Visual Brand Designer

📍 Job Overview

Job Title: Visual Brand Designer

Company: Circle Asia

Location: Ho Chi Minh City, Vietnam (Onsite)

Job Type: Full-time

Category: Creative & Media / Marketing / Finance

Date Posted: May 08, 2026

Experience Level: Associate (C10) / Specialist (C9) - (Equivalent to 3-5 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the visual identity and aesthetic of Circle Asia, a leading credit-led neobank, ensuring a premium, minimalist brand representation across all touchpoints.

• Conceptualize and execute high-end visual assets for a multi-channel marketing strategy, including social media, website, email campaigns, and physical point-of-sale (POS) materials.

• Drive brand consistency and visual storytelling, translating complex financial concepts into simple, stunning, and effective design solutions.

• Create engaging motion graphics and short-form video content to capture audience attention in competitive digital landscapes.

• Collaborate closely with Marketing, Brand, and Product teams to inform and elevate the overall brand experience.

📝 Enhancement Note: This role is critical for establishing and maintaining Circle Asia's premium brand perception in the Vietnamese fintech market. The emphasis on a "minimalist visual language" suggests a need for designers who can convey sophistication and clarity through design, especially within the financial services sector.

📈 Primary Responsibilities

• Develop and execute sophisticated visual assets for diverse digital platforms, including Instagram, LinkedIn, Facebook, TikTok, website, and email marketing campaigns.

• Design impactful physical marketing collateral such as Point-of-Sale (POS) displays for merchants, event signage, and premium print brand materials.

• Produce engaging short-form video content, motion graphics, and animated social advertisements that align with the brand's premium aesthetic and capture attention.

• Ensure strict adherence to established brand guidelines across all digital and physical collateral to maintain a cohesive and premium brand image.

• Collaborate effectively with cross-functional teams (Marketing, Brand, Product) to translate intricate financial concepts into accessible, visually appealing, and actionable designs.

• Analyze performance data from marketing campaigns, particularly social media ads, to iterate on designs and continuously improve click-through rates and brand sentiment.

• Champion the "Circle Aesthetic" by consistently applying a premium, minimalist visual language that differentiates Circle Asia from competitors in the Vietnamese financial institution landscape.

📝 Enhancement Note: The responsibility to "use performance data from ads to iterate on designs" highlights a data-driven approach to design, common in high-growth startups. This implies a need for the designer to be comfortable with A/B testing visuals and understanding conversion metrics.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically expected for roles of this nature.

Experience: 3–5 years of professional experience in graphic design.

Required Skills:

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects).

• Advanced skills in Figma for UI/UX design and prototyping.

• Proven ability to edit video and create compelling motion graphics with a modern, cinematic feel.

• Demonstrated experience in creating high-end visual assets for social media platforms (Instagram, LinkedIn, Facebook, Tiktok).

• Strong portfolio showcasing a clean, minimalist, and premium aesthetic, with a clear understanding of the "less is more" design philosophy.

• Ability to design for both digital and print media, seamlessly transitioning between formats and mediums.

Preferred Skills:

• Experience within a high-growth startup environment.

• Background in the fintech or financial services industry.

• Familiarity with 3D design principles for social media posts.

• Experience designing Point-of-Sale (POS) materials and physical branding assets.

• Understanding of marketing campaign performance metrics and their impact on design iteration.

📝 Enhancement Note: The requirement for "expert-level skills" in Adobe Creative Suite and Figma, coupled with video editing and motion graphics capabilities, indicates a need for a versatile designer capable of handling a broad range of visual content creation. The emphasis on a "premium, minimalist" aesthetic is a key differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of design projects that clearly demonstrate expertise in creating a premium, minimalist aesthetic.

• Case studies showcasing the application of design across multiple channels, including social media, web, and physical POS materials.

• Examples of motion graphics and short-form video content that highlight modern, cinematic qualities.

• Projects that illustrate the ability to translate complex concepts into simple, visually compelling designs.

Process Documentation:

• Showcase examples of how design performance data was used to iterate and improve campaign effectiveness.

• Illustrate collaboration with marketing and product teams on past projects, demonstrating an understanding of cross-functional workflows.

• Highlight the process of developing and applying brand guidelines in practical design scenarios.

📝 Enhancement Note: The portfolio is paramount for this role, serving as the primary evaluation tool. Candidates must explicitly demonstrate their ability to execute a premium, minimalist aesthetic and their proficiency across digital and physical mediums.

💵 Compensation & Benefits

Salary Range: Based on the experience level (Associate C10/Specialist C9) and the location (Ho Chi Minh City, Vietnam), a competitive salary range for a Visual Brand Designer with 3-5 years of experience would typically fall between VND 25,000,000 to VND 45,000,000 per month. This estimate is derived from industry benchmarks for design professionals in Vietnam, considering the fintech sector's demand for skilled talent and the company's emphasis on premium branding.

Benefits:

• A dynamic and "cool" startup working environment.

• Standard 5-day working week with flexibility on demand.

• Generous 20 days of annual leave.

• Provision of Macbooks for work, enabling creative execution with high-quality tools.

• Tailored learning and development opportunities designed for accelerated career growth.

• Comprehensive health and wellness benefits.

Working Hours: The standard work week is 5 days, with flexibility offered as needed. A typical full-time role in Vietnam adheres to approximately 40 hours per week.

📝 Enhancement Note: The salary range is an estimation based on market research for similar roles in Ho Chi Minh City and the specified experience level. Actual compensation may vary based on the candidate's specific qualifications, interview performance, and the company's internal compensation structure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech / Neobanking. Circle Asia is positioned as Vietnam's first credit-led neobank, operating at the intersection of finance and technology.

Company Size: While not explicitly stated, Circle Asia is backed by global investors and partnered with VPBank, suggesting a growth-stage startup environment with potential for significant scaling. This implies a dynamic, fast-paced, and potentially lean operational structure.

Founded: Founded by alumni from McKinsey & Company, Visa, and HSBC, indicating a strong foundation in strategic thinking and financial services expertise.

Team Structure:

• The Visual Brand Designer reports directly to the Head of Marketing, indicating a key role within the marketing department.

• Collaboration is expected with Brand and Product teams, suggesting a cross-functional team dynamic common in agile environments.

Methodology:

• Data-driven design iteration is a core methodology, emphasizing performance analysis to optimize visual assets.

• A premium, minimalist aesthetic is the guiding principle for all visual communication.

• Agile collaboration is likely employed to facilitate rapid development and iteration cycles.

Company Website: www.getcircle.ai

📝 Enhancement Note: The company's founding team's background (McKinsey, Visa, HSBC) suggests a culture that values strategic thinking, operational excellence, and a global perspective, even within a local market context.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at the Associate (C10) or Specialist (C9) level, indicating an individual contributor role with significant responsibility in a specialized area. It's suitable for designers with 3-5 years of experience looking to deepen their expertise in brand design within the fintech sector.

Reporting Structure: The Visual Brand Designer reports directly to the Head of Marketing. This provides clear guidance and strategic direction from senior leadership.

Operations Impact: The visual brand designer's impact is direct and significant, shaping the perceived value, trustworthiness, and premium nature of Circle Asia's offerings. High-quality visuals are crucial for customer acquisition, engagement, and retention in the competitive fintech landscape.

Growth Opportunities:

• Specialization: Deepen expertise in fintech branding, motion graphics, or video content creation.

• Leadership: Potential to grow into a Senior Visual Designer or Art Director role as the company scales, leading design initiatives and mentoring junior designers.

• Skill Development: Access to tailored learning and development opportunities to fast-track career progression, potentially including advanced design software training, UI/UX workshops, or marketing analytics courses.

• Cross-functional Exposure: Gain valuable experience working with product development and marketing strategy teams, broadening understanding of business operations.

📝 Enhancement Note: The "tailored learning and development opportunities" mentioned in the benefits section are a strong indicator of the company's commitment to employee growth, making this a promising role for career advancement within the design and fintech space.

🌐 Work Environment

Office Type: The role is explicitly "Onsite" in Ho Chi Minh City, Vietnam. This suggests a collaborative office environment.

Office Location(s): Ho Chi Minh City, Vietnam. Specific details about the office facilities or accessibility would need to be confirmed directly.

Workspace Context:

• A "cool startup working environment" implies a modern, potentially open-plan office designed to foster collaboration and creativity.

• The provision of Macbooks suggests access to high-performance creative tools.

• Opportunities for direct interaction with marketing, brand, and product teams are inherent in an onsite role, facilitating seamless collaboration.

Work Schedule: A standard 5-day working week is provided, with an emphasis on flexibility on demand, accommodating the dynamic nature of startup projects. The typical full-time expectation is around 40 hours per week.

📝 Enhancement Note: The "cool startup working environment" and provision of Macbooks suggest an emphasis on employee comfort and productivity, aiming to attract and retain top creative talent.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess aesthetic alignment and technical skills.

• Portfolio Presentation & Technical Assessment: A presentation of the candidate's portfolio, focusing on how their work aligns with Circle Asia's premium, minimalist brand. This may include a technical challenge or design exercise.

• Cross-functional Interviews: Meetings with the Head of Marketing and potentially members of the Brand and Product teams to evaluate collaboration style, communication skills, and understanding of financial concepts.

• Cultural Fit Interview: Assessment of alignment with the startup culture, adaptability, and enthusiasm for the fintech industry.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your ability to create premium, minimalist visuals and your experience with motion graphics and video.

• Tell a Story: For each project, explain the brief, your design process, the challenges faced, and the results achieved (especially any performance data related to ad campaigns).

• Highlight Versatility: Include examples that demonstrate your ability to design for both digital (social media, web) and physical (POS) touchpoints.

• Emphasize Brand Consistency: Showcase how you've applied and maintained brand guidelines effectively.

• Prepare for Discussion: Be ready to discuss your design choices, your understanding of the Vietnamese market, and how you would approach designing for a neobank like Circle.

Challenge Preparation:

• Research Circle Asia's current brand presence and its competitors in Vietnam.

• Familiarize yourself with common design challenges in the fintech sector (e.g., simplifying complex data, building trust).

• Practice articulating your design rationale clearly and concisely, focusing on how your visual choices support business objectives.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should be prepared to articulate their design decisions and demonstrate how their skills directly address the company's need for a premium, minimalist visual identity in the fintech space.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, photo editing, and illustration (Photoshop, Illustrator).

• Adobe After Effects: Crucial for motion graphics and video editing.

• Figma: A key tool for UI/UX design, prototyping, and collaborative design workflows.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the core responsibilities of a Visual Brand Designer.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. The ability to use After Effects for motion graphics and video is a critical differentiator, especially for social media content.

👥 Team Culture & Values

Operations Values:

• Excellence: A commitment to high-quality, premium design that sets Circle Asia apart.

• Innovation: Embracing new technologies and creative approaches to visual storytelling, particularly in motion graphics and video.

• Collaboration: Working effectively with marketing, brand, and product teams to achieve shared goals.

• Data-Driven Approach: Using performance insights to inform and refine design decisions, focusing on impact and ROI.

• Simplicity & Clarity: Championing a minimalist aesthetic that makes complex financial services understandable and appealing.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with marketing, brand, and product teams, necessitating strong communication and partnership skills.

• Feedback-Driven: A culture that encourages constructive feedback for continuous improvement of designs and processes.

• Agile & Responsive: Ability to adapt quickly to changing project needs and market trends, common in startup environments.

📝 Enhancement Note: The emphasis on a "premium, minimalist visual language" and the company's founding principles suggest a culture that values sophistication, strategic thinking, and meticulous execution in all aspects of brand representation.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Financial Concepts: Effectively communicating complex financial products and services through simple, elegant visuals.

• Maintaining Premium Aesthetic: Consistently upholding a high-end, minimalist standard across all diverse marketing channels and materials.

• Balancing Digital & Physical: Seamlessly adapting designs for both digital platforms and tangible POS materials without compromising quality.

• Fast-Paced Environment: Adapting to the rapid iteration cycles and evolving priorities typical of a high-growth startup.

Learning & Development Opportunities:

• Skill Specialization: Deepen expertise in advanced motion graphics, video production, or UI/UX design for fintech applications.

• Industry Immersion: Gain in-depth knowledge of the fintech and neobanking sector in Vietnam and Southeast Asia.

• Career Progression: Potential to advance into senior design roles or art direction as Circle Asia expands.

• Mentorship: Benefit from guidance from experienced professionals within the marketing and founding teams.

📝 Enhancement Note: The role offers a unique opportunity to shape the visual identity of a pioneering fintech company in Vietnam, providing significant challenges and learning experiences in a high-growth sector.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a complex financial concept into a simple, visually appealing design." (Focus on your methodology and problem-solving approach).

• "How do you ensure brand consistency across diverse digital and physical touchpoints for a premium brand?" (Highlight your understanding of brand guidelines and multi-channel execution).

• "Walk us through a project where you used design performance data to iterate and improve campaign results." (Be ready with a case study showcasing data-driven design).

Company & Culture Questions:

• "What are your thoughts on Circle Asia's current visual branding, and how would you contribute to its 'premium, minimalist aesthetic'?" (Show you've researched and understand their brand vision).

• "How do you handle constructive feedback on your designs, especially from non-designers?" (Assess your collaboration and communication skills).

Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio logically, perhaps by project type or by showcasing your most relevant work first.

• Contextualize Each Piece: For every project, clearly state the objective, your role, the challenges, your design process, and the outcome. Use metrics where possible.

• Emphasize the "Why": Be prepared to articulate the rationale behind your design choices, connecting them to the brand's goals and target audience.

• Highlight Minimalist Aesthetic: Explicitly point out how your designs embody a premium, minimalist style.

• Showcase Motion & Video: Have specific examples ready to demonstrate your video editing and motion graphics skills.

📝 Enhancement Note: Be prepared to discuss your specific experience with the Adobe Creative Suite and Figma in detail, as well as your understanding of how design contributes to marketing performance and brand perception in the fintech industry.

📌 Application Steps

To apply for this Visual Brand Designer position:

• Submit your application through the provided link on getcircle.zohorecruit.com.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best exemplify your ability to create premium, minimalist designs, motion graphics, and handle multi-channel collateral. Ensure it highlights your experience with platforms like Instagram, web, and POS materials.

• Tailor Your Resume: Highlight your 3-5 years of relevant experience, emphasizing expertise in Adobe Creative Suite, Figma, video editing, and motion graphics. Quantify achievements where possible, especially regarding campaign performance or brand consistency.

• Prepare Your Presentation Narrative: Practice walking through your portfolio, clearly articulating your design process, your rationale for key decisions, and how your work aligns with Circle Asia's brand vision. Be ready to discuss your approach to minimalist design and financial concept visualization.

• Research Circle Asia: Understand their mission, target audience (Gen Z/Millennials), and their positioning as a credit-led neobank. Familiarize yourself with their current visual identity and competitor landscape in Vietnam.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.