Webflow Developer

📍 Job Overview

Job Title: Webflow Developer

Company: DICK'S Sporting Goods (GameChanger)

Location: United States

Job Type: FULL_TIME

Category: Web Development / Marketing Operations

Date Posted: December 22, 2025

Experience Level: Mid-Senior Level (3-5 years)

Remote Status: Remote (US-based)

🚀 Role Summary

• Drive the development and ongoing optimization of core digital experiences on the Webflow platform, ensuring high performance, security, and search engine visibility.

• Implement and maintain technical SEO and Answer Engine Optimization (AEO) strategies to enhance organic search reach and improve content discoverability.

• Collaborate cross-functionally with design, data, analytics, product, and marketing teams to deliver data-driven website improvements and user experiences.

• Manage website hygiene, performance metrics, and security protocols to ensure a robust and reliable digital presence.

📝 Enhancement Note: This role is situated within the GameChanger division of DICK'S Sporting Goods, focusing on youth sports technology. The Webflow Developer will be instrumental in shaping the company's primary digital touchpoints, blending creative development with strategic performance optimization. The emphasis on AEO (Answer Engine Optimization) alongside traditional SEO indicates a forward-thinking approach to search strategy.

📈 Primary Responsibilities

• Develop new pages, components, and comprehensive site experiences within Webflow, adhering to brand guidelines and maintaining a clean, scalable code structure.

• Manage and update existing Webflow implementations, ensuring optimal accessibility, responsiveness, and user experience across all devices.

• Oversee critical website infrastructure, including security certificates, hosting configurations, redirect management, and overall site health.

• Implement and maintain design systems, content management system (CMS) structures, and reusable components within the Webflow environment.

• Execute technical and on-page SEO best practices to elevate organic search rankings and drive qualified traffic.

• Support and implement AEO strategies, including schema markup, structured content, and content organization, to enhance performance in AI search and answer platforms.

• Conduct regular keyword research, metadata optimization, and comprehensive site audits to identify and capitalize on organic search opportunities.

• Monitor and maintain website performance, focusing on uptime, load speed, Content Delivery Network (CDN) utilization, and Core Web Vitals.

• Perform routine website hygiene tasks such as link audits, CMS cleanup, redirect mapping, and accessibility improvements.

• Identify and resolve security vulnerabilities, outdated dependencies, and platform-specific risks within the Webflow ecosystem.

• Collaborate with data and analytics teams to establish robust tracking, reporting mechanisms, and actionable insights.

• Design and execute A/B tests, multivariate tests, and user experience (UX) experiments to inform and validate ongoing site enhancements.

• Leverage analytical insights to refine website copy, design elements, layout, user funnels, and interactions to boost engagement and conversion rates.

📝 Enhancement Note: The responsibilities highlight a full-stack approach to website management, extending beyond mere development to encompass strategic performance marketing elements like SEO, AEO, and A/B testing. This role requires a blend of technical development skills and analytical marketing acumen.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 3-5 years of professional experience specifically in Webflow development, with a proven track record of hands-on ownership of production-level Webflow sites.

• Demonstrable experience with technical and on-page SEO, including structured data implementation, sitemap management, page-level optimization, and understanding search intent.

• Proven experience in implementing and optimizing for AEO practices, such as schema markup, FAQ structures, conversational query optimization, and answer-first content strategies.

• Familiarity with web performance metrics and proficiency with website optimization tools (e.g., Google Analytics 4 (GA4), Google Search Console, SEMrush, or similar).

• Experience managing essential website infrastructure, including SSL certificates, hosting environments, and general website security best practices.

Required Skills:

• Webflow Development: Advanced proficiency in building and managing complex websites within the Webflow platform.

• Front-End Technologies: Strong command of HTML, CSS, and a foundational understanding of JavaScript.

• Technical SEO: Expertise in website structure, crawlability, indexability, schema markup, and site audits.

• Website Performance Optimization: Knowledge of Core Web Vitals, load speed optimization, and performance monitoring tools.

• Analytics & Data Interpretation: Ability to utilize GA4, Search Console, and other tools to derive actionable insights for website improvement.

• Security Management: Understanding of website security best practices, SSL certificates, and hosting management.

• Cross-Functional Collaboration: Proven ability to work effectively with designers, marketers, data analysts, and product teams.

• Problem-Solving & Proactivity: A proactive mindset with strong organizational skills and the ability to manage multiple projects simultaneously.

Preferred Skills:

• Proficiency with JavaScript for enhanced interactivity and functionality.

• Experience with Webflow Logic, Memberships, or advanced integrations.

• Familiarity with design tools such as Figma for translating designs into Webflow.

• Experience working with APIs or light JavaScript scripting for custom functionality.

• Background in Conversion Rate Optimization (CRO), UX writing, or content strategy.

📝 Enhancement Note: The requirement for 4+ years of professional Webflow experience, coupled with a Bachelor's degree in a relevant field, positions this as a mid-to-senior level role. The emphasis on both SEO and AEO suggests a need for a candidate who understands evolving search landscapes, including AI-driven search.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Webflow Project Showcase: A curated selection of at least 3-5 production-level Webflow websites that demonstrate a range of complexity, design fidelity, and functional implementation. Each project should clearly articulate the challenge, your role, the solutions implemented, and the outcomes achieved.

• Performance Optimization Case Studies: Specific examples showcasing how you have improved website performance (e.g., load speed, Core Web Vitals) using Webflow's capabilities or complementary techniques. Quantifiable results are essential.

• SEO/AEO Implementation Examples: Demonstrations of how you've applied technical SEO and AEO best practices. This could include examples of structured data implementation, content organization for search engines, or improvements in organic search visibility.

• Website Hygiene & Security: Evidence of managing website health, such as examples of implementing redirects, conducting link audits, or addressing security concerns.

• Data-Driven Iteration: If possible, include a case study illustrating how you used analytics or A/B testing to inform and drive website changes that led to measurable improvements in user engagement or conversion.

Process Documentation:

• Workflow Design: Ability to document the process for building new Webflow pages or components, from initial design handoff to final deployment, including version control and QA steps.

• SEO Implementation Process: Clear steps outlined for conducting SEO audits, implementing on-page optimizations, and managing technical SEO elements within Webflow.

• Performance Monitoring & Improvement Cycle: A documented approach to regularly monitoring website performance metrics and the iterative process for identifying and implementing optimizations.

• Security Management Protocol: A defined process for managing website security, including regular checks, vulnerability assessments, and incident response.

📝 Enhancement Note: For a role focused on development and optimization, a strong portfolio is critical. Candidates should be prepared to walk through their projects, detailing their technical approach, problem-solving methodology, and the quantifiable impact of their work. Demonstrating an understanding of the full website lifecycle from build to ongoing optimization is key.

💵 Compensation & Benefits

Salary Range:

• The target salary range for this position is between $100,000 and $120,000 USD per year.

• This range is part of a competitive total rewards package that may include incentive compensation and equity, depending on eligibility.

Benefits:

• Health & Wellness:

  • Full health benefits including medical, dental, vision, prescription coverage.
  • Flexible Spending Accounts (FSA), Health Reimbursement Arrangements (HRA), Health Savings Accounts (HSA).
  • Coverage for family and dependents.
  • Monthly physical, mental, wellness, and learning stipend offered through Holisticly.

• Work-Life Balance:

  • Unlimited vacation policy.
  • Paid volunteer opportunities.
  • Company-paid parental leave: up to 20 weeks for birthing parents and up to 12 weeks for non-birthing parents.
  • Family building benefits offered through Progyny.

• Professional Development & Home Office:

  • Technology stipend: $4,000 every 2 years for essential technology upgrades.
  • Work-From-Home (WFH) stipend: $500 annually to enhance home office comfort.
  • Learning stipend: $500 annually towards continued professional development.

• Retirement & Financial:

  • Retirement savings: Traditional and Roth 401K plans through Vanguard with immediate company match.
  • Life insurance: basic life, supplemental life, and dependent life coverage.
  • Short-term and long-term disability leave.

• Employee Perks:

  • DICK'S Sporting Goods and their family of brands teammate discount.

Working Hours:

• This is a full-time position, typically requiring approximately 40 hours per week.

• The remote nature of the role offers flexibility in managing work hours, provided that core business needs, team collaboration, and project deadlines are met.

📝 Enhancement Note: The compensation range is competitive for a mid-senior Webflow Developer role in the US. The extensive benefits package, including substantial stipends for technology, WFH, and learning, underscores the company's commitment to employee well-being and professional growth, particularly for remote workers. The inclusion of unlimited vacation and generous parental leave is also noteworthy.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports & Recreation Technology / E-commerce / Youth Sports

Company Size: GameChanger is a part of DICK'S Sporting Goods, a large retail corporation. GameChanger itself operates as a dynamic, remote-first tech company. The specific size of the GameChanger tech/marketing team is not detailed but is implied to be growing.

Founded: GameChanger was founded in 2013, and acquired by DICK'S Sporting Goods in 2017. This provides a blend of startup agility within a large, established corporate structure.

Team Structure:

• Reports To: Senior Director of Marketing.

• Cross-Functional Collaboration: The role requires close collaboration with design, content, data, analytics, and product teams. This indicates a highly integrated, team-oriented approach to website development and optimization.

• Operations Focus: While not a traditional "Revenue Operations" or "Sales Operations" role, the Webflow Developer is embedded within Marketing Operations, responsible for the performance and efficiency of key digital assets that drive engagement and potential conversion.

Methodology:

• Data-Driven Decision Making: The emphasis on analytics, A/B testing, and optimization indicates a strong reliance on data to inform website strategy and improvements.

• Agile Development Practices: The need to manage multiple updates and projects simultaneously, coupled with cross-functional collaboration, suggests an agile or iterative approach to development and deployment.

• User-Centric Design: The focus on user experience, accessibility, and responsiveness points to a commitment to building intuitive and effective digital interfaces.

Company Website: https://dickssportinggoods.com/ and https://www.gc.com/

📝 Enhancement Note: The dual identity of GameChanger as a distinct tech entity within the larger DICK'S Sporting Goods ecosystem offers a unique work environment. Candidates should expect a culture that values innovation and agility, potentially with access to the resources of a major corporation.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-to-Senior level within the Marketing Operations and Web Development spectrum. It offers significant ownership and strategic input over the company's primary digital platform.

Reporting Structure: The Webflow Developer will report directly to the Senior Director of Marketing. This senior-level reporting line suggests direct access to leadership and a significant voice in marketing technology strategy.

Operations Impact: The Webflow Developer's work directly impacts user acquisition, engagement, and potentially conversion rates by ensuring the website is performant, user-friendly, and optimized for search. This role is crucial for the effectiveness of marketing campaigns and the overall digital presence of GameChanger.

Growth Opportunities:

• Technical Specialization: Deepen expertise in Webflow advanced features, integrations, and potentially explore related front-end development or full-stack capabilities.

• SEO/AEO Leadership: Grow into a specialized SEO/AEO strategist role, leading initiatives for organic visibility and answer engine optimization.

• Marketing Operations Strategy: Transition into broader marketing operations responsibilities, focusing on MarTech stack integration, campaign execution, and data analysis.

• Cross-Functional Leadership: Develop skills in project management and team leadership by taking on more complex projects and potentially mentoring junior team members.

• Product Development Collaboration: Contribute to product feature development by providing insights on user experience and front-end implementation from a web perspective.

📝 Enhancement Note: The role offers a clear path for growth from a hands-on developer to a more strategic operations or technical leadership position, particularly within the digital marketing and web development domain. The emphasis on data-driven optimization fosters analytical skill development.

🌐 Work Environment

Office Type: Remote-first, with the option to work from a well-furnished, modern office located in Manhattan, NY.

Office Location(s):

• Remote within the United States (with specific state exclusions: AK, DE, HI, IA, LA, MS, MT, OK, SC).

Workspace Context:

• Remote Flexibility: Candidates can work from anywhere in the US (excluding specified states), offering significant autonomy.

• Collaborative Digital Space: Expect a highly collaborative digital environment, utilizing various communication and project management tools to connect with remote colleagues.

• Technology & Tools: Access to modern development and collaboration tools is implied, supported by technology and WFH stipends.

Work Schedule:

• Standard full-time hours (approximately 40 hours/week) are expected.

• The remote-first nature allows for flexibility in daily scheduling, provided core meeting times and project deadlines are met.

📝 Enhancement Note: The remote-first policy with an optional office provides a hybrid-like flexibility. Candidates should be comfortable working autonomously and leveraging digital tools for communication and collaboration. The state exclusions are important for remote candidates to note.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the required skills and experience.

• Technical Assessment/Challenge: Candidates may be asked to complete a Webflow development or website optimization challenge. This could involve building a specific component, optimizing a given page, or outlining a strategy for a hypothetical scenario.

• Hiring Manager Interview: A discussion with the Senior Director of Marketing to delve into your experience, problem-solving approach, and understanding of Webflow, SEO, and performance optimization.

• Cross-Functional Interviews: Interviews with members of the design, data, or marketing teams to assess collaboration skills and cultural fit.

• Final Interview: Potentially with higher-level leadership to discuss strategic alignment and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your Webflow expertise, SEO/AEO implementation, performance optimization efforts, and data-driven improvements. Aim for quality over quantity.

• Quantify Impact: For each project, clearly articulate the problem, your solution, the tools/techniques used, and the measurable results (e.g., % increase in traffic, improvement in load speed, conversion rate uplift).

• Showcase Process: Be prepared to discuss your development workflow, how you approach SEO/AEO implementation, and your methodology for performance testing and optimization.

• Highlight Collaboration: If possible, describe instances where you collaborated with designers, marketers, or data analysts, and how that collaboration led to a better outcome.

• Address AEO: Specifically highlight any experience or understanding of AEO principles and how you've applied them or would apply them.

• Webflow Specifics: Detail your experience with Webflow's advanced features, CMS, components, and any integrations or custom code used.

Challenge Preparation:

• Webflow Proficiency: Be ready to demonstrate your ability to build responsive, well-structured, and visually accurate layouts in Webflow.

• SEO/AEO Fundamentals: Refresh your knowledge of technical SEO best practices, on-page optimization, structured data, and emerging AEO concepts.

• Performance Metrics: Understand how to interpret and improve key web performance indicators like Core Web Vitals.

• Problem-Solving: Approach any challenge with a structured methodology, clearly stating assumptions, outlining steps, and justifying your solutions.

• Communication: Clearly articulate your thought process and solutions, whether written or verbal.

📝 Enhancement Note: The explicit request to refrain from using AI tools during interviews is a significant point. Candidates must prepare to demonstrate their authentic skills and critical thinking without AI assistance. The portfolio review will likely be a key component, requiring candidates to articulate their process and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for website development and management. Expect deep dives into its capabilities, CMS, components, and potentially Webflow Logic or Memberships.

• HTML & CSS: Foundational languages for front-end development.

• JavaScript (Preferred): For enhanced interactivity, custom functionality, and potential API integrations.

Analytics & Reporting:

• Google Analytics 4 (GA4): Essential for tracking website traffic, user behavior, and conversion metrics.

• Google Search Console: For monitoring website performance in Google Search, identifying errors, and submitting sitemaps.

• SEMrush (or similar): For keyword research, competitor analysis, site audits, and rank tracking.

CRM & Automation:

• Not explicitly mentioned: While not a primary focus for this role, awareness of how the website integrates with CRM (e.g., Salesforce, HubSpot) or marketing automation platforms might be beneficial for understanding broader GTM operations.

Other Relevant Tools:

• Figma (Nice-to-have): For collaborating with designers and interpreting design files.

• APIs & Scripting (Nice-to-have): For custom integrations and advanced functionality.

📝 Enhancement Note: Proficiency in Webflow is non-negotiable. Strong analytical skills supported by GA4 and Search Console are crucial for the optimization aspect of the role. The "nice-to-have" skills suggest areas where candidates can differentiate themselves.

👥 Team Culture & Values

Operations Values:

• Builder Mentality: A strong emphasis on being a "builder at heart" with a keen eye for detail and design fidelity. This translates to a proactive approach to creating and refining digital assets.

• Collaboration: Comfort and effectiveness in working cross-functionally with diverse teams (designers, marketers, data analysts) is paramount.

• Proactiveness & Organization: The ability to manage multiple tasks, projects, and updates simultaneously with a high degree of organization and initiative.

• Curiosity & Optimization: A drive to constantly seek ways to improve and optimize processes, performance, and user experiences.

• Data-Driven Improvement: Translating analytical insights into actionable, tangible improvements on the website.

Collaboration Style:

• Integrated Teamwork: Expect a collaborative environment where ideas are shared freely, and contributions from different disciplines are valued.

• Iterative Process: The focus on A/B testing and data-driven iteration suggests a culture that embraces experimentation and learning from results.

• Feedback Loop: A culture where feedback is actively sought and given to ensure continuous improvement of both the product and individual skills.

📝 Enhancement Note: The company values emphasize a hands-on, proactive, and data-informed approach to web development and optimization. Candidates who thrive in collaborative, iterative environments and are driven by continuous improvement will likely be a strong fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Development and Optimization: Effectively managing time between building new features and continuously optimizing existing ones for performance and SEO.

• Keeping Pace with Webflow & SEO Trends: Staying current with Webflow's evolving features and the dynamic landscape of SEO and AEO best practices.

• Cross-Functional Alignment: Ensuring technical constraints and opportunities are well-communicated and understood across diverse teams with different priorities.

• Data Interpretation & Actionability: Translating complex analytics and A/B test results into clear, actionable website changes.

• Remote Collaboration Dynamics: Maintaining strong communication and team cohesion in a remote-first environment.

Learning & Development Opportunities:

• Advanced Webflow Certifications/Training: Pursuing specialized knowledge in Webflow's advanced features, integrations, or custom code capabilities.

• SEO/AEO Certifications & Conferences: Deepening expertise in search engine optimization and the emerging field of Answer Engine Optimization through courses and industry events.

• Data Analysis & A/B Testing Workshops: Enhancing skills in interpreting web analytics, designing experiments, and utilizing data for strategic decision-making.

• Cross-Functional Skill Development: Gaining exposure to marketing strategy, UX design principles, and data science through collaboration.

• Mentorship: Opportunities to learn from senior leaders within the marketing and analytics teams.

📝 Enhancement Note: This role presents an excellent opportunity for a Webflow Developer to expand their skillset into performance marketing, data analysis, and strategic website management, making them a more versatile operations professional.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for building a new, complex landing page in Webflow from a design mockup. How do you ensure responsiveness and accessibility?"

• "Walk me through a time you improved a website's SEO performance. What steps did you take, what tools did you use, and what were the results?"

• "How would you approach optimizing a slow-loading page on our website? What metrics would you focus on, and what Webflow-specific techniques would you employ?"

• "Explain your understanding of AEO and how it differs from traditional SEO. How would you implement AEO strategies on a Webflow site?"

Company & Culture Questions:

• "What interests you about GameChanger and DICK'S Sporting Goods?"

• "How do you stay updated on the latest Webflow features and web development best practices?"

• "Describe your ideal work environment and how you contribute to a positive team culture, especially in a remote setting."

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, follow a clear story: Problem/Goal -> Your Role/Approach -> Solution/Implementation -> Results/Impact.

• Quantify Everything: Use specific numbers and metrics to demonstrate the impact of your work (e.g., "Reduced load time by 1.5 seconds," "Increased organic traffic by 20%," "Improved conversion rate by 5%").

• Showcase Technical Detail: Be ready to discuss the specific Webflow features, custom code, CSS techniques, or SEO implementations you used.

• Explain Your 'Why': Articulate the reasoning behind your design and development choices, especially how they align with business objectives or user needs.

• Highlight Collaboration: If a project involved teamwork, explain your contribution and how you interacted with others.

• Address AEO: Be prepared to discuss your understanding and application of AEO principles, even if it's hypothetical for some projects.

Challenge Preparation:

• Practice Webflow Builds: Familiarize yourself with common Webflow components, responsive design settings, and CMS structures.

• SEO Audit Checklist: Have a mental checklist of technical SEO elements to check (sitemaps, robots.txt, structured data, mobile usability, etc.).

• Performance Tools Familiarity: Know how to quickly assess Core Web Vitals and identify common performance bottlenecks.

• Clear Communication: Practice explaining technical concepts in a clear, concise manner, suitable for both technical and non-technical audiences.

📝 Enhancement Note: Given the explicit mention of AI use during interviews, candidates should meticulously prepare to answer questions and perform tasks without AI assistance, focusing on demonstrating genuine critical thinking, problem-solving skills, and a deep understanding of Webflow and web optimization principles.

📌 Application Steps

To apply for this Webflow Developer position:

• Submit your application through the provided Workday link: https://dickssportinggoods.wd1.myworkdayjobs.com/DSG/job/06083-GameChanger/Webflow-Developer_202519711

• Curate Your Portfolio: Select your strongest Webflow projects that highlight development, SEO/AEO implementation, and performance optimization. Prepare to discuss quantifiable results and your process for each.

• Optimize Your Resume: Ensure your resume clearly lists your Webflow experience, proficiency in HTML/CSS/JavaScript, SEO/AEO knowledge, and experience with analytics tools. Use keywords from the job description.

• Prepare for Technical Assessments: Practice building responsive layouts in Webflow and be ready to discuss technical SEO and website performance optimization strategies.

• Research GameChanger/DICK'S Sporting Goods: Understand their mission, target audience (youth sports), and recent initiatives to tailor your responses and demonstrate genuine interest. Pay attention to their current digital presence.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, especially regarding interview processes and specific technical requirements, should be verified directly with the hiring organization before making application decisions. Candidates are explicitly asked to refrain from using AI tools during interviews.