UX/UI Designer - Conversion Rate Optimierung / CRO Manager (m/w/d)

📍 Job Overview

Job Title: UX/UI Designer - Conversion Rate Optimization / CRO Manager (m/f/d)

Company: Globalist GmbH

Location: Stuttgart, Baden-Württemberg, Germany

Job Type: Full-time

Category: Revenue Operations / Marketing Operations / UX/UI Design

Date Posted: March 23, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive measurable business outcomes through data-informed UX/UI design and conversion rate optimization (CRO) strategies.

• Analyze user behavior and customer journeys using advanced analytics and qualitative tools to identify key areas for conversion improvement.

• Develop and implement A/B tests and design iterations to enhance website performance and user experience for e-commerce clients.

• Collaborate with cross-functional teams (SEA, SEO, Paid Social) to ensure a cohesive and optimized customer journey across all digital touchpoints.

• Directly consult with clients, presenting findings and actionable recommendations to impact their business success.

📝 Enhancement Note: This role bridges UX/UI design with performance marketing and revenue operations principles. The emphasis on "messbar mehr verkaufen" (measurably sell more) and direct impact on "echten Umsatzzahlen" (real sales figures) highlights a strong focus on quantifiable results, aligning it closely with revenue operations objectives. The requirement for client consultation and strategic recommendations positions this as a role with significant business impact beyond pure design.

📈 Primary Responsibilities

• Conduct in-depth analysis of existing online shop interfaces and customer journeys utilizing heatmaps, session recordings, and analytics data (e.g., Google Analytics/GA4) to pinpoint conversion bottlenecks and user experience friction points.

• Conceptualize, design, and prototype user-centric UX/UI solutions for critical e-commerce touchpoints, including product pages, checkout flows, landing pages, and navigation structures, with the explicit goal of increasing conversion rates.

• Formulate data-driven A/B testing hypotheses and design test variants using Figma, then manage the end-to-end testing process, from implementation through to statistical analysis and interpretation of results.

• Foster close collaboration with Performance Marketing teams (SEA, SEO, Paid Social) to co-develop and optimize campaign landing pages, ensuring a seamless and high-converting user experience across all campaign channels.

• Act as a key UX/CRO consultant for clients, presenting detailed analysis findings, A/B test results, and strategic, actionable recommendations for continuous conversion optimization and revenue growth.

• Translate complex user data and design concepts into clear, compelling narratives and presentations for both internal stakeholders and external clients, demonstrating the business value of proposed design changes.

• Stay abreast of the latest e-commerce trends, CRO best practices, and user behavior psychology to continuously innovate and improve client performance.

📝 Enhancement Note: The responsibilities clearly indicate a strong emphasis on data analysis and iterative testing as core components of the design process, which is fundamental to CRO and Revenue Operations. The expectation to "understand why something works" points towards a deeper analytical approach rather than just aesthetic execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Design, Human-Computer Interaction, Marketing, or a related field is highly beneficial for understanding user behavior and design principles.

Experience: Minimum of 2-3 years of professional experience in UX/UI Design, with a strong preference for experience within the e-commerce sector or a digital agency environment. Experience with Conversion Rate Optimization (CRO) is essential.

Required Skills:

• Proven expertise in UX/UI design principles and application, with a portfolio showcasing user-centered design solutions.

• Advanced proficiency in Figma for wireframing, prototyping, and creating high-fidelity designs.

• Hands-on experience with A/B testing platforms such as VWO, Optimizely, or similar tools, including test design, implementation, and analysis.

• Strong analytical skills and practical experience using Google Analytics (GA4) for analyzing user behavior, conversion funnels, and identifying performance trends.

• Demonstrated ability to develop and articulate user-centered design concepts that directly contribute to measurable business objectives, particularly conversion rate increases.

• Excellent German language proficiency (C1 level or equivalent) for effective client communication, consultation, and presentation.

Preferred Skills:

• Familiarity with heatmap and session recording tools (e.g., Hotjar, Microsoft Clarity) for qualitative user behavior analysis.

• Experience with e-commerce platforms like Shopify, including an understanding of their ecosystem and optimization capabilities.

• Basic knowledge of HTML/CSS to better assess technical feasibility and communicate design specifications to development teams.

• Understanding of behavioral psychology and consumer psychology principles as they apply to CRO and persuasive design.

• Experience working within cross-functional performance marketing teams (SEA, SEO, Paid Social).

📝 Enhancement Note: The requirement for C1 German proficiency is a critical qualification for client-facing roles, especially in a German-speaking market. The experience with A/B testing tools and Google Analytics directly aligns with operational metrics and data-driven decision-making, key in revenue operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 distinct projects that highlight your UX/UI design process and impact on conversion rates.

• For each project, clearly articulate the problem statement, your role, the design process undertaken (research, ideation, prototyping, testing), and the quantifiable results achieved (e.g., % increase in conversion rate, reduction in bounce rate, improvement in task completion).

• Demonstrate proficiency in Figma through examples of wireframes, interactive prototypes, and final high-fidelity designs.

• Include case studies that specifically detail your experience with A/B testing, including hypothesis generation, test setup, and analysis of results.

Process Documentation:

• Evidence of structured design thinking processes, including user research methodologies, persona development, and journey mapping.

• Examples of how you have documented A/B test plans, hypotheses, and post-test analysis reports.

• Demonstrations of your workflow for creating and iterating on designs based on performance data and user feedback.

• Clarity on how you collaborate with development and marketing teams throughout the design and implementation lifecycle.

📝 Enhancement Note: The emphasis on "quantifiable results" and "impact on conversion rates" in the portfolio is crucial. This signals that the company values design work that directly contributes to revenue and business KPIs, a core tenet of operations roles.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a UX/UI Designer with 2-3 years of experience specializing in CRO in Stuttgart, Germany, the estimated annual gross salary range is €45,000 - €60,000. This estimate considers the required skills, level of responsibility, and the cost of living in Stuttgart.

Benefits:

• Professional Development: Regular training opportunities and a clear, long-term career perspective within the agency.

• Work-Life Balance: Flexible working hours to accommodate personal needs.

• Modern Workspace: A contemporary office located in downtown Stuttgart featuring a rooftop terrace.

• Ergonomic Setup: Height-adjustable desks and a dedicated MacBook for your work.

• Commuting Support: A choice between a free DB-Deutschlandticket for public transport or a parking space in the city center.

• Wellness: Access to the E-Gym Wellpass for fitness and health activities.

• Office Amenities: Complimentary beverages and coffee available throughout the day.

• Team Engagement: Regular company and team events to foster camaraderie.

• Supportive Environment: A great team spirit, appreciative atmosphere, flat hierarchies, and short decision-making paths.

• Onboarding: Structured and supportive onboarding process from day one.

Working Hours: The role is full-time with flexible working hours, typically aligning with standard business operations in Germany, likely around 40 hours per week.

📝 Enhancement Note: The salary range is an estimation based on typical market rates for this role and location. Benefits are detailed as provided in the raw job description, with a focus on elements that support professional growth and employee well-being, which are attractive to operations professionals seeking a stable and rewarding work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Performance Marketing & Digital Strategy, with a strong focus on E-commerce. Globalist GmbH operates at the intersection of marketing technology, data analytics, and creative execution, aiming to drive measurable growth for its clients.

Company Size: The company information suggests a growing agency, likely in the range of 50-200 employees, indicated by managing €60 million in ad budget and serving over 370 clients. This size offers a dynamic environment with opportunities for impact and growth without the bureaucracy of very large corporations.

Founded: The founding date is not explicitly stated, but the description implies a company with established expertise and a significant client portfolio, suggesting it has been operating for several years and has built a strong reputation in the market.

Team Structure:

• The operations team likely consists of specialized units for Paid Search (SEA), Paid Social, and Organic Search (SEO), working in cross-functional project teams.

• This UX/UI Designer will be part of a team that collaborates closely with these performance marketing specialists.

Methodology:

• Data-driven performance optimization is the core methodology, leveraging direct training from Google and Meta.

• A blend of strategic planning and operational scaling expertise is applied to client challenges.

• Emphasis on modern, data-informed approaches to performance marketing and conversion optimization.

• The company also operates its own e-commerce shops, allowing for practical, hands-on application and testing of strategies.

Company Website: https://globalists.de

📝 Enhancement Note: The company's dual focus on agency services and owning e-commerce shops is a significant differentiator. For an operations professional, this means exposure to both client-facing strategy and direct P&L responsibility, offering a unique learning and development environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level position (2-3 years of experience required, with a broader 2-5 year estimate for the role's scope). It offers a blend of individual contribution and client-facing strategic input, serving as a stepping stone for more senior CRO or UX leadership roles.

Reporting Structure: The UX/UI Designer will likely report to a Head of Design, a CRO Lead, or a Project Manager within the agency. They will work collaboratively within cross-functional project teams, interacting with specialists in SEA, SEO, and Paid Social, as well as directly with clients.

Operations Impact: The role has a direct and measurable impact on revenue through conversion rate optimization. By improving user experience and streamlining customer journeys, the designer directly influences sales performance, customer acquisition costs, and overall client ROI. This aligns with the core objectives of revenue operations.

Growth Opportunities:

• Specialization: Deepen expertise in Conversion Rate Optimization (CRO), user research, and e-commerce UX/UI design.

• Skill Expansion: Gain exposure to broader performance marketing strategies (SEA, SEO, Paid Social) and the operational aspects of running e-commerce businesses.

• Client Management: Develop strong client consultation and presentation skills, leading to potential client management responsibilities.

• Leadership: Progress to Senior UX/UI Designer, CRO Manager, or Team Lead roles within the agency, potentially managing junior designers or specific client accounts.

• Industry Knowledge: Benefit from insights into various e-commerce sectors and business models through the diverse client base.

📝 Enhancement Note: The growth opportunities are strongly tied to performance metrics and client success, reinforcing the operations-centric nature of this role. The learning curve extends beyond design into business strategy and operational execution.

🌐 Work Environment

Office Type: The role is explicitly stated as an on-site position, not remote. The office is described as modern and located in the heart of Stuttgart's city center.

Office Location(s): The primary office location is Stuttgart, Germany. Specific details about accessibility and amenities are provided, suggesting a well-equipped and convenient workspace.

Workspace Context:

• Collaborative Environment: The office is designed for collaboration, with cross-functional project teams and short communication channels. The "bell ringing" culture for successful tests fosters a shared sense of achievement.

• Tools & Technology: Employees receive a dedicated MacBook and have access to height-adjustable desks, indicating a focus on employee comfort and productivity.

• Team Interaction: Weekly team updates and a strong emphasis on sharing learnings encourage frequent interaction and knowledge exchange among team members.

Work Schedule: The role offers flexible working hours, allowing for a degree of autonomy in managing the workday, balanced with the need for collaboration within project teams and client availability. A standard 40-hour work week is implied.

📝 Enhancement Note: The on-site requirement and emphasis on collaboration suggest a culture where teamwork and direct interaction are valued. This is common in agencies focused on rapid iteration and client service.

📄 Application & Portfolio Review Process

Interview Process: While not explicitly detailed, a typical agency interview process for this role would likely involve:

• Initial Screening: A brief call to assess basic qualifications, experience, and cultural fit.

• Technical Interview & Portfolio Review: A more in-depth session focusing on your UX/UI design process, CRO experience, and a detailed walkthrough of your portfolio. This is where your ability to connect design to business results will be scrutinized.

• Case Study/Challenge: Potentially a design or CRO-related task to assess your problem-solving skills and approach to a typical client challenge.

• Team/Cultural Fit Interview: Meeting with potential team members or management to evaluate collaboration style and alignment with company values.

• Final Interview: Potentially with senior leadership to discuss career aspirations and role alignment.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the problem, your solution, and the measurable impact (e.g., "Increased conversion rate by 15%," "Reduced checkout abandonment by 10%"). Use specific numbers and percentages.

• Show Your Process: Don't just present final designs. Illustrate your research, wireframing, prototyping, user testing, and A/B testing methodologies.

• Highlight CRO Focus: Emphasize how your design decisions were driven by data analysis (GA4, heatmaps, session recordings) and how you formulated and executed A/B tests.

• Figma Proficiency: Be ready to demonstrate your Figma skills, perhaps by walking through a prototype or explaining your design system approach.

• Client Consultation Examples: If possible, include examples of how you presented findings and recommendations to clients, showcasing your communication and consultative abilities.

• Tailor to Globalist: Research Globalist GmbH's client base and their focus on e-commerce performance. Highlight projects that align with their industry and objectives.

Challenge Preparation:

• CRO Scenarios: Be prepared to analyze a hypothetical e-commerce scenario and propose A/B tests or design improvements to increase conversion rates.

• Data Interpretation: Practice interpreting common analytics metrics (conversion rate, bounce rate, exit rate, time on page) and drawing actionable insights.

• Design Rationale: Be ready to defend your design choices with data and user-centered principles, explaining why a particular design element will improve performance.

📝 Enhancement Note: The emphasis on a portfolio that demonstrates quantifiable results and a data-driven approach is paramount for this role, directly reflecting the operational focus on performance and ROI.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all stages of UX/UI design, from wireframing and prototyping to high-fidelity mockups and design system management. Expect to demonstrate advanced proficiency.

• A/B Testing Platforms: Experience with tools like VWO (Visual Website Optimizer), Optimizely, or similar is required. This includes setting up tests, defining variants, and analyzing results.

• Google Analytics (GA4): Critical for analyzing user behavior, understanding conversion funnels, identifying drop-off points, and measuring the impact of design changes.

Analytics & Reporting:

• Heatmap & Session Recording Tools: Familiarity with tools such as Hotjar or Microsoft Clarity is preferred for gaining qualitative insights into user interactions and identifying usability issues.

• E-commerce Analytics: Understanding how to track and analyze key e-commerce metrics like Average Order Value (AOV), Customer Lifetime Value (CLV), and cart abandonment rates.

CRM & Automation:

• While not a primary focus, understanding how CRM data (if available) might inform user segmentation or personalization strategies could be a plus. Knowledge of how design impacts automated workflows (e.g., email sequences triggered by user actions) is also beneficial.

• Shop Platforms: Experience with Shopify or other e-commerce platforms is a plus, as it provides context for design implementation and optimization within those environments.

📝 Enhancement Note: The core technology stack (Figma, A/B Testing Tools, GA4) is central to the operational execution of CRO. Proficiency here signifies an ability to contribute directly to measurable business outcomes.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: Every design decision must be backed by data analysis and user insights, with a clear focus on measurable outcomes.

• Customer-Centricity: A deep understanding of user needs and behaviors is paramount, translating into intuitive and effective user experiences.

• Performance Orientation: The ultimate goal is to drive measurable improvements in conversion rates and revenue for clients.

• Collaboration & Learning: A culture of continuous learning, knowledge sharing, and working effectively within cross-functional teams.

• Ownership & Impact: Taking responsibility for the impact of design work on business results and actively seeking opportunities to drive improvement.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with SEA, SEO, and Paid Social teams is essential to ensure cohesive campaign strategies and consistent user journeys.

• Feedback Culture: An environment where constructive feedback is welcomed and used for iterative improvement of designs and processes.

• Knowledge Sharing: Regular team updates and internal knowledge sharing sessions are used to disseminate learnings and best practices across the agency.

📝 Enhancement Note: The emphasis on "measurable outcomes," "performance orientation," and "data-driven decision making" strongly aligns with the core values of revenue operations and performance marketing roles.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: Consistently creating designs that are both visually appealing and demonstrably effective in driving conversions.

• Interpreting Complex Data: Synthesizing insights from various data sources (analytics, heatmaps, user feedback) into actionable design strategies.

• Client Management & Expectation Setting: Effectively communicating technical design concepts and CRO principles to clients with varying levels of digital marketing understanding.

• Rapid Iteration: Adapting to fast-paced project timelines and the need for frequent design updates and A/B test iterations.

• Staying Ahead of Trends: Keeping pace with the ever-evolving landscape of UX/UI design, CRO best practices, and e-commerce technology.

Learning & Development Opportunities:

• Advanced CRO Techniques: Opportunities to delve deeper into advanced CRO methodologies, experimentation design, and statistical analysis.

• E-commerce Ecosystem Exposure: Gaining comprehensive knowledge of various e-commerce platforms, supply chain logistics, and product development through direct client work and internal projects.

• Performance Marketing Synergies: Understanding the intricate interplay between UX/UI design and other performance marketing channels (SEA, SEO, Paid Social).

• Client Consulting Skills: Developing robust skills in client communication, presentation, and strategic advisory within the digital marketing domain.

• Potential for Specialization: Future opportunities to specialize in specific areas of UX/UI, CRO, or even transition into product management within the company's own e-commerce ventures.

📝 Enhancement Note: The challenges and growth opportunities highlight the dynamic nature of CRO and UX within a performance-driven agency, offering significant potential for professional development in a results-oriented environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data (e.g., Google Analytics, heatmaps) to identify a user behavior problem on a website and how you designed a solution to address it. What were the results?" (Focus on your analytical process, design rationale, and quantifiable outcomes.)

• "Walk me through a successful A/B test you designed and managed. What was the hypothesis, how did you implement it, and what did you learn from the results?" (Highlight your understanding of experimental design and data interpretation.)

Company & Culture Questions:

• "Why are you interested in working for Globalist GmbH, specifically in a role focused on CRO within an agency environment?" (Research their client portfolio, company values, and unique selling propositions.)

• "How do you approach collaboration with performance marketing specialists (SEA, SEO, Paid Social) to ensure a unified customer journey?" (Showcase your understanding of cross-functional teamwork.)

Portfolio Presentation Strategy:

• Start with Impact: Begin your portfolio presentation by highlighting your most impactful projects with clear, quantified results (e.g., "This project led to a 20% increase in sales").

• Tell the Story: For each project, narrate your process: the problem, your approach, the tools used, the challenges faced, and the final outcome. Use visuals effectively.

• Demonstrate Figma Skills: Be prepared to briefly navigate through a Figma file or a prototype to showcase your design capabilities and workflow.

• Data-Driven Rationale: For every design decision you present, explain the data or user insight that informed it.

• Focus on CRO: Ensure your presentation consistently emphasizes how your design work directly contributes to conversion rate optimization and business goals.

📝 Enhancement Note: The interview preparation advice is tailored to assess a candidate's strategic thinking, data-driven approach, and ability to deliver measurable results, which are critical for operations-focused roles.

📌 Application Steps

To apply for this UX/UI Designer - CRO Manager position:

• Submit your application through the provided application link on Join.com.

• Portfolio Customization: Curate your portfolio to prominently feature 2-3 of your strongest e-commerce or CRO-focused projects. For each, clearly articulate the business problem, your specific contributions, the design process, and crucially, the quantifiable results (e.g., conversion rate improvements, revenue impact).

• Resume Optimization: Tailor your resume to highlight keywords such as "Conversion Rate Optimization," "CRO," "UX/UI Design," "Figma," "A/B Testing," "Google Analytics/GA4," "E-commerce," and "Data-Driven Design." Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your design process and CRO strategies using the STAR method (Situation, Task, Action, Result). Prepare to discuss specific examples of successful A/B tests and how you've used data to inform design decisions.

• Company Research: Thoroughly research Globalist GmbH's services, client base, and company culture. Understand their approach to performance marketing and CRO to tailor your answers and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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