Web Designer I

📍 Job Overview

Job Title: Web Designer I

Company: Optic Marketing Group

Location: Tampa, Florida, United States

Job Type: Contractor to Hire, Full-Time

Category: Marketing Operations / Web Design & Development

Date Posted: April 14, 2026

Experience Level: 2-5 Years

Remote Status: Remote OK (Hybrid potential for Tampa-based candidates)

🚀 Role Summary

• Design and develop visually appealing and functional websites and digital assets for home services clients, focusing on UI/UX and brand consistency.

• Create and maintain WordPress themes, ensuring responsive design and adherence to web standards across various browsers and devices.

• Produce engaging e-newsletters, online advertisements, and social media collateral to support client marketing campaigns.

• Collaborate with cross-functional teams to conceptualize and execute web design projects, contributing to the overall client success strategy.

• Leverage design tools and web technologies to deliver high-quality digital experiences that align with client brand guidelines and business objectives.

📝 Enhancement Note: While the title is "Web Designer I," the responsibilities and requirements suggest a role that blends design with intermediate-level development and a strong understanding of CMS. The "Contractor to Hire" and "Remote OK" status indicate flexibility. The "home services industry" focus is a critical differentiator for this role.

📈 Primary Responsibilities

• Design and code monthly publications, e-newsletters, and client social media collateral, ensuring brand consistency and visual appeal.

• Develop and maintain client websites, including creation of new pages, updates to existing content, and theme modifications within WordPress.

• Conceptualize and execute web design projects, including animated ads and web/email videos, to meet client campaign objectives.

• Design and implement UI/UX for internal Optic applications and future development projects, focusing on user-centric design principles.

• Create and update Optic's print and trade show collateral, ensuring brand alignment and professional presentation across all marketing materials.

📝 Enhancement Note: The responsibilities highlight a broad range of design and development tasks, extending beyond just web design to include print, social media, and internal application UI/UX. The emphasis on "monthly publications" and "monthly e-newsletters" suggests a need for efficient workflow and consistent output.

🎓 Skills & Qualifications

Education: Associate’s or Bachelor’s Degree or Certificate in Art, Graphic Design, Web Design, or a related field is preferred.

Experience: 1-3 years of experience working with WordPress and 1-3 years in web development and design. Agency experience is highly preferred.

Required Skills:

• Intermediate proficiency in WordPress for theme design and management.

• Strong skills in Photoshop, Illustrator, and Adobe XD for graphic design and wireframing.

• Knowledge of HTML and CSS for front-end web development and styling.

• Understanding of user experience (UX) and user interface (UI) principles.

• Experience with web design best practices, including responsive design and cross-browser compatibility.

• Familiarity with Bootstrap or FLEX for responsive web design implementation.

• Ability to develop and test designs across multiple browsers and devices.

Preferred Skills:

• Previous experience working at a marketing or advertising agency.

• Experience in the home service industry (e.g., HVAC, plumbing).

• Familiarity with e-commerce platforms and principles.

• Experience with 3rd-party search marketing tools for campaign management.

• Expert Excel skills for data analysis and reporting (as indicated in "what will make you stand out").

📝 Enhancement Note: The "Required Skills" are a solid foundation for a web designer/developer. The "Preferred Skills" and "What will make you stand out" sections are crucial for candidates to highlight, as they indicate areas of specific interest for Optic Marketing Group and could be differentiators in the hiring process. The mention of "expert Excel skills" is unusual for a pure design role and suggests some analytical or reporting component.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3 distinct web design projects, demonstrating proficiency in WordPress theme customization and responsive design.

• Include examples of e-newsletters and online advertisements, highlighting design creativity and effectiveness in conveying client messaging.

• Present at least one project that illustrates UI/UX considerations, particularly for dashboard or application interfaces, if available.

• Provide evidence of process workflow, from initial concept to final implementation, for at least one complex web project.

Process Documentation:

• Document a typical web design and development workflow, from client brief to final launch, emphasizing iterative design and feedback loops.

• Outline your approach to user experience (UX) and user interface (UI) design, including research, wireframing, prototyping, and user testing methodologies.

• Detail your process for creating responsive designs and ensuring cross-browser and cross-device compatibility.

• Explain your methods for collaborating with developers, project managers, and clients throughout the project lifecycle.

📝 Enhancement Note: For a Web Designer role with development aspects, a strong portfolio is paramount. The emphasis should be on showcasing a range of skills, from pure design to CMS implementation and UI/UX. Demonstrating a structured design process and understanding of client objectives will be key.

💵 Compensation & Benefits

Salary Range: $34,000 - $55,000 per year (based on AI-generated estimate for a Web Designer with 1-3 years of experience in Tampa, FL, considering the "Contractor to Hire" model).

Benefits:

• Comprehensive Medical, Dental, and Vision insurance coverage.

• Remote work flexibility (Work from home).

• Flexible work schedule options.

• Quarterly whole-office team-building events.

• Access to top-of-the-line technology and equipment.

• Paid Vacations and 17 Paid Holidays.

• Paid Birthday Off.

• ½ day Fridays, providing extended weekends.

• Commission opportunity available for all employees.

• Annual education budget for professional development.

• Quarterly paid volunteer days.

• Monthly health and wellness benefit.

• Christmas Bonus.

Working Hours: Approximately 40 hours per week, with a flexible schedule. The ½ day Fridays suggest a compressed work week or a focus on output over strict hourly adherence.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for Web Designers with 1-3 years of experience in the Tampa, Florida area, and considering the "Contractor to Hire" employment type which can sometimes start with a slightly lower base before conversion. The benefits package is extensive and highly attractive, indicating a strong focus on employee well-being and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing and Advertising, with a specialization in serving the Home Services Industry.

Company Size: The provided data does not explicitly state company size, but the structure of the hiring process and benefits suggests a mid-sized agency.

Founded: The founding date is not provided, but the focus on modern web design and digital marketing implies a company established in the digital era.

Team Structure:

• The operations team likely includes project managers, other designers, developers, account managers, and marketing strategists.

• Reporting structure is likely to a Creative Director or Lead Designer, with collaboration across client-facing teams.

Methodology:

• Data-driven design approach, leveraging analytics and client performance metrics to inform design decisions.

• Emphasis on iterative design and continuous improvement for websites and digital assets.

• Focus on client-centric solutions, tailoring designs to individual client brands and target audiences within the home services sector.

• Utilization of agile or similar project management methodologies to ensure efficient delivery.

Company Website: https://opticmarketinggroup.com

📝 Enhancement Note: Optic Marketing Group appears to be a specialized marketing agency that values employee well-being, professional development, and a collaborative work environment. Their focus on the home services industry suggests that candidates with experience or interest in this sector will be a strong fit. The "Contractor to Hire" model implies they are looking for individuals who can integrate well into the team with the potential for long-term employment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry to mid-level Web Designer (Web Designer I). It offers a solid foundation in core web design principles, WordPress development, and digital asset creation within a marketing agency setting.

Reporting Structure: The designer will likely report to a Creative Director, Lead Designer, or a Project Manager within the creative department. Close collaboration with account managers and marketing strategists for client-specific projects is expected.

Operations Impact: This role directly impacts client success by creating engaging and effective online presences. High-quality web design, efficient e-newsletters, and compelling digital ads contribute to lead generation, brand perception, and client retention for Optic Marketing Group's clients.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in UI/UX design, WordPress development, animation, or specific industry niches (e.g., home services e-commerce).

• Skill Expansion: Potential to develop skills in areas like front-end development (beyond HTML/CSS), marketing automation integration, or advanced analytics interpretation.

• Leadership: With proven performance and experience, potential to advance to a Senior Web Designer role, lead design projects, mentor junior designers, or transition into a Creative Director path.

• Internal Mobility: Possibility to move into other creative roles within the agency or leverage the "contractor to hire" pathway for full-time advancement.

📝 Enhancement Note: The "Contractor to Hire" aspect is a significant growth indicator, suggesting a clear path to full-time employment and potential long-term career development within Optic Marketing Group. The emphasis on continuous learning through the annual education budget further supports career progression.

🌐 Work Environment

Office Type: The role is advertised as "Remote OK," with the option for hybrid work if based in Tampa, Florida. This suggests a flexible approach to the work environment, prioritizing results and collaboration over strict office presence.

Office Location(s): Tampa, Florida. For remote employees, a reliable home office setup is implied.

Workspace Context:

• Technology: Access to "top-of-the-line technology" is mentioned, which would include industry-standard design software and potentially high-performance workstations.

• Collaboration: While remote, there will be structured opportunities for collaboration through virtual meetings, project management tools, and team-building events.

• Flexibility: The "flexible work schedule" and "½ day Fridays" indicate an environment that respects work-life balance and focuses on efficient productivity.

Work Schedule: The standard is likely 40 hours per week, but the mention of a "flexible work schedule" and "½ day Fridays" suggests adaptability. This allows for efficient task completion and personal time management, crucial for remote roles.

📝 Enhancement Note: The remote-friendly nature of this role, combined with the specific benefits like flexible scheduling and half-day Fridays, points to a modern, employee-centric work culture that values output and well-being. Candidates should be comfortable with remote collaboration tools and self-management.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio to assess foundational skills and experience.

• Skills Assessment/Challenge: A practical design challenge or a portfolio review where you'll present your work and discuss your design process, problem-solving approach, and how you'd handle specific client scenarios (e.g., designing for the home services industry).

• Team/Cultural Fit Interview: Meeting with potential team members and hiring managers to assess collaboration style, communication skills, and alignment with Optic's values.

• Offer/Conversion Discussion: For "Contractor to Hire" roles, this stage will involve discussing terms of contract employment and the criteria for conversion to a full-time position.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your WordPress, UI/UX, and digital asset design skills. Prioritize projects relevant to agency work or the home services industry if possible.

• Showcase Process: For each project, briefly explain the client's objective, your role, your design process (ideation, wireframing, design, development), and the measurable results or impact achieved.

• Highlight WordPress Proficiency: Clearly demonstrate your ability to customize themes, manage content, and implement responsive designs within WordPress.

• Demonstrate Tool Mastery: Be prepared to discuss your proficiency with Photoshop, Illustrator, XD, HTML, and CSS, and how you leverage them to achieve design goals.

• Be Ready for Technical Questions: Anticipate questions about responsive design challenges, cross-browser compatibility, and UI/UX best practices.

Challenge Preparation:

• Understand the Client: If a design challenge is given, research the home services industry and common marketing needs for businesses in this sector.

• Focus on UI/UX: Even for a design-heavy role, be prepared to articulate the user experience considerations behind your design choices.

• Prioritize Clarity and Efficiency: For any task, focus on delivering a clear, well-executed solution within the given timeframe, demonstrating your ability to manage your workload effectively.

📝 Enhancement Note: The "Contractor to Hire" model suggests a thorough evaluation process. Candidates should prepare to demonstrate not only design skills but also their potential for long-term fit and contribution to the agency. A strong, well-organized portfolio that tells a story about your design process and impact is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• WordPress: Core CMS for website development and theme management.

• Adobe Creative Suite: Photoshop (image editing, manipulation), Illustrator (vector graphics, logos), Adobe XD (wireframing, prototyping, UI/UX design).

• HTML/CSS: For front-end development, styling, and layout adjustments.

• Bootstrap/FLEX: Frameworks for building responsive web designs efficiently.

Analytics & Reporting:

• While not explicitly listed as a primary tool for this role, familiarity with website analytics tools (e.g., Google Analytics) to understand user behavior and design impact would be beneficial.

CRM & Automation:

• No specific CRM or marketing automation tools are mentioned for direct use by this role, but an understanding of how design assets integrate with email marketing platforms (for e-newsletters) and ad platforms is implied.

📝 Enhancement Note: The technology stack is standard for a web designer with development capabilities. Proficiency in Adobe Creative Suite and WordPress is non-negotiable. The mention of "expert Excel skills" is a unique point that candidates should be prepared to address, potentially indicating a need for reporting on design performance or managing design assets in a structured way.

👥 Team Culture & Values

Operations Values:

• Detail-Oriented: A strong emphasis on "eagle eye for design details" and "sharp details" suggests a commitment to quality and precision in all deliverables.

• Client-Centric: Designing for individual clients' brands and needs within the home services industry highlights a focus on delivering tailored, effective solutions.

• Innovation & Creativity: The role involves "conceptual web design" and creating various digital assets, indicating a value placed on creative thinking and fresh ideas.

• Efficiency & Productivity: With responsibilities like "monthly publications" and "flexible schedules," the company likely values efficient workflows and productive output.

• Collaboration: The "Contractor to Hire" process and team-building events suggest a value on teamwork and positive working relationships.

Collaboration Style:

• Cross-functional Integration: Designers will work closely with account managers, marketing strategists, and potentially developers to ensure designs meet client objectives and technical feasibility.

• Feedback-Driven: A culture that embraces feedback is implied, as design is iterative and client-focused. This involves open communication and constructive criticism.

• Knowledge Sharing: The annual education budget and focus on skill development suggest an environment where learning and sharing best practices are encouraged.

📝 Enhancement Note: Optic Marketing Group appears to foster a culture that balances creative output with client success, operational efficiency, and strong team collaboration. Candidates who are detail-oriented, adaptable, and enjoy working in a client-focused agency environment will likely thrive.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Client Needs with Brand Guidelines: Effectively translating diverse client brand identities and marketing objectives into cohesive web designs within the home services sector.

• Managing Multiple Projects and Deadlines: Juggling design responsibilities for various clients, including monthly publications and e-newsletters, requires strong time management and prioritization skills.

• Keeping Up with Evolving Web Technologies: Staying current with WordPress updates, responsive design best practices, and emerging UI/UX trends to ensure optimal website performance and user experience.

• Remote Collaboration Effectiveness: Maintaining seamless communication and collaboration with team members and clients in a remote or hybrid work environment.

Learning & Development Opportunities:

• Skill Deepening: The annual education budget provides an excellent opportunity to invest in courses, workshops, or certifications related to advanced WordPress development, UI/UX specialization, or motion graphics.

• Industry Exposure: Gaining deep insight into the marketing strategies and design needs of the home services industry through client work.

• Agency Operations: Understanding the dynamics of a marketing agency, including client management, project workflows, and business development.

• Career Advancement: The "Contractor to Hire" model offers a clear pathway to full-time employment with potential for growth into senior design or leadership roles.

📝 Enhancement Note: This role provides a robust platform for skill development by exposing designers to a variety of client needs and marketing challenges within a specialized industry. The emphasis on continuous learning and a clear growth path makes it an attractive opportunity for ambitious designers.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new WordPress theme for a client in the home services industry. What key elements would you focus on?" (Assesses process, industry understanding, and WordPress skills.)

• "How do you balance a client's specific requests with best practices for UI/UX and web design?" (Evaluates problem-solving and client management.)

Company & Culture Questions:

• "What interests you about Optic Marketing Group and our focus on the home services industry?" (Assesses research and genuine interest.)

• "How do you approach collaboration in a remote or hybrid work environment?" (Gauges communication and teamwork skills.)

Portfolio Presentation Strategy:

• Structure: For each project, present: Client Objective -> Your Role -> Design Process -> Key Features -> Results/Impact.

• Highlight WordPress: Specifically point out your WordPress development and customization contributions.

• Showcase UI/UX: Articulate the user-centric decisions made in your designs.

• Quantify Impact: Whenever possible, use metrics (e.g., increased engagement, improved conversion rates, faster load times) to demonstrate the value of your work.

• Be Ready for Live Edits/Challenges: Some interviews may include a brief live design exercise or a request to critique a sample website.

📝 Enhancement Note: Preparation should focus on demonstrating a blend of creative design talent, technical proficiency in WordPress and design tools, and a client-centric, collaborative approach. Highlighting experience or interest in the home services sector will be a significant advantage.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Optic Marketing Group careers portal.

• Portfolio Customization: Ensure your portfolio prominently features your strongest WordPress design projects, responsive design examples, and any UI/UX work. Tailor your resume to highlight the 1-3 years of WordPress and web development experience.

• Resume Optimization: Clearly list your proficiency in Photoshop, Illustrator, XD, HTML, CSS, Bootstrap/FLEX, and WordPress. Quantify achievements where possible (e.g., "Designed and developed 5 client websites, resulting in a 15% average increase in user engagement").

• Interview Preparation: Practice articulating your design process, problem-solving skills, and how your work aligns with agency goals, especially within the home services context. Prepare to present your portfolio with confidence.

• Company Research: Familiarize yourself with Optic Marketing Group's website, client portfolio, and any available information on their company culture and values. Understand their specialization in the home services industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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