Web Designer für E-Mail Marketing

📍 Job Overview

Job Title: Web Designer für E-Mail Marketing

Company: Onlinegen GmbH

Location: Germany

Job Type: FULL_TIME

Category: Marketing Operations / CRM Marketing

Date Posted: July 21, 2025

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and technically implement conversion-focused email campaigns within the Klaviyo platform, driving performance for D2C brands.

• Evolve from a pure design role to a strategic CRM expert with a deep understanding of Klaviyo's capabilities and email marketing best practices.

• Analyze and optimize email performance, focusing on conversion rates, customer retention, and overall customer journey effectiveness.

• Collaborate cross-functionally with a team of motivated experts to deliver integrated marketing solutions across email, WhatsApp, and postcard channels.

📝 Enhancement Note: This role bridges the gap between design and technical execution in email marketing, with a strong emphasis on performance and strategic CRM integration. The expectation is for the candidate to grow beyond traditional web design into a specialized Klaviyo expert.

📈 Primary Responsibilities

• Translate business and marketing requirements into compelling, conversion-optimized email designs.

• Technically implement email campaigns, automations, and customer journeys within the Klaviyo platform.

• Develop and maintain visually appealing and on-brand email templates that align with client brand guidelines.

• Conduct A/B testing on various email elements (subject lines, content, CTAs, design) to identify performance drivers.

• Analyze email marketing campaign performance metrics and provide actionable insights for optimization.

• Collaborate with the CRM and D2C brand teams to ensure cohesive customer journeys across multiple channels.

• Stay updated on the latest trends and best practices in email marketing, CRM, and e-commerce design.

• Contribute to the strategic development of email marketing programs for high-growth D2C brands.

📝 Enhancement Note: While the title is "Web Designer," the core responsibilities clearly indicate a focus on email marketing strategy and execution within a specific CRM tool, Klaviyo. The role demands a blend of creative design skills and analytical marketing acumen.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Digital Marketing, Communications, or a related field is beneficial.

Experience: 2-5 years of professional experience in e-commerce design, email campaign creation, or a similar digital marketing role.

Required Skills:

• Proven experience with the Klaviyo platform for email campaign creation and automation.

• Strong portfolio showcasing e-commerce design and successful email campaign execution.

• Excellent visual design skills with a keen eye for aesthetics, typography, and layout.

• Proficiency in translating creative briefs into impactful visual designs.

• Solid understanding of e-commerce principles and what drives online sales and customer engagement.

• Good communication and customer interaction skills, with the ability to articulate design decisions and strategy.

• Team-oriented with strong collaboration and interpersonal skills.

Preferred Skills:

• Experience designing for D2C (Direct-to-Consumer) brands.

• Familiarity with other CRM or marketing automation platforms.

• Basic understanding of HTML/CSS for email development.

• Experience with segmentation logic and customer journey mapping.

• Analytical skills to interpret campaign performance data and derive actionable insights.

• Experience with A/B testing methodologies in email marketing.

📝 Enhancement Note: The emphasis on Klaviyo experience is paramount. Candidates should highlight their proficiency with this specific tool and demonstrate how they've leveraged it to achieve business objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of e-commerce email campaigns demonstrating conversion-driven design principles.

• Case studies detailing the process from initial brief to final implementation, including design rationale and performance outcomes.

• Examples of email templates designed for various campaign types (promotional, lifecycle, transactional).

• Visualizations of customer journey flows or automation sequences designed within a CRM context.

Process Documentation:

• Examples of how you approach translating complex requirements into clear, actionable design and technical implementation plans.

• Documentation showcasing your process for analyzing campaign performance and identifying areas for A/B testing or optimization.

• Evidence of your workflow for collaborating with stakeholders, gathering feedback, and iterating on designs.

• Demonstrations of how you integrate strategic CRM thinking into your design process.

📝 Enhancement Note: The portfolio should not just showcase aesthetic design but also the candidate's strategic thinking, process, and ability to drive measurable results through email marketing and CRM expertise.

💵 Compensation & Benefits

Salary Range: EUR 42,000 - EUR 48,000 per year. This range is competitive for a mid-level Web Designer with specialized Klaviyo and email marketing skills in Germany. The specific offer will depend on the candidate's experience and demonstrated expertise.

Benefits:

• A dynamic and creative work environment fostering innovation and collaboration.

• Membership in a motivated team with flat hierarchies, encouraging direct contribution and impact.

• Opportunities for significant personal and professional development within a growing agency.

• Regular training and continuing education opportunities to stay ahead in the evolving digital marketing landscape.

• Attractive salary adjustments and performance-based incentives.

• Excellent development opportunities, with a clear path for growth into strategic CRM expertise.

• Two annual team events (workations) promoting team bonding and company culture.

• The chance to collaborate with and learn from some of Germany's fastest-growing D2C brands.

Working Hours: 40 hours per week, offering a standard full-time commitment.

📝 Enhancement Note: The salary range is within the expected brackets for a mid-level specialist in Germany. The benefits package emphasizes growth, learning, and a positive team environment, which are attractive to operations and marketing professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: CRM Agency / Digital Marketing Services, specializing in Email Marketing, WhatsApp, and Postcard campaigns for D2C brands.

Company Size: Small to Medium-sized (estimated 6-15 employees based on the description of a team of "6 höchstmotivierten Experten" plus potential growth). This size indicates a close-knit team with significant individual impact.

Founded: While the founding date is not specified, Onlinegen GmbH operates as a CRM agency with a focus on modern digital channels for rapidly growing D2C brands, suggesting a forward-thinking and adaptive approach.

Team Structure:

• A core team of highly motivated experts, indicating a collaborative and results-oriented environment.

• Flat hierarchies suggest open communication channels and direct access to decision-makers.

Methodology:

• Data-driven approach to email marketing, focusing on conversion optimization and performance analysis.

• Strategic CRM understanding, integrating email campaigns into broader customer journeys and lifecycle marketing.

• Focus on client success, working with high-growth D2C brands to achieve their marketing objectives.

• Emphasis on continuous learning and adaptation to new trends and technologies in digital marketing.

Company Website: https://onlinegen.de

📝 Enhancement Note: The company culture appears to be dynamic, collaborative, and focused on delivering measurable results for D2C clients through specialized digital marketing channels and CRM expertise.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level specialist. It offers a clear path for growth from a dedicated "Web Designer" to a more strategic "Klaviyo-Experten mit strategischem CRM-Verständnis." This progression involves developing deeper analytical skills, understanding of marketing automation, and strategic campaign planning.

Reporting Structure: The candidate will likely report to a Marketing Manager, Head of CRM, or a similar senior role within the agency, benefiting from direct mentorship and guidance within a flat hierarchy.

Operations Impact: The Web Designer's work directly impacts client success by driving conversions, improving customer engagement, and enhancing customer retention through effective email marketing strategies. Their contributions are crucial for the agency's ability to deliver tangible ROI to its D2C clients.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Klaviyo, becoming a go-to specialist for advanced strategies, automations, and segmentation.

• Strategic Development: Transition into a more strategic role, contributing to the overall CRM strategy for clients, including journey design and channel integration.

• Client Management: Develop strong client-facing skills, potentially leading client communication for email marketing projects.

• Industry Exposure: Gain extensive experience working with a diverse portfolio of high-growth D2C brands, offering broad market insight.

📝 Enhancement Note: The role is designed for individuals who are eager to specialize and grow within the CRM and email marketing domain, moving beyond pure design into a more strategic and analytical function.

🌐 Work Environment

Office Type: Fully Remote. This offers flexibility and the opportunity to work from anywhere within Germany.

Office Location(s): Germany. While the company is based in Germany, the remote nature means employees can work from various locations within the country.

Workspace Context:

• A fully remote setup necessitates strong self-discipline, time management, and proactive communication.

• Access to collaboration tools (e.g., Slack, Asana, Zoom) will be crucial for team interaction and project management.

• The environment encourages autonomy and self-directed work, supported by a collaborative team culture.

• Opportunities for virtual team engagement through online meetings and potentially the mentioned "workations."

Work Schedule: Standard full-time (40 hours/week). While remote, maintaining consistent availability during core working hours for collaboration and client communication is expected. Flexibility may be offered within the scope of project deadlines.

📝 Enhancement Note: The remote nature of the role requires candidates to be self-motivated and adept at virtual collaboration. The "workations" suggest a commitment to in-person team building despite the daily remote setup.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A brief call to assess basic qualifications, role understanding, and cultural fit.

2. Technical Assessment/Portfolio Review: A deeper dive into your portfolio, focusing on Klaviyo experience, e-commerce design skills, and strategic thinking. This may involve discussing past projects, design choices, and performance outcomes.

3. Skills-Based Interview: A conversation to evaluate your understanding of email marketing strategy, CRM concepts, and your ability to translate requirements into actionable designs and implementations. This might include scenario-based questions.

4. Team/Cultural Fit Interview: An opportunity to meet potential team members and assess alignment with the company's dynamic and collaborative culture.

5. Final Offer: Based on overall performance throughout the interview stages.

Portfolio Review Tips:

• Highlight Klaviyo Expertise: Clearly showcase projects where you've used Klaviyo, detailing specific automations, segmentation strategies, or campaign successes.

• Quantify Results: For each relevant project, provide metrics demonstrating impact (e.g., conversion rate improvements, engagement lift, revenue generated).

• Showcase Design-to-Performance Link: Explain how your design decisions directly contributed to achieving specific marketing goals or improving campaign performance.

• Illustrate Process: Clearly articulate your design process, from understanding client needs to technical implementation and optimization.

• Demonstrate Strategic Thinking: Explain your rationale behind design choices, considering customer journeys, segment logic, and overall CRM strategy.

Challenge Preparation:

• Be prepared to discuss how you would approach designing and implementing an email campaign for a hypothetical D2C brand with specific goals (e.g., increasing customer retention, driving sales for a new product).

• Think about how you would use Klaviyo's features to segment audiences and personalize email content.

• Be ready to articulate your understanding of A/B testing and how you would apply it to optimize email performance.

📝 Enhancement Note: Candidates should meticulously prepare their portfolio to highlight Klaviyo proficiency and quantifiable results. The interview process will likely assess both creative design skills and strategic CRM/email marketing acumen.

🛠 Tools & Technology Stack

Primary Tools:

• Klaviyo: Essential for email marketing campaign creation, automation, segmentation, and analytics. Deep proficiency is a must.

• Design Software: Adobe Creative Suite (Photoshop, Illustrator), Figma, Sketch, or similar tools for visual design and mock-up creation.

• Project Management Tools: Tools like Asana, Trello, or Jira for task management and workflow tracking.

• Communication Tools: Slack, Microsoft Teams, or similar for internal team communication.

Analytics & Reporting:

• Klaviyo Analytics: For in-depth performance tracking, A/B testing analysis, and segmentation insights.

• Google Analytics (or similar): To understand website traffic and conversion attribution from email campaigns.

• Data Visualization Tools: Potentially for creating reports, though Klaviyo's native reporting is likely primary.

CRM & Automation:

• Klaviyo: Serves as both the CRM and marketing automation platform for email.

• Other CRM/Marketing Automation: Familiarity with other platforms (e.g., HubSpot, Mailchimp, ActiveCampaign) can be beneficial but Klaviyo is key.

• Integration Tools: Understanding of how email platforms integrate with e-commerce platforms (e.g., Shopify, WooCommerce) and other marketing tools.

📝 Enhancement Note: Mastery of Klaviyo is the most critical technical requirement. Proficiency in design tools is also essential. Experience with integration concepts for e-commerce and marketing stacks will be advantageous.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong focus on achieving measurable results and driving conversions for clients.

• Customer-Centric: Understanding and serving the needs of D2C brands and their end customers.

• Collaborative: Working effectively within a team, sharing knowledge, and supporting colleagues.

• Innovative: Embracing new strategies, technologies, and creative approaches to digital marketing.

• Growth Mindset: A commitment to continuous learning and personal/professional development.

• Efficiency & Optimization: Constantly seeking ways to improve processes and campaign effectiveness.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration between design, strategy, and channel specialists (email, WhatsApp, postcard).

• Open Communication: Encouraging feedback and constructive dialogue to refine strategies and designs.

• Shared Goals: Working towards common objectives for client success and agency growth.

• Proactive Engagement: Actively participating in team discussions and contributing ideas.

📝 Enhancement Note: The team culture emphasizes a blend of creative execution and strategic, data-driven decision-making, all geared towards delivering exceptional results for high-growth D2C clients.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Aesthetics with Performance Metrics: Ensuring visually appealing emails also drive conversions and meet strategic objectives.

• Technical Implementation Complexities: Translating intricate designs and automation logic into Klaviyo accurately.

• Adapting to Diverse D2C Brand Needs: Quickly understanding and catering to the unique brand identities and marketing goals of various clients.

• Staying Ahead of Evolving Trends: Keeping pace with rapid changes in email marketing, privacy regulations, and platform capabilities.

Learning & Development Opportunities:

• Deep Klaviyo Mastery: Becoming a certified or highly recognized expert in Klaviyo features and best practices.

• CRM Strategy Development: Evolving into a strategic advisor for clients on their overall CRM and customer journey initiatives.

• Cross-Channel Marketing Expertise: Gaining broader knowledge in WhatsApp and postcard marketing alongside email.

• Client Relationship Management: Developing skills in managing client expectations and communication.

• Industry Certifications: Pursuing relevant certifications in email marketing, CRM, or digital strategy.

📝 Enhancement Note: The role presents an excellent opportunity for growth by tackling complex challenges in a specialized marketing domain, with significant support for continuous learning and skill advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing an email campaign that aims to increase customer retention for a D2C fashion brand." (Focus on strategy, segmentation, content, and design elements.)

• "How would you leverage Klaviyo's automation capabilities to create a personalized welcome series for new subscribers of an e-commerce brand?" (Assesses Klaviyo knowledge and automation strategy.)

Company & Culture Questions:

• "What interests you about Onlinegen GmbH and our focus on D2C brands?" (Tests research and genuine interest.)

• "How do you approach collaboration within a remote team, especially when working on client projects?" (Assesses teamwork and communication in a remote setting.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by case study, starting with the client's objective, your approach, the design/implementation, and the quantifiable results.

• Klaviyo Focus: Explicitly highlight your contributions within Klaviyo for each relevant project.

• Visual Storytelling: Use clear visuals (screenshots, mockups) to illustrate your design work and explain complex automations or journeys.

• Concise Explanations: Be ready to articulate your decisions and impact succinctly, focusing on key takeaways.

• Q&A Readiness: Anticipate questions about your design choices, technical implementation, and the performance impact of your work.

📝 Enhancement Note: Prepare to demonstrate not just your design skills but your strategic understanding of email marketing, your proficiency with Klaviyo, and your ability to drive measurable results for clients.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on join.com.

• Tailor your Resume: Emphasize your experience with Klaviyo, e-commerce design, email campaign execution, and any quantifiable results you've achieved. Use keywords like "Klaviyo," "E-Mail Marketing," "E-Commerce Design," "Conversion Optimization," and "CRM."

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your Klaviyo skills, design capabilities, and impact on e-commerce businesses. Ensure each project clearly outlines the objective, your role, the solution, and the results.

• Prepare for Interview Questions: Review common interview questions for web designers and email marketers, focusing on scenario-based questions related to Klaviyo, D2C brands, and performance analysis. Practice articulating your process and results clearly.

• Research Onlinegen GmbH: Understand their client portfolio, service offerings, and company culture to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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