Visual Designer (f/m/d)

📍 Job Overview

Job Title: Visual Designer (f/m/d)

Company: pdm solutions GmbH

Location: Berlin, Germany

Job Type: Full-Time

Category: Creative & Design / Marketing Operations

Date Posted: January 20, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive visual consistency and brand recognition across 3+ distinct brands by creating high-quality visual assets.

• Develop and maintain a robust visual system, including reusable assets and templates, to streamline production for various marketing channels.

• Collaborate cross-functionally with Product Designers, Marketers, and Engineers to ensure cohesive brand messaging and design execution.

• Audit existing visual assets and implement improvements to typography, layout, iconography, and overall aesthetic quality.

• Contribute to shaping a healthy creative culture and elevating the standard for visual excellence within the organization.

📝 Enhancement Note: This role is positioned within a "digital hub" environment, suggesting a focus on digital product development and marketing. The emphasis on "multiple brands" and "template systems" indicates a need for scalable design solutions and efficient workflow management. While not strictly a Revenue Operations role, the focus on brand consistency, asset creation for marketing, and collaboration with product teams aligns with supporting Go-To-Market (GTM) efforts and operational efficiency in creative output.

📈 Primary Responsibilities

• Design and produce a wide array of visual assets, including graphics, illustrations, icons, key visuals, and slide templates for both web and product marketing initiatives.

• Translate and enforce brand guidelines to ensure a clean, consistent visual execution across all company brands and communication touchpoints.

• Build and manage template systems designed to accelerate production timelines for social media content, presentations, landing pages, and digital advertisements.

• Conduct thorough audits of existing visual assets, identifying areas for enhancement in typography, layout, iconography, imagery style, and overall quality standards.

• Partner closely with design and marketing teams to ensure seamless integration of design elements with messaging strategies, maximizing brand impact.

• Collaborate with Product Designers to enhance UI visual quality, particularly for elements like icons, illustrations, and branded UI components.

• Create simple motion graphics for product marketing campaigns and social media content to increase engagement.

• Actively contribute to fostering a positive and productive creative culture, continuously raising the bar for visual quality company-wide.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic system building. The emphasis on "template systems," "auditing visuals," and "improving consistency" points towards a need for process optimization within the creative workflow, a key aspect of operations roles.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for mid-senior level design roles.

Experience: Several years of experience as a Visual Designer, Graphic Designer, or in a similar creative role, with a strong preference for experience within a digital product or brand environment.

Required Skills:

• Demonstrable expertise in visual design fundamentals: layout, typography, composition, and a refined aesthetic.

• Proven experience in developing and maintaining brand systems and ensuring visual consistency across multiple touchpoints.

• Ability to work efficiently under pressure, delivering high-quality work at a fast pace while effectively prioritizing tasks based on impact.

• Advanced proficiency in industry-standard design tools, including Figma, Google Workspace, Notion, and the Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign).

• Strong understanding of digital marketing asset creation requirements for web, social media, and advertising.

Preferred Skills:

• Experience with simple motion graphics creation for digital content.

• Familiarity with UI design principles for integrating visual elements into user interfaces.

• German language proficiency would be a significant asset given the client and team base.

• Experience in building and managing design systems or template libraries.

• Basic understanding of product design principles and collaboration with product teams.

📝 Enhancement Note: The requirement for "several years of experience" and the specific toolset (Figma, Adobe Creative Suite, Google Workspace, Notion) indicate a need for a candidate who can hit the ground running and contribute immediately to established workflows. The mention of "Google Workspace" and "Notion" alongside design tools suggests a collaborative environment where documentation and shared resources are important.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing well-crafted, impactful visual design work that demonstrates problem-solving capabilities for real users and brands.

• Specific examples of work that highlight the ability to maintain brand consistency across multiple touchpoints or brands.

• Case studies or examples detailing the creation and implementation of template systems or reusable design assets.

• Visualizations of how brand guidelines were translated into practical design executions.

Process Documentation:

• Evidence of process for auditing and improving existing visual assets, including before-and-after examples.

• Documentation or examples of how a consistent visual language was built or scaled across different brands.

• Demonstrations of workflow efficiency improvements achieved through template creation or system design.

• Examples of how design decisions were informed by brand strategy or marketing objectives.

📝 Enhancement Note: For a Visual Designer role, the portfolio is paramount. Emphasis should be placed on demonstrating not just aesthetic skill but also the ability to create scalable, consistent, and efficient design solutions that support broader business and marketing objectives. This aligns with operational thinking, even in a creative capacity.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Visual Designer with 5-10 years of experience in Berlin, Germany, the estimated annual salary range is €50,000 - €70,000. This range is influenced by the specific company's financial health, the candidate's proven impact, and the competitive landscape for design talent in Berlin.

Benefits:

• Inclusive and Collaborative Workplace Culture: Enjoy a supportive environment with flat hierarchies and rapid decision-making processes, fostering innovation and autonomy.

• Flexible Work Options: Autonomy in shaping work schedules, with options for remote work, office-based work, or even on-site collaboration with partners.

• Visa Sponsorship: Assistance with the Blue Card application process for eligible candidates needing a work permit.

• Motivated Team: Opportunity to collaborate with a driven group committed to developing innovative solutions.

• Real Creative Input: Ideas are actively evaluated and considered for development, offering significant impact potential.

• Competitive Compensation: An attractive base salary complemented by individualized bonuses tied to key performance indicators (KPIs).

Working Hours: The role implies a standard full-time commitment, likely around 40 hours per week, with flexibility in scheduling and location as outlined in the benefits.

📝 Enhancement Note: The salary estimate is based on current market data for similar roles in major German tech hubs like Berlin. The benefits listed are directly from the job description, with added context for operations professionals. The mention of "individualized bonuses tied to key performance indicators" suggests a results-oriented culture, which is a common characteristic in operational environments.

🎯 Team & Company Context

🏢 Company Culture

Industry: pdm solutions GmbH operates as a digital hub, focusing on connecting people with Small and Medium-sized Enterprises (SMEs), supporting the digitalization of public authorities and companies, and bringing in-house expertise to their own projects and services. This suggests a blend of service provision and product development within the digital transformation space.

Company Size: While not explicitly stated, the description implies a growing team with diverse competencies (Engineers, Product Designers, Marketers), likely falling into the small to medium-sized enterprise (SME) category, potentially between 50-250 employees.

Founded: The founding date is not provided, but the company's positioning as a "digital hub" suggests a relatively modern, tech-focused organization.

Team Structure:

• The Visual Designer will be part of a multidisciplinary team, working alongside Product Designers, Engineers, and Marketers.

• Reporting structure is likely lean, with flat hierarchies facilitating rapid decision-making.

Methodology:

• Emphasis on building and scaling consistent visual languages and systems across multiple brands.

• Data-driven decision-making is implied through performance indicators for bonuses and the need to solve "real problems for real people."

• Agile development and iterative design processes are likely, given the need to "ship work you're proud of" and "share work early and often."

Company Website: http://pdm-solutions.com

📝 Enhancement Note: The company's focus on digitalization and serving SMEs suggests an environment where operational efficiency and scalable solutions are highly valued. The "digital hub" model implies a dynamic, potentially fast-paced setting where adaptability and cross-functional collaboration are key to success.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Mid-Senior Level. It requires several years of experience and the ability to work independently, drive enhancements, and contribute to shaping creative culture. It's beyond an entry-level position, requiring a solid portfolio and proven ability to execute and strategize visually.

Reporting Structure: The Visual Designer will likely report to a Head of Design, Creative Director, or a Marketing Manager who oversees brand and creative output. Collaboration is expected across Product, Marketing, and Engineering teams.

Operations Impact: The Visual Designer's impact is directly tied to strengthening brand recognition, improving communication effectiveness, and enhancing the overall user experience through compelling visuals. This indirectly supports revenue generation by improving marketing campaign performance, product appeal, and customer engagement.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like motion graphics, illustration, or advanced brand system development.

• Leadership: Potentially move into a Senior Visual Designer role, leading design initiatives or mentoring junior designers.

• Cross-Functional Development: Gain exposure to product design, marketing strategy, and GTM processes, potentially transitioning into related operational or strategic roles within the company.

• System Design: Lead the development and refinement of design systems and template libraries, becoming a subject matter expert in scalable creative operations.

📝 Enhancement Note: For operations-minded professionals, understanding how this creative role contributes to business goals is crucial. The growth opportunities highlight potential pathways into roles with more direct operational oversight, such as Design Operations or Brand Operations management.

🌐 Work Environment

Office Type: The company offers flexible work options, including remote, office-based, or hybrid arrangements. The office environment in Berlin is likely modern and collaborative, designed to foster creativity and teamwork.

Office Location(s): Berlin, Germany. This is a major European tech and creative hub, offering a vibrant ecosystem for design professionals.

Workspace Context:

• The workspace is designed to be inclusive and collaborative, encouraging interaction among diverse professionals (Engineers, Product Designers, Marketers).

• Access to industry-standard design tools (Figma, Adobe Creative Suite, Google Workspace, Notion) is provided, supporting efficient workflow and communication.

• Opportunities for hands-on collaboration and knowledge sharing are inherent in the team structure and the emphasis on "we not me."

Work Schedule: While full-time, the role offers flexibility, allowing individuals to shape their work schedule. This adaptability is beneficial for managing creative projects, attending to personal needs, and optimizing productivity.

📝 Enhancement Note: The hybrid and flexible work model indicates a modern approach to employee experience, which can positively impact productivity and work-life balance for operations-focused individuals who value structured yet adaptable working conditions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV, cover letter, and portfolio to assess qualifications and alignment with the role.

• Portfolio Presentation & Discussion: Candidates will likely present a selection of their work, discussing design decisions, process, and impact. This is where operational thinking in design will be assessed.

• Skills Assessment/Challenge: A practical design task or case study, potentially focusing on creating assets within brand constraints or designing a template system.

• Team/Cultural Fit Interview: Meeting with potential team members and hiring managers to evaluate collaboration style and cultural alignment.

• Final Interview: Discussion with senior leadership to confirm fit and discuss role expectations.

Portfolio Review Tips:

• Showcase Process, Not Just Polish: Include examples of your thought process, initial sketches, problem-solving steps, and how you iterated on designs. This demonstrates operational thinking.

• Quantify Impact: Where possible, include metrics or data that show the effectiveness of your designs (e.g., increased engagement, improved conversion rates, efficiency gains from templates).

• Brand Consistency Examples: Highlight projects where you successfully maintained or established brand consistency across multiple applications or brands.

• Template System Design: If you have experience creating template systems or design assets for reusability, showcase this clearly. Explain the benefits and how it streamlined workflows.

• Tool Proficiency: Ensure your portfolio implicitly or explicitly demonstrates proficiency with Figma, Adobe Creative Suite, and other relevant tools.

Challenge Preparation:

• Be prepared to work within specific brand guidelines and time constraints.

• Focus on creating practical, scalable solutions rather than purely conceptual ones.

• Articulate your design rationale clearly, explaining how your choices support brand objectives and operational efficiency.

• Practice presenting your work concisely and effectively, highlighting key decisions and outcomes.

📝 Enhancement Note: For operations candidates, framing design challenges and portfolio items through the lens of efficiency, scalability, process improvement, and measurable impact will be highly advantageous.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaborative design system building. Expect advanced usage for component creation, auto-layout, and team collaboration.

• Adobe Creative Suite: Including Photoshop (image editing, manipulation), Illustrator (vector graphics, icons, illustrations), and potentially InDesign (layout for presentations, templates).

• Google Workspace: For collaboration, document creation (Docs), presentations (Slides), and spreadsheet management (Sheets). Essential for team communication and asset organization.

• Notion: Likely used for project management, documentation, knowledge sharing, and potentially design system documentation.

Analytics & Reporting: While not primary tools for a Visual Designer, understanding how design impacts metrics is key. Familiarity with analytics platforms (e.g., Google Analytics) to see how visual assets perform would be beneficial.

CRM & Automation: Not directly relevant to this role, but understanding how visual assets are deployed through marketing automation platforms or CRM campaigns could provide context.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. The inclusion of Google Workspace and Notion points to a highly collaborative and document-driven operational environment. For operations professionals, understanding these tools from a workflow and efficiency perspective is important.

👥 Team Culture & Values

Operations Values:

• Collaboration: "It's 'we' not 'me'" emphasizes teamwork and collective achievement. Operations professionals will find this aligns with a cross-functional approach.

• Efficiency & Scalability: The focus on "template systems," "reusable assets," and "speeding up production" directly reflects an operational mindset valuing efficiency and scalable solutions.

• Quality & Impact: Driving "visual quality" and creating "impactful work that solves real problems" shows a commitment to high standards and measurable results, aligning with operations' focus on performance.

• Innovation & Continuous Improvement: The company encourages "real creative input" and driving "enhancements," suggesting a culture that values proactive problem-solving and staying ahead of trends.

Collaboration Style:

• Open sharing of work and feedback is encouraged, fostering a transparent and iterative design process.

• Cross-functional collaboration is a cornerstone, requiring clear communication and understanding of different team perspectives (Product, Marketing, Engineering).

• A "healthy creative culture" implies mutual respect, constructive criticism, and a shared passion for design excellence.

📝 Enhancement Note: The values of collaboration, efficiency, and impact are highly transferable to operations roles. Understanding these values will help candidates articulate how their own operational skills contribute to the team's success.

⚡ Challenges & Growth Opportunities

Challenges:

• Brand Consistency Across Multiple Brands: Maintaining a distinct yet cohesive visual identity for 3+ brands requires meticulous attention to detail and robust system design.

• Balancing Speed and Quality: Delivering high-quality assets quickly in a dynamic environment can be demanding.

• Integrating Visuals with Product UI: Ensuring seamless visual integration with product interfaces requires close collaboration with Product Designers and an understanding of UI/UX principles.

• Adapting to Evolving Digital Trends: Staying current with design trends and technologies to keep brand visuals fresh and effective.

Learning & Development Opportunities:

• Design System Mastery: Opportunity to become an expert in building, maintaining, and scaling design systems and template libraries.

• Cross-Disciplinary Learning: Gain deeper insights into product development, marketing strategy, and GTM processes through close collaboration.

• Motion Design Skills: Develop skills in creating simple motion assets for enhanced digital content.

• Creative Leadership: Potential to mentor junior designers or lead specific creative projects as experience grows.

📝 Enhancement Note: For operations professionals, these challenges translate into opportunities for process improvement. For example, developing more efficient asset creation pipelines or implementing clearer brand governance protocols.

💡 Interview Preparation

Strategy Questions:

• "Describe how you would approach establishing a consistent visual language across three distinct brands. What steps would you take, and what potential challenges do you foresee?" (Focus on process, system design, and risk mitigation).

• "Walk us through a project where you created reusable design assets or a template system. What was the problem, your solution, and the impact on workflow efficiency or production speed?" (Highlight process optimization and quantifiable results).

• "How do you ensure visual quality and brand consistency when collaborating with teams outside of design, such as Product or Engineering?" (Focus on communication, collaboration, and stakeholder management).

Company & Culture Questions:

• "What interests you about pdm solutions GmbH and our mission to support digitalization for SMEs?" (Research the company's services and market position).

• "How do you contribute to fostering a positive and collaborative creative culture?" (Align with the "we not me" philosophy).

Portfolio Presentation Strategy:

• Structure your presentation around case studies that clearly articulate the problem, your design process (including any operational considerations), your solution, and the measurable impact.

• Highlight examples of template systems, brand consistency efforts, or efficiency improvements achieved through your design work.

• Be prepared to discuss your role within team projects and how you collaborated with others.

• Clearly articulate the tools and techniques you used, especially Figma and Adobe Creative Suite.

📝 Enhancement Note: When preparing for this role, frame your experiences and answers using operational language: efficiency, scalability, process, impact, and collaboration. This will resonate strongly with interviewers looking for more than just creative talent.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided link on join.com.

• Customize Your Portfolio: Select 3-5 of your most impactful projects that best demonstrate your visual design skills, brand system experience, and ability to create reusable assets or templates. For each project, include a brief case study outlining the problem, your process, your solution, and any quantifiable results or workflow efficiencies achieved.

• Tailor Your Resume: Highlight keywords from the job description, such as "Visual Design," "Brand Systems," "Figma," "Adobe Creative Suite," "template systems," and "collaboration." Quantify achievements where possible (e.g., "Increased asset production speed by 20% through template system implementation").

• Prepare Your Narrative: Be ready to articulate your design process, how you approach collaboration, and your understanding of brand consistency and operational efficiency in design. Practice presenting a key project from your portfolio.

• Research pdm solutions GmbH: Understand their business model, the industries they serve (SMEs, public authorities), and their overall mission. Consider how your visual design skills can directly support their goals of digitalization and connecting people with businesses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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