Ad Graphic Designer

📍 Job Overview

Job Title: Ad Graphic Designer

Company: STERRY

Location: Indonesia (Remote)

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-05-02

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design visually compelling advertisements for digital and print platforms to drive crowdfunding and e-commerce success.

• Collaborate with marketing and advertising teams to translate campaign objectives into high-impact visual narratives.

• Utilize data insights and A/B testing to optimize ad designs for maximum performance and ROI.

• Maintain brand consistency across all creative assets while pushing innovative design boundaries.

• Process and enhance raw photos, and translate creative concepts across multiple international markets.

📝 Enhancement Note: While the title is "Ad Graphic Designer," the description emphasizes a data-driven approach, optimization through A/B testing, and collaboration with marketing teams to drive revenue. This indicates a role that bridges creative execution with performance marketing operations, focusing on measurable results rather than purely aesthetic design. The emphasis on "rocket fuel behind crowdfunding and e-commerce success" and "turn every click into cash" highlights the revenue-generating aspect of this creative role, aligning it with GTM (Go-To-Market) operations.

📈 Primary Responsibilities

• Develop innovative and engaging visual concepts for a variety of digital and print advertising formats, including social media ads, display ads, email campaigns, and banners.

• Create ad designs that meticulously adhere to brand guidelines and resonate with specific target audiences, ensuring a cohesive and powerful brand identity.

• Optimize visual assets for diverse platforms and ad specifications, with a keen understanding of mobile-first design principles to maximize engagement and conversion rates.

• Conduct thorough market research and monitor industry trends to integrate current and effective design elements into advertising campaigns.

• Actively participate in brainstorming sessions, contributing creative ideas to elevate the overall effectiveness and impact of advertising initiatives.

• Collaborate with the marketing team to design and implement A/B tests for ad creatives, leveraging performance data to drive iterative design improvements and campaign optimization.

• Manage a portfolio of multiple design projects concurrently, ensuring high-quality output and adherence to strict delivery timelines within a fast-paced growth marketing agency environment.

• Process and enhance raw model photos according to client-specific standards, ensuring visual appeal and brand alignment for e-commerce and advertising purposes.

• Translate promotional creative assets across different international markets (e.g., DE/MX/UK/JA), ensuring balance, harmony, and cultural relevance in the localized designs.

• Execute ad hoc design tasks and support requests as assigned by management, demonstrating flexibility and a proactive approach to operational needs.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and performance-driven design. "Optimize designs for various platforms and ad formats, considering mobile and desktop users to maximize ad performance" and "Work with the marketing team to A/B test ad designs and use data insights to iterate and improve campaign performance" are key indicators of an operations-focused role where design directly impacts business metrics.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Graphic Design, Visual Communication, Multimedia Arts, or a related field is considered a plus, but a strong portfolio or equivalent hands-on experience is equally valued.

Experience: 2 to 4 years of proven experience as a Graphic Designer, with a robust portfolio specifically showcasing advertising and marketing materials.

Required Skills:

• Mastery of industry-standard graphic design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, or Canva.

• Proven ability to create visually compelling advertising concepts for digital platforms like social media, display networks, and email marketing.

• Strong understanding of visual hierarchy, typography, color theory, and layout principles as applied to advertising.

• Experience in photo processing, retouching, and enhancement to meet client and brand standards.

• Ability to interpret campaign objectives and target audience profiles to inform design decisions.

• Excellent time-management skills with a demonstrated capacity to manage multiple projects and meet deadlines in a fast-paced agency setting.

• Proficiency in creative translation and localization for international markets, considering cultural nuances and multilingual typography.

Preferred Skills:

• Experience working within a growth marketing agency or in a similar fast-paced, results-oriented environment.

• Understanding of A/B testing methodologies and the ability to translate data insights into design improvements.

• Familiarity with e-commerce and crowdfunding platforms and their specific design requirements.

• Experience with animation or motion graphics for digital ads.

• Basic understanding of marketing strategy and campaign performance metrics.

📝 Enhancement Note: The emphasis on "Analytical Mindset: Ability to interpret campaign data and translate it into design improvements" and "Global Perspective: Experience or comfort with localizing designs for international markets and working with multilingual typography" points towards a candidate who can bridge creative skills with operational requirements for global campaign success. The explicit mention of AI tools also signals a forward-thinking operational approach.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 2-4 years of dedicated advertising and marketing design work.

• Specific case studies demonstrating the process of creating ad designs from initial concept to final execution, highlighting problem-solving and strategic thinking.

• Examples of ad designs optimized for various digital platforms (e.g., Facebook, Instagram, Google Display Network) with an explanation of the optimization rationale.

• Visuals demonstrating experience with photo processing, retouching, and enhancement for advertising purposes.

• Examples of localized creative assets for international markets, showcasing an understanding of cultural adaptation and multilingual design.

Process Documentation:

• While formal process documentation is not explicitly requested for the portfolio, candidates should be prepared to articulate their design process, including:

  • Workflow for concept development and client brief interpretation.

  • Methods for collaborating with marketing and advertising teams.

  • Techniques for managing revisions and feedback.

  • Strategies for ensuring brand consistency across multiple assets.

  • Approaches to using AI tools within the design workflow.

📝 Enhancement Note: The requirement for a portfolio specifically focused on "advertising and marketing materials" and the expectation to demonstrate "optimizing designs for various platforms" and "A/B test ad designs" strongly suggest a portfolio review process that assesses not just aesthetic quality but also performance impact and operational execution. Candidates should be ready to discuss their design process and how it leads to measurable results.

💵 Compensation & Benefits

Salary Range:

Based on the role's requirements (2-4 years of experience), the fully remote nature, and the company's focus on a global growth marketing agency, a competitive salary range for an Ad Graphic Designer in Indonesia can be estimated. Considering regional cost of living and industry benchmarks for remote roles, the estimated annual salary range would be approximately IDR 120,000,000 - IDR 240,000,000 (approximately $7,500 - $15,000 USD, depending on exchange rates). This estimate is based on general market data for graphic design roles with a performance marketing focus in Southeast Asia and adjusted for remote work compensation trends.

Benefits:

• Fully remote position: Work from anywhere within Indonesia, offering significant flexibility and work-life balance.

• Flexible working hours: Ability to set a schedule that aligns with personal needs and optimizes productivity, while ensuring availability for team collaboration.

• Growth and development opportunities: Access to learning resources, potential for skill expansion in performance marketing design, and career progression within a dynamic agency.

• Global Impact: Opportunity to contribute designs that directly impact international crowdfunding and e-commerce success, providing a tangible sense of accomplishment.

• Collaborative and innovative team environment: Work alongside experienced marketing professionals dedicated to achieving measurable results.

Working Hours: 40 hours per week, with flexibility in scheduling to accommodate different time zones and personal routines.

📝 Enhancement Note: Salary estimation is provided as no explicit range was given. The estimate considers the specified experience level, the remote nature of the role, and general market data for similar positions in Indonesia. Benefits are extracted directly from the provided text and contextualized for a remote operations role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Growth Marketing Agency specializing in crowdfunding and e-commerce. STERRY positions itself as a high-performance partner, focused on driving significant online revenue for its clients.

Company Size: While not explicitly stated, the company's successful track record ($100 million in revenue) and global reach suggest a growing, potentially medium-sized agency with specialized teams. This size often allows for direct impact and cross-functional collaboration.

Founded: The company has been operating since day one, indicating established experience and a proven model in the growth marketing space.

Team Structure:

• The Ad Graphic Designer will likely be part of a broader Marketing or Creative team, reporting to a Marketing Manager or Creative Lead.

• Close collaboration is expected with advertising specialists, campaign managers, and potentially performance analysts.

Methodology:

• Data-Driven Marketing: The agency's core philosophy revolves around measurable results, with a strong emphasis on data analysis to inform strategy and optimize campaigns.

• Performance-Oriented Design: Creative output is directly tied to generating revenue and achieving specific client KPIs.

• Agile Collaboration: The fast-paced environment necessitates agile workflows, quick iteration, and efficient communication.

Company Website: https://www.sterry.io/

📝 Enhancement Note: The company's description as a "rocket fuel" agency focused on "trackable online revenue" and "turning every click into cash" strongly implies a performance-driven culture where creative output is measured by its contribution to sales and revenue metrics. This is a key aspect for operations professionals to understand.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor (2-4 years) with a focus on specialized creative execution within a performance marketing context. It's not a management role but offers significant scope for impact on revenue-generating campaigns.

Reporting Structure: The Ad Graphic Designer will likely report to a Marketing Manager, Creative Director, or Head of Design, who oversees campaign creative and performance. Collaboration with campaign managers and advertising specialists is crucial.

Operations Impact: The designer's work directly influences the success of client campaigns by creating visually engaging ads that drive clicks, conversions, and ultimately, revenue. The role is integral to the Go-To-Market (GTM) strategy by translating marketing objectives into tangible creative assets that perform.

Growth Opportunities:

• Skill Specialization: Deepen expertise in performance-driven ad design, A/B testing creative, and optimizing visuals for various digital platforms.

• International Market Expertise: Gain experience in tailoring creative for diverse global audiences, understanding cultural nuances in design.

• AI Tool Proficiency: Become adept at leveraging AI tools to enhance creativity, efficiency, and campaign performance.

• Cross-functional Understanding: Develop a stronger understanding of marketing strategy, campaign management, and data analysis.

• Potential Advancement: With proven performance and expanded responsibilities, opportunities might arise for Senior Designer roles or specialization in areas like motion graphics or user experience (UX) for ad creatives.

📝 Enhancement Note: The role's emphasis on "data-driven" and "optimizing designs for... ad performance" positions it within the broader GTM/Marketing Operations sphere, where creative output is directly linked to business outcomes. Growth opportunities are framed around developing these performance-centric creative skills.

🌐 Work Environment

Office Type: Fully Remote. This means the primary work environment is home-based, requiring strong self-discipline and effective remote communication.

Office Location(s): While the role is remote, it is specifically targeted for candidates in Indonesia. This suggests potential for localized team meetups or regional administrative support, though the core work is distributed.

Workspace Context:

• Digital Collaboration: The workspace will be heavily reliant on digital collaboration tools (e.g., Slack, Zoom, Asana, Trello) for communication, project management, and asset sharing.

• Tool Accessibility: Candidates will need reliable internet access and a suitable workstation to effectively use design software and AI tools.

• Team Interaction: While remote, the culture likely fosters regular virtual interactions through team meetings, brainstorming sessions, and informal check-ins to maintain a cohesive and collaborative atmosphere.

Work Schedule: Flexible working hours are offered, allowing designers to manage their time effectively. However, availability for scheduled meetings, urgent campaign needs, and collaborative sessions across different time zones will be essential.

📝 Enhancement Note: The "Fully Remote" and "Flexible working hours" aspects are critical for operations professionals seeking work-life balance, but they also necessitate strong self-management and proactive communication skills, which are vital for remote operational roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume, cover letter, and portfolio to assess qualifications and creative fit.

• Portfolio Review & Discussion: A dedicated session to walk through the candidate's portfolio, focusing on advertising and marketing examples. Expect questions about design rationale, problem-solving, collaboration, and how designs contributed to campaign performance.

• Skills Assessment/Design Challenge: Potentially a practical design task or a case study to evaluate creative skills, speed, and ability to apply design principles to specific marketing objectives. This might involve creating a sample ad or optimizing an existing one based on given criteria.

• Behavioral & Cultural Fit Interview: Discussion about working style, collaboration, handling feedback, and adapting to a fast-paced, data-driven agency environment. Questions may focus on how the candidate uses data to inform design or how they handle ad hoc requests.

• Final Interview: May involve meeting with a senior leader to discuss role expectations, career growth, and confirm alignment with the company's mission.

Portfolio Review Tips:

• Curate Strategically: Showcase 5-8 of your strongest advertising and marketing design projects. Prioritize those that demonstrate impact, problem-solving, and results.

• Highlight Performance: For each project, clearly articulate the campaign objective, target audience, your role, the design process, and, if possible, any measurable results (e.g., improved click-through rates, conversion rates).

• Showcase Versatility: Include examples across different platforms (social media, display, email) and formats (static, GIF, potentially video).

• Demonstrate Localization: If applicable, include examples of how you've adapted creative for different international markets.

• Explain Your Process: Be ready to discuss your workflow, how you use design software, and how you incorporate feedback and data insights.

• Include AI Usage: If you've used AI tools, be prepared to explain how they enhanced your workflow or the final output.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the objective, target audience, and any constraints.

• Focus on Strategy: Think about the "why" behind your design choices. How does the visual strategy align with campaign goals?

• Prioritize Clarity & Impact: Ensure your design is clear, communicates the core message effectively, and grabs attention quickly.

• Consider Optimization: Think about how your design could be tested and iterated upon.

• Time Management: Practice completing design tasks within a set timeframe.

📝 Enhancement Note: The emphasis on "data insights to iterate and improve campaign performance" for design means the portfolio review will likely scrutinize how candidates translate data into visual strategies and demonstrate measurable impact, not just aesthetic appeal.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design. Proficiency in Photoshop, Illustrator, and InDesign is expected for creating and manipulating graphics, illustrations, and layouts.

• Figma / Canva: Modern collaborative design tools. Familiarity with Figma is advantageous for team-based design workflows and prototyping, while Canva is useful for rapid creation and client-friendly templates.

• AI-Powered Design Tools: Candidates are expected to be familiar with using AI tools (e.g., Midjourney, DALL-E, Adobe Firefly, AI-powered editing plugins) to enhance workflows, generate concepts, or refine imagery.

Analytics & Reporting:

• While not a primary tool for the designer, an understanding of how to interpret data from analytics platforms (e.g., Google Analytics, social media ad managers) is beneficial for optimizing designs.

CRM & Automation:

• Not directly relevant for this role, but an awareness of how ad creatives feed into broader marketing automation and CRM systems can provide context.

📝 Enhancement Note: The explicit mention of "AI Tool Integration" and a range of design software (Adobe, Figma, Canva) highlights the technology stack. The expectation to use AI tools signifies a modern approach to creative operations and workflow efficiency.

👥 Team Culture & Values

Operations Values:

• Results-Driven: A strong focus on achieving measurable outcomes, particularly in terms of revenue generation and campaign performance, is paramount.

• Data-Informed Creativity: Design decisions are expected to be influenced by data and performance metrics, moving beyond purely subjective aesthetic choices.

• Agility & Adaptability: The ability to pivot quickly, manage multiple priorities, and respond to evolving campaign needs in a fast-paced agency environment.

• Collaboration & Communication: Open communication and effective teamwork are essential for a remote-first agency to ensure alignment across teams and projects.

• Innovation: A willingness to experiment with new design approaches, tools (like AI), and concepts to push creative boundaries and drive better results.

Collaboration Style:

• Cross-Functional Integration: Close working relationships with marketing strategists, campaign managers, and performance analysts to ensure creative output aligns with broader GTM objectives.

• Feedback-Oriented: A culture that embraces constructive feedback on designs, using it as an opportunity for iteration and improvement.

• Digital-First Communication: Reliance on virtual meetings, instant messaging, and project management tools for seamless collaboration and knowledge sharing.

📝 Enhancement Note: The company's description as a "rocket fuel" agency that "shatters limits" and "supercharges brands" implies a culture that values high performance, innovation, and a proactive, results-oriented approach. This is crucial for operations roles where efficiency and impact are key.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to create visually appealing designs that also meet strict performance metrics and drive conversions, requiring a data-informed creative approach.

• Rapid Iteration in a Fast-Paced Environment: Constantly adapting to new campaign briefs, market trends, and A/B testing feedback within tight deadlines.

• Global Market Nuances: Effectively localizing creative assets for diverse international audiences while maintaining brand consistency and visual harmony.

• Leveraging AI Effectively: Integrating AI tools into the workflow in a way that enhances, rather than replaces, creative judgment and strategic thinking.

Learning & Development Opportunities:

• Performance Marketing Design Specialization: Deepen expertise in creating high-converting ad creatives for platforms like Facebook, Instagram, Google Ads, etc.

• Data Analysis for Designers: Develop a stronger understanding of campaign analytics and how to interpret data to inform design decisions and A/B testing strategies.

• AI Tool Mastery: Become a proficient user of emerging AI design tools, staying ahead of technological advancements in the creative field.

• Cross-Cultural Design Expertise: Enhance skills in international market adaptation and multilingual design principles.

• Project Management Skills: Improve ability to manage multiple projects, prioritize tasks, and communicate effectively in a remote setting.

📝 Enhancement Note: The challenges highlight the dual nature of the role – creative execution combined with operational demands for performance and data integration, which is a common theme in modern GTM and marketing operations roles.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing an ad campaign creative, from brief to final delivery. How do you ensure it aligns with both brand guidelines and performance goals?" (Focus on methodology, data integration, and collaboration).

• "Walk us through a successful ad campaign you designed. What were the objectives, your creative strategy, and what were the measurable results? How did you use data to inform your design or iterate on it?" (Prepare specific case studies highlighting ROI).

• "How do you approach translating creative concepts for different international markets? Can you provide an example of a design you localized and the considerations you made?" (Demonstrate global perspective and cultural awareness).

Company & Culture Questions:

• "What do you know about STERRY and our focus on crowdfunding and e-commerce growth marketing?" (Research the company's website, mission, and success stories).

• "How do you stay updated on the latest design trends and advertising best practices?" (Show initiative and continuous learning).

• "Describe a time you had to manage multiple urgent design requests simultaneously. How did you prioritize and ensure timely delivery?" (Highlight time management and organizational skills).

Portfolio Presentation Strategy:

• Storytelling: Don't just show images; tell the story behind each project. Explain the problem, your solution, your process, and the outcome.

• Quantify Impact: Whenever possible, use numbers and data to demonstrate the success of your designs (e.g., "increased CTR by X%", "contributed to Y% of sales").

• Focus on Relevance: Prioritize projects that are directly relevant to performance marketing, advertising, and e-commerce.

• Showcase Process: Be ready to discuss your design workflow, the tools you use (especially AI), and how you collaborate.

• Prepare for Questions: Anticipate questions about your design choices, challenges faced, and how performance data influences your work.

📝 Enhancement Note: Interview questions will likely probe not only creative ability but also the candidate's understanding of performance metrics, data-driven decision-making, and their ability to contribute directly to revenue generation – core aspects of GTM and operations roles.

📌 Application Steps

To apply for this Ad Graphic Designer position:

• Submit your application through the provided application link on STERRY's careers portal.

• Tailor your Resume: Highlight keywords from the job description such as "Ad Graphic Designer," "Growth Marketing," "Adobe Creative Suite," "Figma," "AI Tool Integration," "A/B Testing," and "performance optimization." Quantify achievements where possible (e.g., "Designed ads that increased conversion rates by X%").

• Curate Your Portfolio: Ensure your portfolio prominently features advertising and marketing-focused projects. Prepare to discuss your process, strategic rationale, and any measurable results achieved by your designs. Include examples of digital ads, social media creatives, and any localized campaign assets.

• Craft a Compelling Cover Letter: Briefly explain why you are a strong fit for STERRY's growth marketing agency model. Connect your design skills to driving revenue and mention your enthusiasm for data-driven creative approaches and remote work.

• Prepare for the Interview: Research STERRY's work and clients. Be ready to discuss your design process, how you use data to inform creative, your experience with AI tools, and how you handle collaboration in a remote, fast-paced environment. Practice walking through your portfolio with a focus on impact and results.