video production.
• Travel Industry Visuals: Develop a nuanced understanding of visual storytelling within the luxury travel sector.
• Social Media Strategy: Gain insights into how visual content drives engagement and conversions on different social platforms.
• Advanced Video & Motion Graphics: Expand skills in video editing, storytelling, and motion graphics beyond basic requirements.
• Brand Management: Understand the strategic importance of visual identity in building and maintaining a strong brand presence.

📝 Enhancement Note: The primary challenge and growth opportunity lie in mastering the integration of AI into creative workflows. This role offers a chance to become a pioneer in AI-assisted visual content creation within the travel industry, a skill set that will be highly valuable in the coming years.

💡 Interview Preparation

Strategy Questions:

• "How would you approach creating a social media campaign for a new luxury safari itinerary, and what role would AI play in your process?" (Focus: Strategy, AI Integration, Brand Alignment)
• "Describe a time you had to adapt your design based on feedback or changing project requirements. How did you handle it?" (Focus: Adaptability, Collaboration, Problem-Solving)
• "Given our brand's focus on premium African travel, how would you ensure our visual content stands out and resonates with a discerning global audience?" (Focus: Brand Understanding, Audience Awareness, Creative Vision)

Company & Culture Questions:

• "What excites you most about Nomad Africa Travel and the opportunity to work in the travel industry?" (Focus: Passion, Industry Interest, Cultural Fit)
• "How do you stay updated on the latest design trends and AI developments in visual content creation?" (Focus: Proactiveness, Continuous Learning)
• "Describe your experience working in a small, fast-paced team environment. How do you prioritize tasks and manage deadlines?" (Focus: Teamwork, Time Management, Efficiency)

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, narrate the project's objective, your process, the tools used (especially AI), challenges overcome, and the outcome.
• AI Demonstration: Clearly articulate where and how AI was used. Show examples of prompts and the resulting outputs, discussing their effectiveness and any refinements made.
• Brand Relevance: Select projects that demonstrate an understanding of brand guidelines and visually appealing aesthetics suitable for a premium travel brand.
• Platform Optimization: Highlight examples of designs tailored for specific social media platforms, explaining your rationale.
• Conciseness: Be prepared to present your portfolio effectively within a given timeframe, focusing on your strongest and most relevant work.

📝 Enhancement Note: Candidates should prepare to speak extensively about their experience with AI tools, not just as a user but as an innovator. Demonstrating how they can leverage AI to enhance creativity, efficiency, and brand impact will be key. The "4+ years" experience requirement suggests interviewers will probe for practical application and problem-solving skills.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Zoho Recruit.
• Portfolio Customization: Tailor your portfolio to prominently feature projects demonstrating proficiency in graphic design, video editing, and AI-assisted content creation relevant to social media and digital campaigns. Include examples of how you've applied brand guidelines and optimized visuals for engagement.
• Resume Optimization: Ensure your resume clearly highlights relevant experience (including internships and freelance work), specific software proficiencies (Adobe CC, Canva, CapCut), and any experience with generative AI tools and prompt engineering. Use keywords from the job description such as "visual design," "video production," "AI," "social media," and "brand management."
• Interview Preparation: Practice articulating your design process, your approach to AI integration, and your understanding of visual storytelling for the travel industry. Prepare to discuss specific projects from your portfolio and how you would contribute to Nomad Africa Travel's visual strategy.
• Company Research: Thoroughly research Nomad Africa Travel, its target market, and its current online presence. Understand their brand voice and visual aesthetic to better tailor your application and interview responses to their specific needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.