Junior Digital Graphic Designer (m/f/d)

📍 Job Overview

Job Title: Junior Digital Graphic Designer (m/f/d)

Company: CYBEX GMBH

Location: Bayreuth, Bavaria, Germany

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: May 12, 2026

Experience Level: 0-2 years

Remote Status: On-site

🚀 Role Summary

• Drive e-commerce success by creating visually engaging digital assets for landing pages, banners, and newsletters.

• Collaborate closely with the Content Team E-Commerce to optimize landing pages, enhancing the customer journey and boosting sales conversions.

• Maintain rigorous brand consistency and high-quality standards across all digital touchpoints through meticulous image resizing and retouching.

• Contribute to the strategic development of innovative landing page concepts through active participation in creative brainstorming sessions.

• Manage a diverse range of graphic design requests with efficiency, ensuring timely delivery while upholding exceptional quality standards.

📝 Enhancement Note: This role is positioned within a Marketing Operations or Creative Operations context, focusing on the execution of digital design for e-commerce platforms. The emphasis on landing page optimization, conversion driving, and collaboration with the Content Team E-Commerce highlights its operational function within the broader marketing and sales funnel.

📈 Primary Responsibilities

• Design and develop compelling digital assets, including banners, newsletters, social media graphics, and other web content, for e-commerce initiatives.

• Collaborate with the Content Team E-Commerce to conceptualize, design, and iterate on landing pages, ensuring they are visually appealing, user-friendly, and aligned with campaign objectives.

• Execute image resizing, retouching, and optimization tasks to maintain high visual quality and brand integrity across all digital platforms.

• Assist in the creation of prototypes for landing page concepts, demonstrating an understanding of user-centered design principles and a commitment to improving the user experience.

• Actively participate in cross-functional brainstorming sessions to generate fresh ideas for digital campaigns and landing page strategies that enhance customer engagement and conversion rates.

• Manage multiple design projects simultaneously, prioritizing tasks effectively to meet strict deadlines and adapt to evolving project requirements.

• Conduct competitive analysis of digital design trends and competitor strategies to inform and elevate CYBEX's visual presence.

• Ensure all digital assets adhere to brand guidelines, technical specifications, and accessibility standards.

📝 Enhancement Note: The responsibilities clearly indicate a hands-on role in digital asset creation and optimization, with a strong focus on e-commerce performance. The collaboration with the Content Team E-Commerce and the mention of "driving sales and conversions" firmly place this role within an operations function that directly supports revenue generation through effective digital design execution.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communication, Digital Media, or a closely related field.

Experience: Foundational experience (0-2 years) in digital graphic design, with a focus on e-commerce or digital marketing projects.

Required Skills:

• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, for creating and editing digital assets.

• Demonstrated ability to create visually engaging digital assets for web use, such as banners, landing pages, and newsletters.

• Strong understanding of typography, color theory, and layout principles in a digital context.

• Excellent attention to detail, ensuring brand consistency and high-quality output across all designs.

• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

• Strong communication and interpersonal skills for effective collaboration with team members.

Preferred Skills:

• Experience with UX design principles and a user-centered design approach.

• Familiarity with prototyping tools for landing page concepts.

• Knowledge of responsive design principles and experience creating assets optimized for various devices and screen sizes.

• German language proficiency is a strong asset.

• Basic understanding of HTML/CSS for web design implementation.

📝 Enhancement Note: The emphasis on foundational experience and a Bachelor's degree suggests this is an entry-level to junior role. The specific software requirements (Adobe Creative Suite) and the focus on digital assets for e-commerce are critical for operations candidates to highlight. The preference for UX/user-centered design indicates a move towards data-informed design, a key aspect of modern operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated digital portfolio showcasing a range of e-commerce related design projects, including landing pages, banners, and digital advertisements.

• Examples demonstrating the application of brand guidelines and maintaining visual consistency across different digital touchpoints.

• Case studies or explanations of design choices, highlighting how the design contributed to project goals (e.g., user engagement, conversion optimization).

• Demonstrations of proficiency with Adobe Creative Suite tools, showcasing the technical execution of design concepts.

Process Documentation:

• Evidence of participation in design workflow processes, from concept generation to final asset delivery.

• Examples of how design feedback was incorporated and iterated upon to improve the final output.

• Documentation or project examples that illustrate adherence to project timelines and efficient handling of design requests.

📝 Enhancement Note: For a junior role, the portfolio is paramount. It should emphasize practical application of design skills in a commercial context, especially e-commerce. The expectation is to see how candidates translate brand requirements into effective digital assets that serve a business purpose, rather than purely aesthetic creations.

💵 Compensation & Benefits

Salary Range: Estimated €30,000 - €40,000 annually for a Junior Digital Graphic Designer in Bayreuth, Germany, with 0-2 years of experience. This estimate is based on regional salary benchmarks for entry-level creative roles in Germany and the cost of living in Bavaria, considering the industry (consumer goods/lifestyle) and company size.

Benefits:

• Professional Growth Opportunities: Access to training and development to enhance design skills.

• Individual Growth Opportunities: Support for personal career development within the company.

• International Working Environment: Opportunity to work in a global company with diverse colleagues and projects.

• Inclusive Working Environment: Commitment to diversity, equal opportunities, and a welcoming atmosphere.

• Potential for involvement in innovative product launches and marketing campaigns.

• Exposure to a dynamic and fast-growing company in the premium baby product sector.

Working Hours: Typically 40 hours per week, with potential for some flexibility depending on project needs and team agreements.

📝 Enhancement Note: The salary range is an estimate for a junior position in Germany. Benefits are inferred from the company description, highlighting growth and international exposure, which are attractive to ambitious junior professionals. The mention of a 40-hour work week is standard, with an implicit understanding of potential project-driven needs common in creative and marketing operations roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Goods (specifically Child Safety, Strollers, Furniture, Baby Carriers), Lifestyle & Fashion Brand.

Company Size: CYBEX GMBH is part of Goodbaby International Holdings Ltd., suggesting a significant global presence and employee base, likely in the thousands.

Founded: CYBEX is a relatively modern brand, known for its rapid growth in recent years, indicating a dynamic and forward-thinking organizational structure.

Team Structure:

• The role reports to the Content Team E-Commerce, indicating a specialized function within a larger e-commerce or marketing department.

• Collaboration is expected with various internal teams, including marketing, product development, and potentially sales, to ensure cohesive branding and campaign execution.

Methodology:

• Data-driven design optimization for e-commerce platforms, focusing on conversion rates and user engagement.

• Emphasis on innovation and challenging the status quo, fostering a creative and experimental approach to design.

• Commitment to high-quality standards and brand consistency across all customer touchpoints.

• Collaborative workflow, encouraging brainstorming and cross-functional input to develop effective digital strategies.

Company Website: https://cybex-online.com/

📝 Enhancement Note: CYBEX positioning as an innovative lifestyle brand is key. For operations roles, this means a blend of creative execution and performance-driven results. The company's rapid growth suggests a culture that values ambition and adaptability.

📈 Career & Growth Analysis

Operations Career Level: Junior Digital Graphic Designer. This role represents an entry point into the digital marketing and e-commerce operations field. It's focused on execution, learning, and developing foundational skills under guidance.

Reporting Structure: The Junior Digital Graphic Designer will report to a lead within the Content Team E-Commerce, likely a Content Manager or Digital Marketing Manager. This structure provides direct mentorship and oversight for design tasks and project execution.

Operations Impact: The primary impact of this role is on the visual effectiveness and user experience of CYBEX's digital channels, particularly e-commerce platforms. By creating engaging and optimized digital assets, the designer directly contributes to:

• Increased website traffic and engagement.

• Higher conversion rates on landing pages and product pages.

• Strengthened brand perception and customer loyalty.

Growth Opportunities:

• Operations Skill Advancement: Develop expertise in e-commerce design, landing page optimization, A/B testing principles for design elements, and digital asset management.

• Industry Specialization: Deepen knowledge in the premium baby products and lifestyle sector, understanding consumer behavior and design trends specific to this market.

• Cross-Functional Exposure: Gain experience collaborating with marketing, sales, and product teams, understanding how design integrates into broader business strategies.

• Leadership Potential: With demonstrated success and skill development, progression to a mid-level designer, senior designer, or specialization in UI/UX design or digital campaign management is possible.

📝 Enhancement Note: This role is an excellent stepping stone for aspiring operations professionals in a creative capacity. The emphasis is on building a strong portfolio and gaining practical experience in a performance-oriented environment. Growth opportunities are geared towards specializing within digital marketing operations or moving into more strategic design roles.

🌐 Work Environment

Office Type: On-site position in Bayreuth, Germany, indicating a traditional office-based work environment.

Office Location(s): Bayreuth, Bavaria, Germany. The specific office environment is likely modern and designed to foster collaboration and creativity, aligning with CYBEX's brand image.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with the Content Team E-Commerce, suggesting an open or team-oriented workspace designed for interaction and idea sharing.

• Tools and Technology: Access to industry-standard design software (Adobe Creative Suite) and potentially other project management or collaboration tools.

• Team Interaction: Frequent interaction with colleagues within the Content Team and potentially cross-functional team members, facilitating knowledge exchange and project alignment.

• Brand Immersion: Working within a company that is a leader in its field provides an environment rich in brand inspiration and product knowledge.

Work Schedule: Standard full-time work schedule (likely 40 hours/week). While on-site, the company's international nature and emphasis on innovation may foster a culture that values efficient work practices and potentially some flexibility where feasible, though the core expectation is presence in the office.

📝 Enhancement Note: The on-site requirement in Bayreuth is important for candidates. The description implies a collaborative and modern workspace suitable for creative operations, where interaction with team members is key to success.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational design skills, relevant experience, and alignment with the role's requirements.

• Technical/Creative Assessment: Potential for a design test or a portfolio review session where candidates walk through their work, explaining design choices, process, and impact. This will likely focus on e-commerce and landing page design examples.

• Team Interview: Meeting with members of the Content Team E-Commerce to assess collaboration skills, communication style, and cultural fit.

• Hiring Manager Interview: Discussion with the hiring manager to delve deeper into experience, career aspirations, and understanding of the role's contribution to e-commerce goals.

Portfolio Review Tips:

• Showcase E-commerce Relevance: Prioritize projects that demonstrate your ability to design for conversion, user experience, and brand engagement in an online retail context. Include examples of landing pages, banners, and digital ads.

• Explain Your Process: For each project, articulate your thought process, design decisions, and how you addressed specific project requirements or challenges. Use the STAR method (Situation, Task, Action, Result) if possible.

• Highlight Brand Consistency: Demonstrate your understanding of brand guidelines and how you applied them consistently across different digital assets.

• Quantify Impact (if possible): If you have data or results associated with your designs (e.g., increased click-through rates, improved conversion metrics), present them clearly. For a junior role, explaining the intended impact based on design principles is also valuable.

• Technical Proficiency: Ensure your portfolio clearly showcases your skills in Adobe Creative Suite and any other relevant design tools.

Challenge Preparation:

• Be prepared to discuss your approach to creating digital assets that drive sales and conversions.

• Think about how you would optimize a given landing page design for better user experience or conversion.

• Familiarize yourself with current trends in e-commerce design and digital advertising.

• Be ready to articulate how you maintain brand consistency in your work.

📝 Enhancement Note: The emphasis on a portfolio is critical. Candidates should tailor their submissions to highlight e-commerce and conversion-focused design. The interview process will likely assess not just creative talent but also an understanding of how design serves business objectives within an operational framework.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop (essential for image manipulation, web graphics), Illustrator (essential for vector graphics, logos, icons), InDesign (useful for layout, newsletters, digital publications).

• Prototyping Tools (Preferred): Figma, Sketch, Adobe XD, or similar for creating interactive landing page mockups and user flow demonstrations.

Analytics & Reporting:

• While not directly using analytics tools, an understanding of how design impacts metrics tracked by tools like Google Analytics, Adobe Analytics, or e-commerce platform analytics (e.g., Shopify, Magento) is beneficial.

CRM & Automation:

• No direct CRM or automation tools are listed as primary requirements for this design role, but an awareness of how digital assets are deployed through marketing automation platforms or integrated into CRM-driven campaigns would be advantageous.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is non-negotiable. The mention of prototyping tools and an understanding of analytics/A/B testing signals a desire for designers who think about performance and user behavior, aligning with operations principles.

👥 Team Culture & Values

Operations Values:

• Imagination & Belief: Encouragement to think creatively and have confidence in innovative design solutions.

• Passion & Strength: Dedication to high-quality work and the drive to excel in a competitive market.

• Respect & Love: Fostering an inclusive environment where diverse perspectives are valued, and a shared passion for the brand and its mission is evident.

• Efficiency & Quality: A strong emphasis on delivering high-quality design assets on time, showcasing a results-oriented approach.

• Data-Informed Design: An underlying expectation that design decisions are considered in relation to their impact on user experience and business objectives.

Collaboration Style:

• Cross-functional Integration: Active collaboration with the Content Team E-Commerce and potentially other departments to ensure design aligns with overall marketing and business strategies.

• Feedback-Driven: An openness to constructive criticism and iterative design processes to achieve optimal results.

• Proactive Communication: Engaging in clear and timely communication regarding project status, challenges, and creative ideas.

• Shared Goals: Working towards common objectives, such as increasing sales conversions and enhancing brand perception.

📝 Enhancement Note: The company's stated values (Imagination, Belief, Passion, Strength, Respect, Love) are important. For operations, this translates to a culture that values creativity, dedication, and a collaborative spirit, all aimed at achieving strong business outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Commercial Goals: The primary challenge will be to create visually appealing designs that also effectively drive sales and conversions within the e-commerce context.

• Meeting Tight Deadlines: As a junior role in a fast-paced environment, managing multiple projects and delivering high-quality assets under pressure will be a constant challenge.

• Staying Current with Digital Trends: The digital landscape evolves rapidly; staying abreast of new design trends, technologies, and competitor strategies requires continuous learning.

• Brand Consistency Across Diverse Assets: Ensuring a unified brand message and visual identity across a wide range of digital touchpoints can be complex.

Learning & Development Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific areas like UX/UI design, motion graphics for digital ads, or advanced e-commerce visual merchandising.

• Industry Exposure: Gaining in-depth knowledge of the premium baby product market and its specific design and marketing nuances.

• Mentorship: Learning from experienced members of the Content Team E-Commerce and potentially other design professionals within the broader organization.

• Tool Proficiency: Mastering advanced features of Adobe Creative Suite and potentially learning new design and prototyping software.

📝 Enhancement Note: This role offers a solid foundation for overcoming common design operations challenges by providing structured learning and exposure to performance-driven projects. The growth opportunities are clearly linked to developing specialized skills within the e-commerce and digital marketing domain.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a digital banner or landing page designed to drive a specific conversion goal." (Focus on outlining steps from brief to execution, considering user journey and calls to action).

• "How do you ensure brand consistency across different digital assets, especially when working on multiple projects simultaneously?" (Highlight your understanding of brand guidelines, style guides, and systematic approaches).

Company & Culture Questions:

• "What do you know about CYBEX and our brand values? How do you see your design philosophy aligning with them?" (Research CYBEX's brand, products, and values like Imagination, Belief, Passion, Strength, Respect, Love).

• "How do you handle constructive criticism or feedback on your designs, especially from team members with different perspectives?" (Emphasize your openness to feedback and collaborative problem-solving).

Portfolio Presentation Strategy:

• Curate Selectively: Choose 3-5 of your strongest, most relevant projects, focusing on e-commerce, landing pages, and digital campaigns.

• Tell a Story: For each project, explain the brief, your role, the challenges, your design process, key decisions, and the outcome or intended impact.

• Highlight Technical Skills: Be ready to discuss the tools and techniques you used, especially your proficiency in Adobe Creative Suite.

• Emphasize User-Centricity: Explain how your designs considered the user experience and aimed to meet user needs.

• Be Prepared for Design Challenges: Have a clear, concise answer ready if asked about how you would approach a hypothetical design task for CYBEX.

📝 Enhancement Note: Interview preparation should focus on bridging the gap between creative design skills and operational efficiency/performance. Candidates need to demonstrate an understanding of how their work directly contributes to business goals in the e-commerce space.

📌 Application Steps

To apply for this Junior Digital Graphic Designer position:

• Submit your application through the provided link on the CYBEX careers website.

• Portfolio Customization: Tailor your portfolio to prominently feature e-commerce-focused projects, such as landing pages, banners, and digital ads. Showcase your ability to create visually engaging assets that drive sales and conversions, using specific examples of your work.

• Resume Optimization: Ensure your resume clearly highlights your foundational experience in digital graphic design, proficiency in Adobe Creative Suite, and any relevant coursework or projects related to UX/UI design or responsive design. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, explaining your portfolio pieces with a focus on business impact, and preparing thoughtful questions about the role, team, and company culture.

• Company Research: Thoroughly research CYBEX, its brand values, product lines, and recent marketing campaigns. Understand their positioning as an innovative lifestyle brand and how design contributes to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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