Visual Designer

📍 Job Overview

Job Title: Visual Designer

Company: Love, Bonito

Location: Jakarta, Indonesia

Job Type: Full-time

Category: Creative & Design / Marketing Operations

Date Posted: February 9, 2026

Experience Level: Mid-Level (3+ years)

Remote Status: On-site (Hybrid potential considered, but primary focus is on-site for collaborative design work)

🚀 Role Summary

• Execute creative design projects across digital and print platforms to enhance brand identity and drive customer engagement.

• Develop visually compelling layouts, typography, and graphic compositions that align with Love, Bonito’s established brand guidelines and evolving trends.

• Collaborate closely with marketing, e-commerce, and retail teams to translate creative concepts into impactful visual assets for campaigns, social media, website, EDMs, and in-store experiences.

• Leverage AI tools and emerging technologies to optimize design workflows, improve efficiency, and foster innovation in visual content creation.

📝 Enhancement Note: The role is for a Visual Designer, but given the emphasis on collaboration with marketing, e-commerce, and retail, and the potential for driving engagement and conversions, this role has strong ties to Marketing Operations and GTM (Go-to-Market) initiatives. The mention of AI integration and workflow optimization further aligns it with operational efficiency within the creative function.

📈 Primary Responsibilities

• Visual Design Execution: Develop and produce high-quality visual assets for a variety of channels including digital marketing campaigns, social media content, website banners, email marketing (EDMs), product launches, and in-store visual merchandising.

• Brand Consistency Management: Ensure all design outputs strictly adhere to Love, Bonito’s brand identity, style guides, and aesthetic standards, maintaining a cohesive visual narrative across all touchpoints.

• Cross-Functional Collaboration: Partner effectively with internal teams (Marketing, E-commerce, Retail) to understand campaign objectives, gather requirements, and deliver design solutions that meet business needs and drive key performance indicators (KPIs) like engagement and conversion rates.

• Design Innovation & Trend Integration: Proactively research and integrate current design trends, visual storytelling techniques, and innovative design approaches to keep Love, Bonito’s visual communication fresh, relevant, and captivating to the target audience.

• AI Tool Integration for Efficiency: Explore, test, and implement AI-powered design tools and workflows to streamline the creative process, enhance productivity, and explore new creative possibilities in asset generation and manipulation.

• Motion Graphics & Animation (Optional): Create dynamic motion graphics and short-form animations for social media, digital ads, or product explainer videos, adding an extra layer of engagement to visual content.

📝 Enhancement Note: The responsibilities list is expanded to include specific deliverables (EDMs, in-store visuals) and to explicitly mention the goal of driving engagement and conversions, which is a key operational metric for GTM functions. The AI integration is framed as a workflow optimization task.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 3 years of professional experience in visual design, with a significant portion dedicated to digital design within the fashion, lifestyle, or e-commerce sectors.

Required Skills:

• Advanced Graphic Design Proficiency: Expert command of Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, for creating high-fidelity visual assets and layouts.

• Strong Design Principles: Deep understanding and practical application of typography, layout design, color theory, composition, and visual hierarchy.

• Brand Identity Management: Proven ability to interpret and consistently apply brand guidelines across diverse design projects.

• Digital Asset Creation: Expertise in designing for digital platforms, including web banners, social media graphics, email marketing templates (EDMs), and website visual elements.

• Collaboration & Communication: Excellent verbal and written communication skills, with a proven ability to collaborate effectively with cross-functional teams and stakeholders.

• Project Management: Ability to manage multiple design projects simultaneously, prioritize tasks, and meet tight deadlines in a fast-paced environment.

Preferred Skills:

• Motion Graphics & Animation: Proficiency in Adobe After Effects and/or Premiere Pro for creating engaging animated graphics and video content.

• UI/UX Design Fundamentals: Basic knowledge of User Interface (UI) and User Experience (UX) design principles to inform visual design decisions for digital platforms.

• AI Design Tool Familiarity: Experience or demonstrated interest in leveraging AI design tools such as MidJourney, Runway ML, or similar platforms for creative ideation and asset generation.

• 3D Design Software: Familiarity with 3D design software for potential integration into visual assets.

• E-commerce & Fashion Industry Acumen: Prior experience working within the e-commerce or fashion retail industries, understanding their unique design demands and consumer behaviors.

📝 Enhancement Note: The required skills are tailored to highlight operational aspects like brand consistency management and project management for timely delivery. Preferred skills are framed to show how they can enhance efficiency and innovation, aligning with GTM and operations goals.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Visual Asset Showcase: A curated portfolio demonstrating a breadth of work across digital and print mediums, including campaign visuals, social media graphics, website assets, and EDMs. Emphasis on high-impact, conversion-driving designs.

• Brand Consistency Examples: Specific examples showcasing how you've maintained and evolved brand identity across various projects and platforms, highlighting attention to detail and adherence to brand guidelines.

• Process Documentation Samples (Optional but Recommended): If available, include examples of how you've documented design processes, style guides, or asset libraries to ensure team-wide consistency and efficiency.

• AI Tool Application Case Studies: If AI tools were used, provide brief case studies or examples demonstrating their application in your workflow, highlighting efficiency gains, creative outcomes, or problem-solving.

Process Documentation:

• Workflow Design & Optimization: Demonstrate an understanding of efficient design workflows, from brief intake to final asset delivery, including how you would optimize these processes for speed and quality.

• Asset Management & Version Control: Experience with organizing and managing design assets, ensuring proper version control and accessibility for cross-functional teams.

• Feedback Integration & Iteration: Ability to effectively receive and incorporate feedback from stakeholders, iterating on designs to achieve optimal results within project timelines.

📝 Enhancement Note: The portfolio requirements are framed with an operations lens, focusing on efficiency, consistency, and the ability to demonstrate impact. The inclusion of "Process Documentation Samples" and "Workflow Design & Optimization" directly addresses operational expectations for this role.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Health Insurance: Comprehensive medical coverage for employees.

• Employee Discounts: Attractive discounts on Love, Bonito products.

• Professional Development: Opportunities for training, workshops, and attending industry events to enhance design skills and stay updated on trends.

• Team Events & Activities: Regular team-building activities and company events to foster a strong #TeamLB culture.

• Flexible Work Environment: While primarily on-site, potential for hybrid work arrangements may be discussed.

• Opportunity for Impact: Be part of a mission-driven brand with significant growth potential, where your contributions directly influence brand perception and customer engagement.

Working Hours:

• Standard full-time working hours, typically 40 hours per week. Specific daily schedules will be confirmed during the interview process, with potential for some flexibility to accommodate project needs.

📝 Enhancement Note: Salary range is estimated based on Jakarta market rates for similar roles and experience levels. Benefits are tailored to common offerings in the e-commerce and fashion retail sectors, emphasizing professional growth and employee perks.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion Retail / E-commerce

Company Size: 201-500 employees (as per LinkedIn data for Love, Bonito)

Founded: 2010

Love, Bonito is a leading Southeast Asian womenswear brand with a global outlook, founded in Singapore. The company has grown significantly from an online startup to a multi-channel retailer with a strong presence across Asia. Their mission is to empower women through style, blending purpose with performance, and creativity with technology.

Team Structure:

• Creative Team: This role sits within the broader Creative team, which likely includes graphic designers, content creators, photographers, and potentially copywriters.

• Reporting Structure: The Visual Designer will likely report to a Creative Lead or Head of Marketing/Creative, who oversees campaign strategy and execution.

• Cross-Functional Collaboration: Close collaboration is expected with Marketing, E-commerce, Product, and Retail teams, requiring strong communication and alignment to ensure GTM strategies are visually supported.

Methodology:

• Data-Driven Creativity: While creativity is paramount, the company emphasizes performance, suggesting that designs are often informed by customer data, engagement metrics, and conversion rates.

• Agile & Iterative Design: Given the fast-paced nature of fashion and e-commerce, the design process is likely agile, involving rapid iteration and adaptation based on market feedback and performance data.

• AI Exploration: The company is actively looking to integrate AI into its operations, including design, to enhance efficiency and explore new creative avenues.

Company Website: https://www.lovebonito.com/

📝 Enhancement Note: The company context is fleshed out to provide a clearer picture of the environment a Visual Designer would enter, emphasizing the blend of creativity, performance, and technological adoption.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Visual Designer

This role is positioned as a Mid-Level contributor within the Creative and Marketing Operations function. It requires a solid foundation of design skills and at least 3 years of experience. The expectation is for the designer to independently execute projects and contribute creatively to GTM initiatives, rather than solely taking direction.

Reporting Structure:

Operations Impact:

Growth Opportunities:

• Senior Visual Designer/Art Director: Progression to a senior role, taking on more complex projects, leading design initiatives, and mentoring junior designers.

• Specialization: Opportunity to deepen expertise in specific areas like motion graphics, UI/UX design, or AI-driven design.

• Brand Strategy Contribution: With experience, the ability to contribute more significantly to the overall brand strategy and visual direction.

• Leadership Potential: For those demonstrating strong leadership and strategic thinking, opportunities for team lead positions within the creative department may arise.

📝 Enhancement Note: Growth opportunities are framed with operations and GTM career paths in mind, such as contributing to brand strategy and potentially leading design initiatives, which aligns with operational leadership development.

🌐 Work Environment

Office Type: The role is listed as "TELECOMMUTE" with the location in Jakarta, Indonesia. However, the description heavily emphasizes collaboration and the "On-site" nature of the work. This suggests a hybrid model is most likely, with a strong expectation for regular in-office presence for team collaboration, brainstorming, and project reviews.

Office Location(s): Jakarta, Indonesia. Specific office address and amenities will be provided during the interview process.

Workspace Context:

• Collaborative Hub: The Jakarta office is likely designed to foster collaboration, with spaces for team meetings, brainstorming sessions, and cross-functional interactions.

• Creative Tools & Technology: Access to necessary design software (Adobe Creative Suite) and potentially hardware, with an emphasis on exploring and integrating new AI design tools.

• Team Interaction: Frequent interaction with marketing, e-commerce, and retail teams, encouraging a dynamic and communicative work environment essential for GTM success.

Work Schedule:

• The standard work schedule will be full-time, likely aligning with typical business hours in Jakarta (e.g., 9 AM - 6 PM). While flexibility may be offered, the on-site collaboration requirement means consistent availability during core business hours is expected.

📝 Enhancement Note: The remote/on-site nuance is addressed, highlighting the likely hybrid nature and the importance of in-office collaboration for GTM and creative teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess suitability for the role and alignment with Love, Bonito's brand aesthetic.

• Portfolio Presentation & Interview: A session where you present your portfolio, discuss your design process, and showcase how you've applied design principles to achieve specific objectives (e.g., engagement, conversion). This will likely involve discussing specific case studies.

• Skills Assessment/Design Challenge: A practical exercise to evaluate your design skills, problem-solving abilities, and efficiency, potentially focusing on creating assets for a specific campaign or optimizing an existing design.

• Team & Cultural Fit Interview: A conversation with potential team members and hiring managers to assess your collaborative style, communication skills, and alignment with Love, Bonito’s company values and culture.

• Final Interview: A discussion with senior leadership to finalize the decision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your skills relevant to fashion/e-commerce, digital design, brand consistency, and ideally, any experience with AI tools or motion graphics.

• Tell a Story: For each project, explain the brief, your role, the design process, the challenges faced, the solutions implemented, and the measurable results or impact (e.g., increased engagement, conversion uplift).

• Highlight Brand Alignment: Show how you understood and executed within brand guidelines, and if applicable, how you pushed creative boundaries while respecting the brand.

• Demonstrate Process: Briefly walk through your workflow, especially if you've used AI tools to streamline it. Focus on efficiency and creative problem-solving.

• Prepare for Presentation: Be ready to talk through your work concisely and engagingly, anticipating questions about your design choices and their strategic intent.

Challenge Preparation:

• Understand the Brand: Thoroughly research Love, Bonito's current visual identity, campaigns, and target audience.

• Focus on GTM Objectives: If given a challenge, consider how your design will serve specific marketing or sales objectives (e.g., driving traffic, increasing purchases, building brand awareness).

• Time Management: Practice completing design tasks within a given timeframe, simulating a real-world scenario.

• AI Tool Readiness: Be prepared to discuss how you might leverage AI tools to enhance your output or efficiency during a hypothetical challenge.

📝 Enhancement Note: The interview and portfolio review process is detailed with specific advice tailored for a Visual Designer role, emphasizing the demonstration of GTM impact and operational efficiency through design.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Photoshop: For raster image editing, photo manipulation, and detailed visual asset creation.

• Adobe Illustrator: For vector graphics, logo design, illustrations, and scalable visual elements.

• Adobe InDesign: For layout design, creating multi-page documents, and producing print-ready assets or complex digital layouts.

Motion Graphics & Animation (Bonus):

• Adobe After Effects: For creating dynamic motion graphics, animations, and visual effects for digital content.

• Adobe Premiere Pro: For video editing and incorporating motion graphics into marketing videos.

AI & Emerging Technologies:

• AI Image Generators (e.g., MidJourney, DALL-E, Stable Diffusion): For ideation, concept generation, and creating unique visual assets or textures.

• AI Video/Motion Tools (e.g., Runway ML): For generating or enhancing video content and animations.

Collaboration & Project Management:

• Figma or Sketch (Potentially): While not explicitly mentioned, familiarity with these UI/UX design tools is a plus and often used for collaborative design work.

• Project Management Software (e.g., Asana, Trello, Monday.com): Experience working within these platforms for task tracking and workflow management is beneficial.

CRM & Automation (Indirect Relevance):

• Understanding of E-commerce Platforms (e.g., Shopify, Magento): Familiarity with how visual assets are implemented on e-commerce sites.

• Email Marketing Platforms (e.g., Mailchimp, Klaviyo): Understanding of EDM design best practices and platform capabilities.

📝 Enhancement Note: The tools are listed with specific use cases and operational relevance, highlighting how they contribute to efficient and effective design execution within a GTM context. The inclusion of AI tools is prominent.

👥 Team Culture & Values

Operations Values:

• Purpose with Performance: A commitment to achieving business objectives (performance) while remaining true to the brand's mission of empowering women (purpose). This means designs should not only be beautiful but also effective in driving engagement and sales.

• Grit & Excellence: A dedication to high standards, perseverance through challenges, and a drive to produce exceptional work. This translates to meticulous attention to detail and a proactive approach to problem-solving.

• Curiosity & Boldness: An environment that encourages asking questions, exploring new ideas, and taking calculated risks in design and strategy. This aligns with the exploration of AI and new design trends.

• Heart & Empathy: A culture that values treating colleagues and customers with respect and understanding. This influences collaboration and the overall tone of brand communications.

• Teamwork & Collaboration: The belief that collective effort leads to greater success. This is crucial for cross-functional alignment in GTM initiatives.

Collaboration Style:

• Open Communication: Encouragement of direct and honest feedback to foster continuous improvement.

• Cross-Functional Integration: A proactive approach to working with other departments, ensuring design efforts are aligned with broader business goals.

• Shared Ownership: A sense that the success of campaigns and brand initiatives is a collective responsibility, where designers contribute strategically.

• Learning & Development Focused: A culture that supports continuous learning, skill development, and sharing of knowledge within the team.

📝 Enhancement Note: The values are directly pulled from the company description and interpreted through an operations and GTM lens, emphasizing how they translate into daily work and decision-making for a designer.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Continuously creating fresh, engaging designs that stay true to Love, Bonito's established brand identity in a rapidly evolving fashion and digital landscape.

• Meeting High-Volume Demands: Juggling multiple design projects for various channels (social media, web, email, in-store) with tight deadlines in a fast-paced e-commerce environment.

• Effective AI Integration: Learning and effectively integrating new AI design tools into existing workflows to enhance efficiency and creativity without compromising quality or brand integrity.

• Cross-Functional Alignment: Ensuring design outputs meet the diverse needs and expectations of multiple departments (marketing, e-commerce, retail) while maintaining a unified visual message.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in motion graphics, UI/UX, or specialized design software through training and project work.

• AI Design Exploration: Hands-on experience and training in leveraging cutting-edge AI tools for creative production and workflow optimization.

• Industry Exposure: Potential to attend industry events, workshops, or conferences related to design, fashion, and e-commerce marketing.

• Brand Strategy Contribution: As experience grows, opportunities to contribute more significantly to the strategic direction of the brand's visual identity and marketing campaigns.

• Mentorship: Opportunities to learn from senior designers or creative leads and potentially mentor junior team members.

📝 Enhancement Note: Challenges are framed to highlight potential growth areas and the need for adaptability, particularly concerning AI integration and high-volume output management, which are common in operations-focused creative roles.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a visual campaign for a new product launch, balancing brand aesthetics with driving e-commerce conversion?" (Preparation: Focus on your process, understanding of GTM goals, and how you'd measure success.)

• "Describe a time you had to integrate new technology or tools (like AI) into your design workflow. What were the challenges and outcomes?" (Preparation: Highlight adaptability, problem-solving, and efficiency gains.)

Company & Culture Questions:

• "What excites you about Love, Bonito's mission and brand?" (Preparation: Research the brand's purpose, values, and recent campaigns.)

• "How do you handle feedback on your designs, especially if it comes from multiple stakeholders with differing opinions?" (Preparation: Emphasize your collaborative approach, problem-solving, and ability to find consensus.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by showcasing your strongest GTM-focused work first.

• Narrative: For each project, clearly articulate the objective, your role, your process (including any AI tools used), the challenges, your solutions, and the results. Quantify impact where possible (e.g., "increased click-through rate by X%," "improved engagement metrics").

• Brand Relevance: Highlight projects that demonstrate your understanding of fashion/lifestyle aesthetics and your ability to adapt to a brand's visual language.

• Technical Skills: Be prepared to discuss your proficiency with specific software and your approach to technical aspects of design.

• Conciseness: Practice delivering your presentation efficiently, respecting the interviewer's time.

📝 Enhancement Note: Interview questions are crafted to probe strategic thinking, GTM awareness, operational efficiency through technology, and cultural fit, common in enhanced job descriptions for roles with operational impact.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio is tailored to showcase your most relevant work for fashion e-commerce, highlighting digital campaign assets and any experience with AI tools. Clearly articulate the impact of your designs.

• Resume Optimization: Update your resume to emphasize your 3+ years of experience, proficiency in Adobe Creative Suite, understanding of design principles, and any experience with motion graphics or AI design tools. Use keywords from the job description.

• Interview Preparation: Practice discussing your portfolio projects, focusing on your design process, problem-solving skills, and ability to drive business objectives through visual design. Prepare to discuss your understanding of Love, Bonito's brand and market.

• Company Research: Thoroughly research Love, Bonito's current marketing efforts, brand aesthetic, target audience, and company values to demonstrate your genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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