Visual Designer (3 month contract)

📍 Job Overview

Job Title: Visual Designer (3-Month Contract)

Company: Flo Health

Location: Remote

Job Type: Contract

Category: Visual Design / Product Design Operations

Date Posted: April 21, 2026

Experience Level: 7+ Years

Remote Status: Fully Remote

🚀 Role Summary

• Lead the creation of end-to-end visual experiences for diverse user segments within a leading female health app.

• Shape and evolve the visual design system, ensuring consistency, scalability, and adherence to brand guidelines across all digital touchpoints.

• Champion inclusive and user-centered design practices, focusing on accessibility and cultural relevance in visual outputs.

• Collaborate closely with Product Managers, UX Designers, Content Strategists, Growth Marketers, and Engineering teams to translate business objectives into compelling visual designs.

• Act as a senior design resource, providing mentorship and guidance to junior design staff and elevating overall design quality.

📝 Enhancement Note: While the primary focus is Visual Design, this role heavily intersects with Product Design Operations by requiring the ownership of visual design systems, collaboration with product teams for strategic alignment, and ensuring design quality for user engagement and retention. The "Operations" aspect is in the systematic approach to visual asset creation and integration within the product development lifecycle.

📈 Primary Responsibilities

• Own the visual design process from ideation through to final release for key product initiatives, ensuring timely delivery and high-quality execution.

• Develop and maintain a comprehensive visual design system, including style guides, component libraries, and design patterns, to ensure brand consistency and streamline design workflows.

• Translate complex product requirements and user needs into intuitive and aesthetically pleasing visual designs for mobile applications.

• Collaborate with UX designers to ensure visual design enhances usability, accessibility, and overall user experience.

• Partner with content and marketing teams to ensure visual assets align with brand messaging and campaign objectives.

• Conduct design reviews and provide constructive feedback to ensure adherence to design principles and project goals.

• Stay abreast of emerging design trends, technologies, and best practices in mobile and digital health design.

• Contribute to the continuous improvement of design processes and workflows within the product development lifecycle.

📝 Enhancement Note: The responsibilities are framed to highlight the operational aspects of design: systematic approach (design system), cross-functional process integration (collaboration), and outcome-driven delivery (user engagement, retention, business objectives). The "contract" nature implies a focused, project-based delivery expectation.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Graphic Design, Visual Arts, Human-Computer Interaction, or a related field is typically expected for senior roles, though equivalent professional experience will be strongly considered.

Experience: 7+ years of professional experience in visual design, graphic design, or a closely related field, with a significant focus on mobile platform design.

Required Skills:

• Advanced proficiency in visual design tools, specifically Figma and the Adobe Creative Suite (Illustrator, Photoshop, InDesign).

• Deep understanding of core design principles: color theory, typography, composition, visual hierarchy, and branding.

• Proven ability to manage complex design projects from concept to completion, demonstrating end-to-end ownership.

• Experience in developing and maintaining design systems, style guides, and component libraries.

• Strong understanding of user-centered design methodologies and a commitment to inclusive design practices, including accessibility standards (e.g., WCAG).

• Excellent collaboration and communication skills, with a track record of working effectively with cross-functional teams (Product, Engineering, Content, UX, Growth).

Preferred Skills:

• Experience in the digital health or wellness industry, with an understanding of the unique design considerations for health-related applications.

• Familiarity with AI-powered features and privacy-first design principles.

• Experience mentoring junior designers or leading design initiatives.

• A strong portfolio showcasing a range of visual design work, particularly for mobile applications and complex digital products.

• Understanding of basic animation principles and their application in UI design.

📝 Enhancement Note: The "7+ years" experience level, combined with the emphasis on "owning key design initiatives" and "shaping the visual design system," strongly suggests a senior-level role. The mention of "mentorship" further reinforces this. The "contract" nature implies a need for immediate impact and self-sufficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of case studies demonstrating end-to-end visual design ownership for mobile applications, highlighting complex projects from ideation to launch.

• Examples showcasing the development and application of visual design systems, including style guides, component libraries, and pattern documentation.

• Demonstrations of how visual design has improved user engagement, retention, or achieved specific business objectives, supported by quantifiable results where possible.

• Projects that illustrate a strong understanding of typography, color theory, composition, and branding application across different user segments.

Process Documentation:

• Case studies should clearly articulate the design process followed, including research, ideation, wireframing (if applicable to visual context), prototyping, visual design execution, and iteration based on feedback.

• Documentation of how design decisions were made, linking them back to user needs, business goals, and established design principles.

• Examples of how accessibility and inclusivity were considered and integrated into the visual design solutions.

• Visualizations of the impact of design improvements, ideally using data or user feedback to support claims.

📝 Enhancement Note: For a visual design role at this level, a robust portfolio is paramount. The emphasis on "end-to-end visual experiences" and "shaping the visual design system" implies a need to showcase not just final assets but the process and strategic thinking behind them, including system design and cross-functional integration. The "contract" aspect means the portfolio should quickly demonstrate capability and relevant experience.

💵 Compensation & Benefits

Salary Range: For a senior Visual Designer on a 3-month contract in a remote setting, a competitive hourly rate or project fee is expected. Based on industry benchmarks for experienced contract designers in tech and a company valued at $1B+, rates could range from $60 - $100+ USD per hour, depending on specific expertise, negotiation, and the exact scope of work. This estimate assumes a standard 40-hour work week.

Benefits: As a contract role, benefits are typically more limited compared to full-time employment. However, Flo Health offers:

• Competitive salary (contract rate)

• Opportunity to participate in Flo’s performance incentive scheme (specifics for contractors may vary)

• Paid holiday, sick leave, and female health leave (may be prorated or based on contract terms)

• Accelerated professional growth through world-changing work and learning support

• Access to Flo Premium for friends & family

• Potential for pension contributions (depending on local regulations and contract specifics)

• Wellbeing perks

Working Hours: Standard full-time hours are implied (approximately 40 hours per week), with flexibility often available for contract roles. The hybrid model mentioned for full-time employees is noted, but for this fully remote contract, the focus will be on delivering project milestones within agreed-upon timelines.

📝 Enhancement Note: Salary for contract roles is highly variable and often negotiated. The provided range is an estimate based on typical market rates for senior contract designers in the US tech sector, adjusted for a company of Flo Health's valuation and the remote nature of the role. It's crucial for candidates to research local rates if applicable and to clarify the exact payment structure (hourly vs. project fee) and any pro-rated benefits during the interview process.

📍 Team & Company Context

🏢 Company Culture

Industry: Digital Health & Wellness, AI-powered FemTech. Flo Health operates in a rapidly growing and innovative sector, leveraging technology to provide personalized health insights and support for women. The company's mission-driven approach, focusing on improving female health outcomes, is a key cultural differentiator.

Company Size: Flo Health has achieved a $1B+ valuation with 80M+ monthly users and 7M paid subscribers, indicating a significant, established, and rapidly scaling organization. This size suggests a dynamic environment with established processes but also room for innovation and impact.

Founded: Founded over a decade ago (10 years of building), Flo Health has a history of sustained growth and product development, evolving from its initial offering to a comprehensive digital health platform. This longevity indicates stability and a proven track record in the market.

Team Structure:

• The design team likely operates within a product-centric structure, with designers embedded within cross-functional product teams (Product Manager, UX Designer, Engineers, Content Strategist).

• This Senior Visual Designer will likely report to a Design Lead or Head of Design, with a dotted line to Product Managers for specific project assignments.

Methodology:

• Data-Driven Decisions: Emphasis on user data, A/B testing, and performance metrics to inform design choices and measure impact.

• Agile Development: Likely operates within an agile framework, requiring designers to be adaptable and responsive to iterative development cycles.

• User-Centricity & Inclusivity: A core tenet of the company's mission, ensuring designs are considerate of diverse user needs, backgrounds, and abilities.

• Ownership & Accountability: Employees are encouraged to take ownership of their work from concept to execution and impact.

Company Website: https://flo.health/

📝 Enhancement Note: The company description highlights a mature yet rapidly growing tech company with a strong mission. For a designer, this means working on a product with significant reach and impact, within a structured yet fast-paced environment that values data, user needs, and innovation. The "AI-powered, privacy-first" aspect suggests a forward-thinking approach to technology integration.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as a Senior Visual Designer, indicating a high level of individual contribution and expertise. It's a position responsible for leading significant design initiatives, shaping visual strategy, and acting as a role model. For a contract role, it signifies bringing immediate, expert-level capabilities to a specific project or set of deliverables.

Reporting Structure: The Senior Visual Designer will likely report to a Design Manager or Head of Design for overall guidance and mentorship, while working closely with Product Managers and UX Designers on specific product initiatives. This structure allows for both strategic direction and focused project execution.

Operations Impact: The visual design directly impacts user engagement, retention, brand perception, and overall product success. By creating compelling, inclusive, and user-centered visual experiences, this role contributes significantly to Flo Health's mission and business objectives, including driving paid subscriptions and maintaining its market leadership.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in mobile UI design, design systems, and potentially specialized areas like animation or data visualization within the health tech domain.

• Project Leadership: Lead critical visual design projects, gaining experience in managing complex deliverables and influencing product strategy.

• Mentorship: Develop leadership and mentoring skills by guiding junior designers, contributing to team growth and design quality.

• Future Opportunities: A successful 3-month contract could potentially lead to extensions or opportunities for full-time roles within Flo Health, especially given the company's growth trajectory.

📝 Enhancement Note: While this is a contract role, the "Senior" title and responsibilities imply a significant level of influence and potential for growth within the project scope. The company's mission and scale offer a chance to contribute to a product with a real-world impact, which is a significant motivator for many design professionals.

🌐 Work Environment

Office Type: Flo Health operates a hybrid work model for its full-time employees, requiring 3 days per week in the office. However, this specific role is advertised as Fully Remote. This means the designer will work from their own location, with no mandatory office attendance.

Office Location(s): While the company has a hybrid model, specific office locations are not detailed in the job description. For a remote role, this is less critical, but it's worth noting that collaboration may occur with team members in various locations.

Workspace Context:

• Remote Collaboration: Expect to utilize digital collaboration tools extensively (e.g., Slack, Zoom, Figma's collaboration features) to connect with team members and participate in virtual meetings and design reviews.

• Tools & Technology: Access to a robust digital toolkit is essential. The company likely provides necessary software licenses (Figma, Adobe Creative Suite) and project management tools.

• Team Interaction: While remote, opportunities for team interaction will be facilitated through scheduled meetings, asynchronous communication channels, and potentially virtual team-building activities. The focus is on effective communication and asynchronous workflows.

Work Schedule: The role implies a standard full-time work schedule (approximately 40 hours per week). While remote work often offers flexibility, maintaining consistent availability during core business hours for collaboration and meetings will be important. The 3-month contract duration emphasizes a need for focused productivity and timely delivery.

📝 Enhancement Note: The distinction between the company's hybrid model and this role's fully remote status is crucial. Candidates should confirm expectations regarding working hours and any potential for asynchronous work across different time zones, though core availability for team collaboration will likely be expected.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and fit for the role.

• Portfolio Presentation & Discussion: A dedicated session where you will walk through selected case studies from your portfolio, explaining your process, design decisions, and the impact of your work. Expect in-depth questions about your approach to visual design systems, user-centered design, and cross-functional collaboration.

• Design Challenge (potential): You may be given a small design exercise or asked to critique an existing design to assess your problem-solving skills, design thinking, and ability to articulate your rationale.

• Cross-functional Team Interview: Meetings with key stakeholders (e.g., Product Manager, UX Designer, Engineering lead) to evaluate collaboration style, communication effectiveness, and cultural fit.

• Final Interview: Potentially with a Design Lead or hiring manager to discuss overall fit, expectations, and logistics of the contract.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase end-to-end visual design ownership on mobile platforms. Prioritize projects that demonstrate your ability to shape design systems and solve complex visual problems.

• Tell a Story: For each case study, clearly articulate the problem, your role, the process you followed, the challenges you faced, your design solutions, and the outcomes (quantifiable if possible). Focus on your decision-making process.

• Highlight Systems Thinking: Explicitly showcase your experience with design systems, style guides, and component libraries. Explain how you've built, maintained, or contributed to them.

• Emphasize Collaboration: Detail how you worked with other teams (Product, UX, Engineering) and how your visual design integrated with their efforts.

• Visual Quality Matters: Ensure your portfolio is visually polished, easy to navigate, and reflects the high standard of design quality expected for this role.

Challenge Preparation:

• Understand the Context: If a design challenge is given, ensure you fully understand the brief, target audience, and objectives. Ask clarifying questions.

• Focus on Process: Even if time is limited, outline your approach, key considerations (e.g., accessibility, brand consistency), and potential solutions.

• Articulate Rationale: Be prepared to explain why you made certain design choices, referencing design principles and user needs.

📝 Enhancement Note: The interview process for a senior contract role emphasizes demonstrating immediate value and expertise. A strong portfolio that clearly articulates a systematic approach to visual design, especially concerning design systems and cross-functional collaboration, will be critical for success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and design system management. Advanced proficiency is required.

• Adobe Creative Suite: Including Illustrator, Photoshop, and InDesign, for asset creation, image manipulation, and potentially print collateral if needed.

• Prototyping Tools: Beyond Figma, experience with other prototyping tools might be beneficial for showcasing interactive concepts.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this visual design role, but awareness of how design integrates into marketing automation platforms or CRM workflows for campaign assets could be a plus.

📝 Enhancement Note: Figma and Adobe Creative Suite are explicitly mentioned and are industry-standard for visual designers. The emphasis on "end-to-end visual experiences" and "shaping the visual design system" implies deep proficiency in these tools for creating scalable and consistent design assets.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to improving female health, which permeates all aspects of work and decision-making.

• Data-Informed: Decisions are backed by user data and performance metrics, ensuring that design efforts are aligned with measurable outcomes.

• User-Centricity: A deep focus on understanding and serving the needs of the user, ensuring designs are intuitive, accessible, and relevant.

• Ownership & Accountability: Employees are empowered to take charge of their work and are accountable for its impact.

• Craftsmanship & Quality: A dedication to high-quality execution, attention to detail, and continuous improvement in design standards.

• Collaboration & Debate: An environment where diverse perspectives are valued, and constructive debate is encouraged to arrive at the best solutions.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work seamlessly with Product, Engineering, Content, and Growth teams, fostering a collaborative and integrated product development process.

• Open Communication: Encouragement of open dialogue, feedback exchange, and proactive communication to ensure alignment and efficient problem-solving.

• Empowerment & Autonomy: While collaborative, there's an expectation of autonomy and the ability to drive initiatives forward, especially for senior roles.

📝 Enhancement Note: The company culture emphasizes a blend of mission-driven passion with a rigorous, data-informed approach. For a designer, this means contributing creatively while remaining grounded in user needs, business objectives, and measurable results. The emphasis on "debate is encouraged" suggests a culture that values diverse opinions and critical thinking.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Innovation with Consistency: Creating visually engaging and innovative designs while strictly adhering to an established and evolving design system and brand guidelines.

• Cross-Functional Alignment: Effectively communicating design rationale and navigating differing priorities across various departments (Product, Engineering, Marketing) to ensure visual design goals are met.

• Scalability for Diverse User Segments: Designing visual solutions that are inclusive, culturally relevant, and cater effectively to a broad and diverse global user base.

• Fast-Paced Environment: Delivering high-quality visual design work within the tight timelines characteristic of a contract role in a growth-stage tech company.

Learning & Development Opportunities:

• Deep Dive into Health Tech Design: Gain specialized experience in the nuances of designing for the digital health and wellness sector, a rapidly growing and impactful industry.

• Design System Evolution: Contribute to the growth and refinement of a mature design system, learning best practices for scalability and maintenance.

• Mentorship and Leadership: Opportunity to hone leadership and mentoring skills by guiding junior designers and leading visual design initiatives.

• Exposure to AI/Privacy-First Design: Work with cutting-edge technology and design principles in a privacy-conscious environment.

📝 Enhancement Note: The challenges highlight the dynamic nature of working in a fast-paced tech company on a product with significant user impact. The growth opportunities are framed around gaining specialized industry experience and contributing to critical design functions like design systems.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex visual design project you led from concept to launch. What was your process, what challenges did you face, and what was the outcome?" (Focus on end-to-end ownership, problem-solving, and impact.)

• "How do you approach building or contributing to a visual design system? What are the key components, and how do you ensure its adoption and evolution?" (Demonstrate systematic thinking and understanding of design operations.)

• "Walk us through your process for ensuring inclusivity and accessibility in your visual designs. Can you provide an example?" (Highlight user-centered design principles and awareness of diverse needs.)

Company & Culture Questions:

• "What interests you about Flo Health's mission and the digital health space?" (Research the company's mission, values, and recent achievements.)

• "How do you handle constructive feedback on your designs, especially from non-design stakeholders?" (Demonstrate openness to feedback and ability to integrate it strategically.)

Portfolio Presentation Strategy:

• Structure is Key: For each case study, clearly define the problem, your role, the objective, your process, key decisions, challenges, solutions, and results. Use a consistent structure.

• Show, Don't Just Tell: Use high-quality visuals (mockups, prototypes, system components) to illustrate your points. Explain the why behind your design choices.

• Focus on Impact: Quantify results whenever possible (e.g., "increased engagement by X%", "reduced user errors by Y%"). If quantitative data isn't available, use qualitative feedback or user stories.

• Practice Your Narrative: Rehearse your presentation to ensure a smooth, confident delivery within the allotted time. Be prepared for in-depth questions on any aspect of your work.

• Highlight Design System Contributions: If you have experience with design systems, dedicate specific time to explaining your contributions and how they enabled efficiency and consistency.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also strategic thinking, process adherence, and collaborative capabilities, especially relevant for a senior contract role. The emphasis on design systems and cross-functional work is critical.

📌 Application Steps

To apply for this Visual Designer contract position:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Tailor your portfolio to highlight 3-5 of your most relevant mobile visual design projects, with a strong emphasis on design system contributions and end-to-end project ownership. Ensure it's easily accessible and visually polished.

• Resume Optimization: Clearly articulate your 7+ years of experience, specifying your proficiency in Figma and Adobe Creative Suite, and highlighting achievements in visual design, system design, and cross-functional collaboration. Use keywords relevant to visual design, mobile platforms, and design systems.

• Prepare Your Narrative: Practice articulating your design process, decision-making, and the impact of your work for potential portfolio review and interview questions. Be ready to discuss specific case studies in detail.

• Research Flo Health: Understand the company's mission, product, target audience, and recent news. Familiarize yourself with their existing visual style and brand to demonstrate your understanding and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions to provide a comprehensive overview. Specific details regarding contract terms, benefits, salary, and interview processes should be confirmed directly with Flo Health during the application and interview stages.