Web Designer Marketing - Expert Emailing et Parcours Clients - H/F

📍 Job Overview

Job Title: Web Designer Marketing - Expert Emailing et Parcours Clients - H/F

Company: GENERALI VIE

Location: Saint-Denis, Réunion, France

Job Type: Full-Time

Category: Marketing Operations / Digital Marketing Operations

Date Posted: May 05, 2026

Experience Level: Mid-Senior Level (4+ years)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the design, implementation, and optimization of client marketing campaigns and customer journeys, with a primary focus on Salesforce Marketing Cloud (SFMC) content system management.

• Drive continuous improvement of email content, existing marketing devices, and processes to enhance user experience, performance, and security.

• Ensure the technical and graphic quality of all digital deliverables, adhering to brand standards, regulatory requirements, accessibility, compatibility, and responsive design norms.

• Act as a key collaborator with cross-functional teams including marketing, IT, CRM, graphic studio, and UX to achieve campaign objectives and streamline operational workflows.

• Serve as a reference point for digital communication and email routing tools like Sarbacane, contributing to broader digital marketing initiatives.

📝 Enhancement Note: This role bridges Web Design, Marketing Operations, and CRM expertise, with a strong emphasis on customer journey optimization through email marketing automation. The hybrid work arrangement suggests a need for strong self-management and communication skills.

📈 Primary Responsibilities

• Manage and maintain the Salesforce Marketing Cloud (SFMC) content system, including the creation of content blocks, updating templates, and managing personalization rules (e.g., contact blocks, legal mention blocks).

• Design and develop landing pages, forms, banners, and other digital assets within SFMC, as guided by project managers, to support marketing initiatives.

• Implement necessary personalization for client marketing devices, ensuring alignment with project scope and campaign objectives.

• Drive continuous improvement initiatives for content and existing marketing devices, focusing on template optimization, UX enhancements, performance metrics, and process streamlining.

• Develop HTML emails, ensuring adherence to accessibility, compatibility, and responsive design standards for optimal cross-device and cross-browser performance.

• Collaborate closely with internal teams, including client marketing, IT, CRM, graphic studio, and UX, to ensure cohesive campaign execution and seamless customer journey delivery.

• Act as a technical and functional referent for digital communication tools, with a specific focus on Sarbacane, and provide support for email routing and campaign deployment.

• Contribute to cross-functional projects and initiatives, leveraging expertise in digital marketing and customer engagement strategies.

📝 Enhancement Note: The responsibilities highlight a hands-on technical role focused on executing and optimizing digital marketing campaigns, particularly within the SFMC ecosystem. The emphasis on "fluidification des process" indicates a proactive approach to improving operational efficiency.

🎓 Skills & Qualifications

Education: While not explicitly stated, a degree in Marketing, Digital Design, Computer Science, or a related field is typically expected for roles requiring this level of technical and strategic marketing expertise.

Experience: A minimum of 4 years of professional experience in web design, digital marketing, or marketing operations, with a proven track record in email marketing and customer journey management.

Required Skills:

• Mastery of email design principles and HTML integration for responsive and accessible email campaigns.

• Proficiency in graphic design tools, particularly the Adobe Creative Suite (Photoshop, Illustrator, etc.).

• Strong understanding of SQL and PHP for data manipulation and dynamic content integration.

• Experience with email marketing platforms and digital communication tools, with a strong preference for Salesforce Marketing Cloud (SFMC).

• Familiarity with UX optimization principles to enhance user experience on landing pages and within email content.

• Knowledge of responsive design techniques to ensure optimal display across various devices.

• Adherence to accessibility standards (e.g., WCAG) in digital content creation.

Preferred Skills:

• Direct, hands-on experience managing and configuring Salesforce Marketing Cloud (SFMC) features and functionalities.

• Experience with Sarbacane or similar email campaign management and routing tools.

• Understanding of CRM principles and how they integrate with marketing automation platforms.

• Familiarity with A/B testing methodologies for email campaign optimization.

• Basic understanding of SEO principles as they relate to landing page performance.

📝 Enhancement Note: The requirement for SQL and PHP, alongside SFMC, suggests a need for a candidate who can not only design visually but also understand the underlying data and logic that drives personalized customer journeys. The "4 years minimum" points to a mid-level to senior contributor role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 detailed case studies demonstrating successful email campaign design and execution, highlighting visual appeal, technical implementation, and strategic impact.

• Include examples of landing pages, forms, and other digital assets created for marketing campaigns, emphasizing user experience and conversion optimization.

• Present examples of personalized email content or customer journey flows, illustrating the application of dynamic content and segmentation techniques.

• Document instances where A/B testing or performance analysis was used to optimize email campaigns or customer journeys.

Process Documentation:

• Demonstrate understanding of workflow design for email campaign creation, approval, and deployment processes.

• Illustrate experience in process improvement initiatives specifically related to email marketing operations or customer journey mapping.

• Showcase ability to document technical processes for SFMC content management, personalization rules, and system integrations.

• Provide examples of how you have contributed to the fluidification of operational processes within a marketing or CRM context.

📝 Enhancement Note: A strong portfolio is crucial for this role. Candidates should be prepared to walk through their projects, explaining the design choices, technical execution, challenges faced, and measurable results achieved. The emphasis on process improvement suggests a need to articulate how one has streamlined operations.

💵 Compensation & Benefits

Salary Range: For a Web Designer Marketing role with 4+ years of experience in Saint-Denis, France, focusing on SFMC, HTML, SQL, and PHP, the estimated annual gross salary would typically range from €40,000 to €55,000. This estimate is based on industry benchmarks for similar roles in France, considering the specific technical skill set and the hybrid work model.

Benefits:

• Career Development: Opportunities for professional growth and skill enhancement within a leading insurance and asset management company.

• Work Flexibility: Hybrid work arrangement allowing for a balance between office collaboration and remote work.

• Innovation & Sustainability Focus: Integration into a company that prioritizes innovation and sustainability in its strategic objectives.

• Diversity, Equity, and Inclusion Initiatives: Commitment to fostering an inclusive work environment that values differences.

• Philanthropic Engagement: Opportunity to engage with The Human Safety Net foundation, contributing to positive social impact.

• Standard Benefits: Likely includes health insurance, retirement plans, paid time off, and other standard French employment benefits.

Working Hours: The role is likely based on a standard 40-hour work week, typical in France, with the flexibility afforded by the hybrid work arrangement.

📝 Enhancement Note: Salary estimates are based on general market data for France and may vary. Benefits are inferred from the company's description of its culture and values. The specific details of benefits, including health insurance and retirement plans, should be confirmed with the hiring team.

🎯 Team & Company Context

🏢 Company Culture

Industry: Insurance and Asset Management. Generali is a global leader, indicating a stable and established corporate environment with a focus on financial services and long-term client relationships.

Company Size: Generali is a large multinational corporation with over 71 million clients and significant annual revenue, suggesting a structured organization with established processes and potential for diverse career paths.

Founded: Generali was founded in 1831, highlighting a long history and deep-rooted expertise in the insurance sector. This longevity implies a culture that values tradition, stability, and sustained growth.

Team Structure:

• The role sits within the Marketing, Communication, and Sustainability department, supporting various markets, distribution networks, and support functions.

• The immediate team likely consists of marketing project managers, CRM specialists, and other digital marketing professionals.

Methodology:

• Data-Driven Marketing: The emphasis on customer journeys, performance optimization, and SFMC suggests a data-centric approach to marketing execution.

• Process Optimization: The stated goal of "fluidification des process" and continuous improvement points to a culture that values efficiency and operational excellence.

• Agile Collaboration: Hybrid work and cross-functional interaction imply a need for agile communication and project management methodologies.

Company Website: https://www.generali.fr/institutionnel/

📝 Enhancement Note: Generali's long history and global presence suggest a professional and structured work environment. The Marketing, Communication, and Sustainability department's role in supporting business objectives indicates a strategic marketing function that is integral to the company's success.

📈 Career & Growth Analysis

Operations Career Level: This position is positioned as a "Web Designer Marketing - Expert Emailing et Parcours Clients," suggesting a mid-to-senior level role requiring specialized technical skills and a minimum of 4 years of experience. It's a hands-on execution role with an emphasis on technical mastery and process improvement within the digital marketing operations domain.

Reporting Structure: The role reports into the Marketing, Communication, and Sustainability department. The direct reporting line is likely to a Marketing Manager or a Digital Marketing Operations Lead, who oversees campaign execution and platform management. Collaboration with chefs de projets (project managers) is explicitly mentioned, indicating project-based work alongside direct reporting duties.

Operations Impact: The Web Designer's work directly impacts customer engagement, lead generation, and conversion rates through optimized email campaigns and customer journeys. By ensuring high-quality, technically sound, and personalized communications, this role contributes significantly to customer acquisition, retention, and overall brand perception. The optimization of processes also leads to increased efficiency for the marketing team.

Growth Opportunities:

• Specialization: Deepen expertise in Salesforce Marketing Cloud, becoming a go-to SFMC specialist within the organization.

• Technical Advancement: Develop advanced skills in HTML, SQL, PHP, and potentially other marketing automation or analytics tools.

• Project Leadership: Transition into managing more complex digital marketing projects or leading specific campaign initiatives.

• Cross-functional Mobility: Potentially move into broader CRM management, digital marketing strategy, or marketing operations roles within Generali.

• Mentorship: As an expert, guide and mentor junior team members or colleagues on best practices for email design and SFMC utilization.

📝 Enhancement Note: The role offers a clear path for technical specialization within marketing operations, particularly in the SFMC ecosystem. Growth opportunities are tied to deepening technical expertise and taking on more project management responsibilities within the digital marketing and CRM space.

🌐 Work Environment

Office Type: The "mode hybride" work arrangement indicates a blend of in-office and remote work. The office environment in Saint-Denis is likely a professional corporate setting designed for collaboration and focused work.

Office Location(s): The primary location is Saint-Denis, France (93210). This location likely offers good accessibility via public transport within the Île-de-France region.

Workspace Context:

• Collaborative Environment: The hybrid setup encourages in-office days for team meetings, brainstorming sessions, and cross-functional collaboration with marketing, IT, CRM, and UX teams.

• Tools & Technology: Employees will have access to company-provided hardware and software, including the core marketing technology stack such as SFMC, Adobe Creative Suite, and potentially other project management and communication tools.

• Team Interaction: Opportunities for direct interaction with colleagues in the Marketing, Communication, and Sustainability department, fostering knowledge sharing and a sense of team cohesion.

Work Schedule: A standard full-time work schedule (likely 40 hours per week) with a hybrid arrangement, offering flexibility in managing personal and professional commitments while ensuring consistent contribution to team projects and deadlines.

📝 Enhancement Note: The hybrid work model suggests a modern work environment that balances flexibility with the need for in-person collaboration. Candidates should be comfortable with a mix of independent work and team-based activities.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of CV and cover letter, potentially with a preliminary call to assess basic qualifications and interest.

• Technical Assessment: This may involve a practical test or a detailed discussion about your experience with HTML integration, email design, SFMC, SQL, and PHP. Be prepared to explain your approach to building responsive and accessible emails.

• Portfolio Review: A dedicated session to present your portfolio. Expect to walk through selected case studies, detailing your role, design choices, technical implementation, challenges, and the impact of your work on campaign performance or customer journeys.

• Behavioral & Situational Interviews: Questions assessing your problem-solving skills, ability to work autonomously and collaboratively, and how you approach process improvement.

• Team/Manager Interview: A final interview to assess cultural fit, alignment with Generali's values, and overall suitability for the role and team dynamics.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your expertise in email design, SFMC, customer journeys, and responsive/accessible design.

• Tell a Story: For each project, clearly articulate the objective, your specific contribution, the technical challenges you overcame, the tools and techniques used, and the measurable results achieved (e.g., increased open rates, click-through rates, conversions).

• Highlight SFMC Expertise: If possible, include examples that specifically showcase your work within Salesforce Marketing Cloud, detailing your use of content builders, personalization strings, or journey builder.

• Demonstrate Process Improvement: Be ready to discuss instances where you identified inefficiencies in a process and implemented solutions, ideally with quantifiable outcomes.

• Prepare for Technical Deep Dives: Be ready to answer detailed questions about your HTML/CSS code, SQL queries, or PHP scripts used in your projects.

Challenge Preparation:

• SFMC Scenario: You might be presented with a hypothetical marketing scenario and asked to outline how you would design the email, set up the content, and potentially map out a basic customer journey in SFMC.

• HTML/CSS Debugging: Be prepared for a question or task involving troubleshooting a piece of HTML/CSS code for an email to ensure it renders correctly across different email clients.

• Process Improvement Idea: Think about common challenges in email marketing operations and formulate a potential solution or process improvement idea that leverages automation or better system utilization.

📝 Enhancement Note: The interview process will likely be thorough, with a strong emphasis on demonstrating practical skills and strategic thinking through your portfolio. Be prepared to articulate your contributions and impact with data-driven examples.

🛠 Tools & Technology Stack

Primary Tools:

• Salesforce Marketing Cloud (SFMC): The core platform for email marketing, automation, and customer journey management. Proficiency in its content system, personalization capabilities, and basic journey building is essential.

• Sarbacane: Mentioned as a tool where the candidate may act as a referent, indicating its use for email routing or campaign management.

• Adobe Creative Suite: Essential for graphic design, image editing, and asset creation (e.g., Photoshop, Illustrator).

• HTML/CSS Editors: Professional code editors (e.g., VS Code, Sublime Text) for creating and editing email code.

Analytics & Reporting:

• SFMC Analytics: Understanding of built-in reporting for email performance (opens, clicks, bounces, unsubscribes).

• Web Analytics Tools (e.g., Google Analytics): To track landing page performance and campaign attribution, though not explicitly mentioned, it's a common requirement for roles impacting customer journeys.

• CRM Data: Accessing and understanding data from the broader CRM system to inform personalization and segmentation.

CRM & Automation:

• Salesforce Marketing Cloud (SFMC): Acts as both an email platform and a marketing automation tool.

• General CRM Principles: Understanding how customer data is managed and utilized to drive marketing efforts.

📝 Enhancement Note: SFMC is the critical platform for this role. Candidates should be prepared to discuss their experience with its specific features, especially content management and personalization. Proficiency in other digital design and coding tools is also key.

👥 Team Culture & Values

Operations Values:

• Rigor and Autonomy: As stated in the profile, these are key behavioral competencies. Operations professionals are expected to be meticulous in their work and capable of managing tasks independently.

• Data-Driven Decision Making: The role's focus on performance, optimization, and customer journeys implies a culture that values insights derived from data to inform strategy and execution.

• Continuous Improvement: The emphasis on "améloration continue" and "fluidification des process" indicates a commitment to efficiency and innovation in operational workflows.

• Collaboration and Cross-Functional Partnership: Working effectively with diverse teams (marketing, IT, UX) is crucial for successful campaign delivery and customer experience.

• Commitment to Quality: Ensuring high graphic and technical standards, adhering to brand guidelines, and meeting regulatory requirements.

Collaboration Style:

• Proactive Communication: Given the hybrid work model and cross-functional nature, clear and proactive communication is essential.

• Feedback-Oriented: A culture that encourages constructive feedback to refine designs, processes, and campaign strategies.

• Shared Ownership: Working collaboratively towards common marketing objectives, with shared responsibility for campaign success and customer journey effectiveness.

• Technical Exchange: Regular sharing of technical knowledge and best practices related to SFMC, HTML, and email design.

📝 Enhancement Note: Generali's stated values around innovation, sustainability, and inclusion are likely reflected in the team's operational approach. The team probably values individuals who are both technically skilled and possess strong interpersonal and collaborative abilities.

⚡ Challenges & Growth Opportunities

Challenges:

• Technical Complexity of SFMC: Mastering the nuances of SFMC, including advanced personalization, automation, and integration, can be challenging.

• Cross-Browser/Client Compatibility: Ensuring emails and landing pages render perfectly across a wide array of email clients and devices requires constant vigilance and testing.

• Balancing Creativity with Technical Constraints: Meeting brand guidelines and regulatory requirements while creating engaging and effective marketing assets.

• Process Optimization: Identifying bottlenecks and implementing effective process improvements in a large organization can be a significant undertaking.

• Adapting to Evolving Digital Marketing Trends: Staying current with best practices in email marketing, customer journey design, and privacy regulations.

Learning & Development Opportunities:

• SFMC Certification: Pursuing official Salesforce Marketing Cloud certifications to deepen expertise and validate skills.

• Advanced HTML/CSS/SQL/PHP Training: Opportunities for formal training or self-study to enhance technical capabilities.

• UX/UI Design Workshops: Developing a deeper understanding of user experience principles for digital interfaces.

• Digital Marketing Strategy Courses: Learning about broader marketing strategies to better align your technical contributions with business goals.

• Industry Conferences & Webinars: Attending events focused on marketing technology, email marketing, and customer experience.

📝 Enhancement Note: This role presents an excellent opportunity to become a specialist in a critical marketing technology stack (SFMC) within a reputable global organization. The challenges are directly linked to opportunities for professional development and skill enhancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex customer journey you've designed or optimized using an email marketing platform. What were the key objectives, your approach, and the measurable results?" (Focus on SFMC if possible, detailing personalization and automation.)

• "How do you ensure email campaigns are technically sound, accessible, and render correctly across all major email clients and devices? Can you walk me through your testing process?" (Highlight your knowledge of responsive design, accessibility standards, and testing tools.)

Company & Culture Questions:

• "How do you stay updated on best practices in email marketing and digital design, especially concerning privacy regulations like GDPR?" (Demonstrate your commitment to continuous learning and compliance.)

• "Generali emphasizes innovation and sustainability. How do you see your role contributing to these company values through your work in marketing operations?" (Connect your technical skills to broader company objectives.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the problem, your solution, the tools used, your specific contributions, and the outcomes. Use a consistent framework.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your work – e.g., "Increased click-through rates by X%," "Reduced bounce rates by Y%," "Improved landing page conversion by Z%."

• Showcase Technical Prowess: Be ready to briefly explain the HTML/CSS structure, any dynamic content logic, or specific SFMC configurations you implemented.

• Highlight Process Improvement: If you have an example of streamlining a workflow or improving an operational process, present it as a mini-case study.

• Be Prepared for Q&A: Anticipate questions about your design choices, technical decisions, and how you would approach similar challenges in the future for Generali.

📝 Enhancement Note: Be ready to discuss your experience with Salesforce Marketing Cloud in detail, as it's a central tool for this role. Your portfolio should be your primary tool for demonstrating your technical skills and impact.

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📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Generali careers portal.

• Tailor your CV and cover letter: Emphasize your 4+ years of experience, specifically highlighting your expertise in HTML integration, email design, SFMC, SQL, and PHP. Quantify achievements where possible.

• Prepare your portfolio: Curate 3-5 strong case studies that showcase your best work in email campaign design, customer journey implementation, and responsive/accessible design, with a focus on SFMC if applicable.

• Research Generali: Understand their market position, recent campaigns, and corporate values (innovation, sustainability, inclusion) to tailor your responses during interviews.

• Practice your portfolio presentation: Be ready to articulate your contributions, technical decisions, and the impact of your work clearly and concisely, anticipating technical and behavioral questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.