Web Designer

📍 Job Overview

Job Title: Web Designer

Company: Foundry for Good

Location: Philippines

Job Type: FULL_TIME

Category: GTM Operations / Marketing Operations

Date Posted: January 18, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and optimize the company's public-facing website to drive lead generation and conversion goals, directly impacting GTM (Go-To-Market) success.

• Develop and build high-performing landing pages for marketing campaigns and sales enablement initiatives, crucial for effective GTM execution.

• Collaborate cross-functionally with marketing and sales teams to translate campaign messaging into compelling digital experiences that support revenue growth.

• Apply best practices in UX/UI, accessibility, and conversion-focused design to enhance user journeys and improve overall website performance.

• Contribute to the optimization of digital assets that support fundraising and workplace giving concepts for mission-driven organizations.

📝 Enhancement Note: While the role is "Web Designer," its core responsibilities of lead generation, conversion optimization, landing page creation for marketing campaigns, and collaboration with sales and marketing teams place it firmly within the GTM Operations and Marketing Operations sphere. The emphasis on supporting fundraising and workplace giving concepts for nonprofits also adds a unique mission-driven operational context.

📈 Primary Responsibilities

• Enhance and optimize the Double the Donation website to achieve defined lead generation and conversion targets, directly contributing to pipeline development.

• Design, build, and deploy high-performing landing pages tailored for specific marketing campaigns, product education initiatives, and sales enablement collateral.

• Execute redesigns or revamps of existing website pages to significantly improve clarity, user experience (UX), and conversion rates, impacting customer acquisition.

• Partner closely with the marketing team to translate campaign strategies and messaging into effective, engaging, and conversion-optimized web experiences.

• Collaborate with the sales team to ensure the website effectively supports inbound leads, demo requests, and the customer decision-making process, driving sales efficiency.

• Implement and maintain best practices in User Experience (UX) and User Interface (UI) design, website accessibility standards, and conversion rate optimization (CRO) across all digital properties.

• Translate complex fundraising and workplace giving concepts into clear, intuitive, and engaging digital interfaces that resonate with nonprofit and educational institution stakeholders.

• Conduct A/B testing and analyze website performance data to identify areas for improvement and implement data-driven design enhancements.

📝 Enhancement Note: The responsibilities listed clearly indicate a role focused on driving tangible business outcomes through web design, such as lead generation and conversion optimization, which are core to GTM operations. The emphasis on collaboration with marketing and sales teams further solidifies this operational alignment.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Web Design, Human-Computer Interaction, or a related field is typically expected for a professional Web Designer role. Equivalent practical experience will also be considered.

Experience:

• Minimum of 3+ years of professional experience in web design, with a strong preference for experience within SaaS (Software as a Service) environments.

Required Skills:

• Proficient in web design principles, including UX/UI design, wireframing, prototyping, and visual design.

• Strong understanding of conversion rate optimization (CRO) strategies and their application to web design.

• Experience in designing and building high-performing landing pages for marketing campaigns and lead generation.

• Familiarity with web accessibility standards (e.g., WCAG) and best practices.

• Excellent written and verbal communication skills, with the ability to articulate design decisions and collaborate effectively.

• Detail-oriented approach to design and implementation, ensuring accuracy and quality.

• Ability to work independently and collaboratively in a remote team environment.

Preferred Skills:

• Experience with Content Management Systems (CMS) such as WordPress, HubSpot CMS, or similar platforms.

• Basic understanding of HTML, CSS, and JavaScript to effectively communicate with developers.

• Familiarity with A/B testing tools and methodologies for website optimization.

• Experience designing for mission-driven organizations, nonprofits, or the fundraising sector.

• Understanding of SEO best practices as they relate to web design and content.

• Experience working with marketing automation platforms.

📝 Enhancement Note: The requirement for 3+ years of experience in SaaS environments, combined with responsibilities focused on lead generation, conversion optimization, and collaboration with marketing/sales, strongly suggests a mid-level role. The emphasis on practical achievements and communication skills points towards a candidate who can not only design but also strategically contribute to GTM efforts.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 significant web design projects, with a focus on those demonstrating lead generation, conversion optimization, or user experience improvements.

• Case studies for selected projects that clearly outline the problem, your design process, the solutions implemented, and measurable results (e.g., increased conversion rates, reduced bounce rates, improved user engagement).

• Examples of landing pages designed for marketing campaigns, highlighting how the design supported campaign objectives.

• Demonstrations of UX/UI design skills, including wireframes, prototypes, and final designs, with explanations of user-centric decision-making.

Process Documentation:

• For each portfolio project, briefly describe the workflow followed, from initial concept and research through to design, collaboration, and final implementation or handover.

• Highlight any specific design processes or methodologies used (e.g., user research, A/B testing, iterative design) and how they contributed to project success.

• Be prepared to discuss how you would approach the design process for new website initiatives, including collaboration with stakeholders and iterative improvements.

📝 Enhancement Note: For a role focused on optimizing a public-facing website for lead generation and conversion, a strong portfolio demonstrating quantifiable results is paramount. The emphasis should be on process and impact, not just aesthetics. This aligns with the operational nature of GTM roles.

💵 Compensation & Benefits

Salary Range:

Based on the provided information (remote work in the Philippines, 42.5 billable hours/week, hourly compensation in USD, and 3+ years of experience), a competitive hourly rate would likely fall between $15 - $25 USD per hour.

This estimate is derived from:

• Location: Remote work in the Philippines allows for competitive compensation relative to US rates while being attractive locally.

• Experience Level: 3+ years of professional experience typically aligns with mid-level roles.

• Workload: 42.5 billable hours per week suggests a full-time equivalent with some flexibility.

• Industry Benchmarks: SaaS web design roles with a focus on conversion and lead generation command higher rates.

• Company Contributions: The company contributes to health insurance, which is a valuable benefit.

A candidate with exceptional skills and a strong portfolio demonstrating significant impact on conversion rates and lead generation might command a rate at the higher end of this range.

Benefits:

• Health Insurance Contribution: Company contribution to help cover health insurance costs.

• Paid Vacation Time: 20 days accrued annually, equivalent to 8.0 hours of billable time each.

• Paid Sick Time: 5 sick days off annually.

• Paid Life Leave: 15 days accrued annually, with the option to cash out any accrued leave in December (every 5 days is worth approx. $300 USD). This provides flexibility for planned and unplanned life events.

• Paid Holidays: 7 paid US holidays.

• Bereavement Policy: Support during difficult times.

• Employee Giving Programs: Includes a Matching Gift Program and Volunteer Grant Program, aligning with the company's mission-driven ethos.

Working Hours: Target of 42.5 billable hours per week, indicating a full-time commitment with a focus on productive output.

📝 Enhancement Note: The compensation and benefits provided are detailed and reflect a commitment to employee well-being and work-life balance, particularly the unique "Life Leave" policy and health insurance contribution. The hourly rate estimation is based on typical market rates for remote SaaS web designers in the Philippines with the specified experience.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the technology sector, specifically focusing on software and services for nonprofit organizations, trade associations, and educational institutions. This includes areas like fundraising software (Double the Donation) and workplace giving solutions. The impact-driven nature of their clients shapes a unique culture.

Company Size: Foundry for Good has over 90 team members in the Philippines and an unspecified number globally. This indicates a medium-sized organization with a significant remote workforce, fostering a culture of distributed collaboration and autonomy. The 95%+ employee retention rate suggests a positive and stable work environment.

Founded: Founded on principles of self-funding and thoughtful growth, Foundry for Good emphasizes long-term stability over rapid, investor-driven expansion. This fosters a culture of sustainability and a focus on building enduring value.

Team Structure:

• The Web Designer will be part of a larger team, likely collaborating with marketing specialists, content creators, developers, and sales professionals.

• The team structure is designed for global collaboration, with a significant presence in the Philippines working alongside US-based colleagues.

Methodology:

• Data-Driven Design: Emphasizes using data (website analytics, conversion metrics) to inform design decisions and optimize performance.

• User-Centric Approach: Focuses on understanding the needs of target audiences (nonprofits, donors, employees) to create effective digital experiences.

• Agile Collaboration: Encourages cross-functional teamwork and iterative development to respond to campaign needs and market changes.

• Mission Alignment: All work is geared towards supporting organizations that aim to create positive social impact.

Company Website: https://www.foundryforgood.com/

📝 Enhancement Note: The company's mission-driven focus and self-funded stability are key differentiators. For a Web Designer, this means working on projects with a direct social impact and within an organization that values long-term growth and employee well-being, as evidenced by high retention rates.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Web Designer. It requires independent contribution and the ability to lead design initiatives for key web properties, moving beyond junior-level execution to strategic input on GTM effectiveness.

Reporting Structure: The Web Designer will likely report into the marketing or GTM operations team. This structure allows for direct collaboration with campaign managers and sales enablement specialists, ensuring that web design efforts are tightly aligned with business objectives.

Operations Impact: The Web Designer's impact is measured through their contribution to lead generation, conversion rates, and overall effectiveness of the company's digital presence. By translating complex concepts into clear, engaging experiences, they directly influence customer acquisition, brand perception, and ultimately, revenue growth for Foundry for Good and its client organizations.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific areas of web design, such as conversion rate optimization (CRO), UX research, or accessibility design.

• Leadership: Transition into a Senior Web Designer or Web Design Lead role, taking on more complex projects, mentoring junior designers, and influencing design strategy.

• Cross-Functional Roles: With a strong understanding of GTM operations, there could be opportunities to move into roles focused on digital marketing strategy, product marketing, or even GTM operations management.

• Skill Expansion: Opportunity to gain experience with broader marketing technology (MarTech) stacks and contribute to the strategic use of digital tools.

📝 Enhancement Note: The role offers a clear path for growth within a mission-driven company. The focus on conversion and lead generation provides valuable experience directly applicable to GTM operations, opening doors for career advancement within the company or the broader tech industry.

🌐 Work Environment

Office Type: This is a fully remote position, offering the flexibility and autonomy of working from home. The company has a strong existing base of remote employees in the Philippines, indicating well-established remote work infrastructure and culture.

Office Location(s): While the role is remote, the company has a significant presence and team members based in the Philippines, suggesting potential for local team meetups or regional events, though not required for the role.

Workspace Context:

• Collaborative Digital Space: Expect to utilize various digital collaboration tools (e.g., Slack, Asana, Google Workspace, Figma) to connect with colleagues across different time zones.

• Technology-Enabled: Access to necessary design software and tools will be provided or supported. The focus is on leveraging technology to facilitate communication and workflow in a distributed environment.

• Mission-Focused Atmosphere: The work environment is infused with the company's mission to support positive change, fostering a sense of purpose and shared values among team members.

Work Schedule: A target of 42.5 billable hours per week is expected. While remote, adherence to core working hours or responsiveness during overlapping business hours with key stakeholders (likely US-based) may be necessary for effective collaboration. This schedule offers flexibility for personal commitments while ensuring consistent contribution.

📝 Enhancement Note: The remote nature of the role, combined with the company's established remote culture and significant presence in the Philippines, creates a supportive environment for remote work. The emphasis on collaboration tools and communication protocols is key for success in this distributed setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess suitability for the role.

• Skills Assessment/Design Challenge: Candidates may be asked to complete a design exercise or provide a detailed walkthrough of a specific portfolio project that demonstrates their approach to problem-solving, conversion optimization, and GTM alignment.

• Interviews with Hiring Team: This will likely involve discussions with the hiring manager and potentially team members from marketing, sales, or development to assess technical skills, collaborative abilities, and cultural fit. Expect behavioral questions and scenario-based questions related to web design challenges.

• Final Interview: May involve a discussion with senior leadership to confirm alignment with company values and long-term vision.

Portfolio Review Tips:

• Highlight Impact: Focus on projects where your design work directly led to measurable business outcomes (e.g., increased leads, higher conversion rates, improved user engagement). Quantify your achievements with data.

• Showcase Process: Clearly articulate your design process, from understanding requirements to user research, ideation, iteration, and implementation. Explain the rationale behind your design decisions.

• Tailor to the Role: Emphasize projects that demonstrate experience in SaaS, lead generation, conversion optimization, and creating digital experiences for mission-driven organizations or similar client types.

• Clarity and Conciseness: Ensure your portfolio is well-organized, easy to navigate, and clearly communicates your skills and achievements. Use concise descriptions and high-quality visuals.

• Accessibility Focus: If applicable, highlight any work where you specifically addressed accessibility requirements.

Challenge Preparation:

• Understand the Business: Familiarize yourself with Foundry for Good's mission, its brands (like Double the Donation), and the types of organizations they serve. Understand the core concepts of fundraising and workplace giving.

• GTM Context: Be prepared to discuss how web design contributes to lead generation, sales enablement, and overall GTM strategy. Think about how your designs can support marketing campaigns and sales efforts.

• Problem-Solving: Practice articulating how you would approach common web design challenges, such as improving a low-converting landing page or redesigning a complex user flow.

• Collaboration: Prepare examples of how you have successfully collaborated with marketing, sales, or development teams in previous roles.

📝 Enhancement Note: The interview process will heavily scrutinize the applicant's portfolio for evidence of impact on business goals (lead generation, conversion). Candidates should be prepared to articulate their design process and how it aligns with GTM objectives, demonstrating strategic thinking beyond just aesthetics.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Adobe Creative Suite (Photoshop, Illustrator, XD), Sketch. Proficiency in at least one primary design tool is essential.

• Collaboration & Project Management: Slack, Asana, Trello, Jira, Google Workspace (Docs, Sheets, Slides). Experience with tools that facilitate remote team communication and task management.

• Content Management Systems (CMS): Experience with platforms like WordPress, HubSpot CMS, or similar is highly beneficial for building and managing web pages.

Analytics & Reporting:

• Web Analytics: Google Analytics (GA4), Adobe Analytics, or similar platforms for tracking website performance, user behavior, and conversion metrics.

• A/B Testing Tools: Google Optimize, Optimizely, VWO, or similar for running experiments to improve conversion rates.

• SEO Tools: Basic familiarity with tools like SEMrush, Ahrefs, or Google Search Console for understanding search engine performance and opportunities.

CRM & Automation:

• CRM: Familiarity with CRM platforms like HubSpot CRM, Salesforce, or similar, as the website will likely integrate with these for lead capture and management.

• Marketing Automation: Experience with platforms like HubSpot Marketing Hub, Marketo, Pardot, or similar, where landing pages and forms are often built and tracked.

📝 Enhancement Note: Proficiency in design tools is a given, but experience with CMS platforms, web analytics, and marketing automation tools is crucial for a role focused on conversion and lead generation within a GTM context. Understanding how design integrates with these systems will be a key differentiator.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong commitment to creating positive change and supporting mission-driven organizations. This means understanding the "why" behind the work and its contribution to the company's overall mission.

• Collaboration & Communication: Valuing open, honest, and frequent communication across teams and time zones. The ability to work effectively with diverse groups is paramount.

• Excellence & Quality: A focus on delivering high-quality work, paying attention to detail, and continuously striving for improvement in design and performance.

• Data-Informed Decisions: Relying on data and analytics to guide design choices and measure success, rather than solely on intuition.

• Efficiency & Optimization: A drive to streamline processes and optimize digital assets for maximum effectiveness and impact.

Collaboration Style:

• Cross-Functional Integration: The Web Designer will be integrated into cross-functional teams, working closely with marketing campaign managers, content strategists, sales enablement specialists, and potentially developers.

• Feedback-Oriented: A culture that encourages constructive feedback on designs and processes to foster continuous improvement.

• Proactive Communication: Team members are expected to proactively communicate updates, challenges, and insights, especially in a remote setting.

• Shared Ownership: While specific roles are defined, there's an underlying sense of shared ownership for the company's success and mission.

📝 Enhancement Note: The company's values of impact, collaboration, and data-informed decision-making are central to its culture. For a Web Designer, this means understanding how their work contributes to the broader mission and collaborating effectively with teams focused on GTM strategies and revenue generation.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Conversion: The primary challenge will be to create visually appealing designs that also effectively drive conversions and support complex fundraising/workplace giving concepts.

• Cross-Time Zone Collaboration: Effectively collaborating with team members in different time zones requires strong communication skills and proactive planning.

• Translating Complex Concepts: Simplifying and visually representing intricate details of fundraising and workplace giving for diverse audiences can be challenging.

• Staying Current with Digital Trends: Continuously adapting to evolving web design best practices, technologies, and user expectations in the digital landscape.

Learning & Development Opportunities:

• Advanced CRO Techniques: Deepen expertise in conversion rate optimization through specialized training, experimentation, and application.

• UX Research & Strategy: Develop skills in user research methodologies to gain deeper insights into user behavior and inform design strategy.

• MarTech Stack Integration: Gain a comprehensive understanding of how web design integrates with broader marketing technology stacks, including CRM and marketing automation.

• Leadership Development: Opportunities to lead design projects, mentor junior designers, and influence design strategy within the organization.

• Industry Conferences & Certifications: Potential for participation in relevant industry events and obtaining certifications in design, UX, or CRO.

📝 Enhancement Note: The challenges presented offer significant opportunities for professional growth. By overcoming these, the Web Designer can develop highly sought-after skills in conversion optimization, GTM strategy integration, and cross-functional leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a landing page that significantly improved conversion rates. What was your process, and what were the key metrics you tracked?" (Focus on quantifiable results, process, and GTM impact).

• "How do you approach translating complex product features or concepts into clear, user-friendly web designs?" (Highlight your ability to simplify and communicate effectively).

• "Walk us through your process for redesigning an underperforming website page. What steps would you take, and how would you collaborate with marketing and sales?" (Demonstrate strategic thinking, collaboration, and data-driven approach).

Company & Culture Questions:

• "What interests you about Foundry for Good's mission and our work with nonprofits?" (Connect your values to the company's mission).

• "How do you handle constructive criticism or feedback on your designs from team members or stakeholders?" (Demonstrate adaptability and a collaborative spirit).

• "Describe your experience working in a remote team environment. How do you stay productive and connected?" (Highlight your remote work skills and communication strategies).

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a compelling story about the challenge, your solution, and the impact. Frame it around business objectives and user needs.

• Data Visualization: Clearly present key metrics and data that demonstrate the success of your designs. Use charts and graphs where appropriate.

• Process Walkthrough: Be prepared to walk through your design process, from wireframes to final mockups, explaining your rationale at each stage.

• Focus on Relevance: Select projects that best showcase your skills in conversion optimization, landing page design, UX/UI, and any experience relevant to SaaS or mission-driven organizations.

• Interactive Elements: If possible, prepare interactive prototypes or live demos of your work to showcase functionality and user flow.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill, but also strategic thinking, an understanding of GTM objectives (lead generation, conversion), and the ability to collaborate effectively in a remote, mission-driven environment. The portfolio is the primary tool for showcasing these capabilities.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your resume and portfolio to highlight specific projects demonstrating your success in lead generation, conversion optimization, landing page design for marketing campaigns, and UX/UI improvements, particularly within SaaS or mission-driven contexts.

• Resume Optimization: Ensure your resume clearly articulates your 3+ years of professional experience, focusing on achievements and quantifiable results related to web design's impact on business goals. Use keywords like "Conversion Rate Optimization," "Lead Generation," "UX/UI Design," "SaaS," and "GTM."

• Interview Preparation: Practice articulating your design process, explaining your portfolio projects with a focus on impact and rationale, and preparing answers to behavioral and situational questions related to collaboration and problem-solving in a remote setting.

• Company Research: Thoroughly research Foundry for Good's mission, its brands (especially Double the Donation), and its values. Understand how the Web Designer role contributes to their overall GTM strategy and mission-driven approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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