Visual Communication & Mural Design Consultant (EAII Advisors)

📍 Job Overview

Job Title: Visual Communication & Mural Design Consultant (EAII Advisors)

Company: Evidence Action

Location: Kolkata, West Bengal, India

Job Type: Contract (6 months, potentially extendable)

Category: Visual Arts & Communications / Public Health Communications

Date Posted: 2026-02-23

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• Conceptualize and produce impactful visual materials, with a strong emphasis on murals, wall art, and illustrative storytelling to enhance institutional outreach and awareness for public health programs.

• Develop digital illustrations and stylus-based artwork for various institutional publications, training modules, and comprehensive reports.

• Design creative campaign artwork and visual content for government initiatives focused on Water, Sanitation, and Hygiene (WASH).

• Execute physical wall paintings and thematic installations, ensuring artistic quality and alignment with communication objectives for government campaigns and institutional spaces.

• Collaborate closely with communication and IEC teams to ensure all creative outputs strictly adhere to the branding guidelines and messaging of DDWS and the Jal Jeevan Mission.

📝 Enhancement Note: This role is positioned as a consultant within EAII Advisors, Evidence Action's technical partner in India, focusing on visual communication for public health initiatives. The emphasis on murals and wall art suggests a need for an individual who can translate complex public health messages into engaging, large-scale visual narratives for community and institutional impact. The "OTHER" employment type likely signifies a contract or consultancy position rather than a permanent employee role.

📈 Primary Responsibilities

• Develop a diverse range of digital illustrations, stylus-based artwork, and visual content suitable for institutional publications, essential training materials, and detailed reports.

• Create compelling conceptual artwork and layouts for government campaigns specifically targeting water, sanitation, and hygiene (WASH) issues.

• Design visually engaging murals, impactful wall art, clear infographics, striking posters, prominent banners, and narrative-driven visual content for both print and digital media platforms.

• Provide creative support for audio-visual and multimedia campaigns, including detailed storyboarding and the development of visual concepts.

• Coordinate effectively with the Communication and IEC (Information, Education, and Communication) teams to ensure all creative outputs are consistent with the branding and messaging of DDWS (Department of Drinking Water and Sanitation) and the Jal Jeevan Mission.

• Assist in the design and execution of exhibition spaces and awareness zones within the NIWAS (National Institute of Water and Sanitation) campus or during national events.

• Manage and maintain the digital repository of artworks, contributing to the design of creative content for training and broader outreach initiatives.

• Produce original artwork for framing, including hand-painted pieces, mixed-media compositions, and mural-style artworks that visually represent key WASH and development themes.

• Conceptualize and execute wall paintings and thematic installations within the NIWAS campus or at designated outreach sites, ensuring high artistic quality and strong alignment with communication goals.

• Ensure meticulous documentation of all original and commissioned works, including concept sketches, photographic records, and final visual assets for institutional archives and future reference.

📝 Enhancement Note: The responsibilities highlight a dual focus on digital and physical art creation, with a strong requirement for translating public health messages (WASH, deworming, supplementation) into visual forms. The emphasis on government campaigns and specific missions like Jal Jeevan Mission indicates a need for cultural sensitivity and an understanding of government communication protocols. The management of a digital repository and on-site execution coordination points to organizational and project management skills being as crucial as artistic talent.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 2–3 years of professional experience in digital illustration, publication design, or campaign-based art creation.

• Proven expertise in stylus-based digital artwork using tools such as Procreate, Adobe Fresco, or similar applications.

• Demonstrated experience in creating murals, wall paintings, and thematic artwork for public campaigns or development projects.

Required Skills:

• Strong proficiency in digital illustration and stylus-based digital artwork creation (Procreate, Adobe Fresco).

• Expertise in conceptualizing and visualizing messages creatively for diverse audiences and media formats.

• Excellent artistic sensibility with a keen eye for detail, composition, color theory, and aesthetic appeal.

• Experience in preparing and working with various wall materials and media (e.g., acrylics, spray paint, primers).

• Ability to manage on-site project execution, including vendor coordination and safety adherence for mural installations.

• Portfolio demonstrating previous large-scale wall or mural artworks is a mandatory submission requirement.

Preferred Skills:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for professional design workflows.

• Experience in development communication, particularly with government bodies, NGOs, or multilateral organizations.

• Familiarity with WASH (Water, Sanitation, and Hygiene), rural development, or environment-based communication themes.

• Knowledge of surface preparation techniques and durable materials suitable for long-lasting wall and mural art.

• Comfort and experience working collaboratively with stakeholders, institutional teams, and community partners during design and installation phases.

• Experience managing social media platforms (X/Twitter, Facebook, Instagram, LinkedIn, YouTube) and understanding social media analytics.

📝 Enhancement Note: The educational requirement specifies prestigious art institutions, indicating a preference for formal artistic training. The experience level is mid-range, suitable for a consultant role where practical application and a strong portfolio are key. The distinct separation of essential and desirable skills helps candidates prioritize their applications. The emphasis on physical mural execution and on-site management suggests the need for practical, hands-on experience beyond digital design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory and must be submitted with the application.

• The portfolio should prominently feature examples of previous large-scale wall or mural artworks, showcasing practical execution and artistic scale.

• Include examples of digital illustrations, stylus-based artwork, and visual content created for publications, campaigns, or training materials.

• Demonstrate the ability to conceptualize and visualize messages creatively for different audiences and media formats, including infographics and storytelling content.

Process Documentation:

• While not explicitly stated as a formal deliverable for this consultancy, candidates are expected to demonstrate an understanding of project lifecycle management for creative projects.

• This includes conceptualization, design, material selection, on-site execution, documentation, and final delivery.

• Candidates should be prepared to discuss their process for managing on-site mural execution, including vendor coordination, safety protocols, and timeline adherence.

• The ability to document original and commissioned works effectively (concept sketches, photographs, final visuals) is a key process requirement.

📝 Enhancement Note: The portfolio requirement is critical for this role, functioning as the primary evaluation tool for artistic skill, creative vision, and practical execution capabilities, especially for large-scale mural projects. Candidates should tailor their portfolios to highlight relevant work that aligns with public health communication and government campaigns.

💵 Compensation & Benefits

Salary Range:

Benefits:

• This is a consultancy role, and benefits are typically limited. Specific benefits beyond the monthly compensation are not detailed in the job description.

Working Hours:

• Expected to work approximately 40 hours per week, typical for a full-time consultancy.

• Flexibility may be required to meet campaign deadlines and on-site execution schedules, potentially involving work outside standard office hours or on weekends during specific project phases.

📝 Enhancement Note: The salary range is clearly defined for a consultancy role in India. Candidates should factor in TDS and understand that this is a fixed monthly amount for the duration of the contract. The "OTHER" employment type strongly suggests that this is a fixed-term contract position, and candidates should inquire about any provisions for benefits or extensions during the interview. The standard 40-hour work week is an estimate, and actual hours may vary based on project demands.

🎯 Team & Company Context

🏢 Company Culture

Industry: Non-profit / Global Health & Development / Public Health Programs

Company Size: Evidence Action has 900+ employees operating across 11 countries. EAII Advisors, its technical partner in India, also operates across 10 states. This indicates a significant organizational presence with established operational frameworks.

Founded: Evidence Action was founded with a mission to deploy proven, data-driven interventions at scale. Its history is rooted in operationalizing leading academic research. EAII Advisors functions as its technical arm in India.

Team Structure:

• The role operates under the Communication and Outreach Division of SPM-NIWAS (likely a government institution or project unit).

• The consultant will work closely with the Communication and IEC teams.

• Reporting will be to a manager within this division, with direct collaboration with government stakeholders and potentially other project teams.

Methodology:

• Evidence Action's core methodology is data-driven intervention delivery, operationalizing research, and measuring outcomes rigorously.

• EAII Advisors applies this by providing technical assistance to state governments for evidence-based public health programs.

• The visual communication approach will therefore be expected to be informed by program objectives, target audience needs, and communication effectiveness metrics.

Company Website: https://www.evidenceaction.org/ and https://jobs.workable.com/company/5rNoeeeJ2XJBAPimrcsLzJ/jobs-at-evidence-action

📝 Enhancement Note: Evidence Action is a mission-driven organization focused on impact at scale, leveraging evidence and data. EAII Advisors translates this into practical, government-supported programs. The culture is likely fast-paced, results-oriented, and collaborative, with a strong emphasis on measurable outcomes. The role's integration within SPM-NIWAS suggests a need for adaptability and effective navigation of government structures.

📈 Career & Growth Analysis

Visual Communication Career Level: This role is a mid-level consultancy position, suitable for an individual with foundational professional experience (2-3 years) and specialized artistic skills. It offers a focused opportunity to apply and expand expertise in visual communication, mural design, and public health messaging within a large-scale program context.

Reporting Structure: The consultant will report to a lead within the Communication and Outreach Division of SPM-NIWAS. Collaboration will be essential with the broader Communication and IEC teams, as well as potentially with project managers and government officials involved in the Jal Jeevan Mission and other WASH initiatives.

Operations Impact: While not a traditional "operations" role in the sense of revenue or sales ops, this position has a direct impact on the effectiveness of public health programs by enhancing outreach, awareness, and community engagement. Strong visual communication can significantly influence public perception, adoption of healthy practices, and overall program success, thereby contributing indirectly to the organization's mission of improving lives at scale.

Growth Opportunities:

• Skill Specialization: Deepen expertise in stylus-based digital art, mural execution techniques, and development communication through hands-on project experience.

• Portfolio Enhancement: Build a robust portfolio with significant, impactful public artworks and campaign visuals, which can be leveraged for future roles in design, art direction, or communication.

• Industry Exposure: Gain valuable experience working within the Indian public health sector, collaborating with government bodies, and understanding the communication challenges and strategies in large-scale development programs.

• Networking: Build professional connections with teams at Evidence Action, EAII Advisors, and government officials involved in national programs.

• Potential Extension: The contract duration of 6 months offers a defined period, with the possibility of extension, providing an opportunity for longer-term project involvement and deeper impact.

📝 Enhancement Note: This consultancy offers a focused opportunity for artistic professionals to contribute to impactful public health initiatives. Growth is primarily in skill development, portfolio building, and gaining experience in the development sector, rather than a traditional hierarchical promotion path within Evidence Action itself.

🌐 Work Environment

Office Type: The role is based at SPM-NIWAS in Joka, Kolkata. This likely implies a government institution or a project office environment, which can be formal and structured. The work will involve both office-based design tasks and on-site mural execution.

Office Location(s):

• Primary location: SPM-NIWAS, Joka, Kolkata, West Bengal, India.

Workspace Context:

• The workspace will involve dedicated time for digital design and conceptualization, likely within an office setting.

• It will also require significant time spent on-site for mural painting and installation, which may involve varying environmental conditions.

• Collaboration is expected with communication teams, government officials, and potentially community members or site owners.

Work Schedule:

• Standard working hours are anticipated to be around 40 hours per week.

• Flexibility will likely be required to meet project deadlines, especially during campaign launches or on-site mural execution phases. This may involve working extended hours or on weekends as needed.

📝 Enhancement Note: The role combines typical office-based design work with hands-on, on-site artistic execution. Candidates should be prepared for varied work environments and potentially demanding schedules, especially when nearing project milestones. The Kolkata location is specific, requiring on-site presence.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Applications will be reviewed based on qualifications, experience, and the mandatory portfolio submission.

• Portfolio Review: A crucial step where the quality, creativity, and relevance of the candidate's past work (especially murals and digital art) will be assessed.

• Technical/Skills Assessment: Candidates may be asked to demonstrate their digital art skills (e.g., a short design task) or discuss their approach to mural execution.

• Behavioral/Situational Interviews: Questions will likely focus on problem-solving, collaboration, working with government stakeholders, managing on-site challenges, and aligning creative work with project objectives.

• Final Interview: May involve deeper discussion on project approach, understanding of WASH communication, and cultural fit with Evidence Action/EAII Advisors and SPM-NIWAS.

Portfolio Review Tips:

• Highlight Relevant Work: Prioritize showcasing large-scale mural projects, campaign visuals, and digital illustrations that align with public health or development themes.

• Demonstrate Process: Include concept sketches, process documentation, and before/after photos where applicable to show your creative journey and execution capabilities.

• Quality over Quantity: Ensure high-resolution images and a clean, professional presentation of your work.

• Contextualize: Briefly describe each project, your role, the objective, and the impact of your visual communication.

• Digital & Physical Balance: Showcase proficiency in both stylus-based digital art and physical mural execution.

Challenge Preparation:

• Be prepared to discuss how you would approach visualizing specific WASH messages for a rural Indian audience.

• Think about how to ensure artistic quality while adhering to government branding and messaging guidelines.

• Consider potential challenges during on-site mural execution (e.g., weather, site conditions, community engagement) and how you would manage them.

• Research Evidence Action, EAII Advisors, and the Jal Jeevan Mission to understand their goals and communication strategies.

📝 Enhancement Note: The interview process heavily emphasizes the candidate's artistic portfolio and practical execution skills. Candidates should prepare to articulate their creative process, demonstrate technical proficiency, and show an understanding of the public health context.

🛠 Tools & Technology Stack

Primary Tools:

• Digital Illustration: Procreate, Adobe Fresco (essential)

• Graphic Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign) (desirable)

• General Design Tools: Canva (desirable)

• Art Supplies: Acrylics, spray paint, primers, and other materials for wall painting (practical experience required)

Analytics & Reporting:

• Social Media Platforms: X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube (desired for social media management aspect)

• Social Media Analytics: Knowledge of platform analytics for understanding engagement (desired)

CRM & Automation:

• Not directly applicable to this role, as it is focused on creative production rather than operational systems management.

📝 Enhancement Note: Proficiency in stylus-based digital art tools is a core requirement. Experience with the Adobe Creative Suite is highly desirable for professional design workflows. Practical knowledge of art supplies for mural work is also essential.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: Evidence Action's core value is delivering measurable change and transforming lives at scale. Visuals created should directly contribute to this mission.

• Data-Informed: While this role is creative, the communication outputs should be informed by program data and target audience understanding.

• Collaboration: Working effectively with diverse teams (communication, program, government) is crucial.

• Efficiency: Delivering high-quality creative work within project timelines and budgets.

• Innovation: Applying creative thinking to solve communication challenges and engage target audiences effectively.

Collaboration Style:

• Cross-functional Integration: Close collaboration with communication specialists, program implementers, and government officials to ensure visual content is accurate, relevant, and aligned with campaign goals.

• Feedback Loops: Openness to receiving and incorporating feedback from various stakeholders on creative concepts and executed artworks.

• Knowledge Sharing: Contributing creative insights and best practices to the communication team and potentially documenting lessons learned from visual campaign execution.

📝 Enhancement Note: The team culture is expected to be mission-oriented, collaborative, and focused on achieving measurable public health outcomes. Candidates should demonstrate a passion for the organization's mission and an ability to work effectively in a multi-stakeholder environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Messages: Effectively communicating nuanced public health information (e.g., WASH principles) through visual art for diverse audiences, including those with varying literacy levels.

• Government Collaboration: Navigating the communication protocols and approval processes within government structures (SPM-NIWAS, DDWS, Jal Jeevan Mission).

• On-site Execution: Managing the practicalities of large-scale mural execution, including site conditions, material logistics, weather, and ensuring safety and durability of the artwork.

• Brand Consistency: Maintaining strict adherence to government branding and messaging guidelines while infusing creative artistic expression.

• Short Contract Duration: Delivering significant visual impact within a 6-month timeframe requires efficient workflow and strong project management.

Learning & Development Opportunities:

• Specialized Skill Development: Gaining hands-on experience in large-scale public art installation and development communication.

• Portfolio Expansion: Creating a substantial body of work for a high-profile organization and government initiatives.

• Cross-cultural Communication: Working with diverse teams and understanding communication needs in a public health context in India.

• Project Management: Enhancing skills in managing creative projects from concept to completion, including vendor and stakeholder coordination.

📝 Enhancement Note: Challenges are inherent in translating complex issues into accessible art and working within government frameworks. The growth opportunities are focused on practical application, skill enhancement, and building a strong portfolio within the development sector.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a mural for a rural community to promote handwashing, considering varying literacy levels and cultural nuances?" (Focus on audience adaptation, visual storytelling, and cultural sensitivity).

• "Describe your process for managing the execution of a large wall painting, from initial concept to final completion, including any challenges you anticipate." (Focus on project management, on-site execution, risk mitigation, and stakeholder coordination).

Company & Culture Questions:

• "What interests you about Evidence Action's mission and EAII Advisors' work in India?" (Demonstrate research into the organization's impact and goals).

• "How do you collaborate with different teams, including non-creative stakeholders like government officials or program managers?" (Highlight communication skills, adaptability, and ability to incorporate feedback).

Portfolio Presentation Strategy:

• Narrative Flow: Structure your presentation to tell the story behind your key projects, especially murals. Start with the challenge or objective, explain your creative process, showcase the execution, and highlight the outcome or impact.

• Visual Clarity: Use high-quality images and videos. For murals, show scale (e.g., with people in the frame) and detail shots. For digital work, ensure clarity and readability.

• Demonstrate Process: Include behind-the-scenes shots, sketches, and explanations of your material choices or digital techniques.

• Focus on Impact: Wherever possible, explain how your artwork contributed to communication goals or community engagement.

• Be Prepared for Q&A: Anticipate questions about your design choices, technical approach, and how you handle feedback.

📝 Enhancement Note: Interview preparation should center on showcasing both artistic talent and practical project management skills, with a clear understanding of the organization's mission and the specific context of working with government initiatives.

📌 Application Steps

To apply for this Visual Communication & Mural Design Consultant position:

• Submit your application through the provided link on the Workable platform.

• Curate Your Portfolio: Select your strongest and most relevant works, prioritizing large-scale murals, campaign visuals, and digital illustrations that demonstrate creativity and technical skill. Ensure it's easily accessible (PDF or online link).

• Tailor Your Resume/CV: Highlight your 2-3+ years of professional experience, specifically mentioning digital illustration, mural design, campaign art, and any experience with government or NGO projects. Emphasize proficiency in Procreate/Adobe Fresco and any Adobe Creative Suite skills.

• Prepare Your Narrative: Be ready to articulate your creative process, your approach to translating public health messages into visuals, and your experience managing on-site art execution during interviews.

• Research Thoroughly: Familiarize yourself with Evidence Action's mission, EAII Advisors' work in India, and the goals of the Jal Jeevan Mission and WASH initiatives. Understand their communication strategies and target audiences.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details, particularly regarding benefits, specific project scope, and exact reporting lines, should be verified directly with Evidence Action during the interview process.