Jr. Content Designer

📍 Job Overview

Job Title: Jr. Content Designer

Company: PepsiCo

Location: Mexico City, Mexico

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-07-31

Experience Level: 0-2 years

Remote Status: On-site

🚀 Role Summary

• This role is focused on the creation and adaptation of print, digital, and motion content materials, requiring a solid understanding of design principles and proficiency in creative software.

• The Jr. Content Designer will be responsible for producing production-ready graphics, supporting the development of creative concepts, and adapting existing brand assets to meet business, customer, and consumer needs.

• This position operates within established creative processes, ensuring all deliverables are visually compelling, aligned with brand guidelines, and executed with accuracy and consistency.

• The role emphasizes a consumer-centric approach, contributing to the development of impactful visual assets for a global brand portfolio.

📝 Enhancement Note: While this role is titled "Jr. Content Designer," the emphasis on adapting brand assets, creating production-ready files, and working within established processes suggests a strong connection to Go-To-Market (GTM) and Marketing Operations functions, particularly in ensuring brand consistency and execution across various consumer touchpoints.

📈 Primary Responsibilities

• Support brainstorming sessions and actively contribute to the development of creative concepts for marketing initiatives.

• Design and execute low-complexity creative projects from initial concept through to final completion, ensuring timely delivery.

• Create engaging and visually compelling presentations for internal Marketing initiatives, effectively communicating ideas and strategies.

• Develop a diverse range of visual assets, including graphics, mockups, photo retouching, and other creative materials essential for campaign execution.

• Adapt key visuals and existing brand assets for various channels, including digital advertising, point-of-sale (POS) materials, and other consumer touchpoints, ensuring brand consistency.

• Prepare print-ready artwork and production files according to specified technical requirements and deadlines.

• Ensure all creative deliverables strictly align with established brand standards and maintain consistent visual identity across all platforms.

• Manage multiple projects and competing priorities simultaneously, demonstrating strong attention to detail in a fast-paced environment.

• Incorporate feedback effectively from stakeholders and continuously strive to improve creative, technical, and design skills through ongoing learning.

📝 Enhancement Note: The responsibilities indicate a need for strong project management and stakeholder communication skills, crucial for GTM operations where timely and accurate asset delivery directly impacts campaign performance and brand perception.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Digital Art, Visual Communication Design, or a closely related creative field. Experience:

• 1+ year of professional experience in a design role, preferably within an agency or in-house marketing department; recent graduates with substantial hands-on project experience are also encouraged to apply. Required Skills:

• Proficiency in Adobe Creative Suite, with a strong emphasis on Photoshop and Illustrator for graphic creation and manipulation.

• Basic knowledge of print design principles and production processes, including preparing files for commercial printing.

• Foundational understanding of motion graphics principles and software, demonstrating an ability to contribute to dynamic content.

• Advanced English and Spanish communication skills, both written and spoken, essential for collaboration in a multinational environment.

• Strong organizational skills, with the ability to manage multiple projects, prioritize tasks effectively, and meet strict deadlines.

• Excellent problem-solving abilities, with a proactive approach to identifying and resolving design challenges.

• High attention to detail, ensuring accuracy and quality in all creative outputs. Preferred Skills:

• Experience working with consumer-facing brands, understanding their unique visual communication needs.

• Familiarity with digital advertising asset creation and best practices for various online platforms.

• Exposure to point-of-sale (POS) material design and production requirements.

• Basic photo retouching and manipulation skills.

• Eagerness to learn and grow within a collaborative and dynamic creative environment.

📝 Enhancement Note: The bilingual requirement (English/Spanish) is critical for a role at PepsiCo's Mexico City office, indicating a need to support both local and potentially broader regional marketing efforts. The emphasis on Adobe Creative Suite and specific design tasks aligns with typical GTM operations requirements for asset production.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing strong design fundamentals, demonstrated through academic, personal, freelance, or professional projects.

• Projects should highlight the ability to create assets for multiple touchpoints, including social media graphics, POS materials, digital banners, and campaign adaptations.

• The portfolio must reflect strong visual execution, meticulous attention to detail, and the capacity to apply design concepts effectively across diverse formats.

• Projects demonstrating an understanding of branding and how to maintain visual consistency across different media are highly valued. Process Documentation:

• While not explicitly stated as a requirement for documentation, the role implies adherence to established creative processes and workflows for asset creation and adaptation.

• Candidates should be prepared to discuss their personal workflow for managing projects from brief to final delivery, including how they incorporate feedback and ensure brand compliance.

• The ability to follow and contribute to standardized processes for asset management and version control will be beneficial.

📝 Enhancement Note: For a design role supporting GTM, the portfolio is the primary tool for demonstrating process adherence and output quality. The emphasis on multi-touchpoint assets suggests the need for understanding the entire campaign lifecycle, a core concern for operations.

💵 Compensation & Benefits

Salary Range:

• Based on industry standards for a Jr. Content Designer role in Mexico City with 0-2 years of experience, a competitive salary range is estimated to be between MXN 18,000 - MXN 30,000 per month, depending on specific qualifications and experience. Benefits:

• Opportunities for continuous learning and development through a wide range of programs.

• Access to internal digital platforms that promote self-directed learning and skill enhancement.

• Leadership development programs designed to foster growth and career progression.

• Specialized training tailored to the specific requirements of the role.

• Learning experiences facilitated by both internal and external providers.

• Recognition programs for achievements, seniority, behavior, and leadership.

• Financial wellness programs designed to support associates in reaching their financial goals.

• A flexibility program offering work-life balance and adaptation to individual lifestyles.

• Benefits for family members, including a Wellness Line, access to thousands of Agreements and Discounts, Scholarship programs for children, and Aid Plans for various life events. Working Hours:

• Standard full-time working hours, estimated at 40 hours per week, with potential for flexibility as outlined in the benefits program.

📝 Enhancement Note: The provided benefits are extensive and align with large multinational corporations like PepsiCo, offering significant value beyond base compensation. The salary estimate is based on typical junior-level creative roles in the Mexico City market, considering the company's industry and size.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage. PepsiCo is a global leader with a diverse portfolio of iconic brands such as Gatorade, Lay’s, and Quaker, operating at the intersection of food, beverages, and consumer goods. This industry context means a constant drive for innovation, consumer engagement, and efficient market execution.

Company Size: PepsiCo is a large, multinational corporation with tens of thousands of employees globally. This scale implies well-established processes, significant resources, and opportunities for career advancement, but also a need for clear communication and adherence to corporate standards.

Founded: PepsiCo was formed in 1965 through the merger of Pepsi-Cola and Frito-Lay. This long history signifies stability, deep market knowledge, and a strong brand legacy, influencing its operational approach and commitment to long-term growth.

Team Structure:

• The Jr. Content Designer will likely be part of a broader Marketing or Creative department, potentially within a regional or brand-specific team.

• The team structure is expected to be hierarchical, with senior designers, art directors, and marketing managers overseeing projects and providing guidance.

• Collaboration is key, with frequent interaction with marketing teams, brand managers, and potentially other creative specialists to ensure cohesive campaign execution. Methodology:

• Data-Driven Decisions: While this role is creative, PepsiCo's operations are heavily data-driven. Creative output is expected to align with consumer insights, market trends, and performance metrics.

• Agile Execution: In a fast-paced consumer goods environment, marketing and creative processes often incorporate agile methodologies to respond quickly to market changes and campaign needs.

• Brand Consistency: A core methodological focus is maintaining strict brand guidelines across all creative assets, ensuring a unified brand experience for consumers.

Company Website: https://pepsicojobs.com

📝 Enhancement Note: PepsiCo's "Careers to Smile About" ethos suggests a culture that balances professional rigor with a positive and engaging work environment. For operations professionals, this translates to a focus on efficiency and impact within a supportive framework.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-level (Jr.) position, indicating a focus on foundational skill development and execution under guidance. It serves as a stepping stone for individuals looking to build a career in creative design, potentially within marketing operations or brand management.

Reporting Structure: The Jr. Content Designer will likely report to a Senior Designer, Art Director, or Marketing Manager who oversees creative output and project management. This structure provides mentorship and clear direction.

Operations Impact: While not directly in a traditional "operations" role, this position has a significant impact on Go-To-Market (GTM) strategies by ensuring that marketing campaigns are visually compelling, brand-consistent, and effectively executed across all consumer touchpoints. High-quality content is crucial for driving consumer engagement and sales.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific design areas such as digital advertising, motion graphics, or packaging design.

• Cross-functional Exposure: Potential to collaborate with various marketing functions, gaining insights into campaign strategy, consumer insights, and product launches.

• Career Advancement: Progression to roles like Content Designer, Senior Content Designer, Art Director, or potentially into brand management or marketing operations roles with further experience and development.

• Learning and Development: Access to PepsiCo's extensive internal and external learning resources, including specialized training, digital platforms, and leadership development programs.

📝 Enhancement Note: The growth trajectory for a Jr. Content Designer at a company like PepsiCo is often tied to mastering brand asset adaptation and contributing to campaign execution, bridging the gap between creative conception and operational deployment.

🌐 Work Environment

Office Type: On-site position located in a corporate office environment in Mexico City. This setting typically offers structured workspaces, collaborative areas, and access to necessary office equipment and technology.

Office Location(s): The primary location is BOSQUES DE LOS DURAZNOS NO. 67, 11700, MIGUEL HIDALGO, MEXICO CITY, DF, MEXICO. This is a professional business district, likely offering good access to transportation and amenities.

Workspace Context:

• Collaborative Environment: The office setting encourages face-to-face interaction, facilitating brainstorming sessions, feedback exchange, and team building with colleagues.

• Tools and Technology: Access to industry-standard design software (Adobe Creative Suite) and hardware will be provided. This enables efficient execution of design tasks.

• Team Interaction: Opportunities for regular interaction with the creative team, marketing professionals, and other stakeholders, fostering a dynamic and communicative work environment.

Work Schedule: The role is full-time, with standard business hours (approximately 40 hours per week). While a structured schedule is expected, PepsiCo's flexibility program may offer some adaptability for work-life balance, though on-site presence is required for this specific role.

📝 Enhancement Note: The on-site requirement for this role is typical for creative positions where collaboration and access to specific hardware/software are critical. It also suggests a focus on building team cohesion and direct mentorship.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and design capabilities.

• Portfolio Presentation & Interview: Candidates will likely be asked to present their portfolio, discussing specific projects, design choices, and how they approach creative challenges. This stage also involves behavioral and technical questions.

• Skills Assessment (Potential): A short design exercise or case study to evaluate practical design skills, problem-solving abilities, and proficiency with design software under timed conditions.

• Final Interview: Meeting with hiring managers and potential team members to assess cultural fit, communication skills, and overall suitability for the role and PepsiCo's environment.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest, most relevant projects that demonstrate a range of skills (digital, print, adaptation) and your design process.

• Tell a Story: For each project, clearly articulate the brief, your role, your design process, the challenges you faced, and the outcome or impact. Use visuals effectively.

• Highlight Brand Adaptation: If possible, include examples of how you've adapted existing brand assets or worked within specific brand guidelines. This is crucial for a role at PepsiCo.

• Showcase Technical Proficiency: Ensure your portfolio reflects your command of Photoshop and Illustrator, and mention any experience with motion graphics or print production.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate (e.g., PDF, personal website), and free of errors.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the objective, target audience, and any constraints.

• Focus on Process: Document your thought process, even for quick exercises. Show how you arrive at your solution.

• Brand Alignment: Consider PepsiCo's brand identity and target consumers when developing your solution.

• Concise Communication: Be prepared to present your solution clearly and concisely, highlighting key design decisions and their rationale.

📝 Enhancement Note: The emphasis on portfolio presentation and potential design challenges underscores the practical, execution-oriented nature of this role within PepsiCo's marketing operations. Demonstrating an understanding of brand consistency and adaptability is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential. Deep proficiency in Photoshop and Illustrator is required for graphic creation, manipulation, and adaptation.

• Adobe After Effects (Basic): Beneficial for motion graphics tasks, supporting the creation of dynamic digital content.

• Microsoft Office Suite: Standard for internal presentations and documentation, particularly PowerPoint for visual presentations.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how creative assets perform on different platforms is a plus. Familiarity with basic digital marketing metrics (impressions, clicks, engagement) can inform design decisions. CRM & Automation:

• Not directly applicable to this design role, but understanding how marketing automation platforms use creative assets can be advantageous.

📝 Enhancement Note: The core technical requirement is mastery of Adobe Creative Suite, particularly Photoshop and Illustrator, which are fundamental tools for any GTM or marketing operations creative function.

👥 Team Culture & Values

Operations Values:

• Consumer Centricity: A strong focus on understanding and serving the needs of consumers through compelling and relevant content.

• Innovation: Encouraging creative thinking and new approaches to visual communication to keep brands fresh and engaging.

• Collaboration: A team-oriented environment where ideas are shared, and collective effort drives successful outcomes.

• Accountability: Taking ownership of projects and deliverables, ensuring quality and timely execution.

• Integrity: Upholding brand standards and ethical practices in all creative work.

Collaboration Style:

• Cross-functional Integration: Active collaboration with marketing teams, brand managers, and potentially other creative specialists to ensure all visual assets align with campaign objectives and brand messaging.

• Feedback-Driven Improvement: An open culture for providing and receiving constructive feedback to refine creative work and enhance overall quality.

• Knowledge Sharing: Encouraging the sharing of design techniques, industry trends, and best practices within the team to foster collective growth and efficiency.

📝 Enhancement Note: PepsiCo's values emphasize a balance between creative execution and operational rigor, ensuring that design efforts are both impactful and aligned with business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: Adapting to tight deadlines and high-volume project demands typical of a large consumer goods company.

• Brand Consistency Across Channels: Ensuring that all adapted assets maintain visual integrity and brand messaging across diverse platforms (print, digital, motion).

• Incorporating Diverse Feedback: Effectively synthesizing feedback from multiple stakeholders with potentially differing creative visions.

• Staying Current with Design Trends: Continuously learning and integrating new design techniques and software capabilities to keep creative output fresh and relevant.

Learning & Development Opportunities:

• Specialized Design Training: Opportunities to attend workshops or courses focused on advanced Photoshop, Illustrator, or motion graphics techniques.

• Brand Marketing Immersion: Gaining deeper understanding of marketing strategies and consumer insights that inform creative briefs.

• Mentorship: Learning from experienced designers and art directors within the PepsiCo creative team.

• Exposure to Global Campaigns: Working on assets for international brands provides broad creative exposure and understanding of global market nuances.

📝 Enhancement Note: This role presents an excellent opportunity to hone practical design skills within a structured corporate environment, with clear pathways for skill development and career progression in marketing and creative operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt an existing brand asset for a new purpose. What was your process and what challenges did you face?" (Assesses brand understanding and adaptation skills)

• "How do you ensure visual consistency across different marketing channels (e.g., social media, print, digital ads)?" (Evaluates understanding of GTM asset management)

• "Walk me through a creative project you're particularly proud of from your portfolio. What was your role, your process, and the outcome?" (Tests communication, process, and self-assessment) Company & Culture Questions:

• "What interests you about working for PepsiCo and specifically in this content design role?" (Assesses motivation and cultural fit)

• "How do you handle constructive criticism or feedback on your designs?" (Evaluates adaptability and collaboration)

• "How do you stay updated on the latest design trends and software advancements?" (Gauges proactivity and commitment to professional development) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your solution, your specific contribution, and the results.

• Highlight Process: Show your sketches, mood boards, or iterations to demonstrate your design thinking.

• Emphasize Technical Skills: Point out specific techniques used in Photoshop or Illustrator.

• Address Brand Guidelines: Explain how your work adhered to or adapted brand requirements.

• Be Concise and Engaging: Practice your presentation to ensure it flows well and keeps the audience engaged.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also the operational skills of process adherence, brand consistency, and effective communication, which are vital for success in a corporate GTM environment.

📌 Application Steps

To apply for this operations position:

• Submit your application through the PepsiCo Jobs portal, ensuring all required fields are completed accurately.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate proficiency in Adobe Creative Suite (Photoshop, Illustrator), experience with print and digital asset creation, and particularly any examples of adapting existing brand visuals for different touchpoints.

• Resume Optimization: Ensure your resume clearly outlines your design experience, education, and any relevant technical skills. Use keywords from the job description such as "Graphic Design," "Content Design," "Adobe Creative Suite," "Brand Guidelines," and "Print-Ready Artwork." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, how you incorporate feedback, and your understanding of brand consistency. Prepare specific examples from your portfolio that showcase your ability to meet the role's requirements.

• Company Research: Familiarize yourself with PepsiCo's brand portfolio, recent marketing campaigns, and their stated values. Understanding their consumer-centric approach and commitment to creating joy will help you tailor your responses and demonstrate cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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