Jr. Content Designer

📍 Job Overview

Job Title: Jr. Content Designer

Company: PepsiCo

Location: Mexico City, Mexico

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-07-31

Experience Level: 0-2 years

Remote Status: On-site

🚀 Role Summary

• Focuses on the creation and adaptation of print, digital, and motion content materials for a leading global food and beverage company.

• Requires a strong foundation in design principles and proficiency in industry-standard creative software to produce high-quality visual assets.

• Supports the development of creative concepts and ensures all deliverables are visually compelling and aligned with established brand guidelines.

• Manages multiple low-complexity creative projects from concept to completion in a fast-paced environment, ensuring accuracy and consistency.

📝 Enhancement Note: This role is positioned as a junior-level design position within a large, established organization, implying a structured environment with clear brand standards and established creative processes. The emphasis on adapting existing assets and supporting concept development suggests a focus on execution and collaboration within a larger marketing or creative team.

📈 Primary Responsibilities

• Support brainstorming sessions and actively contribute to the development of creative concepts for marketing initiatives.

• Design and execute low-complexity creative projects from initial concept through to final production-ready output.

• Develop engaging visual presentations to support internal Marketing strategies and campaigns.

• Create a variety of visual assets, including graphics, mockups, photo retouching, and other creative materials as needed for various campaigns.

• Adapt key visuals and existing brand assets for diverse applications such as digital advertising, point-of-sale (POS) materials, and other consumer touchpoints.

• Prepare print-ready artwork and production files, ensuring adherence to technical specifications for various printing and digital platforms.

• Ensure all creative deliverables strictly align with PepsiCo's brand standards and maintain visual consistency across all communication channels.

• Manage multiple projects and competing priorities effectively, maintaining a high level of attention to detail in a dynamic, fast-paced work environment.

• Incorporate feedback from stakeholders and team members constructively to continuously improve creative output, technical skills, and overall design quality.

📝 Enhancement Note: The responsibilities highlight a hands-on design role focused on execution and adaptation within established brand frameworks. The mention of "low-complexity creative projects" and "adapting key visuals" indicates the role is geared towards supporting senior designers and marketing teams rather than leading major campaign conceptualization.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Digital Art, Visual Communication Design, or a closely related field. Experience:

• 1+ year of relevant design experience, preferably within an agency or in-house creative department. Recent graduates with a strong portfolio showcasing relevant hands-on projects are encouraged to apply. Required Skills:

• Proficiency in Adobe Creative Suite, with a strong emphasis on Photoshop and Illustrator.

• Foundational knowledge of print design principles and production requirements.

• Basic understanding of motion graphics principles and software.

• Advanced English and Spanish communication skills, both written and spoken, essential for collaboration in a diverse team.

• Strong organizational skills to manage multiple projects and deadlines effectively.

• Excellent problem-solving abilities to address design challenges and find creative solutions.

• High attention to detail to ensure accuracy and brand consistency in all deliverables. Preferred Skills:

• Experience working with consumer-facing brands, particularly in the food and beverage sector.

• Familiarity with adapting designs for social media assets, digital banners, and point-of-sale materials.

• Demonstrated ability to incorporate feedback and iterate on designs effectively.

📝 Enhancement Note: The requirement for advanced English and Spanish is critical given PepsiCo's global presence and the likely need for cross-cultural communication and asset localization within the Mexico region. The emphasis on a portfolio demonstrating experience across multiple touchpoints is a key indicator of what hiring managers will prioritize.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a solid understanding of fundamental design principles across academic, personal, freelance, or professional projects.

• Showcase projects that include multiple touchpoints, such as social media assets, point-of-sale (POS) materials, digital banners, or campaign adaptations to illustrate versatility.

• Reflect strong visual execution, meticulous attention to detail, and the ability to apply design concepts effectively across different formats and media.

• Include examples of how existing brand assets were adapted or evolved for specific campaign needs. Process Documentation:

• Evidence of following established creative workflows from brief to final asset delivery.

• Ability to articulate the design process behind specific portfolio pieces, including concept development, iteration, and final execution.

• Demonstration of understanding and adherence to brand guidelines during the design process.

📝 Enhancement Note: The portfolio requirements are geared towards demonstrating practical application of design skills within a brand context. Candidates should curate their portfolios to highlight versatility and a clear understanding of adapting designs for specific marketing channels and consumer touchpoints relevant to a large CPG company.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Jr. Content Designer role in Mexico City with 0-2 years of experience, the estimated annual salary range is between MXN 180,000 - MXN 280,000. This range accounts for the cost of living in Mexico City and the competitive landscape for creative talent. Benefits:

• Comprehensive learning and development programs with opportunities for continuous skill enhancement.

• Access to internal digital platforms promoting self-learning and professional growth.

• Development programs tailored to leadership skills, fostering career progression.

• Specialized training specific to the Jr. Content Designer role and its evolving requirements.

• Recognition programs celebrating seniority, behavior, leadership achievements, and life moments.

• Financial wellness programs designed to support associates in reaching their financial goals across different life stages.

• A flexible work program to promote work-life balance and adapt the working day to individual lifestyles.

• Wellness Line for personal well-being support.

• Extensive network of agreements and discounts for associates.

• Scholarship programs for children, offering educational support.

• Aid plans for various life moments, providing assistance during significant personal events. Working Hours:

• Standard full-time working hours are expected, likely around 40 hours per week, with potential for flexibility as outlined in the benefits program.

📝 Enhancement Note: The salary estimate is based on general market data for junior creative roles in Mexico City, considering the company's industry and size. The benefits package is extensive, reflecting PepsiCo's commitment to employee well-being and development, which is a significant draw for candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage. PepsiCo is a global leader with a vast portfolio of iconic brands like Gatorade, Lay’s, and Quaker, operating in a dynamic and highly competitive consumer packaged goods (CPG) market.

Company Size: PepsiCo is a multinational corporation with tens of thousands of employees worldwide, indicating a large, structured, and resource-rich organization. This means ample opportunities for learning and career development, but also a need for efficient processes and clear communication.

Founded: PepsiCo has a long history, formed in 1965 through the merger of Pepsi-Cola and Frito-Lay. This heritage suggests a culture that values tradition and established practices while also driving innovation to stay competitive.

Team Structure:

• The Jr. Content Designer will likely be part of a broader Marketing or Creative team, potentially within a regional hub or a dedicated brand unit.

• The reporting structure will likely involve a Creative Manager or Art Director who oversees content creation and provides guidance.

• Cross-functional collaboration is expected with marketing managers, brand teams, digital strategists, and potentially external agencies, requiring strong communication and teamwork. Methodology:

• Data-driven decision-making is likely, with content effectiveness measured by engagement, conversion rates, and brand perception metrics.

• Workflow planning and optimization are critical in a large organization to ensure efficient delivery of creative assets across multiple brands and channels.

• Automation and efficiency practices may be employed for tasks like asset resizing, file management, and reporting, leveraging technology to streamline creative production.

Company Website: https://pepsicojobs.com

📝 Enhancement Note: PepsiCo's scale implies a need for designers who can work within established systems and contribute to a high volume of creative output. The culture emphasizes creating "smiles" and "joyful moments," suggesting a positive and consumer-centric approach to marketing and design.

📈 Career & Growth Analysis

Operations Career Level: Junior/Entry-Level Designer. This role is designed for individuals starting their careers in content design, focusing on skill development and execution under guidance. It serves as a foundational step for a career in graphic design, brand management, or marketing within a large CPG company.

Reporting Structure: The Jr. Content Designer will report to a Creative Manager or Senior Designer who will provide mentorship, project direction, and performance feedback. This structure ensures guidance and learning opportunities.

Operations Impact: While not directly involved in "revenue operations" in the traditional sense, the Jr. Content Designer's work directly impacts brand perception, consumer engagement, and ultimately, sales. High-quality, on-brand content is crucial for driving interest in PepsiCo's products across all touchpoints.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in Adobe Creative Suite, explore new design software, and gain experience in specialized areas like motion graphics or digital illustration, with access to specialized training programs.

• Career Progression: Potential to advance to roles like Content Designer, Senior Content Designer, Art Director, or even specialize in areas like Digital Marketing Design or Brand Design, supported by leadership development programs.

• Cross-Functional Exposure: Exposure to various brands and marketing initiatives within PepsiCo, providing a broad understanding of the CPG industry and different marketing strategies.

📝 Enhancement Note: The growth trajectory within PepsiCo for a designer is well-defined, starting with foundational execution and progressing towards more strategic and leadership roles, supported by the company's extensive development programs.

🌐 Work Environment

Office Type: This is an on-site role, implying a traditional office environment within PepsiCo's facilities in Mexico City. This setting is conducive to collaborative work, direct team interaction, and access to company resources.

Office Location(s): The role is based in Bosques de los Duraznos, Miguel Hidalgo, Mexico City (Postal Code 11700). This location is within a prominent business district, suggesting accessibility via public transport or company-provided amenities.

Workspace Context:

• The workspace is likely designed to foster collaboration, with open-plan areas or dedicated team spaces where designers can interact with colleagues and managers.

• Access to necessary design hardware (computers, monitors) and software (Adobe Creative Suite) will be provided.

• Opportunities for daily interaction with marketing teams, fellow designers, and creative leadership will be available, facilitating knowledge sharing and feedback loops.

Work Schedule: The standard work schedule will be full-time, likely aligning with typical business hours (e.g., 9 AM to 5 PM or similar), with a focus on delivering projects on time. The company's flexibility program may offer some leeway in daily start/end times, subject to team and project needs.

📝 Enhancement Note: The on-site nature of the role emphasizes the importance of in-person collaboration, team synergy, and direct mentorship, which are often key benefits of working within a large corporate structure like PepsiCo.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications and portfolios to assess basic qualifications, design fundamentals, and alignment with the company's creative needs. Candidates should ensure their portfolio clearly showcases relevant projects and skills.

• Skills Assessment/Creative Challenge: Potentially a design challenge or exercise, either timed or as a take-home assignment, to evaluate practical design skills, problem-solving abilities, and adherence to brand guidelines. Preparation should focus on demonstrating efficiency and creative thinking under constraints.

• Team/Manager Interviews: Interviews with the hiring manager and potential team members to assess cultural fit, communication skills, and how well the candidate collaborates. Be prepared to discuss your design process, how you handle feedback, and your career aspirations.

• Final Interview: May involve a review of the portfolio and creative challenge with senior leadership, focusing on the candidate's potential impact and long-term fit within the organization.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest, most relevant projects that demonstrate the skills required for this role (e.g., digital assets, POS adaptations, presentations).

• Tell a Story: For each project, briefly explain the brief, your role, the design process, the challenges faced, and the outcome or impact. Use clear, concise language.

• Highlight Brand Adaptation: Specifically include examples where you adapted existing brand assets or worked within strict brand guidelines.

• Showcase Technical Proficiency: Ensure your portfolio demonstrates strong command of Photoshop and Illustrator, with clean file structures and high-quality output.

• Address Multi-Channel Experience: Include examples of designs for various touchpoints (digital, print, social).

Challenge Preparation:

• Familiarize yourself with PepsiCo's current brand aesthetics and recent marketing campaigns.

• Practice designing within a time limit, focusing on delivering a polished concept rather than exhaustive detail.

• Be prepared to articulate your creative decisions and justify your design choices based on the brief and brand strategy.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should invest significant time in curating and presenting their work in a way that directly addresses the requirements outlined in the job description, emphasizing adaptability and execution within brand parameters.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop and Illustrator for graphic creation, photo retouching, and asset adaptation.

• Adobe InDesign: Likely used for layout and preparation of print-ready materials, and potentially presentation decks.

• Presentation Software: Proficiency in Microsoft PowerPoint or Google Slides for creating internal marketing presentations.

Analytics & Reporting:

• While not a primary focus, understanding how design impacts engagement metrics will be beneficial. Familiarity with analytics dashboards (e.g., Google Analytics, social media analytics) could be an advantage for understanding campaign performance. CRM & Automation:

• Not directly applicable to this creative role, but awareness of how designs are deployed through marketing automation platforms or CRM systems may be helpful for understanding the broader marketing ecosystem.

📝 Enhancement Note: The emphasis is heavily on Adobe Creative Suite. While not explicitly stated, familiarity with digital asset management (DAM) systems or project management tools used by large organizations like PepsiCo could be an added advantage for workflow efficiency.

👥 Team Culture & Values

Operations Values:

• Consumer Centricity: A core value at PepsiCo, meaning designs should aim to create "smiles" and "joyful moments" for consumers.

• Innovation: While this role focuses on adaptation, there's an underlying drive to innovate and find new ways to engage consumers visually.

• Collaboration: Working effectively within a team and across departments is crucial for success.

• Efficiency: Delivering high-quality work accurately and on time is essential in a fast-paced corporate environment.

• Data-Driven Approach: Understanding how design impacts performance metrics guides creative decisions and improvements.

Collaboration Style:

• Expect a collaborative environment where feedback is shared openly and constructively.

• Team members are encouraged to support each other, share knowledge, and work together to achieve common marketing goals.

• Cross-functional collaboration with marketing, brand, and potentially product development teams will be a regular aspect of the role.

📝 Enhancement Note: The culture at PepsiCo, as described, is positive, consumer-focused, and values teamwork. For a junior designer, demonstrating a willingness to learn, adapt, and contribute positively to team dynamics will be as important as technical skills.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creative Execution: Ensuring all designs adhere strictly to PepsiCo's established brand guidelines while still being fresh and engaging.

• Managing High Volume and Tight Deadlines: Working efficiently to produce a significant number of assets for various brands and campaigns within fast-paced timelines.

• Incorporating Feedback: Effectively translating constructive criticism from multiple stakeholders into improved design outcomes.

• Adapting to Evolving Digital Trends: Staying current with new design trends and technologies, particularly in digital advertising and social media.

Learning & Development Opportunities:

• Specialized Training: Access to role-specific training to enhance skills in areas like advanced Photoshop techniques, motion graphics, or digital design principles.

• Industry Exposure: Opportunities to learn from experienced designers and marketing professionals within a leading CPG company.

• Mentorship Programs: Guidance from senior team members to navigate career paths and develop professional skills.

• Internal Learning Platforms: Utilizing PepsiCo's digital resources for self-paced learning on various topics, including design and marketing.

📝 Enhancement Note: The challenges presented are typical for a junior designer in a large organization, emphasizing the importance of adaptability, efficiency, and continuous learning. The growth opportunities are robust, leveraging PepsiCo's resources for professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt an existing design or brand asset for a new purpose. What was your process, and what was the outcome?" (Focus on process, adherence to guidelines, and problem-solving.)

• "How do you ensure visual consistency across different creative deliverables for multiple brands?" (Highlight organizational skills, attention to detail, and understanding of brand systems.)

• "Walk me through a design project in your portfolio that you're particularly proud of. What was the objective, and how did you achieve it?" (Prepare to articulate your design thinking, tools used, and impact.) Company & Culture Questions:

• "Why are you interested in working for PepsiCo, and what do you admire about our brands?" (Research PepsiCo's mission, recent campaigns, and values.)

• "How do you handle receiving constructive criticism on your designs?" (Emphasize openness to feedback and a process for incorporating it.)

• "How do you stay updated on the latest design trends and technologies?" (Showcase proactivity in continuous learning.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by demonstrating a range of skills. Use clear headings and brief descriptions for each piece.

• Storytelling: For each selected project, prepare a concise narrative explaining the brief, your role, your design process, challenges, and the final result.

• Highlight Key Skills: Explicitly point out how specific projects demonstrate your proficiency in Photoshop, Illustrator, print design, and digital asset creation.

• Brand Alignment: Emphasize how your work adheres to brand guidelines and meets specific business objectives.

• Technical Details: Be ready to discuss software versions, file formats, and print specifications if asked.

📝 Enhancement Note: The interview process will heavily weigh the portfolio and the candidate's ability to articulate their design process and understanding of brand principles within a corporate context. Demonstrating enthusiasm for PepsiCo's brands and a collaborative spirit is key.

📌 Application Steps

To apply for this Jr. Content Designer position:

• Submit your application through the PepsiCo Jobs portal.

• Portfolio Customization: Curate your design portfolio to prominently feature projects demonstrating proficiency in Adobe Photoshop and Illustrator, adaptation of existing brand assets, and creation of assets for digital and print (POS) touchpoints.

• Resume Optimization: Tailor your resume to highlight relevant design experience, software proficiency, bilingual skills (English/Spanish), and any experience with consumer-facing brands. Quantify achievements where possible (e.g., "Created X number of assets for Y campaign").

• Interview Preparation: Practice articulating your design process, explaining your portfolio pieces, and demonstrating how you handle feedback. Prepare specific examples of your problem-solving skills and collaborative approach.

• Company Research: Thoroughly research PepsiCo, its brands, its mission, and recent marketing campaigns. Understand its values related to consumer centricity and innovation to align your responses with the company culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.