Ad Graphic Designer

📍 Job Overview

Job Title: Ad Graphic Designer

Company: STERRY

Location: Philippines

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: May 02, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design visually compelling advertisements for digital and print platforms to drive crowdfunding and e-commerce success.

• Collaborate with marketing and advertising teams to translate strategic goals into impactful visual narratives.

• Optimize ad creatives for various platforms, considering mobile and desktop users to maximize campaign performance.

• Utilize data insights and A/B testing results to iterate on designs and enhance overall advertising effectiveness.

• Maintain brand consistency across all marketing materials while pushing creative boundaries for innovative ad design.

📝 Enhancement Note: This role is positioned within a Growth Marketing Agency, indicating a strong focus on performance-driven design. The responsibilities heavily lean towards creating assets that directly impact revenue and conversion rates, making it a critical function within the marketing operations and creative operations spectrum.

📈 Primary Responsibilities

• Conceptualize and develop innovative visual designs for a wide range of advertising materials, including social media ads, display banners, email campaigns, and print collateral.

• Execute photo processing and editing for raw model photos, ensuring adherence to client-specific standards and brand guidelines.

• Localize promotional creatives for international markets (DE/MX/UK/JA), ensuring balance, harmony, and cultural resonance in the designs.

• Work closely with marketing strategists and advertising specialists to understand campaign objectives, target audiences, and key messaging frameworks.

• Conduct thorough market research and stay abreast of the latest industry trends in digital advertising and graphic design to infuse fresh perspectives into ad campaigns.

• Actively participate in brainstorming sessions, contributing creative ideas to elevate the impact and effectiveness of advertising efforts.

• Analyze campaign performance data and A/B test results to inform design iterations and drive continuous improvement in ad creatives.

• Manage a pipeline of multiple design projects simultaneously, ensuring timely delivery of high-quality assets within project deadlines.

• Perform ad hoc design tasks and support requests as assigned by management, demonstrating flexibility and adaptability in a dynamic work environment.

📝 Enhancement Note: The responsibility for "Creatives translation (DE/MX/UK/JA)" and "Photo Processing: Model Photos" suggests a need for specialized skills beyond standard graphic design, including localization expertise and a keen eye for detail in image manipulation relevant to e-commerce and direct-to-consumer marketing.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Graphic Design, Visual Communication, Multimedia Arts, or a related field is considered a plus. However, a strong portfolio demonstrating equivalent hands-on experience and skill is highly valued.

Experience: 2 to 4 years of proven experience as a Graphic Designer, with a significant emphasis on developing advertising and marketing materials.

Required Skills:

• Mastery of industry-standard graphic design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, or Canva.

• Demonstrated ability to create engaging and effective visual concepts for digital advertising platforms (social media, display, email).

• Strong understanding of visual hierarchy, typography, color theory, and layout principles in an advertising context.

• Experience in photo editing and retouching, particularly with model photography for marketing purposes.

• Familiarity with the principles of A/B testing and using data insights to inform design decisions.

• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

Preferred Skills:

• Experience with AI-powered design tools for streamlining workflows, generating concepts, or enhancing imagery.

• Comfort or experience in localizing design assets for international markets, including understanding multilingual typography nuances.

• Knowledge of crowdfunding and e-commerce marketing strategies and visual trends.

• Basic understanding of UX/UI principles as they apply to ad design and landing pages.

📝 Enhancement Note: The emphasis on a "standout portfolio or equivalent hands-on experience" over a degree highlights STERRY's focus on practical skills and demonstrable talent in advertising design. The inclusion of AI tool integration and global perspective as required/preferred skills indicates a forward-thinking approach to creative operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of at least 5-7 advertising campaign examples, showcasing a range of digital and potentially print ad designs.

• Demonstrations of visual concept development, from initial ideation to final execution.

• Examples of ad designs optimized for different platforms (e.g., Facebook/Instagram feed ads, Stories, Google Display Network banners, email newsletters).

• Specific case studies or explanations detailing how design choices contributed to campaign objectives, A/B test results, or revenue generation.

Process Documentation:

• Ability to articulate the design process for a typical advertising campaign, from brief interpretation to final asset delivery.

• Examples of how design iterations and data feedback were incorporated into the creative process.

• Understanding of workflow management tools or methodologies used to track and manage design projects.

📝 Enhancement Note: For an Ad Graphic Designer role in a performance-focused agency, the portfolio is paramount. Candidates should clearly articulate the "why" behind their design choices, linking them directly to campaign goals and measurable outcomes, rather than just showcasing aesthetic appeal.

💵 Compensation & Benefits

Salary Range: Given the role is fully remote and based in the Philippines, and considering the experience level (2-4 years) and the specialized nature of performance-driven advertising design, a competitive salary range for a Graphic Designer in the Philippines would typically fall between PHP 35,000 to PHP 65,000 per month. This estimate is based on industry benchmarks for similar roles in the Philippine market, adjusted for the specialized skills and remote work aspect.

Benefits:

• Fully remote position, offering flexibility and work-life balance.

• Flexible working hours, allowing for autonomy in scheduling work.

• Opportunities for professional growth and development within an innovative marketing team.

• Exposure to global campaigns and a diverse client base in the crowdfunding and e-commerce sectors.

• A collaborative and creative work environment focused on measurable results.

Working Hours: The role is full-time, but offers flexible working hours. This implies a commitment of approximately 40 hours per week, with the ability to structure these hours to suit personal productivity and accommodate different time zones for international collaboration, aligning with the "Remote Solely" work arrangement.

📝 Enhancement Note: The salary range is an estimate based on the provided location (Philippines) and experience level. Actual compensation may vary based on specific skills, portfolio strength, and final negotiation. The benefits listed are directly extracted from the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Growth Marketing Agency, specializing in Crowdfunding and E-commerce. STERRY positions itself as a high-impact partner, focusing on driving significant online revenue for its clients.

Company Size: The provided data does not specify company size, but the context of a "Growth Marketing Agency" suggests a dynamic, potentially mid-sized to larger agency environment with specialized teams.

Founded: The company was founded with a mission to "shatter limits, supercharge brands, and turn every click into cash," indicating a culture of ambition, innovation, and results-orientation from its inception.

Team Structure:

• The Ad Graphic Designer will likely be part of a broader Marketing Team or a dedicated Creative Team within STERRY.

• Collaboration is expected with marketing strategists, advertising specialists, and potentially client managers.

Methodology:

• Data-Driven Design: Emphasis on using campaign data and A/B testing to inform and improve design strategies.

• Performance-Oriented Creativity: Focus on creating visuals that directly contribute to revenue generation and conversion rates.

• Agile Collaboration: Working in a fast-paced environment, requiring quick turnarounds and iterative design processes.

• Global Reach: Designing for diverse international markets and audiences.

Company Website: https://www.sterry.io/

📝 Enhancement Note: STERRY's self-description as "rocket fuel" and their focus on generating substantial revenue for clients suggests a high-performance culture. This means designers are expected to be not just aesthetically skilled but also strategically minded and focused on measurable impact.

📈 Career & Growth Analysis

Operations Career Level: This role represents an "Intermediate" to "Senior" level position within the graphic design discipline, specifically focused on advertising and performance marketing. It requires a solid foundation of technical skills, a strong portfolio, and the ability to work independently and contribute strategically to campaign success.

Reporting Structure: The Ad Graphic Designer will likely report to a Creative Director, Marketing Manager, or a Head of Design, depending on the agency's internal structure. They will collaborate closely with campaign managers and advertising specialists.

Operations Impact: The Ad Graphic Designer's work has a direct and measurable impact on STERRY's core business. By creating high-converting ad creatives, they directly contribute to client success, revenue generation, and the agency's reputation for delivering exceptional results. Their ability to translate marketing strategies into effective visuals is crucial for client acquisition and retention.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like performance ad creative, motion graphics for ads, or advanced AI design integration.

• Leadership: Potentially move into a Senior Designer role, mentoring junior designers, or leading creative projects.

• Strategic Contribution: Contribute more significantly to campaign strategy development by leveraging design insights and performance data.

• Client Interaction: With proven success, may have opportunities to present creative concepts directly to clients.

📝 Enhancement Note: The agency's focus on results means that designers who can demonstrate a clear link between their creative output and client ROI will have excellent growth prospects within STERRY.

🌐 Work Environment

Office Type: Fully remote. This means the "office" is the employee's chosen workspace, offering significant autonomy and flexibility.

Office Location(s): The role is specified as remote within the Philippines. While STERRY operates globally, the designer's physical location is within the Philippines, likely to align with local labor laws and potential team collaboration within that region.

Workspace Context:

• Autonomy: Employees are expected to manage their own workspace and ensure they have the necessary setup for productive work.

• Digital Collaboration: The primary mode of interaction will be through digital communication tools and project management platforms.

• Tools and Technology: Access to and proficiency with industry-standard design software (Adobe Creative Suite, Figma, Canva) and potentially AI design tools are essential. The company likely provides access to project management and communication software.

Work Schedule: While the position is full-time, the "flexible working hours" aspect allows for significant autonomy. This means employees can largely dictate their own daily schedules, as long as they meet project deadlines and are available for essential team meetings or urgent requests. This flexibility is ideal for individuals who prefer to work during non-traditional hours or manage their time across different time zones for international collaboration.

📝 Enhancement Note: The fully remote and flexible nature of the role suggests a company culture that values output and efficiency over strict adherence to traditional office hours. Candidates should be self-motivated and adept at managing their own time and work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume, cover letter, and portfolio link to assess basic qualifications and creative capabilities.

• Portfolio Review & Discussion: A dedicated session to walk through the candidate's portfolio, focusing on specific ad campaigns, design process, and results achieved. Expect questions about strategic thinking behind designs and impact on campaign performance.

• Skills Assessment/Design Challenge: A practical test, likely involving creating a sample ad or optimizing an existing one based on a brief, to evaluate technical proficiency, creative problem-solving, and speed.

• Cultural Fit & Collaboration Interview: Discussion with team members or hiring managers to assess alignment with STERRY's results-driven, collaborative, and innovative culture.

• Final Interview: Potentially with senior leadership to discuss long-term vision and fit.

Portfolio Review Tips:

• Highlight Performance: For each piece, clearly articulate the campaign objective, target audience, your specific design contribution, and any measurable results (e.g., increased click-through rates, conversion improvements, revenue generated). Use data points where possible.

• Showcase Process: Be prepared to discuss your creative process, from initial concept to final execution. Explain how you approached A/B testing and incorporated feedback.

• Demonstrate Versatility: Include examples that show your ability to design for different platforms, audiences, and objectives (e.g., brand awareness vs. direct response).

• Localization Examples: If you have examples of localized creatives, highlight how you adapted designs for different cultural contexts and languages.

• Conciseness: Ensure your portfolio is well-organized and easy to navigate. Prioritize your strongest, most relevant advertising work.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge brief, paying attention to target audience, key messaging, desired outcome, and platform constraints.

• Think Strategically: Before jumping into design, outline your approach. Consider the core message, visual elements that will best convey it, and how the design will drive action.

• Time Management: Practice designing within a limited timeframe. Focus on delivering a strong, well-executed concept rather than over-polishing.

• Articulation: Be ready to present your design rationale clearly and concisely, explaining your choices and how they align with the brief's objectives.

📝 Enhancement Note: The emphasis on A/B testing, data insights, and international markets means candidates should be prepared to discuss not just what they designed, but why they designed it that way and how it performed.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, including Photoshop (for image editing and manipulation), Illustrator (for vector graphics and logos), and potentially InDesign (for print layouts or more complex brochure designs). Proficiency is a must.

• Figma / Canva: Modern collaborative design tools increasingly used for UI/UX design, prototyping, and rapid asset creation for digital marketing. Familiarity with at least one of these is highly beneficial.

Analytics & Reporting:

• A/B Testing Platforms: While not directly used for design, understanding how designs are tested (e.g., within Facebook Ads Manager, Google Ads, or specialized A/B testing tools) is crucial. The designer needs to interpret performance data from these platforms.

• Reporting Dashboards: Familiarity with how campaign performance is visualized in dashboards (e.g., Google Analytics, BI tools) can help designers understand what metrics are important.

CRM & Automation:

• Marketing Automation Platforms: Understanding how creatives are used within email marketing campaigns (e.g., Mailchimp, HubSpot) or ad automation workflows can provide context for design requirements.

• Project Management Tools: Proficiency with tools like Asana, Trello, Jira, or Monday.com is likely expected for managing design tasks and project timelines.

📝 Enhancement Note: The mention of "AI Tool Integration" as a required or preferred skill suggests that candidates should be comfortable exploring and utilizing AI tools for tasks like idea generation, image enhancement, or even basic layout suggestions to improve efficiency.

👥 Team Culture & Values

Operations Values:

• Results-Oriented: A primary value is driving measurable outcomes, particularly revenue generation for clients. Designs must contribute demonstrably to campaign success.

• Innovation & Creativity: STERRY encourages pushing boundaries and developing fresh, engaging visual concepts that stand out in crowded ad spaces.

• Collaboration: Working effectively with marketing, advertising, and client teams is key. Open communication and teamwork are essential.

• Precision & Detail: Given the focus on ad performance and international localization, meticulous attention to detail in design execution and data interpretation is crucial.

• Adaptability: The fast-paced nature of growth marketing requires designers to be flexible and able to adapt to changing campaign needs and market trends.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with non-designers (marketers, strategists) to ensure creative aligns with business goals.

• Feedback-Driven: Openness to receiving and acting upon feedback from team members and potentially clients is vital for iterative design improvement.

• Proactive Communication: Keeping stakeholders informed about project status, potential roadblocks, and design rationale is expected.

📝 Enhancement Note: The company's emphasis on "shattering limits" and "supercharging brands" implies a culture that rewards initiative, creative problem-solving, and a proactive approach to achieving ambitious goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration: The need to quickly create and adapt ad creatives based on A/B testing results and evolving campaign strategies can be demanding.

• Balancing Creativity and Performance: Finding the sweet spot between innovative, eye-catching design and elements that directly drive conversions requires a strategic mindset.

• International Localization Nuances: Accurately translating and adapting designs for diverse international markets, considering cultural sensitivities and linguistic complexities, can be challenging.

• Keeping Pace with Trends: The digital advertising landscape evolves rapidly, requiring continuous learning of new design trends, platform features, and AI tools.

Learning & Development Opportunities:

• Advanced Design Software & AI Tools: Opportunities to master new features in Adobe Creative Suite, explore cutting-edge AI design platforms, or learn motion graphics for ads.

• Performance Marketing Insights: Gaining deeper understanding of marketing analytics, conversion rate optimization (CRO), and campaign strategy through collaboration.

• Global Design Best Practices: Learning to design effectively for various international markets and understanding cultural nuances in visual communication.

• Mentorship: Potential for guidance from senior designers or creative leads on developing strategic design thinking and career progression.

📝 Enhancement Note: Candidates who can demonstrate a proactive approach to learning and adapting to new tools and trends will be well-suited for the dynamic environment at STERRY.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing an ad creative for a new client campaign. How do you ensure it aligns with the client's brand and marketing objectives?" (Focus on your structured approach, research, and collaboration points).

• "How do you use data and A/B testing results to inform your design decisions and iterate on creatives?" (Prepare examples of specific design changes made based on performance data).

Company & Culture Questions:

• "What interests you about working for a Growth Marketing Agency like STERRY, specifically focusing on crowdfunding and e-commerce?" (Show you understand their niche and value proposition).

• "How do you approach maintaining brand consistency across different ad platforms and international markets?" (Discuss your understanding of brand guidelines and localization).

Portfolio Presentation Strategy:

• "Storytelling" Your Projects: For each key piece in your portfolio, don't just show it. Explain the context: What was the problem? Who was the audience? What was your creative solution? What was the result?

• Quantify Impact: Whenever possible, use numbers and data to illustrate the success of your designs (e.g., "This ad variation led to a 15% increase in click-through rate").

• Focus on Relevance: Prioritize examples that directly align with STERRY's focus on performance advertising, e-commerce, and crowdfunding.

• Be Prepared for Feedback: Show that you are open to constructive criticism and can discuss how feedback might influence future design decisions.

📝 Enhancement Note: Be ready to discuss not just your artistic talent, but your ability to contribute directly to revenue generation and client success, which is paramount for a performance-focused agency.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on STERRY's careers portal.

• Tailor your Resume: Highlight keywords and responsibilities directly from the job description, such as "ad graphic design," "digital advertising," "performance marketing," "Adobe Creative Suite," "AI integration," and "localization." Quantify your achievements wherever possible.

• Craft a Compelling Cover Letter: Express your enthusiasm for STERRY's mission and your specific skills in performance-driven design. Clearly articulate why you are a good fit for a growth marketing agency.

• Curate Your Portfolio: Ensure your portfolio prominently features your strongest advertising and marketing design work. For each piece, include a brief case study explaining the objective, your role, design choices, and measurable results. Prioritize examples relevant to e-commerce and crowdfunding if available.

• Prepare for a Design Challenge: Be ready to complete a practical design exercise that assesses your ability to create effective ad creatives under timed conditions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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